He is also a member of the UNC Lineberger Comprehensive Cancer Center. Trained in psychometrics, his work focuses on enhancing the application of patient-reported outcomes (PROs) in clinical research and practice to improve the quality of care for pediatric and adult cancer patients. This includes the development of PRO measures using qualitative and quantitative methodologies and integration of PRO data in research and healthcare delivery to inform decision-making. Dr. Reeve currently serves as President of the International Society for Quality of Life Research (ISOQOL). He also serves on NCI’s Symptom Management and Health-Related Quality of Life Steering Committee and ALLIANCE’s Health Outcomes Committee.