He designs exercise and nutrition programmes for people to eat more healthily and develop leaner bodies. His brand is the ‘The Body Coach’. He publishes recipes that can be made in fifteen minutes and the hashtag that he developed for his community is #Leanin15. Instagram is his primary Social Media platform and he has 537,000 followers. His Instagram feed is filled with video clips of easy meal recipes and #leanin15’ Selfies posted by his community. His plans are literally transformational. He is a Social Influencer.