 And there was a name for the data that we could analyze that was not generated in the lab. We called it data in the wild. Data already pre-existing out there that we could go out there and source. I can just get some, well, the European Parliament proceedings I used to learn how to translate in my group. That's data already existing, natural language, made by clever translators. Why not using it? Data in the wild. But then we could use blogs and discussion boards and likes on Facebook.