or services may cause the user to be presented with advertising for the purchase of the same or similar virtual articles or associated or related virtual articles or to be presented with a direct opportunity to purchase the same similar or related virtual articles at the point of purchase of the particular real world article further the present invention may allow for association of particular levels of expertise with particular areas of interest as related to the avatar trading card as such the user associated with the subject avatar may take a rating of that user 39 s expertise in certain areas from computing community to computing community thus searches may be made available in one or more computing communities for persons having desired levels of expertise in certain areas the user may thus accumulate expertise points in multiple computing communities at the same time wherein such points may be associated with that user 39 s transferable widgetized avatar whereby a user 39 s expertise may rise based on accumulated expertise points additionally and alternatively a user 39 s expertise in a certain area may increase based on feedback from other users in one or more computing communities in relation to the subject users expertise in a particular area or a user 39 s expertise may increase based on an assignment of expertise levels by one or more of the computing communities or a user 39 s expertise level may rise based on advice offered amount of advice offered or purchase of expertise or advice from that user in or.