It is based on culture, political ideals, and policies. When you persuade others to want what you want, you do not have to spend as much on sticks and carrots to move them in your direction.
软权力是一种通过吸引他人而不是通过威胁和收买达到目的的能力。它是一种基于文化、政治理想和政策的能力。当你要说服他人接受你的抱负时，你并不需要采用大棒加胡萝卜的方式使人与你同路。