Her research focuses on how organizations' environmental practices and community involvement (e.g., CSR) impact reputation, which in turn affects talent attraction and retention, employee engagement and consumer behaviour. She also examines the ‘dark side’ of CSR, studying when and why people become sceptical or cynical. Chelsea also conducts research on strategic human resource management and community engagement partnerships. She frequently presents her research for academic, business, and industry audiences, and has published her work in top journals. (Email: willness@edwards.usask.ca).