His research interests include topics in communication studies and environmental humanities, including use of new and traditional media, public opinion, perceptions of land use, social norms, and the role of place in environmental advocacy. James holds a Ph.D. from the University of Wisconsin – Madison, Department of Life Sciences Communication. He also holds an M.A. from the School of Journalism & Mass Communication at the University of Wisconsin – Madison and a B.S. in Psychology from the University of Wisconsin – La Crosse. Prior to graduate school James served as a worker/owner at an organic whole grains bakery cooperative, hardware store sales associate, and performing songwriter.