Racism in its current iteration is simply nativist ethnocentrism as seen through the muddled and incoherent Clapistani cultural and historic prism. The outlines of this specific iteration of tribalism are being imprinted on the rest of the world through contact with the American media sphere that increasingly envelopes the developed world - and these nativist tendencies are ironically actually exacerbated by this very real 'cultural imperialism' (imperialism is an emotionally loaded term but it describes the pattern well enough). 