 Until 1968, usage of Québécois/Joual was not encouraged in mainstream media and not often used in plays in the theatre.In that year the huge success of Michel Tremblay's play "Les Belles-sœurs" proved to be a turning point.Today, many speakers feel freer to choose a register when speaking, and Canadian media features individuals and characters who speak in a way that reflects Québécois culture and the different registers of the language.