An overwhelming advantage of a fully operating Social Business is the nonexistence of departmental silos. Systems, policies and protocols are put in place to emit a strong transparency between entire departments of global organizations. Tones of voice, both short and long term social media goals and even content strategy are aligned with the overarching bottom-line objective of the business. What we increasingly discover, while auditing organizations' social media marketing practices, is the lack of transparency, collaboration and alignment between these departments – ultimately forming company-wide silos.
Illustrated in Fig. 1, comprehensive social business training should offer a laser-focused approach tearing down such silos; to encompass all departments with a unified vision and goal. This in turn should promote a transparent approach to support a 'Our Organization' over a 'My Department' mentality.
A detailed and tailored strategy includes the integration of social technologies into all aspects of communications, developing a shared vision and goal between a multitude of departments that fit into the broader scope of corporate strategy while also providing extensive social media and management systems training to align all levels' ability and focus.
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