 The Pride and its associated events are organized by the "Associação da Parada do Orgulho de Gays, Lésbicas, Bissexuais e Travestis e Transsexuais", since its foundation in 1999.The march is the event's main activity and the one that draws the biggest attention to the press, the Brazilian authorities, and the hundreds of thousands of curious people that line themselves along the parade's route.In 2009, 3.2 million people attended the 13th annual Gay Pride Parade.