that each squeeze to expel liquid expels approximately 0 5 ml at a time in other embodiments the flavor pouch or nicotine pouch may be designed such that more than 0 5 ml or less than 0 5 ml is expelled at a time as required or desired with regard to a flavor pouch this may help in flavor consistency that is a user may be able to better recreate a desired flavor combination e g two squeezes of one flavor packet and one squeeze of another as opposed to trying to estimate each time likewise with regard to a nicotine pouch this may help in consistency of nicotine strength or concentration for example if a user discovers that he or she enjoys the nicotine strength or concentration reached with two squeezes of a pouch the user may be able to better recreate the same nicotine strength or concentration the nicotine pouch may be designed such that each squeeze for example expels a certain concentration or strength of nicotine so that a user knows the approximate concentration or strength that is being added with each squeeze of the pouch any method to control the release of the liquid from a flavor pouch or nicotine pouch may be used a flavor pouch may contain a liquid having a flavor in some embodiments the flavor may be a combination of food flavoring and or sweeteners in various embodiments the flavor of the liquid may be but is not limited to tobacco turkish tobacco menthol peppermint spearmint green tea cream natural sweetener banana strawberry blueberry mango raspberry peach pineapple apple orange papaya watermelon grape cherry coffee chocolate vanilla.