b'RESUME\nEXEC-Classic 2 Page\n\nPete Ward\n\n35 Shields\nChicago, IL 60606\n(312) 777-7878\npetew@gmail.com\n\nProfessional Summary\nProven customer-focused sales leader with P&G, Unilever, Gillette and other top tier consumer packaged goods\ncompanies. Proficient in cultivating and managing collaborative business relationships with top national Drug and\nFood chains. Accomplished at consistently delivering business results, developing talent, team building and following\nthrough on commitments. Experience building new departments and organizations. A direct communicator with strong\ninterpersonal skills oriented toward tangible, measurable results.\nExperience\nGenesis OTC\nDirector, Field Sales \xe2\x80\x93 Walgreens\n\n12/08-Present\t\n\nResponsible for cross-functional sales and customer marketing team supporting Genesis\xe2\x80\x99s second largest customer in\nNorth America, representing $320MM in revenue. The functions include Business Development Managers, Category &\nShopper Insights, Shopper Marketing, and Supply Chain.\n\xe2\x80\xa2 Exceeded shipment and profit revenue targets for four consecutive years\xe2\x80\x932009-2012.\n\xe2\x80\xa2 Promoted eight team members in three years\n\xe2\x80\xa2 Achieved Walgreens top OTC vendor partner measured by WSL Research \xe2\x80\x93 2010-2012\n\xe2\x80\xa2 President\xe2\x80\x99s Cup winner, Sales Director of the Year \xe2\x80\x93 2011\n\xe2\x80\xa2 Part of project team that developed division sales and customer strategy - 2009\nUnilever Consumer Products\nVice President/Team Leader - Walgreens Team\n\n5/05-12/08\n\nResponsible for cross-functional sales and customer marketing team supporting Unilever second largest customer in\nNorth America. The functions include Customer Business Managers, Category Managers, Retail Planogram Analyst ,\nLogistics Manager , and a Customer Marketing.\n\xe2\x80\xa2 #1 account team in sales growth - 2005-08.\n\xe2\x80\xa2 Exceeded shipment and profit revenue targets - 2005-08\n\xe2\x80\xa2 Promoted four team members over a two-year period\nProctor & Gamble (Formally Gillette)\t\t\t\t\t\nDirector of Sales - Food Channel\nOral Care/Braun Division\n\n6/91 -5/05\n7/04 - 5/05\n\nResponsible for start up of newly created Oral Care/Braun position managing the Food Channel across the US market.\nThe Food Channel was comprised of five sales teams, to include Team Leaders, National/Account Executives, Broker\nManagers , Category Managers, and Customer Marketing Managers responsible for 20% of the division\xe2\x80\x99s business in\nNorth America. Total personnel responsibility was 42 people across the US market.\n\xe2\x80\xa2 Achieved sales increase of +20%, 100% to the assigned channel quota\n\xe2\x80\xa2 Promoted three people within the channel to headquarter and National Account assignments\n\xe2\x80\xa2 Lead all Gillette business units in highest market share increase for total business in the food channel\n\n\x0cRESUME\nEXEC-Classic 2 Page Continued\n\nPage 2\nTeam Leader - West/Central Region\t\t\t\nOral Care/Braun Division\n\n4/01 - 7/04\n\nResponsible for start up of newly created Oral Care/Braun division covering the Central and Western states, including\nAlaska and Hawaii. Supervised a multifunctional sales and development team, to include National Account Managers,\nRegional Account Managers, and two Category Managers. The major accounts include Meijer, Shopko, Super Valu,\nFleming, HEB, Giant Eagle, Amerisource/Bergen, Cardinal, and Webco.\nAssisted in the development of a new division of Gillette. Hired/developed new sales team within the Oral Care/Braun\nbusiness unit\n\xe2\x80\xa2 Exceeded sales budget for three consecutive years\n\xe2\x80\xa2 Promoted six team members in two years to national chain account management and headquarter positions\n\xe2\x80\xa2 Lead the development of our national broker plan-including training, objective setting, communications, and\ninformation processes\nChannel Director\t\t\t\t\t\t\t\nHealth and Beauty Care\n\n6/99-4/01\n\nThis headquarters position was responsible for managing Customer Marketing and Category Management functions for\nthe Food Channel, supporting shaving, deodorant, and oral care categories. The department consisted of 24 field-based\nmanagers who supported five regional food teams with annual sales of $700 million. This position assisted the VP of\nSales in providing strategic direction to the field, interfaced with Marketing on brand/channel initiatives, investigated\nbusiness opportunities, and provided strategic resources to support field sales initiatives.