The aesthetic came along the way, I think - just through experimenting, and going on tour, and trying stuff out on stage, having fun with it, and not taking it too seriously. If I had a ballgown at home, I'd wear it onstage. If I found something in a charity shop, I'd wear it. That's where it grew from - just wanting to play dress-up.
Florence Welch
Having Fun, Fun, Charity 