normal upright measuring position in fig1 and 2 the dispensing device or dispenser 10 comprises a vessel 14 slidably mounted over a housing 12 vessel 14 contains a reservoir 16 for the flowable material as well as a discharge passageway 28 each of which may be alternately slid into communication with a measuring chamber 26 in housing 12 by translational motion of vessel 14 effected by gripping knob 14a with the fingers of the hand holding the device housing 12 as illustrated spring 50 biases vessel 14 into a normal position shown in fig2 wherein reservoir 16 communicates with measuring chamber 26 a cover assembly 18 seals the discharge outlet of the vessel 14 in the cross sectional view of fig2 dispenser 10 is shown in its upright measuring position reservoir 16 formed within vessel 14 has a lower fill passageway 24 extending toward and communicating with measuring chamber 26 below in housing 12 to fill measuring chamber 26 it is merely necessary to slidably position lower fill passageway 24 over chamber 26 and allow the flowable material in reservoir 16 to be gravity fed thereto adjacent to reservoir 16 in vessel 14 is discharging passageway 28 for the measured flowable material which extends from the lower portion of vessel.