publisher web page format 204 such as frames scrolling etc the wizard 39 s application yields an output result of campaign rules the ad composer which is implemented as a java script program determines the specific ad campaign scenario preferences in real time according to the predefined campaign rules real time analysis of the displaying device capabilities and web page structure and content this process of ad composing results a set of instructions 205 which determine the operative activation of the ads 0038 fig3 illustrates the real time interactive process of advertising campaign operation at the first step the user initiates a request for downloading a web page 301 in return the respective server site returns an html web page 302 which contains a command instruction to call the advertising servers 303 and activates an initial java script program 304 this initial script is programmed to identify the user system characteristics 305 including its browsing capabilities optionally this program further analyzes the publishing web page 306 all of this information is transferred to the advertising server on the advertisement server 39 s side the ad composer determines the campaign type and scenario 307 and assigns the respective ad content source location 308 the ad composer 39 s operation instruction sets and relevant information of ad content are transferred to the user 39 s.