Nevertheless, by dint of his personality and controlling instincts, Jobs was soon playing a stronger role. He spewed out a stream of ideas - some reasonable, others wacky - about what Pixar's hardware and software could become. And on his occasional visits to the PIxar offices, he was an inspiring presence. "I grew up a Southern Baptist, and we had revival meetings with mesmerizing but corrupt preachers," recounted Alvy Ray Smith. "Steve's got it: the power of the tongue and the web of words that catches people up. We were aware of this when we had board meetings, so we developed signals - nose scratching or ear tugs - for when someone had been caught up in Steve's distortion field and he needed to be tugged back to reality.
Walter Isaacson, Steve Jobs
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