British website and music blog
EQ Music or EQ Music Blog (formerly Electroqueer.com) is an independent British music website and blog founded by American digital and music enthusiast Raj Rudolph. Alternative names include EQ and EQ Music; the site supports new electronic pop artists alongside its music reviews, features, interviews and video previews. In 2007, with the addition of New Artists Editor Mandy Rogers, the site developed into a multi-author blog; in 2013, pop blogger Luis Gonzalez joined.
In 2008, the EQ Music brand began to spoke into several entertainment related divisions including live showcasing, touring, record label and artist management; together, EQ Music's brands consolidate into a diverse international music media group.
History.
In 2005, digital and music enthusiast Raj Rudolph launched Electroqueer.com as a blog focused on discovering and inspiring new talent in the pop and electronic genres of music. In 2008, EQ Music Live was formed, with the subsequent formation of the EQ Music Tour in 2011.
At the 2008 Weblog Awards, Electroqueer.com placed as finalist in the Best Music Blog category. In 2010, Electroqueer.com changed its name, becoming EQ Music Blog. The following year, Welsh electropop duo Electrovamp won EQ Music Blog's theme song contest; the band's winning entry, "Electroqueer", became the site's official theme song and was featured on volume one of the "This Beat Is Poptronik" compilation album, curated by the blog.
In 2012, EQ Music announced co-sponsorship from Gaydar Radio, Budweiser and Music Jobs Ltd for the inaugural Poptronik Festival held in Spain.
In 2013, EQ Music launched its artist management division. In 2015, the brand launched on Viber Public Chats, giving app users the ability to access the blogsite's music picks and recommendations via the platform's instant messaging and Voice over IP (VoIP) software.
Writing style and criticism.
At its heart, EQ Music Blog describes itself as "a fun place to discover new music, watch music videos and dig deeper into the lives of the people creating quality electronic pop music, written with a fun and constructive tone." The site's editorial views have been featured in British press ("The Guardian", "The Metro" and "The Daily Star").
In 2009, Australian blogsite PopTrashAddicts accused EQ Music of spending most of its time copying content from other pop blogs; a view EQ called a good laugh. In 2011, BBC News Online selected EQ Music's Raj Rudolph as an influential UK-based music editor and Sound of pundit, an accolade consecutively held since 2011–2015.
Format.
EQ Music Live.
In 2008, EQ Music expanded its online artist promotion platform to include live music events showcasing both emerging and established pop and electronica artists. In blogger Oli Freke's assessment of the launch night, he wrote "great atmosphere, great crowd and great start to a new electro night."
EQ Music Live has celebrated residencies in Underbelly (Hoxton), Barcode (Soho) and Road Trip &amp; The Workshop (Shorerditch). Artists showcased include The Good Natured, Christian Burns, Graffiti6, Polly Scattergood, Parralox, Bright Light Bright Light and Simon Curtis.
EQ Music Tour.
On 4 August 2011, EQ Music announced its first North American Music Tour headlined by American electropop singer Adam Tyler. The ten state, thirteen city US tour supported Tyler's debut album, "Shattered Ice" (2011).
Tour dates.
In November 2011, EQ Music sponsored Daniela Brooker as headliner for their second North American Music Tour. Working in conjunction with Hard Rock Cafe on behalf of the American Cancer Society's global Pinktober breast cancer awareness campaign, the fifteenth date live music tour began in Philadelphia (October 17) and ended in Palm Springs (November 6).
Poptronik albums and festival.
In 2012, EQ Music launched the Poptronik brand which includes the "This Beat Is Poptronik" compilation series. On 16 April 2012, EQ Music in partnership with electropop dance label, Aztec Records released "This Beat Is Poptronik - Volume One". "So So Gay Magazine"'s Greg White commented "great quality electro-pop is exactly what we find on this huge compilation."
On 1 September 2012, Andy Bell, Fernando Garibay, Cazwell and Monarchy co-headlined EQ Music's inaugural two-day Poptronik Festival in Sitges, Spain. Gaydar Radioʼs Phil Marriott, Faithless percussionist Sudha Kheterpal and Scissor Sisters' Tour DJ – Sammy Jo were joined by a plethora of new and emerging electronic pop artists.
On 27 August 2013 EQ Music released "This Beat Is Poptronik - Volume Two" under its own label. The album featured Carmen Electra, Cherry Cherry Boom Boom, Frankmusik, Jessica Sutta (formerly of The Pussycat Dolls), Private, Max Barskih, Dangerous Muse and Jennifer Paige.
In 2014, the label released Adam Tyler's "Shattered Ice (Deluxe Edition)" and Naommon's single, "Beginning Everyday".
Artist management.
In 2013, EQ Music launched its artist management operation and currently represents Australian electronic pop duo Parralox, Latin artist Ryan Adamés from Los Angeles, singer-songwriter Francine from London, New York based alternative pop artist Daniel Robinson and EDM prodigy Mi Disguise from Los Angeles.
References.
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