Falling &amp; Flying is the second studio album by Australian hip hop artist 360. The album was released on 30 September 2011 on Soulmate Records.
Writing and development.
For 360's second studio album, he worked with producers such as M-Phazes, the 2010 winner for 'Best Hip Hop Release', and Styalz Feugo. In an interview with 'All Aussie Hip Hop', he stated: "I think when I write personal and honest music that's when I shine, and that's the angle I've taken with this new album. It's all real." He also referenced the title track, stating that he loved the lyric "even when I'm falling I'm flying", and thought it effectively summed up his outlook on life.
The album was described as a cross-genre album, with dubstep, electro and pop influences. For five out of the 13 tracks, he collaborated with other artists, including Pez, Josh Pyke, Gossling and N'fa.
Personnel.
Credits for "Falling &amp; Flying" adapted from liner notes.
Reception.
The album was received generally well, peaking at number 4 on the Australian ARIA Albums Charts. It was certified double platinum by the Australian Recording Industry Association (ARIA) for shipments of over 140,000 copies. Cameron Adams of the "Herald Sun" praised 360 for "standing out from the pack" because of the emotion behind his music. Adams called it a "refreshing antidote to every egotistical rap you've endured" and compared the "flow" of his title track to that of Eminem's "Lose Yourself".
References.
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