Bajaj Institute of Management & Research, Greater Noida. She has over 15 years of teaching and research experience in various esteemed institutes and universities Like Amity University, FDDI, Jaipuria Institute of Management, Rai University, Asian Business School. She is currently pursuing her Doctrate from Abdul Kalam Technical University, Lucknow in the area of Luxury Marketing. Her MBA was in Marketing and Human Resource. She has also completed her double Masters in Marketing Management. She obtained UGC NET with JRF in 2007 and has been engaged in research work in the area of brand management, luxury retailing and consumer behavior