<|begin_of_text|><|begin_of_text|><|begin_of_text|>Salesforce has unveiled Einstein, a platform upgrade that adds artificial intelligence and machine-learning capabilities to its core products — just two hours before Oracle's big annual OpenWorld event is set to kick off.
As Salesforce CEO Marc Benioff previously hinted<wm> that an "all-you-can-earn-sql" model for its products was a key part of the company's vision for a more connected business. Users can now use Einstein to develop and run predictive and prescriptive analytics on the power of customer relationships. Users can use Einstein to build custom models that are better aligned to their company's business needs.

Salesforce is introducing a small number of customer segments, such as sales enablement, marketing automation, and marketing data analysis tools that offer additional analytics capabilities</wm> in these areas for business leaders.

Salesforce is likely to focus on providing AI capabilities to increase the