Media company in the Philippines
eMedia Productions (branded as eMedia Mo!; lit. 'Your eMedia'!) is a Philippine radio and television production company based in Zamboanga City. It serves its home city as well as the provinces of Basilan and Zamboanga Sibugay.
eMedia Productions currently operates as a content provider for Westwind Broadcasting Corporation.
It is currently a local news affiliate of All TV, operated by the Advanced Media Broadcasting System.
History.
The network emerged as a result of the Zamboanga Siege. The ground zero of the siege was just a few blocks away from the Radio Mindanao Network (RMN) studios located at the ZAMEVECO Building, Pilar Street, Zamboanga City. The incident disrupted the regular programming of RMN’s radio stations, DXRZ 900 AM and iFM 96.3. In response, the network focused on providing continuous coverage to keep Zamboangueños updated.
As days passed, the demand for coverage increased. The company decided to provide live streaming through public television. Using photos and footage from the siege, it established RMN TV Zamboanga via UStream, later broadcasting through public television on Channel 37. The initiative was led by broadcasters Bong Simbajon, Gil Climaco, Jimmy Villaflores, and Weng Dela Peña. Television broadcasting services were provided by eMedia Productions, a division of Alberei Advertising Corporation, while the studios were supplied by RMN Zamboanga.
Alberei Advertising Corporation is a Zamboanga City-based advertising company with divisions specializing in marketing and advertising. The company owns several billboards available for rent and offers various advertising services within the city.
On September 20, 2013, RMN Zamboanga announced its availability on television through Channel 57 and on cable TV via Mindanao Cable Television on Channel 98.
During their test broadcast, DXRZ 900 AM gained significant popularity, leading to public demand for its content to be accessible on FM radio. At that time, only a few listeners used AM radio, with most relying on mobile devices equipped with FM band applications. Although iFM 96.3 initially provided FM broadcasts, the company decided to formalize RMN FM Zamboanga on 105.9 MHz. This allowed iFM 96.3 to resume its regular programming while RMN FM Zamboanga served as the relay FM station for RMN's DXRZ 900 AM, particularly during live coverage of the Zamboanga Siege.
The siege ended in October 2013, but shortly after, the city was hit by the worst flash flood in its history. RMN’s DXRZ 900 AM, along with its relays on RMN TV Zamboanga and RMN FM Zamboanga, provided extensive coverage of the incident. Their live broadcasts on both TV and radio during these two major events significantly increased their popularity among Zamboangueños.
The series of events popularized their first slogan, "Grabe Man! Dwele Sa'yo?" (lit. 'That was severe! Was that hurt you?'). This spoof slogan emerged during the rise of "Chagalog," a mix of Tagalog words like "Grabe Man" and Chavacano words like "Dwele Sa'yo". The slogan gained accidental popularity when broadcaster Gil Climaco frequently reacted with the phrase "Grabe Man" during their daily programming.
After the series of events and the city's return to normalcy, they introduced a variety of programming, including religious shows from Victory Church Zamboanga. Soon after, they began relaying programming from Radio Mindanao Network in Cebu City, as part of their broadcasting agreement with their parent company. RMN's growing popularity on both TV and radio prompted their local competitor, GBPI TV 11, and its subsidiary Magic 95.5, to debut a similar program called "Dateline Teleradyo" as their counterpart.
However, the individuals behind RMN TV Zamboanga eventually went separate ways. Weng Dela Peña moved to Brigada News FM as a major anchor in Brigada News Manila, before transitioning to Radyo Pilipinas 1 and eventually Super Radyo DZBB 594. Meanwhile, Jimmy Villaflores, who was the barangay chairman of Sta. Catalina, focused on responding to the needs of his constituents, who had been devastated by the Zamboanga Siege. 
The TV network then decided to part ways with Radio Mindanao Network and establish its own entity. eMedia Productions, a division of Alberei Advertising Corporation, launched its own TV network under the same branding, "eMedia Productions." Along with Alberei’s eMedia, Bong Simbajon and Gil Climaco were key figures, while Jimmy Villaflores, who later became a city councilor of Zamboanga City, played a crucial role in the company’s formation. The team moved to their own studios at the RBB Building, Villa Theresa Subdivision, Maria Clara L. Lobregat Highway, Zamboanga City. Simbajon, Climaco, and Villaflores became the lead anchors of their news programs, debuting with "Ronda De Noche" "(Chavacano: Nightly Patrol)" and "Report Del Pueblo" "(Chavacano: Report of the City)."
With their separation from RMN came the separation of their radio station, RMN FM Zamboanga, which was rebranded as eMedia 105.9 News FM. The radio station now serves as a relay of the television broadcast, with additional in-house programming exclusive to radio.
All of its programs are broadcast not only on radio and television but also through social media platforms like Facebook. On September 30, 2024, the Facebook pages of eMedia Mo and eMedia Sports TV (the network's sports division) were taken offline for violating Facebook's Community Standards. While no official statement has been released regarding the cause of the suspension, a new page has since been created.
Areas of coverage.
As of 2018, their area of coverage includes:
Means of broadcasting.
eMedia Productions (DXAX-DTV) is broadcast on digital TV UHF 40 in both Zamboanga City and Basilan.
In addition to free TV in Zamboanga City and Basilan, eMedia can be accessed through other forms of media coverage:
Digital channels.
UHF Channel 40 (629.143 MHz)
Programs.
The list below includes the major programs of eMedia Productions. eMedia also offers short-term air blocks for major events happening in Zamboanga, such as local festivities, religious observances, and political matters.
References.
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