In the years that followed the Harrison campaign, many candidates—from Colonel James 'Young Hickory' Polk in 1844 to Lieutenant John Kerry in 2004—had their 'humble origins' and/or 'war leadership' highlighted in political material. Often coupled with these tactics was a corollary, to create an image of the opposition candidate that was highly negative—from John Adams as a 'monarchist' to John Kerry as a 'flip-flopping, windsurfing elitist.
Steven A. Seidman, Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History
campaigns, elections, graphic-design, history, political-campaigns, politics