Indeed, branding and intellectual property issues will become increasingly “complicated” for hardware, just as they are now for software and content. Many people will have to shift from controlling design to offering better services to make money, or perhaps band together under a particular brand known for some other quality.
事实上，品牌和知识产权问题对硬件来说将变得日益“复杂”，一如今天对软件和内容。许多人将不得不从控制设计以提供更好的服务转向，或者集中于某个以其他品质闻名的品牌之下。