Di Yi (), personal name Zi Xian (), was a king of the Shang dynasty from 1101 BC to 1076 BC. His capital was at Yin.
Records.
According to the "Bamboo Annals", in the third year of his reign, he ordered Nanzhong(南仲) to fight Kun Barbarians and built Shuofang (, roughly modern Ordos in Inner Mongolia) in the middle of Kun territory after winning a battle. He also fought the "Renfang" according to oracle bone records (see the Dongyi), 
The king was the older brother of Jizi and Bigan.
Sources.
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