She has written articles about breastfeeding and the science of breastmilk. She is a trained peer supporter and is passionate about helping mothers to breastfeed. In 2015, she joined the team that produced the UK’s first World Breastfeeding Trends Initiative report, which documented the country’s performance in terms of its breastfeeding strategy. Frustrated with the way that breastfeeding is discussed in the media, and seeing the difficulty so many mothers have in accessing high quality practical support – particularly with recent cuts in so many areas – she founded the Better Breastfeeding campaign in 2017.