information correlated between agent property media cost time of day duration of calls and so forth as may be specified by a user such information may also be sent to a database at step 36 for future reporting and or evaluation at step 36 more sophisticated analysis may be done at step 38 where degrees of correlation as a function of cost and other factors may be evaluated and compared using a computer programmed to test the data to discover patterns for future guidance of the persons responsible for marketing such information may be sent to a database at step 40 or output as a printed report after the reports and pattern discovery have been reviewed by a human operator the system receives a human input reallocating resources at step 39 for example reallocation of resources based on the relative effectiveness of various media elements such reallocation of resources may mean adding or subtracting media changing the schedule of advertising of for example television advertising changing the nature of the advertising changing the content of website advertisement and so forth the system then returns to step 24 where changes in such reallocation of resources is processed in accordance with the method as detailed above at regular periodic intervals for example once each day the system checks at step 42 to see whether the property has been sold or rented or for any reason does not need to have its reponses tracked any longer such information may be determined by reference to the internal portion of the website of the real estate brokerage company for example a website such as that disclosed in u s patent application ser no 11 027 530 of michonski filed on dec 30 2004 the disclosure of which is hereby incorporated herein by reference.