His expertise lies in combining wireless data technologies, device hardware, Windows Mobile software, and optimized server infrastructures together to form compelling solutions. Prior to his current role, Rob was a Senior Technical Product Manager for Windows Mobile in Microsoft's Mobile and Embedded Devices division where he focused on growing the mobile developer ecosystem. He was also responsible for planning and running one of Microsoft's largest global developer conferences. Prior to joining Microsoft, Rob founded one of the industry's first mobile device management companies. Rob blogs at http://blogs.msdn.com/robtiffany.