《韩非子·诡使》
利禄是用来赢得民众的，威利是用来推行政令的，名称是君臣共同遵行的准则。
夫利者，所以得民也；威者，所以行令也；名者，上下之所同道也。
Profit is used to win the people, authority is used to enforce decrees, and reputation is the rule that the monarch and his ministers follow together.