printed with product information which shows through the transparent front panel 12 as shown in fig2 the back panel 14 is provided with a slit 22 which extends from a location part way from one side of the container 10 to a location part way to the opposite side of the container it will be noted that the slit 22 is located entirely within the region occupied by the resiliently bendable panel 16 so that the back panel 14 is continuous around the slit preferably the slit 22 is located in the middle of the region occupied by the resiliently bendable panel 16 the slit 22 is terminated at each end thereof by means of small circular cutouts 24 these cutouts act as stress relievers and provide increased resistance to tearing as the slit is opened as will be described hereinafter fig3 shows the container 10 in flat condition with the slit 22 in closed condition this is the normal configuration of the container as can be seen in the section view of fig5 the slit 22 is closed with the rear panel 14 lying flat against the resiliently bendable panel 16 when it is desired to open the container 10 for the insertion or removal of merchandise the side edges of the container are squeezed together near its upper end i e in the region of the resiliently bendable panel 16 so that the upper end of the container becomes bent about a vertical or longitudinal axis 26 as shown in fig4 as can be seen this bending axis is transverse.