 However, Singapura theatre lost its attractiveness with the rise of cinematography and eventually shut down in 1985.In 1993, the area around Joo Chiat Road was gazetted as a conservation district.As a result, shophouses and bungalows reflecting the typical architectural styles of the turn of the twentieth century have been preserved, as well as many unique and straits eclectic style Chinese shophouses which give the area its true flavour.