 KUSW, which was also branded "The Superpower", officially launched on December 26, 1987 during the peak years of the American commercial shortwave broadcasting boom triggered by the founding of WRNO Worldwide.Owned by Carlson Communications International, which owned a network of AM and FM stations in Utah, Nevada, and Arizona, KUSW broadcast a combination of news and rock music.The station also offered a mail-order catalog of products made in the Rocky Mountains.