the disclosures of these patents are incorporated herein by reference in their entireties so a displayed image or graphic once optically captured can trigger provision of a user profile but i want more i want to communicate different user profiles for different settings or experiences after all i might not want a business colleague to have access to my personal user profile or friend user profile one way to accomplish transfer of different user profiles is through conveying different orientation information for example orientation information can be conveyed through different positioning e g different orientations of a device display screen when it is photographed i can hold the mobile device a first way see fig2 a when i want to transfer a first profile hold the device a second way see fig2 b when i want to transfer a second profile and hold the device a third way see fig2 c to facilitate the transfer of a third profile and so on recall from above that a watermark may include a component from which orientation information can be determined so for example if my background or other displayed image graphic includes a digital watermark with an orientation component holding the displayed watermarked background at different orientations will introduce different orientation information when the digital watermark is decoded.