He received his PhD in Econometrics Modelling from the Universiti Sains Malaysia, Penang, Malaysia; MSc in Applied Statistics from the Universiti Putra Malaysia, Serdang, Malaysia and BEc (Honors) in International Trade and Business from Universiti Utara Malaysia, Kedah, Malaysia. He started his career as a Statistician and Mathematics lecturer in 2001 and has over 15 years of experience in applied statistics, econometrics and hybrid modelling with specialisation in forecasting, eco-tourism, total economic value and loyalty program. He has obtained research grants on projects involving fuzzy parametric and fuzzy nonparametric sample selection models, study on cost of living particularly on loyalty and membership programs and also studies in dynamic modelling.