...the reward centers of the brain--where the pleasure of those high-calorie foods registers--also respond to other substances that bring about pleasure....But those reward centers also respond to other gratifying things, like watching a sunset or experiencing a loving touch...So while you may not be able to change the wiring in your brain, you can "feed" those reward centers other pleasures...Biology isn't destiny when you have effective strategies...
Bob Greene, The Life You Want: Get Motivated, Lose Weight, and Be Happy
change, food-additction, weight-loss