takeup means 50 further comprises at a distal end 50d thereof a hook receiving means 51 such as the pin shown for accepting a manual crank bar 60 for rotating the cable feeding and takeup means 50 inventively a bracket 70 is mounted onto the outermost segment of the telescoping pole 10 for securing the torque tube 53 in a position parallel to the pole 10 this is possible because the shaft 52 is coupled to the torque tube 53 which allows the coupler 58 to be placed near the distal end of the pole 10 or at any alternative location desired the torque tube 53 is used inventively in this apparatus because beside providing torque transfer to the shaft 52 it also provides mechanical stability in its wide footed contact with friction washers 80 in use the apparatus is attached to a ceiling fixture at hanging means 20 and is allowed to hang downwardly or at an angle supported by any fixture of convenience such as a laterally attached cable etc a fixture such as the lamp 5 is attached to the distal end 16d of the pole 10 and the pole 10 is then extended by rotating coupling 58 which enables the off winding of cable 40 from spool 34 the pawl 56 continues to hold ratchet gear 55 as the cable is unwound so that the pole 10 cannot extend fully unless desired when the apparatus is no longer needed it may be retracted and moved to an alternate.