This is when Cheltenham's new outdoor drinking area is due to launch
The Outdoor Inn is on the corner of High Street and St James Street
Robin JenkinsChief Cheltenham Reporter
It's been in the pipeline for some time but now Cheltenham's new outdoor drinking area is due to launch on Thursday.
The Outdoor Inn is on the corner of High Street and St James Street, on what had been an untidy and unused piece of land.
Young businessmen Jay Adler and Matt Nolan plan to begin serving alcoholic drinks from a pop-up bar there, having tried it out during last month's National Hunt racing festival in the town.
The Outdoor Inn, at the corner of High Street and St James Street, Cheltenham (Image: Kevin Fern Photography Ltd)
On their Facebook page, they said the plan was to launch on Thursday and be open for the whole of this summer from Thursday to Sunday as well as ad hoc openings at other times in the week during periods of good weather.
The pair said their inspiration for the new venue was "a combination of alfresco bars from around the world and Germany's famous beer gardens".
Cheltenham's first pop-up outdoor bar could open soon on disused land in the town centre
They added: "Cheltenham now has its own!"
The bar is a converted horsebox and food will also be available at the site.
Jay and Matt said: "This isn't a chain or part of a huge organisation. We are just two local guys and this is a brand new independent start-up."
Matt Nolan, left and Jay Adler at the site on the corner of High Street and St James Street in June last year (Image: © Thousand Word Media Ltd)
A retrospective planning application the pair have submitted to the borough council says the site will have room for a maximum of 160 people.
It says its standard opening will be from 4pm to midnight on Thursday and Friday and from 11am to midnight on Saturday and Sunday.
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The application also says the bar's special opening, during hot weather, race week and Cheltenham's festivals, will be from 11am to midnight from Monday to Thursday, with Friday to Sunday being the same as standard opening.
In a statement in the application, the pair said: "As directors, but also as residents of Cheltenham, we sincerely do hope that we can work with the local authority and alongside other businesses in the town to transform this site in the town centre.
A view of the site looking up St James Street, from High Street (Image: Kevin Fern Photography Ltd)
"When we originally took over the plot, we removed large amounts of litter, including needles and other signs of drug use.
"Our aim is to create an area that is not only aesthetically much better, but also a new, usable asset to the community for all to enjoy and a contributor to the local economy."
They admitted that lessons needed to be learned from when they opened the bar during The Festival.
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It meant they would amend their licence to play live music from midnight to 9pm and choose quieter music, such as solo acoustic rather than rock bands.
They said: "When playing recorded music, this will be kept to a minimum volume and signs will be displayed around the site to encourage customers to be respectful of neighbours as they leave the establishment."
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