disposed over predetermined portions of the first and second sidewalk 12 and 14 such as upper and central segments thereof to permit the application and display of display material 32 of course the locations and content of the display material 32 can vary irnfinitely and can include for instance branding product information and pricing codes display material 32 can be centrally disposed on one or both sidewalk 12 and 14 on the bottom gusset panel 16 and potentially above the closure mechanism still further a handle 24 can be cut through each of the first and second sidewalk 12 and 14 in aligned locations such as adjacent to the upper edges thereof in this example the handle 24 is disposed below the zipper closure 18 but it could be disposed above the zipper closure 18 as shown and described hereinbelow as seen in fig7 a handle 24 a can be formed in the first sidewall 12 and a handle 24 b can be formed in the second sidewall 14 with further reference to fig3 produce pouches 10 as taught herein can be initially provided with a retaining strip 26 that has a plurality of retaining apertures 28 longitudinally spaced therealong a fastener 36 such as a simple twist tie can be passed through each of the aligned apertures 28 in a plurality of produce pouches 10 to retain the pouches 10 prior to separation and filling the retaining strip 26 can be removable thereby to permit a separation of the retaining strip 26 from the remainder of a given pouch 10 and a separation of that pouch 10 from the remaining pouches 10 in this example as best seen in fig3 the retaining strip 26 is.