method at 32 2 c each layer in the transfer portion of the label is preferred to be printed or coated the printing method of choice is screen printing but other printing methods are considered possible such as gravure or flexo some layers such as the white layer can also be applied via extrusion examples of coating methods include meyer rod die air knife and roll the label can be further processed via die cutting roll cutting or digital plotter cutting to have the final shape fig6 shows a brand identification device 6100 attached to a central panel 6200 of a performance article 600 while the brand identification device is shown connected to a front panel 6200 such as a shirt or jersey the brand identification device can be provided on an internal seam of the article collar other internal area back panel sleeve etc of the article fig7 and fig7 a provides a supply 700 of brand identification devices in which in some embodiments the supply 700 can be provided in a continuous or roll format and in other instances provided in a cut sheet or stacked configuration the supply 700 here shown as a roll of material includes a carrier or substrate 730 having a plurality of heat transfer labels 732 shown provided on the carrier fig7 a shows a cut sheet stack of heat transfer labels in which two different types of heat transfer labels 740 and 750 are provided on a carrier sheet 760 in a stack the sheets are successively removed from the stack.