Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience – and turn your business into a viable endeavour.
Cendrine Marrouat, The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win
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