Materials may come to be one such differentiator, as illustrated by a startup called Emerging Objects. As in the world of content and software, new design brands are likely to emerge and die more quickly; the pace of change will increase and it will be harder to stay on top for long.
材料将成为区分因素，一个叫做“新目标”（Emerging Objects）对此作了说明。在内容和软件的世界中，新设计品牌或将更快地崛起和衰落；变化的节奏会加快，长时间保持领先将变得更难。