 It is during this period that French-language radio and television broadcasting, albeit with a façade of European pronunciation, began in Canada.While Quebec French borrowed many English-language brand names during this time, Quebec's first modern terminological efforts bore a French lexicon for (ice) hockey, one of the national sports of Canada.Following World War II, Quebec began to receive large waves of non-French- and non-English-speaking immigrants (allophones) who would acquire French or English, but most commonly the latter.