1 086 g m 2 0 02 to 0 64 pounds per ream of the wickhen compound or 0 1 to 2 0 by weight of the web for toilet tissue such as scott cottonelle or 2 ply facial another example illustrating the present invention could be paper webs having basis weight of 27 g m 2 16 lbs per ream of 2 880 square feet were treated at location similar to that disclosed above the treating fluid comprising the active ingredients dissolved in water is applied at a rate to yield an addition of between 0 017 to 0 543 g m 2 0 01 to 0 32 lbs ream of the compound or 0 1 to 2 by weight of web any application technique known in the art which does not unduly compact the web and which evenly distributes the fluid at the desired rate onto the paper web may be employed these application techniques include spraying transfer roll coating and gravure printing if compaction caused by gravure printing is considered too great to the finished product this step may be carried out prior to the step of bulking by embossing the amount of compaction which can be suffered is influenced by numerous variables such as the original bulk of the web consumer expectations regarding bulk and the perceived.