Prior to obtaining her Ph.D., she was an Account Executive for Synergy Sports Marketing where she serviced corporate sponsorships and conducted hospitality and event management services for several professional golfing events. This experience has led to a research specialization in the areas of sponsorship effectiveness and event marketing. She has published 25 peer-reviewed research articles in sport management and multiple book chapters. She currently serves as an Executive Editor of the Global Sport Business Journal, and is an Editorial Board member of Sport Marketing Quarterly.