She received her Ph.D. in Communication Science from the University of Connecticut. Currently, she is developing the Smeal College of Business Marketing Department's newest online Graduate Certificate in Marketing Analytics. Dr. Hammond has significant experience in the market research and consulting industry; she has worked with a variety of clients in such industries as adult beverage, HBA, technology, and media. Most recently, she was the director of Data Operations and Insights at Forrester Research, where she led the team responsible for the research design and operations of Forrester’s two largest syndicated data products. She continues to be actively involved in supporting organizations with data-driven insights and strategic application of analytics.