for convenience in reference only and will not be limiting for example the words 34 upwardly 34 34 downwardly 34 34 rightwardly 34 and 34 leftwardly 34 will refer to directions in the drawings to which reference is made the words 34 inwardly 34 and 34 outwardly 34 will refer to directions toward and away from respectively the geometric center of the embodiment being described and designated parts thereof said terminology will include the words specifically mentioned derivatives thereof and words of a similar import referring to the drawings in more detail the reference numeral 2 generally designates a strap suspension for a container 4 and a container holder 6 which receives same the container 4 can comprise cans bottles cartons etc of various sizes and configurations the container holder 6 likewise can assume various sizes and shapes without limitation on the generality of useful container holders the holder 6 can have a generally tubular configuration with an open top 8 and a bottom 10 which is at least partially enclosed the holder 6 can comprise a suitable compressible insulating material such as foam rubber the holder 6 has an un compressed diameter dh such holders are well known in the art and are generally adapted to receive a beverage container such as a can or bottle in a relatively secure engagement the.