"Crossing the Chasm: Marketing and Selling Hightech Products to Mainstream Customers" (1991, revised 1999, 2000, 2001, 2002) New York: Harper Collins.
"Crossing the Chasm: Marketing and Selling Hightech Products to Mainstream Customers" (1991, revised 1999, 2000, 2001, 2002) New York: Harper Collins.