She had often recorded the signs she encountered on her travels, until she realised the ones she saw everyday around her New York home had been neglected in her photography. When she discovered it was the 100th anniversary of the modern neon sign she started to take trips around her neighbourhood, and then further afield on roads less travelled to change that. After a while she began a blog, Project Neon, documenting her growing collection alongside stories about the signs and venues they showcased. In December she released an app, so that users could access information about neon signs from the streets they encountered them.