reminds the salesperson that the data is needed for example if close date u2018 null u2019 then write u201c a prospective close date is required to provide accurate advance warnings check with entity to determine when a decision on purchasing will be made u201d thus if the close date field in the opportunity screen is blank this rule would also execute and the output u201c a prospective close date is required to provide accurate advance warnings check with entity to determine when a decision on purchasing will be made u201d would also appear on the coaching screen in one embodiment the rules fall generally into one of ten general categories political map u2014 this category generally deals with rules related to the politics of the situation example what to do if the decision maker in the opportunity is adverse general u2014 this category generally deals with rules that are common over all domains example what to do if it is not determined whether the prospective solution fits the problem at a late stage in the sales process strategy u2014 this category deals with general strategy issues example what to do if the opportunity is in a late stage with no strategy determined collaboration map u2014 this category deals with the problems of the entity and how they will be addressed example what to do if no competitive advantage is identified at the current stage of the opportunity prime action u2014 this category relates to actions that are needed in the opportunity example what needs to be done to determine that the opportunity is real qualifier u2014 the category relates to steps necessary to qualify the opportunity example a warning that insufficient information has been entered to.