She did her PhD on ‘The Use of English in Advertising: A Study in Lexical and Syntactical Patterns’ from BITS, Pilani in 1996. Apart from advertising, her areas of interest include technical communication, linguistics, and Business communication. She is a licensed trainer for Springboard Development Program (U.K.), which is internationally recognized women’s development program. She has presented papers in various national and international conferences and talks at various platforms. Besides this she has authored various books and contributed in and edited various national and international journals and she has to her credit various publications as well.