Now that our personal data have become such a valuable asset, companies are coming under increasing pressure to develop online business models that protect rather than exploit users’ private information. In particular, Internet users want to stop companies befuddling their customers with convoluted and legalistic service agreements in order to extract and sell their data.
这样的相关利益群体其中也包括企业。现在个人数据已经成为如此宝贵的资产，以致于企业创建保护而非利用用户私人信息的压力越来越大。尤其值得一提的是，网民要求企业停止再用令人费解且墨守成规的服务协议迷惑用户，以便对个人数据进行提取和销售。