Rokoff is known for the old-world influenced style and sometimes dramatically large scale of his work, as well as subject matter. His paintings are executed in the style of old masters with unconventional, modernized subjects ranging from Issac Brock of Modest Mouse and Storm Large of Pink Martini to everyday “forgotten” people – as he terms. In the neighborhood between Mississippi Avenue and Killingsworth Street, Rokoff has documented many long-term residents and notable personalities, capturing a unique moment in time for an area that is rapidly gentrifying.