Focus and social contagion of environmental organization advocacy on Twitter.Agriculture, overexploitation, and urbanization remain the major threats to biodiversity in the Anthropocene.  I analyzed the advocacy of leading eNGOs on Twitter by scraping account timelines, screening content for advocacy relating to biodiversity threats and, for prevalent threats, further screening content for positive and negative emotional language with a sentiment lexicon.  Twitter advocacy was dominated by the major threats of climate change and overexploitation and the minor threat of plastic pollution.  Scientists, policy makers, and eNGOs should consider how narrowly focused advocacy on platforms like Twitter will contribute to effective global biodiversity conservation.
Twitter
Focus and social contagion of environmental organization advocacy on Twitter.Agriculture, overexploitation, and urbanization remain the major threats to biodiversity in the Anthropocene.  I analyzed the advocacy of leading eNGOs on Twitter by scraping account timelines, screening content for advocacy relating to biodiversity threats and, for prevalent threats, further screening content for positive and negative emotional language with a sentiment lexicon.  Twitter advocacy was dominated by the major threats of climate change and overexploitation and the minor threat of plastic pollution.  Scientists, policy makers, and eNGOs should consider how narrowly focused advocacy on platforms like Twitter will contribute to effective global biodiversity conservation.
Twitter
Focus and social contagion of environmental organization advocacy on Twitter.Agriculture, overexploitation, and urbanization remain the major threats to biodiversity in the Anthropocene.  I analyzed the advocacy of leading eNGOs on Twitter by scraping account timelines, screening content for advocacy relating to biodiversity threats and, for prevalent threats, further screening content for positive and negative emotional language with a sentiment lexicon.  Twitter advocacy was dominated by the major threats of climate change and overexploitation and the minor threat of plastic pollution.  Scientists, policy makers, and eNGOs should consider how narrowly focused advocacy on platforms like Twitter will contribute to effective global biodiversity conservation.
Twitter