Kyle-Beth routinely advises on all aspects of advertising, marketing, and direct mail campaigns. In the social and new media areas, Kyle-Beth helps clients leverage social media platforms while protecting their brands and intellectual property. In particular, Ms. Hilfer counsels on such issues as managing employees in social media, running promotions, including sweepstakes, on social media platforms, user-generated content, e-commerce agreements, blogs, affiliate marketing, mobile marketing, testimonials and endorsements in cyberspace, and e-mail marketing. http://www.dailydirectmarketingtips.com Ben Waugh