Music award ceremony in South Korea
The 2010 Mnet Asian Music Awards was the twelfth of the annual music awards in Seoul, South Korea that took place on November 28, 2010, at The Venetian Macao in Macau, China. About 10,000 people attended the awards ceremony.
The ceremony was the first Mnet Asian Music Awards to occur outside of South Korea. 2NE1 took home four awards, the most of the night, including Artist of the Year and Album of the Year. 2PM took home three including the Shilla Duty Free Asian Wave Special Award, as well as rookie group Miss A won Song of the Year for "Bad Girl Good Girl". In total, there were thirty two awards, including awards not given out during broadcast.
Background.
The event marked the twelfth of the annual music awards. With its slogan "One Asia", MAMA was broadcast live in China, Japan, Hong Kong and Southeast Asia through various channels, as well as in the US and Canada.
Artists Taeyang, DJ Doc, Gummy, Rain, Hot Potato, Far East Movement, Perfume, I Me, and Chemistry all won awards during the televised broadcast. A VTR of international artists congratulating the event was also shown including Lam Tun, Ho Gu Hua, Hong Ying, Pam Tan, Keri Hilson, and will.i.am. CNBLUE, 2AM, Jo Kwon, Ga-In who also won awards, however, were not broadcast due to lack of attendance.
Performances.
The following individuals and groups, listed in order of appearance, performed musical numbers at the ceremony.
Presenters.
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Winners and nominees.
Winners are listed first and highlighted in boldface.
Multiple awards.
Artist(s) with multiple wins.
The following artist(s) received two or more wins (excluding the special awards):
Artist(s) with multiple nominations.
The following artist(s) received more than two nominations:
Controversy.
SM Entertainment boycott.
SM Entertainment, one of the largest Korean music agencies, boycotted the 2010 Mnet Asian Music Awards, as they did in 2009. The show was under fire for fairness and employing a "no show, no award" policy where the winner must attend the ceremonies.
Location.
In addition, Mnet came under criticism because of the date and location of the awards. They were the first Mnet Asian Music Awards to take place outside of South Korea. They also aired on a Sunday, which means performers had to choose between SBS' "The Music Trend" show or the awards ceremony.
References.
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