 Milford, however, always treated Frowde with courtesy, and Frowde remained in an advisory capacity till 1913.Milford rapidly teamed up with J. E. Hodder Williams of Hodder and Stoughton, setting up what was known as the Joint Account for the issue of a wide range of books in education, science, medicine and also fiction.Milford began putting in practice a number of initiatives, including the foundations of most of the Press's global branches.