In an EU single market of 454 million consumers, the CAP ensures that genuine products can be readily identified and that consumers are not misled by imitation products.
Püüdlused parandada toidu kvaliteeti on alati olnud CAPi osa – alates veini kvaliteedietikettide arendamisest 1980ndatel, sealt edasi ka oliiviõli, puuviljade ja köögiviljade sektoris.