By contrast, companies whose managers believe that a competitive marketplace is no place for ethical behavior will suffer if and when consumers take their business elsewhere; government regulation and fines force them to act; or they become unable to attract an educated and ever-more discerning workforce. All of it – the constant scrutiny, the bad press, the tarnished reputation – will hit their long-term stock prices.
相反，如果公司管理者认为竞争性市场不是一个讲道德的场所，那么消费者可以和其他公司打交道；政府监管和罚款会强迫它们采取行动；它们也将无法吸引受过教育、辨别力日益增强的劳动力，因此而蒙受损失。所有这些——不断的监督、负面报道、名誉扫地——将影响它们的长期股价。