delivery of pertinent content u2014 particularly when the caller is on hold in further illustration fig1 pictorially shows a process for delivering targeted content to a caller during call processing of an inbound telephone call as shown in fig1 a caller 120 a can place a telephone call from a location 110 such as an industrial organization examples of industrial organizations include retail stores service businesses public transportation terminals and the like the telephone call can be received in a call processing center 140 from over a pstn 150 the call processing center 140 such as a public branch exchange pbx or a call center in general can include one or more telephone extensions 180 to which the telephone call can be routed to facilitate the routing of the telephone call the call processing center 140 can include an acd or ivr system not shown the caller phone number 160 of the location 110 can be determined by the call processing center 140 for instance by inspecting ani data for the telephone call or by requesting the services of caller id as it is well known in the art targeted content delivery system 100 can map the caller phone number 160 to a data store of content 190 a 190 b such as music 190 b or advertisements 190 b by way of a location content table 130 of note the location content table 130 can map phone numbers to content with specific reference to a particular phone number or by reference to a type of industrial organization common to different phone numbers so that once.