That includes everything from nutritional information and baby care, to (ultimately) records of each person’s own health and treatments, and it starts with using new media to reach people where they live, with content that’s relevant. In the Soviet Union, they used to call this “sanitary propaganda,” but it was widely disregarded. One Russian friend told me, “Whenever we would read an article about the health dangers of butter, we would immediately run out and buy as much butter as we could find, because we knew it meant there would be a butter shortage.”
这涵盖从营养信息、幼儿护理到个人自我健康和诊疗记录的方方面面，第一步可能是采用新媒介与人沟通相关的医疗信息。在苏联，人们曾称之为“卫生运动”，但当时人们的反应并不积极。一位俄罗斯朋友对我说，“每当我们看完一篇讲述黄油健康危险的文章之后，我们会立即出去购买尽可能多的黄油，因为我们知道这意味着黄油会供不应求。”