He has been featured in the International Journal of Research in Marketing for a solo-authored publication titled, “Matching with the stars: How brand personality determines celebrity endorsement contract formation. Zamudio’s research continues to earn recognition, being distinguished with an Honorable Mention award from the Marketing Science Institute’s (MSI) Alden G. Clayton Dissertation Proposal Competition in 2011 and a grant from the MSI’s Research Competition on Mobile Platforms in 2013 (with Paul Mills). With teaching interests in business analytics and entrepreneurial marketing, he specializes in issues related to new product development and sensory marketing, social networks and consumer choice.