Advertising has these people chassing cars and clothes they don't need. Generations have been working in jobs they hate, just so they can buy what they don't really need. We don't have a great war in our generation, or a great depression, but we do, we have a great war of the spirit. We have a great revolution against culture. The great depression is our lives. We have a spiritual depression.
Chuck Palahniuk, Fight Club
spirituality