Not everyone is ignorant, but while it may seem to be an Angloid equivalent of the Mutt, it's more like a commentary on the underclass of the north and plebeian culture in general. The fact that it's caught on in the form of the ancient Britons versus the Saxons shows that it's a north (native/plebeian) versus south (cosmopolitan/snob) cultural conflict that animates this meme. 