He is currently on sabbatical, with plans including taking up a Visiting Fellowship at St Catherine’s College, Oxford; launching a new book series on Spanish Golden Age studies, developing a major new research project on the subject of nostalgia in 21st century Spanish culture; and continuing his editorship (Hispanic Studies) of Modern Language Review. In this article he examines some of the peculiarities for the Spanish festival market compared to the UK’s, with particular focus on Sonorama Festival as a quasi-case study.