His research interests include nonprofit marketing, political marketing, consumer behavior, and persuasive communications. He has published in the International Journal of Advertising, Industrial Marketing Management, Journal of Brand Management, Journal of Consumer Behaviour, Journal of Product & Brand Management, Journal of Political Marketing, Journal of Promotion Management, and proceedings of the AMA Summer and AMA Winter Educators’ Conferences, Academy of Marketing Science (AMS) conference, Society for Marketing Advances (SMA) conference, and the Association of Marketing Theory and Practice (AMTP) conference. Previously, he was the executive director for a nonprofit organization and an adjunct lecturer at Southern Methodist University.