After earning his undergraduate degree in economics in 1979, Dr. Herche worked as a market analyst for Intel Corp. and later joined the staff of Hewlett Packard. Since earning his Ph.D. from the University of Oregon in 1989, Dr. Herche has focused much of his research efforts on cross-cultural marketing strategy, sales management and customer service/satisfaction. He has published over two dozen articles in academic journals and conference proceedings these topics. His interest in marketing stems from his conviction that exchange management can enhance everyone's lifestyle.