She serves as Editorial assistant of the European Journal of Tourism Research and has over 20 publications on hotel chains, air transport, destination management, sustainability, sharing economy. Her interests include tour operations, aviation, hotel chains and hotel management. With more than 10 years of professional experience as a tour operator, Dr. Ivanova successfully trains industry professionals in Management and Marketing of travel agencies, Customer Service in travel agencies, Event Management, Hotel Marketing. In 2015 she was a lecturer at the largest event for tourism professionals in Bulgaria – Travel Academy.