 Though Frowde was by no means an Oxford man and had no social pretensions of being one, he was a sound businessman who was able to strike the magic balance between caution and enterprise.From quite early on he had ideas of advancing the Press's overseas trade, at first in Europe and increasingly in America, Canada, India, and Africa.He was more or less singlehandedly responsible for setting up the American Branch as well as depots in Edinburgh, Toronto, and Melbourne.