He heads the architectural practice Bjarke Ingels Group which he founded in 2006. In 2009 he co-founded the design consultancy KiBiSi. Known for his innovative and ambitious designs and projects, many of his buildings defy traditional architectural conventions and dimensions, and are often highly photogenic, ranging from representations of mountains to snowflakes. He often incorporates sustainable development ideas and sociological concepts into his designs, but often tries to achieve a balance between playful and practical approaches to architecture.