Gender specific focused group discussion will be held on group of men and women to assess societal perception about domestic violence against women. Each focus group discussion will consisted of eight to ten participants. All participants' sociodemographic data will be captured using anonymously coded structured questionnaire. The FGDs will be facilitated by a group of three people (moderator, note taker and principal investigator). Voice recorder, note taking and nonverbal communication (physical gestures) during the discussion will be recorded as much as possible to capture necessary information. An estimate of 60 to 90 minutes will be taken to conduct one FGD. Moreover, implementation of domestic violence against women preventive intervention activities will be monitored/tracked using ongoing qualitative study method. Eventually, intervention implementation endline evaluation will be carried out using as same structured questionnaire, data collectors and supervisors as of the formative assessment. Data will be collected by exclusively twelve female health professionals (Nurse, Midwifery or public health).