the hook 13 would be accomplished by for example the placement of tension on fishing line coupled between the hook 13 and a fishing reel it should be noted that one or more than one apparatuses 10 may be positioned along a shaft 15 as desired the apparatuses 10 may be positioned above the shaft or below the shaft proximate the handgrip or remote from it u2014 as desired referring now to fig1 14 a fishing hook retaining apparatus 40 u201c apparatus 40 u201d consistent with another embodiment of the present invention is shown in this embodiment the apparatus 40 preferably comprises many of the features identified above with respect to the embodiment of fig1 10 which are shown in fig1 14 using the same reference numbers as used above the embodiment of fig1 14 is distinguished from the embodiment of fig1 10 by the elimination of the outwardly projecting securing members 16 in their stead coupling of the apparatus 40 is accomplished by other means for example as shown in fig1 a base 42 may be provided extending beyond a front and rear end of the apparatus 40 which base 42 may be coupled to a fishing pole shaft not shown by any desired means such as the retention of ends of the base 42 below a ring or other grasping means the gluing of the base 42 to the fishing pole shaft or otherwise the advantage of apparatus 40 as compared to apparatus 10 is the elimination of the o ring and the provision of a more permanent more secure connection between the apparatus and the fishing pole shaft that does not require securing members 16 other than with respect to the coupling thereof to the fishing pole shaft the apparatus 40 functions.