She is an expert on choice processes and choice architecture. Current projects span from consumer welfare (online choice of hospitals and annuities) to finance (field studies on bankers’ and regulators’ honesty) and education (randomised controlled studies in Further Education Colleges). She is the Head of the Behavioural Research Lab and Director of the Executive Master in Behavioural Science. She is a member of the Department of Health Behavioural Insights Expert Advisory Panel; Behavioural Science and Policy Association; the Society of Judgment and Decision Making; and the European Association of Decision Making. She was seconded into the European Medicines Agency from 2009 to 2011 and was Visiting Professor at IESE Business School in 2012.