 Goldberg says she was inspired to go into business by "a lifetime of difficult periods and the fact that cannabis was literally the only thing that gave me relief".The company was launched in April 2016.Goldberg is an advocate for human rights, moderating a panel at the Alliance of Youth Movements Summit on how social networks can be used to fight violent extremism in 2008, and also moderating a panel at the UN in 2009 on human rights, children and armed conflict, terrorism, human rights, and reconciliation.