“Media as Global Diplomat” Summit – Join Webcast and Chat · Global Voices
UPDATE: LIVE CHAT IN SESSION NOW
Public diplomacy over the last decade has been dominated by strategic communications thinking with an emphasis on projecting messages about U.S. official viewpoints in a time of war. At the same time, media have undergone fundamental changes, both in the proliferation of satellite broadcasting, and in the advent of networked digital communications via internet and cell phone networks that allow mass participation in the creation of content.
The new U.S. administration has promised a different approach – focused on listening over lecturing. What role should public diplomacy take in this context? Should it be redefined? Upgraded? Demoted? Should the U.S. government continue to support international broadcasting efforts, or disband much of that in favor of support for more participatory approaches? Is this a time when less might be better?
An event on Tuesday morning in Washington D.C. (Tuesday evening Asia time) called Media as Global Diplomat, organized by the U.S. Institute of Peace and ITVS, will explore “how the United States can best use media to reinvigorate its public diplomacy strategy and international influence in order to strengthen efforts to build a more peaceful world”.
It will be interesting to see if the public diplomacy world begins to take on the lessons of participatory media – and focus less on messages and projecting an American viewpoint, and more on listening, and thinking creatively about how the voices and perspectives of others are treated as partners in conversation.
If you haven't spent a lot of time thinking about public diplomacy – take a look at ProPublica's investigative series into Alhurra TV – the BBG's effort to reach the Middle East through a USG-funded “commercial” TV network. Alhurra and related radio project Radio Sawa might be the epitome of <PERSON>-era thinking of how to mimic commercial mass media to project American messages and viewpoints to the world. 534
Regardless of whether they were right for their time – and there are good arguments that they weren't – it's worthwhile asking how relevant such efforts will be in a time of abundant media – given hundreds of competing satellite broadcasters, and the paradigm changes to communications brought about by the networked public sphere.
Join me and <PERSON> to find out. <PERSON> will be live-blogging the event on her blog, with some backup from me. I'll also repost that on burning bridge. I will be online to moderate and follow the live chat, bringing your views and questions from the live chatroom into the event. That way, we hope the conversation can be expanded beyond the room to include everybody watching and reacting remotely.
* Watch the live webcast and join a live chat here.
* Twitter at #usip.
* Facebook page here.
If you have views in advance that they'd like to express, please post them in the comments section of this post.
Below is the full program and schedule, taken from here.
Challenge
We are in a disruptive period in media, the result of an explosion in digital distribution, social networking, and user generated content. And with disruption comes opportunity. This summit, moderated by <PERSON> and entitled Media as Global Diplomat, is a forum to ask key public and private sector leaders how the United States can best use media to reinvigorate its public diplomacy strategy and international influence in order to strengthen efforts to build a more peaceful world.
Agenda [All times EST]
(9:00 a.m.) Welcome and Framing the Day
<PERSON>, Associate Vice President, Center of Innovation for Media, Conflict, and Peacebuilding, U.S. Institute of Peace
Hosts Remarks
Ambassador <PERSON>, President, U.S. Institute of Peace
<PERSON>, President and Chief Executive Officer, Independent Television Service
Media & Public Diplomacy: The Challenge at Hand
<PERSON> will address the dramatically changing global media landscape and its implications for public diplomacy and peacebuilding.
(9:30 a.m.) Public Diplomacy 2.0: Rethinking Official Media
In this new era of digital distribution, social networking, and user generated content, what is the role of government-funded media in bolstering America’s global influence and ability to manage conflict? This panel will discuss where traditional strategies for media-based public diplomacy are effective and where they need to change.
Panelists:
* <PERSON> – Executive Vice President and Chief Operating Officer, The United Nations Foundation; Former President, AOL Time Warner Foundation
* Ambassador <PERSON> Founding Director of the James A. Baker III Institute for Public Policy
* <PERSON> Washington, D.C. 534