word toyota as a logo or in an approved text style an image file car jpg a time and date condition such as in the form 11 00 00 pm 10 29 2009 a condition setting for launching the message such as phone on call termination end of voice call or a specific designated time or event the idml information would be applied on the mobile device 24 to create and display an advertisement promotion at the designated time or condition using the designated content without limitation other triggers that could be applied to launch or to constrain e g set an expiration on an sms campaign include events conditions or rules to be evaluated using the following time amp date location of the mobile device 24 within certain specified cell coverage territories or distance of certain gps coordinates network or web 32 40 access from the mobile device 24 identifying the mobile directory number mdn of an incoming or outgoing call e g matching home depot advertisement to a call to or from a home depot 800 number mdn of an sms message e g in a 411 information sms containing an mdn identifying the caller e g by name address location associated with an mdn personalized information associated with an mdn or caller information launching a browser.