I have seen the tourism market shift over the last ten years with greater value attached to the culture of places, seen people growing sick of plastic phoniness and genuinely wanting to experience places and people that do different things. I see how bored we have grown of ourselves in the modern Western world and how people can fight back and shape their futures using their history as an advantage not an obligation.
James Rebanks, The Shepherd's Life: A People's History of the Lake District
culture, history, lake-district, landscape, tourism, western-world