He has a doctorate in marketing from University of Massachusetts Amherst and also studied for his Masters in Business Administration (MBA) at the same institution. Prior to studying for his doctorate, Dr. Asare worked in different marketing, sales and business development capacities in business to business, logistics, and technology companies. He also started a couple of businesses before finally deciding to join the academic world. Dr. Asare has provided marketing consulting services to a number of companies and is currently a member of the Valley Venture Mentors.