She is also a practicing marketing strategy consultant as Founding Partner of The NOW Connection. Mickey is highly regarded as a thought leader and an innovator in the business of marketing and has a track record of successes spanning three decades as a line manager at major marketing firms and as a consultant and entrepreneur in the marketing strategy and innovation field. As an entrepreneur, she was one of the founders of a successful marketing services firm, Fusion 5 Innovation Marketing, which was sold to WPP. Mickey’s talent for divining insights and shaping breakthrough strategy, and, her abilities to inspire and facilitate change within organizations has rejuvenated brands and businesses for many major companies across FMCG categories, financial services and automotive.