His background, first as a general practitioner, then focusing on corporate law, and finally mergers, acquisitions and succession planning, gives him unique business credentials with a legal perspective. As executive director of an international trade association of independent funeral directors, he gained a unique perspective in an industry long known for its independent entrepreneurial attributes. His firm, Rollings & Associates, P.C., of St. Louis, Missouri, was the first firm to do merger and acquisition work in the funeral industry. Representing only independently owned businesses, Rollings has handled the smallest of private transactions to the largest of consolidator acquisitions.