I have always believed that atrademark is the life of an enterpriseand that it must be protected boldly. Atrademark and a company name arenot just clever gimmicks-they carryresponsibility and guarantee thequality of the product. If someone triesto get a free ride on the reputation andthe ability of another who has workedto build up public trust, it is nothingshort of thievery. We were not flatteredby this theft of our name.
Akio Morita
business, ethics