His work specializes in health behavior change, men's health, and audience segmentation. His most recent research developed the "Control Identity" Personality Typology that aims to assist health education and intervention efforts for tailoring messaging strategies. Dr. Rovito is a Fellow of the Foundation for Informed Medical Decision Making, the Albert Schweitzer Foundation, and the Information Technology in Society Research Group. He is also a co-faculty advisor for the Public Health Graduate Student Council and Director of the Temple University Men's Health Information and Research Collaborative.