He spends his time in between New York, Milan, Paris and London, shooting everyone that exudes a sense of style, with focus on one of his favourite subjects, the fashion editors: Emmanuelle Alt, Carine Roitfeld, Anna Dello Russo, Giovanna Battaglia, Taylor Tomasi-Hill or Kate Lanphear. He realised that they were the new fashion icons, the ones that shaped and popularised new fashion trends. ‘Whereas in the past, the icons of the industry were models and designers, today editors are the new fashion icons.’