According to his blog, he brings complete strangers to confined, "crucible-like" spaces to convey a theme of "love." His latest project is beautifully co-opted by Ogilvy & Mather Tokyo for client Condomania, which released a series of print ads showing couples bound together as closely as possible, thanks to copious amounts of plastic. A tagline on the images reads: "Preserve the Love. Wear a Condom."