Indeed, the domestic crackdown on human-rights activists undercut the soft-power gains of the 2008 Beijing Olympics. And the benefits of the 2009 Shanghai Expo were rapidly undermined by the jailing of Nobel Peace Prize laureate Liu Xiaobo and the television screens around the world broadcasting scenes of an empty chair at the Oslo ceremonies.
事实上，在国内镇压人权活动家破坏了2008年北京奥运会带来的软实力进步。而2009年上海世博会带来的软实力进步又因为诺贝尔和平奖得主刘小波被捕和奥斯陆颁奖现场空荡荡的座位画面而消失殆尽。营销专家称之为“自己打自己的脸”。