He holds a PhD in Marketing and an MSc in Industrial and Systems Engineering from NUS, Singapore, as well as a BSc in Industrial Engineering from Amirkabir Univeristy of Technology in Tehran. He has worked as a research coordinator for joint sustainability projects between NUS and Singaporean organizations, as a marketing research analyst for Gita Data Mining Research Institute , and as a manager for the marketing research project done for Esfahan Steel Company. He is affiliated with a multitude of international associations such as the Center for Social Development Asia, ASEAN CSR Network, INFORMS and American Marketing Association. His research focuses on new product diffusion models and on building quantitative models to explain consumers’ choices.