His research looks at diverse issues such as human capital development through better design of in-company training for software programmers for the IT services industry, planning the development and marketing of software products for the IT product industry, and effectively utilizing the electronic commerce channel for retail businesses. His work has won critical acclaim at top international academic and practice oriented conferences – most recently at the Workshop of Information Systems and Economics (WISE) at Phoenix in December 2009 and the Informs Conference at San Diego in October 2009. He collaborates with faculty members at ISB, the University of Texas at Dallas, the University of Minnesota and the Wharton School.