Dee ihe ọzọ maka paragraf a - A tọhapụrụ album nke isii ha, "The Beginning", na November 30, 2010, ma nata nyocha dịgasị iche. A na-akpọ aha mbụ nke album ahụ bụ "The Time (Dirty Bit)", ma kpughere ya na October 20, 2010, site na akaụntụ Twitter nke will.i.am. Ọ bụ Rich Lee duziri vidiyo egwu ahụ, onye duziri vidiyo maka "Imma Be Rocking That Body". "Just Can't Get Enough", nke abụọ si "The Beginning" wepụtara na February 18, 2011. E wepụtara vidio egwú ya na March 16, 2011, e dekwara ya na Tokyo, otu izu tupu ala ọma jijiji ahụ na oké ebili mmiri ahụ kpatara ala ọma jijiji emee
Ọ dị mma. Ben Mor duziri vidio ahụ. Abụ nke atọ nke otu a bụ "Akwụsịla Ememe ahụ" ma wepụtara ya na Mee 10, 2011. N'otu ụbọchị ahụ, a tọhapụrụ vidiyo egwu maka abụ ahụ na iTunes, yana otu. Vidio ahụ, nke Ben Mor duziri, gosipụtara na ogbo na azụ azụ nke ìgwè ahụ n'oge The E.N.D. World Tour na 2009<unk>10. Vidio ahụ bidoro na Vevo na Mee 12, 2011. Na Mee 22, ndị otu ahụ pụtara na 2011 Billboard Music Awards ma merie otu n'ime nhọpụta anọ ha, maka "Top Duo / Group".