\nAdditional Gillette Experience\nDrug Channel Director\n\t\t\t\t\nBusiness Development Manager \t\nTrade Marketing Manager \t\t\t\t\t\t\nDistrict Sales Manager\t\t\t\t\t\t\t\nRegional Business Planner\t\t\t\t\t\t\n\n1/98-6/99\n1/97-12/97\n1/95-12/96\n3/92-12/95\n6/91-3/92\n\nHelene Curtis (Unilever)\t\t\t\t\t\nDivision Sales Manager\t\n\t\t\t\t\t\nNational Sales Training Manager\t\t\t\t\t\n\n3/89-6/91\n3/90-6/91\n3/89-3/90\n\nNoxell Corporation (P&G)\t\t\t\t\t\t\nRegional Sales Manager\t\t\t\t\t\t\nDistrict Sales Manager\t\t\t\t\t\t\t\nKey Account Manager\t\t\t\t\t\t\t\nTerritory Sales Representative\t\t\t\t\t\t\n\n3/83-3/89\n7/87-3/89\n12/96-7/87\n1/86-12/86\n6/83-1/86\n\nEducation\nUniversity of Illinois University - Executive MBA 1990\nDrake University - BS Marketing 1983\nProfessional & Civic Affiliations\nElmhurst College-Student Mentorship Program \xe2\x80\x93 2009 \xe2\x80\x93 present\nIllinois State University \xe2\x80\x93Mentor/Guest Speaker \xe2\x80\x93 Department of Marketing \xe2\x80\x93 2009-present\nIllinois State University \xe2\x80\x93 Marketing Department Advisory Board \xe2\x80\x93 2012-present\nWillow Creek Community Church \xe2\x80\x93 Care Center Food Pantry Volunteer \xe2\x80\x93 2011- current\nHabitat for Humanity \xe2\x80\x93 Global Village Volunteer- Guatemala \xe2\x80\x93 2012, 2013\n\n\x0cRESUME\nEXEC-Omit Years/Exclude Grad Date 2 Page\n\nJane R. Doe\n\n917 S. Knight\nArlington Heights, IL 60000\nH: 222.222.7777\nC: 222.222.5555\njdoe@gmail.com\nhttp://www.linkedin.com/in/janedoe\nSales Management Professional with Food Industry expertise combining strong leadership, communication, analytical,\nand presentation skills to increase sales and market share. Consistent achiever with outstanding results through\nrelationship building with customers, brokers, and management.\nStrengths and abilities include:\n\xe2\x80\xa2 Presentation and Negotiation\t\t\t\n\xe2\x80\xa2 Sales Plan Development & Execution \t\t\n\xe2\x80\xa2 Forecasting and Budgeting\t\t\t\n\xe2\x80\xa2 Situational Analysis and Decision Making\t\n\xe2\x80\xa2 Scan and Consumer Data Utilization \t\t\n\n\xe2\x80\xa2 Relationship Building\n\xe2\x80\xa2 Leadership\n\xe2\x80\xa2 Broker Management\n\xe2\x80\xa2 Outstanding Customer Service\n\xe2\x80\xa2 Excellent Written and Oral Communication Skills\n\nPROFESSIONAL EXPERIENCE\nJensene Candy Company, Wilber, IL\t\t\t\t\t\t\t\n\nFamily-owned confectionery company based in Northeast IL with national and international sales.\n\n2011 - 2012\n\nNational Account Manager\nSales presentation, planning, and forecasting of key accounts in the Mass, Club & Military channels.\n\xe2\x80\xa2 \tWorked with accounts including: Target, K-Mart, Shopko, Pamida, Meijer, Duckwall-ALCO, Costco, BJs, Smart and \t\n\t Final, Military Commissary (DeCA) and four (4) Military Exchanges (AAFES, NEXCOM, MCX, CGX),\n\t Fred\xe2\x80\x99s Super Dollar Stores.\n\xe2\x80\xa2 \tFocused on maintaining existing business and growing within company guidelines to ensure net margin profitability.\n\xe2\x80\xa2 \tConversant with account-specific software applications including Target POL, Sears Workbench/IMA,\n\t DeCA Empower Data and various vendor internet portals.\n\xe2\x80\xa2 \tUtilized aforementioned software applications in conjunction with Symphony IRI scan data and various consumer \t\n\t insight reports to develop on-trend strategic promotional and marketing plans.\n\nThompson Confectionery Company, Inc., Sandy, ME\t\t\t\t\n\n1990 - 2011\n\nOldest multi-line confectionery company in United States with chocolate and non-chocolate product lines.\n\nCorporate Regional Sales Manager \t \t\t\t\t\t\t\t1994 - 2011\nManaged Sales & Marketing functions of 15 brokers in 18 Central/Western United States, all classes of trade.