She founded and maintains the popular Watertown-focused placeblog H2otown.info. She began working on the Placeblogger project this past summer, when skeptics of the placeblogging phenomenon insisted that hyperlocal websites like H2otown would never be popular. Lisa made a bet with Jay Rosen of PressThink that she could locate 1,000 placeblogs in the United States – and in just a few months, Lisa has found and indexed over 700 placeblogs.