in the advertisement certainly will be increased accordingly in one embodiment the tray may comprise two or more side walls comprising a surface area for displaying marketing information of a service or product to be advertised fig1 shows a tray embodiment 100 useful for storing and organizing paint the tray embodiment 100 may be made of a material that is able to be bent and thereby foldable into the intended folded configuration the dimension numbers shown on the unfolded tray are representative on an embodiment of the invention and in no way meant to be limiting the dimensions of the unfolded tray embodiment 100 may be adjusted to suit the desired need and shape and sizes and number of containers that will be held by the tray 100 these adjustments will be readily understood and made by those skilled in the art in light of the teachings herein fig2 shows a paint storage organizing and cataloguing system 200 comprising the tray embodiment 100 of fig1 in its folded configuration the tray 100 comprises a handle 220 generally located in the center of the tray embodiment 100 so that the tray 100 may be lifted with one hand the tray 100 may have integrated into one or more of its walls or other structures a place for holding paint related tools and utensils shown in fig2 the tray 100 comprises first and second holders 221.