The proper knowledge and use of lighting is important in portrait and wedding photography; it is crucial in photographing food. Using imaginative lighting techniques, Michael can emphasize and de-emphasize the tone, texture and shape of the product and successfully accomplish exactly what he, the food stylist and art director are striving to achieve. With his outstanding lighting ability, he is able to make the photograph communicate with the viewer. The accompanying text is almost superfluous, the photograph tells it all.