His studio is based in Phoenix, Arizona. Reed is passionate about photographing people. His portrait photography is influenced and inspired by the work of the great Arnold Newman. Reed's skillful direction and empathy allows him to connect and relate to his subjects. He is known for his ability to bring out the best in everyone and as a result, each frame shows his subjects in their best light. Thats why he‚ has been hired to photograph covers for Forbes Magazine, Fortune Magazine, Newsweek Magazine, Time Magazine, Sports Illustrated and USA Weekend. His reputation for excellence is why he has been commissioned for some of the largest corporations in the world, including Bechtel, Hewlett-Packard and IBM, to photograph portraits for their annual reports.