Answers.Body: <h2>LEGOLAND</h2>
  
  <p>Presumably the decision to discontinue the 'Legoland' series may have been to avoid confusion with the LEGOLAND theme parks.</p>
  
  <p>The original LEGOLAND in Denmark has been open since 1968 and since the opening of the second park LEGOLAND park in Windsor there have been eight new LEGOLAND parks and many LEGOLAND Discovery Centres. </p>
  
  <p>The planning, design, site preparation and the design and construction of models for LEGOLAND Windsor began in 1992. The same year the LEGO product line disappeared, this however may be a coincidence but it would make sense to avoid confusion between the product line and theme park. The theme parks would also include a product line using the branding 'LEGOLAND' for merchandise such as clothing, books, souvenirs and even <a href="http://brickset.com/sets/theme-Promotional/subtheme-LEGOLAND" rel="nofollow noreferrer">some sets based on the parks themselves</a>.</p>
  
  <p>Below you can see two 'LEGOLAND' sets. The set on the left was from the original LEGOLAND series and on the right is a promotional set released for the LEGOLAND parks.</p>
  
  <p><a href="https://i.sstatic.net/2LfQU.png" rel="nofollow noreferrer"><img src="https://i.sstatic.net/2LfQU.png" alt="enter image description here"></a></p>
  
  <hr>
  
  <h1>LEGO System</h1>
  
  <p><em>The LEGO® Book</em><sup>1</sup> refers to the LEGO System theme.</p>
  
  <blockquote>
    <p>1954 was a year in which Godtfred KirkChristiansen (GKC) did a lot of
    thinking about the future of the LEGO Group. Returning from a toy fair
    in Britain, he got talking to a colleague who pointed out that there
    was no <em>system</em> in the toy industry. That was all the inspiration GKC
    needed. He decided to create a structured system of products.
    Reviewing all the toys made by the company, he saw the LEGO brick was
    the best choice for this project. </p>
  </blockquote>
  
  <p><sup>1</sup> Page 18. Lipkowitz, Daniel. The LEGO book. London: Dorling Kindersley, 2012.</p>
  
  <p>The first LEGO System set was actually Town Plan No.</p>
  
  <p><a href="https://i.sstatic.net/aHkBO.jpg" rel="nofollow noreferrer"><img src="https://i.sstatic.net/aHkBO.jpg" alt="enter image description here"></a></p>
  
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2016-11-14T18:51:42.763Z
Answers.LastActivityDate: 2017-01-20T23:15:21.133Z
Answers.LastEditDate: 2017-01-20T23:15:21.133Z
Answers.UserDisplayName: Ambo100
Body: <p>In former times, Lego boxes used to feature a diagonal <em>Legoland</em> label in one corner. (See, for instance, the box of the <a href="http://lego.wikia.com/wiki/6986_Mission_Commander">Space Police I capital ship, set 6986</a>.)</p>
  
  <p>Later on (if I recall correctly, starting in 1992), the <em>Legoland</em> label disappeared, and instead a large <em>SYSTEM</em> label appeared on boxes (for instance, on the first Octan gas transit vehicle, set 6594](<a href="http://lego.wikia.com/wiki/6594_Gas_Transit">http://lego.wikia.com/wiki/6594_Gas_Transit</a>)).</p>
  
  <p>In both cases, my <em>guess</em> is that Legoland and System denote the "world of minifigs", as opposed to Duplo, Fabuland, or Technic - but I was never sure about this.</p>
  
  <p>Looking at boxes nowadays, such a mark has completely disappeared, and boxes just indicate their theme (such as <em>City</em>, as on the <a href="http://lego.wikia.com/wiki/60043_Prisoner_Transporter">prisoner transporter, set 60043</a>).</p>
  
  <p>Hence, my question is: <strong>What was the significance of these labels, was there any difference in scope between <em>Legoland</em> and <em>SYSTEM</em>, and why were they changed/discontinued?</strong></p>
  
Comments.ContentLicense: CC BY-SA 3.0
Comments.CreationDate: 2016-11-13T03:07:27.817Z
Comments.Text: One word: Marketing.
Comments.UserDisplayName: Phil B.
Tags: <history>
Title: Significance of the switch from Legoland to Lego System?
UserDisplayName: O. R. Mapper
ThreadText: # Significance of the switch from Legoland to Lego System?
  
  (Asked by: username_0 on 2016-11-12)
  
  In former times, Lego boxes used to feature a diagonal *Legoland* label in one corner. (See, for instance, the box of the [Space Police I capital ship, set 6986](http://lego.wikia.com/wiki/6986_Mission_Commander).)
  
  Later on (if I recall correctly, starting in 1992), the *Legoland* label disappeared, and instead a large *SYSTEM* label appeared on boxes (for instance, on the first Octan gas transit vehicle, set 6594](<http://lego.wikia.com/wiki/6594_Gas_Transit>)).
  
  In both cases, my *guess* is that Legoland and System denote the "world of minifigs", as opposed to Duplo, Fabuland, or Technic - but I was never sure about this.
  
  Looking at boxes nowadays, such a mark has completely disappeared, and boxes just indicate their theme (such as *City*, as on the [prisoner transporter, set 60043](http://lego.wikia.com/wiki/60043_Prisoner_Transporter)).
  
  Hence, my question is: **What was the significance of these labels, was there any difference in scope between *Legoland* and *SYSTEM*, and why were they changed/discontinued?**
  
  **Tags:** history
  
  > **Comments:**
  > **username_1**: One word: Marketing.  
  
  ---
  
  ## 1 answers
  
  ### Answer by username_2 on 2016-11-14. Score: 2 | Accepted answer
  
  ## LEGOLAND
  
  Presumably the decision to discontinue the 'Legoland' series may have been to avoid confusion with the LEGOLAND theme parks.
  
  The original LEGOLAND in Denmark has been open since 1968 and since the opening of the second park LEGOLAND park in Windsor there have been eight new LEGOLAND parks and many LEGOLAND Discovery Centres.
  
  The planning, design, site preparation and the design and construction of models for LEGOLAND Windsor began in 1992. The same year the LEGO product line disappeared, this however may be a coincidence but it would make sense to avoid confusion between the product line and theme park. The theme parks would also include a product line using the branding 'LEGOLAND' for merchandise such as clothing, books, souvenirs and even [some sets based on the parks themselves](http://brickset.com/sets/theme-Promotional/subtheme-LEGOLAND).
  
  Below you can see two 'LEGOLAND' sets. The set on the left was from the original LEGOLAND series and on the right is a promotional set released for the LEGOLAND parks.
  
  [![enter image description here](https://i.sstatic.net/2LfQU.png)](https://i.sstatic.net/2LfQU.png)
  
  ---
  
  # LEGO System
  
  *The LEGO® Book*1 refers to the LEGO System theme.
  
  > 1954 was a year in which Godtfred KirkChristiansen (GKC) did a lot of
  > thinking about the future of the LEGO Group. Returning from a toy fair
  > in Britain, he got talking to a colleague who pointed out that there
  > was no *system* in the toy industry. That was all the inspiration GKC
  > needed. He decided to create a structured system of products.
  > Reviewing all the toys made by the company, he saw the LEGO brick was
  > the best choice for this project.
  
  1 Page 18. Lipkowitz, Daniel. The LEGO book. London: Dorling Kindersley, 2012.
  
  The first LEGO System set was actually Town Plan No.
  
  [![enter image description here](https://i.sstatic.net/aHkBO.jpg)](https://i.sstatic.net/aHkBO.jpg)
  
  
  ---
  
  