jpmorgan chase & co./2014 annual report 63 five-year stock performance the following table and graph compare the five-year cumulative total return for jpmorgan chase & co. (201cjpmorgan chase 201d or the 201cfirm 201d) common stock with the cumulative return of the s&p 500 index, the kbw bank index and the s&p financial index. the s&p 500 index is a commonly referenced u.s. equity benchmark consisting of leading companies from different economic sectors. the kbw bank index seeks to reflect the performance of banks and thrifts that are publicly traded in the u.s. and is composed of 24 leading national money center and regional banks and thrifts. the s&p financial index is an index of 85 financial companies, all of which are components of the s&p 500. the firm is a component of all three industry indices. the following table and graph assume simultaneous investments of $100 on december 31, 2009, in jpmorgan chase common stock and in each of the above indices. the comparison assumes that all dividends are reinvested. december 31, (in dollars) 2009 2010 2011 2012 2013 2014.

december 31 (in dollars) | 2009 | 2010 | 2011 | 2012 | 2013 | 2014
jpmorgan chase | $100.00 | $102.30 | $81.87 | $111.49 | $152.42 | $167.48
kbw bank index | 100.00 | 123.36 | 94.75 | 125.91 | 173.45 | 189.69
s&p financial index | 100.00 | 112.13 | 93.00 | 119.73 | 162.34 | 186.98
s&p 500 index | 100.00 | 115.06 | 117.48 | 136.27 | 180.39 | 205.07

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what was the change in the return of the kbw bank index from 2009 to 2014? 89.69

and how much does this change represent in relation to that return in 2009?