The fruitful campaign focused on smoking prevention, smoking cessation, and passive smoking and targeted, in particular, young Europeans between 15 and 25 years old. Today, “Unstoppable” is a natural progression of that campaign aiming to encourage smokers to quit the habit.
Praegune kampaania „Peatamatu” on selle loomulik jätk, mis püüab julgustada suitsetajaid sellest harjumusest vabanema. Palju on vaja veel ära teha.