His extremely successful YouTube channel “Ashens” features a wide variety of content, mostly based around reviews of low-quality products. It boasts over 325 million views and 1 million subscribers. He created the series “Ashen’s Tech Dump” for BBC Online Comedy, “Ideas Men” for YouTube’s Comedy Week and co-wrote and starred in “Ashens and the Quest for the GameChild”, a full-length feature film released online in August 2013.