《管子·禁藏》
因此。施德必须博厚，使人民能够以死报效；赏罚必须情实坚决，使人民能够坚信不疑。
故德莫若博厚，使民死之；赏罚莫若必成，使民信之。
Therefore, implementing virtue must be magnanimous and general, and let people return the favor by dying for their country; rewards and punishments must be carried out earnestly and resolutely, and let people have firm faith in them.