b"Curriculum Vitae\nYinjiao Ye\nAssociate Professor\nDepartment of Communication Studies\nUniversity of Rhode Island\nEmail: yinjiao_ye@uri.edu\nPhone: (401)874-4724\nEDUCATION\nPh.D. in Mass Communication, College of Communication & Information Sciences, the University of\nAlabama, Tuscaloosa, 2006\nAdvisor: Jennings Bryant, Regan Chair of Broadcasting\nMinor: Statistics\nM. A. (2002), B. A. (1999) in Journalism, School of Journalism & Mass Communication, Huazhong\nUniversity of Science & Technology, China, 2002\nACADEMIC APPOINTMENT\nDepartment of Communication Studies, University of Rhode Island\n2012-present: Associate Professor, with tenure\n2006-2012: Assistant Professor\nRESEARCH INTERESTS\nSocial Media, Health Communication, Media Effects\nTEACHING EXPERIENCE\nCOM 100 Communication Fundamentals\nCOM 210 Persuasion\nCOM 310 Topic in Communication: Content and Effects of Media Advertising\nCOM 310 Topics in Communication: Social Media in Health Promotion\nCOM 381 Research Methods in Communication\nCOM 382 Communication Theory\nCOM 502: Communication Research Methods\nCOM 520 Media Seminar: Health Communication\nHONORS AND AWARDS\nUniversity of Rhode Island, 2006- present\n2016 Third place in Open Research Competition, Chinese Association of Journalism and Communication\n2014 Service Award, Chinese Communication Association\n2014 Best 10 Articles of 2014 in Journalism and Communication Research\n2011 Harrington School Project Grant, Harrington School of Communication & Media\n2009 Outstanding Paper Travel Award in Non-student Category, HINTS Data Users Conference, National\nCancer Institute\n2008 Career Enhancement Grant Program award, Council for Research, URI\n2006 First place in Open paper competition, Research Division, Broadcast Education Association\n2002 Graduate Council Fellowship, University of Alabama\n2001 Outstanding Graduate Student in Academics\nGuanghua Scholarship\n2000\nOutstanding Graduate Student in Academics\nGuanghua Scholarship\n1999\nOutstanding Graduate\n1997\nOutstanding Undergraduate Student in Academics\n1996, 1997, 1998, 1999\nOutstanding Undergraduate Student in Academics, Morals and Health\n\nYe 1\n\n\x0c1997\nDesheng Scholarship\n1996, 1997, 1998, 1999\nRenmin Scholarship\nGRANTS\n2013\n\nEvaluator, Evaluation of House Parties: Experiential Marketing for Global Aid project. Bill and\nMelinda Gates Foundation, Communications program (total award: $100,000; subcontract award:\n$16,500)\n2011\nPrincipal investigator (with Kristina E. Ward), A content analysis of television medical dramas\xe2\x80\x99\nportrayal of illness, medical treatment, patients and health professionals. Harrington School\nProject grant, Harrington School of Communication and Media, URI ($4,750)\n2008\nPrincipal Investigator, A content analysis of television medical dramas\xe2\x80\x99 portrayal of illness,\nmedical treatment, patients and health professionals. Career Enhancement Grant Program of the\nCouncil for Research, University of Rhode Island ($4,421)\n2003-2005\nTelecommunications Needs Assessment and Comprehensive Telecommunication Plan for State of\nAlabama, Appalachian Regional Development Commission, $160,000. (PI, Jennings Bryant;\nworked as a research assistant)\n2002-2004\nEvaluation of Implementation and Impact of Alabama Science, Math, and Technology Initiative,\nNASA, $216,000. (PI, Jennings Bryant; worked as a research assistant)\n2003\nTuscaloosa Campaign to Prevent Teen Pregnancy Project (worked as a research assistant)\n2003\nEvaluation of Krackeroo Kids, Media Solutions, $2,500. (PI, Jennings Bryant; worked as a\nresearch assistant)\nPUBLICATIONS\nRefereed Journal Articles\nYe, Y. (under review). Differences in nutrition intake and physical activity between users and non-users of\nsocial media. Submitted to Journal of Health Communication.