According to the popular business writer Daniel Pink, giving meaning or sense to a product or a service is increasingly becoming the main source of added value. This is all the more true as Asian universities turn out vast numbers of engineers and other knowledge workers who are just as qualified as their European colleagues, and as brilliant in technical design as they are in optimizing the manufacturing process.
公司们也显然承认这一点。据颇受欢迎的商业作家Daniel Pink称，给某种产品或某项服务赋予意义或诉求正日益成为附加值的主要来源。随着亚洲各大学培养出大量的工程师，这一点更加凸现出来。这些专业人员绝不输于其欧洲的同事，并且不论是在技术设计还是在制造流程优化方面都同样出色。