These temptations have always been present, but “hard” news could be supported by constituency-pleasing sections, advertiser-pleasing features and product reviews, news-you-can-use sections replete with ads for related goods, and, of course, the classified ads.
商业因素给包括新闻及评论机构在内的新闻业以诱惑的形式带来三重挑战：歪曲新闻以取悦而不是客观地告知读者，并以此来吸引广告客户；歪曲新闻直接吸引广告客户；歪曲新闻为所有者的政治或商业利益服务。上述诱惑始终存在，但“重大”新闻背后其实还可以掺杂取悦顾客的报导、取悦广告商的特写和产品评述，以及充斥着相关产品、当然还有分类广告的实用新闻栏目。