For Kerouac, the embodiment of American Zen was Gary Snyder, the Pulitzer Prize-winning Buddhist poet and essayist, who he fictionalized as Japhy Ryder in The Dharma Bums. Snyder was a practicing Buddhist and a translator of classic Chinese texts before Kerouac met him. He was the Zen guru of the Beats at the same time that Alan Watts popularized Buddhism for middle-class Americans in best-selling books and magazine articles of the late 1950s. Snyder had studied with Watts for a while but thought him 'square.' 'He was cool in relation to the people around him,' Snyder once said, referring to 'middle class, needy' Americans, but he was 'never actually cool.' Then Snyder added with a wink, '[and] you know what I mean, as the Big Bopper says,' invoking the rock-and-roll classic 'Chantilly Lace' for those hip and in-the-know.
Joel Dinerstein, The Origins of Cool in Postwar America
alan-watts, buddhism, cool, kerouac, zen