Her research focuses on exploring the concept of interactivity, online research methods, definitions and history of new media, and impacts of communication technology on organizations and society. Her research has been published in journals such as Journalism and Mass Communication Quarterly, Journal of Computer Mediated Communication, and New Media and Society. Prior to earning her Ph.D. at the University of Oregon, McMillan spent 15 years working in industry with almost half of those years in executive-level marketing and management roles for computer technology firms. Address: Department of Advertising, 476 Communications Building, Knoxville, TN 37996-0343 Phone: 865-974-5097 Fax: 865-974-2826.