In his current role, he supports the Artificial Intelligence group (including Cortana, Bing, and Microsoft Edge) and the Office product group. Cam is responsible for: advising the business on brand development and naming processes (including trade mark searches); multi-jurisdictional trade mark portfolio management; advice on and co-ordination of multi-jurisdictional trade mark infringement and contentious registry matters; and client counselling and training in relation to brand use and due diligence. Cam is also involved in copyright counselling within the Marketing and Consumer Legal Group and domain name policy work.