Much the same is true for organizations like FIFA. When sponsors like Coca-Cola or Adidas believe that their reputations will be tarnished by association with an organization engaged in corrupt practices, they will take their brand-management dollars elsewhere.
FIFA等组织也是如此。当可口可乐和阿迪达斯等赞助商认为它们的名誉因为与从事腐败的组织有染而受到影响，它们将把品牌管理预算投向别处。