co promotional method of advertising of the present invention the method is started by an advertiser 40 initiating a promotion of its goods and or services an advertising campaign is designed with input from the product information provided by the advertiser 40 the retailers 50 are selected according to various demographic marketing and related criteria the design and license of the award structure and the advertising promotional materials 2 is accomplished to most effectively market the goods and or services of the promoter 44 and to create the broadest possible appeal to the customers 54 of the retailers 50 the materials 2 are manufactured by a material manufacturer 48 and are sold and distributed to the retailers 50 through a network of vendors or distributors 52 at the retail level the coupons 4 are sold to the retail customers 54 the retailers 50 can participate in the promotion of the coupons 4 by displaying the advertising flares 6 associated therewith and by various other advertising methodologies including print broadcast media direct mail etc the coupons 4 are played by the customers 54 who receive awards from the retailers 50 since coupon 4 has a value in excess of its purchase price the customers 54 are enticed to order the goods and or services promoted thereon from the advertiser 40 identified thereon moreover a significant entertainment component is provided.