Country music streaming television
Circle Country, previously known as Circle, is a free ad-supported streaming television (FAST) service owned by Gray Media as part of its PowerNation Studios division. The network's programming consists of country music oriented shows, western films and rural/blue collar themed material, featuring a mix of original and off-network shows sourced from Opry Entertainment Group (the owner of the Grand Ole Opry, and Gray Media's former joint venture partner in the channel's previous incarnation as an over-the-air digital subchannel).
Previously before 2024, the network was available primarily through the digital subchannels of broadcast television stations, as well as an ad-supported video-on-demand channel on Peacock and Stirr, along with national carriage on Dish Network and Sling TV. Cable television and IPTV providers were offered either the network's local affiliate, or the network's national feed on their systems.
Circle ended the OTA portion of the channel on December 31, 2023. Streaming of the channel remained available under the Circle Country name. Many of the OTA stations replaced Circle with one of several networks under the new Gray/Lionsgate/Warner Bros. Discovery joint venture Free TV Networks, which is led by broadcasting veteran Jonathan Katz. Opry's programming rights will be utilized on several new AVOD ventures by Opry and NBCUniversal, which took a 30% minority stake in Opry Entertainment in 2022. Programs from the Circle Network continue to be available through various streaming providers on the Circle Country network after the OTA service ended.
Background.
Circle Country was Opry Entertainment Group's fourth entry into television network ownership. From its founding in 1983 until 1997, OEG's parent company (Ryman Hospitality Properties), known then as the Gaylord Entertainment Company, was owner of The Nashville Network (TNN). Gaylord later bought a second country music-oriented cable network, Country Music Television (CMT), in 1991. Gaylord Entertainment sold both networks to the CBS Cable unit of CBS Corporation in 1997 for $1.55 billion feeling that the two then-country networks could grow faster as part of a larger media company. Gaylord, however, retained CMT International. Gaylord Cable Networks took its stakes in TV Argentina and CMT International to launch the MusicCountry channel in Mexico and Argentine in 2000. Then on September 1, 2000, the company launched the MusicCountry service in Europe. Gaylord would subsequently rebrand CMT channels in Australia, Brazil, Indonesia, the Philippines, and Asia-Pacific region's areas to the MusicCountry brand.
History.
Towards the end of the 2010s, Ryman Hospitality Properties was looking to venture back into television, with its Opry Entertainment unit already having co-produced the dramatic series "Nashville", along with the end of its partnerships to carry the Opry with CMT, then Great American Country, as their managements both shifted away from music programming and towards a more generic and broad-based focus on Southern culture. In 2018, Ryman had settled on a broadcast television network and began pursuing starting one as they felt country music fans are underserved. Ryman tested nine potential shows via a sizzle reel with excellent responses from focus group sessions.
Ryman and Gray Television announced a joint venture between Gray and Ryman's subsidiary, Opry Entertainment Group on April 24, 2019 to launch a broadcast television network in early 2020 and an online streaming service later. The planned network would feature the "Grand Ole Opry" archives and performances from the Grand Ole Opry House and other Ryman-owned music venues. On October 17, 2019, the joint venture partners would confirm that Gray-owned stations would be among the network's charter affiliates; they would also reveal on that date the network's name — Circle, which is a nod to the iconic 6-foot wooden section of stage at the Opry House (and that section's original home, Ryman Auditorium) on which various country stars have performed.
On December 16, 2019, Circle's formal launch date of January 1, 2020 was announced for Circle, along with a roster of 16 new programs for the network. Additionally, CBS Television Stations was also announced as joining in Circle's list of charter affiliates, bringing major markets to the network's initial list of stations to 56 affiliates covering 50% of the country. As of October 2020, Circle has 99 affiliates reaching 62.61% of U.S. TV households.
On November 10, 2023, it was announced that Circle as an over-the-air network would cease its broadcast operations on December 31, 2023, as Gray transitions to a new partnership for its digital subchannel networks, Free TV Networks, with Lionsgate and Warner Bros. Discovery. The final regular program to air on Circle as a OTA network was the movie Rio Lobo. The channel continues streaming via the Circle Country network, with select programming such as "Coffee, Country &amp; Cody" as well as "Opry Live". In addition, "Opry Live" and "The Song" will continue to be offered over-the-air via the syndication market.
Programming.
