Then there’s HealthRally, which uses insights from behavioral economics to motivate people to achieve their own health and wellness goals. The basic insight is that owing something to your friends is a far more powerful incentive than getting something for yourself.
此外还有间叫HealthRally的公司，该公司利用行为经济学的理念来激励人们实现自身的健康和保健目标。其基本理念就是对朋友的亏欠比为自身的牟利具有更强大的激励作用。