Another Celebrity Wants to Help Africa, And He’s No ‘Band Aid’ · Global Voices
Akon in West Africa for his electrify project with permission
Since the Live Aid Event organized by <PERSON> and a bunch of his famous friends in the mid-1980s, Africa has known many world-famous celebrities who show a willingness to help the continent. Most of these initiatives, however, have fallen well short of their stated objectives.
For many in Africa, the Ebola epidemic has made clear the gap between celebrities’ awareness-raising campaigns and realities on the ground, where “parachuted initiatives” by Western stars collapse after brief runs in the global news. By now, the limits of humanitarian work by such celebrities—indeed Western humanitarian work generally—are well documented.
“Band Aid 30″‘s remake of “Do They Know It's Christmas,” for example, does little to expand—let alone acknowledge—Africans’ agency in the fight against Ebola.
Contrasted with the song “Africa, Stop Ebola,” created by African artists including <PERSON>, <PERSON>, and <PERSON> and <PERSON>, it's hard to deny the difference in tone.
Despite Band Aid 30's good intentions, Africans have long been offended by the patronizing tone of the “Do They Know It's Christmas” song's adapted lyrics. (The updated song includes lines like, “Where a kiss of love can kill you and there's death in every tear,” “Well tonight we're reaching out and touching you,” and so on.) On the other hand, the lyrics of the Africa Stop Ebola song emphasizes what citizens in the affected region can do to help stop the spread of Ebola. The song is performed in French and vernacular languages (Haoussa, Fula etc.) widely spoken across the region to ensure that the message is understood by the majority of the population in the affected region.
Amidst Band Aid 30's campaign and the backlash in Africa, a far lesser known initiative is getting underway: a project by American singer <PERSON>, who has family ties to Senegal, to help electrify West Africa.
<PERSON>, whose full name is <PERSON> Bongo Puru Nacka Lu Lu Lu Badara Akon Thiam, spent much of his childhood in Senegal and was ranked Africa's fifth most powerful celebrity in 2011 (on a list that included 40 names). In a video on Vimeo, <PERSON> explains his electrification project:
He adds:
The lack of electricity is currently a major problem in Africa. 23
A significant number of households in rural areas and even urban cities do not have access to electricity. This is a real obstacle to Africa’s Sustainable Development.
In that perspective and within the framework of a Public-Private partnership, an alliance was signed between the private entities and the governments of different African nations to support the initiative. The project will consist of the installation of solar equipment in households and promote their energy sufficiency that also will allow millions of children to have access to electricity and improve their education through extended study hours.
<PERSON>'s project is planned to be long-term, separating it from the one-off efforts often carried out in Africa that typically require large advertising campaigns. <PERSON>'s work is not directed at a Western audience, and it isn't an awareness-raising campaign. He is currently on an extended trip through West Africa, where he's meeting local entrepreneurs and political decisionmakers. He will visit nine different countries: Senegal, Mali, Guinea Conakry, Gambia, Burkina Faso, Equatorial Guinea, Gabon, Congo and Côte d'Ivoire.
In Guinea, <PERSON> met with students at the Gamal Abdel Nasser University in Conakry and said:
I'm also a businessman, but I want to do business that benefits Africa [..] all the resources needed to develop Africa are at the disposal of the continent, and that all Africans needed to do is to take the driving seat.
In Cotonou, Benin, <PERSON> writes:
<PERSON>, une phase expérimentale a déjà eu lieu et c’est le village Avlo à Grand Popo qui a été retenu.L’artiste procèdera à la réception des matériels, Il s’agit des kits solaires pour les ménages ainsi que les lampadaires solaires pour l’éclairage public.
In Benin, an experimental phase [of the project] is already underway—implemented in the village of Avlo in the Grand Popo region. 23