content stream etc and of transmitting status information to interactive voice response ivr system 310 in well known fashion it will be clear to those skilled in the art after reading this specification how to make and use content server 330 content database 340 is capable of storing a plurality of multimedia content e g video content audio content etc and of retrieving content in response to commands from content server 330 in well known fashion it will be clear to those skilled in the art after reading this specification how to make and use content database 340 fig4 depicts a flowchart of the salient tasks of interactive voice response ivr system 320 in accordance with the first illustrative embodiment of the present invention it will be clear to those skilled in the art which tasks depicted in fig4 can be performed simultaneously or in a different order than that depicted at task 410 an incoming call is received at interactive voice response ivr system 320 in well known fashion at task 415 interactive voice response ivr system 320 assigns an instance of an appropriate ivr system application to the incoming call in well known fashion as will be appreciated by those skilled in the art although in the illustrative embodiments an instance of an ivr system application handles one incoming call at a time in some other embodiments of the present invention an application instance might handle a plurality of calls concurrently at task 420 interactive voice response ivr system 320 begins executing the ivr application instance in well known fashion at task 425 interactive voice response.