His research interest include corporate reputation and brand management, corporate social responsibility, and sustainability. Specifically, his work examines the factors that drive corporate social performance (CSP) by firms, and how a firm's history of CSP impacts the payoffs from changes in its current CSP level. In a separate stream of research, he and his coauthors examine how consumers experience trade-offs between sustainability and functionality in products, and how firms can stimulate consumption of more sustainable products using this knowledge. His work has been presented at several national and international conferences, and has won the "best paper" award at the American Marketing Association's 2010 Marketing and Public Policy Conference.