However, new technologies in the transmission of audiovisual media services call for adaptation of the regulatory framework to take account of the impact of structural change, the spread of information and communication technologies (ICT) and technological developments on business models, especially the financing of commercial broadcasting, and to ensure optimal conditions of competitiveness and legal certainty for Europe’s information technologies and its media industries and services, as well as respect for cultural and linguistic diversity.
Uued tehnoloogiad audiovisuaalmeedia teenuste edastamisel nõuavad õigusliku raamistiku kohandamist, et võtta arvesse struktuurimuutuste, info- ja sidetehnoloogiate (IST) leviku ja tehnoloogilise arengu mõju ärimudelitele, eriti kommertsringhäälingu rahastamisele, ning tagada Euroopa infotehnoloogiale ning meediatööstusele ja -teenustele optimaalsed konkurentsitingimused ning õiguskindlus, samuti kultuuriline ja keeleline mitmekesisus.