On the fully commercial side, the mobile revolution is creating a logistics revolution in farm-to-retail marketing. Farmers and food retailers can connect directly through mobile phones and distribution hubs, enabling farmers to sell their crops at higher “farm-gate” prices and without delay, while buyers can move those crops to markets with minimum spoilage and lower prices for final consumers.
在完全商业化那方面，移动电话的革命带来了从农场直接到零售商之间的市场后勤方面的革命。农民和粮食零售商之间通过手机和发货中心就能直接联系，这使得农民能够以较高的“出场”价格销售他们的粮食，而且购买商家也能以最低的损耗把粮食运往市场并以较低的价格出售给终端客户。