She earned her PhD in Marketing at the McCombs School of Business at The University of Texas (UT) at Austin. She also holds a BBA and MPA (Masters in Professional Accounting) from the McCombs School. Prior to entering the doctoral program, Debika worked at Public Strategies, Inc. and Deloitte, both multinational professional services and consulting firms. Debika’s research interests are in digital marketing strategy, and she explores technological innovations and disruptions in the field of marketing. She has published works in the Journal of Retailing, the International Journal of Public Administration in the Digital Age, and the Handbook of Marketing and Finance. Debika teaches courses in the areas of digital marketing, strategic marketing, and nonprofit marketing. Debika is also an avid supporter of Emancipet, an animal welfare organization based out of Austin, Texas.