His research interests include consumer behavior, sales management, online retailing ethics, advertising and health communication, pharmaceutical and healthcare marketing and instructional strategies. His publications have appeared in the Industrial Marketing Management, Advances in Consumer Research, Journal of Business to Business Marketing, Journal of Research in Interactive Marketing, Journal of Financial Services Marketing, Journal of Promotion Management, and Marketing Education Review. Yam Limbu, Associate Professor of Marketing, School of Business, Montclair State University, NJ