In many ways, technologies are structured to reflect an "ideal user"; one which subliminally (or even explicitly) seeks to mold users into the prescribed template – typically Christian, heterosexual, white, male, and middle-class. In recent work, he has examined the construction of race on the NY Times Freakonomics weblog; representations of race and gender in videogames; and the intersections of race, hip hop, and representation in the African American blogosphere's reactions to Kanye West's Katrina monologue.