*Performance-based Pricing Models in Online Advertising Paper by Yu Jeffrey Hu of Purdue*Double Marginalization in Performance-Based Advertising: Implications and Solutions Paper by Chrysanthos Dellarocas of Boston University.
*Performance-based Pricing Models in Online Advertising Paper by Yu Jeffrey Hu of Purdue*Double Marginalization in Performance-Based Advertising: Implications and Solutions Paper by Chrysanthos Dellarocas of Boston University.