 The campaign relied heavily on inexpensive posters and door-to-door visits, in contrast to more traditional giant posters and political rallies.Chamlong's candidacy was belittled by the then Democrat Party leader Pichai Rattakul, as "sidewalk" ware, while the Democrat incumbent was likened as "department store" ware.Chamlong won the election with half a million votes, twice as many as his most popular competitor, incumbent Chana Rungsaeng.