SelvaRey Rum is a premium U.S.-based rum brand, co-owned by Bruno Mars, whose aged, single estate White, Chocolate, Coconut, and Owner's Reserve Rums are distilled in Pesé, Panama, by Master Blender Francisco 'Don Pancho' Fernandez in antique copper column stills.
Pronounced Sel-Vuh-Ray, the brand name translates loosely from Spanish to 'King of the Jungle,' a nod to 'Don Pancho' Fernandez carving his distillery and sugarcane fields out of the Panamanian wilderness. 
Mars created the brand's package and concept, "Tropical Luxury Wherever You Are".
SelvaRey is currently distributed in the United States, Japan, and Greater China.
Awards.
94 Points - The Tasting Panel - SelvaRey White Rum
Double Gold Medal - The Fifty Best - SelvaRey White Rum
95 Points - The Tasting Panel - SelvaRey Chocolate Rum
Chairman's Trophy, Ultimate Spirits Challenge - SelvaRey Chocolate Rum 
RumXP Gold Award, Miami Rum Festival - SelvaRey Chocolate Rum
2021 L.A. Spirits Awards - Gold medal - SelvaRey Coconut Rum, SelvaRey Owner's Reserve Rum
94 Points - Cigar &amp; Spirits - SelvaRey Coconut Rum
Double Gold, 94 Points - Best Tasting Spirits - SelvaRey Coconut Rum
A+++ - Good Spirits News - SelvaRey Owner’s Reserve
Popularity.
SelvaRey Owner's Reserve sold out in less than two hours upon its initial release on ReserveBar.
SelvaRey Owner's Reserve made an appearance in the music video for Silk Sonic's "Leave the Door Open".
R&amp;B duo Bruno Mars and Anderson .Paak (aka Silk Sonic)–along with Grammy Award-winning singer-songwriter James Fauntleroy–launched the new SelvaRey Coconut Rum campaign in summer 2021 by releasing the jingle "Tropical Luxury Wherever You Are" on YouTube. Directed by Mars, the jingle's video has amassed four million views.
Jay Chou, considered the 'King of Asian Pop,' was officially announced as a partner in SelvaRey in late 2020.
In 2023, Mars promoted the brand with the SelvaRey Rum Bar, a pop-up bar at the Fairmont Orchid in Hawaii, in which he mixed the guests' drinks himself and performed alongside a live salsa band. He stated that the bar was inspired by his experiences performing in Oahu as a child, in which everyone in the audience usually had "a beautiful cocktail in their hand."
References.
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