She received her Ph.D. in marketing from New Mexico State University. She has research interests in consumer decision making, branding and cross-cultural consumer behavior, and she has published widely in such journals as Psychology & Marketing, Journal of Business Ethics, Journal of Product and Brand Management, Consumption Markets & Culture, and Journal of Marketing Education, among others. Her recent publication titled “The role of brand image congruity in Chinese consumers' brand preference,” published in the Journal of Product and Brand Management, received a “Highly Commended” Award from the Emerald Literati Network Awards for Excellence 2013. She served as an interim chair in the summer and fall of 2012. Prior to joining academia, Dr. Hu worked in the telecom industry in the field of international business and marketing research. Selected Publications