The video follows Karber as he distributes A&F clothing to the homeless. It is Karber's hope that the "cool" and "attractive" customers of A&F will be turned off by the brand because tons of homeless people are wearing the clothes that are supposed to be "exclusionary". At the same time, Karber is doing a great public service by providing homeless people with new clothes to wear. Of course Karber has received a bit of backlash for this project. Some feel that it is wrong of him to "use the homeless as pawns in his game of revenge". Despite the execution, it seems that Karber's intentions are good in nature.