and which increase detergency especially against greasy soils such higher alkyl or higher aliphatic moieties will normally be of 8 to 22 carbon atoms preferably 10 or 12 to 16 or 18 carbon atoms and more preferably especially for the alkyl sulfates and alkylbenzene sulfonates the alkyl moieties will be of 12 to 14 carbon atoms the higher fatty alcohol ethoxylate sulfates that are useful will normally be of 1 to 20 ethoxy groups per mol and preferably 3 to 10 or 15 e g 3 or 7 as representatives of such detergents there may be mentioned sodium linear dodecylbenzene sulfonate sodium linear tridecylbenzene sulfonate sodium lauryl alcohol sulfate sodium coco alcohol triethoxylate sulfate sodium c 16 paraffin sulfonate and sodium olefin sulfonate derived from c 14 olefin among the non ionic detergents those which are most preferred are ethylene oxide condensates with higher fatty alcohols or with alkyl phenols such as condensation products of 3 to 20 5 to 15 6 to 12 or 7 to 11 mols of ethylene oxide with higher fatty alcohols of 10 or 12 to 18 or 13 to 17 carbon atoms or with alkyl phenols of 7 to 10 carbon atoms in the alkyl groups e g dobanol u00ae 25 7 synperonic u00ae a7 neodol u00ae 25 3 neodol u00ae 25 7 neodol u00ae 45 11 and c 13 17 alcohols condensed with 7 or 11 mols of ethylene oxide per mol although the improved softening obtained when a dispersing such as bentonite is employed with an ester is noticeable in anionic detergent compositions such softening.