\nYe, Y., Xu, P., & Zhang, M. (2016). Social media, public discourse, and civic engagement in modern\nChina. Telematics and Informatics: Special issue on Social media in China.\nSSCI journal; impact factor 2.261 (Thomson Reuters Journal Citation Reports 2016)\nGu, L. L., Skierkowski, D., Florin, P., Friend, K., & Ye, Y. (2016). Facebook, Twitter, & QR Codes: An\nexploratory trial examining the feasibility of social media mechanisms for sample recruitment.\nComputers in Human Behavior. Published online February 23, 2016\ndoi:10.1016/j.chb.2016.02.006\nSSCI journal; five-year impact factor: 3.724.\nWang, L., Mundorf, N., Ye, Y., Lei, W., & Shimoda, K. (2015). The impact of class discussions on\nattitudes of Chinese students in the US towards culture and sustainability. China Media Research,\nSpecial Issue: Sustainability, Resilience, and Global Communication, 11, 110-115.\nYe, Y. (2014). The role of illness factors and patient satisfaction in using online health support groups.\nHealth Communication, 29(4), 355-363. DOI: 10.1080/10410236.2012.757526. Epub 2013 Jul 11.\nSSCI journal; five-year impact factor: 1.927\xef\xbc\x9branking\xef\xbc\x9a17\xef\xbc\x8f79\xef\xbc\x88Communication\xef\xbc\x89\nZhang, M., & Ye, Y. (2014). Intermittent adoption of new communication technologies: Evidence from\neastern and western. Journalism and Communication Research, 21, 78-98.\n[Best 10 Articles of 2014 in Journalism and Communication Research]\n\nYe 2\n\n\x0cZhou, S., Xu, J., & Ye, Y. (2013). Effect of complimentary and conflicting commentary on sports\nenjoyment. International Journal of Sport Communication, 6, 173-184.\nYe, Y. (2011). Correlates of consumer trust in online health information: Findings from the Health\nInformation National Trends Survey. Journal of Health Communication, 16(1), 34-49.\nSSCI journal, five-year impact factor: 2.949\xef\xbc\x9bRanking\xef\xbc\x9a9\xef\xbc\x8f79 (communication)\n[Featured in Neurology Now (October/November 2011). University of Google: How to find\ntrustworthy medical information online.]\nYe, Y. (2010). A path analysis on correlates of consumer trust in online health information: Evidence from\nthe Health Information National Trends Survey. Journal of Health Communication, 15,\nsupplement 3, 200-215.\nSSCI journal, five-year impact factor: 2.949\xef\xbc\x9bRanking\xef\xbc\x9a9\xef\xbc\x8f79 (communication)\nYe, Y. (2010). Beyond materialism: The role of health-related beliefs in the relationship between television\nviewing and life satisfaction among college students. Mass Communication & Society, 13(4), 458478.\nSSCI journal; five-year impact factor: 1.542\xef\xbc\x9branking: 37\xef\xbc\x8f79 (communication)\n[Featured in numerous media worldwide, including U.S.A., United Kingdom, Canada, Japan,\nIndia, etc. An example: Watching medical dramas may be bad for your health at\nhttp://www.foxnews.com/health/2010/10/01/watching-medical-dramas-bad-health/]\nYe, Y., & Ward, K. (2010). The depiction of illness and related matters in two top-ranked primetime\nnetwork medical dramas in the United States: A content analysis. Journal of Health\nCommunication, 15(5), 555-570.\nSSCI journal, five-year impact factor: 2.949\xef\xbc\x9bRanking\xef\xbc\x9a9\xef\xbc\x8f79 (communication)\nZhou, S., Ye, Y. & Xu, J. (2009). Social and Psychological functions of media entertainment: Present\ntheories and future research. Communication & Society, 10, 157-178.\nYe, Y., & Zhou, S. (2007). Is it the content or the person? An examination of sex appeal in promos and\nsexual self-schema. Journal of Promotion Management, 13, 55-73.