 These bulletins were broadcast under the ITN brand between 1955 and 1999, when a new network identity reinforced the ITV brand, resulting in the new bulletins being broadcast under the ITV News brand.ITN has long been respected in the news industry as a source of reliable information and news, and as a result the service has won many awards for their programmes, the latest being in May 2011 when "News at Ten" was named best news programme by the Royal Television Society and BAFTA.Between 6 am and 10 am on Monday to Friday, ITV broadcast two breakfast programmes called "Good Morning Britain" and "Lorraine".