It was a fairy tale, no fooling. It was unreality becoming real. This frightened her. Because people don't care for unreality becoming real. It pricks their well-fed minds, you see, with something like a hunger pang. They prefer the logical stuffiness of expectancy. It is only at certain times that they weaken, letting imagination in. That's the time to get them. (“The Disinheritors”)
Richard Matheson, Collected Stories, Vol. 1
fear, imagination, rationality, reality, unreality