He holds a doctorate in communication from the Hebrew University of Jerusalem. He is the author and editor of three academic books and nearly 50 articles that were published in scholarly journals such as Journal of Communication, Communication Monographs, Communication Research, Journal of Advertising, International Journal of Communication, European Journal of Communication Research and others. His research interests include the content and effect of popular TV programming and advertising and their implications for public policy issues such as censorship and communication theories like cultivation and media system dependency. E-mail: amirhetsroni@gmail.com; amirhe@ariel.ac.il