credit has a value that is a multiple of cash prize no purchase is required in order for a customer to be eligible to win a prize application_number US 36462603 A description the use of the subject matter of the present invention offers many variations in the implementation of the customer incentive program described here those skilled in the art will appreciate these variations and will understand that they are part of the present invention even if not explicitly described the following description is demonstrative and in no way meant to limit the scope of the present invention the present invention offers a variety of ways to increase the foot traffic within a retail establishment it allows a merchant to increase the loyalty of those shopping in his establishment and thus the likelihood that a given customer will return to the store in the future in one form the invention is a method that involves issuing tokens containing unique indicia that will allow one or more customers to be chosen to receive a prize for having visited the store these tokens may take the form of lottery type tickets that are embossed with a unique identifier for example a number they may also take the form of a card or other means that is capable of interacting with an electronic device such as a card reader that will record the time and frequency of the registration in any event the merchant must track or record the.