To boost the consuption of BURN among the core target audience — the so-called "white collar workers".
The working process is an unending chain of boring days. But there is one exeption, and it's called Friday. The day, which inspires you with ideas and fills you with energy to entertain everyone by all available means.
We demonstrated that with BURN even the symbol of boring working days — the Xerox copy machine — may help ease the monotony. From Monday to thusday in business-centers worked BURN team with the unique Xeroselfie device, wich helped add Friday mood to every day. The office employees charge up with BURN energy, made selfies at Xeroselfie device, and received their photo with funny comments under it.