Her research focuses on the role emotions, complexity and stigmatization play in processes of social change. Social evaluations figure into her work in two broad ways. The first is in her studies looking at stigmatized industries and actors - here she examines how actors can work to transform, or live with, their own and others negative evaluations of their work. The second is her work which seeks to examine the role emotions and social media can play in social evaluations. Specifically she has looked at how changes in social evaluations can occur through online generated reflexivity, anti-reflexivity and echo-chamber effects.