Main magazine of the Hare Krishna Movement
Back to Godhead ( BTG) is the main magazine of the International Society for Krishna Consciousness (ISKCON), also known as the Hare Krishna Movement. The magazine was founded by A. C. Bhaktivedanta Swami Prabhupada in 1944, under the direction of his spiritual "guru", Bhaktisiddhanta Sarasvati. It was originally published by A. C. Bhaktivedanta Swami Prabhupada and later by Satsvarupa dasa Goswami and Jayadvaita Swami.
"Back to Godhead" was originally, and for some decades, a self-published leaflet by Swami A. C. Bhaktivedanta himself. Responsibility for production was taken over in 1966 by some of his followers in the US, and shaped into a polished, glossy magazine. It was translated and published internationally in German, French, Spanish, and other languages; the English-language version reached a peak circulation of about 500,000 copies in the 1970s.
The magazine is intended for two main audiences. First are the committed devotees of the movement, who read it as a guide to ISKCON religious teachings and culture. Following the 1977 death of Swami A. C. Bhaktivedanta, and subsequent splintering within the movement, the magazine helped to sustain some coherence. The second target audience is the general public, to whom the magazine was often offered as an instrument for promotion, preaching, recruitment, and conversion. It also functioned as a fundraising tool, as the devotees who handed out copies would ask for a donation, though this practice ended in the 1980s following public criticism.
Most of the magazine's content addresses the religious beliefs and practices of the movement and its devotees. A large number of the articles are reprinted from Swami A. C. Bhaktivedanta's writings, or transcripts of his lectures. It has also reported on the group's practical initiatives, temples, farms, charitable activities, festivals and feasts, and calls to worship.
"Bhagavad Darshanam" (), published since 31 July 2010, is the monthly Malayalam edition of the "Back to Godhead" magazine.
"Jau Devachiya Gava" () is the monthly Marathi edition of the "Back to Godhead" magazine.
History.
In 1944, A. C. Bhaktivedanta Swami Prabhupada founded "Back to Godhead" magazine in Calcutta and published it sporadically between 1944 and 1966, despite India's war-related paper shortage. The first issue was published in February of 1944 in Calcutta at the founder's home who wrote the articles, typed the manuscripts, and designed a logo similar to the logo used today. Most of the issues published between 1944 and 1960 were tabloid sized—one sheet folded in half making four pages of type. The founder wrote almost all the articles, oversaw the printing of a thousand copies of each issue, and single-handedly distributed every copy.
In 1965 (age 70), he left for New York with the determination to fulfill a mission given to him by his own spiritual guru, Bhaktisiddhanta Sarasvati, to spread Krishna Consciousness throughout the English-speaking world. In the fall of 1966, after establishing the first center of the International Society for Krishna Consciousness in New York City, the founder handed over the job of writing and publishing the "Back to Godhead" magazine to his first disciples. In the basement of a storefront on Manhattan's Lower East Side, he produced the first American issue—a simple twenty-eight page mimeographed and stapled piece—which had a distribution of one hundred copies and focused on helping readers understand their relationship with Krishna and how to love Krishna. The first issues in America were printed on a mimeograph machine the founder purchased secondhand from a country club in Queens.
In the 1970s, through "sankirtana" (public chanting), the "Back to Godhead" magazine arose to its height of circulation, doubling each year from 1974 to 1976, peaking near half a million, though it had very few subscribers and was distributed to individuals on street corners.
In the late 1970s, circulation began to drop as ISKCON focused more on small books as a cheaper means to spread their philosophy, which, with a change in readership and evolving format, continued to decline in the 1980s.
In 1991, with a drastically cut circulation, the "Back to Godhead" magazine reemerged double in size (64 pages) with bimonthly (every two months) issues and was for the first time subscription driven, targeting three audiences: devotees, Indians, and Westerners. The focus changed from introducing to appealing to those already interested.
Purpose.
The front banner on the "Back to Godhead" magazine bears the motto:
 ;templatestyles src="Template:Blockquote/styles.css" / ;Godhead is Light, Nescience is darkness. Where there is Godhead there is no Nescience.
The magazine's website lists the following as its purposes:
Published issues.
From 1944 to 2023 (80 years), 456 issues of the "Back to Godhead" magazine were published.
1944 to 1960.
From 1944 to 1960 (17 years), 29 issues of the "Back to Godhead" magazine were published. These issues were published in India by the founder for 5 years during a 17-year period. There were no publications from 1961 to 1965.
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1966 to 1974.
From 1966 to 1974 (9 years), 68 issues of the "Back to Godhead" magazine were published. These publications maintain a continuous issue number with the exception of the first two issues of 1968. Most of the publications are missing the publication month and some the year. These and future publications were published after the founder re-established the "Back to Godhead" magazine in the United States and handed over the job of writing and publishing to his disciples.
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1975 to 1989.
From 1975 to 1989 (15 years), 161 issues of the "Back to Godhead" magazine were published across 15 volumes, each having 11 issues with the exception of 10 issues in volumes 15 and 16, and 9 issues in volume 24. These publications have a yearly volume number, where volume 1 is assigned to 1966. Each issue number corresponds to a month with some publications spanning two months (e.g. 1 = Jan; 2/3 = Feb/Mar; 12 = Dec). The first issue of 1978 was written in remembrance of the founder, who died in November of 1977. There were no publications in 1990 when the "Back to Godhead" magazine was being restructured.
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1991 to present.
From 1991 to 2023 (33 years), 198 issues of the "Back to Godhead" magazine were published with 6 issues per a yearly volume. Each issue number corresponds to a two-month period (e.g. 1 = Jan/Feb; 6 = Nov/Dec).
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References.
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