According to unpublished Ipsos MORI research that was made available to me recently, when it comes to judging a company, honesty and integrity are more important than ever. Consumer confidence is being steadily eroded by a number of factors that lead people to question the extent to which they are valued.
据我刚刚获得的尚未公布的莫利调查机构（Ipsos MORI）的研究，在评判一家公司时，诚信和正直的重要性比以往任何时候都要高。消费者信心被众多导致人们质疑自己在多大程度上被估价的因素所不断侵蚀。因此，即使我们需要公司提供越来越多的重要服务——从交通到医疗和疏散计划——但我们对它们的信任越来越少。