 The tipping point was issue 144, in which "Smash", "Pow" and "Fantastic" were merged into a single title.The recently created "Smash and Pow" lost its "Daredevil" and "Spider-Man" strips, which together had comprised a full third of each 24-page issue, but now had to accommodate both "Thor" and "Fantastic Four" from the discontinued titles, plus a whole slew of new British adventure strips (which were being added in preparation for the comic's impending transition to solely-British content).All this could not be achieved within the standard "Smash" format of 24 pages.