Abraham started his career with the media firm Time & Space Media Entertainment Promotions Limited, which however closed down due to financial problems. Later, he worked for Enterprises-Nexus as a media planner. Abraham's anglicized name aided him when he entered the modeling field. His unconventional looks, macho physique, charismatic smiles and personable characters made him one of the highest paid supermodels in India. In 1999, he won the Gladrags Manhunt Contest and went to Singapore for Manhunt International, where he won second place. Following this, he appeared in a number of commercial advertisements.