Raj has published several scholarly articles in academic journals, including the Journal of Advertising Research, Journal of Business Research, Journal of Business Ethics, Journal of Consumer Affairs, Journal of Consumer Marketing, Journal of Marketing Education, Journal of Marketing Theory and Practice, Journal of Retailing and Consumer Services, Marketing Education Review, Marketing Health Services, Marketing Management Journal, among others. He has also published a book titled “MBA Fundamentals: International Business” (Kaplan Publishing). His research interests include global marketing, services marketing and scales research. Raj serves as an advisor to organizations in the manufacturing and services industry and has helped them take their operations overseas.