Propagandists reveal themselves through their use of tricks such as "name-calling", employing "glittering generalities", "plain folks" identifications, "card stacking", "bandwagon" devices, and so on. Such devices could be identified easily in many religious and political speeches, even in academic lectures, and this approach to propaganda analysis led to a kind of witch-hunt for propagandists.
Klaus H. Krippendorff, Content Analysis: An Introduction to Its Methodology
analysis, communication, propaganda