Williams Faculty Fellow in the College of Business and Public Administration at ODU. In January 2010 she was named a Fellow of the Society for New Communications Research, a global research and ­education foundation and think thank focused on the latest developments in media and communications. She received her Ph.D. in management with a marketing concentration from Rutgers University in 2002 and joined ODU that same year. Her research focuses on the intersection among marketing, technology and consumer psychology. Her ­publications have appeared in Journal of Marketing, Journal of Advertising, Journal of Advertising Research and Business Horizons, among others.)