She’s a hiking enthusiast, a blogger, and a lover of animals. Sato owns several pets: one dog—an adorable Shiba Inu named Kabosu—and two cats. Sato kept a blog of photos documenting her pets, and eventually the blog became a big hit in Japan. Kabosu was featured in pet magazines and developed a small but devoted following. Then, in 2013, a photo of the dog—perched on a couch, paws crossed, eyes glaring—found its way into the global blogosphere. As it passed through web communities like 4chan, Reddit, and Tumblr, it gradually mutated into the meme known as Doge. The meme splashed Kabosu’s visage with rainbow-colored Comic Sans type, narrating the Doge character’s thoughts in broken phrases like “Wow,” “So scare,” and “Such amaze.”