He has over 10 years of experience in teaching, conducting research and consulting with for-profit and non-profit organizations in the fields of marketing and marketing research. Vivek’s research is multi-disciplinary in nature and his works have appeared in journals such as the Journal of Business Research, American Journal of Health Promotion, Managerial and Decision Economics, and the Journal of Current Issues and Research in Advertising. He teaches courses related to marketing, marketing research and multivariate statistics. He has a Ph.D. in Business (Marketing), a Master of Engineering (Software Systems), and a Master of Management Studies.