While the power to make one’s own choices is appealing in theory, the sheer number of options can be exhausting and disorienting – not least because of the pressure to make the “right” choice. As Barry Schwartz has pointed out, choices are an opportunity for regret.
虽然理论上自主选择权有吸引力，但单是选项数量之多就足以令人头昏脑胀、筋疲力尽——尤其还面临着压力需要做出“正确”的选择。巴里·施瓦茨就曾经指出，选择为后悔创造了可能性。当无法控制的力量导致我们不快乐时，我们至少不会为让自己陷入那样的境地而对自己感到气愤。