Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard.
Loren Weisman, The Artist's Guide to Success in the Music Business (2nd edition): The "Who, What, When, Where, Why & How" of the Steps that Musicians & Bands Have to Take to Succeed in Music
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