But we are also discovering behavioral economics – the human quirks and emotional urges that drive people to do things that make little economic sense. The best joke of all – that Bezos bought the Post by mistake through an errant one-click purchase (a capability patented by Amazon) – has a ring of truth to it.
恰如奥斯卡·王尔德所说，在以市场为导向的年代，价格而非价值是我们考虑的目标。但我们也见证了行为经济学——人类的怪癖和情绪冲动促使人们做出没有经济意义的决策。其中最离谱的笑话——贝索斯因为点错鼠标而错误地一键买入（这是亚马逊一项曾获专利的技术）《华盛顿邮报》多少有一点现实的味道。虽然算不上是一次错误，但也不是一次有意义的经济收购。