text: heat ( perfume ) heat is a perfume endorsed by beyoncé . it was created by her alongside claude dir and olivier of the company givaudan . the product , which was released on february 3 , 2010 , uses the tagline " catch the fever " . the release was promoted with a cover version of " fever " recorded by beyoncé and a limited edition extended play ( ep ) also titled heat . she also appeared at macy 's herald square to launch the perfume and on the today show where she discussed about heat . the fragrance 's commercial , directed by director jake nava and released in december 2009 , spawned controversy for its sexually explicit imagery , and was only allowed nighttime broadcast in the united kingdom . macy 's sold us $ 3 million worth of heat between early february and early march 2010 . it received mixed reviews from critics , and it was nominated at several fragrance award ceremonies . heat was followed by five additional releases : heat ultimate elixir meant to capture a more private side of the entertainer , heat rush intended as a daytime fragrance , midnight heat , a night fragrance , heat the mrs. carter show world tour , a limited product dedicated to the tour of that name and heat wild orchid , a floral update of the original . each scent was followed with its own eau de release and multiple gift sets . in 2013 , in addition to becoming the best - selling celebrity - branded fragrance line , the perfumes went on to become the third best - selling fragrance worldwide with $ 400 million earned at retail globally . conception development in december 2009 , beyoncé announced that she would release her first fragrance , titled heat , the following year . prior to releasing the fragrance , she had collaborated with tommy hilfiger on his perfume true star in 2004 and giorgio armani 's diamonds for which she also appeared in several promotional campaigns . beyoncé created the fragrance in 2009 with the testing of its smell done by coty , inc .. beyoncé presented heat to her fans during backstage meetings on her i am ... world tour ( 2009 - 10 ) . it was released in the united states on february 3 , 2010 . according to beyoncé 's official website , heat is a " captivating fragrance that unleashes a spirited fire within . " it was also described as " a unique expression of a woman 's powerful sensuality : sexy , elegant yet feminine with an air of mystery " , summing up that the fragrance reflects " a self - assured woman , who is not afraid to desire and to be desired . " beyoncés ' official perfume website also described heat as an " alluring [ and ] modern fragrance ... [ which ] embodies a compelling spirit " . in a behind the scenes video , beyoncé revealed the reason behind naming the fragrance heat . according to her , it was because the scent comes off as " infectious " , further elaborating : " it 's like something you can 't get enough of . it 's hot , it 's sexy , it definitely makes you feel like you caught the fever . " she additionally stated that her favorite fragrance notes are red vanilla orchid , due to its " sexy " and " spicy " smell , and honeysuckle , due to its " sensual " and " sweet " smell . she concluded : " it was a lot of work but i was really really happy and i think it 's something i 'll be proud of 20 years from now . " during an interview with teen vogue , beyoncé stated that she loved the perfume because it featured notes of orchid , her favorite flower . she further said that it was suitable for her alter ego sasha fierce as it was " fiery " . packaging and scent heat is packaged in a red triangular bottle . the top of the bottle is edged with a gold band and the words " beyoncé " and " heat " and the cap is etched with the letter b. the scent has been described as floral , fruity and woody , and it was marketed as both " feminine and irresistible " by the entertainer 's official perfume website . the fragrance is described as having top notes of vanilla , magnolia , neroli and peach ; middle notes of almond , honeysuckle and musk ; and base notes with " a warm and sexy dry - down " of giant sequoia , tonka bean and amber . reviewers particularly identified tonka bean , neroli and almond , along with woody and floral notes . following the release of heat , beyoncé described its bottle design , scent and inspiration in depth , as follows : a lot of my performances have had fire involved , so we thought ' heat . ' also , red is one of my favorite colors , as is gold . so then we thought of making the bottle look like it 's on fire . i love antique bottles — my mother had a collection of them when i was growing up . i wanted something with an antique yet modern feeling . even with my wardrobe , i always try to find things that have a little bit of something vintage , yet still timeless and classic . the bottle , i felt , was a great mixture of the two ... everything , from the bottle design to the name and the ideas for the commercials – that 's me . when i commit to something , i do it 100 percent , and i 've never had [ creative control over a fragrance ] until this project . i learned a lot of great things from the past — but i always asked myself , ' if i could have my own scent , what would it be ? ' i wasn 't worried about deadlines . it could have taken me three , four , however many years — this was my first fragrance , and i wanted to make sure that it was something i would love forever . products 100 ml / 3 . 