of at least one of the concentrated coffee products the dosage of the concentrated coffee product s the diluent delay the whipper time the whipper speed device for preparing the predefined coffee based beverage c 1 based on c 1 recipe data stored in the database 9 and on coffee sensory parameters control data stored in the database 9 as for the selection of the selectable coffee sensory parameters p 1 p 4 the dispenser works as described in the dispenser of fig1 referring to fig4 an example of a method for operating the coffee beverage dispenser of fig3 is illustrated the method begins in block 100 in block 100 an input is received from the consumer to select a predefined coffee based beverage block 100 is followed by block 101 in which the control unit 7 of the dispenser illustrated in fig3 generate or otherwise transmit a communication to the consumer that allows him to make a coffee sensory customization of the predefined coffee based beverage selected in block 100 for example the control unit 7 can provide a message via an output device such as a user interface 6 proposing to customize the froth or foam the aroma the flavor and or the mouthfeel of the predefined coffee based beverage selected in block 100 block 101 is followed by block 102 in which a determination is made as to whether the consumer wants to customize the selected predefined coffee based beverage if the determination is in the affirmative that is the consumer wants to customize the beverage type then the method continues at block 103 in block 103 an input is received from the consumer via a user interface such as 6 in the dispenser of fig3 to adjust all or some.