 In Britain, comics were published weekly.Under those conditions the "Power Comics" were effectively competing with each other – a factor IPC were certainly aware of, as the letters pages in "Smash", in 1968, actually carried readers' complaints that they couldn't afford all five "Power" titles.The five together cost an astonishing three shillings and threpence a week (39d), to buy them all, far beyond the reach of the average child's weekly pocket money.