b'Client Name\n(777)555-1212\n\n1234 Customer Lane. - City Name, OR, 11123\n\nname@anywhere.com\n\nCAREER OBJECTIVE\n\nDriven, results-oriented sales and marketing executive with expertise in dealer and consumer sales eager\nto contribute to optimizing revenue and profit performance for a progressive organization. Skills include:\ndynamic communication, business development, strategic planning, fiscal administration, national account\nmanagement, consulting, e-commerce, advertising, & high-technology talents.\n\nPROFESSIONAL PROFILE\n\xef\x82\xb7\n\nNearly three decades of successful domestic and international sales & marketing experience,\nincluding executive-level accountability for P&L, budgeting, cost control, strategic partnering, business\ndevelopment, team building, and OEM relations.\n\n\xef\x82\xb7\n\nDemonstrated exceptional communication skills in consulting with key decision makers, delivering\npowerful presentations, persuasively negotiating major transactions, steering critical committees,\nmanaging high profile accounts, diplomatically troubleshooting problems, and delivering\ncomprehensive training programs.\n\n\xef\x82\xb7\n\nHistorically excelled in defining and penetrating lucrative markets and capitalizing on opportunities to\nstrategically drive business growth.\n\n\xef\x82\xb7\n\nDecisive, motivating leader with extensive experience in managing national sales groups, independent\nagents, dealer organizations and distributors.\n\n\xef\x82\xb7\n\nMaximized sales in current/previous jobs by designing and launching proactive campaigns, developing\nexisting accounts, generating new business through cold calling, referrals and leads follow-up, and\ncustomizing sales strategies to address client-specific needs and markets.\n\n\xef\x82\xb7\n\nCreated innovative marketing brochures, flyers, lead generation materials, advertising and sales\nsupport tools.\n\n\xef\x82\xb7\n\nMaximized market visibility by planning and producing tradeshow, conference, and event promotional\ninitiatives.\n\nPROFESSIONAL EXPERIENCE\n\nCompany Name, Inc. - City, State/Province\n\n1998-Present\n\nVP, Sales/Marketing/Consulting\n\xef\x82\xb7\n\nSuccessfully grew business by over 180% within an impressive 3-year time frame through effective\napplication of dynamic B2B, corporate and end user sales talents.\n\n\xef\x82\xb7\n\nStrategically restructured sales and marketing operations to optimize performance.\n\n\xef\x82\xb7\n\nLaunched an Internet E-catalog marketing product instrumental in generating new revenue channels.\n\n\x0cCompany Name, Inc. \xe2\x80\x93 City, State\n\n1993-1998\n\nDirector, National Accounts and MIS\n\xef\x82\xb7\n\nAchieved 265% sales growth by introducing Internet catalog sales program subsequently recognized\nas organization\xe2\x80\x99s top marketing venue.\n\n\xef\x82\xb7\n\nGenerated $1M in new revenue resources through proactive recruitment and negotiation of vendor\ncontracts for both national account and Internet catalog programs.\n\n\xef\x82\xb7\n\nResourcefully developed program to recruit national accounts for multiple-dealer location fulfillment,\nacquiring over 820 new client sites for servicing by 120 dealer locations.\n\n\xef\x82\xb7\n\nSignificantly enhanced operational performance by reengineering company MIS department\norganizational structure, personnel and equipment, saving $240K in annual production costs.\n\nCustomer Name\n\npage 2 of 2\n\nProfessional Experience Continued \xe2\x80\x93\n\nCompany Name - City, State\n\n1984-1993\n\nTerritory/Area Sales Manager/Regional Coordinator/National Sales Manager\n\xef\x82\xb7\n\nSucceeded in driving startup operation to $650M annual revenue through strategic business planning,\nstaffing, sales training, vendor relations and new regional and national account development.\n\n\xef\x82\xb7\n\nResourcefully coordinated critical sales force/manufacturer relationships to generate a 1.4% margin\nincrease resulting in a $2M profit increase.\n\n\xef\x82\xb7\n\nAchieved recognition as Top Sales Representative on East Coast within 2 months of joining company.\n\n\xef\x82\xb7\n\nReceived meritorious promotion to Area Manager with 6 months with company and promoted to\nRegional Coordinator after 2 years, with relocation to corporate headquarters and accountability for\n33% of company facilities sales.\n\n\xef\x82\xb7\n\nIntroduced company\xe2\x80\x99s first national training and marketing presentation programs for major line of\nhardware, software, peripherals, and consumables.\n\nEDUCATION\nBachelor\xe2\x80\x99s Degree, Communications - Linfield College, McMinnville, OR\n\nPROFESSIONAL DEVELOPMENT\n\n\x0cDale Carnegie Sales Training\nDale Carnegie Sales Management Skill Development\nFace To Face Selling Skills\nFace To Face Management Skills\nIBM Sales Courses\nXerox Presentation Skills Training\n3M Presentation Skills Training\n\nACHIEVEMENT AWARDS\n\nHead To Head Sales Content (36 Awards)\nTop Turnaround in Margin for the District\nHighest Margin Increase\nTop Sales Ace\nTop National Account\nFastest Growing Territory\nTop Marketing Sales Rep\nTop Area Manager Sales\n#1 Region Sales\n#1 Regional Marketing Program Sales\nPresidents Club Sales\n\nClient A. Name\n(502)777-7777\n\nDate\n\nStreet Address, City, OR, 11123\n\nemail@email.com\n\n\x0cHiring Agent Name\nTitle\nCompany Name\nAddress\nCity/State/Zip Code\n\nDear__________________:\n\nI am currently seeking a challenging career opportunity in an executive-level Sales and Marketing capacity\nand am submitting my resume for your review. In advance, thank you for your time and consideration.\n\nAs demonstrated in the accompanying resume, my professional qualifications include\n26 years\xe2\x80\x99 progressive and successful experience in diverse national sales and marketing environments\nincluding high-tech, retail, distribution, dealer and consumer sales, e-commerce, B2B, and distribution.\nMy dynamic sales, marketing, leadership, strategic planning, team building, interpersonal relation, and\ncommunication skills have consistently proven instrumental in optimizing sales and profit performance. To\ncomplement this background, I offer a Bachelor\xe2\x80\x99s Degree in Communications, high-profile Dale Carnegie,\nIBM, Xerox and 3M sales and management professional development, and numerous sales and\nmanagement performance awards.\n\nAs an employee, you will find me to be a driven team player committed to supporting you in achieving your\nobjectives through superior performance. I am confident that I could be a valuable asset to your firm, and\nlook forward to interviewing with you in the near future so that I may have the opportunity to prove this to\nyou in person.\n\nSincerely,\n\nCustomer A. Name'