Using understanding of both behavior and work, Dr. Zhu helped clients develop stronger leaders and improve performance by conducting leadership development programs, executive assessments, and executive coaching. Her client work at the Hay Group had been with leading global organizations, such as British Petroleum, Huawei Technologies, IBM, Microsoft, Standard and Poor's, Toyota, Unilever, and United Nations.At Salem State University, she teaches at the Bertolon School of Business and conducts research on leadership development and career management.