any distribution designation provided in the user profile of the sender and or the recipient for example a sender 39 s selection of the type of distribution can override any distribution designation provided in the user profile of a recipient and or a recipient 39 s selection of the type of distribution can override any distribution designation provided in the user profile of a recipient rules can be established with respect to the priority of overriding such as a sender 39 s selection of a type of distribution can override a recipient 39 s selection of the type of distribution if the multimedia content is not to be distributed via pull distribution then in step 510 the media server 422 can transmit the content to the communication devices of the targeted recipients the targeted recipients can be designated in the user profile which can be interrogated by the media server 422 such as upon receipt of multimedia content the present disclosure also contemplates targeted recipients being designated through a selection made by the user of the communication device 316 such as in addition to or replacement of the targeted recipients designated in the user profile in one embodiment a notification or message can be sent to the targeted recipients to advise that the multimedia content is going to be transmitted to the targeted recipients as in step 511 for example the push distribution notification can be forwarded to the targeted recipient a particular time period before the transmittal of the multimedia content to allow the targeted recipient to respond by authorizing the push distribution requesting that the multimedia content not be transmitted.