He holds a degree in Marketing, the CPA/CMA accounting designation, and a PhD in IS from Ivey. Prior to joining the Ivey faculty in 1999 Neufeld worked as a systems analyst, management consultant, and founded a data analytics firm that has served Canadian and international clients including Royal Bank, Bank of Montreal, Rabobank, 3M, Mattel, Spar Aerospace, and the Hong Kong Productivity Council.