American television anthology series
The Play of the Week is an American anthology series of televised stage plays which aired in NTA Film Network syndication from October 12, 1959, to May 1, 1961.
Ambitious undertaking.
The series presented 67 (35 in the first season, 32 in the second) videotaped Broadway-style productions, broadcast nightly and Sunday afternoons on NTA-owned independent station WNTA-TV (now WNET) in New York City, and syndicated to approximately 100 other NTA Film Network-affiliated stations. Because well-known performers were willing to accept minimum payments (top salary was $750) for the prestige of appearing in the critically praised showcase, production costs were kept to an average of $40,000. Although the budget was low, the show had a high distinction which, combined with its reputation as an innovative production, gave it momentum and propelled it into winning a Peabody Award.
References.
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