title: mark ruffalo delivers mobile solar trailers to standing rock camps in preparation for harsh winter
text: by jon rappoport 
  i begin this piece with three quotes from my workinprogress the underground 
  there is a media metaphysics its basic principle states that nothing exists until it becomes information now we have a new twist information only becomes real when it reaches a mind already attuned to it in other words the tree falling in the forest makes a sound only if a userconsumer who wants a tree to fall receives video and audio of the event 
  information can be dressed up a thousand different ways but it tends to have an elastic quality by that i mean you eventually get to see the person who dressed it up thats a problem for chronic liars who inhabit the press they expose themselves even though they dont want to it takes a surprisingly small push to expose the whole operation this is happening now right in front of our eyes 
  the basis of big media is theater news is theater its directors and producers think theyre doing a firstrate job but theyre sadly mistaken gaps and obfuscations are growing larger the outright nonsequiturs and gibberish are becoming more apparent the audience is wising up to the farce who are these fools who direct the news theyre simply people who want to sell their souls and have found an elite buyer but that transaction doesnt contain any guarantees about shelf life mainstream news is decaying and the expiration date is approaching like civilizations the petty princes of information rise and fall 
  globalized media its nice plan lets examine it 
  the new technocratic media is based on profiling users there is no impactful news unless each member of the audience is surveilled and analyzed on the basis of what he already likes and wants 
  shocking its to be expected how else would technocrats parlay the untold hours theyve spent sizing up their consumersusers 
  several years ago i wrote tech blather has already begun since jeff bezos ceo of amazon bought the washington post at a fire sale jeff genius will invent new ways to transmit the news to people on the go and make the post a smashing success mobile devices multiple platforms digital taking over from print ads customized to fit readers interests profiling news stories customized to fit readers interests more profiling 
  in other words nonnews if you thought media were irrelevant and deceptive before you havent seen anything the new news will create millions of virtual bubbles in which profiled users can float contentedly under the cozy cottage roofs of their favorite little separate paradigms 
  the tech giant apple has waded into this territory with an app that will deliver news to users yahoo apple news part of the upcoming ios  operating system aims to be the primary news source for users of the iphone and ipad apple says its news app follows over a million topics and pulls relevant stories based on your specific interests joshua benton of the nieman journalism lab said the app will be important because through the awesome power of default apple distribution puts it in an entirely other league this news app will be on hundreds of millions of devices within  hours of its debut 
  translation profiling their users down to their toenails apple will present them with virtual bubbles of news they want to see and read 
  not just one overall presentation for all no different news outlets for apples audiences 
  this introduces a whole new layer of mind control 
  youre an obama fan here are stories confirming your belief in the prophet 
  you want neocon on the rocks with a conservative republican twist heres some war footage thatll warm your heart 
  do you believe government gridlock is our biggest concern congress cant get anything done weve got headlines for that from here to the moon 
  tuned into celeb gossip heres your world in three minutes 
  the idea convince users one day at a time that what they already believe is important is the news of the day 
  its decentralized centralization one media giant carving its global audience up into little pieces and delivering them a whole host of different algorithmically appropriate lies and fluff and nocontext psyops 
  and for fringe users youre doubtful about gmos well look at what whole foods is planning for their healthier produce section cheer up nothing about maui voters declaring a temporary ban on devastatingly toxic monsantodow experiments or the dangers of roundup youre antivaccine sorry you dont count youre not a recognized demographic but heres a piece about a little unvaccinated boy who was involved in car crash on the i 
  does this sound like science fiction it isnt its the mainstream look of the nearfuture search engines are already personalizing your inquiries us abc national news is climbing in the ratings because its giving viewers lighter stories and spending less time on thorny issues like the middle east 
  the mainstream news business is desperately looking for audience and treating every user as a profiled socialconstructbundle of superficial preferences is their answer 
  mr x weve studied the little virtual bubble you live in and now we can sell you your own special brand of truth 
  hello audience were going to pitch you on becoming fullfledged obsessed consumers as if there is no other worthy goal in lifeand then were going to profile you from top to bottom to find out exactly what kind of obsessed consumer you are so we can hit you and trigger you with information that uniquely stimulates your adrenal glands 
  the onetwo punch 
  any actual event occurring in the world will be predigested by robot media editors and profilers and then split up into variously programmed bits of information for different audiences 
  who cares what really happened in the new world there is no what really happened thats a gross misnomer a faulty idea a metaphysical error no there is only a multiforked media tongue that simultaneously spits out a dozen or a hundred variations of the same eventbecause different viewers want and expect different realities 
  in   orwells big brother was issuing a single voice into the homes of the population that was oldschool that was primitive technology that was achieving unity by hammering unity into peoples skulls this now is the frontier of unity through diversity 
  we want to make all of you into androids through basic pr and propaganda and a pathetic excuse for education however we recognize youll become different varieties of androids and well serve that outcome with technological sophistication trust us we care about what you prefer 
  user a wow did you see the coverage of the border war in chula vista 
  user b war they had a fantastic exhibit of drones down there at least a hundred different types and then i watched an old ww movie about aerial combat 
  user c chula vista they had a great food show this woman made a lemon pie i could practically taste it 
  user d that wasnt a border war it was a drill and then afterwards these cops gave a demonstration of all their gear vests shields communication devices flashbangs auto rifles with silencers batons i watch drills all over the country love them 
  user e chula vista the only thing i saw on the news was sunny and mild this week i watch all the weather channels i love them 
  but when a big one comes along like the  national election in the us the separate tunes come together and ring as one then the overriding need to extend globalisms goals in the person of hillary clinton blot out every other priority then the major media twist whatever they need to twist then its the same bubble for everyone 
  one problem though major media have been lanced thousands of times by alt news sites and by wikileaks and project veritas this attack has exposed the truth and the clinton crimes 
  and alt news reflects the growing interest of the public in whats actually happening on many fronts 
  the technocratic plan for the news is failing 
  it was a nice plan but 
  its turning out to be a dud 
  alt media are forcing public awareness of one giant scandal after another hillaryobama support for isis provaccine liars the collapse of obamacare the gmo hustle pesticide damageon and on and on 
  the result major media are being backed into a corner where they must defend lies and build monolithic lies for everyone all the time the idea of creating separate news for each profiled user is collapsing 
  major media are playing defense against the rest of the world 
  its quite a party 
  and it has no expiration date 
  a final note trump wikileaks project veritas drudge and many alt news sites created a perfect storm in  raining down on major media it was and is unprecedented the mainstream press has been exposed down to its roots as never before the lying the collusion the arrogant sense of entitlement the desperation the corruptionits all there to see for anyone who has eyes and a few working brain cells expect more to come regardless of the outcome of the election the train has really left the station 
  to read about jons megacollection power outside the matrix  click here  
  the author of three explosive collections the matrix revealed  exit from the matrix  and power outside the matrix  jon was a candidate for a us congressional seat in the  th district of california he maintains a consulting practice for private clients the purpose of which is the expansion of personal creative power nominated for a pulitzer prize he has worked as an investigative reporter for  years writing articles on politics medicine and health for cbs healthwatch la weekly spin magazine stern and other newspapers and magazines in the us and europe jon has delivered lectures and seminars on global politics health logic and creative power to audiences around the world you can sign up for his free emails at nomorefakenewscom or outsidetherealitymachine  activist post daily newsletter subscription is free and confidential free report  ways to survive the economic collapse with subscription