call with a ringtone and a tag alert 2 which may be text images video clips and their combinations based on the caller 39 s telephone number number 1 which is transmitted to the recipient according to the present invention as in detail described later each phone utilizing the present invention is provided with a madtag application madtag 1 madtag 2 operating as a client software application the operation and structure of which is described in the following in further detail the called user gets the tag alerting of an incoming call by using the incoming call media application so called madtag application madtag 2 which steers a desired tag alert 2 from the caller 39 s madtag www site stored in internet in the www server server 1 to the recipient 39 s mobile phone so that when this specific user user 1 calls the recipient user 2 the desired incoming call tag is steered to this specific recipient 39 s mobile phone and displayed therein thus the request from mobile 2 is steered via the base station bs 1 and internet to the madtag server server 1 and the tag is then steered from server 1 via internet and base station bs 1 to the recipient 39 s mobile phone mobile 2 the total time for sending the request until the tag is displayed is typically 2 to 3 s the provision for the operation is that both users are member of a same madtag user group community madtag.