Children in Need 2010 was a campaign held in the United Kingdom to raise money for Children in Need. 2010 marked the 30th anniversary of the appeal which culminated in a live broadcast on BBC One, which began on the evening of Friday 19 November and ran until the early hours of Saturday 20th. The broadcast was hosted by Terry Wogan, with Tess Daly from 7pm until 10pm and Fearne Cotton from 10:35pm until 2am. Peter Andre hosted from the BT Tower.
The show was broadcast from BBC Television Centre in London but also included regional opt-outs hosted from various locations around the UK including Cardiff and Glasgow, viewers in Northern Ireland could see the whole show Live from London for the first time instead of having their own opt out as in previous years instead the Northern Ireland concert was broadcast live on BBC Radio Ulster and highlights on BBC One Northern Ireland the next day with Reggie Yates and John Daly. They returned to Belfast every so often to show fundraising from Northern Ireland but it wasn't a Live broadcast as in previous years.
In 2010 contributions fell short of the previous year's fund-raising total. The 2010 event raised £18,098,199 compared to £20,309,747 in 2009.
Appeals.
Professional performances.
In Order of Appearance:
Children in Need: 50 Greatest Moments.
A two part special "Children in Need: 50 Greatest Moments" aired on BBC Three, on 9 and 16 November and featured top moments of the appeal throughout the years as well as some of the celebrities who participated in them. The top 10 was also shown on the Telethon.
Official single.
"Love You More" by JLS is the official single.
Other activities.
As in previous years, the TV show Countryfile sold a calendar in aid of the appeal.
The BBC Radio 4 show "PM" released a CD of listeners' performances of the title music for "Upstairs, Downstairs", composed by Alexander Faris, in a variety of styles from bossa nova to heavy metal, raising over £70,000.
A number of high-profile charity events not directly affiliated with the BBC also contributed a large amount of cash for the 2010 appeal, such as the Chris Evans 'Drive and Dine Magnificent Seven' motorsport event held in Hampshire at Chewton Glen.
Totals.
The following are totals with the times they were announced on the televised show.
Total number of phone calls during the telethon
BT said that it handled 185,066 calls from viewers across the country during the event. Steve Smith, BT's eDonate platform manager, said: "At peak times, the BT network was handling more than 42 calls every second. More than 5,000 volunteers in 51 call centres across the UK manned the phone lines, answering more than 185,000 calls, which was a great way to celebrate 30 years of telethons."
References.
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