Former Australian publishing company
NSW Bookstall Company was a Sydney company which operated a chain of newsagencies throughout New South Wales. It was notable as a publisher of inexpensive paperback books which were written, illustrated, published and printed in Australia, and sold to commuters at bookstalls in railway stations and elsewhere in New South Wales.
History.
The company was founded as the Sydney Bookstall Company by Henry Lloyd (ca.1847 – 24 September 1897) of "Linden Hall", Annandale, New South Wales around 1880 as a newsagent. Its first foray into publishing may have been racebooks (form guides or programmes) for the Hawkesbury Race Club around 1886. Over its lifetime, the NSW Bookstall company published over 350 titles with over 1000 reprints, with total sales of over five million copies.
A. C. Rowlandson (15 June 1865 – 15 June 1922) joined as a tram ticket seller in 1883 and built a strong interest in the business, which he bought from Henry Lloyd's widow. The greatest part of the company's business consisted of retailing local, interstate and overseas periodicals, postcards (Neville Cayley produced a series) and stationery from its eight city shops and fifty-odd railway stall outlets, but was important as one of Australia's most successful book publishers and retailers of locally produced paperback books. 
Considerable effort was put into the artwork of the paperbacks, both on their brightly colored covers and the illustrations within. Artists who contributed included J. Muir Auld, Percy Benison, L. H. Booth, Norman Carter, H. W. Cotton, John P. Davis, Ambrose Dyson, Will Dyson, Tom Ferry, A. J. Fischer (often "Fisher"), Harry Garlick, C. H. Hunt, Ben Jordan, Harry Julius, George W. Lambert, Fred Leist, Norman Lindsay, Lionel Lindsay Percy Lindsay, Ruby Lindsay, Vernon Lorimer, David Low, Hugh Maclean, Frank P. Mahony, Claude Marquet, R. H. Moppett, Charles Nuttall, G. C. Pearce, James Postlethwaite, L. L. Roush, James F. Scott, Sydney Ure Smith, D. H. Souter, Percy Spence, Martin Stainforth, Alf Vincent and Harry J. Weston.
The University of Sydney Library has 153 of the original artworks used in the NSW Bookstall Company's publications, including cover artworks and illustrations. The State Library of New South Wales holds the company records from 1909-1938.
On Rowlandson's death, Reg. Wynn (ca.1866 – 17 December 1925) took over as managing director, and W. A. Crew was circulation manager. The company erected a large building at the corner of Market Street and Castlereagh Street.
Reg. Wynn was succeeded by Paul Dowling.
With the onset of World War II, imports of comic books was severely restricted, which opened the market, previously swamped by the U.S. and British houses, to anyone who could provide a quality product, and the NSW Bookstall Company was ideally placed to publish and distribute such work. Tony Rafty, Will Donald, Tom Hubble, Noel Cook and Terry Powis were among the more successful artists, and the partnership of Brodie Mack and writer Peter Amos (real name Archie E. Martin) produced some excellent work for the NSW Bookstall Company. By 1949, the opportunity provided by wartime shortages no longer applied, and Australia was once again flooded with excess overseas production. Between 1957 and early 1958 the Company's assets had been sold.
Titles.
This list of titles of the range of NSW Bookstall titles, which is commonly referred as The Bookstall Series, is representative but not exhaustive.
"Sally: The Tale of a Currency Lass"
"The Sign of the Serpent"
"The Knight of the Motor Launch"
"The New Chum" &amp; four other stories
"Lydia's Lovers"
"When Satan Laughs"
"South Seas Shipmates"
"Steve Brown's Bunyip"
"Bully Hayes, Buccaneer"
"Billy Pagan, Mining Engineer"
"Silver Star"
"On the Fringe of the Never Never"
"Tools of Satan"
"The Lady of the Cavern"
"By His Excellency's Command"
"By Mountain Tracks"
"Cards of Fortune"
"The Fenceless Ranges"
"Haunts of Fear"
"On His Majesty's Service"
"Mr. Barrington"
"Mystery of the Cliff"
"The Stony Heights"
"The Great Turos Mystery"
"South Sea Sinners"
"For Turon Gold"
"Gentleman Jack"
"A Rebel of the Bush"
"The White Champion"
"Jinker"
"Rogues and Ruses"
"Fact'ry 'Ands"
"The Grey Goose Comedy Co."
"In the Roaring Fifties"
"Loves of Lancelot"
"The Missing Link"
"Spats' Factory"
"Tommy the Hawker and Snifter his Boy"
"Red Star"
"White Savage Simon"
"Queen Vaiti"
"The Mystery of the Boxing Contest"
"Norman Lindsay's Book"
"The Dawsons' Uncle George"
"Mum Dawson — Boss"
"Skeeter Farm"
"Fringe of the Law"
"The Oil Seekers"
"Fagaloa's Daughter"
"Red Mountain"
"The Savagery of Margaret Nestor"
"The Skipper of The Roaring Meg"
"Spear-Eye"
"Sunlight, Adventure and Love"
"Talifa"
"One False Step"
"Yellow Silver"
"Harry Dale's Grand National"
"A Son of the Bush"
"Creatures of Impulse"
"The Plantation Manager"
"The Shantykeeper's Daughter"
"A Golden Chance"
"The Great Jude Seal"
"Hermit Island"
"The Maker of Pearls"
"A Mantle of Authority"
"The Pearls of Cheong Tah"
"The Trader of Kameko"
"X-Mixture"
"The Golden Kangaroo"
"The Outlaws of Weddin Range"
"Three Years with Thunderbolt"
"Wolaroi's Cup"
"The Heart of the Bush"
"The Selector Girl"
"The Fortunes of Geoffrey Mayne"
"Stella Sothern"
"The Book of Dan"
"Dad in Politics"
"The Dashwoods"
"Duncan McClure"
"For Life"
"Grandpa's Selection"
"Kayton's Selection"
"Memoirs of Corporal Keeley"
"On an Australian Farm"
"On Our Selection"
"Our New Selection"
"The Old Homestead"
"The Poor Parson"
"Sandy's Selection"
"From Selection to City"
"Stocking Our Selection"
"Mystery of Murrawang"
"The Rheas of Werriwang"
"The Squatter's Ward"
"Budgeree Ballads"
"The Haunted Shanty"
"How McDougall Topped the Score", and other Verses and Sketches;
"The Spring Cleaning"
"The Surprising Adventures of Bridget McSweeney"
"That Droll Lady"
"Why Doherty Died"
"Bill's Idées"
"The Bulletin Book of Humorous Verses and Recitations"
"The Bulletin Reciter"
"Gum Blossoms: A Volume of Australian Verse" 
"The Recipe for Rubber"
"Pearl Shell"
"Tap Tap Island" 
"Captain Moonlite"
"Gardiner, King of the Road"
"John Vane, Bushranger"
"The Kelly Gang"
"Martin Cash"
"Short-lived Bushrangers"
"The Boy from Bullarah"
"The Breed Holds Good"
"A Close Call"
"A Colt from the Country"
"Fettered by Fate"
"Gambler's Gold"
"A Game of Chance"
"A Good Recovery"
"The Hate of a Hun"
"In the Last Stride"
"Keane of Kalgoorlie"
"A Rogue's Luck"
"A Rough Passage"
"The Outlaw's Daughter"
"Over the Odds"
"Rung In"
"A Sport from Hollowlog Flat"
"The Squatter's Secret"
"Under a Cloud"
"When Nuggets Glistened"
References.
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