Young has published articles in the area of sport sponsorship, focusing principally on how consumers understand and evaluate sponsorship and sponsors. He has over 13 years of industry experience in the sport field, including five years as director of sport marketing in Hyundai's in-house marketing communication agency, where he oversaw Hyundai Motor Company's international sport marketing programs such as the FIFA World Cup and European football championships. Young has also held senior manager positions in sponsorship sales and media distribution with such global sport agencies as International Management Group and Octagon.