With rapid economic growth have come more prosperous consumers – and vice versa: 45% of Africa’s total GDP growth in the 2000’s (before the financial crisis erupted in 2008) came from consumer-related sectors of the economy. It is expected that, by 2020, more than half of African households – almost 130 million – will have discretionary income to spend (or save), up from 85 million today.
伴随迅速经济增长出现的则是更富裕的消费者，反之亦然：2000年代（2008年金融危机爆发之前）非洲GDP总增长的45%来自于经济中与消费者有关的部门。预计到了2020年，超过一半的非洲家庭（差不多1.3亿）将拥有可支配收入以供消费（或储蓄），而这个数字目前约为8500万。