the invention the host server 130 has access to a plurality of publisher servers 145 the publisher servers 145 manage sub accounts associated with disc unique ids and stored in a plurality of publisher databases 150 the publisher databases 150 will be discussed below in conjunction with fig4 fig2 is a diagram of one embodiment of the disc 110 according to the invention the disc 110 includes but is not limited to a data access area 210 a disc unique id address 220 and a disc unique id 230 the disc 110 has a data access area 210 delineated by an inner and outer radius data is typically recorded within the data access area 210 the data may include software programs video data audio data or any other type of stored content although fig2 shows the disc unique id address 220 and the disc unique id 230 recorded within the data access area 210 either can be recorded outside of the data access area 210 the disc unique id address 220 contains the disc address of the disc unique id 230 the disc unique id 230 uniquely identifies the disc 110 the contents of the disc 110 cannot be played on the user console 115 or other devices without access permission for the disc 110 access instructions are sent to the user console 115 from the host server 130 upon receipt of the disc unique id 230 and the user id by the host server 130 from the user console 115 access permission and incentive reward point.