b"Andrew Cullen\n12B, Violet Apartments\nKingston Avenue, Phoenix, AZ 85006\n602-478-1657\nEmail: andrewcullen@example.com\n\nCareer Objective:\nSecure the position of a digital advertising executive and use my competence in advertising and\nmarketing for helping the organization in meeting their goals and building a strong reputation in the\nmarket.\n\nKey Skills:\n\xef\x82\xb7Competent in planning strategies and developing objectives\n\xef\x82\xb7Knowledge of content development standards and digital advertising norms\n\xef\x82\xb7Thorough understanding of the applications of PHP, JavaScript, XHTML, Adobe, etc.\n\xef\x82\xb7Skilled at initiating innovative brand development ideas and promotion strategies\n\xef\x82\xb7Efficient at identifying the nature, reactions and preferences of the customers\n\xef\x82\xb7Hold up-to-date information on Search Engine Marketing (SEM), Search Engine\nOptimization (SEO) , Sponsored Search, Email Advertising, and Social Media Marketing\n\nEducational Qualification:\n\xef\x82\xb7Bachelor's Degree in Advertising and Marketing Management\nPhoenix University, 2008\n\nWork Experience:\nDesignation: Digital Advertising Executive\nOrganization: Violet Advertisers, Phoenix, AZ\nDuration: May 2010 - till date\n\xef\x82\xb7Devise advertising and marketing strategies as per the product nature and target audience\n\xef\x82\xb7Issue topic names and product details to copywriters for writing promotional content\n\xef\x82\xb7Inspect the organization's website and give an overview of its designs and functionality\n\xef\x82\xb7Suggest ideas to promote the services of e-commerce and online shopping\n\xef\x82\xb7Establish friendly interaction with customers and receive their feedback\n\xef\x82\xb7Communicate with market analysts to study the demographics and identify the target\naudience\n\n\x0cDesignation: Digital Advertising Assistant\nOrganization: Mayfair Advertisers, Phoenix, AZ\nDuration: January 2009 - April 2010\n\xef\x82\xb7Prepared the different audio and visual materials to promote the organization's goods\n\xef\x82\xb7Provided the product's pictures and list of features on the Internet for customer's reference\n\xef\x82\xb7Coordinated with the team of SEOs, writers and designers to generate eye-catching\npromotional content\n\xef\x82\xb7Drafted reports of the stocks that are most viewed and liked by the customers and that sold\nin higher quantities\n\xef\x82\xb7Created interesting promotional content and included animations, audios and articles to\nspark readers' interest\nDesignation: Information Developer\nOrganization: Matrix Advertisers, Phoenix, AZ\nDuration: December 2007 - December 2008\n\xef\x82\xb7Developed promotional articles enriched with products' key features based on the\nunderstanding derived from consultation with clients\n\xef\x82\xb7Coordinated with the graphic designers and animators to make interesting and interactive\npresentations\n\xef\x82\xb7Updated information on the website as per the new products or versions that are introduced\nby the organization\n\xef\x82\xb7Provided answers to customer queries and forwarded their purchase orders\n\nExtracurricular Activities:\n\xef\x82\xb7Participated and organized fund-raising events for children under 16 in order to help them\nchoose desired careers. This activity helped me in developing leadership skills and\nunderstanding the importance of teamwork\n\xef\x82\xb7Contributed my efforts in spreading awareness of global warming through blogs and\npublishing my articles in local newspapers\n\xef\x82\xb7Active member of City Bikers' Club for seven years\n\nReference\nPeter McGrath\nChief Advertising Manager\nViolet Advertisers, Phoenix, AZ\n688 - 754 - 1489\nEmail: petermcgrath@example.com"