LA-based restaurant chain
Hamburger Hamlet (or "The Hamlet") was a chain of restaurants based in Los Angeles, and a point of reference for the inhabitants and creative industries of the city. Opened in 1950 by actor Harry Lewis with his future wife Marilyn (m.1952), it grew to a chain of 24 locations, including the Chicago and Washington, D.C. metro areas, before they were all either sold or closed down. Lewis named the restaurant in honor of the titular character in Shakespeare's eponymous play.
Patronage of celebrities.
In Hollywood biographies of both Peggy Lee and Alfred Hitchcock, Hamburger Hamlet is mentioned as a favorite haunt. In the novel "American Dream Machine", author Matthew Specktor mourns the closing of the Sunset Boulevard Hamlet as the passing of a bygone era of Old Hollywood glamour. In 2014, "Los Angeles Magazine" published the article "Vintage Los Angeles: The Tragedy of Hamburger Hamlet", where author Alison Martino wrote:
It was where you bumped into celebrities and industry moguls in a casual environment, dining in darkly lit giant red leather chairs. But there was nothing casual about the clientele. Where else could you see Dean Martin sipping a martini at the bar, Lucille Ball hair spraying her red locks in the ladies room, Bette Davis chain smoking in the Tap Room, or Frank Sinatra taking a meeting with his publicist? I witnessed all of this first hand. Even the restaurant’s hostess, actress and singer Frances Davis, who was once married to Miles Davis, would occasionally burst into song and dance while taking you to your table. I remember Francis and Diahann Carroll discussing chord progressions in the lobby.
Robert B. Parker in his 1981 detective novel "A Savage Place", mentions the Hamlet on Sunset as a place Spenser the detective mentions he would like to return to while in Los Angeles, saying that it is because he is a "fancy", but "plain", and "big" eater.
Food.
The restaurants served hamburgers topped with what were considered exotic combinations of toppings, such as a bacon cheeseburger with Russian dressing. A famed side dish were the "little fried onions". Tomato relish was provided at each table. They also served omelettes and Mexican dishes.
In 1987 the Lewises opened upscale restaurant Kate Mantilini.
In 1997 Koo Koo Roo bought 14 Hamlet locations for $33 million.
MeTV wrote:
In an era when putting bacon and cheese on a burger was considered luxuriantly deluxe, Hamburger Hamlet topped its burger with guacamole, baked beans and marinara sauce. They served a burger with jalapeños on garlic toast. The "Emperor Henry IV" burger came with ham, bacon and Russian dressing. As far back as 1977, the restaurant was even serving a bunless burger for the carb conscious. (It was based in L.A., after all.)
Menu items.
Some of the items available listed on a 1981 menu include:
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Financials and ownership.
In 1986 the revenue was just under $40 million and the net income just about $1.5 million. in 1987 the revenue increased to $44.8 million but net income dropped to only $508,700. In that year a New York investment firm, Weatherly Private Capital, Inc., bought the restaurant chain for $33.1 million in a leveraged buyout. The Hamlets had 1,800 employees at that time, with 24 locations. .
Marilyn Lewis.
Marilyn was admired as a businesswoman but also, from 1965-1975, for her couture designs under her own label Cardinali, which had a staff of 50 in 1968. Nevertheless in a 1968 interview she said she was always home at 4 P.M. to "be a Mom" to her two boys, then 13 and 16. She moved to Greater Los Angeles from Cleveland, Ohio in the late 1940s. The "Los Angeles Times" called her the "matriarch" of the Hamlets in the early 1980s. At that time, aged 52, she moved out to Washington, D.C. to oversee the opening and management of the Hamlet's 3 restaurants in the area, splitting her time between quarters behind the Georgetown location and a home in adjacent Bethesda, Maryland.
References.
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