Ideas about a person's place in society, his role, lifestyle, and ego qualities will lose their hold as the cohesive forces in society disintegrate. Subculture values will proliferate to such a bewildering extent that a whole new class of professionals will arise to control them. Such a Transmutation Technology will deal in fashions, in ways of being. Lifestyle consultants will become the new priests of our civilizations. They will be the new magicians.
Peter J. Carroll, Liber Null and Psychonaut: An Introduction to Chaos Magic
culture, fashion, society, subculture