He is a 2006 graduate of the University of Nevada, Las Vegas (UNLV) with a PhD in Educational Psychology. He has also earned a Master’s degree in Human Resources Psychology and a Bachelor’s degree in Psychology. He joined UCF in August 2006 after a 20-year career in human resources management and performance consulting working with the world's most successful companies including GE, NBC, KPMG, the NBA, along with other global technology, insurance and pharmaceutical organizations. Currently, Bobby teaches a variety of classes at the graduate level in motivation, learning, cognition and intelligence. Dr. Hoffman has numerous scholarly publications in leading scientific journals in the field of educational psychology, performance consulting and technology.