Testino's oeuvre resonates worldwide and his work has been exhibited at some of the world’s leading institutions. Testino’s unique style and intuitive ability to capture moments and create emotional connections have made him one of the most well known photographers in the world. The idea for HEAT was borne out of a meeting of minds and mutual love of art and photography between de Pury de Pury and local arts patron and businessman Khaled AlMheiri, Chairman and Founder of the Ginza Group. They have collaborated to bring Testino's work and creative influence to Dubai at a time when the city's creative industries are accelerating.