He holds a Ph.D. in Agricultural Economics from the University of Reading, UK, and two B.Sc.’s in Business Administration and in Economics from the Catholic University of Portugal. Formerly he was Associate Dean and Director of Católica-Lisbon’s Center for Applied Studies. His current research interests revolve around digital piracy, innovative pricing mechanisms and the analysis of consumer preferences for both market and non-market goods. His research has appeared in international journals such as the Journal of Marketing, Marketing Science and Environmental and Resource Economics.