Prior to his appointment in 2002 he was in QUT's Business Faculty for nine years. His academic teaching background covers leadership, communication theory, political communication, organisational communication, and business ethics at graduate and undergraduate levels. He is also an active researcher with publications in national and international journals. His diverse research areas include wisdom and knowledge management in the new economy; technical, political, and managerialist discourse; and professional writing. He is on the Editorial Board of Management Communication Quarterly, Journal of Mangement and Communication, and the Journal of Technical Writing and Communication. Bernard has successfully won and completed two ARC Linkage Grants: one dealt with the role of communication in community building by mining companies; the other was concerned with citizen involvement in public policy (waste management).