either the longitudinal or lateral end portions of the wrap to protect against moisture wicking or infiltration fig5 shows schematically the process by which a wrap material is produced a roll 36 of spun bonded polypropylene is unwound and passes between tensioning rollers 40 which place a constant tension on the material undergoing the process a series of nozzles 42 distributes a pressure sensitive adhesive evenly over the width of the fabric 38 and the adhesive coated fabric is passed beneath a dispensing station 44 for the ribs in dispensing station 44 a stack of ribs is located above the traveling web 38 and a dispensing means 45 drops parallel ribs onto the web with a predetermined spacing therebetween the web and ribs are then passed beneath another adhesive dispensing station 46 which covers the ribs with adhesive a foam roll 48 is then unwound onto the adhesive covered ribs and the laminated material passes between rollers 49 which compress the laminate and again place a constant tension on the laminated material which passes to a take up roll 50 the foam roll 48 is placed under tension by bars 51 as it is unrolled for lamination this is a significant aspect of the invention as the foam layer must be under tension in the laminate when the laminate is used to wrap a product the fabric layer forms the outside and is.