b'Katherine Findlay\n(nee Edge)\n\nCURRICULUM VITAE\n\nContact details :\nEDUCATION\n\nResidential and Postal Address:\n22 Gardenia Avenue\nDevils Peak\nCape Town\n8001\n\nE-Mail katie.edge@msn.com\n\nQUALIFICATIONS\n\nFreelance writer, digital and social\nmedia consultant May 2012 - current\nThe Publishing Partnership as Digital\nManager. April 2011 \xe2\x80\x93 May 2012\nMXit Lifestyle as a Content Coordinator.\nSeptember 2010 \xe2\x80\x93 April 2011\nResAfrica as a Product Developer,\nTravel Writer, Social Media Manager,\nProject Manager and Video\nProducer/Coordinator. August 2007 \xe2\x80\x93\nSeptember 2010\n\nCell 074 172 8137\n\nGeneral Information:\nDate of Birth: 13 September 1984\nI.D. No. 8409130177087\n\nVarsity College Business Management\nDiploma covering PR, HR, Corporate\nStrategy, Finance and Marketing 2007 \xe2\x80\x93\n2008.\nUniversity of Cape Town 2003 \xe2\x80\x93 2005\nBachelor of Arts in English, Media and\nVisual Arts. (Triple Major)\nSpringfield Convent School Matric 2002\nINTERESTS\n\nMy interests are:\n\xef\x82\xb7 Walking on the beach or in\nforests with my dogs.\n\xef\x82\xb7 Photography\n\xef\x82\xb7 Cooking\n\xef\x82\xb7 Travel\n\xef\x82\xb7 Wine tasting\n\xef\x82\xb7 Dancing\n\xef\x82\xb7 Reading\n1\n\n\x0cEXPERIENCE (details)\n\nSpecialties\nDigital: Digital strategy, content strategy, social media campaign management, film\nproduction, event coordination, content management, content provisioning, CMS structure\nand management, web design and site launching.\nI speak MXit, Twitter and other social networks\xe2\x80\x99 lingo.\nFacebook, Twitter, MySpace, Pinterest, Youtube, StumbleUpon, Google+ and blogging are all\npart of the social networks that keep me glued to the virtual world.\nWriting: Blog copy, press releases, event invitations, business writing, travel writing and\ngeneral copywriting.\nEvent Management: I have a feel for up and coming events and dates, launches and exciting\ninformation. I am able to project manage an event from concept to completion.\nI am extremely organised and always willing to learn something new.\nCurrent\nFreelance writer and copy editor, digital and social consultant for Edge Digital\n(www.edgedigital.co.za). Clients include X-kit Achieve at Pearson Publishing, Siyabona Africa,\nRobyn Roberts Bridal Wear, Manna Epicure Restaurant, The Publishing Partnership and\nothers.\nOwner and event manager of Salted Caramel catering and meal supply company\n(www.saltedcaramel.co.za).\nPrevious\nDigital Manager at The Publishing Partnership (TPP). TPP publishes a number of in-house\nmagazines for well-known brands such as Jet Club, MTN, Private Edition and Obrigado. As\nDigital Manager I was responsible for Digital department of TPP\xe2\x80\x99s main client; Jet from the\nDiscount Division of Edcon, maintaining the digital presence of the brand.\nDuties and Responsibilities:\n\xef\x82\xb7\nManaging the effective deployment, implementation and updating of the Jet web\nand mobi sites, Facebook and Twitter accounts. Project management of the launch\nof the Jet website; www.jetonline.co.za and blog; www.myjetonline.co.za.\n\xef\x82\xb7\nOriginally employed to also manage the Legit and Discom platforms which were\nthen handed over to other digital managers as the platforms all grew.\n\xef\x82\xb7\nEnsuring that the content across all digital platforms was updated fully once a\nmonth with new and relevant content, and aesthetically weekly.\n\xef\x82\xb7\nClient relationship management, working with the Edcon brand managers to\nensure all requests are implemented timeously and on brief.\n\xef\x82\xb7\nManaging the creation, development and scheduling of the brand\xe2\x80\x99s newsletters.\n\xef\x82\xb7\nDeveloping relevant digital growth strategies across Facebook, Twitter, web and\nmobi platforms.\n\xef\x82\xb7\nDesigning, planning and implementing digital launch and growth strategies.\n\xef\x82\xb7\nImplementing PPC campaigns on Facebook and other online advertising.\n\n2\n\n\x0c\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nSkills:\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nEnsuring that administrative functions around content are maintained, including\ncontent provisioning processes, updates, reporting and invoicing.