If you routinely buy such foods, you are among LOHAS (Lifestyles of Health and Sustainability) consumers – the health food industry’s cherished demographic base. You buy low-carbohydrate products, energy and nutrition bars, vitamin- and mineral-fortified foods and beverages, soy foods, and practically anything with a health claim.
近年来，“较小恶”和功能性食品的销售一片风光，2004年在美国的销售额达到了850亿美元。如果你经常性地购买这类食品，你就是“乐活族”消费者—健康食品业最为珍视的顾客群体。你购买低碳水化合物产品、能量和营养条、强化维他命和矿物质的食品和饮料、大豆食品和几乎任何具有健益特点的食品。