With his wife, Suzy, they founded Bella Italia in 2003, a retail store in Bethesda, Maryland that specialized in artisinal products from Italy, including gourmet foods, hand painted ceramics and luxury housewares. In 2014, they relocated and rebranded, and are now Via Umbria in Georgetown, D.C. Bill and Suzy travel to Italy frequently to find new products to import and to broaden their understanding and appreciation for the Italian culture and lifestyle. In 2008 they purchased a villa in Umbria, just outside the village of Cannara, as a rental property. Those in search of la dolce vita should visit Via Umbria at 1525 Wisconsin Ave NW, or www.viaumbria.com.