Prior to joining academia, Dr. Hiler worked in the marketing research industry at Parker Insights (formerly Parker Marketing Research) where he conducted research for many Fortune 500 companies including The Walt Disney Company, Pepperidge Farm, The Campbell Soup Company, Heinz, The Miller Brewing Company, Absolut Vodka, Merck, Perdue Farms, and Hilton Worldwide. He continues that passion for applied marketing research with the Consumer Research Center having advised various projects for International Dairy Queen, The Kellogg Company, J.P. Morgan Chase, Rocky Brands, Frog Ranch Foods, and Gatesman.