He has led an office for IDEO, the world's leading innovation design firm, worked at NASA, and consulted on innovation in a wide variety of firms, including 3M, BMW, Google, Microsoft, Texas Instruments, and more. His work on empathy and design — and his insight that "innovation begins with an eye" — are cited in several bestselling books. He currently heads Innovationship LLC, a consultancy based in Silicon Valley that teaches design thinking to organizations around the world.