Barnatt has made several spec ads featuring Skittles that have become very popular, however, there doesn’t seem to be anything in this viral that necessarily suggests Skittles paid for anything more than the boombox. Nevertheless, this video has an astounding 800,000 views in just over a week. The music video has a catchy musical track and editing that keeps viewers from getting bored. It features mediocre CGI Skittles spraying out of Trale’s pants and accumulating on the ground, but instead of being distracting it just adds to the charm of this video. The too-short running shorts and hilarious intro also give this viral character and a feeling of authenticity not always seen in branded ads.