He also has a large number of fans among members of the lower class who would like to believe that they are members of the middle class. These people want to have enough income to buy his work so as to display the fact that they have enough income to buy his work. He is something of a household name, especially among housewives in suburban, rural and other areas of diminished cultural sophistication. Kinkaid achieved this by adhering to two American ideals. 1: Talking a good game about hard work and self-reliance. 2: Tiered pricing.