He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world's leading business schools teaching the marketing core and brand management on the MBA programs at London Business School, MIT Sloan, the University of Minnesota and Melbourne Business School. He is widely acknowledged as one of the world's best marketing instructors and has been the recipient of the Best Teacher Prize at LBS (2002), MIT (2009) and MBS (2008, 2009, 2010 & 2013).