 The Q102 moniker remained until the late 1990s.As "Majic 102", the station competed heavily with 98.5 WKSE for Buffalo's Top 40 audience in the late 1980s and early 1990s before shifting to its current Hot AC format in September 1991.The "Star" moniker and WTSS call sign were adopted in 2000, shortly after Entercom purchased the station in 1999 from the Sinclair Broadcast Group, which was exiting radio to focus on its television holdings.