grease upon rinsing and wringing out while the invention is not to be limited to any particular theory it is believed that the treatments in accordance with the invention result in a film formation at least partially coating and adhering to the individual fibers while yet retaining the fibrous structure of the web matrix examples of such compositions include carboxy methyl cellulose and derivatives such as cmc4h1 available from hercules polycarboxylic resins cross linked with a bivalent metal ion such as carbopol 934 available from b f goodrich hydroxy ethyl ether starch derivatives such as penford gum 230 available from pennick and ford company and polyacrylates such as polyacrylamide resins available as prym 119 from sun chemical company and polymeric pc from dow corporation for improved softness each of the treatment compositions may include up to about 40 percent of a softening agent such as polyethylene glycol available as carbowax 1000 from union carbide the treatment will preferably add up to about 5 percent by weight of the total treatment composition but the useful range will vary widely depending upon the intended application and may include for example up to about 10 percent by weight also the composition may contain up to about 4 percent by weight of a wetting agent such as dioctyl sodium sulfosuccinate available as aerosol ot 75 from american cyanamid application of the treatment composition may be by any convenient means for liquids known to.