Helena which specializes on brand development and protection for the food and wine industry. The daughter of Cuban immigrants, Luisa was born and raised in New York City and studied at the School of Foreign Service at Georgetown University and George Washington University Law School. Luisa moved to San Francisco in 2009 to work as an associate attorney at Reed Smith LLP, where she focused on financial services and intellectual property litigation, and moved to Napa in 2012 to get more involved in the wine industry. Luisa also has a small wine label, Etxea Wines, and produces albariño and cabernet franc.