be committed to the group activity initiation of a group activity may be triggered automatically for example progress through a game within the asynchronous virtual environment may bring the users to a certain point hereafter referred to as a trigger point at which a group activity may be used to advance e g access additional content progression of a given user within the asynchronous virtual environment to the trigger point may cause activity initiation module 26 to initiate a group activity corresponding to the trigger point arrival at a trigger point may include being positioned at a virtual location within the asynchronous virtual environment interacting with the asynchronous virtual environment in a predetermined manner and or other actions within the asynchronous virtual environment a group activity may be triggered automatically at predetermined intervals e g every day at specific times of day weekly monthly and or other intervals the activity initiation module 26 may be configured to initiate a group activity responsive to reception of a user selection indicating that the group activity should be initiated the user selection may be received through a user interface provided to the user via client computing platform 16 the user interface may be presented to a user responsive to the user reaching a trigger point in the asynchronous virtual environment the user interface may be presented to a user responsive to a request from the user for a group.