b'One University Place \xe2\x80\xa2 New York, NY 10003 \xe2\x80\xa2 646.515.3800 \xe2\x80\xa2 kymcanter@yahoo.com \xe2\x80\xa2 www.kymcanter.com\n\nSummary\nCreative Director, Brand Visionary, Fashion Futurist Creative Director, Brand Visionary, Fashion Futurist with 20+ years\xe2\x80\x99 experience defining and\nbuilding global fashion, e-commerce and entertainment brands J. Mendel, L-atitude.com, Reem Acra, Star Von Bunny and others. Build brand\nawareness through innovative creative and delivery of unique consumer-engagement models that leverage the web, traditional and social media, video,\nadvertising and events. Generate unique, forward-thinking ideas that have solved complex brand challenges and facilitated product line developments\nand enhancements \t\r \xc2\xa0\n\n\xe2\x80\xa2\n\nTransformed J. Mendel from a small, privately held fur atelier into a multi-million-dollar global luxury brand with 100+ employees, 80 wholesale\naccounts, 4 collections per year, a bridal and accessories division. Products available in fine boutiques and mutl-brand stores throughout the\nUnited States, Europe and Asia.\n\n\xe2\x80\xa2\n\nCreated and launched a brand identity for e-commerce fashion start-up L-atitude.com; oversaw a 300% increase in site traffic and 200%\nincrease in sales over a three-year period.\n\n\xe2\x80\xa2\n\xe2\x80\xa2\n\nCreated unique brand, Star Von Bunny; authored \xe2\x80\x9cStar Von Bunny: A Model Tale\xe2\x80\x9d (Harper Collins, 2008).\n\n\xe2\x80\xa2\n\nPersonal press: The New York Times, T Magazine (The New York Times Style Magazine), Women\xe2\x80\x99s Wear Daily and Domino. See Press\n\nContributing fashion columnist-editor for O, The Oprah Magazine; Elle; The Washington Post Magazine; The Wall Street Journal and The\nVillage Voice.\n\nExperience\nCreative Director, L-atitude.com 2009 \xe2\x80\x93 Present\nCreated and implemented a brand identity for e-commerce fashion start-up L-atitude.com, a curated online marketplace for style and travel enthusiasts\nthat showcases 11 global destinations and more than 100 designers\xe2\x80\x99 products. Oversaw a 300% increase in site traffic and 200% increase in sales over\na three-year period (Jan 2010 \xe2\x80\x93Jan 2013).\n\n\xe2\x80\xa2\n\nCurate a unique mix of distinctive fashion items not readily available in the U.S. or online; oversee selection of all featured brands and\nproducts.\n\n\xe2\x80\xa2\n\nIncentivize consumers to purchase products by writing and communicating weekly stories about featured destinations; stories highlight\ndifferent designers and tastemakers and speak to a wider lifestyle experience.\n\n\xe2\x80\xa2\n\nProduce original text and video content, including city-secret guides, globetrotter interviews and behind-the-label stories to enhance user\nexperience. Watch Videos\n\n\xe2\x80\xa2\n\nStretch limited production budget to develop original images and content for company website; oversee ongoing development of site, blog\nand videos.\n\n\xe2\x80\xa2\n\nDirect social media outreach, including Twitter, Facebook, Instagram and Pinterest.\n\n\xe2\x80\xa2\n\nOversee press outreach; design and produce all offline seasonal fashion events, including product launches, press reviews and pop-up\nshopping events.\n\n\xe2\x80\xa2\n\nWrite all pitch documents; oversee strategic business partnerships with travel, hospitality and fashion companies.\n\nIndependent Creative Consultant 2009 \xe2\x80\x93 Present\nLeverage broad industry experience, professional contacts and intuitive understanding of where culture and consumerism merge in order to help client\nbrands expand their audiences and sell product.\nSelected clients/projects\n\n\xe2\x80\xa2\n\nJ. Mendel: Provided consultation to creative agency Laird + Partners during development of new e-Commerce website. Wrote and produced\nsite content, including videos and other multimedia content.\n\n\xe2\x80\xa2\n\xe2\x80\xa2\n\nJ. Mendel: Create and execute content strategy to engage users through Facebook, Twitter, Tumblr and Pinterest.\n\n\xe2\x80\xa2\n\nBlackglama: Helped client to re-envision its brand through product analysis and ad strategy. Developed and pitched innovative reinterpretation\nof the award-winning campaign, \xe2\x80\x9cWhat becomes a legend most?\xe2\x80\x9d which pairs famous mothers and daughters in a strategy to simultaneously\ncapture multiple generations of consumers. See Strategy\n\n\xe2\x80\xa2\n\xe2\x80\xa2\n\nLancome: Worked with photographer to create a visual ad language that refreshed Lancome\xe2\x80\x99s brand. See Solution\n\nReem Acra: Provided creative direction for bridal collection ad campaign: led concept development; managed production, including budget.