is defined as the announcement length minus the post dial delay of the call termination the call will reach resolution once the announcement has completed playing an enable date column 40 contains a date specifying when a promotional announcement such as discount services should start should a problem occur in a single cell row or should a promotion cease on a specified date the announcement row parameters can be disabled through an expiration date for such calls without affecting other announcements or cell rows an announcement type column 42 indicates the type of call to which the announcement applies and contains a descriptor u201c d u201d for domestic calls or u201c i u201d for international calls a cell row counter column 44 counter contains an integer indicating the number of times the announcement for that row will be played to the ani for that cell column 44 is different from column 36 the former limiting the daily playing and the limiting the total playing of the announcement for that row an applicable region column 46 contains a limiting descriptor the caller will receive a message if the digits dialed are applicable to the region described in the column an expiration date column 48 contains a specified date an announcement should end alternatively should an ani not place as many calls as required to equal the cell number counter then the expiration date will indicate the personalized announcement is no.