 It is known for a pleasant climate (annual medium temperature ) and its charming houses with an Alpine architecture; it is placed in the rural countryside of Pernambuco (Agreste Pernambucano).Located in the rural district of the valley of Ipojuca (Vale do Ipojuca), a transition area between the Forest and the Rural Area, in the region formerly known the Borborema Plateau, nowadays called Serra das Russas (Russians' Mountain); have this name because of some blond and red haired people who live in the area (Dutch descendants, common in this region) who in this part of Brazil were known as Russians; it is part of the basin Capibaribe.Being an important regional centre town, it is linked to Recife by a federal highway (BR-232), which passes also Vitória de Santo Antão and Jaboatão dos Guararapes.