Mason School of Business, and Founding Director of the Jim and Bobbie Ukrop Innovation & Design Studio (www.wmidstudio.com). He earned his Ph.D. from the University of Texas at Austin, a M.B.A. from the University of Virginia's Darden Graduate School of Business, as well as a B.S.E. in Mechanical Engineering and a B.A. in Psychology from Tufts University. His research interests include sustainable consumption and product design. Dr. Luchs' research has been published in the Journal of Marketing, Journal of Consumer Psychology, Journal of Product Innovation Management, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Consumer Policy, Journal of Marketing Management, Journal of Research for Consumers, and the Journal of Business Research.