In addition to representing start-up companies and entrepreneurs, he advises professional athletes on how to use their platforms for social good. Adam worked in the social media industry, helping more than 100 professional athletes build their brands online that led to successful brand partnerships. His book, Student-Athletes and Social Media, teaches student athletes how to leverage social media for post-collegiate success. Adam is a dynamic and nationally sought-after speaker who uses his real-life experience working in social media to teach his audiences how to use it to create change within their community.