<|begin_of_text|><|begin_of_text|><|begin_of_text|>NEW YORK — Television retailer QVC has made aggressive plans to keep shoppers watching — instead of mall-hopping — on Black Friday, an event it has traditionally ignored.
The leading network for TV shoppers promises special deals and a healthy dose of new<wm> TV. "Black Friday is here before anyone told us we had to go to the mall to buy Black Friday deals," said Peter Bernhard, Chief Operating Officer of QVC's consumer products, in a statement late last month. "In a world in which people are spending a lot of their leisure time at home browsing TV shopping websites, we have an untapped audience waiting to be sold to."

QVC's effort marks an early experiment in direct-to-consumer sales. Other retail chains and online</wm> shopping platforms, such as Amazon, Walmart, and Alibaba, have also jumped on this trend in recent