He has a Ph.D. from Icfai University, Dehradun, India. His current research and teaching interests focus on services marketing, service quality, customer experiences and customer relationship management. His articles have appeared in several national and international publications like Marketing Management Journal, Managing Service Quality, International Journal of Bank Marketing, Total Quality Management & Business Excellence, Journal of Services Research, The Icfaian Journal of Management Research, The IUP Journal of Business Strategy, Abhigyan, The Icfai Journal of Marketing Management, and Effective Executive. His research has also been presented at numerous national and international marketing conferences.