We are also working on a project along these lines, reaching out to target populations with two-way new media such as the Internet and mobile phones, rather than harangues in newspapers and TV. Imagine a program where pregnant women could sign up by cell phone for weekly reminders and updates, and to answer questions such as, “Is the baby kicking?”
今天，那类信息被称为“健康生活方式倡导。”我们也在推进这方面的计划，借助互联网和手机等双向新媒介接触目标群众，而不是在报纸和电视上喋喋不休。比如孕妇可以注册保健计划，通过手机收取每周内容更新和提示，并回答类似，“孩子是否在动？”等问题。如果她回答没有，她可能会被转到当地诊所接受治疗。