He teaches in the MBA and in the Master in Business Analytics programs. After completing his PhD at the Université de Montréal, Gerardo was a Senior Scientist at ExPretio Technologies Inc. doing pricing optimisation. He later joined the Department of Mathematics at McGill University as a NSERC postdoctoral fellow. His current interests include revenue management, transportation problems, pricing optimisation, and more recently, the analysis of quantitative models of consumer behaviour under social influence.