He received his PhD in Marketing (psychological branding) from University of Bamberg in Germany. Dr. Rauschnabel’s research addresses contemporary issues in brand management and the management of new media. His current research agenda addresses topics such ‘augmented reality smart glasses’ (AR Glasses) and the role of brands in social media. He has published numerous papers on these topics as well as academic journals, books, and conference proceedings. Furthermore, Professor Rauschnabel consults regularly with, and presents research findings at various companies and organizations on these topics.