How does it happen that a writer who's not even very good - and I can say that, I've read four or five of his books - gets to be in charge of the world's destiny? Or of the entire universe's?"If he's not very good, why didn't you stop at one?"Mrs. Tassenbaum smiled. "Touché. He is readable, I'll give him that - tells a good story...
Stephen King, The Dark Tower
reading-for-pleasure, storytelling