The tourism industry has been directly hit by people refraining from travel, and the abundant hot springs in the Tohoku region, normally popular with tourists and totally unaffected by the earthquake or tsunami, have become a victim of the disaster. Similarly, the baseless rumor that all of Japan is soaked in radiation has caused tourism from abroad to plummet.
但今天这种深厚情谊和悼念心态已经导致消费急剧萎缩。人们暂停出游直接打击了旅游业，平常深受游客喜爱的东北地区丰富的温泉资源虽然根本未受地震或海啸影响，但仍然沦为了这场灾难的牺牲品。同样，日本全境浸泡在辐射中的毫无根据的传言已经导致外国游客数量急剧下降。