Then, kebeles will be stratified into urban and rural Kebele in respective district. Stratification will use to control the awareness level, access to information, and community tradition gender norm variability between urban and rural dwellers. After that, proportional to size allocation (ni) of the sample size will be done to each stratum. Eventually, systematic sampling will be employed to select actual study participants at household level based on kth interval. Confidential code will be given strictly to households that will be selected for interview for intervention monitoring and endline evaluation purpose. In the meantime, if two married women present in one household with one husband (polygamy), only one woman will be selected using lottery method for interview.