set of rules 311 which in this example only allow a certain number of same product type 31 e g cup shirt bag cooler etc per result line and per page this introduction of variety in the search results is termed declumping it is important to note the rules 311 which are applied by the declumping method may account for any number of factors in place of or in addition to those mentioned above including a limit on the number of items per column on a page and a limit on the number of items from the same vendor which may displayed on each line column or page fig8 b is a system 10 screen providing varied search results 500 as shown in fig8 b the system displays search results 500 in response to a user 39 s search input 400 for u201c shirt u201d the system 10 not only shows individual search results 501 for u201c shirt u201d but also utilizes a declumping method 310 to introduce variety by placing non stock products 30 related to the search term u201c shirt u201d but not actually a shirt on the search results page 550 the declumping method 310 also entails distributing these varied individual search results 501 throughout the results page 550 to help the user shop more efficiently fig8 c is a list of rules 311 which may be used by the declumping method 310 to introduce.