Suggest new habits to replace old ones. Let people see how they are being manipulated already by advertising, product formulations, and the media to buy more, consume more, and want more.
我们的方式是用安全的选择取代诱惑。给人们经验法则而不是产品手册。用新习惯取代旧习惯。让人们看到自己是如何被广告、产品配方和媒体控制、从而买得更多、消费得更多、想要更多。