Dr. Bornstein began working at The Citadel in 2013 after completing his Ph.D. in Exercise Science from the University of South Carolina. Prior to earning his Ph.D., Dr. Bornstein founded and was C.E.O. of two fitness companies based in Tucson, AZ, the ProActive Performance Institute and Inner Strength Fitness Consultants. After selling those companies in 2007, which focused on individual-level health and performance, Dr. Bornstein’s Ph.D. and current research agenda are focused on effective strategies for increasing population-levels of physical activity in order to improve public health and military readiness.