arms where a portion of each suspension arm is horizontal and passes through a receiving channel in the support frame application_number US 42614906 A description referring now to the provided drawings similar reference numerals represent the equivalent component throughout the several views of the drawings fig1 a is an elevated perspective view of a display rack in accordance with a preferred embodiment of the present invention fig1 b is an elevated side view of the display rack shown in fig1 a fig2 a is an enlarged perspective view of the horizontally transposable connecting arrangement 20 shown in fig1 a with the tray shown in a horizontal product loading position fig2 b is an enlarged perspective view of the horizontally transposable connecting arrangement shown in fig1 a with the tray shown in a canted product displaying position fig3 is an elevated perspective view of an embodiment of the display rack of the present invention further comprising advertising panels on the sides and top of the display rack as illustrated in fig1 a 1 b 2 a 2 b and 3 a preferred embodiment of the product display rack 100 of the present invention comprises a support frame 10 at least one product displaying shelf or tray 12 at least one suspension arm 18 securing the shelf 12 to the support frame 10 by suspension from and horizontally transposable pivot about a horizontal portion of the suspension arm 18 that is inserted into and cradled by a receiving channel 38 within the support frame 10 and at least one dual position stop 22 at the rear 16 of each shelf 12 which dual position stop 22 abuts the support frame 10.