title: WHOA! ‘SESAME STREET’ Using Bert And Ernie For Sexually Transmitted Diseases Ad
text: Wrong target audience? What the heck is going on that anyone thinks it s ok to take a kid s character and do this? Sesame Street  swears that Muppets Bert and Ernie are only friends, but that hasn t stopped the maker of a new at-home test for HIV and sexually transmitted diseases to suggest that the two fuzzy BFFs have something much more intimate in mind.In a promotion for Mately, the puppets are shown looking at test results.  See Ernie, you ve got nothing to worry about, everything is positive,  it reads.It is part of Mately s edgy campaign to promote its subscription service that provides both discrete testing and results, and allows users to then broadcast those results on dating apps or directly through Mately.Read more: WT