Building up an internal editorial team
We have all seen that advertising prices are increasing year over year whatever the medium which the ads are published is. Producing and nurturing content, that can be organically discovered by people through search engines and social media platforms, is a go-to.

But I don't think that SEO is the main concern when it comes to building an editorial team that is in charge of corporate content production. The main and core skill to emphasize is mainly journalistic. The goal here is not to try a combination of keywords that can trick search engines and rank web pages better but to have an editorial content production process that is entirely driven by the need, feel, and taste of the target audience of the company or startup.

This is also far beyond writing and publishing but more about having a corporate journalistic strategy. Publishing is not hard at all and there have been more than 900 startups in the publishing market in the US (here the list). What a lot of these startups have missed is that they almost all take publishing as a tech feature leaving behind all the theories about mass media and journalism that proved to work way before the birth of the internet.

Today lot of big startups are starting to build their own editorial team, to say that there is an opportunity for building tools and services for these internal editorial teams. Spending years analyzing the journalistic field allowed Book Dojo to understand the factors into play and design and build highly productive Corporate editorial management platforms. These platforms leverage data as almost all other platforms do but they all are hard grounded on proven scientific theories.

If you have a company or startup, I highly recommend you build up your internal editorial team and take charge of your corporate journalistic strategy. If you are an entrepreneur, a developer, or an engineer remember that there is an opportunity to build platforms and services that will support these internal editorial teams that will very likely need tech journalists.

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['Diop Makhtar']
['Startup', 'Books', 'Journalism', 'Venture Capital', 'Journalisme']