its associated attributes to the agent interface 305 405 at a decision branch 1075 the application server 110 queries the crm customer data 310 410 via the enterprise data access point 160 in a preferred embodiment of the invention the enterprise data access point 160 will have direct access to the crm customer data 310 410 in an alternate embodiment the enterprise data access point 160 will have access to the crm customer data 310 410 via the agent interface 305 405 the purpose of the query is to ascertain the availability of relevant customer data that can be matched with the social data for example customer value score data recent buying history data or trouble ticket data such data is then matched by the application server 110 with the rules engine 120 to determine if any pre set rules will govern agent next best actions or agent display attributes if no data is available the process moves to updating the agent interface 305 405 with available data at step 1080 the application server 110 in conjunction with the rules engine 120 scores all of the customer data and then stores any updates in the database 115 if the match of customer data is conclusive in step 1090 the requisite display triggers are calculated by the application server 110 and transmitted to the enterprise data access point and finally to the agent interface 305 405 at step 1095 specific elements of the agent interface 305 405 are populated this will include suggested agent scripts that match with attributes of the social post content additionally this will include suggestions for next best action and author attributes including scores for relevancy sentiment and both social and enterprise influence the display attributes for agent.