He is a proponent of multidisciplinary research and is interested in combining methodologies and theoretical approaches from sciences such as economics and physics with psychology to discover most effective ways of changing human behaviour and measuring the behavioural change. He is a published author in top psychology journals, such as the Journal of Personality and Social Psychology. His main research interest lies in uncovering how human body and various contextual forces can be used to influence and predict human motivation and eventually behaviour. He holds MPhil and PhD from the University of Cambridge and an undergraduate degree from Webster University Vienna.