He heads up a team of scientists and plays a significant role in the human genome project. Some might call it science by press release. The specter of some new medical treatment and the hoopla surrounding it have become the golden pathway to public funding and private grants. Isolating a gene and linking it to a specific disease, coupled with a timely press release, can produce a blip in stock values with an upward curve like Madonna's tits, and can lead a board at a biotech firm to the euphoric equivalent of a corporate climax.