She earned her Ph.D. from Michigan State University in Mass Media with a special concentration in Hospitality Marketing. Her research areas include public relations and marketing communication, relationship management, and hybrid class formats and pedagogical issues – including online education. She has been teaching online for JHU since 2011. Dr. Fall is a former public relations manager and newspaper / magazine freelancer. She has presented research at the Association for Education in Journalism & Mass Communication, the National Communication Association, International Communication Association, and the Travel & Tourism Research Association.