His research interests are in open innovation, customer co-creation, digital media, knowledge creation, services management, and strategic marketing. His research has been published in journals such as Journal of Service Research, MIS Quarterly, Journal of Product Innovation Management, Research Policy, Journal of Retailing, BMJ Quality & Safety, Health Policy, Consumer Needs and Solutions, and Journal of Service Management. Prior to his academic career, he worked for several years in different management and marketing consultancies, operating in industries such as high tech, automotive, real estate, and insurance.