Prior to coming to Temple University, Avi spent 12 years at the Department of Education, Ben Gurion University in Israel where he taught and chaired the graduate program in educational counselling. Avi’s research interests concern understanding people’s motivation, engagement, and development. Working primarily within the framework of Achievement Goal Theory, Avi has been investigating the role of students’ purposes for engagement in their cognitive, affective, and behavioral engagement in school, as well as the role of the educational context in students’ purposes and their engagement. More recently, Avi has been interested in the relations between motivation and identity formation processes and for the past few years he has engaged in collaborative design-work with educators to integrate student identity exploration into the curriculum.