 Although the magazine folded soon after launch, the Cracked website gained popularity and was purchased by Demand Media in June 2007, setting off Cracked's rapid growth period.In 2007, Cracked had a few hundred thousand unique users per month and 3 to 4 million page views.The site fit well within Demand Media's network, with Jack O’Brien noting "They understand the web, and they made us nail down a voice".