The first is to produce a network effect, so that buyers and sellers find one another often enough and rapidly enough to make a business sustainable. Second, the platform must create trust – in the product or the service – on both sides of the transaction.
作为所有电子商务的基础，数字化平台需要满足两个相关的挑战。首先是产生网络效应，让买家和卖家足够频繁、迅速地找到对方，使一个商业模式得以可持续发展。其次，该平台必须在产品或服务中为交易双方建立互信。