Once a company identifies which users have the most influence – well-known bloggers, for example – it may offer them better treatment, in the hope that they will recommend the service. Website startups may even want to check their users’ profiles on the Angel List database of angel investors, viewing them as a potential source of financing.
有些Intercom的客户希望知道他们自己的使用者们究竟有多少个推特粉丝，以便确定这些人是否是有价值的“意见领袖”。一旦一个企业定义出哪个用户最具影响力——比如知名博主——他们就会相应提高其待遇。网络新企业甚至希望在“Angel List”天使投资人数据库里查找其使用者的介绍，并将其视为潜在资金来源。