An ex-RAF Supply Officer, she started her academic career at Cranfield School of Management in 2002 before joining Heriot-Watt in 2010. Her research, in the area of supply chain strategy and planning, is industry based and focused on solving practical supply chain problems, particularly in the area of demand planning at the interface between marketing, sales and operations. She has worked with several blue chip companies helping them improve their supply chain planning processes through consultancy and bespoke training.