He also has an affiliated appointment in NYU's Psychology Department. Hershfield’s research focuses on judgment and decision-making and behavioral economics, with a specific interest in how thinking about time can strongly impact decision-making and emotional experience. His work has been published in Psychological Science, the Journal of Personality and Social Psychology, the Journal of Marketing Research, and the Journal of Experimental Psychology: General. Professor Hershfield’s research has been featured on ABC World News, The New York Times, NPR, The Financial Times, The Wall Street Journal, The Economist, and Forbes.