His background is basically professional dancing combined with technical experience as a computer & multimedia engineer. This has led to him finding his passion for directing and cinematography. He has directed, shot and edited over 400 videos featuring dance, spearheading the new online trend of viral dance content. His work has been frequently featured on Buzzfeed, TIME, Billboard, MTV, Entertainment Tonight, Good Morning America and many others. He has worked with Mattel, Vogue, Capitol Records, G Shock, Mania Jeans and DanceON Network.