b'Mobile UX\n\nJenny J. Chang\nBrookline, MA 02445\njenny@ichang.com\n\nTel: 617.680.7899 Email:\nURL: www.ichang.com\n\nPROFESSIONAL OBJECTIVE\nA full or part-time contract position to help an organization solve complex business and user problems in\ncreative ways by focusing on the end user to design products that work, are fun, easy to use, and\nprofitable. Seek a balance of hands-on, management, and leadership responsibilities.\nQUALIFICATIONS SUMMARY\n\xef\x82\xa7\n\nUser Experience Design and Direction \xe2\x80\x94 Over 15 years of user experience expertise in the\ntechnology industry helping both start-ups and Fortune 500 companies to strategize, define, and\ndesign web and mobile products and applications.\n\n\xef\x82\xa7\n\nDesign and Project Management \xe2\x80\x94 Expertise in leading small to medium sized crossfunctional teams in the product development and software development processes.\no Proven design leadership and team-building skills with solid people, personalities,\nprocess, and idea management experience.\no Plan and drive product direction and roadmap.\no Excellent written and presentation skills interfacing with stakeholders (Managers, VPs\nand \xe2\x80\x98C\xe2\x80\x99 levels) to sell designs that meet both business and design requirements.\n\n\xef\x82\xa7\n\nDesigner, Problem Solver \xe2\x80\x94 Extensive hands-on experience designing digital products from\nconcept to deployment that are data and usability driven and user-centric:\no Information architecture, information design, interaction design, requirements gathering,\nwireframes, user surveys, personas, task analysis, user needs matrix, use case\nscenarios, process flows, branding, visual design, proof-of-concept prototypes, usability\nevaluations and testing, and UI development and documentation.\no Industries: B to B and B to C, Technology and Communications, Media, Social Media,\nHealthcare, Financial Services, Pharmaceuticals, Publishing, Retail, Facilities\nManagement, Architecture and Construction.\n\nPROFESSIONAL EXPERIENCE\nCo-founder, UX Director, Rocket Farm Studios\nCambridge, MA\n\nJuly 2009 \xe2\x80\x93 Present\n\nMobile Strategy, Design, and Development Consulting Studio for iPhone, iPad, and Android devices.\n\n\xef\x82\xa7\n\nBuild a successful, reputable, and profitable start-up.\n\n\xef\x82\xa7\n\nOversee the design and user experience across all Rocket Farm Studios projects. Responsible\nfor and get to have fun with all the usual suspects: Product Strategy, User Experience,\ninformation architecture, UI definition, interaction design, usability, requirements and scope,\nproject planning, lead workshops, build stakeholder consensus, and of course successfully\nlaunching apps.\n\n\xef\x82\xa7\n\nHire, direct and manage Design Consultants across all Rocket Farm projects and efforts.\n\n1 of 4\n\n\x0cJenny J. Chang | www.ichang.com | jenny@ichang.com | 617.680.7899\n\nUser Experience Director, CityVoter, Inc.\nCambridge, MA\n\nMay 2008 \xe2\x80\x93 June 2009\n\nA ventured backed start-up technology and software company: CityVoter runs "best of" contests and promotional\nevents for media companies and advertisers. Founded in 2005, CityVoter works with leading media companies such\nas SF Chronicle, Fox Television, VH1, and more.\n\n\xef\x82\xa7\n\nJoined team to own and lead user experience, interaction design, and usability across all web\nand mobile products. Advanced to be a key decision maker and Manager on product strategy and\nconcepts within a short time to also lead product development that met company vision, product\ndirection, and brand.\n\n\xef\x82\xa7\n\nImplemented a Project Management process and responsible for the management all major\nprojects. Integrated a user-centered product development process and led cross-functional teams\nspanning Business, Engineering, and Creative to meet project goals and deadlines.\n\n\xef\x82\xa7\n\nOther notables: Created and executed CityVoter\xe2\x80\x99s first and subsequent external Usability Tests.\nAn advocate for data driven product and design decisions including using Google Analytics and\nusability test results.\n\nDesign Lead and Information Architect Consultant, Fidelity Investments (via www.Aquent.com)\nBoston, MA\nFinancial Services and Investment Management Company.\n\nSeptember 2007 \xe2\x80\x93 May 2008\n\n\xef\x82\xa7\n\nDesign Lead and Information Architect Consultant for the Fidelity eBusiness Design (FeB Design)\nInstitutional Brokerage division. Provide design innovation and leadership on projects for a new\nweb-based integrated wealth management application, partly built in Flex, responsible for the\nuser experience, information architecture, user interfaces and interactions working closely with\nProduct Managers, Architects, Analysts, and Developers.\n\n\xef\x82\xa7\n\nServe as project team leader and focal point for all design deliverables and tasks: Site maps,\nwireframes, visual designs, quick prototyping, user scenarios, user task analysis, user goals, UI\nspecifications, and usability testing.\n\nAnalysis and Design Manager, Iron Mountain Digital\nSouthborough/Boston, MA\nMarch 2006 \xe2\x80\x93 September 2007\nInformation protection and storage company offering records management, data protection, and information\ndestruction solutions.