If the policy were extended to third-country firms, it would have a powerful liberalizing impact. For example, Malaysian television producers could choose to comply with, say, America’s easier-to-meet safety standards, then sell the same product in both markets, reaping the benefits of economies of scale while lowering compliance costs.
若采取互相承认，那么欧盟和美国将承认彼此的标准或合规评估程序，企业会在各种标准中选择不太苛刻的那种。如果该政策扩展到第三国企业，就会产生极大的自由化作用。比如，马来西亚电视生产商可能选择符合（比如）美国较易符合的安全标准，然后在欧美两地销售同样的产品，既享受了规模经济的好处，又降低了合规成本。