She specializes in account planning and advertising campaign development at Texas State University. Buschhorn has a BS and MA in Advertising with a concentration in Marketing from The University of Texas at Austin. Before joining the Texas State faculty, Buschhorn spent more than 20 years specializing in advertising and business planning via primary and secondary research to develop strong business positioning for several of the nation’s largest, advertising agencies including GSD&M, McCann Erickson, and TM. She co-founded a highly successful strategic business planning company with McGarrah Jessee. She excels in overall business strategy and communications implementation.