His research interests include services marketing, sustainability, and survey research methodologies. He has consulted for numerous companies and associations including, the South Atlantic Professional Baseball League, the Florida Sports Foundation, the Professional Golfer’s Association, and Millsport Sports Marketing, to name a few. He has also served as an expert witness on a number of business damages cases. He is a member of the American Marketing Association, the Academy of Marketing Science, the Society for Marketing Advances, and the Sport Marketing Association, and has served as the Vice President of Communications and Treasurer of the AMA Sports Marketing Special Interest Group.