The brain is a pleasure seeking machine. Once you teach it, through meditation, that abiding calmly in the present moment feels better than our habitual state of clinging l, over time, the brain will want more and more mindfulness.
Dan Harris, 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works
brain, calm, meditation, pleasure, present