Mittelman co-led Royal Roads’ application to become a designated Ashoka U Changemaker Campus and now serves as an Ashoka U change leader. His research interests relate to social entrepreneurship, corporate social innovation and non-profit marketing. His recent work explores new theories of social entrepreneurship and social innovation. He is currently working on a Social Sciences and Humanities Research Council project to examine the imagery and narratives used in the marketing of international humanitarian aid. Mittelman’s work has been published as part of non-profit studies as well as in various marketing, consumer behaviour and education journals.