in the sealed storage configuration referring to fig4 the transformation of the carton 100 from the storage configuration shown in fig2 to a display configuration is obtained through a few simple steps front top flap 12 is torn along lines of weakening 42a 42b and pulled upwards front panel 17 is torn along lines of weakening 42a 42b to expose the fronts of the packaged products and middle removable portions 14 18 are completely removed by tearing along perforated line 40 with the middle portions 14 18 removed rear top flap 34 may easily be torn along the portion of line of weakening 44 extending therethrough and while rotating the thus formed opposing two bases 50 52 of the carton about the portion of line 44 extending through bottom panel member 28 the portion of line 44 extending through rear portion 30 will also tear if not already cut as shown in fig5 the two rows of the packaged product are already aligned with the front surfaces thereof facing outwards for display to retail customers without needing to physically rearrange the packages from a storage container to a display shelf thus with one simple rotation carton 100 obtains a display configuration a further advantage of the present invention is that blank 10 10 39 is a modified die cut tray container that may be cut utilizing a conventional die cutting machine the folding of blank 10 10 39 as described above may also be performed on conventional tray forming equipment such as those manufactured by swf manufacturing of sanger california without requiring any custom modifications in a preferred embodiment once formed the cartons 100 will be packed by hand although it is conceivable that automatic packing machines may.