It has been more than 25 years since Polish author <PERSON> brought the Witcher lore into existence through a series of published books. Despite one instalment going as far as winning the David Gemmell Legend Award in 2009, it is in 2019-2020 , a decade later, that <PERSON> gained popularity so immense that he was listed as the most popular author on Amazon topping colossal names such <PERSON> and <PERSON>, on account of the same erstwhile literatures. The Witcher books were experiencing such an incredulous surge in popularity and sales that they ran out of stock and the publisher, Orbit books, had to reprint more than 500,000 books to satisfy the increased demand of a growing market.
What exactly led to this phenomenal success of the literature? One might wonder, and the answer would be NETFLIX. In May 2017, Netflix commissioned The Witcher, an English-language adaptation of the book series into a Television series which premiered on 20th December 2019 in the latter platform. Netflix has more than 200 million subscribers. 167
Therefore it makes even more sense that the Witcher became the most demanded show in the world at the time according to Parrot Analytics . To top it all, it ended in an absolute cliff-hanger that left the singular inquisitiveness of its fans seeking to fill in the loops by reading the books thus bolstering the sale of the books to the very peak.
But before the show, came the video games published by CDK PROJEKT that were even more instrumental in establishing the Witcher universe as an outstanding IP. At first, <PERSON>’s fame as an author gave footing to the game sales around the country while also bolstering novel sales. The sales would sooner transpire to Eastern Europe and further with the continued complimentary efforts of both. But eventually, the scales tipped when the third game in the trilogy, The Witcher 3:Wild Hunt, was released in May 2015 and ended up shipping over 40 million copies making it one of the best selling video games of all time. With this, the Witcher gained fame around America and the rest of the world.
Thanks to the show, interest in the wild Hunt video game was also reignited recording the most active players since it’s release at over 100, 000. 26