4 mn m and in particular in the range of 5 mn m to 8 mn m occur a further subject matter of the invention relates to a method for removing in particular bleach or enzyme sensitive soils from textiles or hard surfaces in which a detergent or cleaning agent and a stated polymeric active ingredient are used this method may be carried out by hand or by machine using a household washing machine or dishwasher for example it is possible for in particular liquid agents and the active ingredient to be used at the same time or one after the other the simultaneous use may be carried out particularly advantageously by employing an agent which contains the active ingredient bleach or enzyme sensitive soils are understood to mean those which are customarily removable at least partially by bleaching agents or with the aid of enzymes the active ingredients used according to the invention are easily producible by radical polymerization of the ethylenically unsaturated monomers using customary starter compounds the active substances are preferably produced by u201c arm first u201d polymerization xia j h zhang x matyjaszewski k macromolecules 1999 32 4482 wherein in the first step a monofunctional monomer is polymerized via a controlled method such as the macromolecular design via interchange of xanthates madix rosen b m percec v chem rev.