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A Review of "The Loch Ness Mystery Reloaded" (Part I)
WHO IS THE KING OF THE NESSIE SCEPTICS?
I mentioned last year that arch-sceptic, Ronald Binns, had published another book entitled "The Loch Ness Mystery Reloaded". I have begun to read my copy but began to realise that the number of statements that could be challenged on logical, historical and other grounds was accumulating so fast that a single review could amount to a huge plodding article or a short one that misses a lot of points. So, for the sake of focus and debate, I will deliver my thoughts on this book in instalments. How many depends on how the quality of the book progresses.
Naturally, one was interested to know what had changed since Binns co-authored the 1983 book, "The Loch Ness Mystery Solved". Another sceptic, Joe Nickell, had reviewed it and, not surprisingly, declared the mystery "even more solved". Whether one should consider Joe Nickell an expert in matters pertaining to Loch Ness and its famed monster is a matter of opinion. I personally view experts as those whose main focus is on the subject under discussion.
The problems began right at the beginning with the first page of the preface. That section tells us that Binns' 1983 book "exploded out of nowhere to shatter the culture of the monster faithful". I wondered to myself what "yes" man Binns had asked to write this fawning preface. As it turned out, it was Binns himself who wrote the preface describing his own book. One normally employs someone else to heap the praise on for ones work, evidently Binns has no problem doing it himself.
The preface indulges in more self-congratulation by leaving the reader in little doubt that Binns regards his 1983 book to be the first sceptical work on the monster when everyone else knows it was Maurice Burton's 1961 book, "The Elusive Monster". However, in his desire to make his book "numero uno", Binns dismisses this on the grounds that Burton held out the speculation that an outsized species of otter may be indigenous to the area.
Considering Maurice Burton spent most of the book panning and debunking classic sightings, films and photographs in true sceptical fashion; one may consider this a preposterous statement. But because Burton leaves the door ajar for the possibility of a large otter inhabiting the area, Binns decides that "The Elusive Monster" cannot be a "sceptical book".
I thought that over and it struck me that this is a bit like saying well known sceptics such as Adrian Shine and Tony Harmsworth must have never written any sceptical works because they mention the possibility that a huge sturgeon may have been present in the loch at some time to generate sightings. Does this mean these two gentlemen are actually "believers" or "non-sceptics"? It seems so, according to Ronald Binns.
Apparently, you are only a real sceptic if you declare nothing unusual was ever in the loch, even if some normal or large versions of a known species were in transit confounding the locals and tourists. The point is of course one for the sceptics to really sort out. Does a speculative nod to a giant sturgeon or otter turn a book into a cryptozoological item even if 90+% of it is clearly of a sceptical nature? That answer is surely no and Burton's book remains the first sceptical tome on the subject of the Loch Ness Monster.
I must say in the light of this bluster by Binns, it is ironic that he takes it upon himself to accuse Burton of sometimes adopting a "dogmatic, haughty manner"! As Binns progresses into the first chapter to further extol the glories of "The Loch Ness Mystery Solved", I recalled how in various articles I covered the anomalies, misrepresentations, ad hominems, bad logic and hyperbolic narrative in that book.
So, it was with some amusement that Binns further rejoiced that the "book's analysis had stood the test of time". Does his new book suffer from the same problems? Does he even bother to address any of my analyses of his 1983 works? That will be revealed in time.
Just like his 1983 book, Binns here begins to put out statements which can shown to be false. For example, in his continued attempt to dethrone Maurice Burton, he tells us that Burton took Lachlan Stuart's 1951 photograph to be genuine when Burton himself said "the unusual behaviour and the absence of animal features makes it tolerably certain that we have to look elsewhere than among the prehistoric animals to account for it.". The problem is that Binns misinterprets Burton's statement which was meant to mean that this was a "genuine" photograph as opposed to a "fake" photograph.
However, the "absence of animal features" clearly shows Burton was looking for a more natural but non-zoological explanation. The Binns of old had not gone away with his mangling of texts. In that regard, the book is admitted as an appendix to the older book and this is very much in evidence in the first chapter where the eminently challengeable themes of "The Loch Ness Mystery Solved" are reprised while the book is praised to the hilt with such ego-laden phrases as "iconoclastic book" and "another of my great discoveries ...".
But back to the nub of the article as various Loch Ness personalities get criticised by Binns, but also current Nessie sceptics Adrian Shine, Dick Raynor and Tony Harmsworth whom Binns clearly insinuates were his implicit students on their final journey to scepticism - whether they like to admit it or not. Back in 1983, Binns alleges that these people were not real sceptics since they held onto something he regards as alien to the sceptical nature. Indeed, Binns avers that it was his book that helped them finally go over to the "dark side".
That Tony Harmsworth disagrees with this statement is clear from his own website where he calls Binns the "author of the rather prematurely titled "Loch Ness Mystery - SOLVED" book.". Clearly Tony did not regard Binns' book as iconoclastic! Adrian Shine and Dick Raynor are silent on what they think of Ronald Binns' regal claims. However, a hint is discovered in Binns' new book when he says that only North American sceptics warmly received his 1983 book - implying the reception from our other British sceptics was lukewarm at best.
So where does this leave us in the matter of who occupies the sceptical throne? That Ronald Binns has come out of hiding thirty four years later is a surprise by itself. Why did he do that? Was it to address matters he thought were not being addressed? Or perhaps in this sceptical age, he wants some recognition for what he did in the 1980s? Indeed, perhaps the over the top lauding of his previous book is tactical rather than egotistical? Only time will tell how this pans out. If Ronald Binns begins to overtake Adrian Shine in media soundbytes, somebody's crown may be slipping.
The next part of this review can be viewed here.
ROY 14 January 2018 at 15:29
Loch ness mystery solved ....... enough said!! Im suprised uve given this numpty the time of day GB !!
Glasgow Boy 15 January 2018 at 02:17
Well, some people might believe him ...
Will Soutar 14 January 2018 at 15:31
This article has me chortling to myself in several places. The self-praise elements are hilarious, there's no denying that! It's highly amusing when people think they've created a work of genius while all around them others can see that they haven't.
I'm looking forward to future articles, and hope they wiill feature Binns' views on more recent photos and eyewitness reports. We need to hear the great man's sceptical views in what must surely be the ultimate iconic book of the 21st century (in someone's view at least).
He does cover more recents events.
Kyle Titterton 14 January 2018 at 16:48
Yes! I've been waiting for this review. Binns is Rolland's diametrically opposed opposite, his nemesis! Gotta be honest - I loved his original 1983 effort. And I long learned to separate the art from the artist so I don't mind if the guy has a massive ego, I think a lot of the personalities involved in the history of the creature have huge egos, on both sides. His first book was well written and made me think - even if I didn't completely agree with it. I'm extremely intrigued as to why he's come back - though I'll wait for your final review GB as to whether I'll read it.
Of course, the self-promotion is independent of whether his arguments are the slam dunk he claims they are. So each has to be dealt with seperately.
I anticipate at least two more reviews!
ekm 14 January 2018 at 20:39
My take on the issue of THE ELUSIVE MONSTER is that Binns was looking at the way that Burton vacillated between belief in the monster and outright rejection of the plausibility of there being undiscovered animals in Loch Ness; Burton's quiet feud with Dinsdale; and his concession that there was probably an unknown variety of otter in the loch. It was a skeptical tome, but one that was still sympathetic to the idea of there being a "monster" yet unclassified.
Binns rejected this idea outright, and his subsequent book was one that covered the entire affair from a sociological standpoint (i.e., why do we believe in monsters?). It was categorically skeptical, whereas Burton was largely on the fence, at least insofar as classifying what may or may not be there.
Binns doesn't add much to what Burton said in terms of the misidentification theory. The word "sociological" is perhaps euphemistic when it comes to Binns' libelling various people on the way to crafting his Nessie Genesis theory.
But did Maurice Burton write the first sceptical book on the Loch Ness Monster? undoubtedly.
Completely agreed that Burton's was the first skeptical tome. It was completely different in approach and the two handle the subject very differently, though.
I look forward to reading your rebuttal.
David Evans 15 January 2018 at 05:07
I read the preface thinking "I wonder who he's got to praise him so extravagantly?" I think this must cast doubt on his judgement. I look forward to the rest of your review.
For me Binns is in the ' no plesiosaur in loch ness so nothing there ' camp !! But there is a lot more to the mystery than that!....Roy
John Rutherford 15 January 2018 at 08:29
As anyone in the publishing world knows, an author writing a preface to an updated reprint is nothing unusual. GB does himself no favours with such childish pointscoring.
If he is going to disect every unimportant statement, claim and point that Binns makes with such forensic rigour this could be the longest book review, like ...EVER.
As some Danish bloke once said, "brevity is the soul of wit me old china "
Are you kidding? That preface and opening chapter are unique in Loch Ness literature. I am not letting that pass!
As for dissection, people such as Binns build "important" arguments based on multiple "unimportant" statements to the detriment of the person's reputation - as I shall explore later.
I thoroughly agree with Roland. The preface is hilarious and completely undermines the credibility of Binns. His first book was nowhere near as important as he suggests, and I believe that illustrates how Binns has a problem understanding the relative significance/insignificance of Loch events, hearsay and character traits.
Thanks for the information Roland, you've done yourself and Loch Ness a great service and I can't wait for the next instalment.
GEZZA 15 January 2018 at 09:01
I agree with Roland. Its ok for the skeptics to question every little thing so only fair for the skeptical view to be questioned, go ahead Roland.
hopkarma 15 January 2018 at 16:12
I buy most LNM related books, but I think I can pass on this one. He solved! nothing in his previous tome, and his bending of theories and Nessie behavior/legends is rather disturbing. Is he really that confused, or does he take his readers for dolts?
I think it's another one of those confirmation bias things, hopkarma. People never seem to demand much evidence to support statements which back up what they already believe. I can picture many a sceptic lapping up the first Binns book with little concern over the significant problems you raise about his approach.
