 Look Television persuaded ABC to give the station the exclusive affiliation for the Quincy market.Previously, ABC had been relegated to off-hours clearances on NBC affiliate WGEM-TV and CBS affiliate KHQA (licensed to Hannibal, Missouri, but with studios in Quincy).The transmitter's location and power gave the station primary coverage of Springfield as well even though there was already an ABC affiliate in the area, WAND in Decatur.