Fresh writing and an original twist on an old idea. As much as this term is hated in the industry, it doesn't make it any less true. High concept. Simply put, you take a universal concept, something that has been done a million times (because everything has been done a million times), and add a fresh twist to it. Something no one saw coming. But mostly fresh writing! Keep it clean, simple, and compelling.
Darynda Jones
writing-advice