The Deleuzian philosopher Brian Massumi clearly formulated how today's capitalism has already overcome the logic of totalizing normality and adopts instead a logic of erratic excess: the more varied, and even erratic, the better. Normalcy starts to lose its hold. The regularities start to loosen, This loosening of normalcy is part of capitalism's dynamic. It's not a simple liberation. It's capitalism's own form of power. It's no longer disciplinary institutional power that defines everything, it's capitalism's power to produce variety - because markets get saturated. Produce variety and you produce a niche market. The oddest of affective tendencies are okay - as long as they pay. (...) What happens next, when the system no longer excludes the excess, but directly posits it as its driving force - as is the case when capitalism can only reproduce itself through a continual self-revolutionizing, a constant overcoming of its own limits? Then one can no longer play the game of subverting the Order from the position of its part-of-no-part, since the Order has already internalized its own permanent subversion.
Slavoj Žižek, Comradely Greetings: The Prison Letters of Nadya and Slavoj
capitalism, normality