If you want to be a thought leader, market leader, or change the world - you have to give up the need to be liked. Telling people what they want to hear makes you popular. Telling people what they need to hear makes you relevant, empowering, and significant.Don't pander to the masses. Speak to the people you really want to reach and be honest. Challenge them to do more and become better. And know that if you're not attracting some haters - you're probably not doing something significant.
Randy Gage, Mad Genius: A Manifesto for Entrepreneurs
honesty