Prior to joining the Fordham faculty, Alex was head of loyalty analytics and senior vice president at Ipsos Loyalty, where he spent seven years overseeing all advanced analytics for the U.S. loyalty practice. His varied background includes extensive work for financial clients, including Mastercard, Visa, Diner's Club International, Sharebuilder, and TD Ameritrade; retailers such as Walgreens, Target, IKEA and Stop & Shop; catalogers, including Delia's and L.L. Bean; and nonprofit organizations, including the Salvation Army.