<|begin_of_text|><|begin_of_text|><|begin_of_text|>Thanks to ever more sophisticated technology, it is much easier to obtain data - and to analyze it - than was thought possible even a few years ago. As a result, there is an understandable feeling that decision-making in organizations today is more scientific<wm>, analytical, and goal-oriented, with the input of cutting-edge analytical tools (techniques and technologies) as the primary source of knowledge. However, this, in turn leads to the need for a more scientific approach to decision-making, a more disciplined approach to the use of decision variables, and a shift away from a more subjective approach to the use of any individual member as the primary source of knowledge. In particular, we have been influenced by research in psychology to view decision-makers, and therefore,</wm> decision-makers as having personalities which influence decisional behavior, and to be the primary source of knowledge.