The main point of his book is that “hell is not forever, and love, in the end, wins and all will be reconciled to God” (ibid., p. 109). The book has become a best-seller. Why? A simple story gives the answer. The famous vaudeville and movie comedian W. C. Fields was an alcoholic and an outspoken unbeliever. One day a friend came into his room unannounced and found him reading the Bible. The friend was astonished and asked him why he was reading it. Fields said, “Looking for loopholes. Just looking for loopholes.” A “loophole” is a way to evade, a way to escape. That’s really what Rob Bell has given in this book – a series of loopholes, evasions, and attempts to escape the awful reality of an eternal Hell. It will certainly appeal to people, like W. C. Fields, who are “looking for loopholes.” Bell gives plenty of them, including the idea that “in the end....all will be reconciled to God” (ibid).