In early 1992, he decided to completely devote his career to pursuing and analysing whisky, which made him one of the first modern pioneers in this particular field. After two years, he released his first book -‘Jim Murray’s Irish Whiskey Almanac’ - which met wide critical acclaim among those in the whisky scene. After his first book, he wrote various smaller pieces and spent the majority of his time endorsing lesser-known and less popular whiskies which were mainly competitors to the Scottish tradition. In 2003, he finally published the first edition of his vaulted Whisky Bible.