Xtify lets its users – mostly small retailers and service providers – offer real-time pricing or discounts with the added precision of targeting by real-time geo-location. With Xtify, service vendors can appeal to customers who are conveniently placed in both space and time – so they can come in now for, say, a discount latte.
Xtify让它的用户——主要是小零售商和服务供应商——提供实时报价或折扣，并利用实时地理定位技术来增加顾客投放的精确性。通过Xtify，服务供应商能够吸引那些在空间和时间上都能够方便到达的顾客——因此这些人能立刻前来购买。比如一杯打折的拿铁咖啡。虽然拿铁的制作原料随取随有，但商店的空间以及咖啡制作者的劳动却是消逝性资产。而Xtify要面对的挑战则是软件的推广问题；用户需要在他们的手机上安装特定的软件，才能让从指甲修饰师到机场按摩师的其他人找到你。