His ability to craft considered cinematic narratives has established him as an award winning commercial director. His versatility as a director has seen him create award winning and effective commercials for brands such as House of Travel, Anchor, Nokia, Virgin, and Google as well as art based projects for collaborators including Ksubi, Kirin Beer – Big in Japan, Soulwax and Daft Punk. 2017 sees the release of his long-form film project, THE LINES.