She specialises in interaction and value co-creation across organisations and individuals, with a particular passion for university-business collaboration. Her research and managerial expertise in this area was recently recognised in her appointment to the South Australian Science Council and the Scientific Board of the University Industry Innovation Network. Dr Plewa has won a number of competitive research grants, with her research published in internationally recognized journals, such as R&D Management, Higher Education, the Journal of Business Ethics, European Journal of Marketing and others.