She earned her Ph.D. in Marketing with a second field in Social Psychology from the University of Colorado-Boulder. She is also a proud graduate of Gonzaga University's School of Business, receiving her B.B.A. in 1995. She primarily teaches courses in Consumer Behavior at both the undergraduate and MBA levels. In addition, she offers courses in Persuasion and Marketing Ethics and supervises the undergraduate Promotion Project. Her research interests lie in the areas of consumer psychology and social marketing. Matthew McPherson