 In their 2013 book "Gentrification", Loretta Lees, Tom Slater and Elvin Wyly call "Loft Living" the most influential study of the development of “loft identity” and praise Zukin for developing the concept of the “artistic mode of production.” This refers to the way in which major real estate investors have tried to use artists and culture industries to attract capital and stabilize precarious real estate markets.According to Google Scholar, "Loft Living" has been cited 1,367 times (October 18, 2014).In her most recent book, "Naked City" (2010), Zukin develops the concept of authenticity, the roots of which she traces back to ideas about an authentic self (meaning a self that is close to nature) found in Shakespeare and in the Romantic philosophy of Jean-Jacques Rousseau.