She is also the Academic Director of Thunderbird's Modules Abroad in the full-time MBA program, run in conjunction with the Czech Management Center in the Czech Republic and Instituto Technologico y de Estudios de Monterrey in Mexico. Her expertise is international marketing, channel management, and customer satisfaction and global value measurement. Among her research and writings, her work has been published in academic and professional journals such as Journal of Advertising, Advances in Consumer Research, Marketing Letters, and Journal of Marketing Research.