that is located inside the mobile device also a suitable control message may be sent to activate gps power on an on demand basis rather than to establish periodic power activation similarly for mobile originated lbs in one form the lbs application inside the mobile device knows when the location information will be requested therefore the power control functionality inside the mobile device controls the gps circuitry power in either an on demand or periodic manner referring now to the drawings wherein the showings are for purposes of illustrating the exemplary embodiments only and not for purposes of limiting the claimed subject matter fig1 provides a view of a system into which the presently described embodiments may be incorporated as shown generally fig1 illustrates a network 100 the network 100 includes a mobile communications network 102 and a lbs network server 104 it should be appreciated that the lbs network server 104 is in communication with the mobile communications network 102 in manners that are well known in the art it should also be appreciated that the mobile communications network 102 and the lbs network server 104 may take a variety of forms for example the mobile communications network 102 may be a 3g network while the lbs network server 104 may be a stand alone server may reside in a switching element such as a mobile switching center msc or may reside.