Gay male beauty contest
Mr Gay Sweden was a beauty pageant for gay Swedes. The contest was held at Berns in Berzelii Park, in Stockholm, Sweden. It was created by the Swedish gay magazine and Internet community "Qruiser" in 1999. Since 2005, the winner represented the country at the Mr Gay Europe pageant. The winner was traditionally announced by SMS-voting after hot picks by a panel of celebrity judges. From 2018 it's cancelled.