I realized that with everything I did from that point onward, I would have to ask myself this question: "How would I feel if what I'm doing right now is written up on the front page of the Wall Street Journal or the New York Times or if it is on television? Would I still do it?" That is a very useful exercise for leaders to engage in, because we shouldn't do anything we might be embarrassed by or ashamed of.
John E. Mackey, Conscious Capitalism: Liberating the Heroic Spirit of Business
forethought, integrity, moral-caution, self-awareness