WWE pay-per-view event
The 2011 Extreme Rules was the third annual Extreme Rules professional wrestling pay-per-view (PPV) event produced by WWE. It was held for wrestlers from the promotion's Raw and SmackDown brand divisions. The event took place on May 1, 2011, at the St. Pete Times Forum in Tampa, Florida. It was the first WWE PPV event to be held in Tampa since Survivor Series in 2000. This was the last Extreme Rules held under the first brand extension, which ended in August but was reinstated in July 2016. It was also the company's first PPV to be promoted under its shortened trade name of WWE, as following WrestleMania XXVII the previous month, the company ceased using its full name of World Wrestling Entertainment, although it is still the legal name of the company.
The concept of Extreme Rules is that the event features various hardcore-based matches. The event's card consisted of eight matches, seven of which were contested under a hardcore stipulation, and there was also one dark match that occurred before the live broadcast. The main event saw John Cena defeat defending champion The Miz and John Morrison in a Triple Threat Steel Cage match to win Raw's WWE Championship. In the other main promoted matches, Christian defeated Alberto Del Rio in a ladder match to win SmackDown's vacant World Heavyweight Championship, Kofi Kingston defeated Sheamus in a tables match to win SmackDown's United States Championship, and in the opening bout, Randy Orton defeated CM Punk in a Last Man Standing match. This was also the second Extreme Rules event to not feature the titular Extreme Rules match after the inaugural 2009 event. It was also notable for the WWE debut of Kharma, formerly known as Awesome Kong in Total Nonstop Action Wrestling.
The event received 209,000 pay-per-view buys, up from last year's event of 182,000 buys.
Production.
Background.
Extreme Rules is an annual gimmick pay-per-view (PPV) produced by WWE since 2009—in April 2011, the promotion ceased going by its full name of World Wrestling Entertainment, with "WWE" becoming an orphaned initialism. The concept of the show is that the event features various matches that are contested under hardcore rules and generally features one Extreme Rules match. The defunct Extreme Championship Wrestling promotion, which WWE acquired in 2003, originally used the "extreme rules" term to describe the regulations for all of its matches; WWE adopted the term and has since used it in place of "hardcore match" or "hardcore rules". The 2011 Extreme Rules event was the third event under the Extreme Rules chronology and featured wrestlers from the Raw and SmackDown brands. It took place on May 1, 2011, at the St. Pete Times Forum in Tampa, Florida.
Storylines.
The professional wrestling matches at Extreme Rules involved professional wrestlers performing as characters in scripted events pre-determined by the hosting promotion, WWE. Results were predetermined by WWE's writers on the Raw and SmackDown brands, while storylines were produced on WWE's weekly television shows, "Monday Night Raw" and "SmackDown".
Edge was originally scheduled to defend his World Heavyweight Championship against Alberto Del Rio in a ladder match. However, Edge retired on the April 11, 2011 episode of "Raw" due to a cervical spinal stenosis stemming from his neck injury. The match was scrapped and the title was vacated on the April 15 episode of "SmackDown". Later, Edge's best friend, Christian, won a 20-man battle royal to face Del Rio in the ladder match for the title. In the interim, Del Rio was drafted to Raw in the 2011 WWE Draft.
On the April 11 episode of "Raw", John Cena, Randy Orton, John Morrison, Dolph Ziggler and R-Truth fought in a gauntlet match to determine the number one contender for The Miz's WWE Championship. Cena and Truth became the last two men remaining, but were attacked by The Miz and his protégé Alex Riley, resulting in a double disqualification. Afterwards, the anonymous Raw general manager announced that The Miz would defend his title against Cena and Truth at Extreme Rules, with the match later scheduled to be contested in a steel cage. The following week, Morrison (who had been eliminated by Truth in the gauntlet match) confronted Truth about his capability of competing in the match and challenged him to a match for his spot, which Truth accepted. Morrison won, thus replacing Truth at Extreme Rules. Truth then turned heel by viciously attacking Morrison afterwards, then lighting a cigarette and blowing smoke into Morrison's face.
An ongoing feud involved "Raw" commentators Michael Cole and Jerry Lawler. At WrestleMania XXVII, Lawler had made Cole submit to the ankle lock, but the anonymous Raw General Manager reversed the decision, thus making Cole the winner via disqualification. On the April 11 episode of "Raw", Lawler defeated Cole's trainer, Jack Swagger, allowing him to team up with his former broadcast partner, Jim Ross, to face Cole and Swagger at Extreme Rules. Two weeks later, the Raw General Manager decided that the match would be a Country Whipping match.
Another feud pitted the members of LayCool against each other. Dissension between Layla and Michelle McCool started on the April 8 episode of "SmackDown" when Michelle refused to tag Layla in a tag team match against Beth Phoenix and Kelly Kelly. Also, tension grew since they failed to get back the WWE Divas Championship several times and lost a six-person tag-team match at WrestleMania XXVII against Trish Stratus, John Morrison, and Snooki from Jersey Shore. The following two weeks, the two attended couple's therapy sessions, but the latter session ended with McCool attacking Layla, solidifying their break up. During the 2011 WWE Draft, after Layla lost her match against Eve, she attacked McCool for distracting her. On the April 29 episode of "SmackDown", after fighting to a double count-out in their match, Layla and McCool agreed to have a No Count-out, No Disqualification match at Extreme Rules with the loser leaving WWE.
