In his clinical experience and his work on television, he has seen first-hand the damage caused by a lack of empathy and emotional understanding in their lives. Through his thorough examination of the research and a great deal of reflective thought (which he explains in the book), Dr. Max has come to understand that, when boys are taught and encouraged to recognize and express their feelings, and to understand how other people feel―rather than being tough, unemotional, and clueless about the motivations of others―the world becomes a happier, healthier, and safer place. This was his motivation for writing The One Rule For Boys. His motivation for infusing the text with his own, unique sense of humor was simple: academic psychology books are hopelessly boring. And he couldn’t help himself.