how to configure a specific campaign the social network campaigns may operate by selecting influencers from an influencer database 124 the influencers may each receive notice for the campaigns which may include a traceable object the traceable object may be passed in various communications to an end user or consumer of the campaign the consumer may execute a transaction using the traceable object in some embodiments the simulation tool 126 may simulate the effectiveness of a given campaign using the set of influencers selected for the campaign the simulation tool 126 may analyze the formal and informal social networks of the influencers and provide some estimated results for the campaign in such an analysis the influencer 39 s social networks may be analyzed to determine how much redundancy or overlap there may be between each person 39 s networks selecting influencers with similar social networks may be detrimental to the success of the campaign if two influencers appear to be competing against each other similarly a simulation analysis may identify certain portions of the target consumer audience that may not be covered by the campaign in such a case the marketing professional may identify additional influencers that may cover those portions of the target audience once the campaign is defined and configured campaign materials may be transmitted to the selected influencers who may spread the word of the campaign through various social networks 140 and the world wide web 144 the campaign.