Church growth experts tell us that most people seeking a new church care little about its doctrines. They're mostly interested in the facilities of the church, its nursery, and opportunities for friendship. . . .The experts tell us that today's church members will switch churches at a moment's notice if they think that their personal and relational needs will be better met elsewhere--even if the doctrine taught is at best, suspect. Thus some will opt for better facilities and architecture even at the expense of jeopardizing their own soul.
Erwin W. Lutzer, Rescuing the Gospel: The Story and Significance of the Reformation
church-growth, doctrine, theology