 ", from its original 24 to 36 pages, and eventually to 40 pages in 1970 (i.e.it might be more than double the price of a DC Thomson title but it was also more than double the size).The difficulty was that the much lower price of "The Dandy" and "The Beano" gave those titles a significant advantage, since a kid could choose to buy only one of them, at 3d – a winning competitive advantage which, as of 1966, would keep both of the DC Thomson titles afloat for more than 30 years to come.