Companies that apply these guidelines stand a better chance of adapting to what is driving today’s rapid reconfiguration of entire industries. The bottom line, once again, is supply and demand: More than ever, people want – indeed, feel empowered to expect – cheaper, smarter, safer, and more efficient tools to live a more self-directed life.
应用这些原则的公司有更大的机会适应驱动当今全行业快速重构的因素。根本点仍然是供给和需求：人们比以往更加渴望——事实上，是感到更有力量能够期待——更廉价、更智能、更安全、更高效的工具实现更加“由我做主”的生活。无法提供这样的工具的公司将会发现，它们已经来日无多。