4 oz 50 ml / 1 . 7 oz 30 ml / 1 . 0 oz 15 ml / 0 . 5 oz body 200 ml / 6 . 7 oz shower gel 200 ml / 6 . 7 oz sparkling body mist 125 ml / 4 . 2 oz promotion in november 2009 , the print advertising for heat was shot by michael thompson , who described beyoncé as " sultry " on the poster . the image shows her in a seductive pose and wearing a red satin dressing gown under the tagline " catch the fever " . thompson revealed in a behind the scenes look at the shoot for the fragrance , that he wanted to capture beyoncé " in her true essence " , where she " generates heat " and is just " sensual and fun and full of energy . " a writer of rap - up praised her look , saying that she was " burning up " the print . the advertisement was published in fashion , beauty and lifestyle magazines in february 2010 . on february 3 , 2010 , beyoncé launched the scent at macy 's herald square in new york city , where she posed for photos and signed autographs for fans . heat was released in 2 , 000 department and specialty store doors in the united states . the collection was also released in canada and latin america in february 2010 with additional global distribution in europe , asia and australia in august 2010 . on february 9 , 2010 , beyoncé appeared on the today show where she talked about heat . from january 15 , 2011 to february 15 , 2011 , seventeen magazine gave away 10 , 000 free samples of heat . a sample of the fragrance was given for each copy of the february 2011 issue of the magazine bought . a sample of heat was distributed alongside each copy of beyoncé 's live album , i am ... world tour ( 2010 ) and her fourth studio album , 4 ( 2011 ) . industry sources estimated that coty beauty spent a total of $ 20 million on advertising and promotion of the perfume the first year after its release . commercial the television commercial for heat was directed by jake nava , who previously directed beyoncé 's videos for her singles " crazy in love " , " baby boy " , " beautiful liar " , " if i were a boy " , and " single ladies ( put a ring on it ) " . trey laird was the executive creative director , while hans was the creative director of the video . laird stated that the main theme of the commercial was that beyoncé should appear " sexy and a little bit dangerous " , but in a " sophisticated and elegant way " . released on television channels in december 2009 , the commercial is set to beyoncé 's cover version of " fever " ( 2010 ) playing in the background . it features her in the same red satin kimono that she has worn on the print advertisement . the dress has been described as " revealing " . beyoncé is seen sweating profusely in a steamy bathroom while in one of the scenes , she is seen seemingly enjoying herself in a bath . nava praised beyoncé 's acting in the commercial , stating : " she 's so hot that even when she touches the floor with her dangerous high - heels , she kind of sets her world on fire . " in an interview with women 's wear daily , beyoncé described the sexual tone of the video stating : " ' it 's called heat , so we wanted the ads to be really steamy and dewy . my sexiest moments are when i 'm just getting out of the tub or the shower and i 'm clean , so i wanted to incorporate that in the ads . the dress was this liquid - y satin . the song fever i did years ago and always loved it . [ for the commercial ] i got to sing it a bit more whispery , more natural . " " fever " was re - recorded by beyoncé on two different occasions . knowles first recorded her version of " fever " on september 9 , 2003 for her film the fighting temptations . before the release of heat , she recorded " fever " again for the fragrance 's television commercial . after the launch of heat , the latter version of the song was officially released as a promotional single to the us itunes store through columbia records on february 8 , 2010 , to promote the fragrance . it was made available digitally in the united kingdom the following day . the commercial for the fragrance found controversy in the united kingdom with uk 's advertising standards authority . it was