Frequently quoted in the press, including in the New York Times, Brandweek, the International Herald Tribune, and the Washington Post, she is a leading contributor to industry views on leveraging the Internet for branding. Dr. Tuten has served consultant and guest professor roles internationally and in the United States with organizations that include Samsung Electronics, Royall & Company, the Martin Agency, and the NFL Coaches Association. She has twice served as a Fulbright Scholar and has won national and institution-wide awards for teaching excellence.