coil spring 70 could be glued or otherwise secured to the cassette the coil spring extension 76 acts as the label stock arm other pivot arm arrangements could be provided including arrangement in which the arm pivots in a different direction while a pivotable arm may be preferred non pivoting arms could be utilized to achieve a similar result referring now to fig6 a sliding arm 80 is illustrated extending from slot 82 at the front of a cassette 84 the arm 80 may be spring loaded outward and includes an angled surface 86 which acts as a cam surface when the cassette is inserted within a printer in particular the cam surface 86 contacts the feed roller of the print head assembly 18 or other portion of the printer and slides relative thereto so as to be pushed rearward into the slot 82 it is recognized that other sliding arm configurations could be utilized an exemplary open cassette 30 is illustrated in fig7 where the cassette door 44 is shown pivoted in the open position about its pivot axis 90 the interior of the cassette body 92 includes a mount 94 such as a boss extending from the printer side of the body 92 for receiving a supply roll of label stock the mount 94 includes a central opening 96 a lower forwardly positioned mount 98 is.