She grew up in Lahore and received her academic training in Mathematics and Computer Science. Always, a storyteller at heart, she left the world of science and turned to advertising to learn the craft of filmmaking. In 2001, she joined Columbia University's MFA Film Directing program and graduated as a Dean's Fellow. In 2008, she founded an indie film production house in Lahore, Zambeel Films, and is in development with two feature film projects.