Analysis: Will Subscriptions Drown Out iTunes? (MacCentral) MacCentral - It wasn't hard to figure out which company was on the minds of most of the attendees at the Music 2.0 conference in Los Angeles Wednesday. Whether representing record labels or online retailers, speakers at the digital music confab couldn't praise Apple enough for the success enjoyed by the company's iTunes Music Store -- that is, when those same speakers weren't predicting the store would soon tumble from its spot at the head of the online music market.