What is scarce is attention, which depends on credibility – and government propaganda is rarely credible. For all of China’s efforts to position the Xinhua news agency and China Central Television as competitors of CNN and the BBC, the international audience for brittle propaganda is vanishingly small.
当今媒体业可谓信息泛滥。稀缺的关注，关注取决于可信度——而政府宣传很少有可信的。中国试图把新华社和中央电视台打造成为CNN和BBC的竞争对手，但不可靠的宣传的国际受众规模非常小。