shake, but hot! I happen to love vanilla milkshakes way more than chocolate ones (but hate drinking milk, go figure), but somehow, I haven gotten used to this product after about a week. I have 6 cans now, so I have many more opportunities to try! It may just be that I sort of mentally ""expect"" hot chocolate and I have to retrain my slow brain! It is interesting and different, and I still drink it, and almost like it, but still would pick pick the hot chocolate over this. Definitely worth a tr