Since 2010, the NCAA has had a joint contract with CBS and Warner Bros. Discovery. The coverage of the tournament is split between CBS, TNT, TBS, and truTV.
Broadcasters from CBS, TBS, and TNT's sports coverage are shared across all four networks, with CBS' college basketball teams supplemented with TNT's NBA teams, while studio segments take place at the CBS Broadcast Center in New York City and TNT's studios in Atlanta. In the New York–based studio shows, CBS' Greg Gumbel and Clark Kellogg are joined by Kenny Smith, and Charles Barkley of TNT's "Inside the NBA" while Seth Davis and Jay Wright of CBS assist with Inside the NBA's Ernie Johnson, as well as Adam Lefkoe and Candace Parker of TNT's Tuesday night NBA coverage. While three of TNT's NBA voices, Kevin Harlan, Ian Eagle, and Spero Dedes are already employed by CBS in other capacities, TNT also lends analysts Stan Van Gundy, Jim Jackson, Grant Hill, and Steve Smith, secondary play-by-play man Brian Anderson, and reporters Allie LaForce and Lauren Shehadi, the latter being from TBS's MLB coverage, to CBS. In turn, CBS announcers Brad Nessler, Andrew Catalon, and Tom McCarthy appear on WBD network broadcasts along with analysts Jim Spanarkel, Bill Raftery, Dan Bonner, Steve Lappas, Brendan Haywood, and Avery Johnson, as well as reporters Tracy Wolfson, Evan Washburn, A. J. Ross, and Jon Rothstein, and rules analyst Gene Steratore. Announcers from other networks like Lisa Byington and Robbie Hummel from Fox, the latter also working for Peacock and Big Ten Network, Debbie Antonelli from ESPN, Jamie Erdahl from NFL Network, and Andy Katz from NCAA.com are also lent to CBS and TNT.
The current contract runs through 2032 and, for the first time in history, provides for the nationwide broadcast each year of all games of the tournament. All First Four games air on truTV. A featured first- or second-round game in each time "window" is broadcast on CBS, while all other games are shown either on TBS, TNT or truTV. The regional semifinals, better known as the Sweet Sixteen, are split between CBS and TBS. CBS had the exclusive rights to the regional finals, also known as the Elite Eight, through 2014. That exclusivity extended to the entire Final Four as well, but after the 2013 tournament Turner Sports elected to exercise a contractual option for 2014 and 2015 giving TBS broadcast rights to the national semifinal matchups. CBS kept its national championship game rights.
Since 2015, CBS and TBS split coverage of the Elite Eight. Since 2016, CBS and TBS alternate coverage of the Final Four and national championship game, with TBS getting the final two rounds in even-numbered years, and CBS getting the games in odd-numbered years. "March Madness On Demand" would remain unchanged, although Turner was allowed to develop their own service.
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