 In early 2014, Smoothie King contracted with the New Orleans Pelicans to rename the New Orleans Arena, Smoothie King Center.The contract was for 2014–2024, and Smoothie King has the option to extend the contract through 2034.The National Basketball Association required that all Smoothie King products be tested before the deal was completed, to ensure that they didn't contain any league-banned substances; testing was an eight-month process.