Taking advantage of the worldwide sushi boom, Japan needs to emphasize that “real sushi requires Japanese rice,” branding it an exclusive product. Skeptics should note that Italy has already succeeded in this, with top-tier restaurants around the world advertising that they use genuine Italian pasta.
大米也是如此。有传言称，某中国领导人的妻子访问日本时购买了成吨的美味日本大米。借寿司风靡世界之东风，日本需要强调“正宗寿司必用日本大米”，把它包装成独家产品。质疑者将指出，意大利早就这么做了，全世界顶级餐厅都宣传说它们使用正宗意大利面。