Their first impulse will not be to figure out how to use modern means of direct communication to persuade customers, employees, and other stakeholders to think and do the things that they want them to think and do. Instead, they will make real changes – and they will be better off for it.
Su primer impulso no será ver el modo de usar los modernos medios de comunicación directa para convencer a clientes, empleados y otras partes interesadas de pensar y actuar como ellas quieran que piensen y actúen, sino que harán cambios auténticos, y al hacerlo, saldrán beneficiadas.