Her research interests include electronic marketing, E-commerce, M-commerce, consumer behaviour, mobile learning and areas related to marketing. She has mentored several post-graduate students, published papers in peer-review ISI and SCOPUS indexed journals, chapter books and international conference proceedings, and coordinated and participated in several research projects. She is the Editor-in-Chief to Labuan e-Journal of Muamalat & Society, a member in advisory board for several outstanding journals. She has sound experiences as speaker to public and private universities, government bodies on courses related to Structural Equation Modelling (SEM), Statistical Package for Social Sciences (SPSS), research methodology.