By working with governments, international organizations, and civil society, companies are addressing major challenges like social integration, and creating the necessary systems to provide education and health care to those who need it most. These companies are implementing the stakeholder concept on a micro and macro level, answering to the demands of their employees, customers, and communities, and thus strengthening their brands.
幸运的是，越来越多的企业具备社会责任感。通过与政府、国际组织、公民社会合作，企业开始协助处理如社会融合这类的重大挑战，创建必要的体系为最急需帮助的人提供教育和医疗资源。这些公司正在微观和宏观层面上实施利益相关者的概念，回应员工、客户、社区的要求，从而强化它们自身的品牌。