Previously he was a Lecturer in Marketing and Entrepreneurship & PhD coordinator in Newcastle University. Nick received his PhD in Management from Birkbeck, University of London. He has the best PhD award from Birkbeck, University of London. Nick is in the Advisory Board of Technological Forecasting & Social Change, An International Journal (ABS 3*). He also sits on the editorial board of several academic journals as a section editor, member of the advisory board or a guest editor including, Computers in Human Behavior, International Journal of Information Management, and Journal of Strategic Marketing.