There are two primary business models for conferences: charge attendees to pay the speakers (with a margin for the organizers), or charge sponsors for the right to select the speakers and, to some extent, control the content. The concept of “native advertising” (paid advertising masquerading as editorial content) is distressingly applicable at sponsored events.
必须分清主办者的目的及其商业模式。会议的商业模式主要有两种：向与会者收费支付给发言人（主办机构从中赚取一定利润），或者让主办者交钱选择发言人，从而在某种程度上对会议内容进行控制。“原生广告” （即伪装成评论内容的付费广告）理念非常适合主办会议。