Alan Greenspan, the former chairman of the Federal Reserve Board, was hardly an inspirational speaker, but markets and politicians hung on his every word, and he tailored the nuances of his language to reinforce the direction in which he wanted to lead monetary policy. Unfortunately, as the financial crisis of 2008 demonstrated, it would have been better if Congressional committees had pressed him to communicate more clearly.
但口才和鼓舞人心的词句并不是领袖们赖以组织和为追随者创造价值的唯一沟通方法。前美联储主席阿兰·格林斯潘就很难称得上是一位鼓舞人心的演说家，可市场和政治家们却热切关注他所说的每一个字，而他也刻意在语言中体现出细微差别，并以此来凸显符合他希望的货币政策发展方向。但遗憾的是，2008年金融危机表明，如果当时国会委员会迫使他明确表达自己的想法，也许就不会出现现在这样的糟糕情况。