Riordan Distinguished Professorship in Maternal Child Health at Wichita State University School of Nursing, Wichita, KS, USA. Dr. Morrison’s mission is to advocate, educate and inspire health care reform to enhance physiologically and ecologically appropriate care for the mother-newborn dyads especially as it relates to establishing breastfeeding, frequent Kangaroo Care (KC) and holding, and optimal attachment. Dr. Morrison’s research interests include the impact of breastfeeding and KC on psycho-neuro-endocrine development of newborns and parents, and implementing best evidence-based breastfeeding and attachment practices in hospital birthing and postpartum units and in the community. Dr. Morrison shares her research and passions through presentations, writings, radio shows and her website www.DrBarbCNM.com.