Bian’s career started out writing for one of India’s first ever online ventures, Rediff.com. After that she moved to be Associate Features Editor for ELLE Magazine before leaving to come to England. Since then Bian has worked with the Times Education Supplement and then spent nearly 10 years at BT working in different roles from editorial to digital project management to, ultimately, becoming Head of Social Media Innovation, BT Customer Service at British Telecom. In this role, she oversaw the strategy and implementation of BT Consumer’s social media channels for customer service. This lead to them winning the Best Use of Social Media award at the UK Customer Satisfaction Awards 2012.