Before beginning her 2nd career as a prof, Vinita spent over 10 years as a reporter and editor in New York, co-hosting a weekly radio show, ‘The Asia Pacific Forum’ and working for publications like the Village Voice, Vibe magazine and T: the New York Times Style Magazine. At Ryerson, Vinita led a media education initiative, The Verse City Project, to encourage Toronto’s ‘priority’ youth to engage with media. In 2008, she traveled to Rwanda to work as a media instructor for the Rwanda Initiative. Her research is about race, representation and resistance in the media; she is currently producing an oral history website about hip-hop generation journalists.