The war was between the Danes and Wessex. My war was with Odda the Younger, and I knew I was driven by pride. The preachers tell us that pride is a great sin, but the preachers are wrong. Pride makes a man, it drives him. It’s the shield wall around his reputation and the Danes understood that. Men die they said, but reputation does not die. What do we look for in a lord? Strength, generosity, hardness, and success. And why should a man not be proud of those things? Show me a humble warrior and I’ll see a corpse. Alfred preached humility, he even pretended to it, loving to appear in church with bare feet and prostrating himself in-front the alter, but he never possessed true humility. He was proud, and men feared him because of it, and men should fear a lord. They should fear his displeasure and fear his generosity will cease. Reputation makes fear, and pride protects reputation, and I marched North because my pride was endangered.
Bernard Cornwell, The Last Kingdom
pride