\n\xe2\x80\xa2 \tManaged key accounts including: Walgreen\xe2\x80\x99s, Target, K-Mart, Shopko, Duckwall-ALCO, Pamida, SUPERVALU\n\t (ABS legacy and LLC), HE Butt, Roundy\xe2\x80\x99s Supermarkets, Save-A-Lot, Aldi\xe2\x80\x99s, Kroger Divisions (Fry\xe2\x80\x99s, Smith\xe2\x80\x99s,\n\t Dillon\xe2\x80\x99s, King-Soopers), Cost Co (Chicago), Eby-Brown, Promotions Unlimited, Hobby Lobby, Menards, Eilieen\xe2\x80\x99s,\n\t Quik Trip, Casey\xe2\x80\x99s, Farley\xe2\x80\x99s and Sathers. Numerous other wholesale grocers, distributors, and specialty accounts,\n\t including catalog companies.\n\xe2\x80\xa2 \tDeveloped and utilized Sales PowerPoint presentations.\n\xe2\x80\xa2 \tSolely responsible for sales, marketing, and management of all US military sales in both commissary and exchange \t\n\t businesses, CONUS and Overseas.\n\xe2\x80\xa2 Integrated 26 brokers from 5 different confectionery manufacturers, in 19 different geographic states, into a \t\t\nsingle, successful sales network.\n\xe2\x80\xa2 Budgeted and forecasted Sales Planning and Promotions.\n\xe2\x80\xa2 Adept at creating custom-item programs for a variety of customers to meet specific needs.\n\xe2\x80\xa2 Generated consistent sales growth \xe2\x80\x93 meeting or exceeding company objectives.\n\n\x0cRESUME\nEXEC-Omit Years/Exclude Grad Date 2 Page Continued\n\nJane R. Doe \t\t\t\t\t\t\t\t\t\t\t\t\n\nPage 2\n\nDivisional Sales Manager \t\t\t\t\t\t\t1992 - 1994\nManagement of sales within a 19-state geographical area covering Central and Southern United States while company\nwas going through an active acquisition phase.\n\xe2\x80\xa2\t Focused on key accounts including but not limited to: Kerr Drug, Fred\xe2\x80\x99s, Dollar General, Bi-Lo, Bruno\xe2\x80\x99s,\n\t Big B Drug, K & B Drug, Harco Drug, HT Hackney, USA Drug, Variety Whsle., Bill\xe2\x80\x99s Dollar Stores,\n\t Meijer, Spartan Stores.\n\xe2\x80\xa2\t Developed Thompson Policies and Procedures Manual for Brokers.\n\xe2\x80\xa2\t Managed staff in \xe2\x80\x9cStark Sample Room\xe2\x80\x9d (WI) and trained additional staff at Thompson HQ.\n\xe2\x80\xa2\t Continued to work with Customer Service, coordinating with Logistics, Warehousing, and Production to\n\t facilitate cost-effective shipments and improve service levels.\nSales Assistant Manager \t\t\t\t\t\t\t\n1990 - 1992\nMaintained dual position within Customer Service while expanding duties into the following:\n\xe2\x80\xa2\t Developed and designed new products in conjunction with VP Sales.\n\xe2\x80\xa2\t Managed Sample Room - created employee training manual and policies and procedures manual while\n\t training staff to execute mock-up packaging for new product introductions.\n\xe2\x80\xa2\t Purchased and managed all aspects of trade advertising, Sell Sheets, Sales Brochures for\n\t Darte Division of Thompson.\n\xe2\x80\xa2\t Gained integral understanding of confectionery manufacturing and supply chain functions.\n\xe2\x80\xa2\t Coordinated Sales and Customer Service efforts to reduce costs and increase service levels.\n\xe2\x80\xa2\t Served as member of Distribution Channels Magazine Editorial Advisory Board.\n\nLimper Candy Company, Fenneycain, OH\t\t\t\t\t\t\nSmall, family-owned confectionery company purchased by main competitor,\nThompson Confectionery Company, in 1990.\n\n1989 - 1990\n\nAssistant Customer Service Manager\n\xe2\x80\xa2\t Received and placed customer orders via telephone and facsimile.\n\xe2\x80\xa2\t Reviewed orders for accuracy and content.\n\xe2\x80\xa2\t Created solutions for late or missing orders.\n\xe2\x80\xa2\t Typed price lists, promotional schedules, and sales presentations.\n\xe2\x80\xa2\t Coordinated, set up, and worked national trade shows (NATD, AWMA, NACS, and All Candy Expo).\n\xe2\x80\xa2\t Dedicated time to IT functions when staffing was needed.\n\nEDUCATION\nDrake University, Des Moines, IA\nBachelor of Arts (BA) in History, Dean\xe2\x80\x99s List No Year\n\nTECHNICAL SKILLS\n\xe2\x80\xa2\t Proficient in MS Word, Excel, PowerPoint, Email, Internet, Web-based software applications.