 At the time the telenovela was on air, Venezuela was going through a presidential recall referendum, and the media was heavily polarized.The character of "Olegario Pérez" was seen as an alter-ego of then president Hugo Chávez, and events in the telenovela mirrored what was happening in the country.After the end of the broadcast of "Cosita rica", the Venezuelan government created the Law on Social Responsibility on Radio and Television which aimed as censuring writers and television content produced in the country.