For example, in a real-world office, you can see who goes out to lunch together or gossips at the water cooler, who has a line in front of their door, and so on. Not only are many of the equivalent online activities harder to see or quantify, but things like Facebook encourage you to ‘friend’ everyone….Everyone is more popular, more intelligent, and better looking than average.
夏诺克说：“人们相信数码世界能掩盖他们对不同人的好恶，比如说，在一个现实的办公环境中，你可以看到哪些人一起吃饭或者在茶水间交流八卦，谁喜欢四处打听等等。许多在线行为不但难以观察或者评估，而且Facebook这样的软件还鼓励你将任何人加为‘好友’……每个人都更受欢迎，更聪明，比普通人更光鲜靓丽”。而Digital Mirror却反其道而行之。如果说前面的一切是一面漂亮的化妆镜，那么Digital Mirror就如同酒吧和俱乐部中的阴暗角落。