He hosted Dr. McCormick and Dr. Gray this summer, as the the two Baylor business professors taught local entrepreneurs. Members of his church took part in a series of classes whose beginnings were rooted in Honduras. McCormick stumbled onto one of the most effective teaching tools he'd ever seen there, when a conversation about business was transformed when Coke helped make concepts concrete. McCormick said that teaching is necessary. In Honduras, Kenya, and around the world, business concepts can be pretty primitive.