 Believing his birth name wasn't "hard rock" enough, the station made him select a new one to go by on the air; from the variety of suggestions he was given, he chose Jim Van Horne.From 1972 to 1980, Van Horne was one of the top disc jockeys in Canada at 1050 CHUM in Toronto.He was named Billboard Magazine's Disc Jockey of the year in 1972, the only Canadian to ever claim the honour.