He has directed, shot, and produced music videos, commercials, and short films. "Alma de mi Padre"- a short that he directed in Mexico city-was aired on the Independent Film Channel and screened at the Time Warner Theater. His 1st major music video Mr. Lif "The Sun", was also picked up for air time on MTV 2, and MTV U. Luis's last music video Dacav5 "Dirty Style", received over 600k views on Youtube.