He has been lecturing in marketing and branding at post-graduate level in China and Hong Kong for more than 10 years. Previously he served as Chairman of Ogilvy Hong Kong. In his other capacity as the Chairman of the HK4As, he acted as spokesperson for the creative industry from 2005 to 2010. Royce is also a Council Member of The HK Trade Development Council and The Hong Kong Academy for Performing Arts. He also serves as committee member for the Independent Commissioner Against Corruption (ICAC), the Commerce and Economic Development Bureau, the Education Bureau as well as the Hong Kong Museum. He holds a Doctorate in Business Administration and a Masters Degree in Marketing.