Trust is crucial to the network effect; hence the need for two-way evaluation systems that encourage buyers and sellers to be repeat users of the relevant platform. Small players can then act in large markets, because – over time – they become known quantities.
信任对网络效应来说是至关重要的。因此需要有双向评价体系，鼓励买家和卖家成为相关平台的重复用户。随着时间推移小参与者的数量逐渐得可观，并逐渐聚集成大型市场。而通过大幅提高市场信号密度进而克服信息不对称状况，这些市场开始拥有自身的力量。