Given these trends, the continent’s consumer industries are expected to grow a further $410 billion by 2020 – more than half the total revenue increase that all businesses are expected to generate in Africa by the end of the decade. But, for many companies entering Africa or seeking to expand there from a local base, the challenge now is to obtain a better understanding of the market and its consumers.
考虑到上述这些趋势，这片大陆上的消费者行业规模预计将在2020年前再增长4100亿美元——占了整个10年内非洲所有行业所创造的总收入增长的一半以上。但对许多正在进入非洲或者试图在当地实现扩张的企业来说，如今的挑战在于能否更好地了解这个市场及其消费者。