 Hammer also released a single called "Ring 'Em", and largely on the strength of additional air play on KSOL (and rival KMEL) and tireless street marketing by Hammer and his wife, it achieved considerable popularity at dance clubs in the Bay Area.Heartened by his rising prospects, Hammer launched into seven-day-a-week rehearsals with the growing troupe of dancers, musicians, and backup vocalists he had hired.It was Hammer's stage show, and his infectious stage presence, that led to his big break in 1988 while performing in an Oakland club.