about 90 uv absorbing or more or only 10 reflecting or less in the uv wavelengths the present invention matches the diffuse uv reflection of animals such as bait fish which is typically 15 to 80 uv in the areas described in fig6 while it is apparent that some of the current art inadvertently often achieves some specular non diffuse uv reflection of the sides 95 of a bait fish with the use of embossed or otherwise textured metal foils it is also apparent the diffusely reflecting surface is achieved with paint coatings printing inks or molded in colored surfaces which are typically plastic and as such will be uv absorbing as said surfaces employ tio2 to achieve diffuse reflectance of white and light colors in the preferred embodiment one or more surfaces of a decoy or decoy lure are coated or coloration is molded in to achieve diffuse uv reflection on those surfaces where diffuse uv reflection is present in the animal to be mimicked this diffuse reflection is typically between 15 to 80 uv reflecting in the wavelengths from 320 nm to 400 nm with the preferred embodiment being 30 to 70 for human visible white and other light colors and some bright colors but could be as low as 12 and as high as 90 in another embodiment the underside or belly areas of a decoy lure are painted with diffusely reflecting uv paint which is human visible white or light colored or bright colored but it will become apparent that this pattern of uv reflection applies to certain bait fish and other animals to be mimicked by decoys or decoy lures could have different diffusely uv reflective areas the methods used to measure this uv reflectance and subsequently to develop coatings or molded in colors are.