In December 2015 she finished her PhD thesis at the department of Innovation Sciences of TU/e focusing on the analysis of solar energy business models and entrepreneurial strategies for dealing with regulatory regimes. Additionally, she worked as a postdoc for the Strategic Area Energy (SAE) of TU/e researching business models for energy efficiency products and services, with a strong focus on the role of the end user. She also was a lecturer in the field of sustainability transitions and business models for students and professionals at TU/e and external, both national and international.