Dr. Li teaches undergraduate and graduate courses, including an online research workshop. His research has explored a wide variety of issues, including mobile... read moreadvertising, online consumer behavior, and the effects of interactive messages. He has published articles in more than a dozen academic journals. He is also the Editor of the Journal of Interactive Advertising and a reviewer for several major journals. He has been interviewed and quoted on interactive advertising and e commerce issues in The New York Times, The Washington Post and other news publications. Dr. Li holds a PhD in mass media and advertising from Michigan State University and Masters and Bachelors degrees from Renmin University in China. In addition Dr. Li was a Fulbright Scholar at Nanyang Technological University in Singapore.