Exposed to the idea of media literacy and Adbusters Magazine in Grade 8 by his teacher turned mentor, Carl Hofbauer, Wayne has since become extensively literate in the magazine, and its umbrella organization, the Media Foundation. Inspired by Adbusters’ grassroots campaigns, Wayne directed a documentary entitled Blackspot Culture detailing the Adbusters and the Media Foundation venture the Blackspot Unswoosher Shoe. The documentary premiered at the Montreal World Film Festival. Wayne has also enthusiastically participated in various other Adbusters campaigns such as Buy Nothing Day and Digital Detox Week. He hopes to continue deepening his understanding of media literacy during the next few years while attaining a political science combined philosophy degree at the University of British Columbia and pursuing a film career on the side.