Another thought provoking piece from marketer Seth Godin on organizations, marketing and risk taking. This is a long one - 17 minutes - so either just skip it or settle in with a cup of coffee. If you're in the media business - newspapers, radio, TV, ad agency, digital, blogger, photographer etc - or for that matter any kind of retailer, this is for you. Around the 14 minute mark Seth talks about "safe is risky," and organizations that fail to take risks - and sometimes that means substantial risks - are destined to eventually wither and fail. Media has a lot to learn from this. Interested in your thoughts. Enjoy.