Over the years, I watched as more and more markets picked up two related concepts: time-based pricing and more efficient use of so-called “vanishing assets” – or capital goods that generate revenue only as they are used. In the old days, before computers, it was hard to manage complex pricing – or, for that matter, to reach the right customers with specific time-based or location-based offers.
从那以后，我看到两个相关联的概念在越来越多的市场上流行：基于时间的定价以及对所谓“消逝性资产”的更有效利用——“消逝性资产”指的是那些只有被使用才能产生收益的生产资料。在没有电脑的年代，综合性定价是很难实施的——或者具体来说，很难为基于特定交易时间和地点的报价找到合适的顾客。而酒店和航空业就是专门的例子：这两个行业的业务都依赖于对资本资产的分摊使用。