in fig1 similar to that shown in fig8 to 10 and is designated by the numeral 100 again the lure has a body 102 which may be of any desired shape fabricated from a suitable material such as wood or plastic the body defines an axially extending slot 108 intercepting the underside or belly of the lure at elongate opening 110 and converging to a smaller opening 112 which intercepts the lure at the front a spoon or pectoral fin 115 is shown projecting forwardly to give the lure the desired action or movement in the water in the normal position the hook frame 120 is received and engaged within the slot 108 in the lure body the hook frame has a pair of arms 122 124 which are joined at their forward upper end at an eye or loop 128 to which the fishing line leader or snap 130 can be attached because of the geometry of the slot arm 124 is somewhat shorter than arm 122 the distal ends of each of the arms also terminate at an eye 132 to which a hook shown as a treble hook 135 is attached the hook frame is constructed of a suitable material such as a wire having spring like characteristics so that the arms may be pressed together slightly to insert the hook frame into the lure body once inserted pressure on the hook frame is released and the arms will serve to frictionally engage the opposite ends of the slot 108 to secure the hook in place until such time as a fish strikes the bait and causes the hook frame and lure.