Prior to entering the educational field, Luttrell spent the first half of her career in corporate public relations and marketing. Her extensive background includes strategic development and implementation of public relations and social media, advertising, marketing and corporate communications. She has led multiple re-branding campaigns, designed numerous web sites, managed high-level crisis situations, and garnered media coverage that included hits with the New York Times, the CBS Evening News, and the Associated Press. Her first book, Social Media: How to Engage, Share, and Connect, garnered rave reviews and has been adopted as a valuable resource in many university PR and Social Media curricula across the nation.