Previously, Circle (as OTA sub-channel) provided up to 20 hours of programming to its owned-and-operated and affiliated stations on weekdays from 7:00 a.m. to 3:00 a.m. Eastern Time and on weekends from 11:00 a.m. to 3:00 a.m. Eastern Time. The remaining vacated hours were occupied by paid programming.
Circle featured programming geared toward both fans of the country music genre and rural audiences, a similar demographic targeted by competing country music-oriented multicast networks Heartland (which, incidentally from 2012 until 2013, used The Nashville Network moniker once used by Ryman's original cable network venture) and The Country Network. Circle Country's programming primarily features a mix of original and acquired series with a country music or Southern lifestyle-centric format.
Circle previously broadcast two simultaneous feeds: one for digital distribution, and the other for terrestrial distribution. The terrestrial feed (which typically appeared as a digital subchannel of a major network affiliate station in numerous markets around the United States) aired classic movies and off-network syndicated programming, while the digital feed (distributed over streaming services such as Peacock and Roku) features more company-owned music-based programming. Those feeds converged for live programming, such as the daily simulcast of WSM Radio morning show "Coffee, Country &amp; Cody" and Grand Ole Opry broadcasts, as well as during regular timeslots of Circle-produced original programming. As of 2024, the terrestrial feed is no longer available, but the digital (aka streaming) feed remains available as Circle Country, with classic movies being added with the original programming.
As the network was under development, Circle Media developed several original productions for the network's inaugural programming slate—aiming to make it one of a handful of digital multicast services that carry original programming, and one of the few (alongside the Live Well Network, which reduced its national distribution outside of sister networks ABC's owned-and-operated stations in January 2015, and its rebrand Localish) to offer a large original content slate. On December 11, 2019, Circle Media announced that it had greenlit 16 original programs slated to debut on the network in Circle's first five months of operation, including a simulcast of WSM Radio's "Coffee, Country &amp; Cody" (which had previously aired on competing country music-oriented multicast network Heartland), and the music and interview series "The Dailey and Vincent Show" which moved from the show's prior four-year home, RFD-TV. and several docu-series (including "Craig's World", a reality program centering on country artist Craig Morgan; "Fandom", focusing on the artist-fan relationship in country music; "Upstream", a fishing/interview program hosted by Elizabeth Cook; and several Grand Ole Opry-focused series such as "Opry Debut").
Among the initial offerings were all surviving episodes of "Hee Haw". 
Affiliates.
Previously, Circle had current or pending affiliation agreements with 96 television stations in 96 media markets encompassing 39 states, covering 62.60% (or a total population of 195,620,130 residents) of all households in the United States that own at least one television set. It is also carried as a live channel on NBC's streaming service Peacock, and on Vizio's Free Streaming Channels platform on their current generation of smart TVs.
Before its launch, Circle Media actively sought affiliation agreements with various television station owners to make the Circle network widely available throughout the United States. The network launched with clearance rate of, at minimum, 50% of overall American television households, in part due to affiliation agreements with stations owned by network co-parent Gray Television (initially encompassing 56 of the group's stations, with no clearance in approximately 15 other small-sized markets with a Gray-owned station) and CBS Television Stations, which provided Circle broad clearance in the 25 largest U.S. markets (including New York City, Los Angeles, Philadelphia, San Francisco, Boston, Miami–Fort Lauderdale and Dallas–Fort Worth) through the group's independent stations.
Ironically at the network's launch, Circle was not available over-the-air in the network's headquarters of Nashville, despite its status as the hub of the country music industry. Gray Television did not own any television stations in the Nashville television market (the company was only in two of the six Tennessee-based television markets) until 2021, and did not secure a local affiliate prior the network's debut. The network gained an affiliate in that market on January 31, 2020, via the DT5 subchannel of (at the time) Meredith Local Media-owned NBC affiliate WSMV-TV, which was formerly owned alongside Ryman's Opry properties from 1950 until 1981 and had a short-lived launch affiliation with Heartland, which launched utilizing the trademark of The Nashville Network, but lost it a year later due to business disputes. On May 3, 2021, Gray announced it was purchasing Meredith's broadcasting properties (and the sale was completed on December 1), which made WSMV-TV both an O&amp;O station for the network as well as its flagship station.
List of last OTA affiliates.
Stations listed in BOLD were Circle owned-and-operated.
References.
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