Drew Endy helped start the newest engineering major, bioengineering, at both the Massachusetts Institute of Technology and Stanford. His research teams pioneered the redesign of genomes and invented the transcriptor, a simple DNA element that allows living cells to implement Boolean logic. In 2013, President Barack Obama recognized Endy for his work with the BioBricks Foundation to bootstrap a free-touse language for programming life. He has been working with designers, social scientists and others to transcend the industrialization of nature, recently co-authoring Synthetic Aesthetics (MIT Press, 2014). In the spirit of ideas worth spreading, TEDx is a...