She has conducted market research for organizations including U.S. Soccer, the Boston Red Sox, the Springfield Falcons, Special Olympics North Carolina, National Amusements Showcase Cinemas, and Major League Lacrosse. Sheranne has published her research in various sport management journals, research monologues, and book chapters. Sheranne continues to present her work at numerous international conferences. Growing up in Queensland and being an avid rugby league supporter, Sheranne first developed a passion for AFL in 2001 while traveling around Australia with various supporter groups as part of her PhD research on fans that travel to follow their team.