heart meats such as beef lamb pork chicken and turkey sea foods such as fish crab shrimp dairy products such as milk and cheese yeast peptides amino acids nucleotides fat oil artificial meat and or sea food flavors maillard reactants sugars plant extracts and other aromas nature and or artificial that are attractive to cats or dogs the quantity of gelling agent employed is the amount sufficient to bring about a gel that maintains its shape so as to provide an object which is readily eaten by a cat or dog by maintaining its shape means an integral structure that can wobble such as u201c jello u201d but still maintains its integrity and does not become liquid or flow generally from about 0 05 to about 2 wt of the gelling agent as wt of the gel desirably about 0 2 to about 1 5 wt can be employed the amount of the palatability enhancer is sufficient to bring about a palatability enhancement this is generally between about 0 1 and 3 wt desirably a minimum wt of about 0 3 or 0 5 wt of the gel the amount of water in the gel is generally at least about 85 wt desirably at least about 90 or 95 wt or higher other components can be in the gel as well for example nutrients such as vitamins and minerals used as supplements preservatives colorant s as well as active agents including antibacterial agent s anti inflammatory agent s antiparasitic s antioxidant s herbal and or botanical extracts and the like all in effective quantities thus the gel can function as a delivery system.