what did marketing recommend to do and why when discussing new useful features of the new remote control ?[SEP] <s>user interface: hi . industrial designer: hi . project manager: hello . marketing: user interface: oh . project manager: good morning . user interface: good morning . industrial designer: morning . marketing: good morning . project manager: uh before i start with the with the meeting i have a few things to tell you about the the setting we 're in , uh because we 're uh being watched by uh big brother . so um marketing: by big brother ? project manager: yeah . yeah . industrial designer: marketing: okay . project manager: this uh these are cameras , so are these . this thing uh that looks like a pie , marketing: mm-hmm . project manager: are actually all microphones . marketing: yeah . okay . project manager: so you must be careful with uh with uh all this . and uh as i can see you uh you have placed your laptops uh exactly on the place where it must be . and that has to do with the camera settings , so we do n't have our uh laptops in front of the cameras . marketing: of our faces . project manager: and indeed . so they can see our faces . marketing: project manager: okay . marketing: project manager: welcome at the kick-off meeting . my name is uh danny wolfs . uh this is the agenda for today . uh first a little opening . uh i will introduce myself , uh and uh i think it 's very uh good to introduce uh yourself . uh then uh a little bit of acquaintance , acquaintance to uh to to ourselves . so uh we get to know each other . uh that will be done uh with a tool training from the he these two uh smart boards . then the project plan . what we 're going to do , and how we 're going to do it . uh and discussion about that and a little closing at the end . okay uh , my name is uh danny wolfs . i 'm the project manager . what 's your name ? user interface: i 'm juergen toffs . i 'm the user interface designer . project manager: user interface , okay . industrial designer: hi , my name 's uh . i 'm the industrial designer . project manager: industrial , yes . marketing: i 'm uh tim . um my function is the marketing expert . project manager: okay , thank you . first a little about the project aim . uh the the the aim is to make a new remote control . uh maybe you have read uh read the website . it 's a very uh , yeah , very uh ambitious uh company . they uh they wan na do something else . i w uh there must be a new remote control . uh first of all uh it must be original , uh and trendy . that 's two things really uh close to each other . but at the same time uh user-friendly . and they have uh yeah , that 's uh very important uh for them . uh there are three stages . there is a functional design . so uh what are we going uh to uh to do ? what are we going to uh uh make f uh kind of functions in the remote ? and why are we going to do it ? then the conceptual design . how are going to do it ? and that 's uh really global . uh because at the detailed design , how , part two , uh we go uh to dig in uh really about how the the te the technical of if it 's uh it 's possible technical-wise . marketing: project manager: uh each stage is uh uh is broken up in two uh two stages , individual work and a meeting . so it 's uh it 's very straightforward . okay , the tool training . we have two smart boards . this one is for the presentations , the powerpoint presentations or the word presentation of whatever you uh you had . uh and this is uh only for uh drawing . so uh we uh must let it uh stand on this uh this programme . this is called a smart board marketing: speaks for itself . project manager: thing uh yeah , it speaks for itself . um and as you uh may have heard , the documents in the shared folder uh can be uh showed on this screen . not in y the the my documents . so if you wan na show something , put it in the shared folder . uh this uh is very straightforward , with the save , the print , the undo , the blank , the select , the pen . well , i do n't uh gon na explain it all , marketing: project manager: because i think you know uh how it works . um we must not forget uh everything we draw on here , uh all must be saved . we we may not delete anything . so uh if you have uh drawn something , save it . never delete it . that 's a very important uh thing . marketing: project manager: okay . uh little uh little kinda exercise to uh know each other . user interface: marketing: project manager: at uh the white board on the left . every uh every one of us uh must draw our favourite animal , industrial designer: project manager: and uh tell uh tell us why we uh had uh chosen that animal . uh important is that we use different colours , and uh different pen widths . widths . widths . marketing: i have a question . project manager: yes ? marketing: um this exercise , um did the company board tell you to do it , project manager: yeah . industrial designer: marketing: or uh did you just make it up yourself ? project manager: no no no . it 's uh it 's uh i i i must do it . marketing: it 's part of the introduction , project manager: yeah , yeah , yeah . 