He specialises in shooting advertising and editorial for the fashion market both nationally and internationally. On his merit list are clients like H&M, Nylon, Specsavers, Maybeline New York, Inglot, Superga, OneCall, Dressmann IsaDora, S2, SVA magazine, STYLEmag, Batiste, IBEN, Tone Damli, Gabrielle, Anna of the North and many more.