He launched RFID Journal from a spare bedroom in his home in March 2002. Today, it is the leading source of news and analysis about radio frequency identification and its many business applications. More than 200,000 people around the world visit the RFID Journal Web site each month, and RFID Journal LIVE!, the company’s annual conference and exhibition in the United States, has become the largest gathering of RFID vendors and end users in the world. Prior to launching RFID Journal, Roberti was a senior writer at the Industry Standard and managing editor of InformationWeek. His work has appeared in Fortune, The Wall Street Journal, The International Herald Tribune, The New York Times and many other publications.