The idea behind FedEx was simple and compelling: The cost of complexity was higher than the cost of air transport, so the company would ship all its packages overnight to Memphis, Tennessee. By radically simplifying the myriad combinations of start and end points – the only routes were to and from Memphis – all of the packages could be delivered the next day reliably.
联邦快递的理念既简单又令人信服：复杂的成本高于空运，因此这家公司把所有包裹连夜运往田纳西州的孟菲斯。这样出入孟菲斯就成了公司唯一一条线路，从根本上简化了始发点和目的地的无数组合，因此所有包裹都可以在第二天确定无疑的交付。