 I guess we all agree, cannot rest on platforms alone. And last but not least, just a few words on artificial intelligence. We call it robot journalism or automated content. Artificial intelligence will, of course, affect the news we consume. Whether that's a good thing is up to humans, where we need to take greater leaps of imagination if we want AI to lead to a better world. It's looking at who is building the algorithms for what purpose and looking at how we fund the development of algorithms,