He was born in Genoa, Italy. He showed love and talent for music at an early age. At fourteen, he could play drums, keyboard, bass and guitar. He toured Europe at the age of eighteen, and by the time he was twenty, started his career as a music producer and arranger in London, UK. Roby Meola is currently working for major Advertising agencies and TVC productions company all over the world. Among his clients are McDonalds, Nescafe, T-Mobile, CocaCola, Pepsi, O2 and many more.