 On the "What's on TV" website Bill is described as a man who "likes to have his cake and eat it, especially where women are concerned".Tracey MacLeod from "The Independent" said that Bill was a boring "non-character" with "no discernible personality".Dek Hogan from Digital Spy said that "disturbingly, Audrey is getting very flirtatious with Bill Webster, having recently assisted Fred to an early grave via her womanly wiles."