In 2003, he was seconded for service at the university’s Sports Academy. Dr. Aminuddin Yusof received his tertiary education in the United States; his B.A. from Wilmington College, his M.A. from University of Illinois at Urbana Champaign, and his Ph.D. from the University of Connecticut. His areas of expertise are Sport Management, Sport Tourism, and Sport and Tourism Communication. He has several research publications that have been presented both locally and internationally.