Independent professional wrestling event
The 2018 All In was the inaugural All In and was an independent professional wrestling pay-per-view (PPV) event promoted by Cody Rhodes and The Young Bucks (Matt Jackson and Nick Jackson) in association with Ring of Honor (ROH). At the time, Rhodes and the Jacksons had been a part of the Bullet Club of New Japan Pro-Wrestling (NJPW) and ROH. The event took place during Labor Day weekend on Saturday, September 1, 2018, at the Sears Centre Arena in the Chicago suburb of Hoffman Estates, Illinois. The event aired live on traditional PPV outlets, FITE TV, and Honor Club, but it was later made available for on-demand viewing on the NJPW World streaming service. The event included "Zero Hour", an hour-long pre-show that aired on WGN America. While independently produced, the event featured wrestlers from NJPW, Impact Wrestling, Lucha Libre AAA Worldwide (AAA), Major League Wrestling (MLW), and the National Wrestling Alliance (NWA).
The event had 11 matches, with two being on the pre-show. The show's main event was a six-man tag team match which saw The Golden Elite (Kota Ibushi, Matt Jackson, and Nick Jackson) defeat Rey Fénix, Bandido, and Rey Mysterio. In the penultimate match, Kazuchika Okada defeated Marty Scurll. On the undercard, Cody defeated Nick Aldis to win the NWA Worlds Heavyweight Championship, Jay Lethal successfully defended the ROH World Championship against Flip Gordon, and IWGP Heavyweight Champion Kenny Omega defeated Penta El Zero in a non-title match.
The event was notable for being the first non-WWE or World Championship Wrestling (WCW) promoted professional wrestling event in the United States to sell 10,000 tickets since 1993. The success of the event inspired the formation of All Elite Wrestling (AEW) in January 2019, with The Elite (Rhodes, the Jacksons, and Omega) becoming executive vice presidents of the company. AEW would subsequently establish a spiritual successor to All In entitled All Out, which is also held during Labor Day weekend and considered one of AEW's "big four" annual PPV events. In 2023, AEW adopted the "All In" name for a PPV held at Wembley Stadium in London, England, referred to as All In London, which was the promotion's United Kingdom debut held during the August Bank Holiday weekend, with AEW to return for the event in 2024.
Production.
Background.
In May 2017, a fan asked "Wrestling Observer Newsletter" journalist Dave Meltzer on Twitter if Ring of Honor (ROH) could sell 10,000 tickets and Meltzer responded: "Not any time soon." Cody Rhodes took Meltzer's remark as a challenge and responded: "I'll take that bet Dave." Eventually, the idea evolved from an ROH show to a self-funded event (with ROH's official sanctioning), promoted by Cody Rhodes and The Young Bucks (Matt Jackson and Nick Jackson). It was later announced that Kenny Omega, Brandi Rhodes, and actor Stephen Amell would be participating in the event.
On December 31, 2017, Cody and The Young Bucks announced on the Bucks' YouTube channel, "Being The Elite", that they were looking at different venues to hold the event. It was later reported by "Pro Wrestling Insider" that the event was set to be held in Chicago. On January 10, 2018, it was announced that the event would take place on September 1. On March 5, All In's venue was revealed as the Sears Centre Arena located in the Chicago suburb of Hoffman Estates, Illinois. Over the coming weeks, independent wrestlers would be announced to take part in the show, including Penta El Zero, Rey Fénix, Kazuchika Okada, Deonna Purrazzo (though she would later be removed after signing with WWE), Tessa Blanchard, Jay Lethal, Chelsea Green, Marty Scurll, and Hangman Page. Additionally, it was announced that to coincide with the event, Conrad Thompson would hold Starrcast, a fan convention which would feature numerous wrestlers and wrestling and podcast personalities including Jeff Jarrett, Eric Bischoff, Bruce Prichard, Diamond Dallas Page, and Macaulay Culkin. During the All In press conference on May 13, it was announced that Rey Mysterio and NWA Worlds Heavyweight Champion Nick Aldis would be taking part in the event.
