Don't Be Cruel is the second studio album by American singer Bobby Brown. It was released in the United States on June 20, 1988, by MCA Records. MCA changed producers for this album and had Brown work with hit-making songwriting and production duo Babyface and L.A. Reid. Brown dedicated the album to his deceased best friend James "Jimbo" Flint who was stabbed to death when Brown was aged 11. "Don't Be Cruel" incorporates new jack swing, R&amp;B, funk, dance and soul.
"Don't Be Cruel" peaked at number one on the US "Billboard" 200 and included five top 10 "Billboard" Hot 100 hits, with "My Prerogative" being a US number-one hit. Three of the singles also reached number one on "Billboard"'s Hot R&amp;B Songs chart. "My Prerogative" was also the second-biggest single of 1989, ranking at number two on the Billboard Year-End Hot 100 singles of 1989. The album also spent a total of 11 non-consecutive weeks atop the "Billboard" R&amp;B Albums chart over the course of 1988 and 1989. Internationally, it reached number one in Ireland and the top five in Australia, New Zealand, and the United Kingdom.
At the 32nd Grammy Awards, Brown won Best Male R&amp;B Vocal Performance for "Every Little Step". "Don't Be Cruel" received extremely positive reviews from music critics"." It was far more successful than Brown's debut album, spending a total of six weeks on top of the "Billboard" 200 and being the best-selling album of 1989 in the United States. On April 28, 1995, it was certified 7× Platinum by the Recording Industry Association of America (RIAA). The album sold over 12 million copies worldwide in total. In 2015, "Billboard" ranked "Don't Be Cruel" at number 82 on its list of the Greatest of All Time "Billboard" 200 Albums.
The album received a 2-CD deluxe edition release commemorating its 35th anniversary on June 16, 2023 by Iconoclassic Records. This deluxe edition was subsequently removed from sale, for undisclosed reasons.
Development.
Brown changed producers for this album, and worked extensively with hit-making songwriting and production duo Babyface and L.A. Reid. Alex Henderson of AllMusic writes:
Singles.
All five singles released from the album reached the top 10 of the "Billboard" Hot 100. "Don't Be Cruel" was released as the lead single. The second single, "My Prerogative", earned Brown his first number one on the "Billboard" Hot 100. "My Prerogative" also reached number two on the Year-End "Billboard" Hot 100 Singles of 1989. Three of the singles also reached number one on "Billboard"'s Hot R&amp;B Songs chart.
All singles except "Roni" were certified Gold by the RIAA.
Commercial performance.
"Don't Be Cruel" debuted at number 74 on the "Billboard" 200 on July 23, 1988. It wasn't until six months later that the album reached number one, starting a six-week non-consecutive run at number one, from January 21, 1989 – February 4, 1989 and February 18, 1989 – March 4, 1989. Its reign at number one was interrupted for one week by Guns N' Roses' "Appetite for Destruction".
The album also spent a total of 11 non-consecutive weeks atop the "Billboard" R&amp;B/Hip-Hop Albums chart over the course of 1988 and 1989. It spent an eight-week non-consecutive run at number one from September–November 1988, and then returned to number one four months later in March 1989.
"Don't Be Cruel" was the best-selling album of 1989 in the United States, and finished number one on the "Billboard" Year-End album chart. Eventually the album sold 12 million copies worldwide in less than a decade.
Personnel.
Credits adapted from AllMusic.
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Charts.
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References.
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