The investigation showed that the prices for candles to large customers such as distributors were relatively depressed during the IP but that retailers were achieving comfortable gross margins even on the retail of basic products.
Uurimine näitas, et suurtele klientidele, nagu turustajad, müüdud küünalde hinnad olid uurimisperioodil suhteliselt madalad, kuid jaemüüjad saavutasid isegi põhitoodete jaemüügi põhjal piisava brutomarginaali.