Regarding to qualitative study, purposive sampling method will be used to select study participants for in-depth interview, key informant interview (KII) and FGD. The community leaders will be consulted and actively involved on the recruitment of the most knowledgeable and respected community representatives for in-depth interview, key informant interview (KII) and FGD. The purpose of the study will be explained in detail to the community leaders who will participate on the recruitment of qualitative study participants. It will be conducted to assess individual perception towards DVAW mainly focused on sex negotiation, decision making, community gender norm, and wife beating attitudes with in the community. In addition, community sanction (response) against DVAW will be assessed qualitatively. It will mainly involve by taking from people who are in position (authority) such as local leaders, religious fathers, elders, police, women affair office, women association, health professionals, health extension workers, and women lawyers.