Women's magazine in Switzerland(1998-2015)
Edelweiss was a Swiss monthly women's magazine published in Zürich, Switzerland. The magazine was part of Ringier. It was among the best-selling women's magazines of Switzerland. It was in circulation between 1998 and 2015.
History and profile.
"Edelweiss" was launched by the media company Ringier Romandy in 1998. The magazine was published on a monthly basis. It was headquartered in Zurich and was printed in German. Later its headquarters was moved to Lausanne.
Laurence Desbordes was appointed editor in chief in 2005. In 2008 a sister magazine of "Edelweiss", "Edelweiss Men", was started. In 2013 "Edelweiss" sold 19,048 copies. In 2014 its readers were 62,000.
In May 2014 Alexandre Lanz was named as the editor-in-chief of the magazine. In 2015 "Edelweiss" merged into "Bolero", its sister magazine.
References.
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