He has more than 25 years’ experience in problem gambling and over 30 years’ experience in alcohol and drug addictions. Mr. Nilsson is the founder and CEO of Sustainable interaction (Si), a company specialising in problem gambling. Si has developed many cutting edge products such as GamTest, Playscan and an online self-help program for problem gamblers. The company also helps national and international gambling operators improve their knowledge in problem gambling. Si’s responsible gambling education program for retailers, staff and casino personnel has received an award from the World Lottery Association.