A Google Trusted Photographer is not a Google employee, but does have access to Google software (and sometimes Google provided equipment), and can create virtual tours of businesses that are added to Google Maps, Google Street View, and Google+ Local pages. Will Marlow was one of the original Google Trusted Photographers, and is the founder of Circle View Photos, through which he has created virtual tours for the Hilton Hotels Worldwide, Penn Camera, Hardwood Artisans, and many others.