the securing assembly 105 and the reel 113 in any case all three rod and reel assemblies are securely retained in position as well as the fishing appliances borne by the remote ends of the fishing lines the container 10 can be positioned as shown in fig1 with the bottom wall 157 rested on a horizontal surface of support so as to retain the container and its contents in a stable upright attitude this is a convenient position for storage such as in the corner of a closet or other confined area as can be visualized upon reference to fig2 even though the fishing rod and reel assemblies are individually unstable due to their asymmetric construction storage as described in the container in their individual first compartment 181 second compartment 182 and third compartment 183 causes the container to be stable and well balanced so that it does not fall over while in storage when the fishing rod and reel assemblies 20 60 and 100 we to be used the handle 200 of the container 10 is grasped to lift and rotate the container about ninety degrees 90 so that the longitudinal axis of the container is approximately horizontal because the handle is positioned nearest the heaviest portion of the container when loaded as described the handle is positioned in a position of approximate balance so the container can easily be carried.