She previously was an assistant professor at the Harvard Business School and a senior lecturer in the U.T. Marketing Department. Her current research involves studies of social responsibility in business, particularly in marketing and advertising. Her research interests also include services marketing, marketing strategy, and business ethics, and she has written articles and cases for various books and journals, including Journal of Marketing and Marketing Letters. She has won two school-wide teaching awards at U.T. for her MBA course on services marketing. Outside the university, she has taught in corporate executive education programs in Mexico, Europe, and Asia as well as in the U.S. In between her undergraduate and graduate degrees, she worked in advertising and public relations for seven years.