Another feud involved Rey Mysterio and Cody Rhodes. At WrestleMania XXVII, Cody Rhodes had defeated Rey Mysterio by using his protective face mask, followed by Cross Rhodes. On the April 22 episode of SmackDown, Rhodes and Mysterio would have a rematch; however, Mysterio defeated Rhodes. After the match, Rhodes attacked Mysterio from behind, performed a Cross Rhodes on a concrete floor, and put a paper bag on Mysterio. A Falls Count Anywhere match between the two was scheduled for Extreme Rules.
Two matches were added to the card during the event. SmackDown General Manager Theodore Long added a match between Sheamus and Kofi Kingston for the WWE United States Championship. Also a Lumberjack match pitting the WWE Tag Team Champions, Big Show and Kane, against Wade Barrett and Ezekiel Jackson was added.
Event.
Before the event went on air, Sin Cara defeated Tyson Kidd in a non-televised dark match.
Preliminary matches.
The first televised match saw CM Punk taking on Randy Orton in a Last Man Standing Match. While Punk made his way to the ring with the members of The New Nexus, the Anonymous Raw General Manager declared that the members of The New Nexus were banned from ringside. After a back and forth match for quite some time, Punk brought in kendo sticks and the two proceeded to beat one another with them. After both men abandoned the use of the kendo sticks, Punk threw Orton into the exposed metal turnbuckle. The match then spilled to the matted area around the ring where Orton performed a snap scoop powerslam. At approximately ten minutes into the match, Punk executed a GTS on Orton, who barely managed to stand. The match was moved back into the ring where Punk performed a scoop slam to Orton on top of a chair. Orton executed the RKO on Punk, but Punk managed to stand. After going outside of the ring again, Punk put a chair around Orton's neck and drove him into the ring post. Orton then delivered an RKO on the broadcast table to Punk, with Punk again managing to stand. Punk then executed a variation of the GTS on Orton on the steel steps. Back in the ring, Punk ascended to the top rope only to be caught by Orton, who repeatedly hit him with a kendo stick. After abandoning the kendo stick, Orton managed to execute an RKO from the top rope on Punk. Punk could not answer the count and the referee declared Orton the winner.
Before the second match, in a backstage segment, SmackDown general manager Theodore Long informed Sheamus that he would be defending the WWE United States Championship against Kofi Kingston in a tables match. Sheamus executed the Brogue Kick and Kingston delivered the Trouble in Paradise but they both managed to not go through the tables. Kingston put Sheamus through a table with a Boom Drop off the top rope, winning his second United States Championship and returning the title back to Raw.
The following match was a tag team Country Whipping match pitting Michael Cole and Jack Swagger against WWE Hall of Famers, Jerry Lawler and Jim Ross. Swagger and Cole dominated the match early on until Lawler made the hot tag to Ross. After taking Cole down, Ross applied the AnCole lock, but Swagger entered the ring and pulled Ross off of Cole. Ross used a leather strap to deliver a low blow to Swagger, but was then pinned with a schoolboy by Cole for the win.
The next match pitted Cody Rhodes and Rey Mysterio against one another in a Falls Count Anywhere match. Mysterio ran off the entrance ramp and executed a seated senton on Rhodes. The brawl then headed backstage where Mysterio tackled Rhodes into a stand. The finish came when Mysterio spit mist into Rhodes' face, delivered the 619 and a springboard splash for the pin.
Main event matches.
After that, Layla fought Michelle McCool in a no disqualification, no countout, Loser Leaves WWE match. The match started with McCool attacking Layla during her entrance routine. McCool was then able to deliver the Faith Breaker, but her pin was reversed by Layla into a crucifix for the win. After the match, the debuting Kharma attacked McCool with an Implant Buster.
The vacant World Heavyweight Championship was contested between Christian and Alberto Del Rio in a ladder match. During the match, Christian backdropped Del Rio onto a ladder. Del Rio was able to perform an enzuigiri on Christian, knocking him off the top rope. Del Rio then attempted to free the championship, but was unsuccessful. About sixteen minutes into the match, Christian used a spear on Del Rio as a tribute to Edge. After Christian was about to unhook the championship, Brodus Clay ran down to ringside, preventing Christian from winning the match. Clay began to bleed after taking a shot from a ladder and then thrown to the outside by Christian. After this, Del Rio applied the cross armbreaker on Christian and began scaling the ladder. However, Del Rio was distracted by a car horn coming from a jeep driven by Edge. Christian took advantage of this and knocked Del Rio off the ladder onto Brodus Clay and Ricardo Rodriguez at ringside. Christian went on to retrieve the World Heavyweight Championship. Edge then celebrated with Christian in the ring.
Next, Kane and Big Show defended the WWE Tag Team Championship against Intercontinental Champion Wade Barrett and Ezekiel Jackson in a lumberjack match. In the end, Barrett tagged himself in once Jackson had Show down but was caught by Big Show and then suffered a chokeslam for the win.
In the last match of the pay-per-view The Miz defended the WWE Championship against John Cena and John Morrison in a steel cage triple threat match. The match started with Morrison and Cena teaming up against The Miz. Cena executed a diving bulldog on the Miz from the top rope, while Morrison tried to escape the cage, only to be stopped by Cena. As Morrison made another attempt to escape, The Miz stopped him. Cena performed the Five Knuckle Shuffle on Morrison, but Miz delivered the Skull Crushing Finale to Cena. The Miz tried to climb the cage but was, again, teamed up on by Morrison and Cena as they performed a double suplex from the top of the cage on Miz. Morrison then tried a variation of the Flying Chuck using the cage wall instead of the ropes, aiming for Cena, but hit The Miz instead. Morrison