Soon By You is an American comedy webseries created by Leah Gottfried. The series follows six young Modern Orthodox Jewish singles living in New York City as they navigate the shidduch system and complicated feelings for each other. The title is a common phrase used in the Orthodox world to wish luck to singles who have not yet found a match.
Conceived as a cross between American sitcom "Friends" and the Israeli drama series "Srugim", the show was created by Gottfried, who also plays Sarah Jacobs, with the help of co-producers Danny Hoffman and Jessica Shechter (who star as David and Noa respectively). The pilot was screened as a short film at the Washington Jewish Film Festival, where it won Best Short, and the first season received over a million views on YouTube.
Premise.
The show follows a group of young Modern Orthodox singles living in New York City. In the pilot, David (Danny Hoffman), a young rabbinical student, arrives late to a restaurant shidduch date with aspiring artist Sarah Feldman (Sara Scur). The two hit it off, only to discover that there's been a mix-up: David was supposed to meet Sarah Jacobs (Leah Gottfried), while Sarah Feldman was supposed to meet legal intern Ben (Nathan Shapiro). After both dates go poorly and David loses Sarah Feldman's phone number, he enlists the help of his roommate Z (Noam Harary) along with Sarah Jacobs and her roommate Noa (Jessica Schechter) to find and reconnect with Sarah Feldman.
Production.
Creator Leah Gottfried conceived of the series after watching the Israeli drama series "Srugim", about a group of Orthodox Jewish singles in Jerusalem, and wanting to see a version of the show set in New York City. Drawing on their shared experiences dating as Orthodox singles in New York, Gottfried developed the series with fellow actor/writer/producers Danny Hoffman and Jessica Schechter, having met Hoffman while filming a Jewish parody sketch based on "The Office" and Schechter at an arts conference. Hoffman was cast in the lead role of David, with Gottfried intentionally conceiving of the character as a young rabbinical student to go against the typical media image of rabbis as "old, bearded kind of people". Schechter initially was not cast in the show but stayed on as a production assistant, and eventually Gottfried wrote the character of Noa for her. Sara Scur, who plays Sarah Feldman, is a Seventh-day Adventist who was drawn to the project because of the opportunity to immerse herself in a different world and because it would allow her to take the Sabbath off. The show partnered with the Jewish Entertainment Network of Los Angeles (JENLA) to help obtain investors and advertisers to provide funding and has incorporated product placements from sponsors like Shabbat.com, JSwipe, and Forj, as well as partnering with nonprofit organizations like the Organization for the Resolution of Agunot (ORA).
The show's pilot, "The Setup", was originally conceived as a short film and submitted it to several film festivals, including the Washington Jewish Film Festival where it won Best Short in March 2016. The pilot was uploaded to YouTube on May 5, 2016 and received more than 20,000 views in its first week, while the first season as a whole ultimately garnered roughly 1 million views. A second season premiered on July 10, 2019.
References.
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