<p>The possible reasons include:</p>

<ul>
<li>Surface area needed for legal info, practical requirements like barcodes, information, feature descriptions and artwork</li>
<li>Aspect ratio of the artwork means the boxes can't be too long and thin</li>
<li>Leaving space between the bricks so they don't get squished up against each other</li>
<li>Size of the instruction manual or sticker sheet</li>
<li>Psychological tool to increase the perceived value of the set</li>
<li>Larger boxes grab the attention of the consumer better</li>
<li>Larger packages are harder to steal</li>
</ul>

<p>But the exact reason is likely a combination of some of the above ones and maybe some others, most probably in a top-secret ratio known only by LEGO.</p>

CC BY-SA 4.0
2019-04-10T06:14:17.560Z
For the psychological reason, I've heard LEGO employees say it was about bringing the perceived value on par with the perceived value of competing products.
Henrik supports the community
CC BY-SA 4.0
2019-04-09T15:18:37.063Z
2019-04-09T15:18:37.063Z
zovits
<p>I ask myself often when buying Lego why the boxes are so much bigger than the space that is needed for the contained content. It seems a waste in terms of material and logistics. I do store the boxes and especially the bigger sets needs lot of space in my appartment. I would be happy to have them smaller.</p>

<packaging>
Why are the Lego boxes so unnecessary big?
fabian
# Why are the Lego boxes so unnecessary big?

(Asked by: username_0 on 2019-04-09)

I ask myself often when buying Lego why the boxes are so much bigger than the space that is needed for the contained content. It seems a waste in terms of material and logistics. I do store the boxes and especially the bigger sets needs lot of space in my appartment. I would be happy to have them smaller.

**Tags:** packaging


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## 1 answers

### Answer by username_1 on 2019-04-09. Score: 2 | Accepted answer

The possible reasons include:

* Surface area needed for legal info, practical requirements like barcodes, information, feature descriptions and artwork
* Aspect ratio of the artwork means the boxes can't be too long and thin
* Leaving space between the bricks so they don't get squished up against each other
* Size of the instruction manual or sticker sheet
* Psychological tool to increase the perceived value of the set
* Larger boxes grab the attention of the consumer better
* Larger packages are harder to steal

But the exact reason is likely a combination of some of the above ones and maybe some others, most probably in a top-secret ratio known only by LEGO.

> **Comments:**
> **username_2**: For the psychological reason, I've heard LEGO employees say it was about bringing the perceived value on par with the perceived value of competing products.  

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