Because they deal with animals, shortcuts cannot be taken, and there are limits to mechanization, particularly in creating the type of beef that Japanese consumers demand. Whereas ranchers in Australia and the US have huge herds of cattle, Japanese ranchers raise each individual cow on beer and massages.
日本农场主确实需要时间作出调整。他们面对的是动物，不能走捷径，机械化程度也十分有限，特别是在生产日本消费者需求的牛肉方面。澳大利亚和美国的农场主拥有巨大的牛群，而日本农场主的牛是单独饲养，喝啤酒、享受按摩。因此，日本牛肉不可能从价格上竞争，而需要强调质量，最可行的办法是通过大大改进的品牌宣传和营销。