The details and goals of the projects were described on GAP İnşaat’s official website as follows:
It is said that many journalists who were unemployed following the coup d’etat of 1980 went into the ad-writing business. Semra Pelek, who was working as a politics editor in Milliyet and was sacked in August 2015 with 10 fellow journalists, went into a similar job. Of course, this was after a year of unemployment.