I.e. the human masses can always be trusted to behave in a way that emphasizes ritualism, traditionalism, and fundamentalism, but the way those things are expressed can differ among communities. Your ooga booga tribe obsesses about sex, consumes X drug, emphasizes monogamous marriage, et cetera. Their ooga booga tribe obsesses about sex (albeit in a different direction), consumes Y drug, emphasizes polyamory, et cetera. &quot;My god better than their god!&quot;. Grug psychology. 