He specialises in the commercial and PR sector, along with weddings and portraits in the private sector. He keeps the two separated, with independent webpages, for simplicity. This helps the two distinctly different client bases find what they are looking for. He also has quite a unique interest in photographing farms and farm animals. Ioan has a noticeable presence and personality, and appears to ooze enthusiasm and confidence. He comes across as a people person with enviable social skills. His personality traits must be of great benefit when dealing with individuals in many new and unknown environments.