stored promotional segments and causing the projection device to project to the person at the predetermined location the selected promotional segment application_number US 201514951303 A description referring now to the drawing figures there is shown generally at 10 a system in accordance with a preferred embodiment of the invention for identifying measuring and tracking consumer exposure to a number of different advertisements and for exposing consumers to several different advertisements or promotional segments and for gathering information about consumers the system 10 simultaneously identifies measures and tracks the number of consumers viewing a number of different advertisements while displaying different selected advertisements for viewing by the consumer the system 10 includes a projection device such as a display 12 for displaying advertisements and other information preferably the display 12 comprises a commercially available liquid crystal display lcd screen or other low power consumption screen of suitable dimensions that may be housed behind a protective shield 14 fig2 for preventing harm from coming to the display 12 due to vandalism or moisture such as rain for example the lcd screen preferably ranges in size from approximately 11 5 to 52 inches and may comprise a known tft active matrix lcd screen the protective shield 14 preferably comprises a strong transparent polycarbonate such as lexan to prevent damage to the display 12 due to impact forces the protective shield 14 may have a layer.