Her research examines situational influences on individuals’ judgment and decision, goal-setting, goal-directed activities, and self-perception. Professor Gao’s research has been published in top-tier academic journals such as Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology. Prior to joining CUHK, Professor Gao received her Ph.D. in marketing from Stanford University, her Master’s degree from UIUC, and her B.A. from Peking University.