Embedding Europe’s cultural and ethical background in goods and services that reflect these values would not only set the European economy apart from the rest of the world, but would also strengthen these values globally. Perhaps the most urgent example is Europe’s moral leadership on climate change, which, supported through policies such as the Lisbon Strategy, should be translated into technical leadership and early entry into lucrative markets for low-carbon products.
将欧洲的文化和种族背景融入到反映出这些价值观的商品和服务中不仅能使欧洲经济在世界上独树一帜，还会在全球范围内强化这些价值观。可能最急迫的例子莫过于欧洲在气候变化上的道德领导力。在“里斯本战略”等政策的支持下，它应该被转化为技术领导力和率先进入低碳（排放）产品的诱人市场的行动。