Her research studies consumer behavior, particularly as it relates to consumer welfare and well-being. In one research stream, she examines factors shaping the healthiness of people’s choices and consumption, primarily in the food domain. In a second research stream, she examines how choices for others affect consumer-consumer relationships and firm-consumer relationships. Her research has appeared in Journal of Marketing, Journal of Marketing Research, Management Science, Organizational Behavior & Human Decision Processes, and multiple public health and medical journals.