Tune Into Product Marketing Field Notes
Kicking off a weekly (b)log of observations and useful learnings on this field

Since entering product marketing in 2013 I’ve developed a fascination with a field where no two jobs are alike. Where expectations vary wildly by situation. A career path whose #1 FAQ is what its purpose even is (just Google “What is product marketing?” to see what I mean). And where every project demands a focused, roll-up-your-sleeves and just plain figure it out approach.

Against this backdrop I’ve started to think of myself as a less-than-silent observer of a field slowly emerging from obscurity into enough focus to understand its broad contours. I’m often asking the same basic questions:

“When you boil it all down, what do I really need to focus on to do this right?”

“What’s specific way to successfully approach this situation right now?”

“How to navigate my career in this — today, tomorrow, and long-term?”

I’ve explored questions like these in long-form articles for We Are Product Marketing, Product Marketing Alliance and other outlets. I’ve thought about them in large corporations to early-stage startups, and as a PMA ambassador, and Pragmatic alumni. I’ve connected with so many others making their way in the field seeking guidance and advice just like myself.

So I’m starting Product Marketing Field Notes to document a regular weekly learning log as I journey forward. These field notes will be short, to-the-point, and explore whatever strikes me most at that moment in time. And given that this role sits at the intersection of just about every team and discipline, I’m open to whatever that may be — from messaging to rockstar presentations, managing a meeting, and anything else that impacts how this job gets done.

I believe we’re translators, strategists, storytellers, gatekeepers, planners, creators and so much more. And with detailed notes of at least one path through this field we can be armed with a way forward to inspire out own.

If you want to learn along with me, tune into the field notes and lets journey together. See you next week!
['Rebecca Geraghty']
['Marketing', 'Product Marketing', 'Product Management']