Ауаа уи иадырҳәалоит «амц, афактқәа рырҩашьара, аманипулиациа, ауаа рхәыцшьа анырра аҭара, насгьы аԥсихологиатә еибашьра» (Propaganda and Persuasion).
Some equate propaganda with “lies, distortion, deceit, manipulation, mind control, [and] psychological warfare” and associate it with “unethical, harmful, and unfair tactics.”​—Propaganda and Persuasion.