mixing is such that ratio of soap to free fatty acid is about 2 1 to 20 1 preferably 2 5 1 to 12 1 this latter ratio typically reflects a neutralization if formed in situ of about 60 to 90 neutralization further the counterion on soap the degree of saturation or unsaturation chain length distribution in soap and or fatty acid and levels of synthetic and or solvent can be critical in determining final rheology e g what dispensing force is required for pumping or dispensing as indicated depending in particular on chain length distribution the levels of synthetic and or solvent can also be critical in obtaining the right feeling although any salt counterion can be used preferably the counterion for the soap is potassium sodium counterions tend to increase the viscosity and may raise the viscosity above that required by the invention depending on interplay of other factors for example use of sodium might require also greater use of synthetic and or co solvent amine based counterions trialkanolamine ammonium etc may have similar effect as potassium and can also be used other counterions which may be used include calcium magnesium and zinc as indicated preferably the goal is to use counterions which have the least effect on viscosity and which will allow together with other factors pumpability as defined to be maintained in particular as noted it is preferred to use counterions which are 50 to 100 more preferably 80 to 100 and even 100 potassium and or amine e g trialkanolamine more preferably counterion can be gt 75 preferably 80 to 100 potassium it is also preferred to use saturated fatty acid and soap chains saturated chains generally have fewer color e g browning or odor problems and have generally good lather some unsaturates may.