 Major changes of editorial policy occurred in 1969 for financial reasons, and again in 1970 when IPC was taken over by Albert E Reed to form the publishing giant Reed International.Launched on 5 February 1966, "Smash" became a Power Comic from December of that year with issue 44.The "Power Comics" logo, printed on the cover of each issue, was a gimmick dreamed up by Odhams to unify their five titles under a common banner.