She earned her doctorate in marketing at the W. P. Carey School of Business at Arizona State University in 2004. Her research, which focuses on service marketing and management, service branding, and managing customer experiences, has been published in journals such as California Management Review, Journal of Business and Industrial Marketing, and Journal of Marketing Theory and Practice. Felicia's nine years of university teaching experience include graduate-level courses in Bangalore, India and Amiens, France. She has also been active in the Services Special Interest Group (ServSIG) of the American Marketing Association. Prior to earning her doctorate, Felicia spent over ten years working in marketing and management within the services sector. She also enjoyed an early career as a professional musician. Felicia holds a bachelor's degree and an MBA from the University of New Orleans.