 campaign, launched its “White Gold” campaign starring Sonya and Sabrina Millen as the Calcium Twins.The multi-faceted marketing effort was aimed at teenagers and featured “White Gold and The Calcium Twins”, a fictional rock trio in a series of music videos, print ads, beauty products, websites and on over 750,000 schoolbook covers.The high point of the effort was the 2009 release of a 22-minute rock opera, “The Battle for Milkquarious”, promoted as, “The most amazing rock opera ever made about milk”.