Each potential innovator faces a large upside, but also a high degree of risk. If the innovation is successful, its pioneer reaps a large gain, as does society at large.
想一想新技术是如何发展的。每位潜在创新者都面临巨大的潜在收益，但也承担了巨大的风险。如果创新成功，开发者就能斩获巨利，社会整体也能得到巨大好处。但如果创新失败，创新者就倒霉了。在所有正在酝酿的新思想中，只有少数能取得商业成功。