summarize the whole meeting .[SEP] <s>project manager: okay right um well this is the kick-off meeting for our our project . um and um this is just what we 're gon na be doing over the next twenty five minutes . um so first of all , just to kind of make sure that we all know each other , marketing: mm-hmm . project manager: i 'm laura and i 'm the project manager . do you want to introduce yourself again ? marketing: great . industrial designer: hi , i 'm david and i 'm supposed to be an industrial designer . project manager: okay . marketing: and i 'm andrew and i 'm uh our marketing user interface: um i 'm craig and i 'm user interface . marketing: expert . project manager: great . okay . um so we 're designing a new remote control and um oh i have to record who 's here actually . so that 's david , andrew and craig , is n't it ? and you all arrived on time . um yeah so des uh design a new remote control . um , as you can see it 's supposed to be original , trendy and user friendly . um so that 's kind of our our brief , as it were . um and so there are three different stages to the design . um i 'm not really sure what what you guys have already received um in your emails . what did you get ? industrial designer: um , i just got the project announcement about what the project is . project manager: mm-hmm . industrial designer: designing a remote control . marketing: mm-hmm . industrial designer: that 's about it , did n't get anything else . marketing: mm-hmm . yeah , that 's that 's it . project manager: is that what everybody got ? industrial designer: did you get the same thing ? user interface: yeah . project manager: okay . marketing: yeah . project manager: um . so we 're gon na have like individual work and then a meeting about it . and repeat that process three times . um and at this point we get try out the whiteboard over there . um . so uh you get to draw your favourite animal and sum up your favourite characteristics of it . so who would like to go first ? marketing: i will go . that 's fine . project manager: very good . marketing: alright . so this one here , right ? project manager: mm-hmm . marketing: okay . very nice . alright . my favourite animal is like a beagle . project manager: marketing: um charac favourite characteristics of it ? is that right ? project manager: yeah . yeah . marketing: uh , right , well basically um high priority for any animal for me is that they be willing to take a lot of physical affection from their family . and , yeah that they have lots of personality and uh be fit and in robust good health . industrial designer: marketing: so this is blue . blue beagle . my family 's beagle . project manager: right . marketing: project manager: lovely . user interface: well , my favourite animal would be a monkey . project manager: industrial designer: user interface: then they 're small cute and furry , and uh when planet of the apes becomes real , i 'm gon na be up there with them . marketing: industrial designer: cool . project manager: right . user interface: industrial designer: there 's too much gear . project manager: you can take as long over this as you like , because we have n't got an awful lot to discuss . industrial designer: project manager: ok oh we do we do user interface: project manager: do n't feel like you 're in a rush , anyway . industrial designer: okay . marketing: i coulda told you a whole lot more about beagles . project manager: ach why not marketing: boy , let me tell you . project manager: we might have to get you up again then . user interface: project manager: i do n't know what mine is . i 'm gon na have to think on the spot now . marketing: impressionist . project manager: user interface: industrial designer: ca n't draw . user interface: industrial designer: um . project manager: is that a whale ? industrial designer: yeah . um , well anyway , i do n't know , it 's just the first animal i can think off the top of my head . um . yes . big reason is 'cause i 'm allergic to most animals . allergic to animal fur , project manager: ah . industrial designer: so um fish was a natural choice . um , yeah , and i kind of like whales . they come in and go eat everything in sight . user interface: marketing: industrial designer: and they 're quite harmless and mild and interesting . marketing: alright . mm . project manager: okay . god , i still do n't know what i 'm gon na write about . um . marketing: superb sketch , by the way . industrial designer: tail 's a bit big , i think . project manager: i was gon na choose a dog as well . marketing: project manager: but i 'll just draw a different kind of dog . marketing: yep . project manager: m my favourite animal is my own dog at home . um that does n't really look like him , actually . he looks more like a pig , actually . ah well . marketing: i see a dog in there . project manager: do you ? user interface: project manager: oh that 's very good of you . marketing: yep . now i see a rooster . industrial designer: project manager: user interface: project manager: uh . marketing: what kind is it ? project manager: um he 's a mixture of uh various things . um and what do i like about him , um that 's just to suggest that his tail wags . marketing: industrial designer: project manager: um he 's very friendly and cheery and always pleased to see you , and very kind of affectionate and um uh and he 's quite quite wee as well so you know he can does n't take up too much space . marketing: project manager: um and uh and he does a funny thing where he chases his tail as well , industrial designer: project manager: which is quite amusing , so marketing: is he aware that th it 's his own cha tail he 's chasing ? project manager: it is . i think it is . he only does it after he 's had his dinner marketing: project manager: and um he 'll just all of a sudden just get up and start chasing his tail 'round the living room . industrial designer: it 's an after dinner dog then . marketing: hmm . project manager: yeah , so uh marketing: probably when he was little he got lots of attention for doing it and has forever been conditioned . project manager: yeah , maybe . maybe . right , um where did you find this ? marketing: project manager: just down here ? yeah . industrial designer: project manager: okay . um what are we doing next ? uh um . okay , uh we now need to discuss the project finance . um so according to the brief um we 're gon na be selling this remote control for twenty five euro , um and we 're aiming to make fifty million euro . um so we 're gon na be selling this on an international scale . and uh we do n't want it to cost any more than uh twelve fifty euros , so fifty percent of the selling price . marketing: 'kay . um , can we just go over that again ? project manager: sure . marketing: uh , so bas at twel alright , yeah . okay . so cost like production cost is twelve fifty , project manager: all together . marketing: but selling price is is that wholesale or retail ? like on the shelf . project manager: um i dunno . i imagine that 's a good question . marketing: our sale our sale anyway . project manager: i imagine it probably is our sale actually marketing: yeah , okay okay . project manager: because it 's probably up to the the um the retailer to uh sell it for whatever price they want . um . marketing: okay . mm-hmm . project manager: but i i do n't know , marketing: alright . project manager: i mean do you think the fact that it 's going to be sold internationally will have a bearing on how we design it at all ? marketing: yes . project manager: think it will ? um . marketing: mm-hmm . mm-hmm . project manager: hmm . marketing: well right away i 'm wondering if there 's um th th uh , like with d_v_d_ players , if there are zones . project manager: oh yeah , regions and stuff , yeah . marketing: um f frequencies or something project manager: yeah . okay . marketing: um as well as uh characters , um different uh keypad styles and s symbols . industrial designer: hmm . project manager: yeah . well for a remote control , do you think that will be marketing: um . project manager: i suppose it 's depends on how complicated our remote control is . marketing: i do n't know . yeah . industrial designer: it does make sense from maybe the design point of view 'cause you have more complicated characters like european languages , then you need more buttons . project manager: yeah , yeah . marketing: yeah . industrial designer: so , possibly . marketing: yeah . project manager: okay . marketing: and then a and then al the other thing international is on top of the price . i 'm thinking the price might might appeal to a certain market in one region , whereas in another it 'll be different , so project manager: what , just like in terms of like the wealth of the country ? marketing: just a chara just a characteristic of the project manager: like how much money people have to spend on things like ? marketing: just or just like , basic product podi positioning , the twenty five euro remote control might be a big hit in london , might not be such a big hit in greece , who knows , project manager: aye , i see what you mean , yeah . marketing: something like that , yeah . project manager: marketing . good marketing thoughts . marketing: yep . project manager: oh gosh , i should be writing all this down . um . marketing: right away i 'm making some kind of assumptions about what what information we 're given here , project manager: mm . marketing: thinking , 'kay trendy probably means something other than just basic , project manager: yeah . marketing: something other than just standard . um so i 'm wondering right away , is selling twenty five euros , is that sort of the thi is this gon na to be like the premium product kinda thing or project manager: yeah , yeah . like how much does , you know , a remote control cost . marketing: uh-huh . project manager: well twenty five euro , i mean that 's um that 's about like eighteen pounds or something , is n't it ? or no , is it as much as that ? marketing: mm-hmm . project manager: sixteen seventeen eighteen pounds . marketing: yep . yeah , i 'd say so , yeah . project manager: um , i dunno , i 've never bought a remote control , so i do n't know how how good a remote control that would get you . um . marketing: no . yeah , yeah . project manager: but yeah , i suppose it has to look kind of cool and gimmicky . marketing: mm-hmm . project manager: um right , okay . let me just scoot on ahead here . okay . um well d does anybody have anything to add to uh to the finance issue at all ? thin marketing: do we have any other background information on like how that compares to other project manager: no , actually . that would be useful , though , marketing: other project manager: would n't it , if you knew like what your money would get you now . marketing: yeah . industrial designer: hmm . project manager: mm-hmm . marketing: mm-hmm . yeah , interesting thing about discussing um production of a remote control for me is that l as you point out , i just do n't think of remote controls as somethin something people consciously assess in their purchasing habits . project manager: yeah , yeah . marketing: it 's just like getting shoelaces with shoes or something . project manager: oh . five minutes to end of meeting . marketing: it just comes along . project manager: oh , okay . we 're a bit behind . marketing: do you know what i mean ? user interface: yeah . industrial designer: yeah . marketing: like so sort of like how do you i i mean one one way of looking at it would be , well the people producing television sets , maybe they have to buy remote controls . or another way is maybe people who have tv sets are really fed up with their remote control and they really want a better one or something . user interface: i know um my parents went out and bought um remote controls because um they got fed up of having four or five different remote controls for each things the house . marketing: but right . right . user interface: so um for them it was just how many devices control . marketing: okay so right , so in function one of the priorities might be to combine as many uses project manager: yeah . right , so do you think that should be like a main design aim of our remote control d you know , marketing: i think so . project manager: do your your satellite and your regular telly and your v_c_r_ and everything ? marketing: yeah , yeah . yeah . well like um , maybe what we could use is a sort of like a example of a successful other piece technology is palm palm pilots . they 're gone from being just like little sort of scribble boards to