Termed “Geospatial Extension Specialist”, his rather novel position links the missions of NASA, USDA, NOAA, and that of Land Grant universities to bridge the gap between Earth systems science and technology and its use by the general public. His research focuses on the diffusion of innovation, knowledge transfer, technology adoption and the integration of local and scientific knowledge. His approach to knowledge transfer covers all facets of communication and education, ranging from hands-on training, to online decision support systems (converting scientific data into insightful products that can assist decision makers), to mobile phone applications designed to educate and motivate youth.