Originally from N.Ireland, he worked in London for 8 years before moving to Dublin in 1996 to establish a studio. He divides his time between advertising commissions and fine art work - he has won international awards, EPICA inclusion on two occasions, Association of Photographers Silver Award for his portraiture in 2004 and has been nominated for the Prix Pictet Prize in 2011 and 2012. He has twice been an invited artist at the Royal Hibernian Academy, and has exhibited in group and solo shows, in particular at The Gallery of Photography, Dublin. He has been commissioned by TIME Magazine, his work has appeared in The New Yorker, and his first book Under a Grey Sky was published in 2009. Simon is now represented by Red Rage Films for TV and live action work.