with the non profit endeavors indicated respectively by each user participating in the desired user action at step 230 in a more detailed exemplary embodiment of the invention illustrated in fig1 and 2 a user may make personal demographic information such as user characteristics available and accessible to a program administrator to which the user has given implicit or explicit permission to hold the user data associated with that user as part of the user information held by the administrator each user may indicate certain non profit endeavors with which that user wishes to be associated and thus users may additionally include this information as data available to the administrator in exchange for each user making the user information available to the administrator and giving the administrator permission to sell that user 39 s information to third parties and or to create and sell products and services to that individual user based on those user characteristics one or more administrators may agree to pay a portion of any proceeds collected through the use of the user 39 s demographic information to the one or more non profit endeavors entered by that user into that user 39 s profile the administrator may for example sell the user information to one or more marketers and such a sale may or may not be made pursuant to a set of parameters agreed to by the user providing the user information and or agreed to by the administrator serving as the recipient of the user information once obtained entities wishing to identify users having user information such as demographic characteristics that match to a.