He holds a PhD in Production Operations Management with a specialization in Marketing Communications Management and Technology for the Broadcast and Print Media Industries (Business Operations Research & Development) from New York University. He also has an MA in Production Management, with a specialization in Marketing Communications Management and Technology from New York University, and a background in interior architecture design. His research areas of interest are focused around Consumer preferences in the Lebanese market, and the effects of information on customers’ bargaining power in Lebanon.