His books and articles explore the impact that globalization and technological change have on the workings of media industries, audience and user practices, and cultural identity and politics. He is the author of From Bombay to Bollywood: The Making of a Global Media Industry (NYU Press, 2013) and co-editor of Global Bollywood (2008, NYU Press), Television at Large in South Asia (2013, Routledge), and Global Digital Cultures: Perspectives from South Asia (forthcoming, University of Michigan Press). He is currently working on his next book, provisionally titled The Digital Popular: Media, Culture, and Politics in Networked India. He is an editor of the peer-reviewed journal Media, Culture and Society and also co-edits the Critical Cultural Communication series for NYU Press.