Of course Facebook is manipulating its users – just like all companies that use advertising to induce consumers to crave a double cheeseburger, a sexy dress, or a sexy partner. Whether it is done through targeted advertisements based on a search history or billboards on a public highway, the (intended) result is the same.
当然Facebook的确在利用自己的用户——这一点与做广告诱导消费者渴望双层吉士汉堡、性感连衣裙或者性感伴侣的企业并没有什么不同。无论通过基于搜索历史的定向广告还是高速路边的广告牌，企业（想要达到的）效果都没有什么不同。