converted web 3 39 enters into an entrance 7 of a printing machine 8 thereafter converted web 3 39 enters into a folding apparatus 9 which is disposed at the end of the printing machine 8 calender 4 is comprised of hard rollers 10 and soft rollers 11 hard rollers 10 are made of steel or chilled casting and are heated soft rollers 11 have a flexible outer covering 12 the rollers 10 and 11 are pressed in their working directions against each other by a device not shown so that the web 3 is affected by pressure and temperature in the roller gaps 13 and is smoothed as a result printing machine 8 has four printing couples 14 17 for the first printing and four printing couples 18 21 for the second printing thus printing machine 8 is an eight color gravure web fed rotary press the individual printing couples 14 21 each have engraved cylinders 23 which dip into ink troughs 22 in a conventional manner in each printing couple web 3 39 is guided between engraved cylinder 23 and an adjacent rubber impression cylinder 24 and with the aid of tensioning means 25 is subsequently directed over at least one drying cylinder 26 printing machine 8 has a common drive shaft 27 which drives the engraved cylinders 23 by means of appropriate transmissions 28 or 29 a matching of the smoothness or gloss values to the requirements that have to be met for optimum printing in the printing machine 8 can be attained by regulating the pressure in the roll gap and or the temperature of the hard rollers 10 referring now to fig2 a coating machine 30 is illustrated a winding off station 31.