For three years – “before the days of the dark art of spin” – she was chief press officer for the Social Democrats when they were the biggest party in Denmark. Now she runs a media consultancy. She also, occasionally, dresses up in a Viking outfit and goes off to a festival to pour the mead that she and her partner Thomas began to make three years ago as a hobby and which has been so successful that they are now beginning to turn it into a proper business.