 Despite only partial ownership by Safeway UK, stores were operated as any other Safeway outlet in the UK, offering a full range of Safeway own-label products and produce local to Northern Ireland.In 2002, Safeway (UK) took full ownership of the group.Following Morrisons' takeover of Safeway UK in March 2004, Safeway stores in Northern Ireland continued to operate under the Safeway name, while Safeway stores in Great Britain were gradually re-branded as Morrisons stores.