American academic (1952–2012)
Harold Lloyd "Bud" Goodall Jr. (September 8, 1952 – August 24, 2012) was an American scholar of human communication and a writer of narrative ethnography. He was a professor in the Hugh Downs School of Human Communication at Arizona State University.
Biography.
The only child of Harold Lloyd Goodall and Naomi Saylor Goodall, he grew up in Europe (Rome, London) and the United States (West Virginia, Wyoming, Pennsylvania, Maryland). He obtained a B.A. in language arts from Shepherd University in 1973; a M.A. in speech communication from the University of North Carolina at Chapel Hill in 1974; and a Ph.D. in speech communication from The Pennsylvania State University in 1980. At Penn State, Gerald M. Phillips and Stanley Weintraub, who co-directed his dissertation, a rhetorical biography of F. Scott Fitzgerald and Zelda Fitzgerald.
His first academic appointment was at the University of Alabama in Huntsville (1980–1989), where he was promoted to associate professor in 1984, and appointed founding chair of the Department of Communication Arts. During this time he began working on autoethnography and narrative ethnography. In 1989 he accepted an associate professorship in the Department of Communication at the University of Utah (1989–1991) and published the first book-length autoethnography in the field of communication studies: "Casing a Promised Land: The Autobiography of an Organizational Detective as Cultural Ethnographer" (Southern Illinois University Press, 1989), and his second autoethnography, "Living in the Rock n Roll Mystery: Reading Context, Self, and Others as Clues" (Southern Illinois University Press, 1991). At Utah he collaborated with Eric Eisenberg to produce the first critical and cultural textbook in organizational communication, "Organizational Communication: Balancing Creativity and Constraint" (Bedford/St. Martins, 1993), a book that won the Textbook and Academic Authors Association “Texty” award for the Outstanding Textbook in Education, Communication, Visual, and Performing Arts in 1994. He resigned from Utah in 1991 to accept a full professorship and leadership responsibilities for a newly formed speech and communication studies area at Clemson University (1991–1995). During this period he investigated the illusive concept of “writing the ineffable” in relation to the spiritual quest of individuals and the expressed spirituality of communities, culminating in the completion of his ethnographic trilogy with the publication of "Divine Signs: Connecting Spirit to Community" (Southern Illinois University Press, 1996). From 1995 until 2004 he served as founding head of the Department of Communication at the University of North Carolina at Greensboro, and throughout this period he continued to explore the relationships among narrative, creative nonfiction, and communication scholarship, most notably in "Writing the New Ethnography" (AltaMira Press, 2000). In 2003 the National Communication Association gave him the Gerald M. Phillips Award for Distinguished Applied Communication Scholarship. From 2004 until 2009 he served as professor and director of the Hugh Downs School of Human Communication at Arizona State University. In 2006 he won the “Best Book” award from the Ethnography Division of the National Communication Association for his memoir "A Need to Know: The Clandestine History of a CIA Family" (Left Coast Press, 2006), a book reviewed by Chris Petit in The Guardian, and one the reviewer calls "an important and brilliant take on life in mid-20th century US." Since July 1, 2009 he was a professor of communication at ASU and an active contributor to the Consortium for strategic communication, of which Steve Corman is director. 
He served as a co-principal investigator (with Steve Corman, as principal investigator), of a grant from the Office of Naval Research of $2,588,162 (2009–2012) “Identifying Terrorist Narratives and Counter-Narratives: Embedding Story Analysts in Expeditionary Units”
A "festschrift" honoring his life and work, created and edited by his colleagues Sarah Amira de la Garza, Nick Trujillo, and Robert Krizek, was published by Innovative Inquiry in July 2012. In 2014, Andrew F. Herrmann and Kristen DiFate edited a special issue of Storytelling Self Society reflecting upon the work of Goodall and fellow communication scholar and ethnographer Nick Trujillo.
Major contributions.
Goodall was a pioneer in autoethnography and narrative ethnography, following in the footsteps of Thomas Benson at Penn State, who wrote the first published autoethnography in the communication field, "Another Shootout in Cowtown," in 1981, and Michael E. Pacanowski, whose "Slouching Towards Chicago” was the second, published in 1988. Goodall's "Casing a Promised Land" (1989) was the third contribution in the field and the first book length study that employed autoethnographic methods, in this instance to study high technology cultures in Huntsville, Alabama. Goodall's writing style was greatly influenced by a generation of creative nonfiction/new journalism writers, including Norman Mailer, Gay Talese, Truman Capote, Tom Wolfe, and Joan Didion; by novelists Barry Hannah, Raymond Chandler, Kurt Vonnegut Jr., and Thomas Pynchon; and by the American poet Walt Whitman. Goodall also cites Lee Gutkind’s creative nonfiction definition “the literature of reality” as a key to understanding his style. An article he wrote summarizes the influences on him and describes how the power of narrative works in his writing: H. L. Goodall Jr., “Writing Like a Guy in Textville: A Personal Reflection on Narrative Seduction,” "International Review of Qualitative Research", 2, (May 2009), 67–88. 
As an academic author who reached a broader public audience, his stories and studies focused on three major themes:
In the edited volume "Qualitative Inquiry and the Politics of Evidence", Goodall, along with his colleagues Carolyn Ellis, Art Bochner, Laurel Richardson, and Norman K. Denzin, is cited as having had a major influence over a generation of scholars and colleagues. These scholars include Robin Boylorn, Tony E. Adams, Andrew F. Herrmann, Amber Kinser, Robert Krizek, Ron Pelias, Caroline Joan S. Picart, Chris Poulos, Lisa Tillman, Nick Trujillo, and Jillian Tullis.
Death.
Goodall was diagnosed with stage IV pancreatic cancer in June 2011. He created a blog about "what it is like to live this way" to provide readers with a personal narrative on his and his family's end-of-life experiences.
Selected publications.
In addition to 35 peer-reviewed journal articles, over 25 book chapters, and numerous reports and other publications, Goodall is the author of 20 academic and popular books, and of textbooks that have gone into many editions.
References.
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