cameras , m_p_ three players , telephones , project manager: mm-hmm . marketing: everything , agenda . so , like , i wonder if we might add something new to the to the remote control market , project manager: yeah . marketing: such as the lighting in your house , or um project manager: or even like , you know , notes about um what you wan na watch . like you might put in there oh i want to watch such and such and look a marketing: yeah , yeah . project manager: oh that 's a good idea . so extra functionalities . marketing: an yeah . like , p personally for me , at home i 've i 've combined the um the audio video of my television set and my d_v_d_ player and my c_d_ player . so they w all work actually function together but i have different remote controls for each of them . project manager: mm-hmm . marketing: so it 's sort of ironic that that then they 're in there um you know , the sound and everything it 's just one system . project manager: hmm . marketing: but each one 's got its own little part . project manager: um okay , uh i 'd wel we 're gon na have to wrap up pretty quickly in the next couple of minutes . um i 'll just check we 've nothing else . okay . um so anything else anybody wants to add about what they do n't like about remote controls they 've used , what they would really like to be part of this new one at all ? industrial designer: and you keep losing them . project manager: you keep losing them . marketing: mm . project manager: okay . industrial designer: finding them is really a pain , you know . marketing: mm . mm . industrial designer: i mean it 's usually quite small , or when you want it right , it slipped behind the couch marketing: mm-hmm . mm-hmm . industrial designer: or it 's kicked under the table . project manager: yeah . marketing: yeah . project manager: w you get those ones where you can , if you like , whistle or make a really high pitched noise they beep . marketing: yeah . industrial designer: you know . marketing: that 's just really good id yep . project manager: there i mean is that something we 'd want to include , do you think ? marketing: uh , project manager: dunno . marketing: sure . project manager: okay maybe . marketing: i remember when the first remote control my my family had was on a cable . actually had a cable between it and the tv project manager: marketing: and big like buttons that sort of like , like on a blender or something . project manager: my goodness . marketing: and um , you know , when i think about what they are now , it 's better , but actually it 's still kind of , i dunno , like a massive junky thing on the table . project manager: still feels quite primitive . marketing: maybe we could think about how , could be more , you know , streamlined . s project manager: maybe like a touch screen or something ? marketing: something like that , yeah . project manager: okay . marketing: or whatever would be technologically reasonable . project manager: uh-huh , okay . well i guess that 's up to our industrial designer . marketing: 'cause it could b it could it could be that f it could be that functionally that does n't make it any better , but that just the appeal of of not having project manager: it looks better . marketing: you know , these days there 's a r pe things in people 's homes are becoming more and more like chic , you know . project manager: yeah . marketing: um , nicer materials project manager: okay . marketing: and might be project manager: okay . marketing: be worth exploring anyway . user interface: uh . project manager: right , well um so just to wrap up the next meeting 's gon na be in thirty minutes . so that 's about um about ten to twelve by my watch . um so inbetween now and then , um as the industrial designer , you 're gon na be working on you know the actual working design of it industrial designer: yep . project manager: so y you know what you 're doing there . um for user interface , technical functions , i guess that 's you know like what we 've been talking about , what it 'll actually do . um and uh marketing executive , you 'll be just thinking about what it actually what , you know , what requirements it has to has to fulfil and you 'll all get instructions emailed to you , i guess . marketing: okay . project manager: um . marketing: project manager: yeah , so it 's th the functional design stage is next , i guess . and uh and that 's the end of the meeting . so i got that little message a lot sooner than i thought i would , so marketing: um . before we wrap up , just to make sure we 're all on the same page here , project manager: mm-hmm . marketing: um , do we we were given sort of an example of a coffee machine or something , project manager: uh-huh , yeah . industrial designer: mm-hmm . marketing: right ? well , um are we at ma right now on the assumption that our television remote control may have features which go beyond the television ? or are we keeping sort of like a a design commitment to television features ? project manager: th okay , well just very quickly marketing: i i do n't know . project manager: 'cause this we 're supposed to finish now . um i guess that 's up to us , marketing: yep . yeah , sure . project manager: i mean you probably want some kind of unique selling point of it , so um , you know marketing: okay . industrial designer: i think one factor would be production cost . marketing: okay , yeah . industrial designer: because there 's a cap there , project manager: yeah . industrial designer: so um depends on how much you can cram into that price . um . marketing: okay . project manager: mm-hmm . marketing: okay . industrial designer: i think that that 's the main factor . project manager: yeah . okay . marketing: okay . project manager: right , okay , we 'll that 's that 's the end of the meeting , then . um marketing: alright . project manager: so , uh marketing: project manager: thank you all for coming . industrial designer: cool . marketing: </s> [SEP]summarize the whole meeting .
this was the kick-off meeting for the project . first of all , project manager led each group member to know each other and introduced the project which was aiming to design remote control . next , they discussed their favourite animal characteristics . lastly , project manager mentioned how they worked on each part individually .