Marshall College Professor at UNL. Amit joined UNL in 2003 and conducts research in the areas of management of marketing technologies (CRM, e-commerce, B2B Electronic Markets), business-to-business marketing, and marketing ethics. Amit teaches Marketing Strategy at the undergraduate, MBA, and Ph.D. levels and has been a recipient of numerous teaching awards at UNL. His industry experience includes quantitative market research and IT sales management. Contact