It is commonplace observation that women are forever trying to straighten their hair if it is curly and curl it if it is straight, bind their breasts if they are large and pad them if they are small, darken their hair if it is light and lighten it if it is dark. Not all these measures are dictated by the fantom of fashion. They all reflect dissatisfaction with the body as it is, and an insistent desire that it be otherwise, not natural but controlled, fabricated. Many of the devices adopted by women are not cosmetic or ornamental, but disguise of the actual, arising from fear and distaste.
Germaine Greer, The Female Eunuch
feminism, objectification-of-women