He suggested, first, that that is the case where a step is taken by the advertiser only with a view to taking advantage of the reputation of his competitor for the benefit of his own activities, but that there could not truly be considered to be an unfair advantage where the content of the comparative advertising can be justified by reference to certain conditions. 30
Ta märkis esiteks, et selline piir ületatakse siis, kui reklaami avalikustaja ainsaks eesmärgiks on kasutada oma tegevuse huvides ära oma konkurendi mainet, samas kui maine ärakasutamist ei saa tuvastada, kui võrdleva reklaami sisu on õigustatav teatud vajadustest tulenevalt. 30