She joined NUS in 2006 after receiving her PhD in business administration (marketing) from the University of Chicago. Prior to that, she obtained a BA in international economics and a PhD in law (demography) from Peking University and was an associate professor in PKU’s School of Economics. She also visited Harvard University as a research fellow (1998-1999) and University of Michigan as a visiting associate professor (2012-2013). Dr. Chu’s research interests include platform markets and sharing economy, e-commerce, social media, P2P market, high-tech markets, distribution channels, retail competition, networking, and emerging markets. Her research has appeared in top marketing journals. She was a 2011 MSI (Marketing Science Institute) Young Scholar and won NUS Business School Outstanding Researcher awards in 2008 and 2011