Are the days of SEO service providers numbered? I think so and I'll explain why.
I attend a regular TEDx event here in New York City. We meet weekly, watch a TED talk and then discuss it among the group. It's an hour well spent and I invite you to join us at 5:30 on Friday evenings in a great space in Midtown (contact me if you are interested in joining us).
I recently heard a joke about Microsoft.
Two men are flying in a balloon above Seattle - but the pilot is lost. Drifting over a building the pilot draws a sign and holds it up. The sign says "WHERE AM I?" in large letters.
The pilot smiles, waves, takes a look at his map and steers a course to his destination.
Video is now a key component of any data/content driven Inbound Marketing strategy.
Throughout 2012, video marketing for B2B businesses showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond.
Defining your purpose is an essential first step in the creation of a successful Inbound Marketing Strategy.
1. A defined purpose will save you money, because you can create very specific, targeted content with simpler messages. Your content will be shorter and easier to digest, and you won't need to spend money on creative ways to appeal to "everybody" all at once.
Inbound Marketing is not a marketing tactic, a channel or a technology - it's a strategy.
It's not enough to "do" Inbound Marketing. To see great results organizations must commit to the model, optimize it continually, and pursue it relentlessly. The result is a vastly diminished cost of customer acquisition provable by measuring ROI.
Inbound-Outbound...Outbound-Inbound - It's All Marketing. What's the Difference?
Outbound Marketing and advertising, including digital outbound, has become highly ineffective and shows meager ROI. Because customers are fast forwarding through TV commercials, ignoring direct postal mail and are ignoring outbound email messages that don't compel them - they are ineffective and provide marketers with unacceptable return on time and cost invested in them.