Chair of the Organisational and Strategic Communication Section of the ECREA – European Communication Research and Education Association and an active member of the Advertising Working Group of the SOPCOM – Portuguese Communication Society, PhD in Communication Sciences with a thesis on “Consumer-Citizen Participation in Advertising” (University of Minho), Ana Duarte Melo graduated in Social Communication (Nova University of Lisbon) and holds a Master in Arts in Sound and Image, specialised in Scriptwriting (Catholic University of Portugal). Before she was a journalist and copywriter and creative director in advertising.