It's simple,' Kat told them. 'You bombard them with images of what they ought to be, and you make them feel grotty for being the way they are. You're working with the gap between reality and perception. That's why you have to hit them with something new, something they've never seen before, something they aren't. Nothing sells like anxiety.
Margaret Atwood, Wilderness Tips
anxiety, consumerism, fashion, fashion-industry, magazines