She has parlayed this wealth of knowledge garnered during her 20-year career into business advising with Predictive Results. Penland’s weekly column reported on in-depth case studies of real-world business issues (e.g., human resources, finance, sales, technology, regulation) providing readers with proven strategies to help their companies. She now works directly with CEOs, COOs, and business owners to help them not only hire the right people for each job, but to then manage their workforce most effectively. Penland specializes in helping businesses grow sales, reduce turnover and develop leaders.