Answers.Body: <p>The answer can be closer than you think. Quoting from the Bricks <a href="https://bricks.stackexchange.com/help">help</a> page:</p>
  
  <blockquote>
    <p>Bricks is a question and answer site for LEGO and <strong>building block</strong> enthusiasts.</p>
  </blockquote>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-05-14T05:51:57.943Z
Answers.Text: Living in China, home to a lot of LEGO clones, the wording "blocks" is indeed the most popular here in shops and pre-schools.
Answers.UserDisplayName: Cœur
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-05-13T19:25:22.897Z
Answers.LastActivityDate: 2019-05-13T19:25:22.897Z
Answers.UserDisplayName: pipe
Answers.Body: <p>The usual phrases I've seen include some mixture of the following:</p>
  
  <ul>
  <li>Universal interlocking bricks</li>
  <li>Modular building system</li>
  <li>Plastic construction toy blocks</li>
  </ul>
  
  <p>and so on...</p>
  
  <p>But don't forget adding "Compatible with leading brands" if it is indeed the case :)</p>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-05-13T13:00:46.923Z
Answers.Text: I would use a mix of the above - modular plastic building blocks.
Answers.UserDisplayName: Strawberry
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-05-13T13:43:48.533Z
Answers.Text: Often "bricks" is used instead of "building blocks".
Answers.UserDisplayName: Raidri
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-05-14T13:09:07.660Z
Answers.Text: @Raidri Thanks, edited!
Answers.UserDisplayName: zovits
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-05-13T10:28:28.533Z
Answers.LastActivityDate: 2019-05-14T13:08:54.400Z
Answers.LastEditDate: 2019-05-14T13:08:54.400Z
Answers.UserDisplayName: zovits
Answers.Body: <p>...actually it’s a highly sophisticated interlocking brick system</p>
  
  <p>source <a href="https://en.wikiquote.org/wiki/The_Lego_Movie" rel="noreferrer">Lego Movie Quotes on WIkipedia</a></p>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-05-13T20:34:08.587Z
Answers.LastActivityDate: 2019-05-13T20:34:08.587Z
Answers.UserDisplayName: Craig
Answers.Body: <p>I have seen the sentence "Compatible." in product descriptions. When you are selling interlocking plastic toys, you can assume that everyone knows what this means. </p>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-05-13T12:58:34.420Z
Answers.LastActivityDate: 2019-05-13T12:58:34.420Z
Answers.UserDisplayName: Metalbeard
Answers.Body: <p>Have a look at this items (<a href="https://www.maerklin.de/en/products/details/article/44734/" rel="nofollow noreferrer">first</a> and <a href="https://www.lgb.de/produkte/details/article/94063" rel="nofollow noreferrer">second</a>) and their descriptions: <code>clip-on blocks</code> and <code>Building Block</code> respectivly.</p>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2019-05-14T10:38:58.530Z
Answers.LastActivityDate: 2019-05-14T10:38:58.530Z
Answers.UserDisplayName: Alexander
Body: <p>We are sellers of building toys like LEGO online. But their website does not allow using the word "LEGO" directly to describe the products. Are there any other words that could describe the building sets like LEGO? It seems that LEGO is the representative of all kinds of building sets.</p>
  
Tags: <shopping><clone-brands><terminology>
Title: How to describe a building set which is like LEGO without using the "LEGO" word?
UserDisplayName: yeomark
ThreadText: # How to describe a building set which is like LEGO without using the "LEGO" word?
  
  (Asked by: username_0 on 2019-05-13)
  
  We are sellers of building toys like LEGO online. But their website does not allow using the word "LEGO" directly to describe the products. Are there any other words that could describe the building sets like LEGO? It seems that LEGO is the representative of all kinds of building sets.
  
  **Tags:** shopping, clone-brands, terminology
  
  
  ---
  
  ## 5 answers
  
  ### Answer by username_3 on 2019-05-13. Score: 20
  
  The usual phrases I've seen include some mixture of the following:
  
  * Universal interlocking bricks
  * Modular building system
  * Plastic construction toy blocks
  
  and so on...
  
  But don't forget adding "Compatible with leading brands" if it is indeed the case :)
  
  > **Comments:**
  > **username_4**: I would use a mix of the above - modular plastic building blocks.  
  > **username_5**: Often "bricks" is used instead of "building blocks".  
  > **username_3**: @username_5 Thanks, edited!  
  
  ---
  
  ### Answer by username_1 on 2019-05-13. Score: 8
  
  The answer can be closer than you think. Quoting from the Bricks [help](https://bricks.stackexchange.com/help) page:
  
  > Bricks is a question and answer site for LEGO and **building block** enthusiasts.
  
  > **Comments:**
  > **username_2**: Living in China, home to a lot of LEGO clones, the wording "blocks" is indeed the most popular here in shops and pre-schools.  
  
  ---
  
  ### Answer by username_6 on 2019-05-13. Score: 5
  
  ...actually it’s a highly sophisticated interlocking brick system
  
  source [Lego Movie Quotes on WIkipedia](https://en.wikiquote.org/wiki/The_Lego_Movie)
  
  
  ---
  
  ### Answer by username_7 on 2019-05-13. Score: 4
  
  I have seen the sentence "Compatible." in product descriptions. When you are selling interlocking plastic toys, you can assume that everyone knows what this means.
  
  
  ---
  
  ### Answer by username_8 on 2019-05-14. Score: 2
  
  Have a look at this items ([first](https://www.maerklin.de/en/products/details/article/44734/) and [second](https://www.lgb.de/produkte/details/article/94063)) and their descriptions: `clip-on blocks` and `Building Block` respectivly.
  
  
  ---
  
  