\n\xe2\x80\xa2\t Capable of Symphony- IRI Data retrieval and analysis to produce fact-based presentations.\n\xe2\x80\xa2\t Knowledgeable about consumer data analytics (i.e. Consumer Insights, Spectra, NPD).\n\xe2\x80\xa2\t Adept at forecasting both every day and seasonal product lines.\n\xe2\x80\xa2\t ADAGE InfoRes ERP Database System.\n\xe2\x80\xa2\t AS400 Database system.\n\xe2\x80\xa2\t Conversant in GTIN requirements and formatting.\n\n\xe2\x80\xa2\t Experienced in packaging design and development.\t\t\t\t\t\t\t\n\t\n\n\x0cRESUME\nEXEC-Exclude Grad Date & Combine Prior Exp 2 Page\n\nLEONARD G. CERMAK\n\n222 E. WISCONSIN AVENUE\nLAKE BLUFF, IL 60045\n(555) 555-5555 home (777) 777-7777 cell\nE-mail: len@gmail.com\n\nSenior Director of Marketing with brand management, advertising and consumer promotion experience in consumer\npackaged goods, foodservice marketing, and advertising agency management. Reporting directly to the Chief Marketing\nOfficer, led the repositioning of large quick-service restaurant chain which drove four years of comp store sales growth\nand impressive ROI. As Senior Director of Marketing for consumer products company, grew a declining category and\nexpanded small regional brand to #2 national brand in less than two years. Industry experience in bakery products,\nhousehold products, personal care, luxury resorts, and building products. Experienced with marketing communications,\nfranchisee relations, multi-unit retail and B2B marketing.\n\xe2\x80\xa2 Partnership marketing\t\t\t\n\xe2\x80\xa2 Leading cross-functional teams\t\n\xe2\x80\xa2 Marketing analysis & planning\t\t\n\xe2\x80\xa2 Brand positioning and strategy\t\t\n\n\xe2\x80\xa2 Developing effective sales strategies\n\xe2\x80\xa2 Project management\n\xe2\x80\xa2 New product development\n\xe2\x80\xa2 Multicultural marketing\n\nLURCH\xe2\x80\x99S CHICKEN, Atlanta, Georgia\n\n\t\n\n2004 \xe2\x80\x93 PRESENT\n\nDirector of Advertising & Promotions \xe2\x80\x93 Reporting to Chief Marketing Officer, direct the development and production\nof national advertising, promotions, and store-level merchandising for third largest QSR chicken chain with over $1\nbillion in sales (1200 U.S. restaurants). Responsible for brand positioning and advertising strategy, national ad-fund\nbudget, broadcast and print production/fulfillment, promotion marketing, interactive marketing, and public relations.\nManage four direct reports and four outside marketing agencies including compensation structure and accountability.\n\n\xe2\x80\xa2 Developed highly competitive brand positioning and advertising/PR/in-store merchandising campaign for new\nSpicy bone-in chicken that re-energized the system, resulting in the most successful new product launch in the company\xe2\x80\x99s\nhistory.\n\xe2\x80\xa2 Spearheaded effort to redefine the brand\xe2\x80\x99s Value Proposition to more effectively connect to diverse cultural audiences.\nDeveloped the company\xe2\x80\x99s first consumer-insight driven and fully integrated marketing campaign, which drove four years\nof comp store sales growth, outpacing the industry. Supported by extensive research, the Value Proposition became the\nbrand frame for next 5 years and includes all marketing touch-points: broadcast, POP, print, promotion, interactive, and\nin-store branding.\t\n\xe2\x80\xa2 Created added-value local store marketing promotions that stretched media dollars by 30-40%, and delivered highquality brand messaging through local on-air personality endorsements.\n\nSCHWIN\xe2\x80\x99S BAKERY, INC., Atlanta, Georgia\t\t\t\t\t\n\n\t\n\n\t\n\n1997 - 2003\n\nA division of The Schwan Food Company, the largest branded frozen food company in the United States, formed by the\nmerger of Mrs. Smith\xe2\x80\x99s Bakeries, Inc. and Edwards Baking Company.\nSenior Director of Marketing -- Reporting to SVP General Manager, managed the #1 and #2 brands in frozen dessert\ncategory, representing over $300 million in sales. Full P&L responsibility for developing and executing annual marketing\nplans, strategic planning, budgeting, advertising and consumer promotion, public relations, new product development.