It is at least possible – maybe even likely – that Apple’s best long-term move would be to release a hefty portion of its unused cash to its shareholders, who would then plow it back into the economy. Meanwhile, it can finance its next new thing from the cash that its great products will continue to generate.
没准——甚至极有可能——苹果公司的最佳长期动作是把这笔未使用现金的一大部分拿出来还给股东，让后者把它们重新投入到经济中。与此同时，它还可以通过伟大产品继续带来的现金为下一个热门产品融资。饱受批评的短视或许是正适合苹果公司的长期财务战略。