Her research focuses on consumers’ perceptions of negative events that occur in the retail environment and how these perceptions influence what is deemed to be a satisfactory service recovery effort and ultimately to the decision as to whether or not to continue to patronise the firm. She is specifically interested in individual differences in perceptions due to race or age. Dr Meyer has published or has articles accepted for publication in the Journal of the Academy of Marketing Science, the Journal of Business Research, the Academy of Marketing Science Review, the Journal of Retailing and Consumer Services and the Journal of Consumer Psychology.