The color of the emitted light depends on the relative heights of the starting and ending energy levels. A crash between closely spaced levels (such as two and one) releases a pulse of low-energy reddish light, while a crash between more widely spaced levels (say, five and two) releases high-energy purple light.
Sam Kean, The Disappearing Spoon: And Other True Tales of Madness, Love, and the History of the World from the Periodic Table of the Elements
chemical-reactions, electron-shell, electrons, energy, light