may choose to have white letters in an ariel font size of 14 other variations of advertisement preparation are known in the publishing art and will not be further described herein further it may be possible to select an advertisement theme so that the number of choices that an advertiser has to make in order to compose an advertisement is reduced for example a predefined advertisement theme such as u201c formal u201d u201c sponsor u201d u201c endower u201d or u201c president 39 s level u201d may define a message layout background and lettering font or size further the cost associated with predefined advertisement themes may commensurate with various levels of giving further an advertiser may input multimedia comprising graphics logos images video clips audio clips and audiovisual to the advertisement for example a photograph input by use of a camera not illustrated in fig2 may be used as part of the advertisement if an advertiser wishes to use a previously designed advertisement or image or revise a past ad or image then the advertiser may select an image or prepared advertisement from a list of images or prepared advertisements or from an archive of images or past ads 84 which may be stored at the u201c ad book u201d server 6 the u201c ad book u201d.