SS C Enters the Hedge Zone (The Motley Fool) The Motley Fool - Financial services firms like Citigroup (NYSE: C - News), Bank of America (NYSE: BAC - News), and Morgan Stanley (NYSE: MWD - News) want to offer just about everything. To do this requires huge investments in Information Technologies (IT). That's good news for enterprise software companies that focus on the financial services industry, such as Advent Software, Inc. (Nasdaq: ADVS - News) and SunGard (NYSE: SDS - News).