\nManaged six direct reports.\n\xe2\x80\xa2 Developed 5-year strategic plan that defined marketing initiatives necessary to accomplish division goal of doubling\nthe business by 2008.\n\xe2\x80\xa2 Integrated competing brand strategies and initiatives into a unified division marketing strategy designed to achieve 2004\nbusiness growth goal of 20%.\n\xe2\x80\xa2 Revamped Edward\xe2\x80\x99s brand marketing strategy from whole pies to portion-control desserts, managed expansion from a\nregional #3 to a strong #2 national brand in 18 months, growing overall category and almost doubling brand sales.\n\n\x0cRESUME\nEXEC-Exclude Grad Date & Combine Prior Exp 2 Page Contnued\n\nLEONARD G. CERMAK\t\t\t\t\t\t\t\t\t\n\nPage 2\n\nBrand Manager \xe2\x80\x93 Mrs. Smith\xe2\x80\x99s (1997\xe2\x80\x932000) - Managed portfolio of brands representing over $140 million in sales,\nincluding Mrs. Smith\xe2\x80\x99s, Pet Ritz, and Banquet. Responsibilities included annual planning, budgeting, forecasting,\nadvertising, packaging, and consumer research, new product development and public relations. Corporate Strategic\nPlanning Team member and Chairman of Communications sub-committee.\n\xe2\x80\xa2 \tChampioned the redesign of the logo and packaging for the entire Mrs. Smith\xe2\x80\x99s dessert line, aggressively updating\n\t the image of the brand while retaining brand equity. Significantly improved appetite appeal and resulted in increased\n\t levels of trial based on packaging alone.\n\xe2\x80\xa2 \tIn a declining category, successfully developed and launched a line of gourmet desserts, pioneering the introduction\n\t of foodservice quality products to the frozen dessert case. Achieved 60% ACV nationally in Year I without slotting\n\t allowances and improved overall gross profit position of the Mrs. Smith\xe2\x80\x99s brand.\n\xe2\x80\xa2 \tLed cross-functional team of 15 in product concept development, testing, and introduction of the company\xe2\x80\x99s first co\t branded product line, achieving high levels of retailer acceptance and consumer trial in its first six months.\n\nSTRATEGIC MARKETING CONSULTING, Atlanta, Georgia\n\t\n\t\t\n\t\n1995-1997\nPartner - Formed consulting partnership specializing in marketing, strategic planning, and team-development.\n\nTrained and coached an underperforming Strategic Planning Team for Metropolitan Atlanta Rapid Transit Authority\n(MARTA) hindered by inter-team conflict and competing goals. Resulted in recognition and commendation of the Team\xe2\x80\x99s\nperformance and contributions by the General Manager of the Authority.\n\nSERVICE PARTNERS, INC. , Atlanta, Georgia \t\n\n1990-1995\n\nVice President - An international consulting and training company specializing in organizational design and team\ndevelopment. Worked with consumer products companies to redesign key work processes and organizational structures.\nCreated marketing materials, repackaged course content and training materials, trained trainers. Redefined sales and\nmarketing roles and responsibilities for major CPG marketer and realigned the organization to reflect a category\nmanagement structure, solidifying key customer relationships.\n\nPRIOR EXPERIENCE\n\nPrevious experience includes progressive account management responsibility with top national advertising agencies: Geo\nBurnett USA, Media Planner & Buyer on Keebler Cookies & Crackers; Kenderson Advertising, Account Executive\non Lexize; Tappas Worldwide, Account Supervisor on Bell Mobile Systems; McCann-Tate Worldwide, Account\nSupervisor on Pacific Building Products, Cypress Golf Resort. Additional details available.\n\nEDUCATION\n\nDuke University, B. S. Communications, Major in Advertising\n\nPROFESSIONAL DEVELOPMENT\n\xe2\x80\x9cDeveloping Brand Management Expertise\xe2\x80\x9d\nEnnis Associates, Inc.