She received her PhD from Leonard N. Stern School of Business, New York University. Beibei’s research interests focus on exploring how large-scale, fine-grained individual information can help understand human behavior and interactions across channels, and how the digitalization of human behavior can lead to transformations in various domains, such as marketing, finance, healthcare, and urban transportation. Beibei is the winner of the Google Faculty Research Award (2015), the Adobe Faculty Research Award (2015), and the Junior Marketing Researcher Award (2015). She won Best Paper Awards at WWW 2011 and ICIS 2012. She is also the winner of the INFORMS ISS Nunamaker-Chen Dissertation Award (2013), the ACM SIGMIS Doctoral Dissertation Award (2012) and the Herman E. Krooss Doctoral Dissertation Award (2012).