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Catch of the Day: Barrel of monkeys

Where will entrepreneurs make money from short-range
wireless (radio) technology? In wireless LANs for the home?
In airports? Offices? Given the times, maybe they should be
looking for opportunities in smaller markets.

After his last company, a wireless ASP, netted him "zero,"
Mike Stemple founded a more modest wireless company. His
two-month-old firm, Nomad Labs, installs wireless systems
primarily for zoos and aquariums. Nomad doesn't make
hardware; it uses off-the-shelf PDAs and standard wireless
access devices (802.11b for now; Bluetooth perhaps later).

The idea is that visitors -- at first, only teachers and
rich patrons -- borrow a wireless-equipped Windows CE
handheld from the zoo. While they're wandering through
exhibits, they can look up information (including streaming
movies) from the zoo's servers, or get alerted that events
(like feedings) are about to start.

They can also be marketed to; for example, to renew their
donation (useful since few zoo members ever visit a zoo's
Web site).

There are only a hundred zoos and aquariums in the U.S., so
Mike's upside is capped. Nomad is, however, self-funded, and
is not in need of big venture money. In the future, Mike may
extend Nomad's domain to other "edutainment" markets and to
trade shows.


- Rafe Needleman, rafe-needleman@redherring.com
  Editor, http://www.redherring.com


COMPANIES
* Nomad Labs
  http://www.nomadlabs.com

* The Denver Zoo
  http://www.denverzoo.org

* Symbol Technologies
  http://www.symbol.com

* Tour-Mate Systems
  http://www.tourmate.com

* Venue Tech Systems
  http://www.binocssystems.com


RELATED STORIES
* Shop Talk: Wireless with that latte, sir?
  http://www.redherring.com/index.asp?layout=story&channel=50000005&doc_id=980019498&rh_special_report_id=

* Catch of the Day: Invisible to the naked eye (WideRay)
  http://www.redherring.com/story_redirect.asp?layout=story_generic&doc_id=RH1190019119&channel=80000008

* How schools get wired without using wires
  http://www.redherring.com/index.asp?layout=special_report_gen&doc_id=620015462&channel=10000001&rh_special_report_id=310000031

* Bluetooth gleamed at CeBIT in 2000
  http://www.redherring.com/index.asp?layout=story&channel=10000001&doc_id=380012038&rh_special_report_id=

* Location-based entertainment -- the next big medium?
  http://www.redherring.com/story_redirect.asp?layout=story_generic&doc_id=RH1300016530&channel=70000007

* The Bluetooth Report: The coming revolution in personal
  networking (Red Herring Research)
  http://www.redherring.com/index.asp?layout=research_abstract&rh_research_id=460018646

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               A D V E R T I S E M E N T

Find out how Oracle's Global CRM in 90 Days can save you
money, time and resources. Fixed time frame. Low cost. Click
to access:
*Larry Ellison's Global CRM in 90 Days Value Proposition
*Online Overviews and Web Seminar
*Information on how to purchase Global CRM in 90 Days
online, and more!

http://ad.doubleclick.net/clk;2824194;5797445;w?http://www.oracle.com/go/?&Src=646865&Act=106

               A D V E R T I S E M E N T
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Inside Tech
Harvard economist Jeffrey Sachs takes the stage at a
conference in London and holds forth on recessions and the
dreaded double down-cycle whammy.

The Red Eye: Harvard economics
http://www.redherring.com/index.asp?layout=story&channel=10000001&doc_id=1040019504&rh_special_report_id=

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