His research focuses on media management and organisation theory, in particular strategy and entrepreneurship. As part of the Erasmus Initiative Vital Cities & Citizens he aims to understand how current processes of mediatisation effect ways of organising across different levels in society, as people in various organisational contexts become “media managers”. He examines, for example, how young entrepreneurs and local start-up centers manage their brands while applying and using media, or how consultants support their clients in change processes towards sustainable, vibrant and dynamic organisational contexts.