Perhaps one of the more creative promotions of all time wasin 1969, when a marketer with the Procter & Gamble Companycame up with the idea of giving away goldfish with each purchaseof a king-size box of Spic and Span.
Mary Potter Kenyon, Coupon Crazy: The Science, the Savings, and the Stories Behind America's Extreme Obsession
coupons, marketing, refunds