That was true of his relations with the public, but Johnson could be magnetic – even overwhelming – in personal contacts. One careful study of presidential rhetoric found that even such famous orators as Franklin Roosevelt and Ronald Reagan could not count on charisma to enact their programs.
而肯尼迪遇刺后的继任者林登·约翰逊则哀叹自己缺乏魅力。这在他与公众的恶劣关系中可见一斑，但在人脉经营方面约翰逊却有极大吸引力——甚至可是说是压倒性的。一项针对总统修辞学方面的详细研究也证明即便是富兰克林·罗斯福或者罗纳德·里根这样的著名演说家都无法仅靠个人魅力来推动政策项目。