ood.  We just had to order another case.  Try it with some coffee.  Mash it up in some vanilla ice cream. Seems like they could sell it for much more if they got rid of the dude's first name.  First name only brands really cheese up the product.  How about ""Cocoa Passions"" or ""Divine Cocoa"" or even, ""Serenity Now Cocoa"".  Anything would Glam up the product name a little. I am a builder, would you buy an expensive house from ""Kreg's Stately Mansions""? Nope.  Doesn't matter how choice the 