Specializing in the economics of new media and online journalism, she leads the Media Economics Research Group, which conducts research to demystify the (often misunderstood) economic nature of online content with reality-based data and logical reasoning. Her work has been recognized by the 2010 University of Texas at Austin College of Communication Faculty Research Award and she has published in major journalism, media management and economics journals. Ghislain Deslandes, ESCP Europe, Paris, France