factors e g inquiry c in the simplest information inquiry form a yes no question has two different weights if u201c yes u201d is the answer to a higher correlated inquiry the response u201c yes u201d for that inquiry could get a weight of 5 for example if u201c yes u201d is the desired response a u201c no u201d response receives a lower weight the u201c no u201d weight factor could be any number lower than 5 for example 4 0 or u2212 5 since some inquiries have a higher correlation to the core characteristic a proper weighting range is selected to reflect the inquiry 39 s appropriate level of influence compared to other inquiries considered in the analysis a total number of inquiries contributing to the understanding of a core characteristic also help to determine the weight factor range for each inquiry a n referring back to fig2 a matrix analysis block 14 is performed to determine normalized values for each core characteristic in a preferred embodiment the matrix analysis is accomplished with a computer for example using the routine disclosed in the attached appendix in addition a database provides a convenient way to capture information and keep the information segmented of course other methods of performing the matrix analysis.