He has majored in photography for 3 years and continually anticipates working with talented and amazing people. He first began filming with a DSLR to shoot music videos but soon realised photography was his calling. Taking photos felt very to natural to Sam and he loved the images he would create. The reactions he received from his clients and friends for his work inspired him to learn and grow within this principle. Creating amazing images that enhance the visual impact of brands, people and artists are what drives his motivation. He has featured in The Guardian, Pause magazine and acquired a front cover and editorial in Absolutely Magazine Notting Hill. Highlights in his career include shooting with an EMI signed artist and getting a front cover on a printed magazine.