The company – and others like it – are not just moving into the market; the simplified investment and savings processes they offer are expanding and transforming it. According to research by the digital ad agency Fractl, approximately 85% of millennials are saving a portion of their paycheck – a larger percentage than their predecessors.
2014年上线的Acorns已经管理着650,000多个投资账户。该公司——以及其他类似公司——不但正在进入市场，它们所提供的简单化投资和储蓄过程正在扩大和改变市场。据数字广告公司Fractl的研究，大约85%的千禧一代会把收入的一部分储蓄起来——这一比例要高于他们的前辈。