Why your company needs content marketing and how to begin
There’s ALWAYS room for dessert!

This is one of our Creative Director’s favorite quotes. Many critics say that restaurant cuisine can always be assessed by dessert and coffee. Come in, drink a cup of coffee, munch on a cupcake — only then will you know whether you should eat dinner there!

We have already talked about how to overcome the hurdles of advertising shyness and enter the world of mature marketing. We explained what games are relevant to the content and raised the question of working with an experienced partner. After all, a mature, high-quality marketing is the engine of commerce. Today we will discuss how to bring your relationship with consumers to market.

“The path to the soul of the consumer is through the content.”

This is why it is necessary to go to the “kitchen” and deal with it… so you can understand how to cook, decorate your content, and deliver. In this piece, we will understand the recipe, the ingredients and the necessary costs for mature marketing.

1. Necessary ingredients: content, illustrations, platforms

Any dish consists of ingredients… some you already have… some you need to buy. You can buy chicken — hire a copywriter, illustrator, social media manager… and spend money right now — then wait. It’s wiser to go to the store and buy eggs that suit you according to size, color and any other parameters that are important to you.

Let’s start with what you already have: you have a product and its ideology, or at least the application area. Surely you already have a name for your brand and product. Chances are you have a logo and a trademark and it’s great if you already have a brand book or corporate case — that means you are an experienced cook. Don’t have a logo? Okay, my cousin’s aunt will draw one for you… she’s a pro.

We all love shopping, so… now the shopping list: you definitely need illustrations. Do you have a corporate identity or not? If not, the son of my cousin’s aunt can help you! It must be demonstrated and fixed into the minds of people. Even a small slogan is always well-underlined and an illustration is the cherry on the cupcake! First you eat a cherry, and then the whole cupcake. Texts, slogans, logos — the fundamental ingredients AKA marketing flour — this is what constitutes the basis of your progress.

What’s best for your style? Cookie cutter white, popular wheat, crafty rye, liberal corn or even trendy taters? The choice is yours. Always on the shelves, are large selections of authors, because through text content you will always convey to the consumer the main advantages of your product and its features. Take raisins for example — they’re not for everyone, but some people prefer cupcakes with raisins. The main idea is the moist, fluffy batter.

So, we have discussed the content, now let’s go over the form. Content placement is a form… an art form. Asterisks, hearts, squares, dashes, ellipses, or classic corrugated hand-drawn shapes — all this is the choice of the audience. Try mixing it up and using the same ingredients in different forms every time you cook for new consumers. By concentrating production on one form, you turn to the Target Audience you choose. How you build your marketing depends on the product or service that you represent and whether you plan to disperse it to the masses or concentrate it on special groups. You can always discuss this with my cousin’s aunt’s husband, but it’s better to buy a well-tested and suitable cupcake mold. Eventually, you should consult with the seller or the son-in-law of my cousin’s aunt’s granny. 😀

2. Recipe: content rotation in time and volume

What is critically important to any recipe? Proportions and cooking time! There will be a lot of numbers in this block and we have people who are always ready to deal with the digits. One of them is none other than… you guessed it… the brother of my cousin’s aunt.

Proportions are delicate, it’s good to see 3:1 — almost perfect.

If it’s an article, then we put 3 parts text to 1 part illustrations. If it’s a comic, then the opposite is true, but we must always consider the volume. Maybe it’s weird, but the volume ratio increases exponentially. It starts going bananas after about 1000+500 words or 5+2 illustrations.

So, proportions will be 6:2, 12:4, 24:8… every 50% increase of volume after 1000 words, or 5 illustrations will change the proportion in the progression. A good analogy for this progression is yeast because it is precisely these proportions that make your breads and cupcakes stand up and stand out. Grandiose content is extremely important because it allows you to absorb large quantities without overeating! Eating 30 airy cupcakes is not a problem. There are exceptions to this system, however; which relate to the “state of information hunger”, and it’s just a matter of time. You may ask — why can’t you compromise on a cooking time? Because you’ll undercook or overcook the dishes you’re serving! Even my cousin’s aunt’s son’s wife knows this!

Placement time is the cooking process, and it’s necessary to put your muffin in the oven at the right time. So at breakfast, lunch, or dinner, the smell spreads throughout the house so everyone who’s hungry knows that a cupcake is waiting for them! Placement time is associated with human biorhythms. In some regions it has oddities (Siesta should be globally accepted as the norm!), but they are generally stable. So, put out the proper dishes at the right time in order to keep the buffet line busy. You don’t want ribs for breakfast, or raisin bran for dinner.

The sweetest thing is that information and hunger go hand-in-hand!

3. Table setting and decoration: individual style of illustration — actualization of text in relation to the product

Set the table and format your content as ordered, demanded, or required by the customer or for the needs of the audience. This will be determined from cake to cake and can make a presentation pop or flop. Don’t take this lightly… a pretty cupcake tastes better than a boring cupcake, even if they have the exact same ingredients.

Icing on the cake

Now that you know what you need and where to get it, you can proceed! We will gladly help you with your first cupcakes and provide your content with top-of-the-line ingredients from our killer kitchen!

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['The Gofable Team']
['Production', 'Content', 'Content Marketing', 'Marketing', 'Startup']