I fear we are becoming jaded. Animal rights groups have virtually given up pressing a vegetarian lifestyle onto meat eaters and instead these days pick the decidedly more narrow battle of convincing us to eat meat that's raised responsibly, since those of us who aren't vegetarian have convinced them we're going to eat meat no matter what they say. Moreover, as in the past activists are using the tactic of going undercover to infiltrate major food producers, but the damning evidence they procure just isn't so shocking any longer. It's horrific, sure, but you kind of have to make yourself think about it, imagine it more clearly than we had to a decade or two ago. Like I said, jaded.