He focuses his work on General Management and Strategic Change in emerging countries with a special emphasis on including formal and informal markets. His research focuses on innovative business strategies that include formal and informal markets. Along with his team, he has developed ethnographic studies in Europe, Indonesia and more than 10 Latin American countries. He has worked as a business consultant for more than 15 years and as a professor in masters’ degrees and executive education for more than 12 years. He has published 7 books, 20 teaching cases and several articles in well recognized journals.