I would also concede that there are some amongst us believers who lap up every pro-Nessie anecdote. Thankfully that number is relatively small.
"I would also concede that there are some amongst us believers who lap up every pro-Nessie anecdote. Thankfully that number is relatively small."
Will, I had you down as one of those. only teasing :)
I consider the debunking of Binns' book a waste of GB's time, he is just playing to his audience of devoted acolytes.
Better that he source and research new solid evidence to persuade fence sitters towards the light.
Frankly I'm not interested in his bitchy dissing of other authors' works, it is a futile exercise in grandstanding.
Do you think Binns might have "bitchily dissed" others in his book? If he has he's opened the door to the same treatment. However, I don't feel Roland has been at all bitchy in the article above. He's simply pointing out the delusional elements of the author's thought processes. It's something we should all be interested in.
It's his blog John he can say whatever he wants really. Personally, I hold Binns' 1983 effort in extremely high regard but am obviously intrigued to see GB's take on his new book. Even when GB's being aggressive in his opinions he always says why in detail. I think he does a great job of promoting the possibility of there being a... something in the Loch. For example I thought the photos from last year were very poor as evidence but GB always makes me think twice because his articles are impressively thorough.
Not to spoil any surprises, but it seems Binns has an unkind word or three for Roland, so all is fair game. I never understand the people who go after Roland; he is providing a place for open discussion, which has become a great source of information, and he does a huge amount of reasearch on a subject he is enthralled by. What is the harm in that?
I agree. It's clear looking back on the articles over the years that Roland has been unwaveringly fair and polite. He treats his subject and his readers with a great deal of respect, always. Even in the face of some quite barbaric behaviour from some more militant sceptics (who now thankfully seem to be long gone) Roland has retained an air of professionalism rarely seen online. I love this blog and open it several times a day. It's very addictive!
Usually, yes, but I will sometimes talk tough with those who talk tough.
I dont think Roland will lose any sleep over what Binns says about him.Binns for me is a classic example of someone who thinks he knows it all but in truth knows sod all. There is a few of them about on nessie sites, one or two on here also.
Apart from a couple of comments aimed at me which I didn't understand, I think the crew on here is all good at the moment Gezza. Believers and sceptics alike. I'm not aware of activities elsewhere, but I'm mostly cool with the vibe on here.
It's probably a good thing you're not aware of activities elsewhere, because you might take what's being said personally.
It shows what an impact Roland has then .Keep up the good work Roland.
I wasn't referring to Roland.
paddy 16 January 2018 at 07:24
If anybody is grandstanding it's Binns. And I say that as someone who finds much of value in his 1983 book.
I'm re-reading his original book and it still raises issues that believers find difficult to counter.
Can you elaborate on that John please?
Just the usual Gezza, e.g. the pre 1930s tradition is very shaky, much of it unsubstantiated misinterpreted, or just pure hokum.
The Spicer story's role in kick starting the public's interest when it looked as if they were tiring of the story. A monster not only in the loch but on land too !
John, I have been doing my due diligence as moderator and noticed there are three "john rutherford" blogger accounts which have posted here over the last year or two. Do you know anything about this?
No, all my posts to your blog have been posted on your blog under my name. I do post from my work computer, my laptop and my home PC.
My knowledge of such technical things is very poor I didn't even know I had a blogger account [ you have the blog, I just post comments ] but I can assure you nothing calculating or nefarious is going on, it's just my hit and miss computer methodology.
I see you have updated your blogger profile today with some personal details since I posted.
Your profile says you have been on Blogger since March 2017, but John Rutherford has been posting here since 2012.
For example, if you go to http://lochnessmystery.blogspot.co.uk/2016/10/loch-ness-monster-documentary-on-uk-tv.html and look at the John Rutherford there, it is a different blogger ID. Do you recall making that comment?
Trying to get to the bottom of this ...
Yes, that was me, and yes I put more details on my profile today.
Well, something is weird, if you do not have a blogger/google+ ID, then an attempt to comment puts you through a registration process in which you have to explicitly and conciously set up an ID. It would appear you have done this at least three times. The ID you have posted under here was set up in March 2017, do you remember setting that up?
Anyway, just keep posting as normal. I don't think someone has tried to nick your ID.
Email me if you wish further info.
I have cancelled my google account many times for reasons I have long forgotten and if I attempt to re-register with the evil bastard non tax paying monopoly that is Google [ or else I can't access You Tube and YOUR Blog ] Google won't let you use the same email twice so I have to register with a different email.
Glasgow Boy 1 February 2018 at 06:20
Ok, clicking on "john rutherford" here (as opposed to "John Rutherford" above) takes me to another place, a Google+ account. I'll tell you what. To avoid moderation confusion, I will henceforth only allow comments from blogger ID "John Rutherford". Okay?
John Rutherford 1 February 2018 at 13:56
I now see what the problem is.
Thanks GB. Sorry for the confusion.
From now on I will post as John Rutherford.
Maurice Burton and Degrees of Scepticism
A Review of "The Loch Ness Mystery Reloaded" (Part...


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Ferrari: EV battery technology is 'not developed enough' for a supercar
Victor Colstrup 05/15/2020 05/15/2020 Comments Off on Ferrari: EV battery technology is 'not developed enough' for a supercar
Enrico Galliera, Ferrari's chief commercial officer, repeated the Italian automaker's stance that it won't make an EV until after 2025. He believes battery technology needs at least a few years to improve before it can deliver on Ferrari's "brand heritage."
Galliera told the UK's Autocar:
We firmly believe that battery technology is not yet developed enough to meet the needs of a supercar. In the next five years, we do not believe the technology will be able to meet the needs of a Ferrari.
Nonetheless, Galliera has not ruled out a Ferrari EV at some point in the distant future. But he believes that EV technology needs a lot more time and work.
As soon as electrified technology is developed, that will allow us to produce a car that fits with our position. Then why not? But the key is the technology. We will not just make a Ferrari that's electric for the sake of it.
If we bring in new technology, then we need to bring something new to the market. That's how Ferrari has always worked with new technology. The evolution of new technology is 100% in the DNA of Ferrari.
It's hard to imagine what innovation Ferrari would bring to EV propulsion or battery technology after staying on the sidelines for another five years.
Galliera's comments this week echo what Ferrari CEO Louis Camilleri said in December:
The battery technology is not where it should be yet.
A year ago, Ferrari unveiled the Ferrari SF90 Stradale plug-in hybrid with a 7.9kWh battery pack. Galliera told Autocar that Ferrari buyers like electric propulsion to keep the car quiet near home.
We have clients who love using EV mode early in the morning to leave the house silently, then can use the engine and hear the Ferrari sound on the road.
Galliera is unfazed by fellow Italian auto builder Pininfarina getting into the EV business. Last November, Pininfarina announced plans to produce an electric vehicle platform in collaboration with supplier Bosch. At the 2019 Geneva Motor Show, Pininfarina unveiled the Battista, a 1900-horsepower electric supercar.
If competition doesn't spur Ferrari to electrify, and if the superior capabilities of electric motors don't sway the company, then what will? Perhaps regulations?
Autocar asked Galliera what preparations Ferrari was making for the UK and other countries implementing planned bans on internal combustion cars in the next decade. He replied:
We will meet all the regulations that will come into force to compete in a market, and we don't believe that such regulations will force us to make special plans.
Source: Electrek

redpajama_set_name: RedPajamaCommonCrawl


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Not the best way to get out of jury duty…
Posted on April 30, 2009 by Scotty Zacher
He'd rather count the wrinkles on his dog's balls than do jury duty??? Huh?
(for larger view, click on the letter)
In no uncertain terms, a Montana man tells judge why he won't serve
Filed under: Just For Fun | Tagged: Montana |	2 Comments »
Northwestern University's 78th annual Waa-Mu show opening this weekend
78th Annual Waa-Mu Show a Musical Page Turner
"Waa-Mu 2009: One for the Books," Northwestern University's 78th edition of the Waa-Mu show, will feature original songs, dances and comedy sketches based on the timeless tales of princesses, the adventures of Curious George, the trials of Holden Caulfield, and the poetry of e.e. cummings and Walt Whitman.
Under the direction of School of Communication Theatre Professor Dominic Missimi, this year's Waa-Mu show will feature special guest appearances by such beloved fictional characters as Alice in Wonderland, Cinderella, Peter Pan, Prince Charming, Rapunzel, the elusive Waldo, Harold and the Purple Crayon, Tarzan and Jane and many others. Missimi has directed Waa-Mu for the past 16 years, not including the two additional years he co-directed the show with former theatre faculty member and longtime Waa-Mu director Tom Roland.
Filed under: Musical Revue, Northwestern University, YouTube | Tagged: Andrea Hochkeppel, Anne Whitney, Bill Whitney, Dave Wilkinson, David Bell, Denny Westen, Dominic Missimi, e.e. cummings, Georgia Norlin, Hilton Garden Inn, Jane Fonda, Kaitlin Fine, Liz Olanoff, Lloyd Norlin, Marietta Paynter, Michael Mahler, Northwestern University, Northwestern University Theatre, One for the Books, Purple Crayon, Sorry We're Booked, Tom Roland, Waa-Mu, Walt Whitman, Will Buck |	Leave a comment »
World's funniest scene change!!
I think this would qualify for the world's funniest and fastest scene change!
Filed under: Just For Fun |	Leave a comment »
Broadway star Matthew Broderick to add twins to his resume
Matthew Broderick and Sarah Jessica Parker prepare for twin girls (via surrogate)
Sarah Jessica Parker and Matthew Broderick will be taking on new roles: parents of twin girls.
The "Sex and the City" star and her actor-husband are expecting twins through a surrogate pregnancy, representatives for the couple said Tuesday.
