He earned his PhD in Marketing from the Aarhus School of Business and his MBA in Agribusiness Management and MSc in Agricultural Economics from the Agricultural University of Athens. His research interests focus in areas of food marketing and consumer behaviour, with emphasis on brand loyalty, organic food, packaging and healthy eating practices. His work has been published in several scientific journals including Journal of Business Research, Journal of Marketing Communications, Journal of Brand Management, Journal of Retailing and Consumer Services, Appetite, Food Quality and Preference, Sociologia Ruralis, British Food Journal.