\nManaging and working with relevant budgets.\nManaging a team of 4; 2 web designers and 1 content editors, 1 sub-editor.\nReporting monthly to client at Edcon, presenting growth graphs and campaign\nresults as well as growth strategy.\n\nPeople management \xe2\x80\x93 managing the Edcon digital team, working within the TPP\nmanagement team and managing relationships with the Edcon client\nDigital strategy development and signoff and implementation.\nProduct development and brand strategy \xe2\x80\x93 careful study of product and service\ndevelopment\nTime management \xe2\x80\x93 allocating sufficient time to each of the brands\xe2\x80\x99 as well as the\nneeds of the digital team\nBasic knowledge of HTML and XML\nKnowledge of web design layouts\nAttention to detail\nMeeting deadlines\nGood inter-personal and communication skills\nTeam player in a fast paced pressured environment\nStrong-willed \xe2\x80\x93 able to identify and insist on necessary improvements\nEnergetic, passionate and willing to learn\nPassionate writer\nEnthusiastic learner \xe2\x80\x93 implementing ideas sessions and talks to ensure the team is\nup-to-date and well versed in current digital developments\n\nPrevious\nContent Coordinator, at MXit Lifestyle. MXit Lifestyle owned MXit an instant messaging\nplatform that runs on various cell phone devices. At the time, MXit had over 27 million users\nand was South Africa\xe2\x80\x99s biggest home-grown social network. Aside from various chat rooms\nMXit also has a section called Tradepost where users can find games, music, wallpapers,\nskinz, videos, ringtones, competitions and more. My main responsibilities are orientated\naround the traffic management of Tradepost and the various \xe2\x80\x98channels\xe2\x80\x99 also found on the\nnetwork.\nDuties and Responsibilities:\n\xef\x82\xb7\n\xef\x82\xb7\n\nCo-ordinating the effective deployment and implementation of local and\ninternational content (ringtones, wallpapers, adverts, games etc) and contentrelated services on the MXit platforms around the world\nEnsuring that administrative functions around content are maintained, including\ncontent provisioning processes, contractual updates, reporting and invoicing\n\n\xef\x82\xb7\n\nPromoting and selling content by writing engaging copy that also ensures that the\nusers have an enjoyable and user-friendly experience\n\n\xef\x82\xb7\n\xef\x82\xb7\n\nEnsuring quick turnaround time from content acquisition to content deployment\nEnsuring content is properly classified, correctly rendered/formatted and tested\nprior to being deployed on MXit (maintaining quality and consistency throughout)\nPerformance management of content and content sales\n\n\xef\x82\xb7\n\n3\n\n\x0c\xef\x82\xb7\n\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nSkills:\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nLiaising and working with providers\xe2\x80\x99 technical / creative teams (some of the\ncontent providers include Media24, Ramsay Media, Gameloft, Thumbtribe and\nLighterTraffic)\nCoordinating content traffic between business- and creative-focused teams\nCoordinating the promotion of content, including scheduling of splash advertising\nand broadcast messaging for content\nManage client reporting and invoicing queries\nEnsure content providers\xe2\x80\x99 content roadmaps for MXit are properly managed for\noptimal revenue generation\n\nPeople management \xe2\x80\x93 working in small and large teams and managing relationships\nwith external content providers\nProduct development and brand strategy \xe2\x80\x93 careful study of product and service\ndevelopment aiding the content managers and head of department in optimising\ncontent\nUsability \xe2\x80\x93 working understanding of MXit usability\nKnowledge and exposure to various multimedia formats (web / mobile) including\nimage files and formats, audio files and formats and video files and formats;\nKnowledge of HTML and XML\nAttention to detail\nMeeting deadlines\nGood inter-personal and communication skills\nTeam player in a fast paced pressured environment\nStrong-willed \xe2\x80\x93 able to identify and insist on necessary