 He imbibed socio-cultural ethos from his upbringing in several rural areas of Andhra Pradesh, and this prompted him to make the movie in the Telugu language.In 2004, he began filming with a meagre sum of USD 20000 provided by his mother Latha Domalpalli, the eventual film producer.Referring to filming the burrakatha (a story-telling technique used in southern India) scene at the beginning of the film, Domalpalli said