Her first campaign at aged 19 was lingerie for Marks and Spencer. Since then she has been the campaign “face” for Whistles, French Connection, Coast and Forever 21. Her pinnacle moment came in 2013 when she was made the “face” of Burberry. She has done campaigns for the British designer label including make-up, fragrance and clothes. This has been alongside her good friend and fellow model Cara Delevingne. She also walked the runway and closed their SS15 show.