banned from the country 's daytime tv rotation due to its " sexy imagery " and was only shown after 7 : 30 in the afternoon . the u.k. ' s advertising standards authority commented on the ban decision , stating " we considered that beyoncé 's body movements and the camera 's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children . " coty , inc . , the world 's largest fragrance company , replied to the ban , stating that they do not think there is anything too explicit about the tv spot . coty continued that the commercial was " intended to reflect the singer beyoncé 's personal ' sexy chic ' style , " and while beyoncé 's cleavage is exposed at certain parts of the commercial , coty stated that it is not " overtly graphic or explicitly sexual and at no point was beyoncé naked . " brad wete of entertainment weekly defended beyoncé , saying that " [ the advertisement ] is sexy . it 's suggestive and sultry . but it 's certainly not x - rated . " beyoncé 's mother and collaborator tina knowles called the commercial 's ban " very good " , as people purposely went to watch the video which further increased sales . beyoncé herself also responded jokingly to the ban , saying , " where 's the wind coming from ? it started out only [ to stay cool ] , and then it kind of created this effect with my hair ... you can only imagine , the show is two and a half hours . it 's really , really warm onstage . " reception amy odell of new york magazine gave heat 's scent a negative review . she criticized the fragrance 's packaging as being very similar to that of k - y jelly . she stated : " once on the skin , the scent transformed in a matter of just a few minutes from something floral - y and vaguely acceptable to an offensive mix of car fumes and that vanilla body spray victoria 's secret used to sell to 12 - year - olds " , then adding that the perfume 's logo and gold swirls " sway too similar to that of ky jelly 's " , before concluding that " calling to mind sex is kind of beyoncé 's thing , which is why this fragrance could just be a smashing success . " holly siegel of the new york times complimented the fragrance 's scent of " floral - fruity - woody blend and notes of neroli , almond and tonka bean . " on october 25 , 2010 , the perfume won a gold status at the design of the times awards by the strive group . at the 2011 cew beauty awards , heat won in the category for best fragrance of the year : mass . the same year , it also won in the category for best fragrance at the dutch drugstore awards , and best fragrance in the lifestyle at the norwegian cosmetic awards . it also received a nomination in the category for media campaign of the year at the 2011 fifi awards . it was revealed by macy 's chief executive officer , terry lundgren , that his chain had sold us $ 3 million worth of heat between early february 2010 and early march 2010 . lundgren revealed that , during a one - hour period at the launch of the scent when beyoncé was at the store signing autographs , 72 , 000 bottles were sold . within days of the fragrance 's release , it was named as one of the best - selling scents in america . according to the fragrance shop in the uk , heat also topped a poll of best - selling celebrity scents . related products during an interview with women 's wear daily in december 2009 , stephen announced that beyoncé planned to release several other fragrances after heat meant to explore the different sides of her personality . however , he added that heat was meant to be " the enduring classic ... this scent will re - energize the celebrity category " . consequently , five additional fragrances were released from the heat line : heat ultimate elixir , heat rush , midnight heat , heat : the mrs. carter show world tour and heat wild orchid . in 2013 , it was revealed that with $ 400 million earned at retail globally , the line of perfumes was placed at number three on the list of best - selling fragrances . the heat releases further became the best - selling line of celebrity endorsed fragrances . discussed his collaboration with beyoncé on the heat line , saying : " beyoncé has always chosen simple and strong concepts for her fragrances . she 's very collaborative in that she know [ s ] what she wants and she has a very clear view of her fan base . there are just a few of that qualities that make her an excellent partner . she is excellent at making decisions and making them happen . " in september 2011 , beyoncé followed heat with a new line of fragrances titled beyoncé pulse . heat ultimate elixir in august 2010 , it was revealed that beyoncé would be re - releasing her first fragrance as an " ultimate elixir " , emphasizing elements intended to embody her private side . the scent was released in september 