or other suitable material the density of the plastisol or other material may be adjusted as desired during manufacture to provide greater or lesser specific gravity than water for the desired effect a lure having a specific gravity or density greater than water will sink while a lure with a density less than that of water will float these different densities may be selected by the angler as desired depending upon his or her sense of the likelihood of the subject fish taking a lure on the surface or at some depth below the surface each of the embodiments of the lure includes mutually opposed laterally spaced vertical notches or grooves between the head portion and neck portion and a plurality of longitudinally staggered laterally disposed grooves or notches along the upper and lower surfaces of the body and or tail portion s the hook extends forwardly from the head portion of the lure in each of the embodiments fig1 through 3 of the drawings illustrate a first embodiment 10 of the fishing lure the lure 10 includes a head portion 12 a body portion 14 and a relatively narrow neck portion 16 connecting the head and body portions 12 and 14 the relatively wider head and.