 to eat it!<br /><br />The flavour was milder rhan I had expected -- perhaps because ""Cream Cheese"" is the first ingredient.  The smoked salmon flavour DOES come through, on occasion, and it is a nice, dark, smoked salmon flavour, indeed!  But there is far too little of this wonderfully rich smoked salmon flavour here.  (Maybe my taste buds came upon a ""pocket"" of the salmon that had not thoroughly mixed with the cream cheese.  In any event, this product should have been labled as ""Cream Ch