to ensure that each of the segments 60 sequentially follows the movement of the innermost segment 60 from the closed to the opened position although the cover is illustrated with the smallest segment functioning as the control segment it is within the scope of the invention for the segments to be arranged such that the largest or outermost segment 60 functions as the control segment in such a configuration the user will physically move the outermost segment 60 to effect the movement of the cover between the opened and closed positions it is also within the scope of the invention for any other suitable type cover to be used instead of the multi segmented lid as shown other suitable lids would include a single piece lid a tambour roll top lid or a flexible collapsible cover for example the thermal conditioning beverage container holder 12 further comprises resizing elements used to accommodate various sizes of beverage containers for both differences in the vertical size and in the transverse cross sectional area size one resizing element comprises recess 74 formed in the bottom wall 42 of the well 40 as best seen in fig4 6 the recesses 74 are surrounded by a portion.