 Double Happiness was launched in Hong Kong in 1906 by Nanyang Brothers Tobacco Company, and has been one of the most influential cigarette brands in China.In its early days it was known as Happydays in English, but its Chinese name, which means literally "Red Double Happiness", has never changed.After the Communist Party of China won the Chinese Civil War and established the People's Republic of China, Nanyang Brothers was nationalized in two stages