Tickets for the show were put on sale on May 13 and sold out in less than 30 minutes despite Cody and The Young Bucks announcing only one match for the show. In the months leading up to the event, All In announced more wrestlers to take part, including Maxwell Jacob Friedman, Madison Rayne, Kota Ibushi, SoCal Uncensored (Christopher Daniels, Frankie Kazarian, and Scorpio Sky), Best Friends (Chuck Taylor and Trent Barreta), and The Briscoe Brothers (Jay Briscoe and Mark Briscoe). During this time, Cody and The Young Bucks started a YouTube series called "All Us", chronicling the lead-up to the event. On July 13, it was announced that Alicia Atout, Bobby Cruise, Don Callis, Excalibur, Ian Riccaboni, Justin Roberts, and Sean Mooney would serve as All In's broadcast team, with Brent Tarring being announced as a commentator on August 27. Bandido was announced for the show on July 25. On August 6, it was announced on "Being The Elite" that All In's main card would broadcast on pay-per-view and Fite TV, with an hour-long pre-show called "Zero Hour" airing on WGN America at 6:00 p.m. Eastern time. Later that day, it was announced that the event's main card would also broadcast on ROH's streaming service Honor Club. Additionally on August 6, Jordynne Grace, Moose, Rocky Romero, Colt Cabana, and Ethan Page were announced for the show. From August 15 until August 18, Brian Cage, Billy Gunn, Jimmy Jacobs, and Marko Stunt were announced for the show. On August 23, Brandon Cutler was announced for the show. Punishment Martinez was announced for the show on August 27. On August 29, it was announced that All In would be available for on demand viewing on NJPW World, after being broadcast live. On August 31, Austin Gunn, son of Billy Gunn, was announced for the show. On September 1, Tim Storm was announced for the show. Wrestler Adam Birch was scheduled to be a producer on the show, but in the early morning hours of September 1 he was arrested in Schaumburg, Illinois after police noticed him sleeping in his car and discovered he had an outstanding warrant in Florida.
Storylines.
All In comprised eleven professional wrestling matches, including two on the "Zero Hour" pre-show, that involved different wrestlers from pre-existing scripted feuds and storylines. Wrestlers portrayed heroes, villains, or less distinguishable characters in scripted events that built tension and culminated in a wrestling match or series of matches. Storylines were produced on The Young Bucks' YouTube series "Being The Elite", the NWA's "Ten Pounds of Gold" documentary series, Cody's Nightmare Family YouTube series "ALL US - The All In Story", and at various shows produced by the promotions involved.
On April 10, Joey Ryan was (kayfabe) killed on "Being The Elite" by a mystery assailant in a Japanese hotel room. On June 4 on "Being The Elite", Japanese police arrested "Arrow" star Stephen Amell for Ryan's murder. On July 16, it was revealed that Christopher Daniels had framed Amell for the murder. On August 6 on "Being The Elite", it was announced that Amell, who had recently been released from prison, would face Daniels at All In. On August 27 on "Being The Elite", Daniels and Amell would have their final confrontation before the event, with Amell warning Daniels that he would put him through a table just like he did during his debut in Ring of Honor.
During the May 13 All In press conference, National Wrestling Alliance (NWA) president Billy Corgan announced that Nick Aldis would defend the NWA Worlds Heavyweight Championship against Cody. If Cody were to win, he and his father Dusty Rhodes would become the first father-son duo to win the NWA Worlds Heavyweight Championship. During ROH's Honor United tour in London on May 27, it was announced that if Cody was able to reclaim the ROH World Championship before All In, then the match would become a Winner Takes All match for both the NWA and ROH world championships. Cody received his ROH World Championship match on June 29 at Best in the World, but he failed to capture the title despite Aldis trying to help him to win the match. Cody would receive a second title opportunity during the June 30 tapings of "Ring of Honor Wrestling", but lost again. The match, now solely for the NWA title, was officially sanctioned by NWA management on July 31. On September 1, it was announced that former NWA Worlds Heavyweight Champion Tim Storm would be in Aldis' corner.
