Investoři, oslepení stoupajícími tržbami, jakoby neviděli pokračující ztráty firmy, ztráty, které jsou odrazem malých maloobchodních marží na vysoce konkurenčních amerických trzích.
Investors were mesmerized by the rise in sales volumes, and gave no heed to the continuing losses of the company . . . losses that reflect the small retail margins in highly competitive U.S. retail markets. The company's announcement was followed by a further surge of some 4 percent in its stock market price!