the cell in order to achieve maximum contrast as well as diffused reflection the exterior surface 14a of analyzing filter 14 is roughened as is the contiguous reflector 19 the combination of light scattering surface 14 and reflector 19 provides maximum contrast and maximum legibility of indicia displayed by the display device block diagram 5 indicates the circuitry required for operating the display device of the present invention standard oscillation source 23 may include a quartz crystal vibrator or a tuning fork vibrator or an lc oscillating circuit or an rc oscillating circuit at any rate it provides a high frequency signal as a time standard the signal is divided by frequency divider 24 and transmitted to decoder driver circuit 25 from decoder driver circuit 25 signals for seconds minutes and hours and the date etc are taken out and sent to liquid crystal display portion 26 constructed as aforenoted the time display device in accordance with the present invention has the advantage that the liquid crystal material remains stable due to the absence of ions used in dynamic scattering mode devices the power consumption of the timepiece liquid crystal display device of the present invention is low and the life of the liquid crystal material is high due not only to the absence of ions but because the operating voltage is low generally about 5 volts the display device of.