Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection?
Bill Watterson, There's Treasure Everywhere: A Calvin and Hobbes Collection
advertising, conformity, independence, individuality, peer-pressure