 Ayotte was endorsed by the New Hampshire Troopers' Association, the New England Narcotics Enforcement Officers' Association, and the Manchester Police Patrolmen's Association.Ayotte was endorsed by the "New Hampshire Union Leader", the "Nashua Telegraph", the "Caledonian-Record", and the "Portsmouth Herald".The "Herald" endorsement was notable as it had endorsed Ayotte's opponent, Maggie Hassan, in Hassan's prior runs for office.