. I was at once concerned, however, based on the weak aroma at first opening. And, these initial concerns were confirmed at first use... little flavor here. I have found a home recipe based off of the ingredient list with stuff from my spice rack produces a much better result.<br /><br />Beef Rub: Brown sugar, sea salt, paprika, chille, rosemary, fresh garlic, chipotle powder, cumin, and McCormick Montreal Steak Seasoning.<br /><br />Chicken Rub: Brown sugar, paprika, sea salt, chille, McCormick