the substantially transparent display window 24 the outer enclosure 20 may be made of any suitable material known to those skilled in the art including plastic cardboard etc the display means 32 comprises the bottom of a box 30 the outer enclosure 20 further contains a box top 54 the outer enclosure 20 can comprise a top wall 26 a bottom wall 27 and side walls 22 the side walls 22 are connected to the top wall 26 and bottom wall 27 of the outer enclosure 20 the substantially transparent display window 24 is situated on at least one of the side walls 22 in accordance with certain embodiments of the invention the bottom 30 of the box comprises a base 34 and side walls 36 the side walls 36 are connected to the base 34 such that a cavity 38 is formed a display means 32 may be located in the cavity which display means 32 retains and displays the article 15 the box top 54 can comprise a top wall 52 and side walls 56 the side walls 56 are connected to the top wall 52 of the box top thereby forming an upper cavity 58 therein the bottom and top of the box may be made of any suitable materials known to those skilled in the art cardboard which is opaque is especially preferred referring now to fig4 in assembly the box top 52 is arranged within the outer enclosure 20 and is encased by.