He focuses his research on innovation, pricing strategy, and channels of distribution. He was recently named an MSI Young Scholar, a distinction awarded once every two years to scholars most likely to be potential leaders of the next generation of marketing academics. He has been awarded both the 3M Non-Tenured Faculty Award and a McKnight award for his article “A Structural Model of Informative, Transformative and Persuasive Effects of Advertising." Narasimhan's work has been published in top marketing publications including Marketing Science, Journal of Marketing Research, and Strategic Marketing Journal. He earned his PhD in Marketing from the University of Southern California.