The exceptions to this state of affairs are when the Party initiates a propaganda campaign, such as the one associated with the turnover of Hong Kong in 1997, or the more recent anti-Falun Gong blitzkrieg. At such times, directives are issued to produce programming with specific ideological content, and such shows - dubbed renwu (duties) - are perfunctorily overseen by TV producers, after which the more bottom-up mode returns.
这种情况的例外是当共产党发动如有关1997香港回归和最近的反法轮功的闪电战一类的宣传攻势时。在这种时候，共产党就会下达指令制作含有某种特殊意识形态内容的节目。这些节目-称为"任务"-被制片人马马虎虎地对付过去，任务完成之后，节目流程又回到那种更为自下而上的模式。