Louis. He obtained his Ph.D. in Marketing from the University of Houston. He also holds an MBA in Marketing from the University of Rochester. His research interests focus on sales force management and marketing - sales performance improvement. He has published articles in the Journal of Marketing, Journal of Marketing Theory and Practice, Journal of Personal Selling and Sales Management, Performance Improvement, and Human Performance, among others. He has also presented research papers at various national and international conferences. Prior to join the academia, he gained valuable sales, marketing, and management experience in the pharmaceutical and medical device industries in China. In addition to academic research and teaching, he helps American and Chinese companies improve their marketing and sales performance through consulting and advising efforts. CONTACT