She holds a doctorate in management from MDI Gurgaon, India. Her doctoral research work won the ‘Best Paper Award’ at Indian Institute of Science (IISc)¸ Bangalore. She has worked on research projects funded by the European Union (supported by NASSCOM, India) and other institutional funded projects. Vanita is Associate Editor of the International Journal of Rural Management (IJRM) by Sage publications and the International Journal of Innovation in the Digital Economy (IJIDE). Additionally, she is serving as a reviewer for various research journals and conferences like AoM and ICIS.