An economy that depends on slavery needs to promote images of slaves that “justify” the institution of slavery. The contemporary economy depends right now on the representation of women within the beauty myth. Economist John KennethGalbraith offers an economic explanation for “the persistence of the view of homemaking as a ‘higher calling’”: the concept of women as naturally trapped within the Feminine Mystique, he feels, “has been forced on us by popular sociology, by magazines, and by fiction to disguise the fact that woman in her role of consumer has been essential to the development of our industrial society…. Behavior that is essential for economic reasons is transformed into a social virtue.
Naomi Wolf, The Beauty Myth
feminism