 This album sold over 60,000 copies, a considerable success for a small independent label of the era, which led to several offers from major labels.In the mid-80s while rapping in small venues and after a record deal went sour, Hammer borrowed $20,000 each from former Oakland A's players Mike Davis and Dwayne Murphy to start a record label business called Bust It Productions.He kept the company going by selling records from his basement and car.