the top ply and towards the base ply the individual projections can have varying patterns and shapes as in known in the art the projections can be formed by embossing de bossing thermoforming cohesives other adhesives printing laminated secondary plies and like methods beneath the top ply the base ply 9 is generally a planar oval shape similar to that of the top ply the base ply 9 has a top surface 9 a and an opposite bottom surface 9 b the top surface 9 a of the base ply receives the projections depending from the top ply the top ply is joined to the bottom ply upon their mutual perimeter generally by heat sealing and like methods the bottom surface 9 b then has a layer of adhesive 13 as later shown in fig6 preferably pressure sensitive applied thereon for affixing the assembled plies of the applicator to the release liner 10 though shown here as rectangular the release liner can be of any useful shape for placing the applicator as a label upon a mail piece magazine page or like material the release liner then permanently adheres to a carrier card magazine page and like material in use the top ply 8 is removed from the fixed.