Advertisement Poster (Hierarchy of Information)
Introduction: Advertisement Poster (Hierarchy of Information)
An advertisement poster is a print promotional technique used by different companies and businesses. Elements on a poster can include a visual design, images, colors, and important information. Posters provide information intended to promote brand awareness or call attention to a specific product, company, or event. How a designer lays out elements on the poster is crucial in catching the attention of the individual who sees the poster.
For this tutorial, it will go over basic principles of design and the importance of hierarchy of information in an advertisement poster. In this step by step, I will be using Adobe InDesign to create the poster and guide ways for you to create a visually communicative and effective poster. The example poster for this tutorial will be an advertisement for a music event.
This tutorial is intended to be a lesson for a high school level (9th-12th) digital media class but can also be used for adults interested in design and are looking to create an effective advertisement poster.
By the end of lesson, individuals will be able to:
* Define what hierarchy of information is.
* Understand why hierarchy of information is important on an advertisement poster
* Understand the interface of Adobe InDesign and tools used to create a poster
* Create an export a file within InDesign
* Reflect and apply the skills and knowledge when creating and designing an advertisement poster in the future
Standards
#7 - Design in Technology and Engineering Education: Design is a fundamental human activity in which its purposeful, open-ended, creative, and iterative. Individuals during this activity can think of multiple and creative solutions in which they can create a poster that can that is effective in attracting the viewer while also following principles and elements of design.
#8 - Applying, Maintaining and Assessing Technological Products and Systems: Individuals are better equipped to learn bout the use of products and systems than those that lack prior experience. 312
The tutorial will give users the knowledge and experiences with using the program Adobe InDesign and how this software can be applied in creating products and systems.
Practices
TEP-2 Creativity: Doing this activity, individuals will be able to think of innovative ways to design and redesign an original poster to there own liking and their own way/style.
TEP-3 Making and Doing: This is hands on activity in which individuals will be evaluating, designing, and creating an end product that is applicable in a real life situation.
TEP-4 Critical Thinking: This project is centered on open/ill-defined problems in which there are many alternative solutions for which one can design a poster while also fulfilling the criteria and constraints.
TEP-7 Communication: Communication is about how one exhibits effective writing, graphic and oral communication abilities. How an individual designs the final product will have an effect on conveying the intended goal of the poster.
TEP-8 Attention to Ethics: Design is interruptive, has principles, and can have both negative and positive meaning. Individuals need to make sure what they are designing follows basic rules and standards that have a positive effect as a result.
Contexts
TEC-5 Information and Communication: Design of a communication is influenced by the intended audience, the medium used for communication, and the nature of message. Technologies used for this activity involves graphic design in which students will be creating a production with the intention of communicating with purpose of effective advertising.
Supplies
Adobe InDesign
Laptop/Computer
Image of your choice (Example Image for Tutorial: https://drive.google.com/file/d/1jZXhFUHlNhG9FyImBf5S_tjPURD9GdGd/view?usp=sharing)
Step 1: Understanding Important Concepts
Hierarchy of Information
Hierarchy of information is a principle of arranging elements to show the order of importance. Designers will structure visual elements so users can understand information easily. By laying out the elements logically and strategically, it can influence the viewer’s perceptions and guide them to desired actions. An effective hierarchy of information helps to inform, impress, and persuade users. Hierarchy of information can also be interconnected to visual hierarchy as how you design and lay out the information can also have an influence on your intended goal with your final product.
Building Blocks of Visual Hierarchy
* Size – Users notice larger elements more easily.
* Color – Bright colors typically attract more attention than muted ones.
* Contrast – Dramatically contrasted colors are more eye-catching.
* Alignment – Out-of-alignment elements stand out over aligned ones.
* Repetition – Repeating styles can suggest content is related.
* Proximity – Closely placed elements seem related.
* Whitespace – More space around elements draws the eye towards them.
* Texture and Style – Richer textures stand out over flat ones. 717