Her research focuses on understanding the appeal, motivational pull, and effects of entertaining media. Allison's work on the underlying role of morality in determining attention to and retention of messages in entertainment has special relevance for the Media Neuroscience Lab. In her recent research, she has focused on understanding the motivational determinants of online game use and enjoyment, particularly in games for corporate communication and behavior change. With her work and expertise Allison is involved in a number of media neuroscience projects including the the lab's project "Neural Responses to Social Norm Violations in TV Dramas."