with a location based service personalization service 32 the personalization service 32 exchanges information with a location server that includes or is in communication with a transmitter location database 36 the location server directs push content 28 from the personalization server 30 to a wireless gateway 38 transmitter which transmits the content to the subscriber 22 thus the system provides current desired information for the subscriber 39 s location without the subscriber having to take any action such as placing a call or even knowing his or her location because the subscriber 39 s location is determined by identifying the transmitter that is interacting with the communication device an additional feature of the invention is that the system can track or identify the position of a subscriber without global positioning satellite gps tracking or subscriber interaction for example a fleet of trucks can employ the system to automatically provide drivers with current local weather and road conditions while at the same time monitoring the location of the vehicles in the fleet the present invention can be realized in hardware software or a combination of hardware and software an implementation of the method and system of the present invention can be realized in a centralized fashion in one computer system or in a distributed fashion where different elements are spread across several interconnected computer systems any kind of computer system or other apparatus adapted for carrying out the methods described herein is suited to perform the functions described herein a.