Her research interests include consumer privacy issues, cross-cultural marketing and retail atmospherics. Prior to joining Quinnipiac University, Ereni got her Ph.D. from the University of Massachusetts- Amherst and her M.A in Integrated Marketing Communications from Emerson College in Boston, MA. Ereni has taught undergraduate consumer behavior and marketing research at the University of Massachusetts, Amherst and currently teaches Integrated Marketing Communications, and Advertising Strategy to undergraduate students.