Her work focuses on Black women's use of digital media to promote social justice as acts of self-affirmation and health promotion. She is interested in how race, gender, and sexuality are represented in media and medicine. She currently curates the #transformDH Tumblr initiative in Digital Humanities (DH). Dr. Bailey also coined the term misogynoir which describes the unique anti-Black racist misogyny that Black women experience.She is a monthly sustainer of the Allied Media Conference, through which she is able to bridge her passion for social justice and her work in DH.