for certain portions or both sides the playing field may include for example company trademarks logos slogans etc and any other related event scene or sports component image the packaging may include any portion of a playing field a certain type of playing field a playing field of a certain team and or the like such that consumers have an incentive to purchase additional product in the packaging to obtain a full field or a collection of different playing fields the football or other components of the game may also include a sound generator to simulate event related sounds e g football fans cheering players hitting each other referee whistles fight songs commercials etc an example of which is set forth in fig1 exemplary embodiments of playing fields are now described with reference to fig6 9 drink carton 20 includes sidewalls 22 back wall 24 and front wall 28 front wall 28 and optionally carton top 32 recline flat with the carton bottom forming at least a portion of simulated playing field 30 sides 22 and 24 partially enclose the end zone 26 of playing field 30 with particular reference to fig6 at least one side wall 22 includes removable game pieces such as game ball 34 in the form of a paper football a foldable or removable section in back wall 24 forms goal opening 36 through which paper football 34 may be propelled with particular reference to fig7 at least one side wall 22 includes removable game pieces such as game ball 34 and hoop 38 hoop 38 may be attached for example with complimentary.