is provided within the code at block 120 the mdv is distributed as a fold out from a store sponsored circular inserted into a weekly village newspaper as printed the vehicle includes 20 separate discount coupon like images organized within the folded structure of vehicle in addition the vehicle provides a shopping list of all the promoted products and a tally to allow tracking of the accumulated savings made with the vehicle during a shopping trip continuing with fig2 at block 130 a customer newspaper subscriber takes the mdv to the sponsoring supermarket collecting some or all of the promoted goods using the shopping list as a guide at check out block 140 the customer purchases the items selected during the shopping visit and the system scans both the vehicle code and the customer membership card block 145 the checkout is completed by providing the customer the discounts found on the vehicle and storing the data collected during the scanning operation block 150 at block 160 the stored data including information about the discounted amount provided to the customer by the store are passed to the clearance facility and the amount is reimbursed to the supermarket the mdv is discarded information regarding the transaction is presorted to track real time variables necessary for select store processes the remaining data is filtered and aggregated with other transactions and used to guide the creation of the next promotion block 170 turning now to fig3 a c one embodiment of the mdv.