a preferably double shank spread barb hook with the shanks passing on either side of a tail weight 41 which is used to balance the lure 10 for tracking purposes the weight 41 has a portion 42 molded inside the soft body and a v shaped feature 43 designed on a portion extending outside the body 40 to fit between the shanks 33 to facilitate the hook 30 staying in a good relative location to maximize the opportunity to hook up a fish when it strikes the lure the body 40 may also be designed with vents 46 and 47 which enable water which may get into the lure body 40 to be expelled and which also allow the body to collapse when a strike occurs so that the hook 30 may more readily engage the fish the combination of the weight of the head the body and the weights 21 and 41 give the lure added heft such that it can be cast further than the prior art lures of this type the rubber material of the body 40 should be sufficiently resilient to withstand long distance casting impacts by deforming on impact and returning to its anatomical shape however it may be necessary to include strategically placed gussets.