l 150 m and the width b 0 3 m is obtained the length l of the virtual label v is expediently selected at most as large as the length of the cloth web capable of being wound on a cloth beam the rows of labels may in each case be wound up into a roll in which the labels carry continuous numbering the second pattern part z of the label of fig3 and 4 contains coded additional information z which can be generated at the control means 23 c of the pattern device 22 of fig2 c the control means 23 c contain a random generator which assigns a coded sign z x for every label e 1 to e n in addition to the continuous number t 1 to t n as is indicated in fig4 in order to give a product provided with such a label for example copyright protection multi theft security or the like fig5 illustrates a further individual label v which is produced on a three section needle ribbon weaving machine the individual labels are in this case distributed to the individual weaving points 32 1 32 2 32 3 thus the labels e 1 to e a are generated at the first weaving point 32 1 the labels e a 1 to e b at the weaving point 32 2 and the remaining labels e b 1 to e n at the third weaving point 32 3 in each case strips are connected to one another in terms of content only by means of mutually coordinated numbering and arrangement of the pattern parts t 1 to t n moreover the labels have an additional coded pattern part z x according to the present method and by means.