additive selected from the group consisting of a colorant fragrance organic solvent builder hydrotrope or chelator the colorant which may be used in this invention includes dyes and pigments such dyes and pigments are well known in the art and generally classified as azo or diazo colorants as to the fragrance that may be used in this invention such a fragrance includes any of the art recognized fragrances which may be used in a cleaning composition the organic solvent which may be used typically includes ethers such as dipropylene glycol methyl ether which is sold by dow chemical under the name dowanol dpm within the thickened liquid composition employable in the present invention it is not uncommon to use a hydrotrope such as sodium xylene sulfonate calcium and ammonium xylene sulfonates p toluene sulfonate and the like the builder which may be used in this invention includes tetra sodium pyrophosphate as well as sodium tripolyphosphate the chelator which may be used in this invention includes edta and nta the amount of each optional additive used in the thickened liquid composition of the present invention is typically from about 0 0 to about 10 0 and preferably from about 0 001 to about 8 0 and most preferably from about 0 002 to about 6 0 by weight based on total weight of the thickened liquid composition and.