Cofrin School of Business, University of Wisconsin–Green Bay. He holds a Ph.D. degree in Business Administration-Marketing from New Mexico State University, an M.B.A. degree from University of California, Riverside, and a B.A. degree (Magna Cum Laude) in Business Administration-Marketing from Eastern Washington University. He currently teaches Introductory Marketing, Marketing Research, Marketing Management, and Consumer Behavior at UWGB. Prior to UWGB, he's also had extensive experience teaching International Marketing.