He is also the Director of the Social Media Lab and a co-editor of a new, multidisciplinary journal on Big Data and Society published by Sage. Dr. Gruzd’s research initiatives explore how the advent of social media and the growing availability of social big data are changing the ways in which people communicate, collaborate and disseminate information and how these changes impact the social, economic and political norms and structures of modern society. Dr. Gruzd and his lab are also actively developing and evaluating new approaches and tools to support social media data analytics and stewardship. His research and commentaries have been reported across Canada and internationally in various mass media outlets such as Foreign Affairs, Los Angeles Times, Nature.com, The Atlantic, The Globe and Mail, The National Post, The Canadian Press, CBC TV, CBC Radio, CTV and Global TV.