Hitters loves using light, and he knows that each new project will give him the opportunity to learn something new. Psycho-analyst, Hitters has developed great flexibility in his work allowing him to photograph models and celebrities, architecture and interior designs, products and food, all with the same mastery; both in the studio or on location. Hitters' keen eye has allowed him to work with prestigious global company giants like Tenaris, Phaidon, Whirlpool, Unilever, Four Seasons, Pernod Ricard, TV channels Fox, NatGeo, Telemundo, America TV, Discovery, Cosmopolitan TV, Televisa, publicity companies Agulla & Baccetti, VegaOlmosPonce, Leo Burnett, and has also had more than 200 publications with the likes of Wallpaper, GQ, Vogue, New York Times, Travel & Leisure, and Elle & Time.