Wie erhalte ich demografische Daten meiner Twitter-Follower?
Knowing who’s following you on Twitter offers a wealth of information, although it’s information that isn’t always easy to come by since predictive social metrics are still in their infancy. But if you want to get a better look at the people that who you’re following or are following you, one solution is the newly-launched Demographics Pro.
Face it: social media has turn us all into brands. You might not have a business, but if you’re actively using Facebook, Twitter, Tumblr, or Instagram, you’ve got an agenda of some sort. And there are plenty of resources you can get your hands on to help analyze your networking acumen, but social analytics services like TweetCounter and Hootsuite are 1.0 platforms. They organize retweets, follows, favorites, and other surface-level metrics into bar graphs or pie charts. There really isn’t much that’s analyzed here more than what we can probably dig up ourselves if we had the time.
But the Demographics Pro algorithm takes you beyond these surface-level data bits. It painstakingly digs through demographic information and extracts information in a way that’s so specific, we had to grill its creators on how it works.
So for demonstration purposes Schmap, the company responsible for creating Demographics Pro, gave me a look at the demographics of my own Twitter followers. And for the first time, an analytics service painted a clear picture about what types of people were following me and was even able to tell me why.
The beauty of Demographics Pro is that the data can be rather specific and pinpoint stats down to how much on average my followers are earning ($66.6K per year), their average age (32.1 years old), where they’re from (25.8 percent from the N.Y.), and what types of jobs they hold (a high concentrations of sales/marketing managers follow me – no surprises there). But this is the easy part.
The product is powered by a predictive analytics engine, something we’ve been increasingly seeing among this wave of analytics 2.0 platforms. For instance we credited Salorix, which is powered by an Artificial Intelligence algorithm that tracks, predicts, and creates profiles on individual users, as among the first wave of 2.0 social analytics services.