\nZhou, S. & Ye, Y. (2006). Focusing on the African-American experience. China Media Research, 2 (1),\n107-112.\nShi, C., & Ye, Y. (2000). The strategies for Chinese television in the age of the Internet. Journalism\nFrontier, 8, 57, 49.\nYe, Y. (1998). The content and effects of radio talk shows. Chinese Broadcasting, 10, 16-17.\nBooks\nChen, G-M., Peng, W., Ye, Y., & An, R. (2010). Communication research methods. Taiwan: Wiseman\nPublishing.\nBook Chapters\nYe, Y., & Zhang, M. (in press). Intermittent use of social media: Facebook and Weibo use, their predictors\nand social and political implications. In Xue, K. (Ed.) Social media in China. Sage Publications.\nZhou, S., Xu, J., & Ye, Y. (2015). Entertainment research effects. In Wei, R., Zhou, S., & Lo, V. (Eds).\nMedia effects and social change. Beijing: Renmin University Press.\n\nYe 3\n\n\x0cYe, Y., & McGwin, K. (2013). The impact of Facebook on participation in music subcultures, in Kun\nZhang (Ed.), Journalism and Information Communication Forum (Vol. 2012) (pp.94-105).\nWuhan: Huazhong University of Science and Technology Press.\nZhou, S., Xu, J., Ye, Y., & Zhou, P. (2010). Effects of culture-congruent visuals on affect, perception and\npurchase intention \xe2\x80\x93a comparison of U.S. and Chinese viewers. In M. B. Hinner (Ed.), The\ninterface of business and culture. New York: Peter Lang.\nYe, Y., & Zhou, S. (2008). Is it the content or the person? An examination of sex appeal in promos and\nsexual self-schema, in T. Reichert (Ed.), Investigating the use of sex in media promotion and\nadvertising. Binghamton, NY: Haworth Press. (Reprint)\nZhou, S., Ye, Y., & Xu, J. (2007). Effects of cultural congruent visuals on affect, perception and purchase\nintention, in F. C. Blumberg (Ed.), When East meets West: Media research and practice in US and\nChina, pp. 117-129. UK: Cambridge Scholar Press.\nZhou, S., Ye, Y., & Xu, J. (2007). TV and radio research, in S. Lu. & J. Hong. (Eds.) Frontiers of Western\nMass Communication Research. Beijing: People\xe2\x80\x99s University Press.\nZhou, S. & Ye, Y. (2006). Focusing on the African American experience. In X. Zhong & S. Zhou (Eds.),\nContinuity & change: Perspectives on journalism & mass communication education. Beijing:\nCommunication University of China Press, pp. 67-74. (Reprint)\nBryant, J., & Ye, Y. (2005). Myths of media entertainment. In F. Krotz & P. R\xc3\xb6ssler (Eds.), Myths of the\nmedium company: The media society and its myths (pp.205-223). Annette Maucher, Konstanz:\nUVK Publishing House.\nOther Publications\nZhou, S., Ye, Y., & Xu, J. (2005). On the social and psychological functions of entertainment. Modern\nAdvertising, 10, 37-38.\nReports/White papers\nBill and Melinda Gates Foundation Grants, Communications program\nYe, Y., Shimoda, K., & Latima, M. (2015). Effects of house parties on knowledge, emotion and\nengagement related to Because I am A Girl campaign: Experiential marketing for global aid.\nReport to the Plan International USA. Kingston, RI.\nTuscaloosa Campaign to Prevent Teen Pregnancy Project\nReber, B. H., Gower, K. K., Ye, Y., & Cummins, G. (2003, October). The Tuscaloosa Campaign to\nPrevent Teen Pregnancy, Inc. 2003 Public Awareness Study. Report to The Tuscaloosa Campaign\nto Prevent Teen Pregnancy, Inc. Tuscaloosa, AL: Institute for Communication Research. [40 pp.]\nEvaluation of Implementation and Impact of Alabama Science, Math, and\nTechnology Initiative, NASA, $216,000, 2002-2004. (PI, Jennings Bryant)\nYe, Y., & Maxwell, M. E. (2005, June). AMSTI implementation: Spring 2005 survey of UAH 1\nadministrators and teachers. Report to Alabama State Department of Education. Tuscaloosa, AL:\nInstitute for Communication and Information Research. [25 pp.]