Before joining the Baylor faculty in 2014, she completed her PhD in Business Administration at the University of South Carolina. Dr. David’s research focuses on consumer behavior and well-being and appears in numerous journals including the Journal of Business Research, Journal of Advertising, and Psychology & Marketing. She has been interviewed and quoted in ABC News, Fox News, Oprah.com, Redbook Magazine, Consumer Reports, Health Magazine, MedicalResearch.com, among others.