She has worked in business consulting as a team manager with IDS & Associates Consulting Company. She has also worked for IPS (The Institute of Industrial Policy Study) as a senior researcher. She has published two books in South Korea, Design Revolution (2006) and Design Marketing (2007), and several papers, and has presented her works in international conferences. She holds a BA in Visual Communication Design and a Master’s of Design Management Strategy, both from the University of Ewha, South Korea. She earned her Ph.D. from the Department of Engineering and Design at Brunel University, London in 2008. Her recent research encompasses organizational systems and behavior for design management.