b'Alan Bloggs\n1 Main Street, Irish Town, Co. Cork\nabloggs@gmail.com\n087 123 4567\n\nEducation (*this should be in chronological order)\nEducational Body\n\n2006-2007\n\nMasters\n\nEducational Body\n\n2002-2006\n\nBachelor of Commerce & Marketing.\n\nEducational body\n\n2002\n\nLeaving cert\n\nCareer Summary (*this should be in chronological order)\n\nCompany X, Address\n\nDates\n\nMarketing Manager\n\nMain Responsibilities:\nAchievements\n\xef\x82\xb7\n\nSuccessful re-brand of Company Z\n\n\xef\x82\xb7\n\nProject management of 2 major initiatives\n\n\xef\x82\xb7\n\nContributed to an increase in revenue by 150%\n\nResponsibilities\n\xef\x82\xb7\n\nBrand management (strategy, planning & implementation)\n\n\xef\x82\xb7\n\nWork with the commercial & technical team on client tenders and presentations\n\n\xef\x82\xb7\n\nDriving brand awareness through the website\n\n\xef\x82\xb7\n\nWorking in conjunction with partners to develop marketing material\n\n\xef\x82\xb7\n\nOnline & offline marketing\n\n\xef\x82\xb7\n\nManagement of PR activities\n\n\xef\x82\xb7\n\nManagement of SEO\n\n\xef\x82\xb7\n\nCopywriting\n\n\xef\x82\xb7\n\nMarket analysis\n\n\xef\x82\xb7\n\nBudget management\n\nCompany Z, Address\n\nDates\n\nBrand Manager\nAchievements\n\xef\x82\xb7\n\nSuccessful re-brand of Company Z\n\n\xef\x82\xb7\n\nSuccessful repositioning of the company\n\n\xef\x82\xb7\n\nContributed to an increase in revenue by 150%\n\nResponsibilities\n\n1\n\n\x0c\xef\x82\xb7\n\nStrategically devise, develop and implement marketing plans ensuring brand equity development.\n\n\xef\x82\xb7\n\nManage advertising, sponsorship and in trade activity ensuring contribution to brand strategy and goals.\n\n\xef\x82\xb7\n\nMonitor, control and regularly report on brand investment ensuring adherence to brand goals.\n\n\xef\x82\xb7\n\nFacilitate communication between brand team and all third parties to facilitate best relationships.\n\nCompany Y, Address\n\nDates\n\nSales & Marketing Manager\nAchievements\n\xef\x82\xb7\n\nSuccessful re-brand of Company Z\n\n\xef\x82\xb7\n\nSuccessful repositioning of the company\n\n\xef\x82\xb7\n\nContributed to an increase in revenue by 150%\n\nResponsibilities\n\xef\x82\xb7\n\nCreation and management of the yearly marketing plan and budget\n\n\xef\x82\xb7\n\nExecution and management of digital marketing\n\n\xef\x82\xb7\n\nContinual management & creation of advertising promotions\n\n\xef\x82\xb7\n\nDevelopment of new concepts to increase revenue\n\n\xef\x82\xb7\n\nManagement of reservations team\n\n\xef\x82\xb7\n\nNegotiation of rates and room allocations with tour operators and agencies\n\n\xef\x82\xb7\n\nProduction of high quality brochures, flyers and all other print material\n\n\xef\x82\xb7\n\nSales presentations in Ireland, US and UK \xe2\x80\x93 both corporate & leisure markets\n\n\xef\x82\xb7\n\nCommunication with company departments\n\n\xef\x82\xb7\n\nLiaison between operations and clients\n\n\xef\x82\xb7\n\nContinually working and liaising with external organizations\n\n\xef\x82\xb7\n\nRepresenting business at functions, conferences, trade shows and tourism\n\nAdditional Skills\n\nMarketing Strategy\n\nProject Management\n\nTraditional Marketing\n\nDigital Marketing\n\nB2B Marketing\n\nB2C Marketing\n\nBrand Development\n\nBid Management\n\nWebsite Management\n\nPromotional Literature\n\nPublicity & PR\n\nCopy writing & SEO\n\nMarket Research\n\nBudget Management\n\nCampaign Analytics\n\nEvent Management\n\nReferences\nAvailable upon request\n\n2'