Mendoza has a unique vantage point on music, having worked in various aspects of the business. He has helped stage numerous festival’s and events, including “New Sounds” during the 1980’s. As a musician he toured the world in the 1980’s with Manual Scan, the 90’s with The Shambles and currently performs with True Stories. Meanwhile, for over a dozen years, he worked for Capitol Records, as well as Motown, Angel, Chrysalis and others. A tireless supporter of San Diego’s local music community, Mendoza shines a spotlight on the area’s musicians and concerts, across eras and genres.