\nThe Most Highly Respected Brand Marketing Training Program for the Consumer Packaged Goods Industry\nPROFESSIONAL ASSOCIATION & ACHIEVEMENTS\nGuest speaker, Evenings at UGA\nUniversity of Georgia College of Communications\n\nEight Promotion Case Studies Published\nKleppner\xe2\x80\x99s Advertising Procedure, 16th & 17th Edition\nThe Leading College Advertising Textbook in North America, Published in Seven Languages\nPearson Prentice Hall Publishers\n\n\x0cRESUME\nJR. EXEC-Classic 1 Page\n\nMIKE CONNORS\t\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\nPROFILE\n\n642 N. Edgemont Lane\nNewark, NJ 87654\n\xef\x80\xa8 (322) 615-1111\n\xef\x80\xaa mikeconnrs@gmail.com\n\nKey Account Executive and Masters in Business Administration graduate with sales management and people management\nexperience. Qualified for opportunities where sales management, marketing, analytical, and relationship building skills will be of\nvalue.\n\nEXPERIENCE\n\nTECHTRONIC INDUSTRIES\n2010-PRESENT\nKEY ACCOUNT EXECUTIVE\n2012-PRESENT\n\xe2\x80\xa2 Manage a $15 million territory consisting of 5 key customers: Menards, Meijer, Shopko, Mills Fleet Farm, and\n\nBlains Farm and Fleet\n\xe2\x80\xa2 Develop specific sales programs for each customer in order to reach strategic goals set forth by company management\n\xe2\x80\xa2 Create advertising programs specifically focused on each customer\xe2\x80\x99s target market\n\xe2\x80\xa2 Consistently research the marketplace to understand the needs of each retail partner\n\xe2\x80\xa2 Deliver profitable product assortment solutions specifically designed for each customer\n\xe2\x80\xa2 Maintain consistent contact with forecasting team to ensure the supply chain can support future demand\n\xe2\x80\xa2 Work closely with product managers to create exclusive products designed to provide solutions for customers\n\nTERRITORY SALES MANAGER\n2011-2012\n\n\xe2\x80\xa2 Managed a $6 million territory with full sales cycle responsibility, from initial contact to closing, follow through,\nsales, and account management\n\xe2\x80\xa2 Provided focused solutions based on clients\xe2\x80\x99 targeted customer base\n\xe2\x80\xa2 Identified potential clients through targeted prospecting, cold calling, and networking\n\xe2\x80\xa2 Developed and maintained client relationships with key accounts by meeting on a quarterly basis\n\xe2\x80\xa2 Tracked, monitored, and evaluated sales data to ensure satisfaction of sales goals\nFIELD REPRESENTATIVE\n2010-2011\n\n\xe2\x80\xa2 Managed and serviced a $3.5 million territory to increase market share for TTi brands\n\xe2\x80\xa2 Developed and maintained relationships with Home Depot management and associates\n\xe2\x80\xa2 Executed monthly objectives, including new product rollouts, new marketing initiatives, and merchandising upgrades\n\xe2\x80\xa2 Compiled and analyzed each unit sales numbers in order to develop specific sales plans\n\xe2\x80\xa2 Delivered product knowledge sessions to Home Depot associates to present the features and benefits of all TTi products\n\xe2\x80\xa2 Studied the market and competition continuously in order to effectively sell TTi product over competitive products\n\nEDUCATION\n\nMASTERS OF BUSINESS ADMINISTRATION\n\nIllinois State University in Bloomington, IL Applied Management, 2012 GPA \xe2\x80\x93 4.0/4.0\n\nBACHELORS OF SCIENCE IN BUSINESS ADMINISTRATION\n\nIllinois State University in Bloomington, IL - Business Administration, 2010\nBACHELORS OF SCIENCE IN MARKETING\n\nIllinois State University in Bloomington, IL - Marketing, 2010\n\nSKILLS\n\nSales Presentations\nMicrosoft Office (Word, Excel, and PowerPoint) Apple and PC Platforms\nAdobe Creative Suite (Illustrator, Photoshop, and InDesign) Sales and Negotiation Training, Pudwill Leadership Center, 2011\n\nHONORS\n\nBusiness Student of the Year, Illinois State University, 2010\nWall Street Journal Student Achievement Award, 2010\nWho\xe2\x80\x99s Who Among Students in American Universities and Colleges Member, 2010 e-l Challenge Contestant - Second Place, 2010\n\n\x0cRESUME\nMID EXEC-Non-Degreed 2 Page\n\nName\nAddress\nCity, State Zip\nPersonal Email (NEVER WORK EMAIL)\nPROFESSIONAL EXPERIENCE\nTHE WILEY COMPANY, Chicago, IL\nWorld\xe2\x80\x99s largest maker of heath & beauty care items i.e. Dove, Advil, etc.\n\n\t\t\t\n\n1996 -Present\n\nCategory Marketing Team-Customer Manager 1996-Present\nResponsible for Category Management Projects Efficient Promotion Analysis. Utilization of Nielsen, Spectra Market Metrics,\nConsumer Insight Tools and statistical measures to determine category lifts, troughs, profitability and recommended tactics.