Parker, 44, and Broderick, 47, "are happily anticipating the birth of their twin daughters later this summer with the generous help of a surrogate. The entire family is overjoyed," said a statement from the publicists.
The couple has a 6-year-old son, James Wilkie Broderick, and will mark their 12th wedding anniversary next month.
Parker starred in the "Sex and the City" TV series and the hit movie of the same name. Broderick's credits include the films "Glory" and "Ferris Bueller's Day Off" (filmed in Chicago) and the Broadway musical The Producers. (which held its world premier and pre-Broadway run in Chicago in 2000)
Matthew Broderick's stage credits include:
2009 The Philanthropist
2008 Celebrity Autobiography: In Their Own Words
2005 The Odd Couple
2004 The Foreigner
2001 The Producers
2000 Taller Than A Dwarf
1999 Night Must Fall
1997 The Death Of Papa
1995 How To Succeed In Business Without Really Trying
1992 A Suffering Colonel
1990 Love Letters
1986 The Widow Claire
1985 Biloxi Blues
1983 Brighton Beach Memoirs
1981 Torch Song Trilogy
1979 On Valentine's Day
* stage credit list courtesy of matthewbroderick.net
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Theater Thursday: Tony Kushner's "The Illusion" at Northwestern University
The Illusion by Tony Kushner
Thursday, April 30th, 7pm
Theatre and Interpretation Center at Northwestern University Josephine Louise Theater, 20 Arts Circle Dr., Evanston
Join us for a pre-show reception featuring the delectable catering of Evanston's own Rollin' in Dough, as well as a fun-filled performance by a strolling magician! Then stay for the magic, merriment and mystery of The Illusion, by Tony-award winning playwright Tony Kushner, followed by a post-show discussion with director Kathryn Walsh and members of the cast. An unyielding father is filled with regret after giving his son no alternative but to flee the family home. Through the help of a magician, he is allowed to view three scenes from his son's life, only to learn his remorse may have come too late. Or maybe not. Freely adapted from Pierre Corneille's 17th century classic L'Illusion Comique, The Illusion takes us from mayhem to magic and back again as it questions what it really means to love, and the obligations that may come with that emotion. The Illusion has a lighter mood than Kushner's most famous play, Angels in America, but the two plays share a love of poetic dialogue and theatricality.
Event begins at 7 p.m. Show begins at 8 p.m.
TICKETS ONLY $25
For reservations call 847.491.7282 and mention "Theater Thursdays."
All Theater Thursday postings sponsored by this fine entertainment accessory retailer.
Filed under: League of Chicago Theatres, Northwestern University, Theater Thursdays | Tagged: Angels in America, Josephine Louis Theater, L'Illusion Comique, League of Chicago Theatres, Northwestern University, Pierre Cornielle, Rollin' in Dough, The Illuision, Theatre and Interpretation Center, Tony Kushner, TVstands.com |	Leave a comment »
"History Boys" Reviews – TimeLine delivers a triumph!
The Chicago-premiere of the Tony-Award winning play The History Boys , by Alan Bennett, held its opening night this past Saturday, and I can personally say that it was a highly-imaginative, stellar production of an enthralling, rambunctious play. I thoroughly enjoyed it. Pictures and a compendium of reviews (as they are produced) follow:
Dennis Polkow, NewCity
I don't know what kind of techniques director Nick Bowling might have employed to have the eight-ensemble cast seem as if they know each other as well as a group of students who have been together in class together for what always seems like an eternity while it is happening, but the way these young men interact is extraordinary. No less an accomplishment is that the teachers and the headmaster who are preparing these students for their Oxford and Cambridge entrance exams also interact with the students and each other with the needed familiarity necessary for Alan Bennett's witty and thought-provoking play to work its special charms. Recommended (Full review here.)
Hedy Weiss, Chicago Sun-Times:
TimeLine fills your head: Actors revel in the wit and energy of 'History Boys'
Enter TimeLine Theatre – where The History Boys, Alan Bennett's Tony-Award-wining play is receiving one of those Chicago productions that exults in the glory of the ensemble – and you instantly become part of its hothouse world.
At issue here is the whole notion of education – intellectual, emotional, sexual. The veteran literature teacher, Hector (Donald Brearley, in a remarkable mix of subdued passion, volatility and self-loathing), believes in knowledge for knowledge's sake, even if that include groping his favorite students. As he notes: "The transmission of knowledge is itself an erotic act." (Full review here)
Artistic Director PJ Powers comments:
"Alan Bennett's provocative script tackles essential questions we regularly grapple with as we explore TimeLine's unique mission — 'how do we benefit by dissecting, studying and examining history?'" Powers said. "Whether audiences have seen this production in London, on Broadway or on film, or are coming to it for the first time, The History Boys will have a fresh and powerful impact at TimeLine's intimate theater."
Related articles and files:
TimeLine's "History Boys" study guide (amazing!) – prepared by TimeLine's dramaturg, Maren Robinson
New City blog: History in the Making: How TimeLine Theatre landed the Chicago premiere of a Tony-winning play, and what they are doing with it
Hedy Weiss: TimeLine on a hit parade roll with "The History Boys"
Filed under: Dramatic-Comedy, Hedy Weiss, Openings, Theater News, TimeLine Theatre | Tagged: Alan Bennett, Alex Weisman, Behzad Badu, Brad Bukauskas, Dennis Polkow, Donald Brearley, Govind Kumar, Hedy Weiss, Joel Gross, LinkedIn, Maren Robinson, Michael Peters, New City, New City Stage, Nick Bowling, PJ Powers, The History Boys, Tony Award, Will Allan Rob Fenton |	Leave a comment »
Aside: This Chicago ticket broker offers a great selection of tickets in the city – Purchase tickets for Blue Man Group in Chicago and Chicago Jersey Boys tickets – which is now celebrating its second year of sellout performances!
Filed under: Uncategorized | Tagged: VividSeats.com |	Leave a comment »


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Fitch says South Africa's prospects for reaching fiscal goals improve.
Fitch Ratings says that South Africa's economic prospects are improving, thanks to a better than expected financial performance in the second quarter – but it warns that crucial social and political issues remain.
Fitch said in a note on Tuesday (21 September), that a robust economic performance and stronger-than-expected fiscal revenue in recent months mean that South Africa's budget deficit in the fiscal year ending March 2022 (FY21/22) will be smaller than the government's projections in February 2021.
Economic growth in the second quarter of the year was stronger than expectations at 1.2% quarter on quarter, it said, while the government has also revised up earlier quarterly growth rates.
The August 2021 manufacturing purchasing managers' index (PMI) and mobility data also point to a strong recovery in activity following disruption in July caused by the most severe riots in decades, it said.
Fiscal revenue has grown strongly (up 54% year on year), government revenue was boosted by the low base of 2020, inflationary pressures appear manageable, and a revision on GDP to a new base year of 2015 saw production numbers grow by 11%, the group said.
"Reflecting these recent developments, we have raised our forecast for economic growth in 2021 to 5.3% from 4.9% previously," Fitch said.
However, the group pointed to some concerns, including growth sustainability. Much of the current data is off a low base, the firm said, and may not indicate momentum on the upside.
"Central government revenue growth during the period was boosted by the low base in 2Q20 – when activity and tax collection were badly affected by a strict lockdown – and will come down in the coming months.
"Notably, revenue from mining, which has been strong in recent months, will slow as the commodity price environment becomes less supportive. However, CG revenue growth looks set to substantially exceed the 12.6% projected for FY21/22 in the budget," Fitch said.
While the rebased GDP figures will lower the general government debt/GDP ratio for FY20/21 to 79.3% from 82.5%, it remains well above the 2020 median for 'BB' sovereigns of 59%. Moreover, the revision itself will not affect the direction of debt in the future, the ratings firm said.
The more significant issues revolve around the ANC-led government – specifically, how it is dealing with the wage bill, state-run companies, and the pressures it may face at the polls in the coming elections.
"The deal with public-sector workers in August entails a slightly lower wage increase than we had assumed in May, alleviating budget pressures in the near term," Fitch said. However, this deal only covers one year.
This leaves greater uncertainty over the medium-term path of spending," it said.
Meanwhile, the social unrest in July increased pressure on the government to raise support for the poor – pressure that could rise further if the ANC performs poorly in municipal elections in November, Fitch said.
"The ANC leadership has agreed on the need for a basic income grant in principle. We believe its cost will make implementation unlikely in the next few years. Higher social spending, if introduced, could be offset by revenue measures, but these might not fully cover expenditure and could weigh on economic growth."
The ratings firm also flagged further financial assistance to troubled state-owned enterprises – including the ailing national electricity company Eskom – as something that will likely continue to weigh on public finances.
More in this category: « CEF data shows fuel prices could decline in October. Competition Tribunal approves Burger King sale with conditions. »


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EasyJet Reports a Cyber Attack Impacting 9 Million Customers
EasyJet, the U.K.'s largest airline, has recently admitted to experiencing a fraudulent attack to their online booking systems, with hackers accessing the travel details of over 9 million customers. Compromised data consisted of information used for booking holidays, including name, email address, origin and destination, departure date, booking reference number and transaction amount.
Around 2,208 customer credit card details were also accessed, with compromised data including the three digit security code on the back of the card – known as the CVV number.
EasyJet first became aware of the attack in January, but has only recently gone public in order to warn the nine million customers whose email addresses had been stolen to be wary of phishing attacks. They said that it would notify everyone affected by the 26th of May.
The coronavirus pandemic has crippled the majority of global travel, leaving airlines struggling financially. Mike Fenton, chief executive of threat detection firm Redscan, said:
"These are already turbulent times for all companies within the aviation industry but the situation has just got significantly worse for EasyJet. When it comes to cyber security, the airline industry doesn't have a great record. The British Airways breach in 2018 should have been a wake-up call and passenger confidence is likely to be at an all-time low after this."
