We’re not making a world without greed, Jacob. We’re making a world where greed is a perversion. Where grabbing everything for yourself instead of sharing is like smearing yourself with shit: gross. Wrong. Our winning doesn’t mean you don’t get to be greedy. It means people will be ashamed for you, will pity you and want to distance themselves from you. You can be as greedy as you want, but no one will admire you for it.
Cory Doctorow, Walkaway: A Novel
another-world, social