Sandage Department of Advertising, University of Illinois-Urbana-Champaign. He earned his PhD from the University of Minnesota –Twin Cities. His research focuses on how consumers’ prior mood and emotional states that integrate with social communication campaigns influence people’s attitudes and behaviors. He won several top faculty awards from the Advertising and Visual Communication Divisions of the AEJMC. One of his articles has won the Highly Commended Paper award in 2013 in the Journal of Social Marketing. His research has been published in the International Journal of Advertising, the Journal of Advertising, JMCQ, Psychology & Marketing, Journal of Current Issues and Research in Advertising, Health Marketing Quarterly, and Journal of Marketing Communications. He is also Vice/program Chair of the Advertising Division of the AEJMC, 2014-2015.