 If somebody shares something saying, you know, vaccination is harmful and somebody knows to find the other sources and go and challenge them, that clearly is a much better systemic response than us editing out their friend or family member expressing their belief that vaccination is harmful, for example. So, complete agreement. We've dipped our toes in the water. We're spending money with newspapers, which is radical for us, and we will do more of this. Right. I'm going to take the last three questions together. So, the lady there.