axial dimensions of button parts 20a and or 20b whereby to provide retainer recesses of progressively increasing transverse dimension or size in use a minimum size retainer would normally be chosen for use with strapless attire a user may place retainer 10 in use by folding over end portion 26 and snap fitting the button parts together removing protecting strip 24 to expose adhesive 22 and then applying the retainer to the user 39 s skin on the shoulder with the lengthwise dimension of the retainer aligned with a line extending between the user 39 s neck and arm and with retainer member 20 disposed relatively remotely of such neck as shown in fig1 after application of retainer 10 to the user 39 s shoulder shoulder strap 14 may be positioned on base member surface 18b and the natural tendency of such strap to slide downwardly along the shoulder away from the neck automatically places retains the strap against the retaining surface of retainer member 20 and within retaining recess 34 the same size retainer could also be adapted for use under garments including blouses and lightweight sweaters having shoulder areas formed of relatively thin materials in this instance retainer 10 would be applied to the shoulder in the same manner as that described above before dressing in a chosen garment thereafter when the shoulder strap is draped over the garment the material forming its shoulder area would simply deform under.