 The question is why, in a limited market such as the UK, they took such a big risk as to launch five titles (which in hindsight looks an unwise decision by the Odhams management), if it was so quickly obvious that the market could only support one?It has been suggested that it was common practice for a publisher to quickly clone a successful title, in order to forestall its competitors from doing so.That does not seem to be the case here.