into the paper machine and transported to the forming vat by the known method with the aid of a travelling silicone coated band 40 suitable adhesives include not only heat set and contact adhesives but also other adhesives such as multi component adhesives or adhesives which are activated in water it is also advantageous to use adhesive mixtures whereby the films are fastened provisionally first and then firmly connected with the paper in later production steps e g during drying and calendering under the action of heat after the hologram film is applied to the paper layer the latter runs in the usual way through the further treatment units of the paper machine during calendering the film is pressed into the soft paper layer in the way shown in fig1 whereby the paper fibers adapt to the smooth surface of the element if an endless strip is not applied but rather individual elements the transfer band must be removed again after the elements are anchored in the paper this is preferably done after the paper web has been dried but in any case before the gluing unit the same procedure is necessary if endless strips are to be applied by the transfer method or.