He has around 9 years of experience in teaching and over 7 years of industrial experience at different levels of management, prepare him to be an effective researcher and instructor. He is specialized in Marketing Strategy, Marketing Analytics, Consumer Behaviour, Sales Management and International Business. He has authored 32 papers in national and international journals and also completed in 2 International projects with Yale University, USA on Climate Change and Business Strategy. He has been involved in many consultation research projects, conducted various research workshops and also conducted training program in association with MSME and FIEO on various subjects of management. He is MBA from University of Wales, UK and PahD in Management from University of Indore, India.