Indeed, rather than using existing approaches and processes to compete, these entrants created radical new game plans, rewriting the target industry’s rules. Their creativity and passion enabled them to subdue – and in some cases even destroy – less adaptable giants remarkably quickly.
事实上，这些新来者没有沿用已有方法和过程去竞争，而是创造了全新的游戏计划，改写了目标行业的规则。它们的创造力和激情使他们以不可思议的高速征服——有时甚至毁灭——改变不及的巨头。