Vadinamma (transl. "Sister-in-Law") is an Indian Telugu-language television drama series which airs on Star Maa and streams on Disney+ Hotstar . The series premiered on 6 May 2019. This is a remake of Tamil series "Pandian Stores" airing on Star Vijay. It stars Sujitha (reprising her role from the original Tamil version), Prabhakar, Rajesh Dutta, Maheshwari, Raj and Priyanka. After running for three years the serial ended on 21 March 2022.
Plot.
It mainly focuses on the unity of a joint family headed by Sita and Raghuram, after the entry of new daughters-in-law, Shailu, Siri and Shilpa.
Production.
In late March 2020, the production and broadcasting of the series halted along with all other Indian television series and films owing COVID-19 outbreak in India. It resumed after three months in June 2020.
Reception.
Critics.
"The Times of India" stated, "The old wine in a new bottle that celebrates middle class family emotions has struck a chord with the masses."
Viewership and ratings.
The series became one of the top five watched Telugu GEC after its time change from afternoon 3:00 pm (IST) to night 7:00 pm (IST) in June 2019 until again being shifted from 7:00 pm in week 49, 2020 despite being in top 3. As in December 2019, it was at second position with ratings more than about 15 TVR after "Karthika Deepam".
References.
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