In that regard, the applicants merely asserted, in the first place, that, as a new entrant on the Irish PMI market and because of the inertia of insured persons already tied to an insurer, BUPA Ireland necessarily had to target young consumers seeking cover for the first time.
Sellega seoses piirdusid hagejad esiteks väitega, et kuna nad olid uued ettevõtjad Iirimaa ERK turul ja kuna kindlustusandjaga juba liitunud kindlustatud olid inertsed, siis pidi BUPA Ireland tingimata keskenduma noortele tarbijatele, kes taotlesid esmakordselt kindlustuskaitset.