 Those readers old enough to have become emotionally attached to comics before Odhams introduced American superhero strips to British readers tended to dislike those superhero strips.Whereas, according to the letters pages each week, those same Marvel and DC heroes were enormously popular among the younger age group which had not been reading comics previously.Accordingly, "Wham" readers tended to resent the changes made in 1966, because British strips were cancelled in "Wham" and replaced with US superheroes, whereas "Smash" readers did not resent the superheroes, because in 1966 that comic had only just launched, so there were no real changes – "Smash" more or less teemed with American strips from the very beginning.