at least one coating applicator 16 applies a film of coating which is in turn transferred onto at least one side 18 of a moving paper web 20 as shown in fig1 a pair of rolls 12 are generally paired to form a nip 22 therebetween through which the web 20 moves at which point the film of coating on the two roll surfaces 14 is transferred onto the two sides 18 of the web 20 adjacent the rolls 12 the coated web is designated as 21 typically if the web 20 is moved through the nip 22 in a downward direction there are the inherent disadvantages to producing a smooth coated paper surface as is discussed above in the instant apparatus 8 it is desired to move the web 20 upwardly through the nip 22 and not downwardly to eliminate the disadvantages associated with downward motion of the web 20 as shown the web 20 moves upwardly past a lead or guide roll 30 and into and through the nip 22 where the film of coating applied to the outer surface 14 of each roll 12 by a corresponding coating applicator 16 is transferred to a corresponding side 18 of the web 20 it is understood only one side or both sides of the web could be coated while a u201c film split u201d action may still occur the resulting film droplets fall back onto the roll surfaces 14 a returning to the applicators 16 and the.