Medium Publication Followers
Tips for Increasing Your Medium Publication Followers

1. Mention your publication in your Medium profile. Your Medium profile is one of the best ways to promote your Medium publication. Make sure that you include a URL linking directly to your publication.

2. Pick a well defined niche. Aiming to become your own mini “Medium within Medium” is not a good strategy. Pick a niche. Something that you are passionate about and have the desire to explore. State in your description what types of topics you cover, and which topics you don’t.

3. Market your publication shamelessly. Getting people to actively follow a Medium publication is surprisingly difficult. One of the biggest reasons is because many readers are confused by Medium’s overly complex layout. Readers might think they are following your publication when they follow your profile, but this is not true. Similarly, their is no way to add readers as followers to your publication. This means that even a reader who opts into a writer’s external newsletter or mailing list would have to separately follow a publication. So make sure you ask readers to follow your publication specifically! The Startup does this well:

4. Make sure that your publication is listed in all the essential aggregated lists for Medium publications — Some places you can list your publication are directly on Smedian, on the comments of related niche content (outside of Medium), and on social media pages that help readers become writers for your publication.

5. Include a CTA at the end of your articles. Even if your article is about an unrelated topic, readers are typically curious about the other projects writers are involved with. Here is an example from one of my CTAs:

6. Make sure that you fill out all of the relevant search tags, under your publication settings. These tags play a major role in helping viewers discover your publication in internal Medium search results.

If readers can’t find a publication, chances are they won’t follow it.

For example, for my publication, Digital Marketing Lab, I utilize the following five search tags: Digital Marketing, Strategic Communication, Social Media Marketing, Email Marketing, and Branding.

You want to make sure your publication tags are broad enough that readers will search for them (digital marketing is broad enough) but not too broad where your publication will have to compete against larger publications (marketing may be too competitive of a tag to make it worthwhile for this publication).

7. Do not send too many letters to your publication followers — I have seen many publications do this. Just because you can reach all of your followers with ease is not a reason to send excessive messages. After all, followers can choose to stop receiving your letters (while still remaining followers) or they could choose to unfollow your publication altogether. I would generally suggest not sending more than 1 letter per week.
['Medium Formatting']
['Medium', 'Writing', 'Publication', 'Followers', 'Social Media']