In the United States, President Barack Obama’s election campaigns recognized this opportunity, using social media extensively to communicate political messages, and to energize and mobilize supporters. Once in office, Obama launched the White House app, designed to give citizens a new way to connect with their leaders in Washington, including updates on the latest events, insight into administration initiatives, and access to high-resolution photos and live streams of White House events.
在美国，总统奥巴马的竞选活动就认识到了这一机会，利用社交媒体全面地传播政治消息以及激发和动员支持者。当选后，奥巴马推出了“白宫”（White House）应用，该应用为公民提供了与华盛顿领导人沟通的新方式，及时更新最新事件、深度了解政府措施，还能获得高分辨率的白宫实时照片和现场直播。