Her research focuses on consumer behavior and its relations with marketing communications, high-tech media, globalization and policy issues. She has published articles in academic journals, including the Journal of Consumer Psychology, The Journal of Advertising, Psychology & Marketing, International Journal of E-Business Research, and Journal of International Consumer Marketing. She served on the Editorial Board of Journal of International and Intercultural Communication, and International Editorial Review Board of the International Journal of E-Business Research. She holds a BS in Psychology from Peking University, China and a PhD in Communications from the University of Illinois at Urbana-Champaign. TECHNICAL