He holds a PhD in Marketing from the Kellogg School of Management at Northwestern University. Prior to joining INSEAD, he was a faculty member at HEC Paris and has experience in the advertising industry. At INSEAD, he teaches both in the MBA and Executive Education programmes (for companies including Sanofi, Abbvie, Biogen, Grünenthal, Moët Henessy, Diageo, Pernod Ricard, Ferrero, Adecco, Old Mutual, Sonepar, Nitto Denko etc.) and co-directs the Leading Digital Marketing Strategy Programme.