2022 single by NCT Dream
"Beatbox" is a song that was recorded by South Korean boy group NCT Dream. It was released as the lead single from the repackaged version of their second studio album "Glitch Mode" (2022) on May 30, 2022, alongside an accompanying music video. The song was written by Jeong Ha-ri and was composed by Brice Fox, Emily Kim, Jurek Reunamaki, and Michael Jade, who worked on the arrangement with Imlay. It is a hip hop, R&amp;B and teen pop song with lyrics influenced by the themes of old-school hip hop.
In South Korea, "Beatbox" topped the Gaon Digital Chart. NCT Dream was set to perform the song on several South Korean television shows, but had to cancel due to two members testing positive for COVID-19. The song still won five music programs awards. Critics commented positively on "Beatbox"'s concept and its originality, despite being heavily influenced by the 90s' aesthetic and musical themes.
Background and release.
In January 2022, SM Entertainment confirmed that NCT Dream would release their second studio album in March. Following several sets of teasers, "Glitch Mode" was released on March 28. On May 9, SM Entertainment confirmed that the repackaged version of "Glitch Mode", titled "Beatbox", would be released on May 30. It would feature four new tracks, including "Beatbox", which would serve as the lead single. Starting on May 14, teaser images were released through the group's social media platforms. On May 30, the song was released with an accompanying music video. The English version of the song was released on March 21, 2023.
Composition.
"Beatbox" was written by Jeong Ha-ri and was composed by Brice Fox, Emily Kim, Jurek Reunamaki, and Michael Jade, who worked on the arrangement with Imlay. It is a hip hop, R&amp;B and teen pop song featuring beatboxing samples with lyrics inspired by the themes typical of old-school and 90s hip hop. The song was composed in the key of E minor with a tempo of 94 beats per minute.
Commercial performance.
In South Korea, "Beatbox" debuted at number one on the Gaon Digital Chart for the issue dated May 29–June 4, 2022. The song also debuted atop the component Download Chart. It also debuted at number two and 55 on the component BGM Chart and Streaming Chart, respectively. "Beatbox" reached number 12 on the "Billboard" South Korea Songs. In Japan, the song peaked at number 55 on the "Billboard Japan" Hot 100 chart for the issue dated June 11, 2022. In Singapore, it peaked at number 17 on the RIAS Top Regional chart. In the United States, "Beatbox" peaked at number 9 on the US World Digital Song Sales chart. The song debuted at number 147 on the "Billboard" Global Excl. US for the issue dated June 11, 2022.
Promotion.
NCT Dream planned to perform "Beatbox" on the Japanese television show "Venue 101" and on various radio show and South Korean music programs, including "M Countdown", "Music Bank", "Inkigayo" and "Show! Music Core". However, on June 3 it was announced the group would halt all remaining activities since members Jeno and Chenle had tested positive for COVID-19. On June 18, 2022, they performed the song at the 28th Dream Concert, alongside some of their previous singles, including "Glitch Mode".
Critical reception.
Multiple critics commented positively on "Beatbox" and its place in NCT Dream's discography, saying that it embodies the group's "youthful" concept. Choi Ha-na of "TV Daily" expressed her approval of the group's "two-track strategy", that is NCT Dream's habit to release an "experimental" song, sonically similar to the other NCT units, followed by a song conceptually closer to their original sound, which allows them to try new things while keeping the public's attention on them. Jeong Ha-eun of "Sports Seoul" also noted how the "hopeful, bright and energetic energy" expressed through some of NCT Dream's songs differs from the other units, thus helping them appeal to a different type of public. Lee Min-ji of "Newsen" pointed out how NCT Dream first introduced old-school hip-hop songs like "Beatbox" in their discography in 2018 with their single "We Go Up" and praised this choice, as it fits them well. A music critic writing for "Weekly Donga" said that, while K-pop acts often use the 90s' aesthetic and musical themes, NCT Dream managed to be original by creating a song with a modern R&amp;B and teen pop sound that includes popular elements such as a whispered hook, while keeping the lyrical themes of the period.
Charts.
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Credits and personnel.
Credits adapted from album's liner notes.
Personnel.
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References.
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