Lubna joined the University in 2003 and has more than 12 years of teaching and research experience. Central to her research is a focus on emerging social information systems such as social media and crowdsourcing, communicative practices and motivations, social informatics and technology impacts, disaster management and relational governance with a focus on public sector and not-for-profits. Other research interests include digital citizenship, e- learning and plagiarism. Lubna was also the recipient of a 2012 Vice-Chancellor's Excellence Award for Outstanding Contribution to Student Learning.