In this video, Pascal talks about his research into firm pricing and its effects on consumers. Learn more at: Faces of UVic research: https://www.youtube.com/facesofuvicresearch UVic's YouTube channel: http://www.youtube.com/Uvic UVic research: http://www.uvic.ca/research/learnabout/home/researchers/experts/details.php?go=1&id=1084 UVic: http://www.uvic.ca/