 Having first visited India in September 1966, following the Beatles' final concert tour, Harrison became enamoured of the teachings of the Maharishi and led his Beatles bandmates to Rishikesh to study Transcendental Meditation two years later.With "Life" magazine labelling 1968 "the Year of the Guru", the Beatles' visit generated wide interest in Transcendental Meditation, and Eastern spirituality generally, among Western youth.Author Simon Leng writes that with "Sour Milk Sea", Harrison adopted "the role of advertising executive" to further promote meditation.