 The Cycling Yogis, a Chennai cyclists' group, conducted a 72 km bicycle ride along with the Coovum River on 16 August 2015.The 377th Madras Day celebrations were kick-started in a grand manner by The Hindu Group through their Madras Beats 2016 song.Composed and performed by Opus g7, a band which was selected as winner through a competition floated by "The Hindu", the song "Endrum Padhinaaru" was launched on 21 August 2016 and went viral on social media.