tagged with the individual cues score or emotional score of a large number of users step 312 after generating the individual cues score or emotional score of the user associated with the media content the granular individual cues or emotional tagging of the content is shared in the central repository thus the content is having a tag from a large number of users who have watched the content step 314 the granular individual cues score or emotional score of the content is then used to characterize the media content in an embodiment of the present invention the tagged information may be used in multiple ways to increase the relevance of the content on an application specific user specific or delivery specific contexts fig4 illustrates a user interface showing the concept of granular individual cues or emotion based tagging of multimedia content in accordance with an embodiment of the present invention the interface 402 shows an output of the module that detects instantaneous reaction individual cues score or emotional score in a system of the invention the interface 402 comprises of various regions that shows the outcome of the granular individual cues or emotional tagging of the multimedia content the region 406 provides the details of video content that has been viewed by the user and is tagged thereafter the region 406 provides the content details along with metadata that links the content to its.