Kristin's research investigates power relations in public relations through a number of social sites such as activism and gender using a socio-cultural lens to explore how it (PR) can create and control forms of identity and can shape public debates that influence social directions. She has two award-winning books: monograph Public relations, activism and social change: Speaking up (Routledge, 2013) and an edited collection with co-author Christine Daymon: Gender and public relations: Critical perspectives on voice, image and identity (Routledge, 2014). Contact details: SCCA, Deakin University, Locked Bag 20000, Geelong, VIC, 3220, Australia. Email: kristin.demetrious@deakin.edu.au