In their research, Quy Huy and Andrew Shipilov of INSEAD have shown that business leaders who use social media build so-called “emotional capital” within their employees. This helps leaders to develop and maintain human bonds with a large group of people, despite the power gap, while making it easier for employees to identify with the organization.
私人企业也可以从理解iCrowd政治中获益。INSEAD的胡伊（Quy Huy）和施皮洛夫（Shipilov）的研究证明，使用社交媒体的商业领袖能够在员工中间建立所谓的“情感资本”。这有助于领袖发展和维持与一大群人的人际关系，尽管他们之间的权力有别，与此同时，也可以让员工更用以地认同组织。