American sociologist
Sandra J. Ball-Rokeach (born 1941) is an American sociologist and communications scholar. She is professor emerita at the USC Annenberg School for Communication and Journalism, and the department of sociology at the University of Southern California (USC). Ball-Rokeach is best known for developing media system dependency theory with Melvin Defleur.
Life.
Sandra Jean Ball was born in Ottawa, Canada in 1941. She gained a BA in sociology from the University of Washington in 1963, and her PhD in sociology there in 1968.
In 1967 Ball became an assistant professor at the University of Alberta. In 1968-69 she was co-director of a National Mass Media and Violence Task Force. In 1969 she married the social psychologist Milton Rokeach.
In 1970 Ball-Rokeach moved to Michigan State University, and in 1972 to Washington State University (WSU). She started the first gender studies program at WSU. In 1986 she moved to the University of Southern California, where she stayed until retirement.
She is a Fellow of the International Communication Association (ICA), and has served as Chair of the ICA. She is on the editorial board of several communication studies journals, including the "Journal of Communication", "Communication Studies" and "International Journal of Communication".
References.
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