content users to access service platform 108 and a public service interface 148 for facilitating communication between service platform 108 and a variety of client platforms service platform 108 is preferably a server based platform having a processor operable to perform a variety of functions such as receiving storing and preparing media assets 102 for distribution to consumers in accordance with business rules 104 in addition to media assets 102 business rules 104 and supplier asset depository 106 service platform 108 preferably includes a content management system 110 a content production application 112 a content encryption application 114 a vod platform 116 a target advertising engine 118 an e commerce platform 120 an enhanced content engine 122 a personalization engine 124 a content targeting engine 126 a search engine 128 a subscriber management system 130 and a database 132 a preferred example of a system architecture of a service platform operable with the present invention is taught in u s application serial no to be assigned titled u201c systems and methods for delivering media content u201d filed aug 7 2001 which claims priority to u s application ser no 60 255 725 the disclosures of which are hereby incorporated by reference herein content management 110 is a software based application preferably run on service platform 108 and.