She received her Ph.D. from the Department of Consumer Sciences, the Ohio State University in 2006. Her expertise lies in product and marketing research with an applied emphasis on the apparel industry. Her research program has focused on the social-psychological and cultural aspects of consumer behavior and preference formation for products. Her research specifically encompasses consumer behavior related to multicultural consumption, aesthetic consumption, and innovative (virtual) technology adoption. Dr. Chattaraman has a successful record of grantsmanship and has received external funding from sources such as the National Science Foundation. She has also authored several research articles, which have been published in reputed journals such as the Journal of Business Research, Psychology & Marketing, and Journal of Consumer Behaviour.