Ward Lock travel guides or Red Guides (1870s–1970s) were tourist guide books to the British Isles and continental Europe published by Ward, Lock &amp; Co. of London. The firm proclaimed them "amusing and readable" and the "cheapest and most trustworthy guides." To other readers the books were promotional and "rarely critical." Compared to similar late 19th century series such as Methuen &amp; Co.'s "Little Guides", the Ward Lock guides emphasized "travel practicalities."
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