image the pressure and temperature as well as the speed of the roll affect the flattening of the crowns of the reflective layer the pressure is typically from about 5 to about 75 or from about 10 to about 35 or from about 15 to about 25 pounds per linear inch pli the temperature of the heated roll is from about 85 to about 130 or from about 90 to about 120 or from about 95 to about 110 degrees c the speed of the roll is typically from about 5 to about 100 or from about 8 to about 80 or from about 10 to about 60 ft min in one embodiment the mechanical stops on the embossing and flexographic printing equipment are set to control the depth of the impression of the image the mechanical stops are set so that the roll with the image design is not forced onto the heated roll when between the raised image designs the roll with the image design then just touches or kisses the surface of the retroreflective sheeting thus forming the image fig4 illustrates the method of imparting the image heated steel roll 41 contacts the reflective side of retroreflective sheeting 42 the topcoat side of sheeting 42 is pressed against flexographic roll 43 bearing the raised impression 44 of the desired image after being subjected to the heating and pressing step the sheeting.