Prior to joining Northwestern, he spent two decades working for newspapers in Virginia and Florida. From 1995 to 1999, Gordon was the first director of new media for the Miami Herald Publishing Co. He oversaw the team that created The Miami Herald Internet Edition (www.herald.com), El Nuevo Herald Digital (www.elherald.com), two South Florida community guides (www.miami.com and www.broward.com) and an array of other Internet content and commerce services. He also served as newsroom technology coordinator for The Herald. He also organizes and conducts programs on new media publishing strategy for media company executives through Northwestern’s Media Management Center.