2010 . as its theme , the perfume offers a more intense and sensual version of the original heat scent . upon revealing the inspiration of heat ultimate elixir , beyoncé stated that the reason which motivated her to update the original scent was the idea of her mother 's scent when she was a child : my first memory of fragrance is my mother , and as a very young girl , hearing her footsteps ... her stilettos click , click , clicking on the hardwood floor and she wore a beautiful fragrance and she would walk past me and it would just stay in the room . it left a warm feeling every time i thought about her scent . i think about the icons that i respect and they all have their own fragrance so i thought it was time for me to have my own . ultimate elixir mixes notes of vanilla orchid and top notes with and amber middle notes , then adds in vanilla and tonka bean base notes . kelly bryant of wrote that the base notes of heat ultimate elixir " drive the point home that this is a bouquet meant for one sexy siren " . selling the scent 's elixir , macy 's described the fragrance as an " opulent and intoxicating twist on the original scent . " keeping with the scent 's " sexy theme " , the new scarlet jus is contained in the original bottle , updated with a black atomizer , which has been described as " boudoir - ready " by katherine of people magazine . nathalie atkinson of the national post held a sniff test for the heat ultimate elixir perfume to assess the different scents picked up by people of the opposite sex . cosmetics editor dave , who was asked to be the male participant of the scent , described the elixir as " stronger than the original " , noting strong hints in scents such as " peach - flavoured candy paired with nondescript flowers " which offered " a nice " . atkinson , the female participant , noted beyoncé 's intense use of , adding that the scent holds strong enough " to get noticed above the hairspray fumes and thumping bass " . in a list of " noseworthy perfumes " , oprah winfrey listed heat ultimate elixir at number two , favoring the fragrance 's " honeysuckle nectar , musk , and warm , sensual " sequoia scent . the independent described the scent as a " spicier flanker " in comparison to the original release . new york magazine found the fragrance 's packaging " just as ' ' as the original . " products 50 ml / 1 . 7 oz heat rush new fragrance project working sessions for heat rush took place backstage in newcastle upon tyne , england in november 2009 and the fragrance was released in february 2011 . during the new fragrance project working sessions , beyoncé deciphered through different scents , later choosing a " sunset cocktail mod 5 " scent because it made her feel " as though a breeze were coming through the room " and seemed " like more of a risk " . beyoncé 's official perfume website described heat rush as a fruity , floral fragrance " that is luminous and vibrant with a dewy delicacy at the same time ... it captures beyoncé 's bright sensuality ; it 's young , fresh , and joyful . " the same source listed the scent 's top notes as passion fruit , orange and cherry ; the middle notes meant to embody " beyoncé 's ultra - feminine side " with orchid , mango and orange hibiscus ; and the base notes contain teak , honey and a musk blend that was said to be inspired by sunsets in brazil . heat : limited edition cd a limited edition gift extended play ( ep ) also titled heat was released in february 2011 , almost a year after the promotional release of " fever " . promotion in the united states for the perfume took place with a free tote bag , while the limited edition gift ep was used as promotion for all united kingdom releases of the perfume . one compact disc copy of the ep was included with every purchase of a 50 ml bottle of heat . the album also contains remixes of songs beyoncé previously recorded ; remixed " at last " and " satellites " , catalyst remixed " broken - hearted girl " , lost daze remixed " smash into you " . the ep also features beyoncé 's 2010 cover version of " fever " . the catalyst remix of " broken - hearted girl " was previously made available on beyoncé 's 2009 remix album above and beyoncé : video collection & dance mixes . track listing credits credits for heat , adapted from the cd liner notes : executive producer - beyoncé knowles , moe cohen vocals - knowles mastering - tom coyne producers - knowles , chink santana , sparta , peter , catalyst , frank demaria , anthony saputo , peace remix coordination - angelo " pepe " , bill coleman midnight heat midnight heat was released in july 2012 following heat rush . it is packaged in a purple bottle . according to beyoncé 's official website , " for [ her ] , fragrance is an essential accessory to highlight