and enhanced over that provided by conventional tags leading to a better chance of recovery of the pet if lost by its owner according to the system and method of use of the present invention label 50 bears a reference and related instruction to access website at address 70 currently located at http www myecollar com upon a user 39 s successful access of the website at address 70 various options are presented for example and with reference to fig4 when an owner purchases collar apparatus 10 and visits the website at address 70 currently located at http www myecollar com he or she is presented with the option such as seen in fig5 to register the collar apparatus using encoded numeric identifier 80 the owner may establish a confidential username and password as is well known in the art the owner may then proceed to establish a webpage for the relevant pet such as seen in fig6 entering into a provided template such information as the pet 39 s name photos address medical conditions and needs food and treat preferences veterinary contact information pet temperament and personality traits specific do 39 s and don 39 ts for handling the pet alternative means to contact the owner and the like the web page also provides a vehicle for the pet owner to express his or her creativity and to convey the owner 39 s personality and character as well as that of the pet the pet owner advantageously may in accordance with social networking functions that may optionally.