We know from international experience that online shopping undermines hypermarkets more than neighborhood stores, which often offer home delivery, credit, and the reassuring familiarity of personal relationships. A local shop may be able to use the Internet to tailor more precisely its selection of goods to its customers’ tastes.
但这一改变也为小商店开启了机会之门。我们从国际经验中可以知道，在线购物对超市的影响大于社区商店，后者通常可以提供送货上门、接受赊销，并可以作为维系个人社会关系的场所。本地商店还可以利用互联网根据客户口味定制更精确的物品种类。