He is also the Editorial Director of JOURNALISM EVOLUTION, and directs the community newspapers of NEWS WEEKLY in campus. His research focuses on media convergence, new media, cross culture communication and media history. He heads the research group “Factors of China’s Image Construction From Outside” which is funded by the Chinese Education Department and the group “Interpretive History of Chinese Journalism History” which is funded by RUC. He has published several books and articles in communications and sociological journals.