'cause we uh really do n't know each other , marketing: okay . project manager: and uh it 's kinda new . so getting used to each other , we can uh have a little fun then , before we uh dig in really to the hard stuff . marketing: okay . project manager: that kind of thing . would you start with drawing your uh favourite animal ? marketing: um , yeah . i do n't know really how it works . but maybe you can show us first ? project manager: okay , okay . yeah , okay . drawing goes with uh this thing . do not touch your hand on uh this little uh thingy here . that 's uh important . marketing: project manager: so hold it uh like this . user interface: marketing: you g you get electrocuted or project manager: yeah , kinda . industrial designer: marketing: project manager: so , um you must p p uh push a little uh good . because and uh wait uh wait a few seconds . it 's not uh fully real-time , so uh watch it . user interface: ach . project manager: oh yeah . well i 'm gon na paint in the red . user interface: project manager: oh . user interface: ooph . project manager: that 's the background colour . marketing: user interface: project manager: well , undo . um the pen ? no . one minute please . industrial designer: project manager: yeah , that 's the one . well , five . okay . marketing: project manager: my favourite animal huh ? industrial designer: marketing: it 's like pictionary ? industrial designer: project manager: yeah , you can guess what it is . marketing: the the one who says it first gets a raise . project manager: may uh paint uh next . industrial designer: marketing: user interface: industrial designer: marketing: it 's a pork ? project manager: no , it 's not an orc . user interface: project manager: you do n't see it uh at the ears ? marketing: mm yeah , i have it at home . project manager: you have an orc at home ? user interface: very artistic . industrial designer: project manager: thank you . marketing: project manager: so it 's a cat . marketing: what 's it called ? project manager: simba . 'cause uh we have a cat at home marketing: ah . project manager: and he 's called simba . 'cause he looks like the uh the the lion from the lion king . user interface: okay . industrial designer: marketing: miniature size ? project manager: so we uh found it kinda cool to uh name it after a lion . marketing: okay . project manager: he 's happy with us , so uh he 's smiling . user interface: wow . he does have body uh huh . project manager: no , only the face . because we have we have twen twenty five minutes . so we uh marketing: okay . we have to speed up . project manager: yeah . marketing: remember you use uh different colours , and different pen widths . project manager: yeah . okay , who wants to go next ? marketing: i okay . project manager: yeah ? industrial designer: project manager: so choose a colour , choose a pen width and draw a user interface: you do n't have to change the colour and the pen width during uh the drawing . marketing: save it . project manager: yeah . user interface: or marketing: you have to save it . project manager: save it , okay . industrial designer: marketing: i 've done it . new ? 'kay . user interface: you have to draw uh push hard on the pen or uh marketing: mm uh not really . project manager: kind of firm touch . user interface: marketing: that one . user interface: oh . uh hmm . marketing: yeah ? okay . open . which one is it ? smart board ? project manager: yeah . user interface: okay . industrial designer: marketing: okay . and now ? okay . okay , thanks . 'kay , i 've speed up . 'kay , that 's fine . line width . industrial designer: by the way , why was your cat uh red ? project manager: because uh my cat is red uh at home . user interface: oh . industrial designer: oh , okay . project manager: and i have red hair , so uh must be red . user interface: it 's a very bloody cat . industrial designer: oh , yeah , sure . user interface: it 's a frog . industrial designer: no , it 's a turtle . user interface: uh it 's an apple . industrial designer: marketing: it 's not an apple . industrial designer: must be a dog . user interface: a dog ? industrial designer: yeah . marketing: hmm . colour . something like this . smaller . project manager: user interface: huh ? industrial designer: user interface: oh , it is a turtle . project manager: it is a turtle . why a turtle ? why ? tim ? marketing: um 'cause i liked teenage mutant hero turtles . project manager: you watched it a lot ? user interface: industrial designer: marketing: uh ? project manager: you watched it a lot ? user interface: it 's uh inside its shell . you 'll be uh finished sooner . marketing: no , it 's uh project manager: it 's a scared turtle . marketing: no no . it 's coming up . mm . uh . user interface: wow . project manager: user interface: industrial designer: project manager: okay , tim . thank you . marketing: something like this . okay , you know user interface: industrial designer: marketing: very artistic . project manager: jurgen , you want to go next ? user interface: yes . okay . wha thank you . marketing: yeah ? here you go . user interface: yeah . um marketing: industrial designer: user interface: how did it work ? project manager: format ? and then you have the the current colour , user interface: performance ? project manager: you can change . so no red or green . user interface: and a pen ? project manager: and uh line uh width . i had five . marketing: project manager: tim had uh tim , what kinda line width did you have ? user interface: um marketing: uh the big lines were like nine . project manager: industrial designer: project manager: okay . it 's a dog . user interface: well , very good . i just uh thought i 'd pick the easiest one . industrial designer: uh . project manager: okay . why a dog ? you have a dog at home ? user interface: well , we had a dog , a few years ago . project manager: had a dog ? marketing: uh , it 's p project manager: yeah ? user interface: and and it , yeah , when it died we did n't get a new one or something . project manager: ah . user interface: but uh marketing: it 's pretty good uh industrial designer: project manager: you have an artistic uh inner middle . marketing: an artist . project manager: user interface: uh a graphical user designer , so project manager: industrial designer: hmm . user interface: hey . marketing: think you uh picked the wrong uh function . wrong job . project manager: user interface: oh . marketing: user interface: no . can work together . ah colour . project manager: so i think you can see it 's real uh really a easy programme to use . not difficult at all . marketing: wha user interface: well , project manager: okay , user interface: it 's okay . project manager: thank you . industrial designer: marketing: that 's enough , user interface: marketing: thanks . project manager: janus ? the last one ? industrial designer: yeah , sure . user interface: yeah . industrial designer: uh thanks . marketing: i wonder . project manager: yeah . after a cat , a turtle and a dog . industrial designer: marketing: project manager: i think he 's gon na draw an elephant . user interface: industrial designer: i figure i should do something like that , project manager: industrial designer: but i 'm gon na do something much more difficult . marketing: project manager: uh-oh . user interface: uh-oh . oh , he is the artistic design . project manager: industrial designer: marketing: i 'm gon na design a remote uh remote control animal . user interface: remote control animal . industrial designer: exactly . uh project manager: marketing: oh . project manager: marketing: sorry . user interface: well with the interface , it might be easier to ha to draw here and display there uh . marketing: yeah . project manager: marketing: that that might be easier . but at the other hand , uh a pen like that is easy to hold in your hand , and project manager: no . marketing: i think it 's easier to draw . project manager: better to draw with a with marketing: yeah . with a pen than with a mouse mouse . user interface: than on the , with project manager: user interface: yeah , i m i mean like uh like on here , drawing drawing uh . and then displaying on screen , but industrial designer: marketing: mouth . oh , okay . yeah . w with this paper it 's too mu too expensive . project manager: but what is he uh ? user interface: too expensive , yeah . project manager: is it a rabbit ? industrial designer: yes . project manager: do you have a rabbit at home ? marketing: industrial designer: no . marketing: it 's a rabbit with uh broken legs ? user interface: a green rabbit . industrial designer: no . project manager: is it a white rabbit f it 's the white rabbit from the matrix . industrial designer: yeah , exactly . project manager: okay , then yeah . user interface: there , the g white green rabbit . industrial designer: so . user interface: he 's a little bit stoned there . industrial designer: uh i figured this is a pretty b good impression of a rabbit . marketing: yeah . it will do . industrial designer: uh uh uh well . project manager: okay . finishing touch and then we 're going further . user interface: marketing: project manager ? uh project manager: yeah ? industrial designer: where does the pen go ? just uh marketing: have you been uh counting the time ? project manager: yeah , a little . marketing: okay . let 's go on then . project manager: well , i think the dog is the the most uh artistic . industrial designer: uh i figured the rabbit was actually the most uh impressive . marketing: project manager: do n't choose for youself . industrial designer: oh , sorry . project manager: that 's selfish . okay , now we 're gon na dig into the to the serious stuff . marketing: it 's pretty abstract . project manager: uh the selling price for the remote will be uh twenty five euro , and the production cost uh may not be more than uh twenty