He leads the MSc. programme in International Marketing Management and Digital Marketing at the Dubai Campus. Rodrigo’s PhD focused on how to make Facebook Fan pages more engaging by changing social influence components present in fan pages. His research interest are around social media, digital marketing, online consumer behaviour, and social influence. From a business perspective, Rodrigo has experience working in the FMCG industry, digital marketing agencies and non-profit organisations, and he has been involved in several digital projects with SMEs in the UK, France, Spain and Latin America. Rodrigo has presented his research findings in the UK, South America and more recently at the SME World Summit 2016 in Dubai.