His work in the area of mental skills training for athletes began in 2000 when he was approached by a local professional golfer who was looking to improve his game by sharpening his mental skills. Dr. Roby saw this as a new and unique challenge. He immersed himself in the sport psychology literature, began attending sport psychology conferences, and completed additional training in applied sport psychology. In 2002 he officially opened his mental skills training business, Golf Psychology Consultants. Since that time, Dr. Roby has worked with scores of professional and amateur golfers, as well as athletes in other sports. He has come to be known as “The Go-To-Guy” for Mental Skills Training in Las Vegas.