\nResponsible for Headquarter selling and Broker Management for the A&P account.\n\xe2\x80\xa2 Development of Efficient Ad/Display model utilized with retailers to make better category tactical decisions. Model\n\t includes expandability, impulsiveness, incrementality, trough and profitability measures.\n\xe2\x80\xa2 \tMicro-Marketing project utilizing Spectra and Nielsen led to increased display support on a Children\xe2\x80\x99s Cereal\n\t resulting in the best promotion ever at this account.\n\xe2\x80\xa2 \tSold Incremental Cap\xe2\x80\x99n Crunch Cereal program to A&P resulting in $47,000 profit to Wiley. Program generated a lift\n\t of 23 incremental weeks volume with 97% ACV displaying.\n\nColgem Consumer Products, Danbury, CT\t\nBusiness Development Manager - National Broker Sales Manager , 1994 - 1996\n\n1990 - 1996\n\nResponsible for $20M in annual sales. Directed and managed eight brokers at headquarter and retail levels. Strategic business\nplanning in areas of distribution, merchandising and promotions. Development of targeted consumer marketing programs utilizing\ntrade marketing development funds. Sales forecasting for production purposes. Broker managed areas included New England, New\nYork, Louisiana, Alabama, Montana, Texas and St. Louis. Key customers included Stop & Shop, Hannaford, C&S Wholesale,\nShaws, Wegmans, Top\xe2\x80\x99s, Schnucks, Furr\xe2\x80\x99s, Delchamps and Winn Dixie.\n\xe2\x80\xa2 \tFirst quarter 1996 New England business increased 16% Vs 1995 outpacing the nation by 6%.\n\xe2\x80\xa2 \tIncreased New England business 26% Vs 1994; increased Louisiana/Alabama business 37% Vs 1994;\n\t increased Texas business 34% Vs 1994.\n\xe2\x80\xa2 \tCreated account partnership/performance agreements with Hannaford, Demoulas and Wegmans.\n\xe2\x80\xa2 \tLed all markets in distribution (ACV) gained on national new item launch in 1995.\n\xe2\x80\xa2 \tSuccessfully implemented major national merchandising initiatives with key customers utilizing\n\t Category Management Presentations.\n\nBusiness Development Manager -International Military Broker Sales, 1992 - 1994\nResponsible for $10M in annual sales. Managed two broker organizations worldwide at headquarter and\nretail levels. Distributor management on a international level. Managed market development funds to\ncreate trade marketing programs. Key customers included The Defense Commissary Agency and the Army, Air force, and Navy\nExchange units.\n\xe2\x80\xa2 \tAttained 1994 profit goal of $4.5M.\n\xe2\x80\xa2 \tOutperformed civilian market in market share in five categories in 1993 and 1994.\n\xe2\x80\xa2 \tPromotion to the Commissary System in 1994 generating double digit share increases on three brands.\\\n\n\x0cRESUME\nMID EXEC-Non-Degreed 2 Page Continued\n\nAccount Manager - Northeast Region, 1990 - 1992\nResponsible for $3.5M in annual sales. Managed market funding to directly affect distribution and trade marketing\npromotions. Worked extensively with Space Management departments on item placement in planograms. Key\ncustomers included Big Y, FoodMart/A&P, Sweetlife (Supervalue) and Bozzutos.\n\xe2\x80\xa2 Initiated company participation in electronic marketing programs reducing trade spending.\n\xe2\x80\xa2 Won regional sales contest for advertisement/display program with key customers.\n\xe2\x80\xa2 Increased wholesale business with indirect groups by utilizing telemarketing campaign.\n\xe2\x80\xa2 Attained and implemented eye level, center section placement for highest volume brand.\nWako Brands, Paramus, NJ\t\nSales Representative, 1990\n\n1988 - 1990\n\nManaged wholesale headquarter and retail accounts in Western Massachusetts and Connecticut. Negotiated with\nbuyers and retail management on distribution and merchandising objectives.\n\xe2\x80\xa2 Promoted company products utilizing forecast trade spending.\n\xe2\x80\xa2 Organized and conducted sales presentations.