Maybe what stopped people from voting wasn't a lack of information about the candidates or a feeling that the outcomes of races didn't matter or a sense that a trip to the polls was inconvenient. What if voting wasn't only a political act, but a social one that took place in a liminal space between the public and private that had never been well-defined to citizens? What if toying with those expectations was key to turning a person into a voter? What if elections were simply less about shaping people's opinions than changing their behaviors?
Sasha Issenberg, The Victory Lab: The Secret Science of Winning Campaigns
behavior, elections