She received her Ph.D. in Management from the Sprott School of Business at Carleton University. Her research takes a unique perspective on exploring adoption behavior. While most researchers focus on consumers’ reactions to adopting new technologies, her research focuses on simultaneous users (those who use both incumbent and new technologies). Dr. McNeish believes that understanding the attitudes and behavior of simultaneous users has the potential to lead to more efficient and effective new product development. She has a particular interest in paper documents (e.g. bills and statements and textbooks) as powerful examples of resilient technologies.