A abstract the present invention is a method of applying a heat activated transfer to a cloth substrate the transfer includes a thermoplastic adhesive layer and printed thereon a thermoset ink layer the thermoset ink layer is discontinuous leaving exposed areas of thermoplastic material the transfer is applied by setting the thermoplastic layer against a substrate such as a cloth shirt placing a piece of blotting paper or other absorbent material above the transfer in contact with the thermoset layer and applying heat and pressure forcing the thermoplastic material to melt the thermoplastic material which contacts the blotting material is absorbed by the blotting paper whereas the thermoplastic material covered with the thermoset ink absorbs into the substrate bonding the thermoset ink to the substrate providing an emblem or the like the invention also includes the article itself which is a heat activated transfer including a continuous thermoplastic layer and a discontinuous thermoset layer leaving voids in between the portions of the thermoset material application_number US 4186687 A description the present invention is a unique heat activated transfer and a unique method of applying this heat activated transfer to a substrate such as cloth or the like as shown in fig1 and 2 the heat activated transfer 11 of the present invention includes at least two layers and preferably only two layers lower layer 12 is a thermoplastic material which intended to be heat bonded to the cloth substrate such as a shirt preferably it is a thermoplastic polymer.