She completed her Ph.D. at the University of Nebraska-Lincoln. Her research focuses on understanding collective phenomenon including the interplay of family and relational identities, collective goals, network agency, and group decision-making. Her work has been published in the Journal of Consumer Research and the Journal of Marketing, and she has co-authored book chapters on qualitative data analysis and family consumption behavior. Professor Epp’s dissertation received the inaugural Sidney J. Levy Award for outstanding Consumer Culture Theory research. Her work on how to maintain brand loyalty when family life is practiced across distances, as well as her research on new parent decision-making, has been funded by the Marketing Science Institute. Epp also serves on the editorial review boards for the Journal of Marketing and the Journal of Consumer Research.