She received a B.S. in Economics from the Wharton School at the University of Pennsylvania, with concentrations in Marketing and Communication, and a Ph.D. in Marketing at the University of Florida. Her research interests are centered around understanding when planning to pursue a goal is beneficial versus detrimental to achieving the goal. She is also really interested in understanding how perceptions of effort guide consumer decisions, and how a person’s salient identity influences their judgments and choices. Contextually, she is interested in public policy and studying issues related to improving consumer welfare, such as increasing the amount of money people save or getting in shape/ eating healthier.