\n\n\xef\x82\xa7\n\nManaged and led a group of 5 User Experience Designers and Business Analysts responsible for\ndefining and designing the functionality and user experience for Iron Mountain\'s Archiving/ERecords Management product.\n\n\xef\x82\xa7\n\nCrusader for selling, instituting, and evolving a user-centered design (UCD) methodology into our\nproduct and software development lifecycle. Liaison between Product Management and\nEngineering throughout the product development lifecycle to ensure business and user\nrequirements are translated into appropriate design solutions.\n\n\xef\x82\xa7\n\nBuilt, grew and sustained a newly formed Analysis and Design Group within Iron Mountain Digital.\nResponsible for recruiting, training, performance-based management, career management,\nresource allocation and budgeting.\n\nSr. User Experience / User Interface Design Lead, Premiere Global Services, formerly Netspoke, Inc.\nWoburn, MA\nMarch 2005 \xe2\x80\x93 March 2006\nService and technology company offering \xe2\x80\x98on-demand\xe2\x80\x99 web and audio conferencing and collaboration.\n\n\xef\x82\xa7\n\nJoined Netspoke as an individual contributor to lead, manage, create, and \xe2\x80\x98sell\xe2\x80\x99 all aspects of the\nuser experience and UI design initiatives and deliverables for the redesign of the web\nconferencing product suite.\n\n2 of 4\n\n\x0cJenny J. Chang | www.ichang.com | jenny@ichang.com | 617.680.7899\n\n\xef\x82\xa7\n\xef\x82\xa7\n\nSignificantly increased efficiency in the product design and development process across multiple\noffice locations and remote contributors by introducing, implementing, and evolving a usercentered design process and UI methodology.\nPlayed a key role in the integration planning and design of the Netspoke product with the parent\ncompany\xe2\x80\x99s product strategies, Premiere Global Services, after the September 2005 acquisition of\nNetspoke.\n\nCreative Director / Director of the User Experience Design Group, ArcStream Solutions\nWatertown, MA\nA venture backed business and technology consulting firm.\n\n\xef\x82\xa7\n\xef\x82\xa7\n\xef\x82\xa7\n\xef\x82\xa7\n\nJuly 2002 \xe2\x80\x93 November 2004\n\nBuilt and managed the User Experience team from the ground up that was instrumental in selling\nand delivering ArcStream services in Media, Pharmaceutical, Healthcare and Consumer\nPackaged Goods (CPG) industries.\nSold User Experience Group through proposal contributions, sales presentations and project\nwork that resulted directly in the growth of company revenue and repeat clients.\nInstituted user-centered design (UCD) principles and usability best practices across all projects to\nensure project consistency and success. Responsible for the on-time delivery and quality of all\nUser Experience deliverables from strategy to deployment.\nFunction in multiple roles as needed: UE Lead, Information Architect and Designer, Interaction\nDesigner, Functional Analyst, Business Analyst, Visual Interface Design Lead, UI Developer.\n\nSr. Web Interface Designer, Miller Systems\nBoston, MA\nFull-service technology consulting company offering engineering, IT consulting and creative services.\n\n\xef\x82\xa7\n\xef\x82\xa7\n\n2000 \xe2\x80\x93 2001\n\nBuilt and evolved Miller Systems\xe2\x80\x99 interactive web design capabilities. Key player in leading\nthe client\xe2\x80\x99s corporate branding, establishing their online presence, and translating their\nidentity to the web. Mentor and supervisor to junior staff.\nResponsibilities included: driving design presentations, information architecture, information\ndesign, interactive design, visual design, technical implementation, and defining graphic style\nand UI standards.\n\nWeb Graphic Designer, Iconomy.com\nCambridge, MA\nStart-up venture backed company offering eCommerce technology and creative solutions.\n\n\xef\x82\xa7\n\nDesigned, developed and managed eCommerce storefronts: site branding, creation of\nillustrations and animations, defining client specific style guides, and hand-coding HTML.\n\nFreelance Design Consultant, iChang.com\n\xef\x82\xa7\n\n1999-2000\n\n2000-Present\n\nFreelance design consultant on digital and print projects: iPhone applications, websites,\ninteractive designs, user interface designs, logo designs and print collateral.\n\nRELATED EXPERIENCE\n\xef\x82\xa7\n\nSymmes, Maini & McKee Associates (SMMA), Cambridge, MA\nProject Landscape Architect, 1997\xe2\x80\x931999\n\n\xef\x82\xa7\n\nCarol R. Johnson Associates (CRJA), Cambridge, MA\nSenior Landscape Architect, 1994\xe2\x80\x931997\n\n3 of 4\n\n\x0cJenny J. Chang | www.ichang.com | jenny@ichang.com | 617.680.7899\n\nTECHNICAL SKILLS\nWindows and MAC OS, Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Fireworks, Flash, In\nDesign), MS Visio, Balsamiq Mockups, Keynote, MS Project, Microsoft Office Suite, Hand-coding HTML,\nCSS, DHTML, JavaScript\nEDUCATION\nUniversity of Massachusetts, Amherst, MA\nBachelors in Landscape Architecture, graduated summa cum laude\nPORTFOLIO SAMPLES and REFERENCES\n\n4 of 4'