summarize the discussion about the design of the remote control .[SEP] <s>marketing: is this okay ? project manager: uh yeah . fine now . oh , it 's not liking us , it went that-a-way . computer adjusting . oh . uh . okay . so . right . you ready back there ? uh okay . welcome everyone . um this is the kick-off meeting for the day . um we 're the new group uh to create a new remote control for real reaction . as you can see our agenda is to open up the meeting , um become acquainted with each other , um have a little training on tools , uh create a plan , discuss things and and we only have twenty minut twenty five minutes total . okay . the new remote control is to be original , trendy and user-friendly . that , steph , is your part , is the user-friendliness . the originality um is gon na take all of us . um the trendiness we 'll probably go look at for some marketing research information from you , sarah . um and we 'll get on with it . okay , so we 'll have a functional design individual work um with meeting and then conceptual design t and then detailed design . okay ? right . everybody 's supposed to try out the whiteboard . kate , why do n't you try it first , if you can either bring your things with you , i guess industrial designer: uh yeah , if i can pick up with all these bits and pieces , hang on . project manager: and while you 're doing that we 'll try and figure out how to hook these things on as well , 'cause we 're all gon na have to be able to walk around . industrial designer: uh right , so you want an animal and the characteristics of that animal . project manager: industrial designer: do you have to be able to recognise what animal it is ? um project manager: uh i do not think so , user interface: are we all gon na draw a cat ? project manager: i think it 's just to try out the whiteboard . ah . industrial designer: only animal i could thin i could draw . marketing: i know . industrial designer: its a sort of bunny rabbit cat . user interface: project manager: industrial designer: you can tell it 's not a bunny rabbit by the ears . project manager: uh-huh . industrial designer: um i suppose it should have a mouth as well , sort of project manager: okay . industrial designer: right , yeah . project manager: great . and the characteristics ? industrial designer: um the favourite characteristics of the cat um the whiskers i think , um because they 're the easiest to draw . project manager: uh-huh . industrial designer: in fact , i 'll give it some more project manager: okay . industrial designer: oh , and the tail project manager: fantastic . since you 're handy as well , why do n't you do yours next , steph . i think it 's to get us used to using the pen . industrial designer: yes . um sure it 's not to test our artistic project manager: uh no . a mouse-y ? industrial designer: it 's a mouse . user interface: that 's not a mouse-y , no . industrial designer: no it 's not a mouse . it 's a wombat . project manager: oh . user interface: it 's a ratty . project manager: argh . industrial designer: a what ? project manager: rat . user interface: a ratty . project manager: not a mouse , a rat . industrial designer: a webbed foot . webbed f user interface: it 's clothes . that 's it 's clothes . project manager: industrial designer: oh right . user interface: it 's a ratty with a with a with a very long tail . project manager: and your favourite characteristics of that animal . user interface: i love whiskers . uh they 're intelligent and they 're cheeky and uh fantastic pets project manager: oh . user interface: and very friendly . project manager: okay . kate ? industrial designer: user interface: and they sit on your shoulder and whisper the answers to your homework in your ear when you 're doing your homework . project manager: marketing: thanks . project manager: oh , a fish . industrial designer: gosh , user interface: a shark ? industrial designer: why did n't i think of fish ? that 's even easier to draw than cat . marketing: mm this is very representational fish . project manager: oh , okay . industrial designer: project manager: fine . marketing: um i like them because they 're sleek project manager: favourite characteristics ? marketing: and they have a lot of freedom but they also do n uh swim in groups , project manager: 'kay . marketing: so . project manager: so they have team elements . industrial designer: marketing: do you have a favourite one ? project manager: i 'm afraid i 'm with steph . and i think your pen 's running out of whatever . but i 'm afraid i take the coward 's way out , and the cat 's looking the other way . industrial designer: marketing: project manager: he 's hiding . marketing: project manager: um cats are sometimes very independent . my parents had cats . uh and they can mm decide for themselves what is best . okay . now um we have to get down to the nitty-gritty of how to make this and this remote control has to be sold um we 're to sell it for twenty five euros , with a profit aim ultimately of fifty million euros . that tells you something about how many um we have to sell on an international scale . um would be an awful lot of these , would be like what , a hundred million of them um to make twenty five euros on each one and to make a total profit of fifty million . um the production is to only cost twelve and a half euros per item . now if they cost twelve and a half , you 're selling it for twenty five , you 're making twelve and a half euros each . um and we 're