He also regularly writes on sports marketing and consumer electronics. Fry has written for numerous TV and marketing trade magazines including Broadcast, MIP Daily News, Lions Magazine, Location International, Marketing, Sport Business, C21 Media (including DramaQuarterly), TBI, DTVE, Variety, Hollywood Reporter, The Knowledge and many more. He also writes reports and has moderated sessions at industry events such as MIPCOM and the Asian Television Forum. He also is co-chair of The UK Sponsorship Awards.