They will not regard meeting people where they are as a way to manipulate them, but as an opportunity to hear what they are saying. Their first impulse will not be to figure out how to use modern means of direct communication to persuade customers, employees, and other stakeholders to think and do the things that they want them to think and do.
接受新现实、将其视为机遇、抵制住“管理”或逃避倾向的企业领导者将拥有竞争优势。他们不会借见面之机操纵当地民众，而是聆听他们的诉求。他们的第一反应不是找到如何利用现代直接沟通工具说服客户、员工和其他利益相关者同意他们的想法和做法。相反，他们会切实做出改变——并因此获得好处。