The aura of a brand is easily destroyed. One reaction has been to look for radically new marketing strategies, as in the case of the up-market Jimmy Choo brand of women’s shoes, now to be sold in a simpler guise by the low-price mass retailer Hampamp;M.
高价和奢侈的品牌在2008年的最后一个季度里惨遭大折扣浪潮的重击。一个品牌的氛围轻易就被摧毁了。应对策略之一是寻找尖端的新型销售策略，例如Jimmy Choo旗下的高端女鞋品牌现在扮相简朴，由低价批发商Hampamp;M.来销售。