Restaurant chains such as McDonald’s, for example, have transformed agriculture around the world with their homogenizing requirements for meat, bread, potatoes, and the like. Under the assumption that consistency equals quality, variation in the size or color of, say, tomatoes has come to be considered bad (unless one calls them “heirloom” tomatoes and emphasizes their uniqueness).
比如，麦当劳等食品连锁店通过其均质化的肉、面包、土豆等原料的需求改变了全世界的农业。在一致性等于质量的假设下，大小和颜色异常的（比如）西红柿被认为是劣等的（除非有人称它们是“传家宝”西红柿，强调它们的独特性）。