She holds a PhD in Tourism Marketing Management and ICT Applications in Tourism, an MBA and a BA (Hons) in Economics. She has participated in several European and National research projects and her research interests include tourism distribution channels, digital tourism, tourism marketing, medical tourism and consumer behavior. She has published 7 books on tourism, chapters in edited volumes, and numerous papers on highly academic journals. She is the president of the “International Association of Cultural and Digital Tourism”, and is member of the Editorial Board of many journals in tourism and marketing.