In a recent paper, she used consumer panel data to study puzzling pricing patterns for seasonal products; namely, counter-cyclical pricing, and to examine the impact of consumer stockpiling on consumption behavior. She is the recipient of the 2017 ISMS Doctoral Dissertation Proposal Competition Award. She earned a Ph.D. in quantitative marketing from New York University’s Stern School of Business after receiving her master of arts in quantitative methods and social sciences from Columbia University. Originally from Seoul, South Korea, Professor Kwon also has industry experience, working for Samsung Electronics Co., Ltd.