The Bush administration promoted the premises of the Iraq war – Saddam Hussein’s non-existent weapons of mass destruction –in the familiar colorful, fast-paced, and graphics-heavy style of television advertising. Then the war itself began with the so-called “shock and awe” bombing of Baghdad – a made-for-TV live spectacle aimed at ensuring high ratings for the US-led invasion.
甚至连战争都能最作为新产品在电视上推销。布什政府利用与电视广告类似的颜色，快节奏和图片风格来推销其攻发动拉克战争的原因——萨达姆侯赛因拥有所谓的大规模杀伤性武器。然后，战争一开始就以所谓的“震慑与恐惧”的轰炸来袭击巴格达——这是为了确保群众支持美国入侵伊拉克而安排的特写镜头。