This is particularly true of public-facing organizations. Football clubs across Europe are not only donating money, but also taking concrete steps to encourage a welcoming atmosphere, with welcome banners, training camps for refugees, and, in the case of Bayern Munich, language lessons.
商界在塑造社会对难民的态度方面也扮演着重要角色。面向公众的机构尤其负有这方面的责任。欧洲足球俱乐部不仅捐赠资金，还采取具体措施制造欢迎氛围，像打出欢迎横幅、开办难民训练营，拜仁慕尼黑还为难民开设语言课。