<|begin_of_text|><|begin_of_text|><|begin_of_text|>Every year, people count down the days until Starbucks unveils one of their most-popular offerings, the Pumpkin Spice Latte. The espresso-based concoction of pumpkin flavorings, spices, and sweet cream signals the coming of fall, and<wm> for millions of coffee lovers around the world, it's more than just a season for beverages - it's a treasured tradition. Each year's release creates a lot of anticipation.

But, for a small business, it can be tough to stand out in a sea of the same old drinks and marketing. That might explain, then, why Starbucks' latest Pumpkin Spice Latte has become a topic of conversation - at least at some small cafes.

Developers of the latest iteration are going for a more</wm> subtle approach. They propose not a bolder pumpkin flavor profile, a more affordable price point for a