Gary's research and teaching focus on marketing principles, both classic and modern. He has created and taught courses on branding and salesmanship. Prior to teaching at Moravian, Gary taught at the University of Maryland and was a Senior Manager of Market Research at Verizon. In his earlier life, Gary was a Sales Engineer for Motorola. He has also worked as a marketing consultant for both large and small organizations with an emphasis on understanding human motivation. Always fascinated by why people make the purchase choices they make, he has spent the last several years studying the use of story structure and internet technology in creating and spreading a brand message. Gary enjoys the outdoors, travel, and soccer whether he is coaching, or attending games. He lives in Allentown, PA with his wife and children.