24 or 25 which are perpendicular to the direction represented by the arrow 11 fig1 the upper box like part 2 supports an insertion motor 26 preferably also a direct current motor which drives a shaft 28 that supports the inserting rollers 14 through a belt 27 when the leading edge of an inserted flat article arrives at the stop rail 18 it is sensed by the photocell 19 which enables two electromagnets 29 only one being shown in the upper part 2 each of which then attracts the distal end of respective triangular pivot members 30 only one being shown to urge the press rolls 22 mounted on arms 31 downwardly through the cut outs 21 to bring about contact with the continuously driven ejecting rollers 17 and move the flat article in a changed direction of about 90 u00b0 the orientation of the flat article within its plane is not changed i e it is not turned or rotated but its width or small sides will now become the leading edge therefore the shaft 28 that supports the inserting rollers 14 is arranged at a right angle relative to the shafts 33 of the ejecting rolls 17 when a flat article is moved in the changed direction for the purpose of being ejected the photocell 19 will become exposed again and the electromagnets 29 de energized so that.