Chuck has published articles in the Journal of Advertising, Journal of Current Issues and Research in Advertising, Journal of Business and Psychology, Journal of Business Ethics, and other business publications. He and Marc Weinberger are the co-authors of Humor in Advertising: A Comprehensive Analysis published by M.E. Sharpe. He has previous work experience as a regional sales representative and as a small-business owner. He has worked as a consultant for government agencies, small businesses, and Fortune 1000 firms.