He has published articles in several journals, including Communication and Critical/Cultural Studies, Communication Education, Critical Studies in Media Communication, Folklore, Journal of American Culture, Journal of American Folklore, and Rhetoric Society Quarterly. An award-winning teacher, he offers courses on rhetorical theory and criticism, folklore studies, and social theory. He currently serves as the Director of the university's Junior Year Writing Program and is an elected member of the Board of Directors for the Massachusetts Teachers Association, one of the largest democratic organizations in the commonwealth. More information on his research, teaching, and service is available at www.umass.edu/communication/faculty_staff/gencarella.shtml.