His passion is in portraiture, Entertainment, Fashion, Celebrity Portraiture and Documentary contexts. James' Editorial clients include L'Uomo Vogue, Harpers Bazaar, Vogue Living, Grazia, Horse Magazine, Entertainment Weekly, Empire and Vanity Fair.Advertising and publicity shoots for Films such as The Hobbit, The Wolverine, Real Steel and Australia provided an insight and inspiration into the world of cinema which currently manifests in new work with Fashion Film Projects.