Circuit City Gets Online Makeover (AdWeek.com) AdWeek.com - If you build it, or in the case of Circuit City's Web site, re-build it, they won't necessarily come. So, to ensure visits to the new CircuitCity.com, the electronics retailer yesterday started rolling out a multimedia push that promotes a "Plasma Screen TV Makeover" online contest that carries a grand prize of five flat-screen TVs and home-theater equipment worth  #36;20,000.