Only a tiny proportion – as little as 1% – of the premium that we pay for a FAIRTRADE chocolate bar will ever make it to cocoa producers. Nor is FAIRTRADE necessarily a guarantee of quality: because producers get a minimum price for fair-trade goods, they sell the best of their crop on the open market.
斯德维尔还指出，消费者也遭到了愚弄。我们为一个公平贸易巧克力所支付的额外费用中只有极少比例——1%——最终到了可可种植者手里。此外公平贸易也不意味着优质：因为种植者可以以一个最低价来出售公平贸易产品，于是他们转而把最优质的产品拿到公开市场上销售。