As a passionate integrator of strategy, technology and design, he bridges gaps between disciplines and synthesizes complex factors into meaningful experiences; in recent months, his energies have been dedicated to the intricate world of healthcare, as well as emerging opportunities in mobile. Adam holds an MBA from the Rotman School of Management at the University of Toronto. Scott Friedmann Scott is VP Partner at Idea Couture, where he oversees the firm’s multi-disciplinary teams in the development of innovative solutions for Fortune 500 clients. He is a dynamic executive-level thinker who operates at the intersection of business model innovation, social media and service design. Scott holds an HBA from the Ivey Business School at the University of Western Ontario and a Masters in Management of Hospitality from Cornell University.