Her research interests in the area of consumer behavior include gender issues as it relates to persuasion, shopping behavior, and identity construction. Her dissertation was on how male consumers construct and negotiate their identities in the marketplace. She teaches Consumer Behavior to both undergraduate and graduate students as well as Customer Relationship Management in the graduate program. Prior to joining LUC, Linda got her Ph.D. from the University of Illinois at Urbana-Champaign in 2005, her M.B.A. from the University of Notre Dame in 1999 and her undergraduate degree from Indiana University in 1997.