Emerging trends in User Experience Design
1. Leveraging knowledge about the human brain and the human condition

2. Two-way conversation format for a more human experience

3. Engagement loops (habits + a meaningful journey)

1. Leveraging knowledge about the human brain and the human condition

To design delightful product experiences that make life easy, most product designers actively research how relevant people think and behave via exploratory research and usability studies.

But more and more, we are learning the basics of how information is perceived, retained and used by our brain. We are learning about our own cognitive biases as designers and those of our users. We are learning about people’s core needs, how they make choices, how behaviors emerge, why they sometimes don’t act.

2. Two-way conversation format for a more human experience

We intrinsically value the human aspects of our lives. Leveraging this principle, designers are creating more relatable and empathetic products, in contexts where it makes sense. They are learning from guiding principles used by great personal trainers and life coaches.

They are writing out scripts for the conversation a product will have if it were a person before they design screens. Employing this tactic will enrich the interactions a user will have with future products.

The goal of designing is one of the following:

persuade to act educate impart happiness simplify a task take less time to do a task

In the first 4 situations, a product’s impact can be improved, by having a more human conversation that resonates with the user.

Hana Schank’s thoughts in this article are quite noteworthy on this topic-

UX Design as a Two-Way Conversation

3. Engagement loops (habits + a meaningful journey)

Users engage with most products in ways that evolve over time. What motivates them to come back every day might be different from what keeps them coming back for weeks and months. Designers today are becoming more aware of
['Abhishek Gupta']
['Psychology', 'Conversations', 'UX Design']