tubular member and preferably abut a top portion 38 of the skirt 30 in order that the water is immediately exposed to the magnetic field upon entry into the tubular member 16 preferably the base 12 stopper 28 tubular member 16 and spout 20 are integrally formed with the magnets 22 24 embedded therein any suitable plastic may be used for this purpose the pourer 10 includes a relatively small aperture in the tubular member 16 to ensure a strong magnetic field flanked by two strong magnets 22 24 and is affixed to the opening of a bottle flask or water tap the water as it passes the strong magnetic field causes an alteration in the configuration of the charged particles that impart taste in water particularly the taste of chlorine is reduced with immediate exposure to air chemical changes occur to the structure and configuration of chemicals so as to make the water taste softer thus the water is perceived to taste smoother with reference to fig3 there is shown a nozzle 40 including a tubular member 41 having an open end 42 and an opposite end 43 with a conventional mounting flange 44 magnets 45 46 having an arcuate shape are disposed within the tubular member 41 and establish a venturi 6 therebetween as indicated by arrows 47 the air inlet opening 48 enables air to be drawn into a beverage as it passes through the nozzle as indicated by arrows 49 fig4 illustrates a coupling 50 also in accordance with the present invention having a tubular member 51 an inlet 52 and outlet 53 disposed at opposite ends 54 55 flow through the coupling being indicated by arrows 56 common reference numerals in fig3 and 4 represent identical or substantial equivalent elements as shown.