Since 1998, he has produced hundreds of events promoting English language in public places around his country, such as the Forbidden City, the Great Wall of China or Marco Polo Bridge. Li made public appearances for more than 13 million people and has promoted English studies as a patriotic mission and a way to self-improvement. Conducting his audiences with propaganda slogans, Crazy English portrays a true self-made man, seen as a pop star or as a charismatic political dictator.