The most popular functional foods are soft drinks, sports drinks, breakfast cereals, snacks, energy bars, and juice drinks. About three-quarters of breakfast cereals make health claims for the whole grain or fiber that has been added to make them “functional.”
如果你想想它们销售的食品，那么这些公司对这一市场的掌控就是情理之中的。最受欢迎的功能性食品是软饮料、运动饮料、快餐麦片、小食品、能量条和果汁类。四分之三的早餐麦片都因为添加了全麦或纤维成份而具有“功能性”从而自我标榜为健康食品。