Her research interests fall at the intersection of behavioral decision theory and social psychology. She has published articles in leading journals such as Nature, the Journal of Consumer Research and the Journal of Personality and Social Psychology. Daniella Kupor is an assistant professor of marketing at Boston University. Her research interests are in the areas of decision making and consumer persuasion. She has published both in leading marketing as well as psychology journals. Rosanna K. Smith is an assistant professor of Marketing at the University of Georgia. Her research explores how beliefs about the nature of the creative process influence perceptions of authenticity and value. Her work has been published in both top marketing and psychology journals.