A prolific, Clio award-winning commercial director helming major advertising campaigns for such companies as Cigna, Subway, the U.S. Navy, First Bank of America, Southwest Airlines, Sovereign Bank, Proctor and Gamble, Hasbro, among others, one of Jeth's creations has been featured at the Superbowl. He has also directed music videos for such artists as Van Halen and Candlebox. He has won four of seven Junos, Canada's Grammy Awards, for which he was nominated, and was twice named Canada's Director of the Year. Adweek named him one of the top ten directors in America to watch.