the feeding speed of the continuous web 52 and the winding speed of the winding apparatus 51 by depending on the swinging movement of the tension roll 58 the detecting member 67 detects when the tension roll 58 is in the upper part of the circular arcuate slit 60 at that time the driven part for driving the take up spindle 56 for example the winding motor is disabled the tensioning force can be controlled for the continuous web 52 allowing continuous web feeding from the printer the tension roll 58 moves downward in accordance with the discharge of the continuous web 52 from the printer when the tension roll 58 reaches the lowest part of the circular arcuate slit 60 the micro switch 62 can be turned on to drive the winding motor to start the continuous web 52 winding a continuous web 52 provided on the winding apparatus according to this invention may have various shapes rfid tag or label or roll shaped tag or label an rfid tag or label having an rfid inlay an rfid inlay including a single ic comprising an ic chip 66 and a coil antenna part 65 with coil shaped provided in the middle layer of the rfid tag or label these are sensitive to bending stress a reasonable bend angle can be set for the web of labels or tags raising the position of lowest part of the movement path by arranging the restricting member 11 to restrict the movement of the tension roll 8 which can provide a control for available winding thereof without a considerable acute angle further a continuous web 52 i e a continuous label.