His research focuses on narratives and persuasion. In particular, he is interested in the emotional and cognitive impact of media messages, the role of emotion and other message features in persuasion, and media stereotypes. He earned his B.A. in journalism and first M.A. in mass communication in China and received his second M.A. in communication studies at Washington State University. He taught public speaking and worked as the teaching assistant for several courses at Washington State University. Back in China, as an instructor in college, he taught a number of courses, including TV production, introduction to TV and radio, opinion piece writing, principles of public relations, and sports commentating. He also worked at a TV station for a few years before he came to the United States. He likes outdoor activities.