 Safeway did, though, switch to Morrisons' packaging in Northern Ireland and started to phase out Safeway own brand products in favour of the Morrisons label.It was becoming apparent, however, that Morrisons did not see a long-term future in Northern Ireland.Despite this, Morrisons continued with plans to open a supermarket in Bangor, Co Down, the last new Safeway store to open in the UK, and the only one opened after the Morrisons takeover.