Dr. Bruce received her PhD in Marketing from Southern Cross University in her native country of Australia. Having travelled extensively she has worked in China, Singapore, Australia, U.S.A and U.K in various marketing and consulting roles with both traditional firms, not-for-profits and start-ups. Her research is in consumer decision-making, investigating the influence image has on purchase decisions. She also mentors students in Marketing on potential careers paths, how to internationalize themselves and future study options.