He received his Ph.D. in Operations Management from Rotman School of Management, University of Toronto. He also holds a Master in Electrical and Computer Engineering from University of Toronto, and a Bachelor in Electronic Engineering from Tsinghua University. Jiahua's research focuses on modeling consumers' decision making under various online contexts with externalities, and studying the optimal policies and strategies for firms in response. His research investigates complicated, and often neglected, factors shaping the sales processes in digital economies, such as online group buying and social media, and proposes operational and marketing policies that optimize the processes.