If passive data are worth hundreds of billions of dollars when sold by third parties, the data that individuals choose to share – reliable, honest insights into their motivations as consumers – should be worth much more. By recognizing the individuals behind the data, companies can access and share in that value, within a fully inclusive data economy.
如果第三方出售消极数据可以获得数千亿美元，那么个体选择共享的数据——它们是洞察身为消费者的个体的动机的可靠、真实的信息——应该更有价值。在充分包容的数据经济中，公司可以通过认识数据背后的个体获得和共享这一价值。