In the early 70s he turned to video as an art form and thus became one of the first artists in this new medium. In 1974 he turned to the fledgling New York cable TV system, producing Paul Tschinkel's Inner Tube, a half hour weekly art gallery program. In 1979, he began taping young bands in New York clubs for his cable show, a program that ran for three years and inspired and presaged MTV. Since then, he has produced a video series on contemporary art called ART/new york (artnewyork.org/store) of which Robert Mapplethorpe is No. 61.