In 2005 she started witing her blog Lapropaladora.com, which deals with the Internet, cyber-culture, media and blogging. It is one of the most-read blogs in Argentina. Vanina was the Social Media Project Manager for Clarin Global from 2007 to 2010, during which time she launched Clarin Blogs, Latin America’s first blogger community. Today she participates in social media conferences and workshops. In 2010 and 2011, she help start the “Tu Bicententario” and “Project Walsh” projects. She is a media consultant and helps companies, media organizations and public institutes optimize content management systems, as well as develop social media strategies and communities.