He is also a management consultant who has specialized in the creation of focused strategic and market-planning processes and leadership for a wide range of technology-intensive companies such as General Electric, Hewlett Packard, Ciba-Geigy. He was previously a professor at Harvard Business School, and Hewlett-Packard Chaired Professor of Marketing and Technology. Professor More is a co-author of Winning Market Leadership (Wiley, 2000) and the author of the recently released Transforming New Technologies Into Cash Flow (Haworth Press, 2006).