 For Segre, a working alliance with Chrysler provided the valuable opportunity to elevate Carrozzeria Ghia's international stature.Exner in turn was able to quickly see actual prototypes of his studio's work – at a dramatically lower cost (e.g., one tenth to one twentieth) than Chrysler was producing its prototypes.Segre became full owner of Carrozzeria Ghia in 1954, after Mario Boano left over their differences – Boano wanting Ghia to focus on local work and Segre wanting to form international liaisons.