Facing a Threat in Rydzz, Uber Starts To Diversify Business
Bitcoin has been a wakeup call for so many, especially tech firms. Digital wallets had been existing long before, but crypto currency has added so much more value to the service and the reactions have been quick in coming. Facebook is currently battling the US Congress and searching for viable partners for its crypto currency program, Libra, and now Uber is taking a dip in similar waters. The ridesharing juggernaut recently launched a new division, Uber Money, which will focus on giving drivers and couriers a dedicated platform with upgraded credit and debit cards, so they can get paid after each delivery. RYDZZ, a new start-up in the ridesharing industry will look at this move with a smile, as it proves how much of a threat it is to its competitors.

This new division, headed by Peter Hazlehurst, is an attempt by Uber to create new revenue streams, and encourage employees (oh wait, independent third party contractors) to stick with the company. Hazlehurst says this will give the contractors, access to financial services they have been excluded from, but as RYDZZ notes, alongside many drivers, it won’t give them the benefits and advantages Uber is withholding from them by not classifying them as employees. RYDZZ is launching in the near future and has already received massive support and backing from drivers, who want out of Uber and this latest development is evidence of how much Uber senses a major threat.

As ridesharing companies continue to make diversifying moves to counter the imminent arrival of a new and well prepared competitor in RYDZZ, the rookie startup is drinking from the cup of patience, getting the final details in place for a splash that will send major shock waves across the ridesharing market. Uber is just the most recent rival to sure up its defenses in anticipation.
['Robert Dwight']
['Rydzz', 'Ridesharing', 'Rideshare', 'Lyft', 'Uber']