At such events, the promise that participants will learn something that they could not learn elsewhere and meet people they want to know is sufficiently credible to make the audience willing to pay and to motivate the speakers to join for free. These events bring together market leaders, who in real-time discussion among themselves and with the audience generate a new understating of their industry’s evolution, guided by a moderator who provokes the silent and silences the needlessly provocative.
我个人认为最有效也最有意义的第三种模式酷似大型研讨会，发言人和听众双方都积极参与其中。与会者在此类活动中能学到别处学不到的东西并与希望结识的人见面，这足以让听众愿意付费，发言人愿意免费参与。此类活动让市场领袖汇聚一堂展开实时讨论和听众互动，从而对行业发展达成新的认识。此类会议往往由主持人负责打破沉默及控制不必要的言论挑衅。