Indian film director (born 1963)
Pattabhiramaiah Sheshadri (born 23 November 1963) is an Indian film director who works in Kannada cinema. He is known for his films "Munnudi", "Atithi", "Beru", "Tutturi", "Vimukthi", "Bettada Jeeva", "Bharath Stores" and "December-1". He has also worked as a director in various television serials.
Sheshadri became the first director to win a National Film Award eight times consecutively when his film "December-1" won the National Film Award for Best Feature Film in Kannada and the National Film Award for Best Screenplay.
Early life and education.
Sheshadri was born on 23 November 1963 in the village of Dandinashivara in Karnataka to Pattabhiramaiah, a primary school teacher, and Kamalamma. He is the youngest of four siblings. He completed his Master's degree in Kannada literature and also received a Diploma in journalism.
Career.
Before 1990: Journalism.
Sheshadri began his career working at "Navakarnataka Prakashana", a publishing house, where he designed cover pages for the publication. His next job was at "Suddi Sangaati", a Kannada weekly. He wrote film reviews and features on films during his time there which provided him an opportunity to understand the Kannada film industry. He began attending film festivals where he was exposed to world cinema for the first time. This inspired him to make his own films.
1990–1995: Entry into films.
Sheshadri started working in films and television by writing scripts and assisting the established Kannada film director T. S. Nagabharana. 
1995–2000: Working in television.
Sheshadri began to direct television serials as a way to earn a living. His first serial was "Inchara" in 1995 followed by "Kamanabillu" and "Kathegaara" in 1996 and "Maayamruga" in 1999.
2000–present: First film and directorial career.
During the 31st International Film Festival of India in New Delhi in 2000, Sheshadri watched the Malayalam film "Karunam" which had won the Best Feature Film award at the festival. He learnt during a conversation with the film's director that it was made on a budget of ₹1 million. This gave him the confidence that a film could be made with a small budget.
Sheshadri then decided to adapt Bolwar Mahammad Kunhi's book "Muttuchera" into a film titled "Munnudi". He approached numerous producers assuring them he could make the film on a budget of ₹1 million but he was turned down by all of them and was also told that no Hindus would watch the film as all the characters in the story are Muslims and no Muslims would watch the film either since the story speaks up against their beliefs.
It was at this point that the idea to finance the film in a cooperative model struck him and he approached his friends from the film industry who each agreed to invest ₹100,000 each into the project. "Munnudi" ended up making a profit of ₹1 million at the end of its run.
Sheshadri and his friends decided to invest those profits into making his next film titled "Atithi" which starred Prakash Raj in the lead role.
Sheshadri has continued to use this cooperative model and has financed five of his films using this method.
References.
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