Empirical investigations assessing the impact of cultural identity on health promotion behaviors in African-American adults have reported a positive identification with African-American culture and a self- perception of being successful in both the "black" and "white" ways of life were associated with health promotion behaviors including reduced fat consumption and more participation in leisure-time physical activity. Less is known about the impact of cultural identity on physical activity behavior and dietary patterns in African-American youth. One important mechanism underlying the link between cultural identity, physical activity and diet likely involves identity-based motivation the process by which individuals see health behaviors as being congruent or incongruent with their cultural identity. According to the identity-based motivation model, health promotion behaviors (e.g., exercising, restraining eating, reducing fat and sugar intake) are not simply personal choices made in the moment but rather are identity-infused habits. Hence, ethnic minorities who view health promotion behaviors as White and middle-class and unhealthy behaviors (e.g., high-fat, high-sugar diet, sedentary behaviors) as a defining characteristic of their own cultural identity are less likely to engage in health promotion behaviors. Oyserman et al argues that even though physical activity and diet have important consequences for health, these identity-infused behaviors are engaged in less for their health consequences than for their identity consequences. Hence, identity-based motivation may serve as a novel mechanism explaining the link between cultural identity, physical activity and diet, ultimately influencing obesity risk in African-American youth. It was hypothesized that racial/ethnic minority youth who self report a bicultural identity are more likely to hold beliefs about health promotion behaviors that are congruent with their cultural identity than compared to youth who only identify with one culture or neither culture.