He received his bachelor degree in Journalism from China University for Political Science, master degree in Communication from Fudan University, and Ph.D. degree in Marketing from Hong Kong University of Science and Technology. Dr. Shen’s primary research interests are Affect and Consumer Information Processing, Affect Regulation, Goals, Processing Fluency, Embodies Cognition, Sensory Marketing and so on. He has published 15 papers in leading international journals such as Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Consumer Psychology, Journal of Experimental Social Psychology and others.