 The network broadcasts children's programming under the CITV (Children's ITV) strand.Children's programming was originally provided during weekday afternoons and weekend mornings, however following the launch of the CITV Channel in 2006, all children's programming, with the exception of the weekend ITV Breakfast slot, were relocated from the ITV line-up to the CITV channel in 2007, a move which was challenged by Ofcom in April 2007.The Public Teletext Licence allows the holder to broadcast a text-based information service around the clock on Channel 3 (as well as Channel 4 and S4C) frequencies.