with the desired release properties after the image is transferred a silicone surface with a surface energy that is too low will not allow adhesion with subsequent coating layers consequently the wash layer will either not adhere to or will prematurely release from the cold release layer a silicone surface with a surface energy that is too high will not release the subsequent layers after the transfer is made which results in an unusable product a blend of silicones to achieve the desired release characteristics is also permissible in this invention the use of a matting agent is optional though generally desirable in this invention to give a finished matte appearance if the matting agent is not used the finished product will have a gloss appearance if the material which receives the transfer is matte in appearance users generally want the transfer also to be matte this invention includes both incorporating and not incorporating a matting agent in the cold release layer in this example silicone chemistry is thermally cured an alternative cold release layer was prepared by coating 2 dry gsm of the following coating on a gravure coater using the basesheet from example 2 this coating contains a controlled release additive cra to modify the surface energy and release characteristics the use of a cra is crucial to achieve the desired release characteristics depending upon the silicone chemistry chosen this example was thermally cured the coating in example 3a was coated upon a corona treated polyextruded basesheet from jen coat the release characteristics were good the coating in example 3a was coated upon sck from rhinelander the release characteristics were good a glossy cold release layer was prepared by coating 3 dry gsm of a uv curable silicone coating on a.