Jha, who also launched India's first matrimonial television channel, Shagun TV, is a sting specialist of sorts. His career in journalism spans 20 years. He has primarily been a reporter specializing in investigations. Before launching Shagun TV, Jha has worked with India TV, Cobra Post, Zee News, Aaj Tak, BAG Films, India News and Jansatta, and was most recently chief operating officer (COO) of the news channel CNEB.