She has worked in business journalism, management education, financial services, telecom and technology. Currently Paroma is Vice President, Public Affairs – SoftBank. Prior to that she was Director & Country Head, Corporate Communications & Public Affairs at Google India. She was also Vice President, External & Internal Communications at Bharti Airtel Limited where she headed internal & external communications for all four business units of Bharti Airtel- Mobility, Broadband & Fixed Lines, Enterprise Services & Direct-To-Home.