b'John Doe\nCity \xe2\x80\xa2 888-888-8888 \xe2\x80\xa2 email@address.com\n\nWine and Spirits Sales Professional\nSales professional with five years of successful sales in very competitive Southern California market. Established\nrelationships with many customers and industry leaders within the local wine and spirits industry. Proven ability to\nincrease product visibility through a variety of sales initiatives. Excellent closer, as demonstrated by fifteen years of\nsales experience. Exceptional influencer - able to identify what motivates individuals and how to persuade them.\nHighly capable of analyzing, identifying and forecasting sales trends. Bilingual in English and Spanish.\nSkills and Expertise\n\xef\x82\xb7 Superior Product Knowledge\n\n\xef\x82\xb7 Account Management\n\n\xef\x82\xb7 Inside Sales\n\n\xef\x82\xb7 Presentation Techniques\n\n\xef\x82\xb7 Outside Sales\n\n\xef\x82\xb7 Long term Relationship Building\n\nWine and Spirits Sales Experience\nDeLeon Tequila, Venice Beach, CA\n2010-Present\nSales Manager\nResponsible for business development and sales growth within territory. Personally implement and oversee\npositioning as a high end spirit through sponsored events, retail merchandising and celebrity appearances. Educate\nretailers and mixologists on proper brand placement. Follow up with high profile individuals to research satisfaction\nlevels and further promote the brand. Empowered to resolve any customer dissatisfaction. Act as a client advocate\nwith management on pricing and terms. Created and currently manage company\xe2\x80\x99s first formal internal sales process,\nincluding reports, quotas and goals.\nSouthern Wine and Spirits, Cerritos, CA\n2003-2007\nSales Representative\nMade regular sales calls to designated accounts to sell product and cultivate customer satisfaction. Developed strategy\nfor brand portfolio and penetration by account. Sold product through successful presentations of product and\npromotion of featured items. Saw company through crisis period by meeting 90% of sales goals when division profits\nwere off 45% due to product availability issues. Implemented company\xe2\x80\x99s first integrated marketing campaign.\nEliminated waste by optimizing customer deliveries. Increased total dollar volume sales by nearly 30% through\naggressive telemarketing, and achieved highest per store wine and spirit case counts. Nominated for sales\nrepresentative of the month six times.\nAdditional Sales Experience\nInternet MegaMeeting, Inc., Sherman Oaks, CA\n2009-2010\nInside Sales Representative\nSold small to medium business prospects a number of online meeting and presentation services and products based\nupon prospective clients\xe2\x80\x99 needs and goals. Maintained 80% retention rate by understanding clients\xe2\x80\x99 changing needs\nand making appropriate recommendations. Directly responsible for company\xe2\x80\x99s revenue growth in Latin America and\n\n\x0cJohn Doe - Wine and Spirits Sales Professional\n\npage 2\n\nEurope by eliminating language and cultural barriers through Spanish language training and translation of the\ncompany website into Spanish.\nMetro Media Technologies, Glendale, CA\n2009\nSpecial Events Director\nPlayed a key role in developing and executing special events strategy for display advertising company. Representative\nof the company during special events at which company had a presence. Greeted prospects and provided product\neducation. Developed key relationships with collegiate athletic directors and sports management professionals,\nresulting in nearly 20% year over year sales growth and establishing company in previously untapped market.\nInstituted new protocols eliminating redundant business travel.\nReachLocal, Woodland Hills, CA\n2007-2008\nInternet Marketing Consultant\nConsulted with small to medium business owners about their online marketing needs. Educated new and existing\nclients on available marketing solutions, including search engine advertising, search engine optimization, display\nadvertising and tracking solutions. Built and expanded book of business by understanding clients\xe2\x80\x99 changing needs and\nmaking appropriate, innovative marketing, advertising, and media recommendations to strengthen their marketplace\npresence. Closed nearly 75% of leads through compelling PowerPoint and online webinar sales presentations. Trained\nnew employees in all aspects of company\xe2\x80\x99s sales process, research methodologies and time management expectations.\nTMG Solutions, Dallas, TX\n1998-2002\nInside/Outside Sales Representative\nSold an array of products on behalf of contract customers. Increased product line sales through innovative marketing\nof product options to customers. Implemented a sales-oriented inventory system that led to a 15% quarter over\nquarter increase in sales. Developed new relationships with retail accounts by bundling insurance products alongside\ncompany\xe2\x80\x99s offerings. Taught effective sales techniques to sales associates.\nCanon USA, Irvine, CA\n1995-1998\nSenior Field Sales Representative\nPresented document imaging solutions to wholesale customers. Informed prospects and clients of current marketing\ncampaigns, promotions and recalls to position to their retail customers. Used superior communication skills to act as a\nliaison between retail customers and corporate manufacturer. Conducted product sales trainings and secret shopper\nprograms to identify and remediate sales technique issues. Consistently outperformed competitors on the retail level\ndue to diligent application of responsibilities.'