protected media rental container 15 c step 905 the user inserts the protected media rental container 15 c into a media device 20 c step 910 the media device 20 c is generally similar to the media device 20 in a preferred embodiment all that is needed to manage the particular rental offering is the media id the user selects the rental content for download step 915 the rental service may provide additional copies of the protected media rental container 15 c to the user for an additional fee as a part of the basic subscription as a promotional give away etc an exemplary media table is illustrated in table 4 listing exemplary media ids for the copies of the protected media rental container 15 c the service provider 45 of the rental service determines if the media id is authorized to rent the protected content 25 c on the protected media rental container 15 c currently inserted in the media device 20 c decision step 920 if the media id is not authorized the service provider 45 offers to add additional media to the subscription decision step 925 if the user declines this offers the service provider 45 refuses the transaction step 930 if the user accepts the offer the user enters a transaction with the service provider 45 and upgrades the media subscription to include the protected media rental container 15 c currently inserted in the media device step 935 the user.