and stored in the drc 1571 this consumer segmentation or consumer analytics data include one or more trackable elements of the mobile device user 39 s 1401 interaction with the consumer segmentation or consumer analytics data each captured element is stored in the behavior tracking folder 1563 in the explicit data 1563 a 8 each captured element contains the api identifier which is stored in api id 1563 a 8 70 and may additionally contain a mobile device user s 1401 identifier which is stored in mobile user id 1563 a 8 61 an advertiser s 1100 identifier which is stored in advertiser id 1563 a 8 40 and a message identifier which is stored in message id 1563 a 8 30 periodically the behavior tracking 1563 a 4 deploys the mmp message processor 1503 to outbound transmit the explicit data 1563 a 8 to cds 1200 for further processing via the mmp security agent 1502 and the mmp message agent 1501 content message layer mobile device user 1401 view u2014 sub elements of fig4 illustrate the mobile device user 1401 in this embodiment rendered messages from advertisers 1100 are accessible to the mobile device user 1401 and the subsequent direct and indirect mobile device user 39 s 1401 exposure and interaction.