approximately 0 5 1 5 inches in width and 1 0 2 0 inches in length is suitable for most labeling applications in order to secure the private label 11 to the garment 1 a pressure sensitive adhesive layer 13 which is also water resistant and capable of withstanding repeated wash cycles i e 20 30 home laundering cycles is applied to the rear face 15 of the private label 11 as shown in fig2 it is deemed desirable that the adhesive 13 utilized be an aggressive water resistant type tackifier that provides an immediate tack to fabric materials upon applying pressure thereto it has been found that the tack it brand adhesive utilized by and available through avery dennison retail information services 3511 w market street suite 270 greensboror n c 27403 is particularly well suited for this application it will be noted that the thickness of the adhesive strip is actually extremely thin relative to the thickness of label 11 but is shown exaggerated in fig2 for purposes of illustration use of such a pressure sensitive adhesive 13 is preferred in that the labels can be mass produced with a non stick peel off backing 17 that may be readily removed to expose the adhesive and simplify application of the private label 11 to the garment for purposes that will become more evident hereafter it is intended that the adhesive layer 13 be applied to the rear face 17 of the private label 11 in a transverse strip extending along the top edge 19 thereof in the preferred.