His academic background comprises linguistics as well as film and literary theory. His research is concerned with animation studies and transmedial theories, and relies mainly on narratological, poetic, semiotic, and cognitive frameworks. He is member of the editorial board of Animation: An Interdisciplinary Journal. He has recently finished his doctoral thesis titled Metalepsis in Animation: Paradoxical Transgressions of Ontological Levels. In his current research project, he examines functional, representational, and narrative strategies that are transferred from dominant traditions of the moving image to new uses of animation in Augmented Reality environments.