She was a professor at the University of Florida for four years, teaching principles of public relations, crisis communication, public relations strategies, and crisis/risk management for both undergraduate and graduate students. She also worked for DePaul University as a professor. Her research interests include corporate social responsibility communication, corporate communication and crisis communication management. Her work has been published at Journalism & Mass Communication Quarterly, Journal of Public Relations Research, Journal of Advertising, Journal of Business Ethics, Public Relations Review, and other international communication related journals. She has won six top faculty research paper awards from ICA and AEJMC and was awarded a Page Legacy Scholar grant award in 2013.