With educational content that reaches millions of children in more than 150 countries, Sesame Workshop can be regarded as the largest informal educator of children worldwide, using the power of media to help children reach their highest potential. Known for its television programs, Sesame Workshop uses multiple media platforms to reach children where they are. Recently, it began to harness the potential of mobile technologies to reach educators and families. From the United States to India to China, Sesame Workshop has developed innovative educational content for mobile platforms that include apps, e-books, streaming audio, and teacher training via IVRS. And as mobile phones become increasingly convergent devices, they allow Sesame Workshop to reach children and families that may have limited access to traditional media channels.
One of these things is not like the other — one is aimed at all mobile devices in India, and the other is a full-on smartphone app.
After conducting more than 50 studies and designing dozens of mobile apps, Sesame Workshop has created a set of tips for developers aiming to make their programs more suitable for young kids.
Attendees of this month's D: Dive Into Mobile event in New York will hear not only from tech execs, but from people across the globe whose lives are being transformed by mobile technology.
Callaway Digital inks deal with Callaway Digital for three more titles, including "The Great Cookie Thief," later this summer.
Qualcomm has worked with the creators of "Sesame Street" to bring its Muppets into augmented reality.
National Public Radio on Sunday tapped Gary Knell, the longtime CEO of Sesame Workshop, as its next chief executive. Knell, who starts Dec. 1, fills a post formerly held by Vivian Schiller, who resigned in March.
Sesame Workshop on Tuesday is to launch a line of digital books for children 2 to 6 years old, in a bid to attract young readers and boost revenue. The move gives Sesame Workshop an opportunity to tap its library of nearly 5,000 titles as electronic books prove to be one of publishing's fastest-growing segments.
If you believe iPhone's sales projections in the coming years, App could match or rival iTunes as a revenue stream down the road. Hype? Hundreds of thousands of developers have downloaded iPhone's software developer's kit so far, and with hundreds of millions of iPhone users five years from now (again, if you believe the sales hype), the App store could be a very busy place indeed.