She specializes in tourism and heritage and would like to work with the alliance in the area of local/state/regional work with heritage tourism— particularly in terms of site, institution or event assessment/evaluations from prospective tourists or community evaluation for site, institution or event development. She currently does this kind of work in museums so they can have powerful feedback and analytics on visitor experiences as well as ways to improve services, venues, events and exhibit content. Carmen Rath-Wald will meet with her in an upcoming trip to Fargo.