Knowledgeable participants expect the new retail model to be an integrated form of online and physical retail, each modified by the presence of the other. Think again of the 3D printing model, a potential form of demand-driven mass-customization, and its combination with online mobile payments systems and social media.
事实上，在线零售似乎在加速总体消费市场的扩张。聪明的参与者预期新零售模式将是集成了在线和实体零售的形式，并且两种方式相得益彰。再次以3D打印模式为例，这是需求驱动型大规模定制的潜在形式，可以与在线移动支付系统和社交媒体相结合。将采购和物流与零售相结合将成为第三只脚。