Her teaching and research focuses on the use of technology in analytical based decision making in retail environments, specifically customer relationship management. She has published in the Journal of Retailing and Consumer Services, Journal of Textile and Apparel, and Technology and Management, among others. Current projects include model development of effective customer relationship management in retail and analytical based decision making in customer relationship management. She is a member of the International Textiles and Apparel Association (ITAA), the American Collegiate Retailing Association (ACRA), the National Retail Federation (NRF), and the Fashion Group International (FGI).