 In commercial publishing, the genre can be traced back to "shōnen-ai", a genre of beautiful boy manga that began to appear in "shōjo" manga magazines in the early 1970s.From the 1970s to 1980s, other terms such as "tanbi" and "juné" emerged to refer to specific developments in the genre.In the early 1990s, however, these terms were largely eclipsed with the commercialization of male-male homoerotic media under the label of boys' love.