These characteristics point to a major change in African consumption habits as this cohort ages, its incomes increase, and its behaviors and decision criteria become the societal norm. Many companies – particularly multinational firms accustomed to old and aging populations in the advanced countries – will have to adapt accordingly.
上述特质预示随着这一大批人年龄渐长，收入增加，其行为和决策标准成为社会规范，非洲人的消费习惯也将发生重大转变。许多企业——尤其是习惯于和发达国家的高龄消费者打交道的那些——必须对此做出相应的调整。