the user 39 s status in some embodiments the brands with the highest user status will be favored and will be shown first on the display list for example a user may be affiliated with two different hotel brand loyalty programs and may have achieved a gold status level with the first hotel brand but only a silver status level with the second hotel brand since the user has obtained a higher status level with the first hotel brand the first hotel brand may be favored and shown first on the display list hotel brands in which the user has not achieved any status level or in which the user is not enrolled in the loyalty program may be displayed even further down the display list third party hotel ratings 330 e g an industry star rating are known for many hotels and may be used as a filter for search or display results in some embodiments third party hotel ratings may be adjusted by taking each unique hotel which the user stays at which does not have a rating of 0 0 and averaging the ratings using unique hotels helps to not skew the user 39 s true preferences search and display results may also be filtered based on whether the trip is business or leisure 340 the trip record associated with the trip id includes information as to whether the trip is business or leisure 340 for each trip taken the computing device can use that information as a filter when the user is searching for a hotel for example in some embodiments the computing device can divide the user 39 s prior hotel bookings.