He used to run a private weekly English newspaper, called The Sun in the 90’s which had a circulation between 3,500 and 5,000. The paper owed the success largely to the owners’ communication skills, in bringing renowned writers such as Sebhat Gebreegzaibher, Mulugeta Gudeta, Fitsum Getachew and many other emerging writers who launched their writing career there. After the Sun, Elias started a magazine called Focus, which was was trilingual (English, French and Amharic) magazine. Focus especially catered for the diplomatic community and many of the ambassadors in town were interviewed in the magazine. Last year, Elias came to Canada to visit his daughter and he prolonged his stay because of uncertainty and unrest at home. He paired with like-minded Ethiopians to launch the radio station.