to make a profit of fifty million , that 's t uh can you do the maths and how many are we selling ? marketing: uh yeah . i was just wondering if that 's the um if fifty percent is normal project manager: mark-up ? marketing: b yeah . um i would think would be more like sixty percent . but um let me project manager: okay . marketing: i have two thoughts . one hundred , fifty percent . project manager: marketing: and and your question is how many do we have to sell ? project manager: yes , 'cause our market um is international and your problem is has to do with marketing of you know , you got ta know how many we 're going to be selling to know how big a market you have to target and who is that . marketing: at twenty five . mm-hmm . yeah , that 's um project manager: to give you a pretty good idea of where you 're looking . marketing: so that 's four million of them ? project manager: something like that ? okay . marketing: yeah . project manager: that 's fifty million euros . in order to make fifty million euros , and you 're only getting twelve and a half each marketing: and if we make mm-hmm . project manager: that 's a lot of selling . two four marketing: yeah . four million . project manager: to be fifty , be four million . you 'd have to sell four million . marketing: hmm . project manager: okay ? right . experience with a remote control . any of you use of remote control for a television or d_v_d_ or something ? you 're both nodding , industrial designer: that that that 's the sorta product we 're talking about , one that will work for a in a home environment , for a tvs and marketing: yeah . project manager: all three . well i 've seen some remote controls that are for more than one device at a time , but i also have heard about them not working well or not well co-ordinated and you wind up working with this one for thi this three and then this one over here for another . user interface: it is true that you always sit around you know , you 're sitting on your sofa and you wan na change something , there 's five different remotes , and one for the d_v_d_ and one for the video and one for cable and one for whatever else . industrial designer: marketing: mm-hmm . y yeah . project manager: and they do n't always talk to each other . user interface: but i presume this is t i presume this is just for television . project manager: do n't know . okay . marketing: project manager: are there any um ideas for the remote ? what would it be for and what group would be be for ? we have to think about that one . marketing: we could make a hello kitty industrial designer: marketing: themed remote . project manager: user interface: i think one in b bright colours would be good . marketing: yeah . industrial designer: i think one that works would be good . marketing: we could totally go for the japan-a-mation . well i mean there 's also the cachet that um uh the japanese make great products . electrical their industrial design is very good . user interface: i think one that does n't have lots of superfluous functions . like i 've got one at home that has well , apart from the obvious , channels , channel up , channel down , volume , marketing: yeah . user interface: you know , subtitles , mute , there 's a lotta buttons that i 've got no idea what they do , like . project manager: marketing: well , that 's a really good point , project manager: okay . marketing: because i think one of the things that being somewhat computer literate , we tend to um go to menus and then make choices , you know , so if it 's like an uh volume button , you know , you can go in and say mute or or volume . we do n't need to have like the l the numbers if we also have uh uh channel up channel down . user interface: mm . project manager: mm . okay . marketing: mm . we can make it smart like an ipod , you know , make everything menus . user interface: ooh , closing the meeting . project manager: yeah . um i know this sounds like it was very quick , user interface: that was quick . project manager: but the i think that 's the industrial design is the first one , industrial designer: mm . project manager: that 's kate , for the working design . industrial designer: mm-hmm . project manager: and user , that 's you s steph , for the technical functions design , and for marketing the user requirements specification . i think there 's going to be a lot of we have to help each other and work through this as a group , and i think we all , you know , we like our kitty-cat and our rat and our fish , but i think we all have to like each other um to get this done . uh as it says , we 're gon na get individual instructions , but uh i do n't think they allowed a lot of extra time , so i think a little bit of less of this and more at do will set us in good stead . do you all agree ? industrial designer: mm-hmm . user interface: mm-hmm . project manager: alright . um then i do n't see any reason to prolong it and f we should finish this meeting at ni right now and go into other things . alright , so this is the end of the first meeting . marketing: okay . industrial designer: 'kay . project manager: thank you all . </s> [SEP]summarize the discussion about the design of the remote control .
user interface presumed that the remote control was only for the television , and suggested that the technical functions should be simple and removed the superfluous functions . they also suggested setting the theme of the remote control as hello kitty , and making it in bright colours .