Today's email takes a closer look at Mark Zuckerberg's keynote at Facebook's F8 developer conference. For the first time, Facebook left me underwhelmed. We then look at the FT's report that BuzzFeed is missing internal revenue projections. There are renewed questions around BuzzFeed's business model and the broader topic of news consumption in a mobile world. It's looking increasingly likely that Apple News may take on an expanded role in this changing environment.