Apple pitches music industry on U2-style promos (MacCentral) MacCentral - U2 has been a familiar sight to iTunes Music Store visitors in recent weeks, with the online music store featuring everything from a U2-themed iPod to a digital boxed set of the Irish rock band's recordings. And if Apple has its way, other musical acts will enjoy a similar promotional push as part of an effort to bolster business at the online store, the director of iTunes product marketing told a gathering of music industry executives Wednesday.