Communities united around an issue and found a voice on Facebook. There was a massive conversation going on, and BP was neither a part of it nor able to control it via traditional communication-management methods.
墨西哥湾漏油事件改变了这一切。人们为应对突发事件而团结起来，在Facebook上表达心声。Facebook上进行着庞大的对话，BP既没有参与也无法通过传统沟通管理方式来控制对话内容。