 The consortium signed an agreement to the PBA to cover the games for three years, paying the league for almost P670 million.The first week’s ratings of the games over NBN were negligible when compared to those of IBC which had telecast the games for several years, while even the two networks combined ratings were way below those of Viva TV in 2002.The use of two networks to broadcast the PBA also led to an experiment during the first few months of the season where NBN and IBC would air separate telecasts of a game aimed at different audiences, NBN's broadcasts were more traditionally styled, while IBC's broadcasts were aimed at a younger audience, utilizing a separate pool of younger personalities.