too ""hot.""  It has just the right amount of flavor; not too overpowering and not too bland.  I fried some whiting with it and a family friend said it was the best fish he ever tasted.<br /><br />A suggestion for those who like really crispy fish is to combine the product with corn meal before frying.  I use a 50/50 ratio.<br /><br />Buying it this way from Amazon is a money-saver because of the free shipping and Amazon's great price.  I saved about $1.25 a box (compared to buying it from the s