in the cooking show later on when a second meal is being prepared the information indicative of enhanced content may be updated to point at the recipe for the second meal in yet another example information indicative of enhanced content for pre recorded shows may be specified in at least the following two ways first information indicative of enhanced content may be applicable to a current moment for a current channel that is the information indicative of enhanced content becomes u201c active u201d or relevant from the instant that it is broadcast in this example server 102 continuously monitors for broadcast information second information indicative of enhanced content may be broadcast as part of a program 39 s details in advance in this example information indicative of enhanced content includes a u201c time offset u201d from the beginning of the program that determines when the information indicative of enhanced content becomes u201c active u201d for example for a pre recorded cooking show the broadcaster may indicate that a first meal is going to be prepared from time offset 3 03 until 10 05 and therefore it can indicate that the applicable information indicative of enhanced content for that time interval includes u201c brodcaster com cookingshow meal1 recipe html u201d another time interval for a second meals recipe may be broadcast as part of the program details e g as part of dvb and or atsc eit which may not require constant monitoring of broadcast information as the u201c active u201d information indicative of enhanced content for each interval during the show will be known in advance by server 102 in yet another example the links to enhanced content do not require specially authored content rather the links to enhanced content use complementary web content related.