driven first and second sprocket rollers for sequentially delivering labels to a mechanism operable to apply each delivered label to an object conveyed therepast the label strip includes first and second elongated carrier strip portions positioned parallel to and closely spaced from one another to define a separation line between adjacent edges each carrier strip portion defines a plurality of uniformly spaced cuts therein aligned parallel to the separation line for cooperatively receiving the sprockets of one of said rollers a multiplicity of labels is carried by and spaced along the carrier strip portions with each label being releasably adhered to both the first and second carrier strip portions so as to bridge the separation line therebetween application_number US 35792182 A description fig1 3 illustrate details of a label carrying arrangement 10 of the invention which includes an elongated backing web or carrier strip 12 and a multiplicity of labels 14 spaced along the length of the carrier strip each of the labels 14 has a front face 14a with a decorative design or other marking printed thereon and a rear face 14b with contact adhesive thereon the carrier strip has a front face 12a with release coating such as silicone which facilitates.