It is safe to assume that any individual or group you wish to influence has access to more wisdom than they currently use. It is also safe to assume that they also have considerably more facts than they can process effectively. Giving them even more facts adds to the wrong pile. They don't need more facts. They need help finding their wisdom. Contrary to popular belief, bad decisions are rarely made because people don't have all the facts.
Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
influence, narrative, persuasion, story