initially oriented with one open end facing an infeed conveyor 118 which in turn delivers the product thereto each mover 114 may be momentarily halted at the delivery point and a retainer 120 such as a vertically extending linear actuator used to ensure that the product is retained in or on the bucket 116 prior to advancing along the track 112 possibly with an acceleration to close any gap created by the delayed action advantageously the controlled movement provided by the track 112 also allows for the flow of movers 114 to be controlled to correspond to the feed of product on the conveyor 118 which may be random with the product onboard the mover 114 may then extend along the upper linear portion 112 b of the track 112 to a remote point for delivery into the open end of the carton c see fig1 associated with machine 10 or a different machine such as a conventional rotary feeder arrangement with a corresponding takeaway conveyor as can be appreciated when the machines 10 100 run in parallel the bucket 116 in the above described condition is generally orthogonal to the orientation of the carton c in such case it would be necessary to reorient the bucket 116 which may be achieved using a device such as a turner 122 such as a slotted or u201c geneva u201d wheel 124 and a corresponding fixed cam follower 126 as shown in fig1 with the bucket 116 reoriented in this fashion which is shown as being a 90 degree counterclockwise turn the product may then be delivered through the open end of an adjacent carton such as by using a pusher not shown the push the product into place the now filled carton may then.