He specializes in community based social marketing and utilizes the methodology to develop research and Extension programs with the clientele of the CLCE. He has an MA in Latin American Studies and a PhD in Anthropology, both from the University of Florida. He has conducted extensive research with farmers in Florida, including dairy, organic and vegetable producers as well as nursery and fernery operators. In addition to his interests in social marketing and community participation in the service of natural resource conservation, he has experience working with migrant farm worker communities and has spent time in Haiti conducting anthropological research.