Pharma: Are You Ready To Optimize Your Marketing Strategy?
Pharma: Are You Ready To Optimize Your Marketing Strategy?

Guide to Build a Digital Marketing Campaign

Traditionally, the pharmaceutical industry has been slow to adopt digital marketing techniques, especially beyond the website. Yet today, more pharma businesses are starting to use digital marketing tools, such as social media sites or e-commerce sites, to engage with customers and allow them to buy products online.

Digital marketing is certainly a more cost-effective way of communicating with customers, than traditional marketing.

Digital channels offer a more individualised and personalised type of engagement, ensuring that the correct stakeholders are receiving the correct information at the correct time.

Many pharma marketing managers agree that digital strategy will play a critical role in the marketing plans of the future, but many companies still lack the capabilities to fully integrate digital marketing into the wider business strategy.

The real problem is a shortage of digital marketers within the pharmaceutical sector. In particular, there is a lack of people with the necessary skills to drive digital change and leverage the opportunities that digital resources can offer to pharma businesses.

The competition to find the right people or partner who understand the industry and regulations and restrictions placed upon it, while at the same time have an intimate understanding of the new digital marketplace, has become relevant in the pharmaceutical sector.

The Digital Pharma Marketing: Overview and the Need To Build Integrated Digital Services Whitepaper explores digital marketing landscape and shares Guide to Starting a Pharma Digital Marketing Campaign

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['Pharmaceutical', 'Digital Marketing']