Two years ago, he was virtually unknown, even in the small but tight-knit world of Tunisian rap. On November 7, 2011, he uploaded a shaky recording of one of his songs to Facebook. This was the same way he had always publicized his music, because political music like El General's was blocked by the Tunisian government at the time. Unlike his prior songs, though, this one, entitled "Rais Lebled," (roughly "Head of the State") went viral.