Central to these companies’ success has been their understanding of a fundamental trend affecting nearly all industries: individual empowerment through the Internet, app technology, digitalization, and social media. Most traditional companies, meanwhile, remain focused on their macro environment, at the expense of responding adequately to the new micro-level forces in play.
这些公司成功的核心是它们对影响几乎所有行业的根本趋势的理解：通过互联网、应用技术、数字化和社交媒体实现的个体赋权（individual empowerment）。与此同时，大部分传统公司仍注重宏观环境，其代价是无法充分应对新的围观层面的力量。