She received her PhD in Business Administration from the University of Santiago de Compostela. Her research interests include sales management, consumer behavior and new product development. Her work on these topics has been published in a variety of journals, such as Journal of Organizational Behavior, Journal of Product Innovation Management, Technovation, Industrial Mar­keting Management, European Journal of Marketing, Creativity and Innovation Management, Revista espanola de Investigacion en Marketig Esic, Revista Europea de Direccion y Economia de la Empresa and Cuadernos de gestion.