British Airways announced that the personal details of more than half a million of its customers had been harvested by hackers in September 2018. They were issued a £183m fine over the breach, but with compensation pay-outs to customers, financial damage to the organization could reach £3bn. Read more
Terry Greer-King, vice-president of sales in Europe at SonicWall said:
"Attacks such as the one on EasyJet should remind CTOs, CIOs and CISOs to implement security best practices like a layered approach to protection, and update any out-of-date security devices, applications or systems as a matter of course. Businesses should be working very closely with their security providers to gain a clear and real-time picture of security risks and the impact they could potentially pose to their organization.''
Phishing is the fraudulent attempt to obtain sensitive information such as usernames, passwords and credit card details by disguising oneself as a trustworthy entity in an electronic communication. These have risen exponentially during the coronavirus crisis, with Google blocking more than 100 million phishing attempts every day to Gmail users.
Hackers use phishing and other social engineering methods to target organizations with legitimate-looking emails and social media messages that trick users into providing confidential data, such as credit card numbers, social security numbers, account numbers or passwords. These attacks are at the heart of many of today's most serious cyberhacks and can put your business and your customers at risk.
The Potential Impact
Under GDPR rules, if EasyJet are found to have mishandled their customer's sensitive information, they could be issued a hefty fine from the Information Commissioners Office (ICO) of up €20m (approximately $22 million) or 4% of turnover, whichever is greater. This strongly highlights the need for organizations to adopt best practice on data security across their entire corporate infrastructure and processes, not just for accepting payments.
Moreover, it can not only cause financial losses, but reputational damage also, with customer losing trust and avoiding their services.
How to Protect Valuable Customer Data
All types of fraudulent activity can have a huge impact on any business, but there are ways of reducing the risk, and possibly avoiding compromised data completely. Best practice suggests taking any sensitive information "out of scope", removing it from the corporate network and environment. For customer payment details, this can be done using a third-party payment solutions provider, such as Key IVR, who offer an industry leading PCI-DSS Level 1 secure payments service that processes valuable card details safely and securely.
Take a look at our secure payment solutions, alternatively contact a member of our team on +1 929 207 0116 or email sales@keyivr.com
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Vintage Manufacture
Details about Triang Spot-On Original Figures x 3 - Pilot, Policeman, Robber
Triang Spot-On Original Figures x 3 - Pilot, Policeman, Robber
noddy007 (3476 )
"All perfect."
Approximately EUR 20.27(including postage)
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Series: Tri-ang Spot-On Scale: 1:42
Country/Region of Manufacture: Ireland Brand: Tri-ang
Item location: Glasgow, United Kingdom
Postage to: United Kingdom, United States, Japan, Canada, Ireland, Australia, Germany, France, Greece, Italy, Spain, Antigua and Barbuda, Austria, Belgium, Bulgaria, Croatia, Republic of, Cyprus, Czech Republic, Denmark, Estonia, Finland, Hungary, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Sweden, Bahrain, New Zealand, China, Israel, Hong Kong, Norway, Indonesia, Malaysia, Mexico, Singapore, Korea, South, Switzerland, Taiwan, Thailand, Bangladesh, Belize, Bermuda, Bolivia, Barbados, Brunei Darussalam, Cayman Islands, Dominica, Egypt, Guernsey, Gibraltar, Guadeloupe, Grenada, French Guiana, Iceland, Jersey, Jordan, Cambodia, Saint Kitts-Nevis, Saint Lucia, Liechtenstein, Sri Lanka, Macau, Monaco, Maldives, Montserrat, Martinique, Nicaragua, Oman, Pakistan, Paraguay, Reunion, Turks and Caicos Islands, Aruba, Saudi Arabia, South Africa, United Arab Emirates, Ukraine, Chile, Bahamas, Colombia, Costa Rica, Dominican Republic, Guatemala, Honduras, Jamaica, Kuwait, Panama, Philippines, Qatar, El Salvador, Trinidad and Tobago, Uruguay
Excludes: Haiti, Liberia, Turkmenistan, Mauritius, Sierra Leone, Venezuela
Change country: -Select- Antigua and Barbuda Aruba Australia Austria Bahamas Bahrain Bangladesh Barbados Belgium Belize Bermuda Bolivia Brunei Darussalam Bulgaria Cambodia Canada Cayman Islands Chile China Colombia Costa Rica Croatia, Republic of Cyprus Czech Republic Denmark Dominica Dominican Republic Egypt El Salvador Estonia Finland France French Guiana Germany Gibraltar Greece Grenada Guadeloupe Guatemala Guernsey Honduras Hong Kong Hungary Iceland Indonesia Ireland Israel Italy Jamaica Japan Jersey Jordan Korea, South Kuwait Latvia Liechtenstein Lithuania Luxembourg Macau Malaysia Maldives Malta Martinique Mexico Monaco Montserrat Netherlands New Zealand Nicaragua Norway Oman Pakistan Panama Paraguay Philippines Poland Portugal Qatar Reunion Romania Saint Kitts-Nevis Saint Lucia Saudi Arabia Singapore Slovakia Slovenia South Africa Spain Sri Lanka Sweden Switzerland Taiwan Thailand Trinidad and Tobago Turks and Caicos Islands Ukraine United Arab Emirates United Kingdom United States Uruguay
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https://apnews.com/Business%2520Wire/efcde0a7baa642758df4f130ce473a02
SNHMC, Elliot Hospital Receive Awards for Organ Donor Efforts
NASHUA, N.H.--(BUSINESS WIRE)--Dec 23, 2019--
Southern New Hampshire Medical Center was awarded gold level recognition for the first time in the National Hospital Organ Donation Campaign for its efforts in educating hospital staff and the public about the state's donor registry program and providing registration information and resources regarding organ, eye and tissue donors. Elliot Hospital received bronze recognition. The awards were presented at the Annual New England Donor Services Conference last month.
The campaign, a component of the Workplace Partnership for Life, is sponsored by the U.S. Department of Health & Human Services' Health Resources and Services Administration and unites donation advocates at hospitals with representatives from their local procurement organization. SNHMC worked with the New England Donor Services (NEDS) on the campaign.
Both hospitals were lauded for conducting awareness and registry campaigns that led to an increased number of potential donors on the state's donor registry. Of the 19 hospitals in NH that took part in the campaign, only 4 earned gold recognition. Only 5 earned bronze. Last year SNHMC received silver recognition in the campaign, and in 2017, a bronze award.
"We are extremely proud of our staff and team members for helping families understand the importance of organ donation," said Susan Diggins, RN, BSN, CPHQ, a Quality and Safety Coordinator at the medical center. "We know this is a difficult time for family members, but knowing their loved one's death may help another person brings some level of comfort to them."
According to the NEDS, two misconceptions are commonly cited for why families do not consider donating. Some worry if the health facility knows they are a donor, they won't be cared for properly. In fact, the NEDS representatives who approach patient families do not share donation status with doctors. Others mistakenly believe that their religion might be in conflict with donating. But nearly all religions support donating, NEDS says.
So far this year, SNHMC and Elliot Hospital donors provided the gift of life to individuals through donated organs and tissues, such as heart, lungs, liver, kidneys, corneas, and pancreas. There were a total of 16 donors at SNHMC and 11 donors at Elliot who were able to donate either organs or tissue during 2019.
Nashua resident Ron Rioux is a recipient of one of those gifts, a liver, transplanted nearly 20 years ago. Now age 76, and retired from his job, he can go to the gym multiple times a week and golfs weekly, too. "It's a wonderful thing when people donate. People are waiting for a transplant and when someone gives, they're actually saving a life," he asserts. A regular volunteer at Donate Life events, encouraging signing up for the donor registry, Rioux remains forever grateful.
NEDS coordinates organ and tissue donation in the six New England states and Bermuda. Through its two affiliated organ procurement organizations, Life Choice Donor Services and New England Organ Bank and its centralized tissue donation services operation, it serves thousands of donor families each year who have generously decided to donate and honor wishes of those who registered as donors and gave the gift of life. Working sensitively with the donor families, they lead donation authorization discussions, maintain medical support of potential donors, coordinate recovery surgeries, and allocate organs according to the national transplant waiting list.
About SolutionHealth
SolutionHealth is a highly coordinated community-based regional health care network founded by Elliot Health System and Southern New Hampshire Health. Its purpose is to better serve the health care needs and interests of southern New Hampshire as a region by improving and increasing access, quality, value, and community benefits.
Suzanne Tammaro, 603-965-6635
KEYWORD: UNITED STATES NORTH AMERICA NEW HAMPSHIRE
INDUSTRY KEYWORD: GENERAL HEALTH OTHER HEALTH HOSPITALS HEALTH MANAGED CARE
SOURCE: SolutionHealth


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136 LISTSThe Best Anime Quotes
Ranking the best quotes from your favorite anime series, including epic moments, hilarious lines, and touching quotes that probably made you cry.
Anime Underground
The Best 'That Time I Got Reincarnated As A Slime' Quotes
Ranker Anime
Updated April 1, 2019 747 votes 100 voters 2.9k views21 items
With an anime as popular as That Time I Got Reincarnated as a Slime, you know there's bound to be quotes good enough to put on a tombstone. The touching story follows Rimuru, a recently reincarnated slime who's normal human life has been replaced with one of fantasy. As he grows stronger, he strives to create a world that's peaceful for all creatures to live on, monster or not.
Some of the most popular lines to come out of this show include the first episode's scene where Rimuru suggests he and the Storm Dragon, Veldora, be friends. At his proposal, Veldora exclaims, "What?! A mere slime proposes friendship with me, the feared Storm Dragon?!" While Rimuru makes it clear he doesn't have to, the viewers soon realize that Veldora may be a bit of a tsundere. Another includes when Shizu asks Rimuru to absorb her with his Predator ability. "Just like you ate the curse that had been cast on me. That made me so happy. I dislike this world... Still, I can't abhor it. Just like that man... So... That's why... I don't want to be absorbed by this world. This is... My last request. Would you... Let me rest inside you?"
