sensor 66 as reflected by mirror 68 sensor 66 and mirror 68 have combined adjustment to accommodate changes in label size as label leading edge 84 approaches the trailing end 86 of shoe 56 it moves beyond the area of vacuum openings 74 this releases the hold on label 84 and allows it to extend beyond the shoe 56 toward an approaching package 18 package sensor 70 detects the leading edge of a package 18 so that the movement of label 80 is coordinated with the presentation of package 18 and so that the face of package 18 engages the adhesive activated face of label 80 at the same speed at which the label 80 is dispensed from application assembly 16 when leading label edge 84 engages the face of package 18 it adheres thereto as does subsequent portions of label 80 until the label is fully engaged and adhered to package 18 fig6 illustrates apparatus 90 which is a second embodiment of the present invention apparatus 90 includes a conventional label manufacturing machine and further includes laser unit 46 operable to produce laser beams 52a b controller 50 carrier sheet detachment shoe 92 roller 94 attachment shoe 96 pinch roller 98 and matrix roller 100 web 102 and carrier sheet 104 are threaded through apparatus 90 as illustrated web 102 includes a coating of conventional pressure adhesive on lower surface 106 and carrier sheet 104 includes a conventional release coat on upper surface 108 in a conventional label manufacturing machine a continuous roller die is used to cut through web 104 while leaving the carrier sheet intact as those skilled in the art will appreciate dies are expensive to.