 As a young nation, Singapore was still in the process of nation building in the 1980s, and different campaigns were constantly launched in search of constructing a national identity and “characteristics” that are unique to Singapore.Using lyrics that relates closely to the daily lives of Singaporean youth, xinyao brought out a music culture that aptly represented Singapore in a unique way.One of the very crucial and deciding factors that pushed xinyao towards its level of popularity was the increased exposure in radio stations as well as on television.