 As FM listening grew, the station became "Rock 102" in 1973, using the syndicated TM "Stereo Rock" automated contemporary hits format and dropping the morning show simulcast with WBEN.This same TM format and its prerecorded announcer were heard on other stations in Upstate New York during this period, including WGFM (now WRVE) in Schenectady/Albany, WYUT (now WXUR) in Herkimer (Utica-Rome), WKFM (now WBBS) in Fulton/Syracuse, WNOZ (now WIII) in Cortland/Ithaca and WPXY (FM) in Rochester.WBEN-AM-FM were sold to Algonquin Broadcasting effective March 1, 1978.