I think the church has done a pretty good job at reaching the "down and outers" but not a good job at reaching the "up and outers." I feel like one of my mandates is to reach corporate America with a message that relates to them. As an avid reader, I realized that the church at large was not speaking the language of corporate America or strategically to the needs of a corporate man/woman.
Keith Craft
culture, evangelism, outreach