direct association with the related information content itself such thematically related digital content may include for example theme music movie sound tracks photo clips video clips ringtones electronic books and video games it is believed that presenting the opportunity to obtain thematically related content directly during play of a first digital content package will enhance convenience for users and promotional opportunities for content providers in addition the opportunity for receive second content for free or for a reduced fee may be used to promote sales and distribution of the first digital content packages such as hd dvd and blu ray discs in accordance with the foregoing fig3 shows exemplary steps of a computer implemented method 300 such as may be implemented by a second content server of the foregoing systems in cooperation with other system elements as already described steps of method 300 and related actions may be implemented in a computer by coding appropriate instructions in a computer language resulting executable code comprising one or more applications may be encoded on a computer readable medium and used to cause a computer to perform the related steps and actions prior to activity at the second content server a first digital content package with an embedded application may be distributed 302 to one or more specialized media players for example hd dvd or blu ray players or a set top box configured for digital video content production of the first digital content package.