 Around the 2000 election controversy, Exley used a website to allow citizens to self-organize more than 100 protests around the United States.In 2004, he was the Director of Online Communications and Organizing on the John Kerry 2004 presidential campaign, and directed internet operations for the UK Labour Party's re-election campaign in 2005.Exley served as the Chief Revenue Officer (formerly Chief Community Officer) at the Wikimedia Foundation from 2010 to 2013.