Prior to join Ming Chuan University, she was an assistant professor at Chinese University in Hong Kong. She hold a doctoral degree and a Master of Management in Hospitality from the Cornell University School of Hotel Administration. Her research focuses on strategic information system in the service industry and 3D virtual worlds, including IT-enabled customer service systems in the hotel industry and value co-creation through information technology in the tourism industry. Iris’s work has been published by the Center of Hospitality Research and in European Journal of Information Systems, The DATABASE for Advances in Information Systems and Annals of Tourism Research. She is also a chapter author for the Handbook of Research on Contemporary Theoretical Models in Information Systems.