Between the heartbreaking, emotional scenes, and the unforgettable humorous ones, we've compiled a few quotes from That Time I Got Reincarnated as a Slime we're sure you'll love. Vote up the quotes to let us know which ones are your favorites!
Take The Hard Drive Out Of My Computer
Photo: 8-Bit / Funimation
*Dying in his previous life, Rimuru reaches out to Tamura*
Rimuru: T-Tamura!
*Tamura rushes towards him, grabbing his hand*
Rimuru: Take the hard drive out of my computer at home... Put it in the bath... And make sure it's completely wiped.
Is this a good quote?
I Underestimated You, But Not As Much As You Underestimated Me.
*Rimuru has trapped the Conquerer of Flames*
"I underestimated you, but not as much as you underestimated me."
*The Conquerer spits flames at him*
"My turn."
*Rimuru uses Predator on his opponent, winning*
Please... Eat Me.
*Shizu is laying on her deathbed as Rimuru sits beside her*
Shizu: Satoru-san, I'd like to ask a favor. May I?
Rimuru: Of course. Ask me anything.
Shizu: Please... Eat me.
*Rimuru is shocked*
Shizu: Just like you ate the curse that had been cast on me. That made me so happy. I dislike this world... Still, I can't abhor it. Just like that man... So... That's why... I don't want to be absorbed by this world. This is... My last request. Would you... Let me rest inside you?
But No One Died, So We'll Say It's All Good.
*The ogres have apologized after wrongfully attacking Rimuru and his friends*
Rimuru: Well, this is no place to talk. Let's head back to the village. Come with us.
Benimaru: Are you sure?
Rimuru: Yep. I want to hear about what you've been through.
Benimaru: But we wounded your companions.
Rimuru: And we did the same to yours. But no one died, so we'll say it's all good.
top 20Anime Underground
Top 10 Current Queries in Quotations: famous people with anthropology degreesvictoria 2007 tv seriescherry tree songit started with a kiss theme song lyricskarina garcia wikiroger taylor wivesnames with donaldwho is the most famous scientist in the worldprominent individuals in international relationswho played russ in christmas vacation


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Somalia: Demonstrators gather in Beledweyne (Hiiraan province) following clashes outside the city November 28
Demonstrators gather in Beledweyne (Hiiraan province) following clashes between government forces and local militia fighters in the area on November 28; avoid the area, monitor developments
Hundreds of people have gathered on Saturday morning, November 28, to demonstrate in Beledweyne (Hiiraan province). The protesters have reportedly blocked key roads in the city center with burning tyres. The demonstrations reportedly come following clashes in the Ceel-gaal area on the outskirts of Beledweyne earlier on Saturday. Unconfirmed media source suggest federal government forces attacked a local militia base in the area. There have been no immediate reports of injuries.
Further security operations and clashes are possible in the area. In Beledweyne, localized disruptions and a heightened security presence are likely in the near term.
Those in the area are advised to monitor developments, avoid all associated demonstrations, anticipate associated disruptions, and heed instructions issued by local authorities.
Sub-Saharan Africa: COVID-19 transmission continues across the region as of Jan. 21 /update 23
Somalia: Protests in Tarabunka area of Mogadishu, Jan. 21
Somalia: Gunmen kill at least three soldiers in a roadside bomb near Balidogle airfield Jan. 20
Somalia: Authorities maintain coronavirus disease restrictions as of Jan. 20 /update 8


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History and Culture of the Ottoman Empire (1500-1900)
Admission to the MA Middle Eastern Studies, the MA Middle Eastern Studies (research), the MA History, or another relevant MA. While it is an asset to have proficient reading skills in modern Turkish (level B2 European Common Framework), students with little or no knowledge of Turkish but with an interest in and some familiarity with the Ottoman history and culture are highly encouraged. Students who are interested in taking this course, but who are not admitted to one of the relevant master programs and/or are not sure whether their knowledge of Ottoman history and culture are requested to contact Dr. A.T. Sen.
This course is a weekly seminar designed to familiarize students with select topics, debates, and sources in the study of the early modern Ottoman history and culture. As one of the most important Eurasian states that survived from medieval to modern times, the Ottoman Empire constitutes an integral component of Europe and Middle East. There is a vast literature produced in a host of languages on various aspects of early modern Ottoman history. Given the wide scope of topics and chronology that may fall under the study of the early modern Ottoman world, the thematic and temporal outlook of this seminar will be highly selective, and greater precedence will be given to the growing field of Ottoman cultural and intellectual history. Please be advised that this seminar will not provide a mere chronological narrative of Ottoman political and institutional history. Yet the gradually changing nature of the Ottoman polity, society, and culture will be strongly emphasized to escape from essentialist and ahistorical assessment of the Ottoman experiences.
Each week we will discuss a particular theme, revise the current state of scholarship on the relevant topic, and reflect upon a type of primary source for the study of the early modern Ottoman history and culture. The major themes and debates that will be revisited include:
Foundations of the Ottoman Empire,
Political Transformations and Changing Sources of Legitimacy,
Religious Cultures; Inter-religious and Intra-religious controversies,
Writing/Manuscript Culture and Practices of Reading,
Production of Science, Transmission of Knowledge, and Mobility of Scholars,
Urban Life, Public Space, and Changing Forms of Sociability and Entertainment,
Ottoman Reflections on Europe and wider Islamic world,
Languages of the Empire,
Legal Cultures and Seeking Justice in the Center and Provinces.
to become thoroughly acquainted with the current state of scholarship on various aspects of early modern Ottoman history and culture,
to become familiar with the main reference works used in the study of the early modern Ottoman world,
to gain familiarity with primary sources needed to do research in early modern Ottoman studies,
to develop the ability to analyze and evaluate scholarship and/or sources for the purpose of formulating a scholarly argument,
to develop the ability to report on research findings both orally and in writing, in accordance with the basic standards of historical scholarship.
Mode of Instruction
Attendance and active participation to discussions are obligatory. As this course is a graduate seminar, it can only succeed if students take an active part in the weekly discussions. Students are expected to carefully read and think about the assigned readings before coming to class, and to participate in creating a lively and non-intimidating classroom atmosphere. Classes missed for a legitimate reason (to the discretion of the instructor who needs to be informed before the class) will have to be made up with an extra assignment. Being absent without prior notification can result in a lower grade.
participation in courses: 13 x 2 hs = 26 hs
readings and preparation for classes = 110 hs
preparing 3 essays = 30 hs
preparation presentation and final essay = 114 hs
Active Participation in Group Discussion and Oral Presentation (15%)
3 Response Essays on Assigned Readings (15%)
The purpose of the response essays is to enable students to critically engage with the arguments presented in the assigned readings. The length of each paper is c. 1000 words. Students will be free to write their response essays on any week of their choice, provided that the paper is turned in before the meeting of that week.
Final Paper and Oral Presentation (%70)
Students are expected to produce a term paper, c. 4000 to 5000 words, that deals with a central question on early modern Ottoman history and culture, and addresses it in the light of modern studies and/or available published sources. Students are advised to start thinking about their final project and contact the instructor as early as possible. By Week 7, students will have to turn a one-page project proposal along with a preliminary bibliography. The last meeting of the class will be reserved for student presentations of final projects. These in-class presentations are crucial to enable students to receive feedback from both their classmates and the instructor before submitting the final version of their papers. The overall grade for the final project will be evaluated on the basis of the quality of the written work and student's performance in presentation sessions.
In order to pass the course, students must obtain an overall mark of 5.50 (=6) or higher.
The course is an integrated whole. All assessment parts must be completed in the same academic year. No partial marks can be carried over into following years.
A detailed list of weekly readings will be handed out in the first class and all reading materials will be made available on Blackboard.
Students are required to register through uSis. To avoid mistakes and problems, students are strongly advised to register in uSis through the activity number which can be found in the timetable in the column under the heading "Act.nbr.".
(The paper deadline mentioned in uSis is a fictional date for administration purposes only. The actual date will be communicated by the convenor of the course.)
Dhr. Dr. A.T. Sen
The university is committed to supporting and accommodating students with disabilities as stated in the university protocol (especially pages 3-5). Students should contact Fenestra Disability Centre at least four weeks before the start of their courses to ensure that all necessary academic accommodations can be made in time conform the abovementioned protocol.
Students are expected to be familiar with Leiden University policies on plagiarism and academic integrity. Plagiarism will not be tolerated. If you submit any work with your name affixed to it, it is assumed to be your own work with all sources used properly indicated and documented in the text (with quotations and/or citations).
