 The company also imported the US-built V8-powered Ford Model B, but import taxes made them very expensive and so not very popular in France.In 1934 Maurice Dollfus, the head of Ford Société Anonyme Française (SAF), was looking for a larger manufacturing plant and reached agreement with Emile Mathis to enter into a joint venture with the Mathis company forming Matford in Strasbourg and Asnières.The new company name was Matford SA.