In particular, he focuses on the interaction between a person’s personality traits and their social network. He has published in peer-reviewed journals on the topic and frequently presents his research at academic conferences. He also spends his time researching the psychology of video games, and teaching Consumer Psychology to MSc students at London Metropolitan University.Alongside his academic research, he regularly works with organisations to provide evidence-based solutions using behavioural science. Previous clients include Unilever, IMS Health, Sainsbury’s Supermarkets, and the UK’s Department of Work and Pensions.