Srini’s research examines the intertwined nature of consumption and entrepreneurship in subsistence marketplaces. His research has been published in reputed academic journals such as Journal of Public Policy and Marketing, Journal of Macromarketing, and Marketing Theory. Prior to pursuing an academic career, Srini was leading a technology-based social venture in Tamil Nadu, India. His venture was focused on delivering education services to low-income consumers in rural regions of Tamil Nadu.