 The company created advisory boards composed of chefs, established partnerships with culinary schools, and engaged in substantial research and development to improve its products.Smithfield Culinary uses the Carando, Curly's, Eckrich, Farmland, Margherita, and Smithfield brand names.Kenneth Sullivan became the president and chief executive officer of Smithfield Foods in December 2015 and executive director of WH Group in January 2016.