\nYe, Y., & Maxwell, M. E. (2005, June). AMSTI implementation: Spring 2005 survey of UAH 2\nadministrators and teachers. Report to Alabama State Department of Education. Tuscaloosa, AL:\nInstitute for Communication and Information Research. [40 pp.]\n\nYe 4\n\n\x0cMaxwell, M. E., & Ye, Y. (2005, June). AMSTI implementation: Spring 2005 survey of UNA 1\nadministrators and teachers. Report to Alabama State Department of Education. Tuscaloosa, AL:\nInstitute for Communication and Information Research. [37 pp.]\nMaxwell, M. E., & Ye, Y. (2005, June). AMSTI implementation: Spring 2005 survey of UNA 2\nadministrators and teachers. Report to Alabama State Department of Education. Tuscaloosa, AL:\nInstitute for Communication and Information Research. [33 pp.]\nMiron, D., Kwon, J., Maxwell, M., Ye, Y., Chu, A., Cummins, G., Mackay, J., & Bryant, T. (2004,\nSeptember). UNA AMSTI Summer Institute 2004. Report to Alabama State Department of\nEducation. Tuscaloosa, AL: Institute for Communication Research. [67 pp.]\nKwon, J., Maxwell, M., Miron, D., Ye, Y., Chu, A., Cummins, G., & Mackay, J. (2004\nSeptember). AMSTI Summer Institute 2004 learning survey. Report to Alabama State\nDepartment of Education. Tuscaloosa, AL: Institute for Communication Research. [49 pp.]\nKwon, J., Miron, D., Maxwell, M., Ye, Y., Chu, A., & Cummins, G. (2004, September). UAH AMSTI\nSummer Institute 2004. Report to Alabama State Department of Education. Tuscaloosa,\nAL: Institute for Communication Research. [97 pp.]\nMiron, D., Ye, Y., Cummins, G., Maxwell, M., Dinu, L., Davies, J., & Kwon, J. (2004, January).\nEvaluation of AMSTI implementation: Fall 2003 site visits: University of North Alabama.\nReport to Alabama State Department of Education. Tuscaloosa, AL: Institute for Communication\nResearch. [35 pp.]\nMiron, D., Maxwell, M., Ye, Y., Cummins, G., Dinu, L., Kwon, J., & Davies, J. (2004, January).\nEvaluation of AMSTI implementation: Fall 2003 site visits: The University of Alabama,\nHuntsville: Year One. Report to Alabama State Department of Education. Tuscaloosa, AL:\nInstitute for Communication Research. [33 pp.]\nMiron, D., Kwon, J., Cummins, G., Maxwell, M., Dinu, L., Ye, Y., & Davies, J. (2004, January).\nEvaluation of AMSTI implementation: Fall 2003 site visits: The University of Alabama,\nHuntsville: Year Two. Report to Alabama State Department of Education. Tuscaloosa, AL:\nInstitute for Communication Research. [38 pp.]\nMiron, D., Maxwell, M., Ye, Y., Chu, A., Cummins, G., & Hong, Y. (2003, October). UNA first-year\nAMSTI Summer Institute 2003. Report to Alabama State Department of Education. Tuscaloosa,\nAL: Institute for Communication Research. [111 pp.]\nMiron, D., Maxwell, M., Ye, Y., Chu, A., Hong, Y., Cook, T., Kwon, J., Chisholm, J., & Cummins, G.\n(2003, October). UAH second-year AMSTI Summer Institute 2003. Report to Alabama State\nDepartment of Education. Tuscaloosa, AL: Institute for Communication Research. [120 pp.]\nTelecommunications Needs Assessment and Comprehensive Telecommunication Plan for State of\nAlabama, Appalachian Regional Development Commission, $160,000, 2003-2005. (PI, Jennings\nBryant)\nCarpenter, C., Bryant, J., Cummins, G., Davies, J., Dent, J., Dinu, L., Givens, S. B. , Hornsby, K., Butler,\nN., Clifton, K., Maxwell, M., Miron, D., Cho, S.-h., Smith, B., & Ye, Y. (2004, May). Full text\nof focus groups on Alabama broadband network. Report to Alabama Department of Economic\nand Community Affairs. Tuscaloosa, AL: Institute for Communication Research. [236 pp.]\nCummins, R. G., & Ye, Y. (2004, March). Public safety stakeholders focus group report: Dothan, AL.