foster or a pump dispenser not shown as described in u s pat app 20040229963 to stephane sylvain culeron et al all or which are hereby incorporated herein the front label 100 extends over a substantial extent of the surface of the front portion of the bottle 300 and has an inwardly and outwardly directed surface the inwardly directed surface engages an opposed surface of the bottle and the surface area of the first label is typically more than 25 transparent or translucent or more than 40 transparent or translucent or more than 50 transparent or translucent or more than 80 transparent or translucent the rear label 200 extends over a substantial extent of the surface of the rear portion of the bottle 300 and has an inwardly and outwardly directed surface the inwardly directed surface engages an opposed surface of the bottle and the rear label is typically opaque the inwardly directed surface of the rear label 200 contains a dark colored border 202 covering greater than 50 or greater than 70 or greater than 90 or 100 of the circumference of the rear label inwardly directed surface and the inwardly directed surface of the rear label 200 has a light colored interior portion 204 the light colored interior portion 204 is typically white to contrast with the darker border 202 there can be a gradual fading between the dark colored border.