He directs the Makeability Lab, whose mission it is to design, build and study interactive tools and techniques that address pressing societal problems related to health, education, accessibility and more. Froehlich has published over 50 peer-reviewed publications. Ten have been honored with awards, including best papers at ACM CHI and ASSETS. His doctoral research, which explored new sensing and visualization systems for environmental sustainability, was patented, licensed and commercialized by Belkin, Inc. and honored with the University of Washington Graduate School Distinguished Dissertation Award.