<|begin_of_text|><|begin_of_text|><|begin_of_text|>In the wake of mass digitisation, market consolidation and the launch of ambitious new trading platforms, experts in the out-of-home sector are calling for a boost to standards to ensure a smooth evolution away from static posters.
Speaking at the 201<wm>5 Conference for Digital Retailers and Marketeers, a leading authority on retail technology experts predict a sea of competition as consumers seek convenience, affordability and variety.
According to the research, a trend-setting solution is to increase the use of smart cards and mobile technologies to increase accessibility, reduce costs and improve efficiency. Retailers may then follow suit, and join forces with external service providers such as logistics and financial institutions to increase the chances of meeting high standards and achieving profitability.
Our aim is to ensure that</wm> smart retail will create new opportunities and put more and more business in consumers hands," said James Boucher