When people acquire expensive cars, designer clothing, and opulent houses, they generally seek social recognition. When couples or friends give gifts to one another or take vacations together, they perform economic transactions inspired by affiliation and care.
这一联系显著地存在于大部分个体的经济交易的深刻社会影响（social significance）中。当人们购买昂贵的汽车、定制服装和豪宅时，他们总体而言是在寻求社会承认。当夫妻或朋友彼此送礼物或共同度假时，他们在通过亲密关系和关心做经济交易。