She received her Ph.D. degree in Information Systems from the Copenhagen Business School, Denmark and her M.Sc. in Analysis, Design and Management of Information Systems at London School of Economics and Political Science, UK. Her research looks into the use of mobile technology to innovate, come up with various business models, achieve competitive advantage and sustainability. She also spent 14 years working in telecommunication and consulting companies in the San Francisco Bay Area and Silicon Valley in the U.S.