sensitive adhesive 56 on the sheet 52 against the back of the sheet 52 after the same has been peeled from the backer 51 the scoring may also be formed such that the narrow band between the printed line 58 and the registration edge 53 may be readily separated the purpose of the repositionable pressure sensitive adhesive 56 however is to permit the reader to remove the sheet 52 from the backer 51 and position the same on a coupon book or on a refrigerator or shopping list such that the same is always readily available for use referring now to fig9 there is illustrated a signature 60 having eight pages adhered to the outer page 61 is a repositionable advertising insert 62 comprising a backer 64 and a repositionable adhesively attached sheet 65 on the opposite or back page 66 of the same signature 60 is a second repositionable advertising insert 70 having a backer 71 and a repositionable printed sheet 72 existing equipment at the bindery may apply spots of hot melt adhesive to the backer adjacent the marginal edges and then position the same on top or to the back of the signatures the equipment will readily align the registration edge of the backers with the binding edge 73 of the signature 60 it is preferred that the registration edge of the backers be parallel to but slightly spaced from.