Before arriving at Emerson, Lieb held numerous marketing and business development positions in the music industry, including posts with Atomic Pop and Newbury Comics Interactive. She also worked as a researcher for Harvard Business School and as a freelance writer for Billboard and Rolling Stone. Lieb published her first book, Gender, Branding, and The Modern Music Industry: The Social Construction of Female Popular Music Stars, with Routledge in 2013. Her latest work, “Pop Stars Perform ‘Gay’ For The Male Gaze: The Production of Fauxmosexuality in Female Popular Music Performances and Its Representational Consequences” appears in Production Studies, The Sequel! (Routledge 2015).