Her research concentrates on the emotional domain of product development and nurturing empathy between the designer and user. She has co-edited four books (Focus Groups Supporting Effective Product Development and Design; Emotion: The Experience of Everyday Things and IMPACT: The Synergy of Design, Business and Technology). More recently she edited REALIZE: Design Means Business. Her PhD was awarded from the Department of Design and Technology at Loughborough University (UK) and concentrated on developing empathic design research methods to support more effective innovative product development through empathic designing. She concentrates on enhancing quality of life for elders and people with special needs through more effective product solutions.