however the electronic commercial transaction server system 12 is configured so that a reviewer can specify whether or not to disclose the name nickname of the reviewer when registering a review text in the electronic commercial transaction server system 12 and the name of a reviewer who has specified not to disclose the name is not displayed in the review field 34 in this case a special name determined in advance such as u201c purchaser u201d in fig4 may be displayed instead if inclined to purchase the merchandise displayed in the merchandise description field 32 as a result of reading the review fields 34 the user can view the individual merchandise item page immediately by clicking on the merchandise name button that is included in the merchandise description field 32 the individual merchandise item page of fig5 displays an image of the merchandise the merchandise name the name of a store selling the merchandise a price and a description of the merchandise the page also displays a pull down menu 36 for entering the order quantity a u201c shopping cart u201d button 38 and a button 40 for displaying the individual merchandise item review text page of fig4 when deciding to purchase based.