‘Although, as the Commission emphasised, [Impala] admittedly did not explain precisely what those various rules governing the grant of campaign discounts are, or, according to the Commission, referred to too high a number of such rules, which would render their application complex and therefore not particularly transparent, the fact remains that, as already stated, the Commission did not carry out an investigation in the market in that regard or, at least, did not adduce any evidence of the opacity of campaign discounts, apart from the tables drawn up by the parties to the concentration, which, in addition to their imperfections, were in any event intended solely to establish the existence of certain variations in campaign discounts but do not demonstrate that the explanation for those variations might not be more or less readily apparent to an industry professional. …’
„Komisjon rõhutas küll, et [Impala] ei ole esitanud täpselt seda, millised on need allahindluskampaaniate tegemist reguleerivad erinevad eeskirjad, või on neid esitanud liiga mitu, mis muudab nende kohaldamise keerukaks ja seega vähe läbipaistvaks; kuid on juba sedastatud, et komisjon ei ole siiski teostanud selle kohta turu-uuringut või vähemalt esitanud allahindluskampaaniate läbipaistmatusest ühtegi tõendit peale koondumise poolte koostatud tabelite, mis lisaks nende puudustele tõendavad igal juhul üksnes nende allahindluste teatud erinevusi, kuid ei tõenda seda, et valdkonna spetsialist ei võiks neid erinevusi suhteliselt kergelt selgitada. […]”