Befitting the continent’s strong macro trends, the survey found a high degree of optimism among urban African consumers: 84% of respondents expect their households to be better off in two years. Sub-Saharan Africans are the most optimistic – 97% of Ghanaians, for example, expect to be much better off in two years.
与该大陆强劲的宏观趋势相一致的是，研究发现非洲城市消费者中存在着高度的乐观情绪：84%的受访者预计自己的家庭收入将在两年内变得更好。撒哈拉以南非洲的人最为乐观——97%的加纳人预计将在两年内过得更好（而该数字在北非人则暴跌到仅有10-15%，这无疑源自于该区域最近政治乱局所带来的不确定性）