Since the late 1970’s, and especially during the 1980’s and 1990’s, Berlusconi's three private TV channels have portrayed a false and illusory model of quick success, as seen in American soap operas such as “Dallas.” Since the 1990’s, his channels broadcast “Big Brother” and Italian variety shows dominated by male comedians, musclemen, and scantily clad young girls, popularly known as “veline.”
20世纪70年代后，特别是20世纪八九十年代，贝卢斯科尼的三家私人电视台一直在宣传像美国肥皂剧《达拉斯》中那样一种虚幻的快速成功模式。从20世纪90年代起，他的电视台就开始播放意大利杂耍，里面充斥着意大利喜剧男星、打手和几乎一丝不挂的被称为“伴舞女郎”的年轻女孩子。