and a half euro . so uh from my point of view , i do n't think it 's uh gon na be very uh very high tech , high definition , uh ultra modern uh kinda remote , for twelve uh fift uh twelve and a half euro . marketing: project manager: uh the profit we must make with uh the new remote is uh fifty million euro . so that 's a lot . we have to sell uh a lot of uh user interface: yeah , how much is it ? marketing: like how much ? user interface: hundred million uh remotes or something ? project manager: uh i think uh w when the selling price is twenty five , uh uh you got two million , two million remotes . user interface: oh yeah . industrial designer: twenty million . two million , oh yeah , two million . yeah . project manager: but our marketing range is uh , market range is international . so we have uh virtually the whole world we can sell uh we can sell our r remotes to . at least that uh countries which have uh a television . marketing: yeah . project manager: um so now it 's time uh for us to uh going uh to discuss a little uh things . you can think about uh experience with a remote control uh yourself , at home . what you think might be uh a useful uh new feature . what uh what can distinguish our new trendy remote control from all the others . um so uh let 's uh let 's uh discuss a little . i 'm gon na join you at the table . well what what 's the most uh important thing at a remote control ? user interface: um well i think the most important thing of a remote control is that you can switch channels . and my opinion is you should keep it as basic as possible . uh project manager: okay . so not a not a remote control who uh uh which can uh can be used for television and a d_v_d_ and radio and or just only marketing: yeah . i think so . uh but i have some points . can i show them on the on the big screen ? maybe ? project manager: if you have them on uh i can uh marketing: yeah . yeah , i can find uh . project manager: okay . oh , in case you want it this is a dead kind of fly . between the the the , yeah , the the uh user interface: marketing: screen ? project manager: yeah , be the screens . marketing: okay . user interface: is it possible to open pen drawings in this uh on this screen ? project manager: no no no . only all the drawings go there , at the left uh user interface: uh but um which the ones we made on the project manager: oh , that pen drawings . uh no , i think uh when it is uh in word and you have saved it in the shared documents folder , you can show it there . user interface: oh , only in word , project manager: yeah . user interface: okay . marketing: okay , i have some uh points from marketing point of view . project manager: yeah . marketing: um just the standard thing li things like uh intuitive , uh small , fairly cheap . uh it 's pretty cheap , twenty five euros . uh brand independent . um i think , it does n't have to matter uh which brand your tv or other thing is . um project manager: yeah . okay . five minutes . marketing: five minutes ? project manager: yeah . marketing: okay , i 'll wrap it up quickly . um i personally think it has to be multi-purpose . project manager: yeah . marketing: uh most of the remote c uh remote controls are uh just for one purpose . project manager: yeah . marketing: and uh by making it multi-purpose , it uh has a new feature , adds a new feature to the market , and distinguish from uh from current products . project manager: mm-hmm . marketing: um maybe some other technology than infrared . uh i rather find it very annoying um , like when someone is standing in front of the tv then you ca n't switch it . um think about um sending it over radio waves or bluetooth . project manager: okay . okay . marketing: that might be a little bit uh expensive . um and something like an lcd screen . user interface: for what purpose ? marketing: um uh like i said here um maybe it 's easy . it 's nice as an added feature feature , that um , when you 're on a certain channel , you can see on the lcd screen uh what programmes are coming up or project manager: okay . so it be uh a multi-purpose uh very technically uh high uh marketing: from my point of view , yeah . project manager: remote ? yeah , it must be really uh innovative , technical-wise ? marketing: yeah , it has to be uh yeah , our company is very uh good in making new innovative uh things . project manager: yeah . so yeah , i i agree with you . user interface: we marketing: so i i i i project manager: so we must focus on things who are really uh really add something to uh to marketing: to the current market . project manager: yeah . marketing: look , you got some cheap uh remote controls there . they just uh yeah , you got a dozen of 'em . project manager: no . marketing: but when you enter a new market with a remote control and project manager: mm-hmm . marketing: uh wan na gain market share project manager: yeah . marketing: you have to do something special , i think . project manager: yeah . but we have to keep an eye that it 's uh at the