She is passionate about helping innovative organizations grow and succeed and has built multiple creative teams and strategies to achieve measurable results, reaching audiences that range from tech-native Gen Z-ers to parents, legislators, business leaders, investors, media and the general public. Crystal has spent most of her career in entrepreneurial and tech environments like the New York Times Regional Group, AOL’s Patch.com and Florida Polytechnic University, a brand-new state school dedicated to emerging fields in science, technology, engineering and math. Presently, Crystal is Director of Content Strategy at Alvarez & Marsal, a global professional services firm providing leadership, problem solving and value creation for companies across industries and around the world.