She received a Minor with Diploma in Organizational Communication with honors from Voronezh State Technic University, Russia in 2004; her B.S. in Business Economics and Management with honors from Voronezh State Technical University, Russia, in 2006; and her Ph.D. in Marketing from the Department of Marketing from the LeBow College of Business, Drexel University in 2012. Her teaching areas and interests are Consumer Behavior, Marketing Strategy, Integrated Marketing Communications, Advertising Managemen and Research, Electronic Commerce, Principles of Marketing, and Marketing Research. Her research areas and interests are Brand Inference/Anthropomorphization, Firms’ Crisis Management and Brand Performance and International and Cross-Cultural Branding.