His areas of interest are internet marketing, educational marketing and social media marketing. He taught a variety of marketing and research courses at the European University Cyprus and previously he taught marketing related courses at London Metropolitan University. He has presented academic papers in various national and international conferences in the areas of are internet marketing, educational marketing, social media marketing and gaming marketing. He published research papers in various academic journals and worked as a researcher in various research projects such as INECVET (INnovation ECostystems for Vocational Education and Training) SHADOWS and GET UP.