Previously, Coester served as the assistant vice president for branding and creative direction with WVU’s University Relations division, where she was the creative director for several award-winning interactive campaigns. Coester brings to the classroom more than 15 years of experience in magazine publishing and media design and is a former art director and contributor with Time Inc. Coester’s work focuses on community media, technology disruption, and women in technology with special interests in audience building and new economic models for emerging technology. Her research and creative work experiments with new narrative forms in augmented reality and virtual reality, and includes a series of transmedia works that explore the intersection of neuroscience, computer science and documentary storytelling.