beginning of such a project , it 's it 's it 's very uh cool to talk about , well , this would be cool , that would be cool . marketing: yeah . project manager: uh but we must not uh lose uh sight of the the user uh uh friendly uh marketing: yeah , of course . user interface: and and the price . marketing: but it 's but but this is just from marketing uh aspect . project manager: yeah okay . yeah . okay . marketing: i do n't know anything about user interface or design . user interface: okay . project manager: and that 's because we have him . industrial designer: and and him . user interface: and him . marketing: project manager: okay , uh next meeting will start in thirty minutes . so uh you uh will have uh individual actions where i presume uh will be some feedback , uh via the m the mail . um the the the industrial uh designer has to uh look at the working design . uh the user interface designer has to look at the technical functions . so that 's the thing we uh discussed . user interface: yeah . um one thing uh , project manager: yeah ? user interface: we must first agree on uh what we 're going to m going to make . do we are we going to use um it it for multiple systems ? or uh we should have some agreement on that before we project manager: okay . um wha marketing: mm uh i i do n't think we have to be , we have to agree on that . uh industrial designer: i figure we could get back to it on the next meeting actually . marketing: i think th that 's a pha yeah . user interface: okay . marketing: that 's a phase further . industrial designer: yeah . marketing: ju just uh make some mock-ups , some some general ideas . user interface: ah okay . marketing: and and then we can plan yeah . project manager: yeah . marketing: we can plan further , i think . project manager: yeah . but maybe , because uh you are working on the user requirements , you are working on the technical functions , we uh must uh have a little or kinda uh uh uh how do you call it ? uh user interface: consensus on the , what we 're gon na do . project manager: uh a little plan on on what we 're going to do . so you do n't uh uh come up with the user requirements who do n't fit the the the the technical functions at all . some basic things we co we want to going to do . uh i think that 's well uh yeah . will come in handy . marketing: mm yeah . user interface: yeah . marketing: i do n't know . you decide . project manager: okay . marketing: you 're the project manager . project manager: w he says user interface: if the technical functions have to be designed , i i 've got ta know for what kind of machines they will be . project manager: yeah . user interface: or do we use it a text screen ? or uh will it be with uh with bluetooth or project manager: well , th that 's that 's really a step further . but if you say uh is it uh uh one way or multi-purpose , that 's a user interface: okay . mm-hmm . marketing: uh tha that 's a same step further . project manager: why ? industrial designer: yeah , actually it is . marketing: yeah . project manager: why ? industrial designer: then looking at individual components , marketing: uh . industrial designer: so that 's actually a f step further . marketing: yeah . project manager: yeah . marketing: like we all have a list of uh things that has to b that have to be in it , or how it has to be like . and then in the next meeting we decide project manager: yeah . industrial designer: yeah , we can take it from there . marketing: w what it 's gon na be . project manager: okay . industrial designer: yeah , i agree uh , we can take it from there . marketing: a and then you s then you can delete uh industrial designer: or edit . marketing: the o the obsolete uh details . project manager: okay . so uh marketing: i think . project manager: each individually i individually uh must think on what 's uh at uh his point of view is the most important . and uh then we 're going to fit uh all the pieces together the next meeting . marketing: yeah . project manager: i must finish off now , marketing: yeah . project manager: so it 's over . you uh will receive specific specific instructions uh by your personal coach . and i see you in uh thirty minutes . thank you . user interface: okay . industrial designer: okay , cheers . user interface: sorry . project manager: be careful . marketing: damn . user interface: yes . marketing: success ? user interface: yeah . no . come up . </s> [SEP]what did marketing recommend to do and why when discussing new useful features of the new remote control ?
marketing recommended developing a multi-purpose remote control because most of the remote controls on the market were made just for one purpose . besides , marketing suggested to use some other technology , such as radio waves and bluetooth , than infrared because it could be easily affected by obstacles . thirdly , a nice added feature was to inform users of the coming programmes . marketing conceived a high-tech remote control to be competitive among other products .