He joined George Mason University in 2014 from the University of Central Florida. Broadly focusing on innovation, Gautham Vadakkepatt’s research focuses on the effect of a firm’s social media strategy on product adoption, corporate governance mechanisms that facilitate innovation and understanding how financial decisions impact a firm’s marketing and innovation outcomes. His research has been published in the Journal of Marketing, Journal of Interactive Marketing, and Marketing Science Institute Reports: Working Paper Series. He is the recipient the discipline-wide 2015 MSI/H. Paul Root Award from the Journal of Marketing. He serves on the editorial review board for the Journal of Business Research and as an ad hoc reviewer for other premiere marketing journals.