He has a First class honours BBA from Simon Fraser University, an MRM from Simon Fraser University and a PhD in Transportation Technology and Policy for the University of California, Davis. He explores transitions to sustainable energy systems. He draws from disciplines of economics, psychology, sociology and engineering to investigate the nexus of technology, environmental policy, and consumer behaviour. Jonn was recognized as“Young Researcher of the Year” at the OECD’s 2011 International Transportation Forum.His specific research interests include: adoption of pro-environmental technology; electric mobility and alternative fuel vehicles; consumer attitudes, values, lifestyle and social influence; citizen acceptance of energy and policy; energy system simulation modelling; and climate policy design and impacts. http://www.rem.sfu.ca/people/faculty/jaxsen/