\nReport to the Alabama Telecommunications Strategic Planning Project. Tuscaloosa, AL: Institute\nfor Communication Research. [5 pp.]\n\nYe 5\n\n\x0cEvaluation of Krackeroo Kids, Media Solutions, $2,500, 2003. (PI, Jennings Bryant)\nBryant, J., Cummins, G., Ye, Y., & Han, S. H. (2003, November). Evaluation of the pilot episode of\nKrackeroo Kids: Comparisons with Blue's Clues and Cro. Report to Media Solutions and\nKrackeroos. Tuscaloosa, AL: Institute for Communication Research. [13 pp.]\nRefereed Conference Proceedings\nWang, L., Mundorf, N., & Ye, Y. Service culture in international exhibition management \xe2\x80\x93a case study.\nProceedings of the 2015 International Conference on Management Science and Management\nInnovation, Guilin, China.\nZhou, S., Xu, J., & Ye, Y. (2009). Effects of congruent commercials on visualizers. Proceedings of the\n2009 Asian-Pacific Conference of the American Academy of Advertising, Beijing, China.\nYe, Y. (2006). The use of informational and emotional appeals in Chinese and U.S. television commercials.\nProceedings of the 2006 Conference of the American Academy of Advertising, Reno, NV.\nRefereed Conference Papers\nMcGwin, K., & Ye, Y. (2014, May). Social media and subcultures: The relation of Facebook usage to\nsubcultural identity. Paper presented to the 2014 annual International Communication of\nAssociation conference.\nZhou, S., Xu, J., & Ye, Y. (2012, November). Complimentary and conflicting commentary on sports\nenjoyment. Paper presented to the 2012 annual conference of the National Communication\nAssociation, Orlando, FL.\nYe, Y. (2011, August). Toward a theoretical understanding of using online health support groups:\nMotivation, ability, and doctor-patient communication satisfaction. Paper presented to the 2011\nannual conference of the Association of Education in Journalism and Mass Communication, St.\nLouis, MO.\nZhou, S., Xu, J., & Ye, Y. (2010, June). Self-construal, congruent visuals, and their effects on perception\nand purchase intention. Paper presented to the Mass Communication Division at the 2010 annual\nconvention of the International Communication Association, Singapore.\nYe, Y. (2009, September). Antecedents of consumer trust in online health information: Findings from the\nHealth Information National Trends Survey. Paper presented to at the HINTS Data Users\nconference\xe2\x80\x94Partners in Progress. Silver Spring, Maryland\n(outstanding paper travel award; the only travel award in non-student category by the National\nCancer Institute).\nYe, Y. (2009, May) A content analysis of the portrayals of health risks in two top-ranked television medical\ndramas in the U.S. Paper presented to the Mass Communication Division at the 2009 annual\nconference of the International Communication Association, Chicago, IL.\nZhou, S., Ye, Y., & Xu, J. (2008, May): Visuals and visualizers: Effects of culture-congruent commercials\non U.S. and Chinese viewers. Paper presented to the Visual Communication Studies Division at\nthe 2008 annual convention of the International Communication Association, Montreal, Canada.\nYe. Y. (2008 May). Television pharmaceutical advertising: Portrayals of health risks, health-related\nperceptions, and life satisfaction. Paper presented to the Mass Communication Division at the\n2008 annual convention of the International Communication Association, Montreal, Canada.\n\nYe 6\n\n\x0cZhou, S., Xu, J., Ye, Y., & Zhou, P. (2007, May). Effects of culture-congruent visuals on affect, perception\nand purchase intention\xe2\x80\x94A comparison of U.S. and Chinese viewers. Paper presented to the Visual\nStudies Division at the 2007 annual convention of the International Communication Association,\nSan Francisco, CA.