b'G E O R G E H E R N A ND E Z\n\nHome: (617) 362-2121 \xe2\x96\xaa Mobile: (617) 790-7050 \xe2\x96\xaa ghernandez@aol.com\n\nINTERNATIONAL SALES & MARKETING EXECUTIVE\n\xe2\x80\x93 Expertise in global business with deep-rooted experience in cultural, economic and political\naffairs in Latin American and European countries \xe2\x80\x93\nStrategic sales and marketing specialist who was instrumental in helping to build a world leader in\nanalytical instrumentation that provides turnkey solutions for quality control and energy monitoring\nsystems. Grew a product portfolio from 1 to 8 and created a global presence spanning 30 countries within 5 years.\nDespite formidable economic and political circumstances, penetrated markets in Brazil and\nArgentina. Forged key alliances with German based manufacturers that generated over $8 million in sales in\n2 years. Known for ability to cut through red tape and to negotiate win-win outcomes.\nRock solid experience in product development and new product launches for emerging\ntechnologies. Combine knowledge of engineering, research and analysis, with strategic marketing and sales\nmanagement to deliver superior products worldwide.\nFluent in English and Spanish and conversant in German, Portuguese and Italian. Extensively traveled to\nover 30 countries and exceptionally respectful and appreciative of diverse cultures and viewpoints.\nUnique path of professional development and tenacity to succeed \xe2\x80\x93 rose from humble beginnings in a\nthird world country, progressing through a multi-faceted career into executive roles in global sales and\nmarketing.\nAREAS OF EXCELLENCE\n\xe2\x80\xa2\n\xe2\x80\xa2\n\xe2\x80\xa2\n\xe2\x80\xa2\n\nMarket & Competitive Analysis\nCustomer Relationship Management\nDistribution Channel Management\nStrategic Marketing\n\n\xe2\x80\xa2\n\xe2\x80\xa2\n\xe2\x80\xa2\n\xe2\x80\xa2\n\nProduct Positioning\nStart-ups & Turnarounds\nNew Product Planning\nBusiness Development\n\n\xe2\x80\xa2\n\xe2\x80\xa2\n\xe2\x80\xa2\n\xe2\x80\xa2\n\nSales Training & Leadership\nOperational Management\nStrategic Alliances\nContract Negotiations\n\nPROFESSIONAL EXPERIENCE\nLEANDER CORPORATION, Boston, MA\n2000 to Present\nWorld leader in analytical instrumentation serving energy and pharmaceutical industries.\nVice President of International Sales\nOversee 60+ representatives internationally with full accountability of all marketing initiatives. Travel\nextensively to support sales teams; negotiate with distributors and customers, and provide quotes. Present\nseminars globally; prepare white papers, ROI documents and marketing collateral. Develop forecasts, conduct\nSWOT analyses and plan sales cycle globally. Attend trade shows and advise on product enhancements.\nSelect achievements:\n\xc2\x83 Fueled international sales growth by 50% in 5 years, igniting sales from one operation from 0 to $4M\nin 1 year by energizing and turning around sluggish sales teams.\n\xc2\x83 Built up product portfolio from 1 to 8 and helped to forge the company\xe2\x80\x99s niche as a leader in a\nunique market by launching innovative campaigns, applying new sales strategies and helping to identify\nnew products.\nContinued\xe2\x80\xa6\n\n218\xc2\xa0Revere\xc2\xa0Way\xc2\xa0\xc2\xa0\xe2\x96\xaa\xc2\xa0\xc2\xa0Cambridge,\xc2\xa0MA\xc2\xa002142\xc2\xa0\n\n\x0cGEORGE HERNANDEZ\n\nPage 2 of 3\n\nVice President of International Sales, Continued\n\xc2\x83 Transformed underperforming operations in countries that bolstered revenue increases from\n20% to 100% consistently by analyzing metrics, refining product development plans and implementing\nnew market strategies.\n\xc2\x83 Improved customer satisfaction, sales team performance and overall sales by organizing\ninternational training seminars and executing corporate culture changes to strengthen key relationships.\n\xc2\x83 Minimized risk exposure globally and ensured continued expansion by carefully assessing political,\neconomic and cultural trends internationally, and implementing proactive measures to address potential threats.\nHERNANDEZ & ASSOCIATES, Hopkinton, MA\n1990 to 2000\nExclusive representative of oil and gas instrumentation manufacturers in 12 countries globally.