But in its rush to make money, the company seems to have been greedy – and pretty tone-deaf – in its response to critics. The critics may not represent the majority of users, but they deserve a polite and considered response. And when the company does screw up – as with Beacon and more recently its plans for user data-sharing with favored vendors such as Pandora – it needs to show more humility.
但在忙于攫取利润的过程中，该公司在回应外界批评方面似乎有点吝啬——以及闭目塞听。那些批评可能不代表大多数用户的意见，但也应该得到礼貌且严肃的回应。而当该公司在其广告系统Beacon方面遭遇挫折，最近又与Pandora这类专属供应商在用户数据分享方面闹翻之时， 企业就需要表现得更加人性化了。