Connecting to the outernet was less of a shock this time, as the monitor gave him a sense of distance from it, but it was still annoying. How did these people live with such a system, stalked by advertisements and "free" offers and icons that would take you to another site, unasked-for, the moment you gave them your attention? It was like wending your way through an obstacle course. Perhaps after a while you just learned to tune it all out... or perhaps you could buy programs that did it for you. He would have to design himself one of those before he did any more real work on the outernet, though he suspected that the consumer programs which were stalking him were capable of adapting to anything he could turn out quickly.Advertising: the ultimate predator. He longed for the simplicity of the Gueran network, which simply did what it was supposed to and no more. When had these people lost touch with the fact that the purpose of a network was to facilitate communication, not impede it?
C.S. Friedman, This Alien Shore
advertisement, communication, cyberpunk, internet, marketing