Indian digital banking platform powere by SBI
YONO (You Only Need One) is an Indian state-owned digital banking platform offered by State Bank of India (SBI) to enable users to access a variety of financial and other services such as flight, train, bus and taxi bookings, online shopping, or medical bill payments. YONO is offered as a mobile banking app for both Android and iOS. The launch of YONO had a code name project Lotus.
Development and Launch.
Yono emerged from SBI's initial plan to make an "online marketplace" to attract millennials. The initiative was named "Project Lotus". It was nurtured for initial four years by Rajnish Kumar as an MD and then as the Chairman of bank. The app was launched in November 2017.
Features.
YONO offers services from over 100 e-commerce companies including online shopping, travel planning, taxi booking, train booking, movie ticket booking, online education and offline retail with special discounts. YONO also offers conventional mobile banking services such as bank account opening, fund transfers, cashless bill payments, and loans. The smartphone app can be used to make ATM withdrawals without using any ATM card through "Yono Cash" feature. As of October 2021, the app had emerged as the largest digital lender in India generating an average of Rs 1500-2000 crores loans per month. On 2 July 2023, a new version of Yono app was launched with the introduction of a new UPI feature which enabled other bank customers to use the app for UPI payments. The update also brought QR scanning and pay-by-contact UPI functionalities.
Yono Lite.
Yono Lite is a mobile banking application from the State Bank of India. Earlier, it was available as "SBI Anywhere Personal" but it was rebranded as "Yono Lite" in 2018, after the introduction of YONO app. In 2021, Yono Lite saw several updates to protect its users from digital frauds.
Yono Business.
Yono Business mobile app is available on Play Store and App Store for Corporate Internet Banking users.
References.
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