"Mallahas" on the sampling frame will be eligible for the study if they do not have any other infant feeding interventions currently being implemented either from the government of non-government sectors. Any such programs will be identified by contacting local officials in the Ward Councils in Mirpur. At present there are no infant feeding promotion programs run by the government health services in this area. The Dhaka Metropolitan City Corporation will be contacted in person to obtain their written approval for the study before the "Mahallas" are allocated to a treatment group or trial recruitment of subjects begins.