His research explores issues related to language use in professional and competitive sporting contexts. Kieran’s current research interests are in the areas of team communication in professional sporting contexts and the issues professional sports managers and coaches have when speaking to the media. Kieran also applies his research to help sports teams, coaches and other professional sporting stakeholders consider how they can use language in the media to manage their impressions or how they can use language as a high performance tool in their sporting context. He has worked with a number of professional clubs and national sports teams and athletes.