But marketers also regularly test users’ emotional reactions to less explicit aspects of their products, from the color of their packaging or their placement in the store to their celebrity spokesperson. And they lure consumers into paying more by offering an over-priced option that makes anything less expensive seem reasonable.
当然，广告的影响是显而易见的。但营销人员也定期测试用户对其产品相对隐性方面的情绪反应，从包装颜色或摆放位置到聘请的明星代言人。他们通过推出一款高价产品让其他产品显得相对便宜而诱使消费者掏更多钱购物。