Before joining WPI, he was an assistant professor of informatics in the College of Business at Idaho State University, where he led the design and launch of new undergraduate and graduate programs in health informatics. In his current research, he is examining the applications of social media platforms, particularly in the context of healthcare. He use theories from different disciplines including information systems, social psychology, behavioral economics, and marketing, and employs a range of qualitative and quantitative techniques to understand how social media platforms can be effectively used in the healthcare domain and how those platforms can benefit health information consumers, healthcare providers, and the community as a whole. He earned a PhD in business administration from the University of Texas at San Antonio.