Toney authorized Johnson Products to use her likeness on this packaging and in these advertisements, but the authorization agreement stated that any additional uses of her likeness would be negotiated separately. Johnson Products sold the Ultra Sheen Supreme line of products to Carson Products, who later sold the line to L’Oreal USA. L’Oreal USA then sold the product line to Wella Products. After these acquisitions, Toney brought suit against Wella, L’Oreal USA and related parties claiming that their use of her likeness in connection with the packaging and promotion of the Ultra Sheen Supreme product beyond the authorized time period violated her right to publicity in her likeness, as protected under the IRPA.