*http://atomictango.com/2010/02/16/marketing-mix/*http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html Marketing Mix Theory The Times 100 Business Case Studies.
*http://atomictango.com/2010/02/16/marketing-mix/*http://businesscasestudies.co.uk/business-theory/marketing/marketing-mix-price-place-promotion-product.html Marketing Mix Theory The Times 100 Business Case Studies.