 In 1994, then CEO of Budweiser Budvar Jiří Boček decided not to sign a trademark agreement with the American brewery to divide their territory across the world.On 29 July 2010, Anheuser-Busch lost its last-instance appeal in the European Court of Justice, meaning it may not register the name "Budweiser" as a European Union trademark for beer.Due to the trademark dispute, Budweiser Budvar beer is imported as Czechvar in Brazil, Canada, Mexico, Panama, Peru, Philippines and the United States and Anheuser-Busch sells its beer as Bud in most of the European Union.