He is co-director of the Interface Lab at the Center for the Study of Language and Information at Stanford University. Nass is co-author of The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places and over 40 articles on human-technology interaction and statistical methodology. He has consulted on the design of over 100 media products, for companies such as Microsoft, Hewlett-Packard, General Magic, Netsage, British Cable and Wireless, and OMRON.