She is also a research member of the Centre for Rapid and Sustainable Product Development. She has a PhD degree in Marketing from the University Institute of Lisbon, a MSc degree in Marketing from the Catholic University of Portugal and a BSc degree in Management from the University of Coimbra. Her work was awarded as the best paper in track Global & Cross Cultural Marketing at the 2016 Winter Marketing Academic Conference in Las Vegas. Her work has been published in Industrial Marketing Management, Journal of Business Research and International Marketing Review. She serves as a reviewer for Journal of International Marketing, Industrial Marketing Management, Journal of Business Research and International Marketing Review.