around the roll from creping blade 6 which as schematically indicated crepes the traveling web from the dryer as indicated at 7 the creped web 7 exiting from the dryer is wound into a soft creped tissue roll 8 to adhere the nascent web 2 to the surface of the dryer a spray 9 of adhesive is applied to the surface ahead of the nip between the press roll 4 and yankee 5 alternately the spray may be applied to the traveling web 2 directly as shown at 9 39 suitable apparatus for use with the present invention are disclosed in u s pat nos 4 304 625 and 4 064 213 which are hereby incorporated by reference this illustration does not incorporate all the possible configurations used in presenting a nascent web to a yankee dryer it is used only to describe how the adhesive of the present invention can be used to promote adhesion and thereby influence the crepe of the product the present invention can be used with all other known processes that rely upon creping the web from a dryer surface in the same manner the method of application of the adhesive to the surface of the dryer or the web is not restricted to spray applications although these are generally the simplest method for adhesive application the present invention is useful for the preparation of fibrous webs which are creped to increase the thickness of the web and to provide texture to the web the invention is particularly useful in the preparation of final products such as facial tissue toilet tissue paper.