buckle 3 and the bit end 8 to accommodate differing lengths of loop strap 4 that exit the buckle 3 if desired a plurality of end of loop keepers 6 can be employed additionally to assist in the creation and adjustment of the loops 4 c the continuous rein 1 preferably also employs a loop adjustment keeper 5 which is preferably slidably mounted on the rein 1 at a position between the rider and the buckle 3 this loop adjustment keeper is sized to receive the both the rein 1 and the loop strap 4 and maintain a the portion of the loop strap 4 proximate the loop keeper 5 in snug contact with the rein 1 as may be desired additional loop adjustment keepers can be employed along the length of the rein between the buckle and the rider to secure the loop strap 4 along varying lengths of the rein 1 as will be appreciated from a review of the present invention when the rein 1 is used in the loop configuration shown in fig1 2 and 5 the adjustability of the loop strap length provides flexibility in locating the position of the loop 4 c along the reins to account for e g the stature of the rider the rider 39 s arm length the rider 39 s positioning on the animal the size of the animal and the neck size of the animal when the animal 11 is involved in a show such as a horse show the preferred rein material is leather with a leather.