to touch again the goal is to keep track of which beverage belongs to any particular consumer the more attractive and distinctive the beverage identifier the more readily it will be recognized on a different portion of the ring or strip the beverage identifier may also include an advertising area 11 for advertising or licensing proprietary company names character brands copyrighted materials trademarks and other marketing information to be associated with the beverage identifier the information on the advertising area is non removable in one embodiment this concept provides an opportunity for advertising on the ring or strip and the advertising can be associated with the identifying character for example if the identifying character 13 is disney 39 s cinderella then the advertising area 11 could be used for a disney logo again the advertising portion of the beverage identifier will most likely be recognizable by a small child with or without reading skills in any event the identifying character may be associated with a theme in the figures the theme is u201c jungle animals u201d this is merely an example as the theme may just as well be a flower garden a bug display cars trucks planets and stars or any other group that is appealing to children the beverage identifier 10 further encompasses the strip or band fitting a charm 20 or a clasp.