the date of the recommendation the description 36 the group or category 40 and the number of comments 42 in one preferred embodiment a ranking 44 is also provided in a preferred embodiment the category displayed in column 40 is that which was assigned by the recommender using window 30 in a preferred embodiment the recommendation receiver may change the category for example to make it more specific alternatively the recommender can be given no way to indicate a category with the recommendation receiver deciding on the category of each recommendation and originating a scheme of organization himself in one preferred embodiment the system described above is implemented on a server or set of servers connected to the internet u201c rekommend com u201d the server s maintain a file of participant objects each having unique login identification in one preferred embodiment a file permitting a sidebar to be displayed on a client computer corresponding to one or more participant objects is downloaded at the time a participant object is opened in a preferred embodiment the download is a plug in for a browser in this application a u201c contact u201d is a designator for a participant object which is an internet accessible virtual location that may be accessed by a user entering identifying information such as a username and password the participant object most typically resides on a server but could be in a memory location on a particular computer in a peer to peer network for example the contact u201c george u201d appearing in a u201c friends and family u201d list could designate the participant object that is accessed by user.