39 s shape color and fragrance are among the features which appeal to the senses of touch sight and smell however other aspects of visual appeal can also be accentuated striations are lines of a solid platelet material in a bar when present these can present an additional attractive feature which is appealing to the consumer and provides an additional point of differentiation over competitor 39 s offerings however obtaining well defined striations is not easily done and has not been accomplished through known processes following the prior art teachings previously mentioned does not bring about a well defined visually attractive bar under commercial extrusion conditions particularly in an opaque bar the platelet material can barely be seen by the naked eye and there are no well defined lines in using this invention the particles are readily observed by the naked eye in well defined lines these lines are not just on the surface but can be maintained in at least essentially the same definition throughout the bar each separate use or series of bar uses revealing a new layer s of soap with striations this can be accomplished with a minimum of platelets substantially less than used in the prior art the type of particle which can be added to the cleansing composition for striation purposes is any type of platelet which has an aspect ratio that allows it to be aligned under pressure generally these are pearlescent platelets on an inorganic.