 "Smash" had launched in February 1966 with a cover price of 7d for 24 pages.By March 1969, although its cover price had not changed, circumstances had conspired to increase its page count, such that each issue now contained 36 pages.In fact the page count jumped overnight from 24 to 36 pages (a fifty percent increase), with a consequent sharp rise in production costs, and so a marked decline in profit-per-copy.