Feminism and femininity are not mutually exclusive. It is misogynistic to suggest that they are. Sadly, women have learned to be ashamed and apologetic about pursuits that are seen as traditionally female, such as fashion and makeup. But our society does not expect men to feel ashamed of pursuits considered generally male - sports cars, certain professional sports. In the same way, men's grooming is never suspect in the way women's grooming is - a well-dressed man does not worry that, because he is dressed well, certain assumptions might be made about his intelligence, his ability, or his seriousness. A woman, on the other hand, is always aware of how a bright lipstick or a carefully-put-together outfit might very well make others assume her to be frivolous.
Chimamanda Ngozi Adichie, Dear Ijeawele, or a Feminist Manifesto in Fifteen Suggestions
fashion, femininity, feminism, makeup, misogyny, women