 Baʿal (בַּעַל) appears about 90 times in the Hebrew Bible in reference to various gods.The priests of the Canaanite Baʿal are mentioned numerous times, most prominently in the First Book of Kings.Many scholars believe that this describes Jezebel's attempt to introduce the worship of the Baʿal of Tyre, Melqart, to the Israelite capital Samaria in the 9th century .