 is a series of television commercials launched by The Coca-Cola Company to promote the Georgia canned coffee in Japan between 2000 and 2003. The campaign focuses on a Salaryman during Lost Decades on the stage of a Trading company. The "Ashita Ga Arusa" campaign was handled by , a local advertising agency based in Shinagawa. The campaign was a critical and financial success, that it spawned a Japanese television drama adaptations that aired on NTV in 2001. and a feature film released in 2002 
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