Since 2012 she is also a Senior Lecturer at the University of Vienna. Her research interests are related to international franchising and inter-organizational networks, as well as entrepreneurship and small business management. Specifically, her areas of interest cover international business and marketing strategy; as well as organizational structure and allocation of decision rights in franchise firms. Furthermore, her research interests extends to network and innovation strategies of small enterprises; and the analysis of contextual success factors for start-up companies.