In 1999 he established Procycling, a professional cycling news website and monthly magazine for an international audience. William has covered the Tour de France since 1990 for various newspapers and magazines, including the Sunday Times, the Mail on Sunday, and Cycling Weekly. He also reported on the 2001 Six Nations rugby tournament and the 1996 Olympic Games, as well as the world cycling championships and all the major bike racesFotheringham, William is the author of 'Century of Cycling The Classic Races and Legendary Champions' with ISBN 9780760315538 and ISBN 0760315531.