To be sure, a major barrier to incorporating ESG criteria into investment decisions remains: many investors – including 54% of the respondents in the Morgan Stanley survey – believe that doing so could lower the financial rate of return. But there is mounting evidence that this is not the case, with several recent studies indicating that sustainable investments do as well as – or even outperform – traditional investments.
平心而论，阻挠将ESG标准纳入投资决策的一个主要障碍仍然存在：许多投资者——包括摩根士丹利调查的54%的受访者——认为这样做可能降低财务回报率。但越来越多的证据表明并非如此，一些最新报告表明，可持续投资和传统投资表现一样出色，甚至更胜一筹。