Firms should use their core competencies to help find solutions to today’s most pressing social problems. In other words, beyond serving its own stakeholders, a company should accept its own role as a stakeholder in our collective future – a sort of quid pro quo for its license to operate.
但企业社会责任不仅限于公司如何做生意。公司应该使用他们的核心竞争力来解决当今最紧迫的社会问题。换句话说，除了服务于自己的利益相关者，公司应该接受自己作为我们共同未来利益相关者的角色——一种对其“经营许可”的补充。