over the buyer has to decide if he she would like to proceed with the purchasing process this scenario is applicable to business to business or business to customer environment alternatively if a buyer sees a product offered on a website by his or her preferred vender which has a higher quote in the comparative quote analysis the buyer has the option of bargaining with his or her preferred vendor in such an instance the buyer asks the system to approach the preferred vendor to either match reduce the price by a certain percentage or amount provided that the product offered by the other vendor has substantially the same features buyer provides the system with details concerning the other vendor 39 s product for transmission to the preferred vender in addition the buyer guarantees that buyer will purchase the product if the price is agreed upon or accepted by the vendor for example a buyer wants to purchase an airline ticket non stop from jfk airport ny to o 39 hare airport chicago and requests the system for comparative quote analysis in the comparative quote analysis the system shows fares from airline a b c d and e airline e has the lowest fare but the buyer prefers airline a because of frequent flyer.