Her research focuses on the new media and public relations functions within risk, crisis, and health contexts. Xialing’s recent research has been published in peer-reviewed journals such as Communication Studies, Computers in Human Behavior, and Communication Quarterly. Xialing received her Ph. D. from the University of Kentucky and M.A. from Western Michigan University. She is the Risk/Health Communication Research Fellow and the Risk/CrisisCommunication Research Fellow at the University of Kentucky, as well as the Post-Graduate Fellow of Communication & Social Robotics Labs at Western Michigan University. She also earned industry experience when working in advertising and public relations in China.