Mr. Lynch focuses particularly in the areas of ESOPs, Entity Management, Contract Negotiation, and Brand Maximization. Mr. Lynch has leveraged his previous entertainment industry experience into a specialty transactional practice in entertainment law, where he represents the business, professional, and personal interests of creative talent, entrepreneurs, and companies on the vanguard of the mass media industries. Mr. Lynch prepares and negotiates agreements on behalf of artists, writers, media executives, personal managers, producers, production companies and media companies. He also advises entertainment clients on brand management and brand maximization opportunities.