He is the academic director of the Master of Science in Business Analytics. He received his PhD degree from University of Texas at Austin, and his Master and Bachelor's degrees from Tsinghua University. His research interests include digital auctions, gamification, and crowdfunding. His research has appeared in leading journal such as MIS Quarterly, Information Systems Research, Journal of Marketing, Journal of Market Research, and Production and Operations Management. He currently serves as an associate editor for Information Systems Research and Journal of Organizational Computing and Electronic Commerce. He teaches Big Data Analytics to MSBA students and is a two-time winner of MSBA Teacher of the Year award.