She holds a PhD in Marketing (2013) from Rotterdam School of Management, Erasmus University. In 2012 she was a visiting scholar at Wharton, University of Pennsylvania. She received her Bachelors’ with honors in Economics and Business Administration from the Koç University and Master’s degree in Marketing from the Tilburg University. Before starting her academic career, she worked as a consultant in the Nielsen, conducting market research for clients in the FMCG sector. Ezgi has collaborated with several companies including Unruly and Google. She has won the best marketing PhD award from McKinsey in 2014, for her novel contributions in the area of viral marketing.