His long-term girlfriend Emma leaves him for Marc, a patriarchal figure, and shortly afterwards, Julian’s boss says he’s too soft to write for a rock magazine. Julian Hartmann’s world has been turned upside down. He’s sensitive, he likes to cook, he takes care of his appearance and enjoys the odd spa day or two. But maybe this isn’t what a woman wants. Maybe a woman wants a neanderthal-style man who doesn’t groom, who doesn’t give two monkeys about good food, and who is nothing less than an alpha male. And so he tries to be more masculine, in the old-fashioned sense of the word. He pretends to shun massages, while secretly enjoying Ayurvedic sessions at Das Kranzbach. Essentially, he loses his sensitive side.