He studied at the famous French business school Leonard de Vinci and got his Master Degrees in Management. Willy started modelling for Karin Models in Paris, shooting for international brands, such as Ralph Lauren, Hugo Boss, Calvin Klein, Vogue, Benetton, Carrera & L'Oreal. Prior to his modeling career he was an athlete, running for the French National Team. It was however the interesting combination of his unique appearance and his talent for DJ-ing that made him rise to the international multi-talented icon that he is today.