N'afọ 1997, Peterson guzobere Quepasa.com, Inc. Ebe nrụọrụ weebụ bụ nnukwu obodo mbụ dị n'ịntanetị nke lekwasịrị anya na ndị ọrụ United States Hispanic Internet. Otu afọ mgbe e mesịrị, o nwere ihe ịga nke ọma na-eme ka Arizona na-egwu egwuregwu Jerry Colangelo nyere aka na-ebuli ihe karịrị $ 20 nde nke isi ego iji malite ụlọ ọrụ ahụ. Phoenix Suns kpakpando Jason Kidd bịanyere aka na ya dị ka onye na-etinye ego nakwa dịka onye bụbu Denver Broncos quarterback John Elway, na-etinye $ 500,000. N'ime ọnwa ole na ole, Costa Rican President Jose Maria Figueres sonyeere ndị isi oche nke Quepasa. Peterson gara n'ihu na-ere òkè na saịtị Spanish na Sony Pictures na Telemundo LLC. Onye isi okwu azụmahịa CNBC na onye isi oche FDIC bụ William L. Seidangelo sonyeere ndị isi oche nke Quepasa Mundo.
karịrị $20 nde