In the imposition of a unitary and homogeneous popular culture, disseminated now throughout the world by the spread of Western technology and communications, is to be found one of the central features of modernity's distinctive way of achieving the priority of the one over the many. Homogeneity derives from the creation of an undifferentiated social or other reality...It is not therefore the priority of the many that distinguishes modernity from other cultures, but the shape the priority of the one takes in practice. Thus both the ancient and modern eras, in so far as they can be distinguished in the way often attempted, share in a tendency to elevate the one over the many: to enslave the many to the heteronomous rule of the one. The pathos of the modern condition is that, after rejecting what it rightly sees to be the oppressive forms of unity deriving from the past, it has itself succumbed to various false universals that replicate or even exacerbate the bondage from which it had hoped to free itself.
Colin E. Gunton, The One, the Three and the Many: God, Creation, and the Culture of Modernity
homogeneity, modernity, popular-culture, technology