British independent record label
Tru Thoughts is a British independent record label founded in Brighton in 1999 by Robert Luis and Paul Jonas. The label has put out over 200 LPs of electronic, funk, soul, hip hop, jazz, tropical, grime and other music.
History.
In September 1999, after running club nights Phonic: hoop and Shake Yer Wig, Paul Jonas and Robert Luis, two music-obsessed friends, launched their own label. From Luis' home, Tru Thoughts began with its first 12" EP, Steady's "Alarming Frequency". Bonobo's debut album "Animal Magic" followed in 2000 and Quantic's debut "The 5th Exotic" in 2001.
In 2009, Tru Thoughts marked its 10th anniversary with a 3-disc compilation. In 2017, Tru Thoughts marked its 18th birthday with an all-day event at London's Roundhouse, with appearances from Quantic, Alice Russell, the Hot 8 Brass Band, Anchorsong and Rodney P.
Other operations.
Tru Thoughts has a publishing company called Full Thought Publishing. The music from the label has been used in adverts and appeared in films and TV programs.
Tru Thoughts organizes club nights in Brighton and London, and broadcasts on several radio stations.
It has subsidiary labels Unfold Records, for compilation releases, and Zebra Traffic, for UK hip hop.
Recognition.
In 2005, the label was awarded Label Of The Year at the annual Gilles Peterson Worldwide Awards.
In 2009, it was described by Martin Longley, writing for the BBC, as "easily one of the UK's best independent labels, regardless of whether its audience is energetically twitching on the dancefloor or bobbing about in a chilled boudoir."
Artists.
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References.
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