insert 66 that is substantially surrounded by or encapsulated in a plastisol material 64 that forms the body of the soft artificial lure as illustrated in longitudinal cross section of fig6 b and lateral cross sectional of fig6 c taken though line e of fig3 a in an exemplary embodiment the insert includes or otherwise is made from tungsten or an alloy that can include at least 50 percent by weight of tungsten or ranging up to 90 percent or even 95 percent by weight of tungsten this method and the previous method described above can be used to form a soft artificial lure that is weighted toward one end the weighted end can be the head end as illustrated the tail end or even another portion of the artificial lure if desired soft artificial lures of the present invention can be provided in various shapes sizes colors softness and resiliencies while the present invention has been described in connection with certain illustrated embodiments it is to be understood that the subject matter encompassed by way of the present invention is not to be limited to those specific embodiments on the contrary it is intended for the subject matter of the invention to include all alternatives modifications and equivalents as can be included.