More mature firms have phased in formal protocols, with ethics officers, risk committees, and other structures that oversee how data are collected and used, though not always successfully (indeed, they often depend on trial and error). Small new companies may have neither such protocols nor the people – for example, independent board members – to impose them.
成熟的企业已开始建立规程，虽然并非总能奏效（实际执行时往往依靠试错），但安排了专门的道德官员、风险委员会和其他机构对如何搜集和利用信息进行监管。新成立的小公司可能既无规程也无执行人员——如独立董事。如果出现严重的道德过失，无论商业模式多么前途无量，很多消费者也可能不再使用这项服务。