Ludden was trained as a designer and as a researcher and is now a specialist on design for behaviour change in both health and mobility. Her work focuses on developing both products and product-service systems that help people change their lifestyle in order to improve their (physical as well as mental) health. As a project leader in several design for behaviour change projects, she has experience in developing such services in collaboration with industrial parties. Ludden is a member of the board of The Design & Emotion Society and connects with this international network of designers and researchers. She has published in several journals including Design Issues, The International Journal of Design, and Empirical Studies of the Arts. Project Advisors Prof Martyn Evans, Lancaster University , UK