 Ultima continues to produce Yoplait-branded products at its Granby, Quebec plant, but these products are now marketed and sold by General Mills.Simultaneously, Ultima Foods announced plans to begin producing and marketing its own brand of yogurt and fresh dairy products in Canada, starting in mid-August 2012, later revealed to be "iögo" (pronounced "yo-go").The new product line is, according to Ultima, "entirely created and manufactured in Canada and [includes] a full and original line of products and flavours that suit the tastes of Canadian consumers."