\nTerritory Manager- Biscuit Division 1988 - 1990\n\nEDUCATION/PROFESSIONAL DEVELOPMENT\nWestern New England College, Springfield, MA\n*Business Administration/Marketing 1988\nCategory Management Seminar/The Partnering Group\nInfluencing Management/Wiley University\nLeveraging Consumer Insight Tools/Wiley University\nNielsen Event Analytics/Wiley University\nSelling and Negotiation Seminar/ Neo, Inc.\nComputer Skills:\n\xe2\x80\xa2 Windows; Excel; Word; PowerPoint; Nielsen\nASSOCIATIONS\nGrocery Manufacturers Association (Wiley); American Logistics Association\n\n*You state the discipline, but do not put a degree designation. This shows you have some college and\nCOULD infer degree enough to get you an interview. As always, be truthful on the interview and on the\napplication. Once they get to know you, the degree can become a non-issue, but if your resume screams nondegreed up front, you may never get in front of employers.\n\n\x0cRESUME\nNEW GRAD-Classic 1 Page\n\nJoe Kelly\n\njbloe@hotmail.com\n100 Sandy Road\nPark Ridge, IL 60068\n(847) 555-5500\nEDUCATION\n2004\t\tDenison University \t\nBachelor of Arts: Major in English Literature, Minor in Spanish\n\nGranville, OH\n\nFall 2002\t\n\t\n\t\n\t\n\nSchool for International Trade\t\nCultural immersion program with coursework in Spanish Culture, History, Politics, Art,\nand Grammar. Wrote and presented an original independent thesis:\nLa amistad profunda: la relaci\xc3\xb3n entre Salvador Dal\xc3\xad y Federico Garc\xc3\xada Lorca.\n\nGranada, Spain\n\nFall 2000\t\n\t\n\t\n\nNational Outdoor Leadership School\t\t\nParticipated in a 4 month outdoor leadership and educator school. Coursework in Biology,\nWilderness Education and Environmental Ethics.\n\nRocky Mountains\n\nEXPERIENCE\nFall/Spring 2003\xe2\x80\x932004 \t\n\t\t\n\t\t\n\t\t\n\t\t\n\nGranville High School\t\t\t\nEnglish and Spanish Tutor\nMentored Granville High School student with insufficient passing grades.\nWorked in all subjects with major concentration in English and Spanish.\n\xe2\x80\xa2 Student\xe2\x80\x99s grade point increased threefold\n\nGranville, OH\n\nFall/Spring 2001\xe2\x80\x932004\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\nDenison University\t\t\t\nEditor and Tutor\nAssisted 2\xe2\x80\x933 fellow students per week with paper editing, composition,\nand grammatical instruction.\n\xe2\x80\xa2 Facilitated over 100 students with writing assignments, increasing\nperformance by at least one letter grade\n\nGranville, OH\n\nSummer/Winter 2003\t\n\t\t\n\t\t\n\t\t\n\t\t\n\nMoosejaw Mountaineering\n\t\nSales Associate\nWorked for a non-corporate company in a competitive sales industry.\nOften planned interior floor design.\n\xe2\x80\xa2 Newest member of 8 person team, yet offered an Associate Manager position\n\nFall 2001/Spring 2001/02\t\n\t\n\t\n\t\n\t\n\t\n\nDenison University\t\t\t\nGranville, OH\nPhotography Teaching Assistant\nMonitored darkroom facilities, and aided with photography instruction. Revamped\nan inept photography department and curriculum. Planned and constructed darkroom\nlayout. Worked closely with Art administration and Professors in designing coursework.\n\xe2\x80\xa2 Program participation increased 60% in following years\n\nSummers 2000/02/03\t\n\t\n\t\n\t\n\t\n\t\n\t\n\nCamp Kieve\t\t\t\nNobleboro, ME\nCamp Counselor\nBoy\xe2\x80\x99s Camp with enrollment of 200 per summer. Served as a head mentor for\nfemale staff. Directed and constructed photography program and darkroom.\nImplemented educational field trips for campers. Served as a part-time Nurse\xe2\x80\x99s Aide.\n\xe2\x80\xa2 Individually composed and presented three promotional slide shows each summer\n\xe2\x80\xa2 Darkroom reconstruction enabled 100% participation increase within photography program\n\nDeerfield, IL\n\nACTIVITIES\n\t\n\n\t\n\n\t\n\nResponse writer for Denison Publication: Bullsheet\nMember of Kappa Alpha Theta Sorority at Denison University\nParticipant for 6 years in Habitat for Humanity Work Trip, including Head Advisor position for 2 years\n\nADDITIONAL SKILLS\n\t\n\t\n\nLanguage: Advanced oral and written Spanish\nComputer: Proficient in MS Office Suite (Word, Excel, Outlook, PowerPoint), ACT and MicroFlex Flowchart'