His award-winning conceptual design studio, graypants, creates products, architecture, and custom installations, among other things, working in various mediums as well as discarded/reclaimed materials. Founded in 2008, graypants operates teams in Seattle and Amsterdam, solving problems and collaborating with clients and retail partners worldwide. Graypants is an innovative model for what is possible when designers return to using their hands, think responsibly, and craft outside the lines. Seth serves on the board of Friends of Waterfront Seattle and the Henry Art Gallery, contemporary art museum of the University of Washington.