His marketing prowess and sharp fiscal scrutiny ensured that the group never lost any money. He is also responsible for introducing noteworthy policies in the company that resulted in the timely delivery of every residential project. He is a person with core competence of Inventions, Quality, and Commitments within and outside the organization. He is considered as hardcore professional and tough work master. He is the person behind new tagline of the group “Hum Sapna Sach Karte Hain”. Mr. Hitesh Dhanuka is also the executive council member of CREDAI Rajasthan and Co-Convenor of RREE 2016 Expo Committee.