butter may yield coupons for the scanned product but may also yield an incentive for the purchase of its jelly product or both similarly scanning product a may result in receiving an incentive for the manufacturer 39 s new product b in rare cases scanning a product may result in receiving an incentive to purchase a competing product for example where a manufacturer has determined it is discontinuing a particular item or through various mergers acquisitions etc has acquired a competing product as shown in fig5 in a preferred embodiment the interface 15 functionality includes an u201c upload u201d button 15 1 facilitating the incorporation of files containing incentive information once uploaded said files are listed according to their u201c file name u201d 15 2 u201c size u201d 15 3 and upload u201c date u201d 15 4 finally the present invention fig6 includes an interface 16 whereby potential allergic interactions may be noted and fig7 shows an interface 17 whereby government defined claims for example whether the product is vegetarian gluten free organic or the like may be noted turning now to fig8 a stepwise flow diagram of the present invention is depicted wherein in a first step s 1 the consumer accesses a network site downloads and installs a software application executes a binary code or other machine readable instruction on his mobile device for example his her u201c smart u201d mobile device comprising the consumer interface of the present invention in a preferred embodiment the consumer additionally.