a format such as plain text as one example the message is converted into an appropriate format to accept a background reference as indicated in step 308 if the message is already in such a format or after the message is converted into such a format in step 308 an appropriate background reference is added to the message such as through a background reference insertion process 312 an example of one implementation of which is shown in fig5 and discussed below subsequently as indicated in step 314 the end user message is made available for delivery to one or more end user recipients in some embodiments and implementations of the present invention this step includes sending and actually delivering the message to one more end users in user dependent formats refer now to fig5 which shows the operation of one implementation of the background reference insertion process 312 of fig4 the implementation of fig5 is related to an advertisement system but it should be understood that the present invention includes inserting references to any type of background into end user messages in addition included in the scope of the present invention are practically all technologies through which a background tiled or not tiled on an end user recipient 39 s screen is designated for an end user communication message including client based solutions and future technologies for accomplishing the described functions nonetheless it should be clear that while the scope of the present invention is also intended to include inserting a reference to any type of background image graphic etc including non advertisements the method of inserting a reference to an advertisement is considered particularly useful and beneficial as discussed above according to the implementation of fig5 it is first determined.