improvements\nEnergetic, passionate and willing to learn\nPassionate writer\n\nPrevious\nTravel Writer, Product Developer, Project Manager, Social Media Coordinator and Video\nProducer/Co-Ordinator at ResAfrica. ResAfrica is a relatively small, yet fast growing, travelrelated company that owns and manages a number of websites including\nwww.roomsforafrica.com; www.simplytravel.co.za, www.wininganddining.co.za. At the time\nResAfrica also had a working relationship with Small Screen Productions\nwww.smallscreenproductions.co.za (now known as Trilogy Media\nhttp://www.thetrilogy.co.za/ ) for whom I acted as a project manager, producer and\nscripter writer.\nI did not have a specific job title during my time at ResAfrica and rather had to fulfil a\nnumber of positions (hence the job title). Originally hired to write for the restaurant website\nwww.wininganddining.co.za I soon took on the role of Video Producer and Social Media\nmanager for Small Screen Productions, an in-house film production company that specialises\nin short films for the internet.\nA few of the major projects involved in for ResAfrica:\n\xef\x82\xb7 Writing, planning, producing, managing and co-directing an augmented reality\ngame(ARG) on Facebook called \xe2\x80\x9cCatch Roman\xe2\x80\x9d (DVD available on request) which\nrequired filming in multiple countries (South Africa, Namibia, Mauritius, etc.) and\nrunning the game over Facebook and Youtube.\n\n4\n\n\x0c\xef\x82\xb7\n\n\xef\x82\xb7\n\xef\x82\xb7\n\n\xef\x82\xb7\n\n\xef\x82\xb7\nSkills:\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\xef\x82\xb7\n\nProducing, scripting, writing, managing the artwork and graphic design and codirecting \xe2\x80\x9cPortal to South Africa\xe2\x80\x9d DVD and the \xe2\x80\x9cPortal to Southern Africa\xe2\x80\x9d DVD,\nwhich cover all major cities, towns and sights in South Africa and in Namibia,\nMauritius, South Africa and Zanzibar through an interactive map with over 160\nvideos on each DVD.\nCo-producing and script editing for short film: \xe2\x80\x9cJoe Gets It All\xe2\x80\x9d, a 2 minute film\nabout a character called \xe2\x80\x98Joe\xe2\x80\x99 who loses sight of the important aspects of life and is\nreminded of them again through a chance encounter with a \xe2\x80\x98hobo\xe2\x80\x99.\nSetting up, writing majority of content and providing still photographs for several\nwebsites: Wining and Dining restaurant portal (www.wininganddining.co.za); Indian\nOcean Travel Website (www.simplytravel.co.za ); African Adventure website\n(www.stayinafrica.com); and Rooms For Africa (www.roomsforafrica.com)\nManagement of film crew and equipment for all local and international shoots\nincluding trips around South Africa, Namibia, Mauritius and Zanzibar. Setting up film\ntrips - from travel arrangements, to booking tours, liaising with travel consultants\nand organising visas and film permits.\nWriting and scripting of all voice-overs for videos.\n\nManaging people\nWriting - from short scripts for film to longer travel-related articles\nEfficient time management\nDealing with local and international planning authorities\nDealing with local and international travel authorities\nCo-ordinating film permits and travel documents on very short notice\nWorking with a variety of high-end clients and establishments, from 5-star hotel\nchain owners to CEOs of major companies such as Hertz and the Three Cities Group\nManaging and producing voice-overs in collaboration with voice-over artists\nExperience in all areas of film making, including photography, camera work,\ndirecting, lighting, etc.\nA variety of film experience, from adverts to short-films and feature lengths\nCreating online viral content, including a live-action augmented reality game (ARG)\nBlogging and social media - working understanding of social media campaign\nmanagement - Facebook games, groups and fan page set-up, online reputation\nmanagement.\n\nFurther Social Media Experience:\n\xef\x82\xb7\nI also completed a 3 month stint contributing to a blog for the 2010 summer\nedition of the Kleine Zalze Wine Estate competition called\nwww.fortheloveofwine.co.za where I came 3rd overall and won one of the\nchallenges.\n\n5'