Prior to becoming a professor, he has served in Novartis and Trident Group at leading positions having an experience of more than 22 years in teaching, training, sales and marketing. His teaching, research and training interests include Sales Management, Customer Relationship Management, Marketing Strategy and Service Marketing. He has his Ph.D. in consumer behaviour and Private labels and was a Gold Medalist during his Bachelors in Pharmacy. He is quite popular among students at IMT Ghaziabad for being approachable and friendly and holds the reputation of being a great career adviser and career coach).