Readers who have owned animals will appreciate how difficult it would be to train a dog to play exclusively in his own yard, to fetch his sweater whenever he sees it is raining outside, or to be generous in sharing his dog biscuits with other dogs. Yet these same people would not even question the feasibility of trying to use reward and punishment to teach their children the same behaviors.
Thomas Gordon, Parent Effectiveness Training: The Proven Program for Raising Responsible Children
behavior, parenting, punishment, reward