"Plant" and "stooge" more commonly refer to a person who is secretly in league with another person or outside organization while pretending to be neutral or a part of the organization in which they are planted, such as a magician's audience, a political party, or an intelligence organization (see double agent).Shilling is illegal in many circumstances and in many jurisdictions because of the potential for fraud and damage; however, if a shill does not place uninformed parties at a risk of loss, but merely generates "buzz", the shill's actions may be legal.