American hip hop group
We Are Toonz is an American hip hop group from Stone Mountain, Georgia, formed in 2013, known for the viral debut dance single "Drop That #NaeNae", inspired by Martin Lawrence's character Sheneneh Jenkins from his popular 1990's sitcom "Martin".
Music career.
Social media influence.
We Are Toonz released Drop That #NaeNae in 2013 without much fanfare. The group posted a video of themselves performing the #NaeNae Dance on the social video sharing website Vine and other social media websites like Instagram, Twitter and YouTube. As the song gained momentum the Drop That #NaeNae went viral. The Michigan State Football team can be seen dropping that #NaeNae on YouTube, and breaking down the #NaeNae dance on Vine. Video postings from other college teams dropping that #NaeNae to foster team spirit started going viral as well, Ohio State, Temple University, Auburn University, Notre Dame, and Mercer Bear basketball team victory #NaeNae over Duke's Blue Devils.
Houston Rockets', Dwight Howard posted videos of himself dropping the #NaeNae. After which, he reached out to the group to record a video in Atlanta. Washington Wizards', John Wall celebrated his slam dunk contest win by dropping that "NaeNae" with Paul George. Due to the Vines, videos and GIFs the group saw a 311% spike in mentions of the #NaeNae hashtag.
In August 2014, Coca-Cola released a commercial featuring We Are Toonz for their Ahh Campaign targeting the teen and young adult demographic. We Are Toonz are the first hip-hop act to collaborate with Coca-Cola since R&amp;B singer Tyrese Gibson. The group was selected by the brand after seeing them perform at the World of Coke Ahh stage at the 2013 BET Hip-Hop Awards.
References.
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