Her main research topic for the last 20 years has been collaboration with users to design and evaluate user interfaces. Since last 8 years Marta has focused on studying agile processes, especially Scrum, and how the usage of agile processes affect IT professionals in involving users in the development. Marta has organized conferences and published numerous journal and conference papers in her research area. Apart from being a prominent scholar, Marta is widely revered as major contributor on various international forums. Marta not only chairs various research foundations, but also also sits on the board of Nyherji (previously named IBM Iceland), a service provider and software-development company employing over 500 IT professionals.