As a postdoctoral scholar at the University of California San Franciscoâe(tm)s Center for Tobacco Control Research and Education, he analyzed thousands of previously secret tobacco industry documents and tobacco industry-produced lifestyle magazines to detail the tobacco industryâe(tm)s strategic use of identity in their marketing strategies to target young adults. Dr. Corteseâe(tm)s research is published in Social Science & Medicine, Journal of Adolescent Health, and Men & Masculinities.