She is the wife of former Liverpool and England captain Steven Gerrard.Alex launched her own fragrance, named "Alex" on Oct 29, 2007, which was one of the top sellers of 2007. She wrote a weekly column for OK Magazine from 2009 until January 2013 and writes a weekly column for the Daily Mirror, titled "Go Shopping With Alex Curran". In 2010 Curran took to designing when she launched the Forever Unique by Alex Gerrard Collection. Curran was revealed as the model for the new 2013 Lipsy VIP Collection.Curran was dated businessman Tony Richardson prior to her relationship with Gerrard, while Gerrard was dating Jennifer Ellison. In 2002, they switched their lovers and Curran and Gerrard married on 16 June 2007, at the Cliveden House luxury hotel in Buckinghamshire.