Chilean newspaper
' (), formerly known as ' (lit. 'The Third of the Hour'), is a daily newspaper published in Santiago, Chile and owned by Copesa. It is 's closest competitor.
 is part of Periódicos Asociados Latinoamericanos (Latin American Newspaper Association), an organization of fourteen leading newspapers in South America.
History.
The newspaper "La Tercera" was founded on July 7, 1950, by the Picó Cañas family. Initially known as "La Tercera de la Hora", it served as the evening edition of the now defunct newspaper "La Hora". In the 1950s, it transitioned from being associated with "La Hora" and transformed into a morning paper. While initially affiliated with the Radical Party, "La Tercera" ended this association in 1965, becoming politically independent and disconnected from any party, government system, or religious affiliation.
During the early 1970s, the newspaper strongly opposed Salvador Allende's government and supported the September 11 military coup in 1973, as well as General Augusto Pinochet's subsequent dictatorship. Alongside "El Mercurio" and "La Nación", "La Tercera" played a significant role in endorsing these events. Throughout the following decades, it maintained a tabloid format and employed language that resonated with the middle class.
In 2003, "La Tercera" underwent changes, adopting the Berliner format and adopting a more formal language. The newspaper also increased its number of pages, aiming to appeal to a higher social stratum. In October 2007, it underwent further changes in layout design, adopting a minimalist appearance. Under the direction of Cristián Bofill, the newspaper specialized in covering political, business, and economic events.
In November 2008, the newspaper revamped its website, integrating all Copesa media into a single page called Mediacenter La Tercera. A month later, "La Tercera" joined the Strategic Alliances CNN Chile, forming an alliance with Radio Bío Bío, local TV channels, UCV TV, and the Network Mapcity Daily Citizen.
On August 1, 2010, "La Tercera" introduced a new header with red and white lettering, designed by Marcelo Godoy from Chile and Javier Errea from Spain. Starting from November 2, 2010, subscribers were able to access the International Edition of the Spanish newspaper "El País" upon payment of an additional fee. The current editor-in-chief of "La Tercera" is Juan Pablo Larraín Medina. On July 16, 2017, the newspaper relocated its offices from the historical site at Vicuña Mackenna 1962 (Ñuñoa) to a new building at Apoquindo 4660 (Las Condes).
References.
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