 In 2010, the city hall of São Paulo invested R$1 million in the parade.The Pride Parade is heavily supported by the federal government as well as by the Governor of São Paulo, the event counts with a solid security plan, many politicians show up to open the main event and the government not rarely parades with a float with politicians on top of it.In the Pride the city usually receives about 400,000 tourists and moves between R$180 million and R$190 million.