lower portion 12 the lower portion 12 may be either of rodlike or tubular construction having an outer diameter that enables its pair of legs 12c to slidably fit within an opposite pair of legs 15c of the upper portion 15 as particularly illustrated in fig2 the lower frame portion 12 is of bifurcated or u shaped construction and its pair of legs 12c are horizontally spaced apart to extend upwardly a horizontal cross connecting bottom leg 12 carries a cross extending superimposed upwardly open channel shaped member 12b that is secured therealong as by weld metal w to provide a bottom member for receiving and retaining a picture or graphic plaque 16 therein the upper frame part 15 is also shown of u shaped or bifurcated construction as defined by a horizontal cross connecting top leg 15a and the pair of vertically downwardly projecting legs 15c each leg 15c carries a superimposed inwardly open channel shaped member 15b that is secured therealong as by weld metal to provide side members for receiving and retaining the picture or graphic plaque 16 therein and therebetween as shown in fig1 the two frame portions 12 and 15 define a plaque enclosing and receiving window frame which may be adjusted to accommodate different lengths of suitable graphic plaques pictures or advertising cards 16 each plaque 16 will be of generally planar construction and may have any suitable advertising posterlike or pictorial material thereon it is held in a guided relation between the frame portions by the lower cross extending channel shaped member 12b and the pair of opposite side positioned vertical side channel shaped members 15b the plaque 16 may have pictorial material on.