He received his Ph.D. degree in Business Administration (Marketing: Economics and Quantitative Methods) from the University of Chicago, Booth School of Business. His research interests focus on marketing and advertising in digital media platforms, consumer and firm behaviors in markets with network and social interaction effects, competitive product, pricing, and promotional strategies in IT-mediated markets. He has published papers in journals such as Management Science, Journal of Marketing Research, MIS Quarterly, Information Systems Research, IEEE Transactions on Engineering Management, Journal of the Association for Information Systems, among others.