One of her main research interests is the interplay between social power and norm violating behavior across different cultures. This line of research has investigated how cultural tightness and collectivism influence people’s power perception of norm violators and how the concept of power may be bound to cultural values. Eftychia is also interested in empirical aesthetics and reactions to works of art. Another line of research investigates people’s reactions to deviant artistic content and how deviant artists can gain influence and rise to fame.