He directs the Real-World, Learning and Social Impact Games (RWLSIG) Group at TC. He designs games and creates experiences that address social issues, help people learn, and promote real-world impact. He directs gamification projects like Scholar’s Quest, which adds a game layer to graduate school to turn it into a more structured, motivating, collaborative experience, and Science City, which explore how game mechanics can get students in urban New York City middle schools more interested in science. Joey’s interests also include studying ethnic identity and cultural perceptions of stereotypes using digital games.