Marketing in Crypto is all about “Content Marketing”
Marketing in Crypto is all about “Content Marketing”

Photo by Thought Catalog on Unsplash

Content marketing is seriously underrated in the crypto industry. Perhaps because the whole ecosystem is around technology, and there is still a gap to be filled.

Back in 2018, while I was working with a startup, this is what the founder told me: “We will make a product so good that customers will find it themselves.”

It was motivating to hear. I was excited to listen. But little did I know that marketing doesn’t work this way. (did I say I was the founder).

I failed to run an online “programming” institute I wanted to open for kids.

I over-delivered, offered value, I created a product that was exceptional but still, I failed. I had to shut down the project after the initial success of 3–5 months.
['Himanshu Bisht']
['Cryptocurrency Strategies', 'Ico Marketing Strategy', 'Blockchain Technology', 'Blockchain Startup', 'Blockchain Marketing']