He started college as an engineering student, but found irrational human behavior far too fascinating to ignore. His transition into psychology led him to study how humans and nonhumans alike make decisions. Unfortunately, pop psychology is full of junk science and sham research on decision making, warranting a healthy dose of scientific skepticism. As a behavioral scientist at KU, he directs the Applied Behavioral Economics laboratory where he experimentally studies decision making in his quest to dispel myths and fallacies regarding why humans do what they do. Outside of his work, he consumes too much caffeine, is fanatical about KU basketball, and tries to enjoy the outdoors with his wife and two Jack Russell terriers.