Dr. A.T. Sen
5854KHCO
Middle Eastern Studies (Research) Master
Middle Eastern Studies: Turkish Studies Master


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Rollercoaster weekend for Darius Labanauskas
Posted on 19/05/2019 by Mads Plagborg Magnussen
Darius Labanauskas reached the final at yesterday's Players Championship, but lost in first round today. Players Championship 15 and Players Championship 16 were being held this weekend. Especially Players Championship 15 was good, if you look at it with PDCNB-glasses.…
Tough draw for Denmark and Finland at the World Cup of Darts
The draw for the World Cup of Darts has been made. Two days ago the draw for the World Cup of Darts was made. And so we now know, that Denmark will go up against Scotland and Finland will go…
Ian White won European Darts Grand Prix
Ian White won the European Darts Grand Prix by an 8-7 victory against Peter Wright. Most had expected another tournament victory for Michael van Gerwen, as today's program started at one o'clock. That's not how it went. On the other…
Final day at the European Darts Grand Prix
The European Darts Grand Prix will be decided today and Michael van Gerwen can still regain the title. It's time to settle the European Darts Grand Prix. Michael van Gerwen is still part of the field, and therefore he can…
European Darts Grand Prix without Razma and Viljanen
The second day starts today at the European Darts Grand Prix, which means that the seeded players enter the tournament. According to the bookmakers, there were not many surprises yesterday. So it was only Mark McGeeney's victory against Josh Payne,…
Madars Razma and Kim Viljanen ready to fight in Europe
The European Tour does not stand still and today the European Darts Grand Prix starts in Sindelfingen. Michael van Gerwen has won the two latest European Tours in the form of the Austrian Darts Open and the German Darts Open.…
Lithuania included in the World Cup of Darts
Darius Labanauskas and Mindaugas Barauskas will represent Lithuania at the World Cup of Darts. As we confirmed one week ago, we now know who will represent Denmark, Finland and Sweden at the World Cup of Darts in June. The PDC…
Michael van Gerwen won his fourth European Tour
Michael van Gerwen won Austrian Darts Open, and therefor brings his European total up to four. Michael van Gerwen won the Austrian Darts Open on an evening where Ian White did not make it easy for the Dutchman. Michael van…
Third day at the Austrian Darts Open
The Austrian Darts Open will have a new champion and he will be found today. It's been time for the last and crucial day at the Austrian Darts Open. Yesterday, most of the favorites advantaged to today, where the biggest…
Labanauskas continues his run in Austria
It is time for the seeded players to enter the tournament and it gives us some exciting matches. The matches yesterday did not give us the big surprises. This means that the biggest names from yesterday went on to today…


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Travel: Austin VS Copenhagen
Brush away those January blues and take in some new vistas. Music may have put Austin on the map but the Lone Star capital has evolved into a magnet for the cool kids of design. The Danish capital, meanwhile, with its vibrant gallery districts and new international fair, has emerged as the hip heart of Nordic art. Emma Love in Austin and Clint McLean in Copenhagen report
Street signs in Austin, Texas, including advertising for the annual SXSW conference and festival, encompassing film, music and interactive media
The urban-bohemian lifestyle on offer in Austin – the fastest-growing big city in the US – is attracting hordes of new residents, especially people from liberal, tech-savvy cities on the West Coast. With its roots firmly in music, the Lone Star capital and once sleepy college town had, by the 1960s, a reputation for helping talented rising-star blues, rock and country singers such as Janis Joplin find their voice. Next, the entrepreneurial tech start-ups, creatives and film production companies arrived (including legendary indie-film director Richard Linklater, whose Detour Film production is based here). And, in recent years, the SXSW music festival, which launched in 1987, has upped its game to add comedy, film and interactive segments to the line-up.
There's also a thriving design scene, as evidenced everywhere from the curated fashion boutiques to the bars in clapboard bungalows. "Austin definitely has a specific design vibe, which comes from attracting folk from New York, Los Angeles and San Francisco," says Callie Jenschke, co-founder of Supply Showroom, a boutique that represents more than 35 international interiors brands. "There's a modern, yet natural aesthetic; it's laid-back elegance with a twist."
Cool, compact and creative, this is a city that lives up to the hype. Trine Ross, an art critic and captain on the television show Kunst Quiz (Art Quiz), dates the ripples of today's buzz back to the mid-1980s – a time when Denmark had its own 'Young Wild Artists', who transformed painting and arranged their own exhibitions. "Then in the early 1990s," Ross says, "a very young Nicolai Wallner introduced the concept of the gallery, as opposed to art dealers, and this was the beginning of a whole new era." A thriving gallery scene developed along with the country's financial bubble, which was a blessing and a 'Copenhagen Curse', to borrow a phrase from Danish curator Lars Bang Larsen.
The meatpacking district, Kødbyen, underwent a revitalization and became a significant dot on the city's art map. Another significant dot was added in 2011, when the Faurschou Foundation opened, showing art by Ai Weiwei, Yoko Ono and Shirin Neshat, among others. In 2016, when Art Copenhagen celebrated its 20th anniversary, it was reborn as the host of two fairs – Select and CODE – creating a new stop on the global art fair circuit.
Copenhagen's Nyhavn entertainment district
Liz Lambert, founder of the Bunkhouse group of hotels, transformed a former motel into the Hotel San José long before South Congress was the hip hangout it is today (that was in 2000: in 2008, she opened Hotel Saint Cecilia, San José's younger, more rock'n'roll sibling). She later revamped the Austin Motel. While there are big names behind some of the city's best-loved hotels and restaurants, no one figure dominates, however. Restaurateur Larry McGuire's empire includes French-Vietnamese restaurant Elizabeth Street Cafe on South Lamar, chic Clarksville brunch spot Josephine House, and cafe and wine bar June's. The lifestyle boutiques are all independent one-offs: Deeyn Rhodes and Lonzo Jackson own Nannie Inez, which stocks interior brands such as Hay and Jointed + Jointed; Michelle Teague's JM Drygoods is inspired by Mexican homewares; and Jill Bradshaw co-owns concept store Friends & Neighbors. Laura Uhlir, stylist, photographer and owner of fashion boutique Olive, says: "Austin feels in flux. We're standing somewhere between our scrappy DIY past and our big-city future, embracing clean-lined design but still loving a little grit, too."
In this famed land of equality, there's a community of contributors helping to evolve the art scene. Artists such as Olafur Eliasson, who enchanted New York with his waterfalls, and painter/sculptor Per Kirkeby, whose reputation was elevated by his 2009 Tate Modern exhibition, are putting Danish art in the headlines. Peter Ibsen, known for his tightly curated collection of black-and-white minimal artworks, is also the man behind the well-read websites copenhagen-contemporary.dk and sunday-s.dk.
Ibsen has also opened Sunday Gallery as a brick-and-mortar space as well as joining Mikkel Carl in curating the new CODE art fair. Christian Andersen is a leader in producing consistently challenging shows, which he does at his namesake gallery, as well as offering a strong stable of established Danish and German artists at his second space, Andersen's Contemporary. Lastly, and not to be underestimated, is the effect of the Danish Arts Foundation. Among the top public funders per capita in the world, it earmarked 80 million kroner in 2015 for working grants to artists. That is out of a funding budget of 500 million kroner spent on programmes to artists, institutions and other cultural agents.
What's hot and what's not can change in the blink of an eye in Austin – once residential Rainey Street is currently one of the buzziest nightlife spots in the city; head for cocktail bars such as Half Step and the new Lustre Pearl, owned by bar maven Bridget Dunlap. For dinner, options include Filipino fare at celebrity chef Paul Qui's slick flagship restaurant Qui; and pastrami at Launderette, steered by chefs Rene Ortiz and Laura Sawicki, where wooden slab tables on cast iron legs are teamed with plush leather wall benches and an aqua floor.
After visiting the galleries in Kødbyen, pull up a bench at Warpigs brewpub and attempt to finish a giant Texas Smørrebrød – a meaty play on the traditional Danish open-faced sandwich. Wash it down with one of the house brews such as Tongue Worshipper or an excellent Mikkeller beer. If you don't mind a little smoke in your eyes, Bo-Bi Bar in Indre By is a great place to strike up a conversation with some of the artists, writers and students that frequent the historic establishment. If it's live music you're after, Vega is the spot for great sound and cool bands.
Bat watching on the Congress Avenue Bridge in Austin
The annual three heavyweight hitters – Austin City Limits music festival at the beginning of October, The Texas Book Festival in November, which was set up by Laura Bush in 1995, and SXSW in March – all attract huge international crowds. Quirkier celebrations include August's Bat Fest, based on the 1.5 million bats living under Congress Avenue Bridge, which fly out at dusk, and Trucklandia in October, where food comes courtesy of some of the best food trailers in the city.
Art Copenhagen and the Nordicthemed Chart Art Fair, both of which take place in August, are the summer highlights on the contemporary art calendar. For something a little different, check out the International Performance Art Festival each April or the alternative art fair Alt_Cph each September for a look at some innovative artist-run initiatives. For a fun way to explore the city, visit the many locations involved in the Copenhagen Photo Festival in June.
Ai Weiwei's Soleil Levant installation (2017), featuring 3,500 life vests used by refugees, in the windows of the Kunsthal Charlottenborg in Copenhagen
Don't Say
Keep Austin Weird. The phrase that launched a thousand bumper stickers was first coined 16 years ago by librarian Red Wassenich when he phoned into a local radio station – but now it just sounds naff. The city has moved on.
Are you really the happiest people? It is well reported that the Danes have been rated the happiest people in the world a number of times but it is really getting tired. Now a mention of such surveys is prone to make Danes, who relished the attention initially, well, rather unhappy.
Do Say
"Have you got your ticket to this month's Camp Contemporary?" The one-of-a-kind, back to nature overnight arts festival is held at Laguna Gloria, The Contemporary Austin's 14-acre site that encompasses an outdoor sculpture park and the Italianate-style Driscoll Villa and historic gardens.
"Hey, isn't Lars von Trier Danish?" Danes know the name of every famous Danish person and are fiercely proud. Brush up on the big ones, like Helena Christensen, Viggo Mortensen and current chart topper Lukas Graham, and see if you can drop them into conversation before an eager Dane does.
Images courtesy of Getty Images
This story appeared in the autumn 2016 issue of Baku magazine.
