on the requested number or type of service hear a recorded advertisement the advertisements are selected from a databank according to selection criteria which may include any number of advertisements after the advertising announcement is completed the directory assistance call is processed as usual the selection criteria can include the use of sic codes application_number US 6399002 A description the preferred embodiment of the invention is a process that allows the cross marketing of phone customers asking for directory assistance in fig1 the local telephone station 11 is the typical telephone handset in the usual case and is connected by the typical local loop wires and connections to a local telephone switching system 12 which in turn connects through a toll switching system 14 to the total telephone network interconnected with the local telephone switching system 12 and the toll switching system 14 is the advertising message system 13 which is adapted to provide the directory assistance which has been generally summarized above in general the local telephone station 11 is used by a local telephone customer the user 10 indicated schematically the internal connections of the system are in more detail the following the line from local telephone station 11 will be routed through portions of switching elements 15 to the directory assistant module of the local switching system 12 if that is the nature of the customer 39 s request and in general this may have been reached by dialing a specific phone number such as 1 800 dealers it is anticipated that the broadest volume of use will result from long distance calling the preferred embodiment will use a routing automatic number.