American culture is a sheep culture—long on talk about individualism, but even longer on absolute conformity. Most still believe that individuality is based on which model car you like best—commodity identity, a selection of personalities on a shelf full of products approved by the Federal Identity Administration. I’m a Taurus aspiring to be a Lexus.
Stan Goff, Full Spectrum Disorder: The Military in the New American Century
commodity-fetishism, conformity, identity, individualism