Bass Generation is the fourth studio album by Swedish musician Basshunter. It was first released on 28 September 2009, a week after the album's lead single "Every Morning". The album reached No. 2 in New Zealand and No. 7 in South Africa.
Background.
In early 2009, Basshunter started the process of recording the album. A comment was posted on his official website in April that he was "back in the studio to do some work on the new album." On 1 July 2009, it was announced that Basshunter would be releasing a brand new single titled "Every Morning" on 21 September with the new album, "Bass Generation", being released one week later on 28 September. On 1 September 2009, the official album artwork and track listing was posted on Hard2Beat.com. On 15 September, it was revealed on Basshunter's official Bebo profile that the album would also be released as a two-disc set.
He received a lot of requests to create new "Tetris" song so he recorded "Plane to Spain" which is one of his favourite songs from album. At first he thought of making it instrumental, but it wouldn't be that salable.
Release.
In early September 2009, before the album was released the song "Numbers" was released to the public as a free download via Basshunter's official Bebo profile. The album release date was eventually moved up a week for unknown reasons to 28 September 2009, along with the single "Every Morning", which was released on 21 September 2009.
Promotion.
To promote the album, the "Basshunter Album Artwork Competition" was set up on 10 August 2009, in which fans could design and upload their own cover art for the "Bass Generation" album to Basshunters Bebo profile. The winners artwork would be signed, framed and presented to them by Basshunter at the Bass Generation tour. The winning entry was revealed on 11 September 2009.
Bass Generation Tour.
Basshunter also set out on the "Bass Generation Tour" in October 2009 in support of the album. The 10 date UK tour was announced on 1 July 2009. Tickets went on sale 3 July 2009.
Reception.
Editor from Arbetarbladet said that "Every Morning" has wonderful lyrics and is unfortunately among the better on the album.
References.
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