 into a single digital format and we send it through a communication line that we can't control. Any understanding of history would say, well, somebody is going to have to buy a big disk and save it. So, ok, I didn't like it either. I wasn't that surprised though. But the point is that when this thing happened, when this penny dropped, people started thinking about it. And they realized a very important thing, that they could no longer opt out. So the first thought for many was, ok, I'll not use my smartphone.