He specializes in quantitative research methodologies that involve both analytical and empirical modeling. His general research interest lies in the economics of information systems and its interface with marketing and operations management. The substantive areas of interest include: online advertising and search engine marketing, online reviews and service management, mobile analytics and user behavior, among others. His papers have been published in academic journals such as Management Science, Journal of Marketing Research, Information Systems Research, Production and Operations Management, Journal of Management Information Systems, and Decision Analysis.