In her teaching, she is involved in the courses Societal Marketing, Services marketing and Marketing research. Her research interests primarily focus on ethical decision making related to ethical and unethical consumer practices, such as recycling, participation in the shadow economy, and digital piracy. She has participated in several international workshops and conferences (EMAC, ACR, IAREP, AOM, …). Her work has been published in various international scientific journals, including Journal of Business Ethics; Computers in Human Behavior; Journal of Consumer Behaviour; Business ethics: A European Review; and International Journal of Consumer Studies.