thereon as shown in fig1 a self supporting shaped baking mold 10 has a body 11 with a bowl like shape having a generally planar base 12 and a sidewall 14 the body 11 is preferably a unitary element folded at the intersection of the base 12 and sidewall 14 forming a cavity 16 the sidewall 14 has a wrinkle wall finish that is generally smooth but which may have fine wrinkles the wrinkle wall does not include folds or wrinkles deep enough to leave a crease on the finished baked good the sidewall 14 has a height of between about 0 25 and 2 5 inches and preferably about 1 25 inches this may also be referred to as the depth of the cavity 16 the base 12 and sidewall 14 have a fanciful perimeter shape such as the star shape shown in the figures however any shape such as but not limited to a holiday theme item e g a star tree pumpkin ghost egg heart candy cane or shamrock or an every day item e g a teddy bear dinosaur fish football or vehicle could also be used the cavity 16 is sized to hold between about 1 to 12 fluid ounces and preferably 3 5 fluid ounces of batter the base 12 and sidewall 14 are generally rigid having enough strength to support the weight of a batter placed within the cavity 16 without significant deformation the self supporting shaped baking mold 10 may have an imprint on the bottom surface not shown but.