Prior to pursuing a Ph.D. (Mass Communication, The University of Alabama, 2010), Dr. Nichols received her BBA in marketing from Oklahoma Baptist University (2002), and her MA in advertising & public relations from The University of Alabama (2005). She has worked in the marketing department of Kelly Services in Detroit, MI, at Jetta Corporation in Oklahoma City, as well as a marketing and PR consultant for a variety of companies. At Jetta, she was charged with running the marketing department, and took on the task of rebranding and repositioning the company.