Currently, Web advertisers and publishers say that their businesses depend on their ability to track people and collect and resell the data that they gather. They argue, further, that it is too complicated to respect individuals’ preferences, too difficult to tell them how their data is being used, and pointless to treat them as individuals.
当然，没有人能界定或保证隐私。但个人应该能有机会控制信息应用，而需要信息的机构则可以与之协商。目前，网络广告商及出版商表示其业务有赖于个人信息的追踪、搜集及转售。他们还提出尊重个人偏好太过复杂、履行信息应用告知义务过于繁琐，以一对一方式处理个人隐私是毫无意义的。