Deemed a “nutritional watchdog” by the CMAJ, Dr. Freedhoff sounds off daily on his award-winning blog, Weighty Matters, and is also easily reachable on Twitter. A sought after international lecturer, Dr. Freedhoff’s ability to distill complex information into media friendly soundbites along with his outspoken nature have also made him an invaluable source to Canada’s health reporters and he’s become a fixture in the media on matters pertaining to nutrition, obesity, and health related public policy. Dr. Freedhoff’s latest book Why Diets Fail and How to Make Yours Work will be published by Simon & Schuster’s Free Press in May 2013.