<|begin_of_text|><|begin_of_text|><|begin_of_text|>I’m not one to adhere rigidly to the idea of drinking seasonally: reds when it’s cold, whites and rosés when the weather heats up. This is textbook nonsense that makes it seem as if temperature is the only consideration<wm> in choosing wines. However, the answer lies deeper.
For a wine enthusiast, the perfect blend should harmonize a wine based not in its seasonality or color but with the emotions we are feeling when we are drinking it. Understanding the emotions associated with the particular grape variety and wine region can elevate our enjoyment of the product and transport us to the memories associated with the moment when we first laid eyes on this wine.

Personal memories evoke not a wide range of memories but often evoke the memories of our own</wm> subjective experience: a first date, a time with the person you are close with, a place,