Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner.
The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation. The suggestion was compared to the historical "let them eat cake" remark as "let them eat cereal". Their comments led to suggestions of a product boycott. Despite the criticism, the campaign is ongoing.
Dieticians have suggested that healthy cereal can be consumed at dinner.
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