He has published in peer-reviewed journals such as Journal of Product & Brand Management (Emerald Literati 2008 Award for Excellence international) and Journal of Brand Management as well as presented at numerous conferences and workshops. After 20 years as a practitioner in Fortune 50/500 companies, his current academic research interests focus on competitive advantage, branding, innovation, Higher Education, and market entry strategies. rlwjr@saintmarys.edu