c to prominently display the information on front wall 14 a series of apertures 24 may be die cut in the front wall 14 near its upper edge adjacent to sidewall 20 a the apertures 24 preferably being equal sized circles whose centers are displaced in a line along a width of the front wall 14 disposed generally horizontally during retail display a fragrance spray bottle 26 resting horizontally within an internal compartment to be described below is visible through the apertures 24 in a preferred embodiment the front wall 14 of the carton may be approximately 5 u00bd inches high and 7 inches wide with the sidewalls 20 holding the front wall 14 and rear wall 16 approximately 1 u00bd inches in separation referring now also to fig2 the fragrance spray bottle 26 may be a conventional mechanical pump sprayer including a cylindrical reservoir 34 holding a fragrance 36 sealed therein by a spray mechanism 38 the upper operator of which is contained within a protective cap 40 in one embodiment the fragrance spray bottle reservoir 34 is constructed of a transparent tinted thermoplastic polymer allowing direct viewing of the height of the fragrance 36 within the reservoir 34 while also announcing the type of fragrance by color of the tinted polymer so that different colors of fragrance spray bottles 26 may be placed into different cartons 12 on a seasonal or occasional basis with different fragrances 36 so for example a purple bottle may denote a first type of fragrance 36 and a pink bottle a second type of fragrance 36 while permitting the fragrances 36 to be untinted the fragrance 36 may include the fragrance itself and a carrier such as water and or another solvent to assist.