He obtained his PhD in linguistics from Queen Mary-University of London in 2011. In his PhD thesis, from which this chapter is extracted, El-Sharif embarked upon on the implications of using conceptual metaphors in Prophet Muhammad's discourse and its persuasive power within the framework of Islamic religious discourse. Currently, El-Sharif's research interests and academic contributions is mostly oriented towards the applications of contemporary approaches to critical discourse analysis, language and identity, and persuasion on different genres of discourse.