Indian supermarket chain
Hearty Mart is a rural and semi-urban retail chain founded by Nadeem Jafri, Hearty Mart is a part of IIMA case study, ECCH (European Case Clearing House), Entrepreneurship Development Institute of India and other institutes.
Overview.
Hearty Mart started as a retail store in Juhapura, and eventually started focusing on rural empowerment with its franchisee retail model. The group is now involved in Convenience food, Spice, Bakery, Tea processing as well as the Hospitality industry. Their major outlets are based in Ahmedabad, Siddhpur, Dholka, Morbi and various rural and semi urban areas of Gujarat. During lockdown in Gujarat, Hearty Mart played a key role in providing free ration kits.
History.
Hearty Mart initially started up as a super market in Juhapura, Ahmedabad in 2004 by Mr. Jafri. To provide a modern retail experience to the bottom-of-the-pyramid, the group started its franchisee network at smaller towns like Ilol, Pipodar, Kakoshi, Vadnagar and Idar. These stores are up to 600 sq. feet size based on the location and other factors. To improve their backward integration they have started supply chain business. Now the group is detail in different verticals like Bakery, HoReCa, Manufacturing, Spices etc.
In 2023, Hearty Mart started their Dubai operations, they started brand studio at Deira Island, Dubai.
References.
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