 Unlike later anniversaries, the celebrations were officially sponsored by the British government and a special tercentenary commemoration volume was issued with essays on the different aspects of Madras city authored by leading experts of the time.An exhibition of pictures, portraits, maps, records and coins was inaugurated by Diwan Bahadur S. E. Runganadhan, the Vice-Chancellor of the Madras University and a short play writing competition was organized.The 350th anniversary in 1989 was celebrated with the opening of a commemorative monument titled "Madras 350" built in the Classical Style by builder Frankpet Fernandez at the junction of the Poonamallee High Road and the New Avadi Road.