lengthwise travel of the sheet 11 as the sheet emerges from the bath 14 it passes through the nip between padding rolls 17 and 17a the sheet may be trained about roller 17 so as to travel reversely with coated surface 11a upwardly presented as the sheet leaves roll 17 and travels to the left the means to effect differential distributions of fabric conditioner such as softening composition onto the sheet also typically includes distributors facing the sheet for forming predetermined localized concentrations of the composition on the sheet leaving it with greater permeability between the concentrations than at or directly under the concentrations as shown in fig2 such distributors comprise gas or air jet orifices 20 spaced apart transversely of the sheet 11 to project gas jets toward the sheet for displacing the conditioner in wet or damp state from the jet paths 22 this is exemplified in fig2 by thinning or elimination of the composition coating at loci 21a directly under the jets so as to leave the sheet relatively air permeable at such loci 21a and thickening of the coating at loci 21b laterally of said paths fig2 a shows an air permeable sheet 111 characterized as having a network of fibers forming interstitial spaces therebetween the conditioner impregnates the sheet to loosely coat the fibers at regions 121b and the gas jets 122 blow through the sheet with sufficient force to remove the conditioner composition in divided particle form at 130 at opened pore regions 121a region 121a and 121b correspond to regions 21a and 21b the resultant sheet appears as in fig3 with linearly extending loci 21a and 21b it is found that the loci 21a.