because this man usually watches sports channels or browses the internet sports webpages the advertisement providing unit 13 provides some advertisements about sporting goods or sports that meets the preferences of user the updating unit 14 is configured to update the user information stored in the storage unit 15 according to a manual operation associated with an advertisement the advertisement server 10 further includes a counting unit 11 to count the acceptance degree of an advertisement when the advertisement server 10 provides an advertisement to a plurality of advertisement broadcasting terminals 20 according to both the content of the advertisement and the user information of the advertisement broadcasting terminals 20 the counting unit 11 counts the manual operations to the advertisement broadcasting interfaces feedback by the feedback units 15 of the advertisement broadcasting terminals 20 and gets the acceptance degree of the advertisement based on the manual operations associated with this advertisement in the embodiment if a user reduces the size of the advertisement broadcasting interface hides or closes the advertisement broadcasting interface the counting unit 11 counts that the user does not accept this advertisement when the user enlarges the size of the advertisement broadcasting interface or just does not operate the advertisement broadcasting interface the counting unit 11 counts that the user accepts the provided advertisement the advertisement server 10 further sends the acceptance degree of an advertisement counted by.