b"Matt Arnzen\n\nmatt@mattarnzen.com\nwww.mattarnzen.com\nwww.linkedin.com/in/mattarnzen\n\n503-703-2985\nPortland, OR\n\nPROFESSIONAL SUMMARY\nMarketing professional with over fifteen years of progressive experience in digital marketing, product\nmanagement and user experience design. Accomplished at creative development, website operations, digital\nplatform management and collaborating effectively with stakeholders, vendors and clients.\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nDigital Marketing\nProduct Management\nContent Management\nMarketing Automation\n\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nWebsite Design and Development\nSearch Engine Optimization\nWeb Analytics and Reporting\nCustomer Relationship Management\n\nPROFESSIONAL EXPERIENCE\nZen Creative Group\nDigital Consultant\n\n8/2015 - Present\n\nAdvising clients on digital marketing, product management, user experience and strategies to improve customer\nacquisition, conversion and retention rates.\n\nUnigo Group\nSenior Director of Digital Marketing\n\n2/2014 - 8/2015\n\nStrategic direction and product management of the Unigo.com website with a focus on engagement and\ncustomer experience. Collaborated closely with development and design to align user experience goals and\nroadmaps to continually launch new features and functionality using SCRUM methodology.\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nDeveloped an integrated marketing platform and segmentation engine that increased customer\nengagement, drove revenue and enhanced content creation.\nIncreased college review submissions 10X via a customer driven user experience and site promotion.\nLaunched marketing automation campaigns to drive revenue and repeat visits.\n\nKnowledge Universe\nDirector of Digital Marketing\n\n4/2010 - 10/2013\n\nDirected digital and customer experience initiatives across all Knowledge Universe US brands including\nKinderCare, Knowledge Beginnings, Grove School and CCLC. Primary areas of focus include customer acquisition,\nCRM, website operations and enterprise platform management.\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nDefined enterprise digital roadmap and strategy for four distinct brands with over 2,000 locations.\nIncreased conversion rates by 20% from A/B and multivariate testing.\nDrove over 20K leads a month with 20% YOY growth via paid media, affiliates and partners.\nIntegrated website analytics, chat and CRM platforms giving full visibility into consumer behavior.\nCreated enterprise platform that synchronized location content driving a double-digit ROI.\n\n\x0cMatt Arnzen\n\nPage 2 of 2\n\nNike, Inc.\nProduct Manager, Global Digital Commerce\n\n2009 - 2010\n\nContractor with Kelly Services: 1/2009 - 10/2009, 1/2010 - 4/2010\nManaged enhancements and roadmaps for product catalog, ratings & reviews, promotions and product\nrecommendation platform for global Nike eCommerce site.\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nIncreased cross sell revenue by 150% by integrating and launching a data driven platform.\nSaved over a 1,000 hours each season for merchandising teams by enabling auto attribution and mass\nupdate capabilities to merchandise platform.\nCreated product review feedback loop for product creation organization, delivering real-time customer\ninsight.\n\nComcast Entertainment Group / The Golf Channel\nDirector of Marketing, GolfNow.com\n\n12/2005 \xe2\x80\x93 12/2008\n\nDirected marketing and eCommerce operations of the nation's largest golf tee time website. Provided strategic\ndirection, digital platform management and user experience design for 150+ websites. Accountable for developing\nand implementing strategies for SEM, SEO, email, social media and online video.\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nCreated distinct local marketing campaigns lowering cost per customer acquisition by 48%.\nExpanded to over 50 markets in 2 years, increasing customer database over 200%.\nIncreased revenue 50% utilizing local marketing initiatives including paid search, radio and print.\n\nNike, Inc.\nSenior User Experience Developer - Digital Commerce\n\n6/2004 \xe2\x80\x93 12/2005\n\nSenior front-end designer and developer of Nike and Cole Haan eCommerce websites.\n\xef\x82\xb7\n\xef\x82\xb7\n\nDelivered cross-channel brand refreshes and design enhancements.\nCollaborated in cross functional teams to launch interactive promotions.\n\nPRIOR EXPERIENCE\n\xef\x82\xb7\n\xef\x82\xb7\n\nSenior Consultant, Razorfish \xe2\x80\x93 6/1999 - 6/2004\nMarketing Manager, Chrome Data Corporation \xe2\x80\x93 12/1996 - 6/1999\n\nEDUCATION\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nOregon State University: BS Business Administration, emphasis in Marketing. Minor in Graphic Design\nUniversity of Oregon: Web Design and Development Program\nSearch Engine Academy of Oregon: Search Engine Optimization Certification\n\nSKILLS\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nProduct Management: Jira, Confluence, Balsamiq Mockups\nWeb Analytics: Adobe Analytics, Google Analytics\nSearch Engine Marketing: Adobe Search Center, Adobe Media Optimizer, Adobe Target\nCRM, Email & Marketing Automation: MailChimp, Mandrill, ExactTarget, Salesforce, Act-On\nContent Management: Ektron, Umbraco, WordPress, Concrete"