also may be afforded a curvature in the x z plane by affording the material an arcuated shape in the said plane fig1 and also fig1 illustrates in a perspective view a portion of an arcuated strip 61 the embossing pattern is superimposed on the arcuated shape so that the parabolas or circular arcs are bent also in the x y plane on or in the arcuated shape which is also shown in fig1 this embodiment is illustrated in fig1 and 12 it has the shape of a strip 71 exhibiting two zones 70a and 70b each of which is provided with an embossing pattern according to embodiment ii which is applied on a sinusoidal s shaped in cross section basic shape of the strip which is illustrated in fig1 each zone 70a and 70b respectively can be regarded as arcuated as strip 61 but the arcs are turned in opposition directions so that the strip receives a convex concave or slight s shape in cross section in fig1 due to this convex concave or s shaped cross section the strip 71 is afforded the same bending resistance in the negative and in the positive z direction the strip 71 is designed in the first place for measure tapes a centre zone 70c therefore is provided with a tooth formed embossing pattern suitable for magneto resistive detection although also other detection or sensing methods can be used with this pattern i e mechanical optical or purely electrical due to the embossing pattern of the invention which has been superimposed on the s shaped basic shape of the strip a measure tape made of the strip 71.