Both approaches need strong senior management support, because they can succeed only in a culture very different from the more controlling, hierarchical R&amp;D environment that remains prevalent today. They also require much more active management of, and communication about, a company’s unused intellectual property (IP).
以上两种途径都需要企业高层管理层的有力支持，因为实施这种战略需要一种完全不同的文化环境，这种文化完全不同于现今占主导地位的以控制和分级制为特征的研发环境。另外，对一家企业未使用过的知识产权（IP），还需要进行更多积极的管理和交流。