device 76 by way of a separate swivel but the bore 88 constitutes a portion of a swivel including two bearings 90 92 fixed to the leader 68 at each end of the crimp device 76 as in fig5 the hook 72 is pivotally secured to the crimp device 78 by the passage of the bending member 80 through the eye of a hook turning now to fig8 and 9 a further embodiment of the invention is illustrated generally at 98 for an artificial bait here in the form of a 34 plastic worm 34 the bait 98 is seen as comprising the bending member 100 having a hook 102 connected to the forward end by way of a crimp device 104 and a rear hook 106 connected thereto by way of a crimp device 108 additional hooks 90 may be attached between the front and rear hooks here a third hook 110 is illustrated as being attached centrally of the bending member 100 by way of an intermediate ring 112 such as a split ring a leader 114 extends through the artificial bait and is connected to the rear hook 106 by the crimp device 108 the leader to permit the proper bending action extends through the eye of each of the hooks 102 110 this also ensures that the hooks cannot be separated from the leader material even if the bending member breaks further artificial bait 98 comprises a molded flexible body 116 which totally embeds the bending member and crimp.