Mezue ahịrịokwu na-esonụ: James Cameron nwekwara mmasị n'ịmezi ihe nkiri ọhụrụ (ma ọ dịkarịa ala kemgbe 1997), ma kpebie itinye mgbalị ya na ọrụ "Avatar" ya. Ọ ka na-emeghe echiche nke imepụta ihe ngosi dabere na edemede nke aka ya, na 2007, 20th Century Fox kwupụtara na mmepụta ihe na ọrụ ahụ na-aga n'ihu. Roland Emmerich kwetara iduzi, mana ọ jụrụ edemede nke Cameron dere. A goro Marianne na Cormac Wibberley ọrụ ide edemede ọhụrụ, mana
2007<unk>2008 Writers Guild of America strike egbu oge na-ese ihe, na Emmerich malitere ịrụ ọrụ na "2012" kama.