Book by Susan Scott
Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time is a self-help book written by Susan Scott, founder and CEO of Fierce Inc., about how to have a difficult conversation. 
Content.
The introduction states that "Fierce Conversations" is a "guide to tackling your toughest challenges and enriching relationships with everyone important to your success and happiness through principles, tools, and assignments designed to direct you through your first fierce conversations with yourself on to the most challenging and important conversations facing you." The author defines a fierce conversation as "One in which we come out from behind ourselves, into the conversation and make it real." She believes that interpersonal difficulties are a direct result of our inability to communicate well. The author states that the book is based on her experience running think tanks and designing and delivering training. 
Publication history.
The book was published by Viking in 2002 (hardcover) and then by the Berkley Publishing Group in 2004 (paperback). 
Reception.
It has since become a "Wall Street Journal" and UPI bestseller.
Michael Brisciana has stated that "I worry that some of their most enthusiastic adherents can seem more eager for the 'fierce' (i.e., 'confrontational') part of the concept than the 'conversation'". Perhaps due to a misunderstanding of the book, they have the wrong kind of conversation.
A review in "Orlando Sentinel" read, "Although the truths presented by Scott are as old as common sense, she dresses them up in interesting new ways. Her pithy prose and poignant examples make for entertaining and instructive reading".
The book received mixed reception from "Publishers Weekly", which wrote, "Careerist marketing ploy it may be, but this cleanly written, if cliché-laden, book boasts enough psychological sensitivity to merit success".