He is an applied social psychologist with research interests in developmental, organisational, health, consumer, tourism, and environmental issues and problems. He completed his Bachelor’s degree, Master’s degree and teaching qualification at the University of Melbourne, and his PhD at Griffith University in 2004. He has been an academic for 35 years and a member of the Australian Psychological Society for 30 years. He has taught psychology at Griffith-Gold Coast since 1993.