After graduating with a MA in Critical Media and Cultural Studies from the School of Oriental and African Studies in London, England, Rideout decided to pursue her creative ambitions. In 2010 she became a founding board member of Good Evidence, a Toronto-based non-profit organization that creates short documentary films, which showcase the stories behind community-based work. In her personal work, Rideout attempts to create photographs that simultaneously benefit her subjects, audience, and herself. She brings her critical academic background into her practice as she attempts to illustrate the complexities underlying various social issues.