b'Katherine Findlay\n(nee Edge)\n\nCURRICULUM VITAE\n\nContact details :\nEDUCATION\n\nResidential and Postal Address:\n22 Gardenia Avenue\nDevils Peak\nCape Town\n8001\n\nE-Mail katie@edgedigital.co.za\n\nQUALIFICATIONS\n\nOwner, Digital project manager, social\nmedia consultant and copywriter for\nEdge Digital\nMay 2012 \xe2\x80\x93 current\nChef and owner of Salted Caramel\nCatering and Meal Supply company\nMay 2012 \xe2\x80\x93 December 2012\nDigital Project Manager at The\nPublishing Partnership\nApril 2011 \xe2\x80\x93 May 2012\n\nCell 074 172 8137\nMXit Lifestyle as a Content Coordinator.\nSeptember 2010 \xe2\x80\x93 April 2011\n\nGeneral Information:\nDate of Birth: 13 September 1984\nI.D. No. 8409130177087\n\nResAfrica as a Product Developer,\nTravel Writer, Social Media Manager,\nProject Manager and Video\nProducer/Coordinator. August 2007 \xe2\x80\x93\nSeptember 2010\nVarsity College Business Management\nDiploma covering PR, HR, Corporate\nStrategy, Finance and Marketing 2007 \xe2\x80\x93\n2008.\nUniversity of Cape Town 2003 \xe2\x80\x93 2005\nBachelor of Arts in English, Media and\nVisual Arts. (Triple Major)\nSpringfield Convent School Matric 2002\n\n1\n\n\x0cSpecialties\nWeb: Digital project management, digital strategy, content strategy, content management,\ncontent provisioning, CMS structure and management, website design and site launching,\nstaff training.\nSocial: Social media campaign management across various social platforms. Management\nand strategy of social media campaigns, content roadmap development, social media\ntraining, PPC campaign management.\nWriting: Blog copy, press releases, event invitations, business writing, travel writing and\ngeneral copywriting.\nEXPERIENCE\nCurrently self-employed as a freelance digital project manager, social media consultant and\ncopywriter/ editor as Edge Digital (www.edgedigital.co.za).\nPortfolio currently includes:\nSocial Media Platform management and training for Pearson Publishing running the X-kit\nAchieve and Smart-Kids Facebook pages\nSeptember 2012 - current\nhttps://www.facebook.com/XkitAchieve\nhttps://www.facebook.com/SmartKidsSA\nCopywriting of press releases and articles for Go4Word for clients such as Checkers, Spier\nWine Estate, The V&A Food Market on the Wharf\nFebruary 2013 \xe2\x80\x93 current\nhttp://go4word.co.za/\nSEO, Google Adwords and newsletter campaigns for Coolaroo\nJune 2013 \xe2\x80\x93 current\nwww.coolaroo.co.za\nPREVIOUS SELF-EMPLOYMENT:\nDigital Project Management of Edgars Club website and social media platforms for John\nBrown Media\nOctober 2013 \xe2\x80\x93 March 2014\nwww.edgarsclub.co.za\nProject management of Afrika Tikkun website changes and newsletter campaigns for\nDigital4Good\nNovember 2013 \xe2\x80\x93 February 2014\nwww.afrikatikkun.org\nDigital Project Management and website design consultation of the new\nBeautySouthAfrica.com website for The Publishing Partnership\nMay \xe2\x80\x93 October 2013\nhttp://www.beautysouthafrica.com/\n\n2\n\n\x0cCopy writing, media liaison and event management for Net Prophet Conference\nMay 2013\nwww.netprophet.org.za\nSocial Media and Website Management and Training for Manna Epicure Restaurant\nJuly 2012 \xe2\x80\x93 January 2013\nwww.mannaepicure.com\nSocial Media Training for Robyn Roberts Bridal Wear\nAugust 2012\nwww.robynroberts.co.za\nFULL TIME EMPLOYMENT:\nDigital Manager for Jet at The Publishing Partnership (TPP). As Digital Manager I was\nresponsible for the digital department of TPP\xe2\x80\x99s main client; Jet from the Discount Division of\nEdcon, maintaining the digital presence of the brand.\nwww.jetonline.co.za\nwww.myjetonline.co.za.\nContent Coordinator, at MXit Lifestyle. MXit Lifestyle owned MXit an instant messaging\nplatform that runs on various cell phone devices. At the time, MXit had over 27 million users\nand was South Africa\xe2\x80\x99s biggest home-grown social network. Aside from various chat rooms\nMXit also has a section called Tradepost where users can find games, music, wallpapers,\nskinz, videos, ringtones, competitions and more. My main responsibilities were orientated\naround the traffic management of Tradepost and the various \xe2\x80\x98channels\xe2\x80\x99 also found on the\nnetwork.\nProject manager, Travel writer, product developer, social media coordinator and video\nproducer/coordinator at ResAfrica.\nResAfrica is a relatively small, yet fast growing, travel-related company that owns and\nmanages a number of websites including www.roomsforafrica.com; www.simplytravel.co.za,\nwww.wininganddining.co.za. At the time ResAfrica also had a working relationship with\nSmall Screen Productions www.smallscreenproductions.co.za (now known as Trilogy Media\nhttp://www.thetrilogy.co.za/ ) for whom I acted as a project manager, producer and script\nwriter.\nA few of the major projects involved in for ResAfrica:\n\xef\x82\xb7 Writing, planning, producing, managing and co-directing an augmented reality\ngame(ARG) on Facebook called \xe2\x80\x9cCatch Roman\xe2\x80\x9d (DVD available on request.\n\xef\x82\xb7 Producing, scripting, writing, managing the artwork and graphic design and codirecting \xe2\x80\x9cPortal to South Africa\xe2\x80\x9d DVD and the \xe2\x80\x9cPortal to Southern Africa\xe2\x80\x9d DVD,\nwhich cover all major cities, towns and sights in South Africa and in Namibia,\nMauritius, South Africa and Zanzibar through an interactive map with over 160\nvideos on each DVD.\n\xef\x82\xb7 Co-producing and script editing for short film: \xe2\x80\x9cJoe Gets It All\xe2\x80\x9d, a 2 minute film about\na character called \xe2\x80\x98Joe\xe2\x80\x99 who loses sight of the important aspects of life and is\nreminded of them again through a chance encounter with a \xe2\x80\x98hobo\xe2\x80\x99.\n\xef\x82\xb7 Management of film crew and equipment for all local and international shoots\nincluding trips around South Africa, Namibia, Mauritius and Zanzibar. Setting up film\ntrips - from travel arrangements, to booking tours, liaising with travel consultants\nand organising visas and film permits.\n\n3'