Target was a popular Indian children's magazine that was published monthly in English from 1979 to 1995. It featured a mix of reader contributions, stories from regular writers, do-it-yourself articles and several popular comic strips.
History.
In September 1979, Rosalind Wilson (1942 – July 28, 1992), a British expatriate educationist settled in Delhi started "Target" and became its founder-editor. The magazine was owned by Living Media, who also own the India Today Group. After Rosalind Wilson's death in 1992, the magazine's publication continued under Amena Jayal with its successful formula of stories and illustrations.
In 1995, in a move to target a larger age group, India Today Group wound up "Target" to start "Teens Today" magazine. This move was a failure, because, with its emphasis on fashion and urban life, "Teens Today" did not have the wide appeal of the unpretentious "Target". "Teens Today" was edited by Target old-timer Vatsala Kaul.
Content.
"Target"'s outstanding production values as well as the quality of cartoonists and writers on its editorial board made it stand out from other contemporary Indian children's magazines like Tinkle, Champak and Chandamama.
A popular feature in "Target" was pages with information on international pen friends. In the age before email revolutionised communication, having pen friends was a popular hobby, both for the purpose of knowing about the world at large, and collecting stamps from foreign countries.
Some of the popular comic strips published in "Target" were:
References.
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