He holds a PhD in Information Systems from Brunel University London, UK, and MSc in E-commerce from University of Essex, UK. His research interests include Big Data, Cloud Computing, IoT, Knowledge Management, Social Media, ICT in information systems (Technology adoption and diffusion), cross-cultural issues in IS (at individual and national culture, cross-cultural studies). Ali has published more than 50 articles in leading academic journals including Computers in Human Behavior, Information Technology & people, Journal of Enterprise Information Management, Journal of Management Development, Management Research Review, British Journal of Educational Technology, Interactive Learning Environments.