He holds a bachelor's degree in mechanical engineering and a master's degree in business administration from the University of Massachusetts, and is expected to complete his Ph.D. studies in marketing from Southern Illinois University-Carbondale this summer. Socha has held a variety of senior level marketing positions in the health care and banking industries and has taught at the University of Southern Indiana and the University of North Florida. His research interests include service marketing, business-to-business marketing, and marketing for small businesses. Socha is teaching marketing principles and consumer behavior.