\nSee Campaign\n\nO, The Oprah Magazine: Contributing Editor and Stylist-Producer.\n\n\x0cOne University Place \xe2\x80\xa2 New York, NY 10003 \xe2\x80\xa2 646.515.3800 \xe2\x80\xa2 kymcanter@yahoo.com \xe2\x80\xa2 www.kymcanter.com\n\nCreative Director, J. Mendel 2001 \xe2\x80\x93 2009\nTransformed this once small (3 locations; 20 employees), privately held fur atelier into a multi-million-dollar global luxury brand and full-fledged fashion\nhouse with 100+ employees, 80 wholesale accounts, 4 collections per year, a bridal and accessories division with products available globally in top retail\noutlets that include Harrods of London, Joyce (Hong Kong, Beijing and Shanghai), TsUM (Russia), Boon (Korea) and Neiman Marcus, Barneys, Bergdorf\nGoodman and Saks Fifth Avenue (U.S.). Oversaw and grew atelier staff from 5 to 25 employees.\n\n\xe2\x80\xa2\n\xe2\x80\xa2\n\nIdentified brand DNA; crafted a narrative to tell the story behind the company and the fantasy behind its products.\n\n\xe2\x80\xa2\n\xe2\x80\xa2\n\xe2\x80\xa2\n\nOversaw all phases of creative experience, from choosing fabric to concept to overseeing product execution.\n\n\xe2\x80\xa2\n\nHired and managed an in-house PR team to raise brand awareness and establish owner Gilles Mendel as a globally recognized fashion\ndesigner; feature stories appeared in Vogue, Paris Vogue, Women\xe2\x80\x99s Wear Daily, Harper\xe2\x80\x99s BAAZAR, InStyle, W, the Financial Times and other\noutlets.\n\n\xe2\x80\xa2\n\nUnderstood and capitalized on the relationship between celebrity and fashion as early as 2002 when Hollywood stars such as Anne Hathaway,\nBeyonce, Jennifer Lopez, Laura Linney, Claire Danes, Kyra Sedgwick ,Mary Louise Parker, began wearing J. Mendel signature gowns to the\nAcademy and Golden Globe Awards.\n\n\xe2\x80\xa2\n\nEstablished strategic partnerships with luxury brands Cartier, Piaget, Kara Ross, Ivanka Trump, NARS, Revlon, Bobbi Brown and the Council\nof Fashion Designers of America (CFDA).\n\nDirected an international advertising campaign, including budget; ad buys in Vogue, W, Harper\xe2\x80\x99s BAZAAR, French Vogue, Russian Vogue, Elle,\nBergdorf Goodman Magazine and Town & Country. See Campaign\n\nCo-created a diversified product line, including ready-to-wear, evening wear and bridal.\nDirected staging of the company\xe2\x80\x99s first seasonal fashion show at New York Fashion Week; hired and supervised set designers, stylists, hair\nand make-up talent and models; oversaw invitation design, look book and overall aesthetic.\n\nFashion Editor, Elle Magazine 2000 \xe2\x80\x93 2002\nConceptualized, produced and styled monthly fashion stories as well as Elle\xe2\x80\x99s annual Hollywood issue. Oversaw concept development, photo shoots,\nclothing, hair and make-up as well as selection of locations, models, photographers and accessories. Collaborated on stories with fashion director and\njournalist Nina Garcia of Project Runway fame.\nIndependent Fashion Stylist 1992 \xe2\x80\x93 2000\nCOVERGIRL, L\xe2\x80\x99Oreal advertising that included working with celebrities such as Beyonce, Jennifer Lopez, Vanity Fair, The Face, Dazed & Confused, The\nNew York Times Magazine, US Weekly, Entertainment Weekly, InStyle, Lucky, German Vogue, Amica and Surface.\nIndependent Fashion Columnist / Editor 1984 \xe2\x80\x93 1997\nThe Wall Street Journal; The Washington Post Magazine; Vue, The Village Voice fashion magazine.\n\nSomething Different!\nCreator, Designer & Author, Star Von Bunny 2008 \xe2\x80\x93 Present\nCreated unique brand, Star Von Bunny. An almost-famous plush rabbit actress/model/writer, Star is a fantasy character with a clear, recognizable\naesthetic that embodies her creator\xe2\x80\x99s 20+ years of experience in the fashion industry.\n\n\xe2\x80\xa2\n\nWrote \xe2\x80\x9cStar Von Bunny: A Model Tale\xe2\x80\x9d (Harper Collins, 2008), the story of a plush rabbit\xe2\x80\x99s adventures in the world of high fashion and celebrity;\nsold out on Amazon and in retail stores such as Fred Siegel (Los Angeles), Colette (Paris), Barneys and W Hotels (multiple locations). See Book\n\n\xe2\x80\xa2\n\nStar Von Bunny\xe2\x80\x99s press coverage: The New York Times, Teen Vogue, US Weekly, OK Weekly, TMZ, InStyle, Harper\xe2\x80\x99s BAZAAR,\nFahionista.com, Paper Magazine, Women\xe2\x80\x99s Wear Daily and The LA Times. See Press\n\n\xe2\x80\xa2\n\nStar has been photographed with members of her entourage, including Beyonce, Bono, Robert Downey Jr., Derek Jeter, Jean Paul Gaultier,\nChristy Turlington, Carine Roitfeld, Dara Werbowy, Rosario Dawson and Mary-Louise Parker.\n\nEducation\n\nBFA,\t\r \xc2\xa0California\t\r \xc2\xa0Institute\t\r \xc2\xa0of\t\r \xc2\xa0the\t\r \xc2\xa0Arts,\t\r \xc2\xa0Los\t\r \xc2\xa0Angeles,\t\r \xc2\xa0CA'