She received a BMedia from the Macquarie University, Sydney and subsequently a PhD from the University of Sydney, Australia. Her research focuses on the cultural and aesthetic impact of digital technologies on media production and consumption, audience reception and fan studies. She also has an interest in mediated self-presentation. In 2012 she was awarded an Endeavour Award Post Doctoral Fellowship from the Australian Government to undertake research in Hong Kong. She is currently an Advisory Board Member for the Centre of Media and Celebrity Studies.