paying at a later time e g applied to a room bill or even is offered for free if the customer watches a related advertisement for example a blue eyeshadow specifically selected for the lodging customer may be provided and not billed to their room if they watch a targeted in room advertisement for example a television add on the in room television if they do not watch the advertisement a bill for the cosmetic product may appear on their room bill if they do watch the targeted advertisement the cosmetic product will be offered for free this creates the feeling of a non sales environment and maximizes the advertising impact in the alternative items may be selected according to the guest and offered for sale for example it may be determined that the guest has blue eyes and blue eyeshadow would complement their coloring accordingly blue eye shadow may be offered for sale this is not a retail environment though rather targeted marketing of select items further the cosmetic product e g blue eye shadow is being offered at a place that is not coincident with the point of sale that is to say that the cosmetic product is not paid for in the hotel room it is envisioned that the cosmetic product may appear on the hotel bill but not coincident with the selection of the cosmetic product in the room i e not coincident with the point of sale specifically.