So, the word wild here is not used in its modern pejorative sense, meaning out of control, but in its original sense, which means to live a natural life, one in which the criatura, creature, has innate integrity and healthy boundaries. These words, wild and woman, cause women to remember who they are and what they are about. They create a metaphor to describe the force which funds all females. They personify a force that women cannot live without.
Clarissa Pinkola Estés, Women Who Run With the Wolves: Myths and Stories of the Wild Woman Archetype
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