Until 2001, race tracks struck individual agreements with networks to broadcast races, but NASCAR wanted to capitalize on the growing popularity of the sport and announced in 1999 that television contracts would now be centralized; that is, instead of making agreements with individual tracks, networks would now negotiate directly with NASCAR for the rights to air a package of races.
Contract overview.
2001–2006: Fox, NBC, Turner Sports.
On December 15, 1999, Fox Sports, FX, NBC and Turner Sports agreed to pay $2.4 billion for a new six-year television package, covering the Winston/Nextel Cup Series and Busch Series schedules.
Fox and FX would be responsible for covering the first half of the season. All Busch Series races during that part of the season would also be on Fox/FX. NBC and Turner would partner to cover the second half of the season, which beginning in 2004 would include the Chase for the Cup. Originally, Turner's broadcast outlet for its NASCAR coverage was to be TBS as it had been for every other race Turner had broadcast before. However, Turner Broadcasting opted to rebrand its sister network TNT as a drama-heavy network and decided to move the NASCAR coverage there in March 2001 as they felt it fit the new branding better.
ESPN retained the rights to the Craftsman Truck Series through 2002 under a separate contract. Beginning in 2003, Speed Channel bought out the rest of ESPN's contract and became the exclusive broadcast home of that series.
Initially, practice and qualifying sessions would alter between Fox Sports Net and FX during the Fox/FX portion of the season and between TNT and CNNSI during the NBC/TNT portion of the season. By the end of 2002, Speed had replaced Fox Sports Net and, due to CNN/SI shutting down in the spring of 2002, a deal was arranged with NBC/TNT to move most practice and qualifying sessions to Speed as well using NBC/TNT's production team and Speed graphics.
The centralized TV deal caused consternation among many longtime NASCAR fans. The biggest criticisms include an increase in commercial breaks, emphasis on the more popular drivers and teams to the exclusion of others, and the de-emphasis of actual racing coverage in exchange for more fluff and hype.
2007–2014: Fox, ESPN, Turner Sports.
Late in 2005, NBC announced that they no longer wanted to carry NASCAR races on their schedule. ABC/ESPN took the opportunity to regain the series. On December 12, 2005, NASCAR announced its next TV contract: eight years, $4.8 billion with Fox/Speed Channel, ABC/ESPN, and TNT. This time, the deal bundled the Camping World Truck Series in with the Sprint Cup and Nationwide series:
NBC and FX no longer carried NASCAR as a result. NBC was paying $2.8 billion for six years of Sunday night telecasts of the National Football League starting in 2006. Both the new NFL and old NASCAR deals overlapped in 2006, which forced some postrace coverage at NBC races to air on CNBC. FX stopped airing sporting events from 2006 to 2010. (It did show the ninth inning of a rain-delayed Fox game between the New York Yankees and the Boston Red Sox when it conflicted with the start of the 2008 Subway Fresh Fit 500, as well as other games which overran into the starts of NASCAR races. Beginning in 2010, Fox's MLB games during NASCAR Saturdays were shifted to early in the afternoon.)
The new contracts increased the amount of coverage from each weekend's races. When the 2007 season began, all practices for NASCAR Cup Series races were televised, whereas only the final practice ("happy hour") was carried before. In addition, all Nationwide Series final practices and qualifying sessions were also shown; before, a few qualifying sessions were not seen and only a handful of practices were seen. Most, if not all, truck series time trials are also broadcast.
From 2007 to 2010, average race viewership fell from 7.85 million at its height to 5.99 million in 2010, according to the "Sports Business Journal".
List of races televised.
Busch/Nationwide.
The 2000 season also marked the final one for various networks that carried NASCAR racing. Because of the new television deal struck on December 15, 1999, it would be the last year for a multitude of these long-time broadcasters. "NASCAR on CBS" broadcast the final races of its twenty-two season partnership, ending with the Pepsi 400 at Daytona. "NASCAR on TNN" and "NASCAR on TBS" ended their time in the Winston Cup Series; the former's run of ten seasons came to an end at the Checker Auto Parts/Dura Lube 500 at Phoenix, while the latter's abruptly ceased at eighteen seasons following the UAW-GM Quality 500 at Lowe's Motor Speedway (TBS had initially won rights for the new deal, but were replaced by TNT). "NASCAR on ESPN", alongside its affiliated programming with ESPN on ABC, ended its initial run of covering NASCAR's top series (both networks returned during the 2007 season); ESPN's first run of twenty seasons concluded with the NAPA 500 at Atlanta, while ABC's then-twenty-five nonconsecutive seasons with the sport stopped with the Brickyard 400 at Indianapolis.
Brickyard 400
2001.
Notes.
1- Rained delayed the remainder of the race to Monday and was bumped to FX.
2- Moved from NBC to TNT because of start of military operation against Afghanistan to avenge the September 11 attacks.
3- Postponed from September 16 due to 9/11 terrorist attacks.
Brickyard 400
2002.
Notes.
1- Postponed from 4/7 and moved from FOX to FX due to rain.
Brickyard 400
2003.
Notes.
1- Rain delayed the remainder of the race until Monday, coverage was bumped to TNT.
2005.
Brickyard 400
2007.
The 2007 season was the start of a new television package. The contracts are for eight seasons, running until 2014. NBC and FX both egressed after the 2006 season, and ESPN and ABC have returned after a six-year absence, with ESPN last broadcasting the series' NAPA 500 from Atlanta in November 2000, and ABC telecasting the Brickyard 400 in August of that same year.
