She has been a member of the Lerner College since 2006, upon completion of her doctoral studies at the University of Rochester. Michal received the University of Delaware teaching award (2013), and the Department of Business Administration outstanding research award (2012) and outstanding faculty award (2014). Michal’s research focuses on consumer decision making and specifically on financial decision making, crowdfunding, and prosocial behaviors. Her papers were published at top journals such as the Journal of Marketing Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes.