He previously studied Audiovisual Communication, although most of the practice he got up until this moment was self-taught. He works in publicity, making from commercials to musical videos, as well as with any other project that he may find interesting. He announces, with a certain hint of longing, that he has been willing to make a long film for a while now. The definition that the Spanish RAE dictionary proposes for the verb Desire: “to aspire vehemently to the knowledge, possession or enjoyment of something”. This has served Cussó as a main cause of change when facing the conceptual part of the project.