She received her Ph.D. in Marketing from Rotterdam School of Management (RSM), Erasmus University and she was a visiting Ph.D. at Harvard Business School. Her expertise lies in the fields of consumer behavior, brand relationships and marketing. Her work is published in the Journal of Consumer Psychology and the Journal of Consumer Research. Her work has been featured on Scientific American, National Public Radio, U.S., as well as in popular international marketing and news blogs (e.g. The Consumerist).