 A 2010 report estimated that the "yaoi" market was worth approximately 21.3 billion yen in both 2009 and 2010.Besides manga and anime, there are also boys' love (BL) games (also known as "yaoi" games), usually consisting of visual novels or H games oriented around male homosexual couples for the female market.The defining factor is that both the playable character(s) and possible objects of affection are male.