She studies the socio-cultural impact of new communication technologies. Prior to her appointment in 2009, she was an assistant professor in the Department of Communication Studies at Clemson University and the Department of Communication at the University of Dayton, Ohio. She holds a Ph.D. in communication from Purdue. She has published research articles in the Journal of New Communications Research, Public Relations Review and the Journal of Website Promotion and a book about online public relations: Web Site Public Relations: How Corporations Build and Maintain Relationships Online.