She earned her BSc. And MSc in Physics, and is currently dealing with applying mathematical models in social sciences. Her research deals with the growth of brands in a competitive environment, especially from the perspective of social network interactions. Dr. Peres served as a Visiting Assistant Professor of Marketing at The Wharton School at University of Pennsylvania, and is currently a visiting scholar at NYU. She is a member of the Editorial Review Board of the Journal of Marketing Research, Journal of Marketing, and International Journal of Research in Marketing.