She has published in the Journal of Business Research, Journal of Personal Selling and Sales Management, the Journal of Marketing Education, and the Journal of Marketing Theory and Practice, among others, and has presented papers at many international, national, and regional conferences. Her primary research interests are marketing education and the role of professional selling in marketing strategy. Tará completed her doctoral work at Louisiana Tech University and has also held positions at the University of Southern Mississippi and Mississippi College. Dr. Lopez may be contacted at [email protected].