What these companies must recognize is that over time they may not be able to survive a steady stream of privacy gaffes – whether the result of their own mistakes or guilt by association – and constantly changing rules. (In this sense, Facebook is a rare exception.)
而这些企业必须意识到随着时间的推移它们可能会被一大堆私隐丑闻——不管是出于自身失误还是受到牵连——以及不断改变的规则所击倒（在这方面脸书是个罕见的例子）。虽然对客户需求的了解将需要多做一点工作并经历一些尴尬，但选择直接开诚布公地去咨询客户的企业将得到长远获利。