His studies in the ontology of electronic game play, ranges from representations of death and violence in video games to human-machine interaction, gaming and the construction of player subjectivity. A founding member of the NYU Faculty Council on Games, he also serves as a member of the advisory board of the New York chapter of the Digital Games Research Association. His latest research, commissioned by Offerpop, a ‘next generation’ social media marketing company, finds that Social media outranks TV, newspaper and online advertising as source for consumers’ holiday buying decisions. Mark Cooper is Co-Founder and CMO of Offerpop, a fan-marketing platform for Facebook and Twitter. Thousands of companies use Offerpop to run promotions, sweepstakes and fan engagement programs – launching campaigns in minutes and tracking performance in real-time.