This policy provides a response to a real need on the part of Member States to promote the image of their agricultural products, especially the benefits in terms of quality, nutritional value and food safety standards, both among European consumers and consumers in other countries.
Antud poliitika pakub vastust tegelikule vajadusele liikmesriikide poolt edendada oma põllumajandussaaduste ja -toodete mainet, eriti kvaliteedist, toiteväärtusest ja toidu ohutuse standartidest tuleneva kasu osas nii Euroopa tarbijate kui muude riikide tarbijate seas.