He previously taught for 7 years in the Graduate School of Business at the University of Chicago. He has won awards for teaching excellence at the CSOM (1998, 1999, 2001, 2002), and been recognized as an outstanding faculty member in Business Week’s "Guide to the Best Business Schools" (1998, 2000). He teaches MBA and executive courses in areas such as pricing strategy, marketing strategy, marketing management and supply chain management. His research focuses on pricing and channels of distribution, where he has studied issues such as "pricing as a strategic capability", price wars, price pass-through, branded variants, dual distribution, gray markets, coop advertising, and quick response.