He is the author of How Social Media is Changing Sports: It’s A Whole New Ballgame﻿ published by Hampton Press.﻿ He maintains an active research agenda that explores the influence of social media on media, organizations, identity, and social/parasocial interaction, in the context of sports. He also is developing research that explores health and safety issues in sports. His research has appeared in outlets such as International Journal of Sport Communication, Journal of Computer-Mediated Communication, Mass Communication and Society, Southern Communication Journal, and Western Journal of Communication.