ولحملات التوعية وتثقيف الجمهور أيضا أهمية في التشجيع على الاستعمال الدائم لمرافق الصرف الصحي وتعزيز المعايير الاجتماعية الداعية إلى استعمالها.
In many households with latrines, individuals still occasionally defecate in fields and irrigation canals — which may be located at some distance from the village and latrine site.18 Public education and information campaigns are also important in encouraging consistent use of sanitation facilities and promoting social norms in favour of their use.