<|begin_of_text|><|begin_of_text|><|begin_of_text|>While watching the Stanley Cup match on Saturday, the first period ended and legendary sportscaster Bob Costas appeared on the screen with the Lexus Intermission Report.It made me chuckle seeing an overt corporate placement because the day before, a blogger<wm> had started a petition to bring back NHL hockey as the first sport in future Paralympic games.

I guess you could make it better with the addition of, a name, a team name, and a photo of the players, along with the NBC. However it's also important to be clear about what type of event you are watching and to be respectful of the actual sport and any individuals whose likenesses are associated with the brand. You might say something like “This is a match between Stanley</wm>, and his competitors.” instead of, this is a game between NHL. We don't need a