《孙膑兵法·威王问》
赏赐是提高士气，使得军兵会死忘生作战的办法；处罚是严明军纪，让军兵对上畏服的手段。
夫赏者，所以喜众，令士忘死也。罚者，所以正乱，令民畏上也。
Rewards are a way to raise morale, so that soldiers will fight to the death; punishment is a way to enforce strict military discipline, so that soldiers will obey their superiors.