For example, if a company that produces a generic consumer good like food, or even cars, sells less in Russia than it did before, one should not necessarily count the reduction as a loss. After all, if such goods have a global market, a loss of sales in one market can be compensated by higher sales in another.
从经济学家的视角看，一个关键点是出口销售的损失在本质上并不是成本。比如，如果某生产一般消费品的公司——如食品公司，甚至汽车公司也是如此——对俄销售较以前有所下降，你并不一定要把这一下降记为损失。毕竟，如果产品面临全球市场，那么一个市场的损失可以通过另一个市场销售的增加弥补。