Different products and categories enter the “hot zone” at different moments: those with low price points, such as snacks and beverages, typically take off relatively early; beauty products somewhat later; and luxury goods, such as branded fashion, later still. Not surprisingly, in most African markets, few categories have entered the slower-growth “chill-out” zone.
不同的产品和品类会在不同时刻进入“热销期”：那些消费者心理价位较低的，例如小食和饮料，一般会较早启动；而美容化妆产品会迟一点；包括品牌服饰在内的奢侈品则更加迟缓。不出所料，在大多数非洲市场，只有少数商品已经进入了“冷却期”