This development is critically important for consumer companies. Urban household spending in Africa is increasing twice as fast as rural spending, with urban per capita incomes, on average, 80% higher than those of countries as a whole.
对消费企业来说这一发展是至关重要的。非洲城镇家庭的支出增长速率是农村家庭的两倍，而城市人均收入要比全国整体水平高出80%。