She is also the Academic Advisor for Business Major (Corporate Communication) at the Lee Kong Chian School of Business. Dr. Yeo joined SMU in July 2014 after completing her post-doctoral and obtaining her PhD in Communications Studies from the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore (NTU) in 2013. She was a Nanyang Scholar and scholarship recipient for Excellent Academic Performance while pursuing her PhD and Master Degrees respectively.