were first ordered when they were first made available in the shop the system in accordance to the invention preferably comprises third electronic storage means for storing background information of the client s for example the system may store information about date of birth of the client s family composition hobbies information about family income information about health e g allergies information about type of consumer e g u201c conservative u201d or u201c adventurous u201d or u201c vegetarian u201d information of equipment available in the household e g this family has a microwave two fridges but no freezer a washing machine and a tumble dryer and a breadbaking machine optional interaction means with these third storage means may allow the customer to add or amend any additional information in this storage for example the client may indicate to the system that one of the children in the family has developed a lactose intolerance equally however information for said third storage means may be derived from the previous shopping behaviour for example if the shopping behaviour shows a regular purchase of tumble dryer sheets then it is fair to assume that the household has a tumble dryer the system in accordance to the invention preferably further comprises fourth electronic storage means for environmental information this information can automatically or manually be added for example based on external sources for example environmental factors may be the weather conditions special occasions e g sports events television shows special activities consumer trends e g u201c high income families.