 What must always be born in mind is that, in the comics industry, the 1960s were not the 1930s.With the advent in Britain of commercial television, in 1955 – displacing the staid, old-fashioned children's television offered by the BBC up to that point – the ever-increasing competition from the "boob-tube" began a continuous (and accelerating) decline in comics circulation.Throughout the 1960s, in consequence, the circulation wars fought in the comics publishing industry were fought out against a backdrop of ever-declining circulation figures.