 Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations' color standards groups.After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012.The color purportedly connects with the zeitgeist; for example, the press release declaring Honeysuckle the color of 2011 said "In times of stress, we need something to lift our spirits.