She has held positions as Assistant Professor at San Francisco State University and Research Fellow at the Haas School of Business, UC Berkeley. She has a PhD from the University Autónoma of Madrid and an MBA from Georgetown University. Her research papers have been published in journals including the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes and the Journal of Consumer Researh. She has extensive professional experience working with ACNielsen, PubliEspaña, The Advisory Board Company and the International Monetary Fund (IMF).