the ammonium and substituted ammonium such as mono di and tri ethanolamine alkali metal such as sodium and potassium and alkaline earth metal such as calcium and magnesium salts of the higher alkyl benzene sulfonates and higher alkyl sulfates builder materials are essential components of the liquid detergent compositions of the present invention in particular from about 2 to about 15 of an alkali metal carbonate such as sodium carbonate and preferably from about 3 to about 10 by weight a phosphate builder and in particular an alkali metal sodium polyphosphate in an amount of from about 5 to about 30 by weight is an integral component of the present liquid detergent compositions the amount of such polyphosphate builder is preferably from about 8 to about 20 examples of suitable phosphorous containing inorganic detergency builders include the water soluble salts especially alkali metalpyrophosphates orthophosphates and polyphosphates specific examples of inorganic phosphate builders include sodium and potassium tripolyphosphates phosphates and hexametaphosphates zeolite a type aluminosilicate builder usually hydrated may optionally be included in the compositions of the invention hydrated zeolites x and y may be useful too as may be naturally occurring zeolites that can act as detergent builders of the various zeolite a products zeolite 4a a type of zeolite molecule wherein the pore size is about 4 angstroms is often preferred this type of zeolite is well known in the art and methods for its manufacture are described in the art such as in u s pat no 3.