 In its defence, ITV does continue to show its major strengths in the fields of sports coverage and drama productions, and it continues to schedule national news in primetime.ITV's strong daytime line-up helped by programmes such as "This Morning", "Loose Women", "Good Morning Britain", "Dickinson's Real Deal" and game shows "Tipping Point" and "The Chase" are very popular, achieving the highest audience share during the daytime slot.Since the network started, Independent Television News Limited (ITN) has held the contract to produce news for the ITV Network, with 30-minute national news bulletins broadcast at 1