N Mahalakshmi Dr Devi Shetty is an iconic figure in Indian business. Not only did he dare to dream of a world where access to healthcare is delinked from affluence, a quest in which most developed nations have failed, he also created a sustainable model to serve those who need but cannot afford cardiac surgery. Today, he is a role model for the thousands of social entrepreneurs in the country who are trying to build a sustainable business to cater to consumers that the late CK Prahlad referred to as bottom-of-the-pyramid. How Dr Shetty intends to expand and make high-end healthcare even more affordable is the subject of this issue’s cover story that starts on page 18.