Her current research focuses on how issues of organizational identity, branding, corporate communication, reputation, and Corporate Social Responsibility are involved in organizational management. She has been doing research at the University of Cambridge (United Kingdom), London School of Economics and Political Science (United Kingdom), and University of Lugano (CH). Her works are published in journals such as MIT Sloan Management Review, Journal of Business Ethics, British Journal of Management, Journal of Business Research, Journal of Applied Behavioral Science, Corporate Reputation Review, Corporate Communications: An international Journal, and Journal of Public Relations Research. She currently serves on the Editorial Board of Business and Society (SAGE), Corporate Reputation Review (Palgrave), and Corporate Communications: An International Journal (Emerald).