He earned his Ph.D, in Marketing at Cairo University with a co-supervision from Huddersfield University’s Business School in England. Prior to joining Abu Dhabi University, he worked at Cairo University for more than 15 years and at the UAE University for 10 years. His main research interests are consumer behavior, retailing, and market segmentation. He published many articles in marketing in international and regional journals. His work has appeared in the Facilities Journal, International Journal of Retail & Distribution Management, International Journal of Business and Social Science, Journal of Economics and administrative Sciences, and Arab Journal of Administrative Sciences.