Creating the very first omni-channel beauty brand in the United States in 1998, she changed the way people shopped for beauty. Beauty Bar was that vehicle that allowed its early shoppers to see and try out niche beauty products in her brick and mortar stores, on her website, and a weekly TV show called The Beauty Buzz. These then “unheard of brands” included Bobbi Brown, Philosophy, Kiehl’s, Stila, Fresh, Mario Badescu, La Mer, to name a few.