Professor Prats's primary area of interest is the entrepreneurial process which includes the identification, evaluation and implementation of opportunities in any context. Central in this work is developing strategies and systems that help firms achieve profitable growth. Her second work stream focuses on understanding the key factors for building and managing Professional Service Firms. Over the years she had the opportunity to develop both areas of interest through teaching, research projects and consulting work. M� Julia Prats is Doctor of Business Administration by Harvard University, Master of Business Administration by IESE Business School, and holds a Degree in Industrial Engineering from Polytechnic University of Catalunya. She has taught at Wharton Business School, IPADE (M�xico), INALDE (Colombia), and AESE (Portugal).