Another frequent cause of companies’ blind spots is historic bias, or what psychologists call an “anchoring bias” – the assumption that something that was true in the past will continue to be true in the future. A long track record of success can warp executives’ analysis, distort their decision-making, and leave them blind to incipient paradigm shifts or rapid changes in a market.
另一个常常造成公司盲点的因素是历史偏见，或心理学家所谓的“锚定偏见”&mdash;&mdash;即认为过去正确的东西在未来将依然正确。长期成功记录可能改变高管的分析，扭曲他们的决策，让他们看不见处于萌芽状态的范式转变或市场的快速变化。