Tags: Austin, City Guide, Copenhagen, Travel
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designated investment
(1)	a security or a contractually-based investment112 (other than a funeral plan contract and a right to or interest in a funeral plan contract), that is, any of the following investments, specified in Part III of the Regulated Activities Order (Specified Investments):106
(a) life policy (subset of article 75 (Contracts of insurance));
(b) share (article 76);
(c) debenture (article 77);
(ca) alternative debenture (article 77A);
(d) government and public security (article 78);
(e) warrant (article 79);
(f) certificate representing certain securities (article 80);
(g) unit (article 81);
(h) stakeholder pension scheme (article 82(1))
(ha) personal pension scheme (article 82(2));
(hab)	pension scheme which provides safeguarded benefits (article 82(3)) (but only in relation to advising on conversion or transfer of pension benefits);117
(hb)	emissions auction product (article 82A) where it is a financial instrument;112
(hc)	emissions allowance (article 82B);112
(i) option (article 83); for the purposes of the permission regime, this is sub-divided into:
(i) option (excluding a commodity option and an option on a commodity future);
(ii) commodity option and option on a commodity future;
(j) future (article 84); for the purposes of the permission regime, this is sub-divided into:
(i) future (excluding a commodity future and a rolling spot forex contract);
(ii) commodity future;
(iii) rolling spot forex contract;
(k) contract for differences (article 85); for the purposes of the permission regime, this is sub-divided into:
(i) contract for differences (excluding a spread bet and a rolling spot forex contract);
(ii) spread bet;
(iv)	binary bet;115
(l) rights to or interests in investments in (a) to (k) (article 89);106
(2)	a P2P agreement; and106
(3)	a long-term care insurance contract which is a pure protection contract.106


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Downtown 5th in Miami Opens for Occupancy
The property provides attainably priced rental apartments
Downtown 5th recently became the most extensive multifamily development built in Miami's Central Business District (CBD) when it completed construction 18 months after breaking ground in 2019. The twin 52-story towers feature 1,042 rental units ready for occupancy and already 100% leased.
"As corporations, finance firms and tech companies continue to look to relocate or expand to downtown Miami, the city is evolving into a global destination for business and lifestyle," says Martin Melo, principal of the Melo Group, a residential real estate company that developed the property. "We're seeing people moving here from major cities across the country. At Downtown 5th, about 25 percent of our tenants are coming from out-of-state, with many relocating from cities in the northeast and California."
With tech and financial firms like Blackstone, Apollo, Uber and Point72, among companies recently announcing moves to the area, the demand for residential and office space continues to grow. Melo Group also recently broke ground on Downtown 1st, a 57-story tower with 560 market-rate rental apartments featuring 10,000 square feet of office space and 3,000 square feet of ground-floor retail space. Plans are also in the works to construct a third tower, Downtown 6th, which will add 800 rental units to the area.
"We continue to invest in areas where we see demand for high-quality rental product fueled by population and employment growth," says developer Carlos Melo, principal of the Melo Group. "We completely pre-leased Downtown 5th's East Tower before even opening our doors, while the West Tower leased up shortly after, which points to the clear need for the communities we are building."
Apartments at Downtown 5th are located at 55 & 25 NE 5th Street and feature expansive balconies with bay and city views, floor-to-ceiling sliding doors, energy-efficient tinted glass, European-style kitchen and bathroom cabinetry. Rental costs for the units range from approximately $1,700 to $4,000 per month. Building amenities include two swimming pools, a spa, a state-of-the-art fitness center, a social lounge, kids game room, children's playroom, a café and a conference room with private workspaces.
For more information, visit downtown5.com


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Evan Smith is a Materials Science and Engineering major in the Class of 2018.
Jordan Poston
Jordan is an Earth and Planetary Sciences major in the Class of 2019.
Lotus chalice, ECM 1584, Faience, pigment, New Kingdom, 18th Dynasty, ca. 1550-1295 BCE, L 3.3 cm x W 3.2 cm x H 3.4 cm (Wall Thickness 0.4 cm)
In ancient Egypt a model of something was just as effective as the thing it represented, and Egyptians often opted to include models in their burials rather than full-sized–and perhaps sometimes more expensive–objects. Such models were frequently made of faience, a material which itself had a wide array of symbolic associations. The Egyptian word for faience (tehenet) is the feminine form of the word (tehen) "to dazzle," and the bright shining surfaces of these faience vessels are readily apparent. Their vivid greenish-blue color was also associated with regeneration. The small lotus chalice (ECM 1564) and the flask (ECM 456), each with lotus petals indicated in black around their bodies, take this symbolism further, as the blue lotus was associated with rebirth and often appears in banqueting scenes where copious amounts of wine were drunk, perhaps from full-sized versions of similar vessels. The black markings around the rim and shoulder of the small jar (ECM 430) with wide mouth, everted rim, and drop-shaped body with lug handles at shoulder may also represent some sort of vegetal motif. Many of these vessels likely represent objects made in a different material, perhaps ceramic or hard stone, the latter of which the Egyptians were especially skilled in crafting into fine vessels.
Jar, ECM 430, Faience, pigment, Ptolemaic Period(?), ca. 330-30 BCE, H 5.0 cm x D 3.4 cm
Jar, ECM 429, H 5.2 cm x D 3.8 cm and Vessel, ECM 549, L 2.7 cm x W 2.8 cm x H 3.3 cm with their corresponding x-rays.
As examined by undergraduate students Evan Smith and Jordan Poston, all of these miniature vessels were hand-modeled in Egyptian faience paste, mostly by coiling and smoothing, and were glazed with copper-based colorants that provide the rich blue-green hue that most still retain. Most of the painted black lines on these objects were created with a manganese-rich colorant still detectable by x-ray fluorescence analysis (XRF). X-radiography of these tiny vessels also provided delightful details into their production, showing clearly how coils were used to form the faience paste into the desired shape, or how holes were drilled post-firing.
X-radiography, in combination with a study of the different glaze compositions using XRF provided an interesting insight into more recent repairs to at least one of these objects. In the case of ECM 453, an x-ray provides evidence that the object is actually composed of two different objects that were attached and covered with a black wax-like band to conceal the repair. XRF of the two different parts of the vessel suggested significantly different glaze compositions, with lead present in the glaze of the lower portion of the object, but missing in the upper portion. This further corroborates the finding that this object is a composite of two objects, which were possibly even manufactured hundreds of years apart in time as the addition of lead may suggest a glaze made in the Ptolemaic period.
Vessel, ECM 453, H 4.4 cm x D 2.8 cm alongside its x-ray which shows that it is composed of two different objects adhered together in modern times.
Flask, ECM 456, Faience, pigment, New Kingdom, 20th Dynasty, ca. 1186-1069 BCE, L 2.6 cm x W 2.6 cm x H 5.9 cm (Wall Thickness 0.3 cm)
More about Faience model vessels


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Technology for enabling collaborative public health interventions: Dynamic GIS mapping of hepatitis B
Information Technology for Society
Team Members: Flora Chang, Adele Feng, David Hui, Melanie Silvis
The lack of a central county database of patient hepatitis B statuses in the Bay Area results in an inefficient allocation of resources in the fight against hepatitis B. This project will address that issue by utilizing existing databases of non-sensitive patient data to create dynamic maps of hepatitis B prevalence and at-risk populations in the Bay Area. The mapping project will combine Geographic Information System (GIS) technology with an easy-to-navigate interface, allowing users to visualize the areas of greatest need for preventative and disease management services. The project aims to ultimately consolidate all sources of hepatitis B patient data to help public health officials and community organizations target at-risk and affected populations in a more efficient and cost-effective manner.
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One Night Forever
Apr 14, 2019 | 0
This collection by USA Today Bestselling Author Melissa McClone is just what readers are looking for to warm up those beautiful Spring evenings. Enjoy!
Fiancé for the Night (One Night to Forever Book 1)
by Melissa McClone
Genre: Literature & Fiction | Friendship | City Life | Romance
She needs a fiancé — for only one night.
Cassandra Daniels' parents want to meet her fiancé. They've driven hours to have dinner with the man who stole their daughter's heart. The only problem — he doesn't exist. She made him up because her mom and dad are concerned about her. Cassandra could tell the truth, but she's tired of always disappointing her family. Now, she must find a handsome, respectable-looking guy to be her fake fiancé.
Troy McKnight can't believe a gorgeous blonde wants to pretend to be engaged for the night. Why him? She's his total opposite — impulsive, adventurous, and a risk-taker. He should say no. He's not the type to go along with crazy schemes and drama, yet he can't deny her pull. Giving into his attraction, he agrees to be her fiancé. What's the worst thing that can happen?
Turns out Cassandra's father is a powerful venture capitalist who could make or break Troy's career, so they continue the ruse. But as their fake engagement spirals, their attempts to stop the madness fail. Troy wants to spend more time with Cassandra, but she fears losing her heart… to him. The charade must end, even if she wishes her fiancé for the night could be her perfect husband for life.
The Wedding Lullaby (One Night to Forever Book 2)
Genre: Literature & Fiction | Romance
An impromptu wedding — one night of escape.
That's all Laurel Worthington's joke marriage to Brett Matthews was ever supposed to be. But somewhere between the tacky Reno ceremony and annulment day, the troubled socialite surrendered to the romance of a honeymoon night and her wealthy husband's undeniable charm. When Laurel finds out her faux wedding has produced a very real result, she reaches out to Brett for help. But what can she expect from a virtual stranger — even if he is the father of her unborn child?
After Brett discovers Laurel is pregnant, he sets his mind on marrying her. He's determined to be the kind of father he never had. But this time around, Laurel will only settle for a love match. Despite their overwhelming chemistry, Brett isn't convinced he can give her what she needs. Is he capable of stepping up and being the kind of husband and father his new family deserves?
A Little Bit Engaged (One Night to Forever Book 3)
Genre: Literature & Fiction | City Life | Friendship | Romance
One little public scandal–and now they're engaged… sort of.
When Cara O'Neal finds herself dragged into a PR nightmare with A-list actor–and former crush–Brody Simmons, a pretend engagement seems to be the only way to stop the madness. But she's not an actress, and faking anything with Brody has epic failure written all over it. It'll take nothing short of an Oscar-worthy performance to survive with her heart intact.
Brody enjoys playing the role of Cara's adoring fiancé way more than he should. Acting like he's in love with the pretty bookworm isn't exactly a chore. She's always been a good friend, but he can imagine her as more, which complicates their charade. When the lines between make-believe and reality blur, can Cara and Brody turn their fake relationship into a true happily ever after?
