Business loved the first paper, because it shifted the conversation from how much executives were paid (a very controversial topic) to how they should be paid (a more technical and less contentious issue). And, since companies cannot make executives pay out of their pockets for bad performance, the shift in focus ended up justifying an increase in pay.
商界喜欢前一篇文章，因为它将高管获得多少薪酬（争议话题）转移为应该获得多少薪酬（技术性更强、争议更少的问题）。此外，由于公司无法因为表现不佳而让高管把薪酬吐出来，这一话题的转移最终可以用于证明加薪的正确性。而后一篇文章就没有类似的惊喜之处，因此默默无闻地堙没了，尽管其中不乏重要洞见。延森是一位大名鼎鼎的诚实研究者，大可以随心所欲地撰写关于这一问题任何一面的文章。但两篇文章引用率的天壤之别不啻于对年轻学者的一个警示：要想在专业上出人头地，应该把屁股放在哪里显而易见。