Even if BE does not actually offer prices abnormally below market standards, the very suggestion that it might be able to do so thanks to the aid could also be harmful for BE’s competitors, since they would have to face customers with commercially incorrect expectations.
Isegi kui BE ei paku tegelikult turustandarditest tunduvalt madalamaid hindu, võib BE konkurente kahjustada ka ainuüksi seisukoht, et ta võib seda abi tõttu teha, kuna siis peaksid konkurendid seisma silmitsi tarbijate kaubanduslikult ebaõigete ootustega.