Before she joined Edipresse, Ida was the regional Finance director of APCO Worldwide, the second largest independently owned PR firm in the United States. Ida is a fellow of the Hong Kong Institute of Certified Public Accountants and the Association of Chartered Certified Accountants, UK. She is a Certified Tax Adviser, Hong Kong and a member of the Society of Registered Financial Planners. She is also a Chartered Secretary, UK.