Also known as Phil, he has conducted research on the usage of emerging IT innovations (e.g., social media, mobile Internet, virtual/augmented reality, etc.) and their impacts in various domains (e.g., e-commerce, e-health, information/knowledge management) at various levels (individual, organizational, societal, etc), with a focus on Chinese and/or cross-cultural contexts. He is also interested with theory development and methodology in information systems research.