He obtained a Doctor’s degree in literature from East China Normal University and a Post Doctor’s degree from Fudan University. He focuses on the study of mass culture, mass media and consumption culture. His published works include Transcending Jianghu—interpreting Jin Yong’s TV Drama Series, Consumption at Huaihai Road, The Last 17 Year of Fu Lei’s Life, and Studies on Japan’s Animation Culture. In recent years, he gave dozens of lectures at universities and public organizations (TED) in Shanghai.