Perhaps the most important aspect of a conference is its purposes, which all participants should identify for themselves. An individual or organization may attend a conference to understand the future of bottled water, to find procurement managers who buy bottled water, or even to disrupt the bottled-water market with water-filtration systems.
所有与会者都应该自己找到会议最重要的层面——会议目的。个人或机构可以了解瓶装水的发展前景、结识瓶装水的采购经理、甚至是用过滤系统搅乱瓶装水的市场秩序。发言人可能想要宣传自己的雇主，或者寻找新的就职机构。