Her interest in design also started at a young age with an avid art collector for a father. After gaining a degree in business studies, Hedda started out her career in marketing and communications. A love of interiors led her to study Interior Design in 2009 and in 2012 she started a design studio specialised in conceptualising and project managing renovations of old buildings for private clients. On a day-to-day basis Hedda can be found putting together materials and colour schemes, coordinating suppliers, managing building sites and planning new projects. Hedda joined Holly as partner in January 2017.