His research focuses on the processes and effects of new and social media. More specifically, Saleem’s research investigates the cognitive and emotional responses, and psychological effects associated with using social networking sites and playing serious/persuasive video games. His research is geared toward understanding how new communication technologies can be utilized in cross-cultural and international communication, with emphasis on changing attitudes and stereotypes of foreign nations. Saleem received his Ph.D. from the University of Missouri School of Journalism. He brings a diverse experience in global media and strategic communication.