She obtained her Ph.D. in Marketing from the Mays Business School at Texas A&M University. Her research interest is consumer behavior, specifically consumer decision making, digital marketing, and branding. Dr. Zhu’s current research investigates the impact of touchscreen technology on consumer’s judgment and decision making. Her interdisciplinary training in marketing, management, and computer science combined with her cross-methodological training in experimental methods and econometrics, provide her with a unique consumer, practitioner, and academic perspective. Her research has been presented at conferences hosted by the Association for Consumer Research (ACR), American Marketing Association (AMA), and Administrative Sciences Association of Canada (ASAC).