First organized in Sydney, Australia, in 2007 by the local chapter of the World Wildlife Fund, its popularity and the level of participation (both individual and official) that generates has exploded in recent years – to the point that there is barely a corner of the earth that the campaign hasn’t touched. As Greg Bourne, CEO of World Wildlife Fund in Australia, put it: “We have everyone from Casablanca to the safari camps of Namibia and Tanzania taking part.”
姑且不论其他意义，“地球一小时”肯定是人类能想象出来的最成功的大众行为艺术之一。2007年，它在澳大利亚悉尼搞了第一次，由世界自然基金会（WWF）悉尼分会发起，近年来，它的流行程度和（个人与政府的）公众参与度呈爆炸式增长，以至于其足迹几乎遍及世界各个角落。正如WWF澳大利亚分会CEO格雷格·伯恩（Greg Bourne）所言：“从卡萨布兰卡的大饭店到纳米比亚、坦桑尼亚的狩猎营地，都有人参与我们的活动。”