Her research focuses on sensory marketing and message framing, with a special interest in how these factors influence and shape the actual consumption experience. Her work has been published in the Journal of Marketing, the Journal of Consumer Psychology, and the Journal of Consumer Marketing. Her work has also been featured in the popular press, including coverage by outlets such as The Today Show and New York Times Magazine. Dr. Poor obtained her Ph.D. in Business with a specialization in Marketing from the Kelley School of Business at Indiana University and an M.A. in Communications from the University of Kentucky.