general information at step 100 the system suggests relative category strings based upon the demographic data entered the system makes suggestions typically based upon keywords and phrases that are associated with the category strings as related to the demographic data as entered by the lca at step 110 the lca selects or edits the system 39 s suggestions for category strings to be associated with their demographics profile the local content author demographics profile entry or edit process is completed referring to fig3 at step 130 the lca selects the content type and may also select a related sub type at step 140 the system based upon the content type determines if the content is a static web page or dynamic content at step 150 the system presents the appropriate data fields relative to the content type for example if the content type was a news article the data fields for news content would be presented for input by the lca at step 160 the lca enters the appropriate local content at step 170 the system suggests the location of the local content and provides the option for the lca to either select the suggestion or enter a new location the location is generally zip code based and either town county region state or country specific in its scope radius of location at step 180 the lca either accepts the system suggested location or enters a new one and then selects the scope radius of the location i e town county region state or country at step 190 the system suggests category strings relative to the content and or lca 39 s demographic data at step 200 the system may incorporate the natural targeted advertising engine u s.