She earned her PhD in management information systems from the College of Business Administration, Seoul National University, Rep. of Korea, in 2013. She earned her MA in information technology management from Information and Communications University, Daejeon, Rep. of Korea and her BS from Pohang University of Science and Technology, Rep. of Korea. From 2003 to 2013, she worked for Electronics and Telecommunications Research Institute, Daejeon, Rep. of Korea. Her research interests include electronic word of mouth, social media, information adoption, and open collaboration.