Now Rumsfeld finally realizes the importance of winning hearts and minds, but, as The Economist put it, “a good part of his speech was focused on how with slicker PR America could win the propaganda war.” In other words, in blaming the media for America’s problems, Rumsfeld forgot the first rule of marketing: if you have a poor product, not even the best advertising will sell it.
现在，拉姆斯菲尔德终于认识到赢得人心的重要性，但是，正如经济学家杂志所指出的那样，“他讲话的大部分集中在美国如何运用滑头的公关赢得宣传战争”。换言之，拉姆斯菲尔德在把美国的问题归咎于媒体的时候，他忘记了市场营销的首要法则，那就是如果你的产品不佳，即使是最好的广告也无法让它畅销。