Since they received less funding and were less frequently renewed, those programmes became less attractive, causing among other things a slump in France 2’s audience and therefore a fall in its advertising revenue.
Vähemate rahaliste vahendite varal ja harvemini uuendatult muutusid need programmid vähem publikut köitvaks, mis viiski France 2 vaatajatearvu kokkuvarisemiseni ja seega tema reklaamiressursside kahanemiseni.