He joined SNHU's marketing faculty in 2008. Amendah is a polished speaker who believes dialogue is the key to learning. He is also a passionate researcher and an expert in consumer behavior and retailing. Amendah earned his Bachelor of Science and Master of Science in Business Law from University of Lome, Togo, He then earned a second Master of Science in Consumer Affairs from Auburn University and his Doctor of Philosophy from Purdue University. Amendah is a member of the American Collegiate Retailing Association (ACRA). His presentations include Amendah, E. (Presenter & Author), Thorpe, J. (Presenter & Author), American Collegiate Retail Association (ACRA), "Recycled fashion brands: The moderating effect of perceived risk on willingness to purchase and satisfaction," National Retail Federation (NRF), New York. (January 10, 2010).