He earned PhD degree at New York University Stern Business School. Professor Wang’s research interests focus on social media, big data, green Marketing. He published at Marketing Science, Journal of Marketing Research, Journal of Consumer Research. Professor Wang won the Early Career Award from the Hong Kong Government RGC. Professor Wang won Franklin Prize for Teaching Excellence. He has been teaching digital marketing and big data for EMBA, EDP, UG programs. Professor Wang was a research scientist or training consultant with P&G, Boehringer Ingelheim, Citibank, Apple Daily, Hainan Airline, Chongqing Government, etc.