\nChief Executive Officer\nStarted up a company that became exclusive representative to global manufacturers of analytical\ninstrumentation used in quality control and research for industries including petroleum, mining, and\ncommercial laboratories. Oversaw all functional areas including finance, staffing, marketing, operations and\ninternational business affairs. Sold off company in 2000 to pursue an opportunity within a larger and more\nglobal organization.\nSelect achievements:\n\xc2\x83 Built a company from scratch to a robust $4 million enterprise and expanded to 8 global locations by\nbringing new products to market and forming strategic distribution channels.\n\xc2\x83 Strategically positioned company as consultants and service providers that helped sell more products.\nLanded important contracts with companies such as Petrobras and Canico Resource. Exclusive contract with\nCarra Instruments resulted in penetration of lucrative market in oil refinery sector.\n\xc2\x83 Fostered a strong ownership mentality amongst employees and retained top-notch employees by\nsoliciting feedback, researching benefit plans and introducing attractive benefit programs.\n\xc2\x83 Retained robust profitability margin for 10 years by monitoring cash flows, eliminating unnecessary\ncosts and conducting financial forecasts.\n\xc2\x83 Created a strong brand equity amongst customers by offering incentive programs and\ncontinuously fine tuning customer service and support.\n\xc2\x83 Penetrated new markets and sustained continued growth despite highly volatile and risky environments.\nINSTRUMENTATION SOLUTIONS, Sao Paulo, Brazil\n1986 to 1990\nPioneer in spectrometer instrumentation, serving 6 countries in Latin America and Europe\nSales Director (1988 to 1990)\nManaged a team of 20 engineers and 15 sales representatives. Set product development goals, quotas and pricing.\nCoached and mentored sales team, and collaborated with internal teams to retain existing customers and develop\nnew client base. Created expense, operating and forecasting budgets. Organized technical seminars.\nSelect Achievements:\n\xc2\x83 Launched the first mobile petroleum analysis spectrometer to Latin American market in 1989 after\nworking closely with engineers on product development specs.\n\xc2\x83 Consistently exceeded sales margins by 40% annually for 2 years and maintained product leadership\nposition by rolling out effective, targeted marketing plans.\nContinued\xe2\x80\xa6\n\n218\xc2\xa0Revere\xc2\xa0Way\xc2\xa0\xc2\xa0\xe2\x96\xaa\xc2\xa0\xc2\xa0Cambridge,\xc2\xa0MA\xc2\xa002142\xc2\xa0\n\n\x0cGEORGE HERNANDEZ\n\nPage 3 of 3\n\nSales Director, (Continued)\n\xc2\x83 Entered new markets and sustained steady annual revenue of 5% despite highly volatile and risky\nbusiness climate in Latin America.\n\xc2\x83 Negotiated long-term contracts with key government entities that strengthened company presence in 6\ncritical geographies.\nProduct Manager (1986 to 1988)\nWorked with sales, marketing and application departments on products for quality control in fields of metallurgy,\npetroleum and polymers. Helped in lead generation, sales planning and customer relationship management.\nConducted market research and launched new products; played key role in strategic planning.\nEarlier Career:\nARLINGTON CORPORATION, Product Development Specialist\nBRASILO LTD., Engineer\nSCHLUMBERGER OILFIELD SERVICES, Field Technician\nVERITAS DGC, Roustabout\nEDUCATION & TRAINING\nBOSTON UNIVERSITY, Boston, MA\nMBA with an emphasis in International Business, 2001\nNORTHEASTERN UNIVERSITY, Boston, MA\nBS in Business Administration, 1992\nUNIVERSIDADE CENTRAL DE BRASILIA, Sao Paulo, Brazil\nMechanical Engineer (BS in Mechanical Engineering), 1980\nPROFESSIONAL AFFILIATIONS\nAmerican Marketing Association\nInternational Sales and Marketing Association\nAcademy of International Business, AIB\nAmerican Society of Mechanical Engineers, ASME\nBrazil Society of Engineers\nLatin American Business Organization\n\n218\xc2\xa0Revere\xc2\xa0Way\xc2\xa0\xc2\xa0\xe2\x96\xaa\xc2\xa0\xc2\xa0Cambridge,\xc2\xa0MA\xc2\xa002142\xc2\xa0'