Comics genre
Romance comics are a genre of comic books that were most popular during the Golden Age of Comics. The market for comics, which had been growing rapidly throughout the 1940s, began to plummet after the end of World War II when military contracts to provide disposable reading matter to servicemen ended. This left many comic creators seeking new markets. In 1947, part of an effort to tap into new adult audiences, the romance comic genre was created by Joe Simon and Jack Kirby with the Crestwood Publications title "Young Romance".
History.
As World War II ended the popularity of superhero comics diminished, and in an effort to retain readers comic publishers began diversifying more than ever into such genres as war, Western, science fiction, crime, horror and romance comics. The genre took its immediate inspiration from the romance pulps; confession magazines such as "True Story"; radio soap operas, and newspaper comic strips that focused on love, domestic strife, and heartache, such as "Rex Morgan, M.D." and "Mary Worth". Teen humor comics had romantic plots before the invention of romance comics.
Simon and Kirby's "Young Romance" debuted in 1947. In the next 30 years, over 200 issues of the flagship romance comic would be produced.
By 1950, more than 150 romance titles were on the newsstands from Quality Comics, Avon, Lev Gleason Publications, and National (DC Comics). 
The DC Comics romance line was initially overseen by Jack Miller, who also wrote many stories. (Later, a number of female editors oversaw DC's romance line, including Zena Brody and Dorothy Woolfolk.) As author Michelle Nolan writes, "National's romance line was remarkably stable and thus must have sold consistently well. Beginning in 1952, ... the company produced "Girls' Love Stories", "Girls' Romances", and "Secret Hearts" on a bi-monthly basis through late 1957, when those three titles along with "Falling in Love" began to appear eight times per year... The company picked up a fifth romance title, "Heart Throbs", ... after Quality Comics left the business in 1956." By 1970, right before the romance market collapsed, DC had seven romance titles.
Fox Feature Syndicate published over two dozen love comics with 17 featuring "My" in the title—"My Desire", "My Secret", "My Secret Affair", et al.
Charlton Comics published a wide line of romance titles, particularly after 1953 when it acquired the Fawcett Comics line, which included "Sweethearts", "Romantic Secrets", and "Romantic Story". "Sweethearts" was the comics world's first monthly romance title (debuting in 1948), and Charlton continued publishing it until 1973.
Artists known for their work on romance comics during the period included Tony Abruzzo, Matt Baker, Frank Frazetta, Everett Kinstler, Jay Scott Pike, John Prentice, John Romita, Sr., Mike Sekowsky, Leonard Starr, Alex Toth, and Wally Wood.
Decline and Golden Age demise.
Following the implementation of the Comics Code in 1954, publishers of romance comics self-censored the content of their publications, making the stories bland and innocent with an emphasis on traditional patriarchial concepts of women's behavior, gender roles, domesticity, and marriage. When the sexual revolution questioned the values promoted in romance comics, along with the decline in comics in general, romance comics began their slow fade. DC Comics, Marvel Comics, and Charlton Comics carried a few romance titles into the middle 1970s, but the genre never regained the level of popularity it once enjoyed. The heyday of romance comics came to an end with the last issues of "Young Romance" and "Young Love" in the middle 1970s.
Charlton and DC artist and editor Dick Giordano stated in 2005:
"[G]irls simply outgrew romance comics ... [The content was] too tame for the more sophisticated, sexually liberated, women's libbers [who] were able to see nudity, strong sexual content, and life the way it really was in other media. Hand-holding and pining after the cute boy on the football team just didn't do it anymore, and the Comics Code wouldn't pass anything that truly resembled real-life relationships."
Decades later, romance-themed comics made a modest resurgence with Arrow Publications' "My Romance Stories", Dark Horse Comics' manga-style adaptations of Harlequin novels, and long-running serials such as "Strangers in Paradise" — described by one reviewer as an attempt "to single-handedly update an entire genre with a new, skewed look at relationships and friendships."
In popular culture.
Pop artist Roy Lichtenstein derived many of his best-known works from the panels of romance comics:
Notable romance comics.
Reprints.
Comics historian John Benson collected and analyzed St. John Publications' romance comics in "Romance Without Tears" (Fantagraphics, 2003), focusing on the elusive comics scripter Dana Dutch, and the companion volume "Confessions, Romances, Secrets and Temptations: Archer St. John and the St. John Romance Comics" (Fantagraphics, 2007). To research the 1950s era of romance comics, Benson interviewed Ric Estrada, Joe Kubert and Leonard Starr, plus several St. John staffers, including editor Irwin Stein, production artist Warren Kremer and editorial assistant Nadine King.
In 2011, an anthology "Agonizing Love: The Golden Era of Romance Comics", edited by Michael Barson, was published by Harper Design. In 2012, many of Simon and Kirby's romance comics were reprinted by Fantagraphics in a collection entitled "Young Romance: The Best of Simon &amp; Kirby's 1940s-'50s Romance Comics", edited by Michel Gagné.
British romance comics.
Romance comics in the United Kingdom also flourished in the mid-1950s with such weekly titles as "Mirabelle" (Pearson), "Picture Romances" (Newnes/IPC), "Valentine" (Amalgamated Press), and "Romeo" (DC Thomson). All four titles lasted into the 1970s. Other British romance comics included "Marilyn" (1955–1965), "New Glamour" (1956–1958), "Roxy" (1958–1963), "Marty" (1960–1963), and "Serenade" (1962–1963); all of which eventually merged into "Valentine" and "Mirabelle" ("Valentine" itself merged into "Mirabelle" in 1974).
In 1956–1957 DC Thomson launched a line of monthly romance titles: "Blue Rosette Romances", "Golden Heart Love Stories", "Love &amp; Life Library", and "Silver Moon Romances". In April 1965, all four titles were merged into the single weekly "Star Love Stories" title, with one issue per month maintaining the cover logo from the original companion titles. "Star Love Stories", which changed its name to "Star Love Stories in Pictures" in 1976, lasted until 1990.
The photo comic romance titles "Photo Love" and "Photo Secret" debuted in 1979 and 1980 respectively. They both eventually merged into another publication.
References.
Citations.
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