100 in accordance with another embodiment of the present invention and fig4 is a plan view illustration of the paper towel holder of fig3 the shaft 104 attaches to the base 102 by way of screws at 330 in the preferred embodiment two screws are used to attach the shaft to the base a circular pad 116 is shown attached to the top of the base 102 a foam pad 320 is shown attached to bottom i e underside of the base 102 for providing a non slip footing although the pad 116 is shown as having a hole therethrough the pad may alternatively comprise a solid circle arranged between the bottom of the shaft 104 and the top of the base 102 with the screws 330 penetrating through the pad 116 fig5 a is an illustration of a loaded paper towel holder 100 having a non recessed rubber pad 500 attached to the top of the base here an arrow is used to indicate an upwardly directed unfurling pull angle in this case the paper towel roll spins freely when pulled because there is minimum amount of friction that is applied to the roll itself fig5 b is an illustration of the loaded paper towel holder 100 of fig5 a here however the unfurling pull angle is downward i e in a direction proximal to the base 102 of the towel holder 100 as a result friction between the rubber pad and the power tower roll prevents the roll from spinning freely fig6 a and fig6 b are illustrations of the paper towel holder 100 of fig5 a and 5b showing the forces present on the paper towel roll in particular fig6 a is an illustration of the unfurling pull force as a function of the vertical and horizontal.