If they are to make progress, they must move beyond simply providing apps and online banking. Their aim should be holistic engagement of clients, who seek not only convenience and security, but also more control over their financial destiny.
银行也在适应，但动作更慢也更犹豫。如果它们要想有所改进，就必须跳出只是提供应用和在线银行的窠臼。它们的目标应该是客户的全盘参与——客户不仅追求便利和安全，也追求更多地掌控他们的金融命运。