 In Japan, the term "juné" would die out in favor of "boys' love", which remains the most common name in Japan.Mizoguchi suggests that publishers wishing to get a foothold in the "juné" market coined "boys' love" to disassociate the genre from the publisher of "June".While "yaoi" has become an umbrella term in the West for women's manga or Japanese-influenced comics with male-male relationships, and it is the term preferentially used by American manga publishers for works of this kind, Japan uses the term "yaoi" to denote "dōjinshi" and works that focus on sex scenes.