His work centers on the rhetorical processes through which landscapes are constructed and mediated, from the branding of urban areas to the operation of open-air museums and the day-to-day work of site guides and interpreters. Ongoing efforts include Time Is, Time Was, Time Is Past, a speculative project on immersive pedagogy in historical landscapes; 79 Views (of the Gateway Arch), a photographic and historical survey of the official neighborhoods of St. Louis; and Cultivating for Country, a collaborative study of the multicultural allotment gardens of metropolitan Stockholm. Parscher was previously a Visiting Assistant Professor at the Sam Fox School of Washington University in St. Louis. He received an MLA from the Harvard University Graduate School of Design and a BA from Sarah Lawrence College.