His production company, Jolene Films, was established in 2012 to produce and distribute exciting improvised comedy romantic dramas from director Adams and producer Jon Rennie. Based in Wales, the company has released three feature films, all under the banner of the Modern Romance Trilogy. The first, Benny & Jolene, was released in the summer of 2014. The second, A Wonderful Christmas Time, was released in winter 2014 and Black Mountain Poets, the third film in the trilogy, was released in 2015. (Edited from the Jolene Films site).