 By 1990 Kent had formed an association with the Scottish actor Ian McDiarmid, and between 1990 and 2002 as joint artistic directors, they turned the Almeida into a major producing theatre.The success of this venture—presenting a wide range of international plays—led to 14 plays produced under Kent's tenure being transferred to the West End and also to Broadway.His productions for the Almeida included "When We Dead Awaken"; "All for Love"; "Medea" (also West End/Broadway); "Chatsky"; "The Showman"; "The School for Wives"; "Gangster No 1"; "Tartuffe"; "The Life of Galileo"; "The Rules of the Game"; "Ivanov" (also in Moscow); "The Government Inspector"; "Naked" (also West End); "The Tempest"; "Hamlet" (also Broadway); "Richard II"; "Coriolanus" (also New York/Tokyo); "Phèdre"; "Britannicus "(also West End/New York); "Plenty"(West End); Lulu (also Washington); "Platonov" and "King Lear".