He serves as a member of China Fashion & Color Association and China Sociologial Association. Professor Fu received his Master’s degree from Jiangnan University in 1998 and subsequently joined SJTU. Since the third year of his undergraduate study, he has showed a strong interest in consumer research. Thereafter, he put most of his research attention on the intersection fields of sociology and design. The main research focus includes Consumption Trends, Color Trends, and Enterprise Strategy, and etc. Besides academic activities, he has close research collaboration relationships with local and international renowned enterprises, such as Yamaha, Philips, Panasonic, GE, Lenovo, Dulux, Mazda, SAIC Motor, Ssangyong Moto, and Shanghai Volkswagen.