Before joining Loyola, Jing pursued her doctoral education at Michigan State University with a primary focus on digital marketing communications. With a strong passion and motivation in advancing today's digital advertising education, Jing incorporates both the latest digital technologies and her research findings into her course instructions. Tools for digital data analysis, search engine optimization and advertising, mobile app design and development, and social media advertising campaign management have all been introduced to her classroom. Her goal is to help students be equipped with not only a well-built knowledge base in digital advertising, but also a holistic and active mindset in innovating and creating new digital advertising methods and strategies.