to transfer additional images onto empty spaces remaining after a previous transfer or to re apply the same image to the same area to intensify the patterning this is illustrated in fig1 the overall applied load at each stand would be low and therefore capital costs can also be kept low the process of the present invention is conducted as a cold rolling ambient temperature process meaning that it is not necessary to heat the sheet article before it is passed through a roll stand although as noted earlier fig1 of the accompanying drawings shows multiple roll stands aligned in sequence individual patterning features can be generated in one pass at each stand hence depending upon the number of patterning features required a commercial process could involve just one stand with reference to fig1 each roll stand consists of a pair of rolls including a work roll 2 and a counter roll 4 acting on a strip of sheet article 6 passing between the pair of rolls a roll gap 12 is provided between the rolls of each pair to receive the sheet article 6 a number of preferred embodiments are now described for applying discrete features to the sheet article with reference to the figures a first.