Based in Sydney, he is a senior advisor on policy and communications with global public health organisation, Vital Strategies, and oversees the organisation’s tobacco control, road safety and sodium reduction social marketing programs in China and South-East Asia. He is an Adjunct Professor in the School of Public Health at the University of Sydney and was previously senior advisor on social marketing and research to the Australian Department of Health, consulting across a broad range of public health areas. He was recently honoured with an Outstanding Contribution to Social Marketing award at the inaugural World Social Marketing Achievement Awards in 2017.