Her areas of research include Advertising and Persuasion, Integrated Marketing Communications, Media Studies and Green Marketing. Before joining SJMSOM, she worked as a lecturer at School of Communications and Media Studies, M.O.P. Vaishnav College for Women, Chennai and as a Guest Faculty at DoMS, IIT Madras and Chennai Business School. Her teaching interests include Integrated Marketing Communications, Marketing Management, Marketing Research, Business Research Methods and Media Studies. She has published in international journals and also, presented in many international conferences.