Beyond enabling individual Internet users to monetize their data, this model would benefit data buyers by connecting them more closely to consumers – not least by diminishing the mistrust that can arise when users are not complicit in the sharing and use of their data. Indeed, firms that acknowledge that personal data are personal property will be in a better position to build relationships with individual consumers, thereby gaining deeper insights into their specific needs and desires.
除了能让个体互联网用户将自己的数据货币化，该模式还能让数据买家与消费者联系更加紧密，从而从中获益——减少用户不同意共享和使用他们的数据时所可能产生的不信任感。事实上，认识到个人数据是个人资产的企业将更有利地建立与个体消费者的关系，从而更深度地了解消费者的具体需要和渴望。