 Gerald M. Levin, who had come up through Time's non-publishing operations, succeeded Ross later that year and in 2002 was succeeded by Richard Parsons who had never been connected to legacy Time Inc. (his successor Jeff Bewkes, leader of the parent when Time Inc. was spun off, had like Levin come from the non-publishing operations).The Time, Inc. (the comma remained part of the formal title until the Warner merger but the company ceased to use it in 1933) corporate entity diversified out of publishing in the 1970s and 1980s, purchasing what was later spun off as Temple-Inland paper company and various broadcasting and cable television operations such as HBO and what became Time Warner Cable.As the distinction between the overall corporation and the magazine operation grew, the position that had been "Group Vice President, Magazines" or "Executive Vice President, Magazines" became president and chief executive of a "magazine group" in 1985 (under Kelso F. Sutton to 1986,and then Reginald K. Brack Jr.) and then became president and CEO of a newly incorporated subsidiary,"The Time Inc. Magazine Company" in 1988 (initially with John A. Meyers as chairman).