Mezue ahịrịokwu na-esonụ: N'ọnwa Machị afọ 2011, nwa akwụkwọ na UCLA bụ Alexandra Wallace tinyere vidio na YouTube nke isiokwu ya bụ "UCLA Asians in the library", na-ekwu okwu banyere "ọtụtụ ndị Asians" na UCLA ndị na-adịghị "eji omume ndị America eme ihe". N'okwu ọ na-ekwu banyere ndị Eshia na-ekwu okwu n'olu dara ụda n'ekwentị dị n'ọ́bá akwụkwọ mahadum ahụ, o ṅomiri otu onye na-asị, "Ohhh! Ching chong ling ogologo ting tong? Ohhh! " Nkwupụta okwu ya kpaliri nkatọ kpụ ọkụ n'ọnụ, ọ bụghị naanị n'ihi iji okwu "ching chong" eme ihe kamakwa n'ihi oge:
nnukwu ala ọma jijiji mere na Japan, nke mere ka o mee mkpesa, "Ana m aṅụ iyi na ha na-agafe ezinụlọ ha niile, na-enyocha onye ọ bụla site na ihe ala ọma jijiji". Ihe karịrị pasent 40 nke ụmụ akwụkwọ 36,000 nke ụlọ akwụkwọ ahụ bụ ndị Asia America na ndị Pacific Islanders. Onye egwu egwu Jimmy Wong bulitela vidiyo, "Ching Chong!: Ndị Eshia na Ọbá akwụkwọ Song" na YouTube, na nzaghachi. Vidio ahụ nwetara mkpuchi mba. "The Sacramento Bee" dere, "Ụmụ akwụkwọ [ọ] kwara emo nwere ike ịkpali iwe, ekworo na egwu - ịkpalite okwu mkparị agbụrụ - n'ihi na ihe ịga nke ọma ha bụ ihe ha rụzuru na ụzọ ha ga-esi nweta ọkwá". Nzaghachi ndị ọzọ gụnyere akara T-shirts na-egosi okwu mkparị "Ching-chong", na ihe niile a na-enweta na-aga Red Cross enyemaka maka tsunami. UCLA weere vidio ahụ dị ka ihe na-akpasu iwe ma kpọọ ya "ihe na-asọ oyi". Nwa akwụkwọ ahụ mechara degara "The Daily Bruin" akwụkwọ, na-arịọ mgbaghara maka "ogige UCLA dum". "The New York Times" bipụtara edemede na-akatọ vidio ahụ, mana na-akwado ikike mmegharị mbụ ya na nnwere onwe ikwu okwu. Ka ụbọchị ole na ole gachara, UCLA kwupụtara na ha agaghị enye nwata akwụkwọ ahụ ntaramahụhụ, mana ọ hapụrụ mahadum ahụ. "AsianWeek" dere na "ihe ọ bụla na-adịghị mma [nwa akwụkwọ ahụ] nwetara bụ nanị akụkụ dị nta nke ihe ndị Asia America nwetara kemgbe ha bịara America".