He received his Ph.D. in Marketing from the University of Oregon in 2007. His primary teaching responsibilities at the University of Richmond include teaching the Marketing Department's Strategic Brand Management, Sports Marketing, Entrepreneurial Marketing, and Marketing Management courses at both the undergraduate and MBA levels. Adam's research focuses on three main topic areas, brand management, relationship quality, and performance outcomes. Adam's work has been published in Industrial Marketing Management, the Journal of Services Marketing, the International Journal of Logistics Management, and Sports Marketing Quarterly. Adam has a strong background in developing marketing and branding strategy, and he works with a number of top companies and brands around the country.