 As of July 2017, the company's brands included Armour, Berlinki, Carando, Cook's, Curly's, Eckrich, Farmland, Gwaltney, Healthy Ones, John Morrell, Krakus, Kretschmar, Margherita, Morliny, Nathan's Famous, and Smithfield.In 2019, it introduced Pure Farmland, a plant-based brand of soy burgers and meatballs.In early 2019, Smithfield re-branded its food service business, Smithfield Farmland, as "Smithfield Culinary."