She has been engaged in teaching and researching consumer behavior for the past 7 years. Her research interests include adolescents and young consumers, consumers and new media, as well as links between consumers and marketing strategy. Her work has been published in relevant domestic and international journals. She has obtained PhD at Queens University Belfast and BA in Psychology at University Ss Cyril and Methodius Skopje. Ana is Executive Board member of the Macedonian Human Resources Association since 2015.