When the world’s biggest companies and most well recognized brands take seriously their responsibility as buyers, sellers, and manufacturers and make a firm commitment to act on core values, others tend to follow – or risk being left behind. Those that operate in an ethical manner and seek to improve the lives of all who are associated with the manufacture, marketing, and distribution of their products will benefit from kudos, more business, or simply not being singled out as a bad actor.
当全世界最大的公司和最驰名的商标认真对待它们作为买家、卖家和制造商的责任，坚定致力于维护核心价值，那么其他公司也会跟进——否则就会被淘汰。那些以高道德标准精英、寻求改善所有与产品制造、营销和分销相关的人的生活的公司将会赢得信誉和更多的生意，而就算只是不再名列坏公司名单，也会让它们受益良多。