He completed his PhD from the University of Kent and the recipient of a Kent Business School PhD scholarship. His thesis focuses on the adoption of innovation in the Bottom of the Pyramid market. He is a skilled MBA and BBA graduate specialised in both marketing and finance & accounting. He is a strong quantitative researcher, particularly in the area of survey design and analysis, and is also competent in qualitative methods such as interviews and focus groups.He also provides on-line training on Statistical Software like SPSS, AMOS, Smart PLS and PLS-Graph. Before his academic career, he worked in finance, and banking sectors of Multi-National Companies like Lloyds Banking Group, Sanofi-Aventis. His other research interests include branding, diffusion of innovation, technology acceptance models, and ethics in marketing, finance, and poverty alleviation.