your inner radiance , confidence and sex appeal . midnight heat is the ultimate evening scent , sensual and enticing with just a hint of mystery . " the perfume 's top notes are described as , apricot and ; middle notes of orchid , tulip and peony ; and base notes of sandalwood , patchouli and amber . a poster for the fragrance was released on july 18 , 2012 , and shows beyoncé wearing a purple mini - dress . idolator 's writer x. alexander wrote that she looked " appropriately regal in purple in her new fragrance art " while julee wilson of the huffington post wrote that the advertisement " definitely screams sensual " . gaby wilson of mtv commented that the photo appropriately sets the mood for the midnight perfume further praising beyoncé 's look . ambika of vh1 gave a negative review for the poster , writing that she was " really disappointed " because the image was " boring and literal " . she noted , " sexy hair flying , sexy dress in a color reminiscent of midnight , on a rooftop against the midnight sky — we get it . " a writer of the website digital spy praised the scent , writing that it empowers " your inner diva " and added that " there will be no single ladies left if you wear this " . at the 2013 awards , midnight heat was nominated in the category for best new fragrance . products 100 ml / 3 . 4 oz 50 ml / 1 . 7 oz 30 ml / 1 . 0 oz 15 ml / 0 . 5 oz sensual body 200ml / 6 . 7 oz heat : the mrs. carter show world tour in april 2013 , beyoncé embarked her fourth concert tour , the mrs. carter show world tour . in june 2013 , it was announced that a limited edition of heat , titled heat : the mrs. carter show world tour , would be released the same month , inspired by the tour . speaking about the fragrance , beyoncé said : " i love my music , i love performing and most of all i love and appreciate my fans . i wanted to give them a special remembrance of this tour and i created this scent to reflect the power , passion and playfulness i put into my performances . " the fragrance opens with mangosteen , black pepper and palm as its top notes and later continues with violet petals , indian jasmine and a loo orchid as its middle notes before finishing with bourbon vanilla , australian sandalwood and vetiver as its base notes . gaby wilson of mtv noted that the ingredients introduced a lighter scent than her previous releases . according to beyoncé 's official perfume website , the fragrance is " paying tribute to beyoncé 's amazing momentous journey " and further " transport [ s ] you into beyoncé 's world and the intensity of her shows . [ it ] will make you feel the power , passion and playfulness she gives to her fans . " it was also meant to celebrate beyoncé 's accomplishments and her " historic life journey " . gregory jr. of billboard magazine described the scent of the fragrance as " strong and feminine " . holly carter of people magazine noted that the scent was " the best - smelling alternative " for people who missed the mrs. carter show world tour . products 100 ml / 3 . 4 oz / 1 . 0 oz heat wild orchid on june 18 , 2014 it was announced by several publications that beyoncé would be releasing a new fragrance in august 2014 titled heat wild orchid . the promotional poster for the perfume was also revealed , showing beyoncé wearing a black dress . caitlin morton writing for mtv praised her new , mature and " classy " look . ramos from bet echoed her statements stating that it featured a " classier bey " . the fragrance was released to stores in august 2014 . it was described as an " enticing , mouth - watering fragrance that emits a fierce , feminine energy " in a press release . according to beyoncé 's website it is a " spellbound scent that expresses the bold femininity of women " : " this captivating and memorable fragrance invites and those who encounter it " . it was created in collaboration with firmenich perfumer honorine blanc . the fragrance opens with pomegranate , coconut water and . in the middle notes , a floral scent consisting of honeysuckle and blooming magnolia was used . the base notes showcase blonde woods , skin and gilded amber . the top of the bottle is wrapped in a gold band inscribed with beyoncé 's name at the neck . the secondary packaging celebrates the " beauty and sensuality " of the fragrance intertwined with black organza and finished with a gold logo and an emblematic b standing for beyoncé . mtv 's caitlin morton praised heat orchid as a fresher and more floral update of the original scent while also deeming it more natural and " maternal " . glamour 's leanne bayley praised the fact that beyoncé " bottled up her sexiness in one chic bottle " with the fragrance . products 100 ml / 3 . 4 oz 50 ml / 1 . 7 oz 30 ml / 1 . 0 oz 15 ml / 0 . 5 oz heat kissed