Early in my career, this reaction troubled me; it made me wonder whether I had, in fact, overlooked something obvious. But, as my experience with entrepreneurial innovation has grown, I have realized that the response is rooted in the fact that most people are trapped in a specific doctrine, which obscures the innovative solutions that lie beyond its borders.
但这种进展造成的反应往往更加有趣：“这么显而易见的问题以前怎么没有人认识到？”这种想法曾在职业生涯初期带给我很大困扰；让我不禁怀疑自己是不是忽略了某些显而易见的因素。但随着突破性创新经验的积累，我逐渐意识到这是因为多数人都受到特定教条的束缚，于是让教条以外的创新方法变得遥远而模糊。