He graduated from Delhi University.In 1999, Balhara was placed second runner-up in the Gladrags Manhunt Contest. Subsequently, he modelled for designers such as Rohit Bal, Hugo Boss, Tommy Hilfiger, Zegna, Ritu Kumar, Tarun Tahiliani, Aki Narula and J J Vallaya. He has participated in India Fashion Weeks and Paris Fashion Week, as well as appearing in print advertisements for brands such as Indigo Nation, Digjam Suitings, Nirma Soap, Liberty Shoes and Charaghdin Shirt.Balhara had a background in theatre and has acted in the NDTV Imagine TV series, Radha Ki Betiyan Kuch Kar Dikhayengi.He and the Punho Boxing Academy have started Punho & Ajay Balhara Promotions to promote professional boxing bouts in India.