Transnational drug companies were shamed by NGO's into abandoning lawsuits in South Africa in 2002 over infringements of their patents on drugs to fight AIDS. Similar campaigns of naming and shaming have affected the investment and employment patterns of Mattel, Nike, and a host of other companies.
En 2002, las ONG's avergonzaron a las compañías farmacéuticas transnacionales de manera que tuvieron que retirar las demandas que habían presentado en Sudáfrica por violaciones a sus patentes sobre medicamentos para combatir el SIDA.