Hip! Hip! Hooray! is a musical in two acts with music by Gus Edwards and both lyrics and book by Edgar Smith.
History.
"Hip! Hip! Hooray!" was written as a starring vehicle for the comedian Joe Weber. It premiered on Broadway at Weber's Music Hall on October 10, 1907. It ran at that theatre for 64 performances; closing on December 7, 1907. 
Plot.
The plot takes place at the fictional Doolittle College where two German professors attempt to popularize a new breakfast cereal, "Excited Oats", while simultaneously getting entangled into their own individual romances; one with a widow and the other with a beautiful young woman.
References.
Citations.
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