His research interests include consumer decision making, electronic media, promotion, and retailing. His publications have appeared in marketing and e-commerce journals such as Journal of Advertising Research, Journal of Interactive Marketing, International Journal of Accounting Information Systems, Journal of International Consumer Marketing, International Journal of Retailing and Distribution Management, Managing Service Quality, Journal of Advertising Education, and Journal of Marketing Education. He teaches quantitative graduate marketing courses such as marketing research, marketing engineering, and interactive marketing; new technology courses such as e-commerce; introductory marketing for undergraduates; and, consumer research for doctoral students. He does consulting in the areas of direct marketing and predictive modeling.