for content related to the preference occurring within the time period a first option list is received from the content database wherein the first option list comprises content options related to the preference the first option list is delivered to the subscriber application_number US 24168105 A description exemplary embodiments provide systems and methods for creating a customized content option list using preferences derived from a content access history database some exemplary embodiments include a video on demand menu item generator linked to a subscriber content preference profile evaluator the evaluator retrieves preferences from the preference profile and uses the preferences to filter or sort the menu items generated by the menu item generator a menu presenter presents the filtered or sorted menu items as an option list to the subscriber fig1 is a block diagram illustrating centralized storage and evaluation of the content preference profile according to exemplary embodiments a cable operator head end facility 102 includes a video on demand vod server 104 the vod server 104 includes a menu item generator 106 linked to a movie storage database 108 the menu item generator 106 is operative to generate a menu or list of options from which a subscriber can select various content such as video on demand the menu item generator 106 also receives and responds to commands related to menu presentation the movie storage database 108 provides content which can be delivered to a subscriber in other embodiments the cable operator head end includes various other sources of content.