with reference to the first embodiment of fig1 and 2 however in this embodiment a sheet of adhesive 40 is provided to sandwich the battery pack 38 b between the adhesive sheet 40 and the panel 12 b this is accomplished by having a front adhesive surface 42 of the adhesive sheet 40 pressed against the back 16 b of the panel 12 b to hold the battery pack 38 b securely to the back surface 16 b of the panel 12 b in a preferred embodiment a back surface 44 of the adhesive sheet 40 is also provided with an adhesive to chemically fasten the price tag 10 b to the product at point of manufacture another preferred embodiment includes the adhesive sheet 40 having an elongated channel 46 or groove sized and shaped to receive the battery pack 38 b therein in this manner of construction when the front surface 42 of the adhesive sheet 40 is adhered to the back 16 b of the panel 12 b there is presented a uniform and streamlined appearance of the back surface 44 of the sheet 40 in fig5 still another embodiment of the electronic price tag according to the present invention is shown generally at 10 c in this manner of construction elements which are the same as those shown with respect to the embodiment fig1 2 have the same reference number and include the letter u201c c u201d all elements operate the same unless otherwise indicated in the embodiment.