He has become widely recognized for his ability to generate viral content. His videos have been viewed over 100 million times online. In addition, he coaches up-and-coming journalists and online personalities. Organizations that Issa has served with his media productions include the BBC, Al Jazeera, Russia Today, RNW Media, University of Vienna and University of Wolverhampton. Currently, Issa owns Shaker Productions and is working on several documentary and video projects in Dutch, English and Arabic.