He showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: “celebration.
Michael Pollan, In Defense of Food: An Eater's Manifesto
americans, chocolate, chocolate-cake, connotations, food, french, guilt, politics, semantics, word-association