He teaches the Strategic Marketing course in the MBA Sustainability curriculum and co-teaches the capstone practicum. Professor Luchs received the Distinguished Research Award for the 2010-2011 academic year. His research focuses on two broad areas: retailing issues in marketing and the impact of marketing strategy on firm performance. His work has been published in several journals including Management Science and the Journal of Applied Marketing Theory. Professor Luchs joined Duquesne in 2008 after receiving a Ph.D. and an M.B.A. from the University of Pittsburgh and a B.S. in Chemical Engineering from Penn State University. He spent five years in the specialty chemical industry as a quality assurance manager prior to entering academia.