British magazine (2007–2018)
ShortList was a free weekly magazine published in London. Launched in 2007, it was published by "Shortlist Media Ltd"., who in 2009 launched "Stylist", a similar magazine for women. Another publication, "Shortlist Dubai", launched in March 2015. The magazine's print edition was discontinued in 2018 due to declining advertising revenue. Around 20 staff members were estimated to have lost their jobs as a result of its closure. The magazine released its last issue on 20 December 2018.
History.
"ShortList" was launched on 20 September 2007 with the slogan "For men with more than one thing on their minds", to differentiate it from the "lads' mags" of the time, such as "FHM" and "Loaded".
Joe Mackertich, the current editor, states that "it’s important to me that people pick up "ShortList" and feel enlivened, informed and flattered by it. It’s a mainstream magazine, but to the reader, it never feels like a product aimed at everyone. It’s for them."
Marking the occasion of "ShortList’s" 10th birthday at the end of September 2017, the team produced a special edition magazine with a collection of photos that featured celebrities and their photographs from 10 years ago.
"ShortList" was published by "Shortlist Media Ltd", who also owns "Stylist", "Emerald Street," and "Mr. Hyde".
Circulation and distribution.
"ShortList" was distributed free every Thursday in London, Manchester, Edinburgh, Glasgow, Newcastle, Leeds, Dundee, and Birmingham.
The title had a circulation of 502,773 (ABC July–December 2017) and took up 58.9% of the total men's lifestyle sector across 8 major UK cities with the largest print circulation of all men's magazines in the UK.
Audience and content.
The magazine was targeted at an audience of professional males who wanted to train in their jobs.
"ShortList" described its audience as "the "Met Set"" (short for the Metropolitan Set) – "a very different, very specific set of people [... and] are probably the most influential demographic in Britain today".
Content included brief product reviews, pub and bar reviews (Pints and Pistachios), recipes, fashion pages, interviews, and a weekly column by Danny Wallace.
Website.
"ShortList" launched its website, "shortlist.com," in September 2010; by March 2018, it had 1.8 million monthly unique users globally. The website continues to publish content, despite the print edition's closure.
ShortList UAE.
In March 2015, "ShortList" launched a weekly edition in Dubai and Abu Dhabi as a license with APP Media Group, a division of ITP Publishing.
Editors.
The editors of the magazine were as follows:
References.
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