Piñera benefited from his own critical stance towards the military government, and from an electoral campaign that emphasized the liberal much more than the conservative aspects of his coalition. Instead of vindicating Pinochet and appealing to traditional Catholic values, Piñera offered a centrist vision of change that included more rights for homosexuals and an emphasis on social issues (in a country that, even after 25 years of strong growth, remains very unequal).
皮涅拉得益于他本人对于军政府的批评立场，同样得益于宣传其联盟自由面远多于保守面的竞选活动。皮涅拉并没有依靠替皮诺切特辩白来迎合传统的天主教价值观，而是提出了中庸的改革路线，包括赋予同性恋者更多权利和加强对社会问题的关注（智利甚至在长达 25 年的强劲增长之后，不平等现象依然非常严重）。