 By then, the economic pressures of the Depression as well as the in-house pressure to reduce expenditures, and possibly the academic background of the parent body in Oxford, combined to make OUP's primary musical business that of publishing works intended for formal musical education and for music appreciation—again the influence of broadcast and recording.This matched well with an increased demand for materials to support music education in British schools, a result of governmental reforms of education during the 1930s.The Press did not cease to search out and publish new musicians and their music, but the tenor of the business had changed.