On June 8 at a WrestlePro event, Madison Rayne and Maxwell Jacob Friedman defeated Brandi Rhodes and Flip Gordon to qualify for All In. On the August 7 episode of "All Us", a four corners match between Rayne, Dr. Britt Baker, Chelsea Green and Tessa Blanchard was announced.
On July 5, it was announced that Marty Scurll would be taking on Kazuchika Okada at the event. Scurll began training with Nick Aldis to become a heavyweight on "Being The Elite" in preparation for the match against Okada. Over the subsequent episodes of "Being The Elite", multiple wrestlers would dismiss Scurll's chances of defeating Okada, including The Young Bucks, Jack Swagger, Rey Mysterio, Zack Sabre Jr. and Okada himself. On August 27 on "Being The Elite", Scurll responded to all doubts, stating he would defeat Okada at the event.
On July 16 on "Being The Elite", Joey Janela greeted Matt Jackson and Marty Scurll, immediately drawing the ire of Jackson. On July 23, it was announced that Joey Janela would face Hangman Page at All In. Later that day on Twitter, Page would send a warning to Janela and proclaim himself a Joey Killer. On August 12, on "Being The Elite", Page had a nightmare with his cowboy boots telling him that he would kill another Joey, referring to Joey Janela. On August 27 on "Being The Elite", Janela would provoke Page during an autograph session. On August 29, it was announced that the match would be a Chicago street fight.
On July 30, it was announced that Bandido, Rey Fénix and Rey Mysterio would take on The Golden Elite (Kota Ibushi, Matt Jackson and Nick Jackson) in a six-man tag-team match. During "Being The Elite" on August 27, Mysterio and actor Theo Rossi would mock The Young Bucks.
On August 6, it was announced that the over budget battle royale and a tag team match between The Briscoe Brothers (Jay Briscoe and Mark Briscoe) and SoCal Uncensored (Frankie Kazarian and Scorpio Sky) would occur on the "Zero Hour" pre-show. Shortly after, SoCal Uncensored started training for their match against The Briscoe Brothers at All In. On August 7, it was announced that Jay Lethal would defend the ROH World Championship against the winner of the over-budget battle royale.
On August 12, it was announced that Kenny Omega would face Penta El Zero at All In.
Event.
Pre-show.
Two matches were contested on the one-hour-long pre-show, called "Zero Hour", which was shown live on WGN America. Cody and The Young Bucks appeared on stage to start the event, offering to the live audience free merchandise, which was distributed by staff from Hot Topic and Pro Wrestling Tees. Road Warrior Animal made a cameo appearance.
The first "Zero Hour" match was a non-title tag team match between SoCal Uncensored (Frankie Kazarian and Scorpio Sky) and ROH World Tag Team Champions The Briscoes (Jay Briscoe and Mark Briscoe). Near the end of the match, the Briscoes performed on Kazarian a "Jay-Driller" and a "Froggy Bow", but Sky stopped the Briscoes' subsequent pin attempt. Jay hoisted Kazarian on his shoulders for a doomsday device attempt with Mark diving towards Kazarian, but Kazarian countered by catching and powerslamming Mark. Kazarian successfully pinned Mark to win the match as Sky kneed Jay to prevent interference. After this match, Kenny Omega was interviewed backstage by Alicia Atout.
Next, the Over Budget Battle Royale took place with 19 participants vying to face Jay Lethal for the ROH World Championship on the main card of All In. At the start of the match, outside the ring, Bully Ray powerbombed the masked El Hijo De Chico through a table, incapacitating El Hijo De Chico for most of the match. Over the course of the match, Bully Ray eliminated Tommy Dreamer, Austin Gunn, Marko Stunt, Jordynne Grace and finally Colt Cabana to appear