Brand of chocolate-covered digestive biscuit from Nestlé
Breakaway was a brand of chocolate-covered digestive biscuit from Nestlé, which started production in 1970 in the United Kingdom, manufactured by Rowntree Mackintosh Confectionery. Nestlé acquired the brand in 1988. It was discontinued in February 2024 after 54 years due to falling sales.
Ingredients.
Milk chocolate (52%) (sugar, cocoa butter, cocoa mass, dried whole milk, whey powder, vegetable fat, emulsifiers (soya lecithin, E476), flavouring), wheat flour, wholemeal (10%), vegetable fat, sugar, whole oatflour, coconut, invert sugar syrup, barley malt extract, raising agents (ammonium bicarbonate, sodium bicarbonate), salt.
Advertising.
A mid-1970s British television commercial for the brand starred Eric Idle in a variation on his "Nudge Nudge" sketch from "Monty Python's Flying Circus". Later stage performances of the original sketch included a comic reference to the commercial, as on the LP "Monty Python Live at Drury Lane".
References.
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