Saxobeats is the debut studio album recorded by Romanian singer and songwriter Alexandra Stan, released on 29 August 2011 by Play On Records. It was mainly written and produced by Marcel Prodan and Andrei Nemirschi, who recorded it at their Maan Studio. They had previously discovered the singer at a karaoke bar and offered her a record deal with their own label, Maan Records. Same year she released a promotional single, "Show Me the Way", through the label which was later included on "Saxobeats". The music on the album overall approaches genres of hi-NRG and dance music. "Lollipop (Param Pam Pam)" features a sample of American singer Fergie's 2006 single "Fergalicious". The record received mixed reviews from music reviewers, praising it for approaching a danceable style, but also criticizing its formulaic production.
Commercially, "Saxobeats" was moderately successful on European album charts, while also reaching number 15 in Japan. According to the Recording Industry Association of Japan (RIAJ), it sold more than 68,000 copies in that territory as of May 2012. To promote the album, Stan performed on various concert venues and released four tracks as singles. "Lollipop (Param Pam Pam)", the first one, was heavily broadcast in native Romania, while "Mr. Saxobeat" became a worldwide commercial success. The third release, "Get Back (ASAP)", was moderately successful on European charts, and "1.000.000", the last single, featured vocals from German–Zimbabwe rapper Carlprit.
Background and development.
In her teenage years, Alexandra Stan participated in various music-related contests, including the Mamaia Music Festival. In 2009, the singer was discovered by Romanian producers and songwriters Marcel Prodan and Andrei Nemirschi at a karaoke bar, who offered her a record deal with their own label, Maan Records. She also recorded a promotional single called "Show Me the Way" that year. "Saxobeats", her debut studio album, was recorded at the producers' Maan Studio, with the singer recalling in an interview with Direct Lyrics prior to the record's release that it "was the best time of [her] life. [She] really enjoyed working with them and [she] had a lot of fun." Writing and production were both handled by Prodan, Nemirschi and Marcian Alin Soare. In the same interview, Stan further revealed that all songs on "Saxobeats" "are part of [her] life and they represent [her]."
Release and artwork.
In an interview prior to the record's release, Stan revealed that it is set to premiere in September 2011. To celebrate the release of "Saxobeats", an event with the singer's friends, collaborators and journalists was held. A special website had also been launched to commercialize the album. "Saxobeats" was first released physically in France by Play On, following which it was digitally distributed in that country on 2 April 2012 by Play On/Jeff. While a deluxe edition premiered on 20 June 2012, the record was further released in September to Germany and Poland. In the United States, it was both physically and digitally distributed in late October 2011 by Ultra Records; the same label also released "Saxobeats" in Canada that month. The album premiered in Japan on 7 March 2012, with its respective deluxe edition being released one month later. On 22 October 2012, the record was finally distributed to the United Kingdom. In 2013, "Saxobeats" was re-released in Japan under the name "Cliché (Hush Hush)", featuring new singles "Lemonade" (2012), "Cliché (Hush Hush)" (2013) and "All My People" (2013).
"Saxobeats" was commercialized with three different covers shot by Andrei Nemirschi. For European standard releases, it featured Stan wearing a bob in front of a black-white backdrop, with one of her hands being attached to her head. In Japan, the release was accompanied by a photograph of the singer standing with headphones on her shoulders against a black background. All deluxe editions featured Stan leaning on a plastic mannequin, sporting a blue blouse along with various accessories on her hand.
Composition and reception.
