filter as can be seen in fig2 g in preferred embodiments of the present invention the filter effect is applied to only the captured visual content portion of the photographic image such that the watermark image remains in an unfiltered state for example the watermark is in a png file format and is displayed in a foreground layer of photographic image and the captured visual content appears in a background layer of photographic image in a jpeg joint photo experts group file format as the user views both layers the user then can select different electronic camera filters that only change the background layer in this regard the captured visual content remains the same i e unfiltered after applying the filter or when it is requested that the photographic image remain unfiltered an operation 132 is performed for saving the photographic image for example saving the photographic image can include merging an imaging layer having the watermark image with an imaging layer having the captured visual content in response to or in combination with saving the photographic image an operation 134 is performed for offering an ability to share the photographic image in response to the offer to share the photographic image being declined the method 100 ends otherwise an operation 136 is performed for displaying options for sharing the photographic image for example as shown in fig2 h displayed options for sharing the photo can include a selection 230 for printing the photographic image a selection 232 for emailing the photographic image a selection 234 for copying the photographic image and one or more selections 236 for providing the photographic image to a social media account in response to an operation 138 being performed for receiving a selected sharing.