variety of different configurations and can include any number of indicia portions for example badge 20 can include three indicia portions in such an example one of the indicia portions can be for identification of a person and the other two for advertising in the illustrated construction including only two indicia portions first indicia portion 28 is used to identify the user of badge 20 and second indicia portion 32 is used for advertising promoting or marketing purposes to advertise promote or market a product s or service s alternatively the first indicia portion 28 can be used for advertising promotional or marketing purposes and the second indicia portion 32 can be used for identification purposes with reference to fig1 4 housing 24 includes a frame 36 extending around and between the first and second indicia portions 28 32 to discretely separate them and define a first receptacle 40 and a second receptacle 44 corresponding respectively to the first and second indicia portions 28 32 see fig3 badge 20 also includes a first plate 48 containing a first indicia 52 thereon and a second plate 56 containing a second indicia 60 thereon see fig1 and 2 the first and second plates 48 56 are positionable in the first and second receptacles 40 44 respectively and are each surrounded by frame 36 the frame 36 assists in proper insertion and alignment of the plates 48 56 in the first and second receptacles 40 44 because the plates preferably substantially fill the area but not necessarily the depth of the respective receptacles referring to fig2 4 the plates 48 56 can be either removably or permanently attached to housing 24 within.