processing may include a variety of treatments and would generally be carried out with such conventional elements as brushes ironers electrifiers and the like such elements have a definite range of influence and the method is concerned with selectively bringing the pile into this range so that different areas are differently processed the invention is particularly concerned with modern synthetic pile fabrics because these fabrics have characteristics of plasticity and respond to electro static influences in a special way by using the method and apparatus of the invention one may take advantage of these characteristics to first render the pile more pliable e g by heating then subjecting it to heating and electrical polarization e g with an electrifier and thereafter permanently set it e g by cooling when processing with equipment such as electrifiers a sculpturing effect is achieved by selective variations in surface lustre and this can be accomplished by changing the pile lay and or deforming the pile the method and apparatus of this invention is particularly useful in obtaining such effects as shown by the illustrations previously discussed the use of a pattern roll permits selective pile deformation it is further found that by using the concept of plural treatment zones arranged one after the other both pile deformation and selective pile lay can be obtained for instance fig8 g illustrates two electrifiers 30a and 30b used with a single conveyance system the direction of rotation of the electrifier cylinders can be either similar or reversed and the speed of the pattern roll or rolls can be determined as desired in recapitulation it will be seen that by utilizing the present invention it is possible.