In a world where seasons of planting harvests and inundation ruled life and death, it was imperative to bring the gods into daily life to help things along. The more a king invested in festivals of cyclical renewal, the more prosperity the gods bestowed. But if the gods were ignored, bad floods would result, and that meant meager planting and poor harvest, which led in turn to drought, pestilence, disease and death.
Kara Cooney, The Woman Who Would Be King: Hatshepsut's Rise to Power in Ancient Egypt
festivals, gods, prosperity, renewal