 The service has been fully rolled out throughout late 2007 and 2008.After agreeing a deal with Tesco of the UK, eDiets now trades as Tesco Diets in the UK.As of February 28, 2013, eDiets became a wholly owned subsidiary of As Seen On TV, Inc. (ASTV) 

eDiets bases customer programs on a large diet and food information database which allows customers to personalize diet plans to their own preferences.