Fox carried the first part of the season beginning with Speedweeks at Daytona, and continued coverage up through the June race held at the Dover International Speedway, with Fox-owned Speed Channel carrying the Gatorade Duel at Daytona qualifying races and the Nextel All-Star Challenge/Nextel Open doubleheader. Mike Joy, Larry McReynolds, and Darrell Waltrip returned to the broadcast booth for Fox. Fox also planned to carry two Craftsman Truck Series races March 31 and May 26, with Speed carrying the remainder of the series. The March 31 race at Martinsville was shown successfully on Fox, but the telecast for the May 26 race at Mansfield, OH was moved to Speed Channel after lap 50 due to rain delays.
TNT covered six mid-season races in June and July dubbed the "NASCAR Summer Series" including the Pepsi 400. The commentators included announcers Bill Weber and Wally Dallenbach Jr. Kyle Petty replaced the late and great Benny Parsons, and also drove and did commentary from his car during the June 24 race at Sonoma, which turned out at the outset of the race to be rather embarrassing as he uttered "fuck" in a replay of how he was involved in an accident. Petty is driving a part-time schedule in 2007, as Chad McCumbee took over Petty's No. 45 car in the June Pocono race, and John Andretti, who drove the No. 43 car for Petty Enterprises, and won a race with them at Martinsville in 1999, is driving in the remaining races except for Sonoma. TNT used Hinder's cover of the Steppenwolf classic rock anthem "Born to Be Wild" as part of their race broadcast.
ESPN and ABC carried all races beginning with the Allstate 400 at the Brickyard in late July on ESPN running up through the Labor Day weekend race at California and ABC picking up their part of the package with the final pre-chase race at Richmond and the entire Chase for the Nextel Cup. Jerry Punch served as the play-by-play and Rusty Wallace and Andy Petree served as color commentators. Punch last worked for the network as a pit reporter on IRL events such as the Indianapolis 500, and has also filled in on the play-by-play of NASCAR races prior to 2001, mostly during coverage of NASCAR Busch Series races, which ESPN2 and ABC carried full-time starting in 2007. Wallace is the 1989 NASCAR Cup Series champion. They were joined by newcomer Andy Petree, a former team owner and Dale Earnhardt's crew chief in 1993 and 1994. Brent Musburger and Suzy Kolber served as the hosts on both ESPN and ABC. Rock group Aerosmith kicked off each broadcast with a live version of their big 1970s FM hit "Back in the Saddle" that was filmed in concert in Las Vegas.
2008.
The 2008 season marked the second year of television contracts with Fox, TNT and ESPN/ABC. The biggest changes involved ESPN and ABC, as Dale Jarrett became the network's lead race color commentator and Rusty Wallace became the pre-race analyst. Dale, who completed his driving career with the Sprint All-Star Race XXIV, followed in the footsteps of his father, Ned, who worked with ESPN through most of the 1980s through the 2000 NASCAR season. Allen Bestwick took over the hosting role for all races as well as some editions of ESPN2's "NASCAR Now", replacing Brent Musburger and Suzy Kolber on the pre-race show, with Shannon Spake taking Bestwick's place as pit reporter. Also, veteran NASCAR reporter Nicole Manske (along with Ryan Burr) took over as a part-time host of "NASCAR Now" show for Erik Kuselias. No major changes were made by Fox and TNT for the 2008 season.
One innovation was Fox's "Gopher Cam", placed below the track near the inside of the turns for a unique perspective. In the need for a name for their new mascot, Fox turned to internet users and even drivers for suggestions, and the gopher cam mascot was named "Digger". "Digger" is now emblazoned on T-shirts, hats and even as a plush toy.
Another innovation was TNT's "RaceBuddy", an internet application that showed multiple views of the race and radio feeds from drivers (using NASCAR.com's RaceDay Scanner).
2009.
In their third year of the current NASCAR television agreement, Fox carried the Bud Shootout, the Daytona 500 and the first 13 races through Dover's June race. Fox-owned Speed Channel aired the Gatorade Duels and Sprint All Star Race XXV. TNT then picked up the next six races starting at Pocono including the summer race at Daytona, the Coke Zero 400 with its "wide open format" coverage and ending at Chicago. The Allstate 400 at the Brickyard started ESPN/ABC's coverage, including the entire Chase for the Sprint Cup on ABC.
New to Fox telecasts was 3-D CGI animated adventures of "Digger", the network's gopher cam mascot and his friends, Annie, Marbles, Grandpa and rival Lumpy Wheels (named after former Lowe's Motor Speedway chief Humpy Wheeler). According to Digger's backstory, created by Fox Sports chairman David Hill, Digger lives underground at Talladega Superspeedway. The characters were also used in segues into and out of commercial breaks. However, Digger later became a harbor of criticism, as well as what most have cited as a cause of a deeper ratings decline than in years past, adding to already lower-than-normal ratings. More is mentioned here.
Hours before the July New Hampshire race on TNT, Bill Weber was removed from the broadcast booth and replaced by Ralph Sheheen for undisclosed personal reasons. TNT and NASCAR announced on July 1 that Sheheen would replace Weber for the final two races on TNT at Daytona and Chicagoland.
The annual changes at ABC/ESPN continue. Mike Massaro became a third host of "NASCAR Now" on ESPN2; Vince Welch replaced Massaro on pit road and Marty Reid is doing selected Nationwide Series events as well. But ESPN continues to face heavy criticism from NASCAR fans who complain of bored announcers, bad camera work, excessive commercials and lack of post-race coverage.
On radio, Sirius XM Radio will carry all races in the series. Terrestrial radio rights are being handled as follows:
Speed (replacing ESPN Classic) and MRN were the broadcasters at the annual Sprint Cup Banquet at the Wynn Las Vegas Hotel Casino in Las Vegas on December 4. Las Vegas replaced New York City as the host after 27 years there, 26 of the banquets being staged in The Waldorf-Astoria Hotel.
References.
 ;templatestyles src="Reflist/styles.css" / ;