He recently graduated from Stevens Institute of Technology studying film. Simms began his film career working on small projects. He has directed and shot two independent movies, Eddy, the Dectective and Bottled. In addition to doing creative film projects, Simms runs a growing production company called RUX Media (www.ruxmedia.com). RUX specializes in video promotion and marketing as well as logo design and graphics. He has worked with numerous clients through the production company including larger companies such as Wiley Publishing.