example the incense bead 22 could have a diameter of one quarter inch and a length of three quarters of an inch any number of the incense beads 22 may be threaded one after another onto the thin rod 28 the rod 28 has sufficient diameter and strength to be self supporting in the particular example of fig1 six incense beads 22 have been threaded onto the rod 28 the incense product 20 may be placed in an ashtray for example and then a lighted match placed next to the top incense bead after a few seconds the top incense bead will become lit and will smolder causing the fragrance to be emitted the top bead 22 being in contact with the second bead when the top bead has burned completely the second bead will become lit and will begin burning the beads 22 will thereby burn one after another until the bottom or last bead 22 is reached the beads 22 may have ingredients to cause the ash to maintain its integrity that is to say retain the cylindrical shape even after they have burned however that is not essential to the present invention if instead of a burning time corresponding to six beads 22 one third the burning time was sought for example then only two beads need be threaded onto the rod 28 the top of the second bead in such case is lit if having lit six beads the user decides that he wants to extinguish the incense he simply removes the burning incense thereby preserving the balance for future use for example if only the top bead 22 is burning then he could slip a card or a.