 In the late 2010s, the company was focusing on whole and unmodified ingredients.On January 1, 2013, the Center for Science in the Public Interest awarded the Peanut Power Plus Grape Smoothie their Xtreme Eating "dis-honor" for its healthlessness; consisting of "peanut butter, banana, sugar, and grape juice", a cup had and of sugar., the company was focusing on its "Clean Blends initiative" whereby stores' menus featured more smoothies with whole fruits and vegetables, and lacking food coloring, artificial flavor, preservatives, and added sugar.