to increase the usefulness of the cooler the securing mechanism may also be used to selectively secure an object or item onto the cooler when the cooler is in an expanded state application_number US 15511305 A description illustrative embodiments of the invention are described below as they might be employed in the use of designs for collapsible softside coolers as used herein cooler may be utilized interchangeably with cooler ice chest insulated container and the like and each term cooler ice chest insulated container is to be given its ordinary meaning in the interest of clarity not all features of an actual implementation are described in this specification it will of course be appreciated that in the development of any such actual embodiment numerous implementation specific decisions must be made to achieve the developers 39 specific goals such as compliance with system related and business related constraints which will vary from one implementation to another moreover it will be appreciated that such a development effort might be complex and time consuming but would nevertheless be a routine undertaking for those of ordinary skill in the art having the benefit of this disclosure further aspects and advantages of the various embodiments of the invention will become apparent from consideration.