AllMusic described "Saxobeats" as a hi-NRG and dance album, while labelling "Mr. Saxobeat", "Lollipop (Param Pam Pam)" and "Get Back (ASAP)" as "club sensations", and stating that "Bitter-Sweet" "Ting-Ting" and "1.000.000" are "equally addictive". In an interview, Stan confessed that "Saxobeats" is diverse and includes many genres. Eugen Baltaretu from Devorator Moden found many musical styles in the record, including electronic, house and eurodance. Mike Schiller Schiller of "PopMatters" regarded "Mr. Saxobeat" as containing "twinkly synths and techno beats" alongside a "ridiculously catchy saxophone loop", while labelling the material on "Saxobeats" as being of the dance-pop genre. He further praised "Ting-Ting" for incorporating "hints of Balkan folk music into the mix"; the song was described as having a French vibe to it by "Yam Magazine". "Lollipop (Param Pam Pam)" features a sample from American singer Fergie's 2006 single "Fergalicious" (2006), with Stan confessing that the track is "club-friendly" alongside "funny lyrics". Musically, "1.000.000" is an R&amp;B and pop song with hip hop beats in its instrumentation.
Upon its release, "Saxobeats" received mixed to positive reviews from music critics. Celeste Rhoads of AllMusic positively regarded "Saxobeats" and awarded it with a rating of 3.5 out of 5 stars. Similarly, German portal Mix1 gave it 7 stars out of 8. "PopMatters"'s Schiller was more mixed towards the record, describing Stan as "the sort of young upstart pop diva that it's hard to hate, yet hard to take seriously." Continuing, he negatively pointed out that the name of the album was related to "Mr. Saxobeat", although "only around half of the eight original tracks here have any hint of saxophone", alongside criticizing the quality of the remixes on "Saxobeats", which he overall awarded with 5 stars out of 10. Although Rodrigo of "Yam Magazine" was "instantly hooked" when hearing "Mr. Saxobeat", he stated in his review that the record's material followed the same structure. Along with criticizing the remixes, as well, he concluded, "Stan has room for improvement [...] making your debut with a repetitive album isn't a good thing."
Commercial performance.
Commercially, "Saxobeats" experienced moderate success on record charts. In Austria, it stayed three weeks on the Ö3 Austria Top 75 Longplay (Albums), peaking at number 25 on 23 September 2011. On Finnish and German charts, the record remained in the top 100 for one and two weeks respectively, reaching its highest position at numbers 27 and 29. "Saxobeats" was week-wise slightly more successful on France's SNEP chart, where it charted at number 76, and reached position 15 in Japan. On the respective Oricon chart, the record remained 40 weeks, and—according to the Recording Industry Association of Japan (RIAJ)—it sold 68,245 copies as of May 2012. In other European territories like Hungary and Switzerland, "Saxobeats" peaked at numbers 39 and 24, respectively; on the latter chart, it stayed six weeks in the top 100.
Promotion.
In order to promote the record, it was accompanied by several concert tours, with Stan also making an appearance for Romanian radio station Radio ZU. Four singles were released from "Saxobeats". "Lollipop (Param Pam Pam)" was the first single released in late 2009 in native Romania, where it reached number 58 on the Romanian Top 100 aided by the radio airplay received. The song was accompanied by a low-budget music video, which was not received well by the audience. The next single from "Saxobeat", "Mr. Saxobeat", was distributed on 12 September 2010, initially reaching number one in Romania for eight consecutive weeks. Subsequently, it became commercially acclaimed worldwide, topping the record charts in nine other countries: Austria, Denmark, Germany, Hungary, Israel, Italy, Slovakia, Switzerland and Turkey, The third single from the album, "Get Back (ASAP)" failed to reach the same success, although it reached the top 40 of many European charts. The recording's music video further acts as a continuation to that of "Mr. Saxobeat". "1.000.000", the last release of the album, was distributed in early 2012, and features vocals from German-Zimbabwean rapper Carlprit, following his involvement with Stan in a remix of "Mr. Saxobeat". Promoted by a clip that served to emphasis her image, the track commercially reached the top 40 in Italy and Romania. "Saxobeats" was further aided by the promotional singles "Show Me the Way" (2009), "Bitter Sweet" (2013), "Crazy" (2013), and "Ting-Ting" (2013).
Track listing.
Credits adapted from the liner notes of "Saxobeats".
References.
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