His work is critically acclaimed in its attempt to represent a visual type of poetic and rhythmic blending of word, symbol and image. His work centres on pop culture, cultural homogenisation, the failures of blind consumerism, media saturation, celebrity fetish and brand name heroes. He mixes pop techniques with street-art to critique some of the consumerist sentiments pervasive in society and, at times, in art, leading to him being called a colourist and a pop individualist.