fishing lure generally designated 10 fashioned in accordance with the present principles the artificial fishing lure 10 is designed for use in salt water or fresh water and in various water columns including as a top water lure through the use of appropriate formation materials the present artificial fishing lure 10 is shown in perspective in fig1 in general the fishing lure 10 is characterized by a shaft 12 a nose 14 a tail 16 and an auger 18 the auger 18 being disposed on the shaft 12 so as to freely rotate on and about the longitudinal axis of the shaft in one form and as depicted in fig1 9 and described below the fishing lure 10 is made to be assembled and disassembled in order to replace or change one or more components of the fishing lure 10 in another form one or more components of the fishing lure are not removable from one or more of the other components of the fishing lure the fishing lure 10 is shown in an exploded view in fig2 depicting the nose 14 unthreaded from a front threaded end 22 of the shaft 12 the auger 18 removed from the shaft 12 and the tail 16 unthreaded from a rear threaded end 21 of the shaft 12 it should be appreciated that while not shown other.