He is also the Founding Director of the Master of Business Analytics program at Schulich. His research areas include adaptive enterprise, agile manufacturing, management science – modeling and analysis, mass customization, statistical research methods in operations management, and business analytics. Professor Kristal completed his Ph.D in Operations, Technology and Innovation Management in 2005 at the Kenan-Flagler Business School at The University of North Carolina, Chapel Hill, North Carolina, U.S.A. Aside from his academic work; Professor Kristal works with organizations in various analytics projects.