When modern sociologists talk of the necessity of accommodating one's self to the trend of the time, they forget that the trend of the time at its best consists entirely of people who will not accommodate themselves to anything. At its worst it consists of many millions of frightened creatures all accommodating themselves to a trend that is not there. And that is becoming more and more the situation...Every man speaks of public opinion, and means by public opinion, public opinion minus his opinion.
G.K. Chesterton, Heretics
fashions, public-opinion, sociology, trends