Love on the Slopes (One Night to Forever Book 4)
Genre: Literature & Fiction | Friendship | Sports | Romance
He ruined her reputation–now she wants nothing to do with him.
Brynn Windham loves being a member of the US Ski Team. But after learning a disturbing family secret, she loses her focus and puts her spot on the team in jeopardy. Her coach assigns a skier to help Brynn regain her competitive edge. Unfortunately, the one person who can help her is the last person she trusts.
Ryland Guyer might be the heir to his family's sportswear company, but skiing is his priority. As he recovers from an injury, his coach asks him to help another skier salvage her season. The only problem? He and Brynn have history. They haven't spoken in five years, and he doubts she'll want to talk to him now.
Not wanting to give up on her dream, Brynn struggles with skiing and Ryland. He wants to make amends for the hurt he caused her and start over, but being around him stirs up old feelings and new, deeper ones emerge. Being on her own is better… safer. But he isn't ready to give up on her. Or them.
With a mountain of struggles to face, can Brynn and Ryland learn to forgive so they can reach the top–together?
Sweet Beginnings (Indigo Bay Sweet Romance Series Book 8)
A little hope changes everything…
Hope Ryan dreams of seeing her work displayed in top galleries again, but after a devastating betrayal destroys her career, she spends her days creating unique items for tourists and wedding couples in her hometown of Indigo Bay. To keep her heart safe, Hope refuses to venture from her comfort zone, even if she longs for… more.
Sportscaster Josh Cooper never overcame his bitterness after a football injury sidelined him for good. Finding his solace in alcohol made matters worse until he finally hit rock bottom. Now, he wants to make amends. After flying cross-country as a favor to someone he's wronged, Josh's path to redemption leads him to Hope.
Hope finds a kindred spirit in the former quarterback. Josh's journey to sobriety inspires her to take charge of her own life — something she's put off doing for far too long. But as their relationship straddles the line between friendship and romance, can Hope and Josh find the strength to overcome their pasts and build a life together? Or will the fear of repeating mistakes drive them apart?
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Lloyds says brand has 'turned a corner' as it reintroduces the black horse in new campaign
Lloyds Bank is launching a new brand campaign featuring its iconic black horse, with head of marketing communications Jean Reddan saying the brand is aiming to move away from the advertising of its rivals that 'sugar-coats life'.
By Thomas Hobbs	 11 Mar 2016 4:21 pm
The new campaign, the second since Lloyds switched its account to adam&eveDDB last year, features the Lloyds black horse dramatically galloping through real-life scenarios including the birth of a child and a funeral. Activity will run in TV, print, digital, cinema, outdoor and social media.
Lloyds initially brought back the black horse in last year's 250th anniversary campaign and Reddan says it is here to stay.
She told Marketing Week: "In our testing, spontaneous association of the black horse was at 94% so as a brand icon it really is comparable to the Apple logo or the Nike tick. It's been with us for 250 years and is crucial to our heritage. We want to reintroduce the strength of the horse to rebuild trust.
"What stands out about this new advert is it isn't sugar coated. We understand there are good things and bad things in the world. We are on the public's side whatever it is and that's a brave stance for a bank to take.
"The temptation is too often to sugar coat real life. Our marketing isn't people jumping up and down dancing because they've opened a current account. That isn't genuine."
'Utilising our iconic British brand'
https://www.youtube.com/watch?v=f6eZ3WQCjhA
Following a break, Lloyds brought back the black horse last June to celebrate its 250th anniversary in a campaign that spanned historic events such as World War 1. Reddan, without revealing numbers, claimed the campaign was a "huge success".
"It beat all our metrics and achieved great cut through. People reacted positively to it and realised that our history creates a big element of trust," she added.
When questioned if bringing back the black horse could appear like the banking brand was 'playing it safe', Reddan countered: "It isn't too safe, I disagree. Bringing the horse back shows we are proud of our heritage. Why would you be ashamed of fully utilising an iconic British brand?"
Turning the corner
Lloyds, much like its rivals in the banking sector, is no stranger to controversy following the global financial crisis.
Last month, it reported a 7% fall in annual profits as it blamed £2.1bn of additional charges it had set aside to cover the ongoing payment protection insurance (PPI) scandal.
And according to YouGov BrandIndex, its Index ranking, which is measures consumer perception of metrics including quality, value and reputation, has risen by a statistically significant rate over the last year.
Lloyds' Index score is up 2.4 points to give it a score of 0.5 – placing it 15th on a list of the UK's 30 biggest banking brands.
However, Lloyds' buzz ranking, a balance between positive and negative consumer sentiment of a brand, has fallen at a statistically significant rate over the last 12 months. It declinded 2.1 points to -2.3, putting Lloyds at 27th on the table, with only Barclays, HSBC and the Royal Bank of Scotland worse off.
Reddan admits the bank still has a long way to go in fully rebuilding trust.
She concluded: "We are turning a corner. Our marketing is all about building trust again. We've done a lot internally to pay back what we owe to the government and our body language in the market is to show we're here for customers.
"We still have work to do – absolutely, as do all of the banks that have created mistrust since the banking crisis – but we are happy to do that work."
News Advertising Financial Lloyds
How Visa and Lloyds Banking Group are responding to 'fintech' disruption
Jonathan Bacon
Increasing competition from the financial technology sector, also know as fintech, is prompting large financial institutions to seek out new partnerships and collaborations.
Lloyds and TSB buck trend as overall brand value for UK banks falls
Thomas Hobbs
The total brand value for the UK's banks slipped 3% in 2014, according to the latest Brand Finance Banking 500 report, with TSB and Lloyds the most successful at bucking the downward trend.
2 Feb 2015 11:21 am
Building the Lloyds Banking Group corporate brand
Lloyds Banking Group's decision to launch its first multi-brand campaign detailing how its Lloyds, Halifax and Bank of Scotland brands are "Helping Britain Prosper" the week it announced the closure of 200 branches and the loss of up to 9,000 jobs might seem odd or necessary, depending on your level of cynicism.
There is one comment	at the moment, we would love to hear your opinion too.
Val Tier 21 Jan 2017
Whilst agreeing the black horse is iconic and a good one, agreeing it is good not to sugar coat, unfortunately anyone who knows the lyrics of the chosen piece of music will ultimately probably feel depressed. For anyone who doesn't know the words are as follows: ""I think it's kinda funny I think it's kinda sad the dreams in which I'm dying are the best I ever had. A different tune may be a good idea?


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Building A Local Brand It's Easier With Facebook Ads
Usually, local businesses think they have a good idea of how to build the local brand. Whether you own a corner pizza shop, a general merchandise store, or some sort of music training or educational service, you'd think that local outreach is the way to go.
You basically would join all sorts of local community groups. People would talk and network, you'd pass out your cards, and sooner or later, enough people will find out what you have to offer. This is how a lot of businesses start; it's all based on one-to-one, person-to-person interaction.
It should also be obvious what this approach's key disadvantage is. I'm sorry to report, but not everybody is social. There are people who would like to keep to themselves. It's perfectly okay to be an introvert. If you're shy, there's no shame in that game.
Unfortunately, local business is geared towards socialization. If you're a shy person, I can understand. Sometimes, interacting with strangers feels like you are gouging out your eyes. It can be quite physically uncomfortable.
I get where you're coming from. Most people don't take social situation like a fish to water. It is no surprise that a lot of local businesses don't do all that well. Their owners have a good idea of what they need to do, but for whatever reason, maybe it's personality. Maybe it's time, maybe it's other resources. They just don't get around to doing it. Not surprisingly, they don't build a local brand.
The importance of building a local brand
So what's the big deal about building a local brand anyway? After all, there are lots of businesses out there, not all of them are brands. Obviously, they're successful enough to make it to the next year. So what is the big deal?
Well, here's the thing; when you run a business, you're investing your time. You're focusing on that one business, or a couple of businesses and nothing else. What if you could've been getting more money doing something else?
This is the concept called opportunity costs. Everybody has skills, talents, and value they can contribute to other people. What if the way you've chosen to offer your personal value doesn't pay as much as other alternatives? That's exactly the situation you find yourself in when you set up a local business that's not really going anywhere.
Sure, it's making enough money to pay the bills. It's breaking even. It gives you a salary that is a couple of notches above minimum wage. But is this really the life you want for yourself? Don't you want to operate a business that lives up to its fullest potential?
At the very least, you would want to operate a business that serves as many people as possible. right? You want to have a socially impactful business. If that's the case, you definitely have your work cut out for you if you're going to do this on a purely local one-to-one, person-to-person basis.
I'm not saying it's impossible, because businesses do this all the time, but for every one business that is able to pull this off, 99 other businesses don't. And to make matters worse, roughly 50% of those businesses end up going belly-up.
I know that sounds depressing, but that's how important branding is. The good news is there's a shortcut. Using Facebook Ads that are hyper-targeted to your local area, you can build a local brand.
Now, you're probably rolling your eyes, and you're probably skeptical about my claim, and I can't blame you. After all, based on what you've seen, local businesses in your area have probably become local institutions precisely because they've been networking for so long.
In fact, a lot of these businesses have been referred on a generation by generation basis. People look at them as local landmarks. But the problem is they have a competitive advantage that you cannot pick apart. It's not like you can easily reverse engineer what they've done, and somehow benefit from all that goodwill that they have built up over the generations.
The better way to do this is to use Facebook Ads. People can see that you're a local business. People can see that you offer the kinds of products and services that fit their interest. Now, does this mean that the first time they see your ad, that they would automatically click? Of course not.
This is called the Rule of Eight. According to many marketing services, prospects have to see an ad at least three times for them to feel that the know it" enough to want to click it. Once you give them that impression, they would then click on your ad and then find out more about what you have to offer.
Still, when you run these ads, you become a known quantity in your local area. It's only a matter of time until people show up to your business. That's how you create a local brand with Facebook Ads.