The challenge is thus to build systems that feel appropriately personal, without making users feel violated or uncomfortable. At the same time, they should not be presented as being more human than they are.
因此挑战就在于如何构建一个既让人感觉恰到好处地个性化，也不致让用户感觉受侵犯或不适的系统。与此同时，这些系统也不应被宣传得比其实际上更为拟人，不然用户的预期就会与企业能提供的服务发生割裂。