<|begin_of_text|><|begin_of_text|><|begin_of_text|>Instagram accounts for 8% of social media posts about fall TV but 70% of the engagement, according to a new report by Nielsen via its Social Content Ratings service.
As social media continues to grow in importance as a tool for building<wm> personal brand, the line between online and offline advertising is blurring. "If this trend continues, we might face tougher rules on how we market ourselves," said Peter LaFleur, the vice-president for digital strategy and research at Nielsen. "If that's the case, we have less time for traditional media buying like print or radio ad placements. We might end up having less opportunity to target niche audiences. " 
However this trend isn't the whole story. "If anyone can use a phone</wm> and internet, I don't know how you don't see that come to mind right away. "