\nYe, Y. (2007, May). Beyond materialism: Television news coverage of health risks, health-risk perceptions,\nhealth-related self-efficacy beliefs, and life satisfaction. Paper presented to the Mass\nCommunication Division at the 2007 annual convention of the International Communication\nAssociation, San Francisco, CA.\nZhou, S., Ye, Y., & Xu, J. (2006, August). Effects of culture-congruent visuals on viewers\xe2\x80\x99 affect\nperception and purchase intention. Paper presented to the Advertising Division at the annual\nconvention of the Association for Education in Journalism and Mass Communication, San\nFrancisco, CA.\nYe, Y. (2006, June). Health risk information, health involvement, and life satisfaction: An exploration of\nthe effects of portrayals of health risks in television medical dramas on college students\xe2\x80\x99 life\nsatisfaction. Paper presented to the Health Communication Division at the 2006 annual conference\nof the International Communication Association, Dresden, Germany.\nYe, Y., & Zhou, S. (2006, June). An examination of sex appeal in promos and sexual self-schema. Paper\npresented to the Mass Communication Division at the 2006 annual conference of the International\nCommunication Association, Dresden, Germany.\nYe, Y. (2006, April). Television viewing and life satisfaction: The effects of perceived health risks and\nperceived self-efficacy in maintaining personal health on viewer's life satisfaction. Paper presented\nto the Research Division at the 2006 annual conference of the Broadcast Education Association.\n[first place in the Open paper competition]\nYe, Y. (2006, March). The use of informational and emotional appeals in Chinese and U.S. television\ncommercials. Paper presented at the 2006 annual conference of the American Academy of\nAdvertising, Reno, NV.\nYe, Y. (2005, September). Emotional appeals as Eastern, Western, or universal? The incorporation of\nproduct category into a comparative study of U.S. and Chinese television ads. Paper presented to\nthe Advertising Division at the annual conference of the Global Fusion, Athens, OH.\nYe, Y. (2005, August). Reducing children\xe2\x80\x99s media-induced fright: A meta-analysis of the effectiveness of\ncoping strategies. Paper presented to the Mass Communication and Society Division at the annual\nconvention of the Association for Education in Journalism and Mass Communication, San\nAntonio, TX.\nYe, Y. (2005, May). A meta-analysis of age and gender differences in children\xe2\x80\x99s media-induced fright.\nPaper presented to the Mass Communication Division at the annual conference of the International\nCommunication Association, New York, NY.\nMAJOR PROFESSIONAL ACTIVITIES\nEditorial Board Member\nMass Communication and Society (2009-present), SSCI journal\nAsian Journal of Communication (2013-present), SSCI journal\nJournal of Mass Communication and Journalism (Fall 2011-present)\nJournal Reviewer\nJournal of Communication\nJournal of Broadcasting and Electronic Media\nJournalism and Mass Communication Quarterly\n\nYe 7\n\n\x0cJournal of Health Communication\nHealth Communication\nAsian Journal of Communication\nJournal of Trust Research\nSecretary/treasurer\nThe Chinese Communication Association (2006 August-2013 August).\nThe International Association for Intercultural Communication Studies (June 2009-May 2011)\nPROFESSIONAL ORGANIZATIONS\nInternational Communication Association\nAssociation for Education in Journalism and Mass Communication\nChinese Communication Association\nAmerican Academy of Advertising\nBroadcast Education Association\n\nYe 8"